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    Their Songs Blew Up on TikTok, So These Musicians Tweaked Their Sets

    Social media platforms and streaming services are leading younger listeners to new (and old) music. Artists are making sure they feel at home at live shows.DJ Paul, a founder of the Oscar-winning Memphis hip-hop group Three 6 Mafia, was enjoying some tequila at a pool party in the Hollywood Hills two years ago when a friend shoved a cellphone in front of him. The rapper was surprised to see TikTok videos uploaded by “young white girls” dancing and rhyming along to one of the coarser moments from “Half on a Sack,” a slightly menacing song the group released 17 years earlier. The lyrics described sex and drug use on a tour bus.“I’m like, ‘Whoa,’” he remembered in an interview, laughing. “And when I do my concerts, you see the same kind of girls out there singing that line. They go crazy.”Paul said that “Half on a Sack” had long been a staple of the group’s live set lists, but the crowd response has been more uproarious in the wake of its viral moment.The rapper Project Pat, who has been touring with Three 6 Mafia this year, said he regularly performed “Life We Live,” his 23-year-old song that’s been used in almost three million TikTok videos. It’s seen a 130 percent increase in Spotify streams, as well.Project Pat has seen “Life We Live,” a song he released in 2001, gain a new life on TikTok.Aaron J. Thornton/FilmMagic, via Getty Images“I always looked at the rap game as a business,” Pat said. “I didn’t never look at it like I’m putting my pain and all that” into the art. “If you gon’ pay for this, I’m gonna tell you what you want to hear,” he added in his distinctive Memphis accent.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    6 Social Media Accounts That Changed How I Rediscover Music

    Hear songs surfaced by Ryley Walker, Drumeo and other feeds from Bring Me the Horizon, Lil Tecca and more.Ryley Walker’s X account is filled with wild (true) stories and a pure love of rock.Astrida Valigorsky/Getty ImagesDear listeners,Sometimes, to listen to music, you have to do something more than just listen.Personally, I spend a significant — disproportionate? unhealthy? — amount of time on social media, and I find myself drawn to accounts that are music-adjacent, or perhaps music-enhancing. They’re not criticism or reporting, but through a hammered-home gimmick (all great accounts have them) they serve up extremely engaging information about certain styles and scenes that you might otherwise allow to float on by.Here’s a list of some of the accounts that fill my screen, along with a song that each one either brought me back to or introduced into my life.Get your scroll on,JonListen along while you read.1. Drumeo (TikTok, YouTube)Drumeo’s videos are created as an extension of a drumming-education platform. The clips feature drummers talking about their craft, and the account’s most intriguing recurring series forces well-established drummers to invent a part for a song they’ve never heard and which is outside of their usual style. The results can be chaotic: Dennis Chambers, a jazz fusion and funk legend, treats a Tool song like an unwelcome pop quiz that he then casually rewrites; Dirk Verbeuren from Megadeth takes a surprisingly patient approach to “Mr. Brightside,” perhaps finding the Killers not quite muscular enough; and Liberty DeVitto, who played for decades with Billy Joel, takes a wry joy in pounding along to Deftones, as if unleashing a lifetime’s worth of backlogged pugnacity.A rediscovered song: Bring Me the Horizon, “Can You Feel My Heart”▶ Listen on Spotify, Apple Music or YouTubeWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Sean Combs’s Legal Team Takes His Case to TikTok

    As the music mogul faces civil lawsuits alleging sexual misconduct, one of his lawyers is defending him — in the court of social media.The typical playbook for a defense lawyer representing a celebrity facing damaging accusations often features a sharply worded denial, promises to eventually reveal all at trial, and perhaps a strategically placed tabloid pushback story.But lawyers defending the music mogul Sean Combs against a cascade of civil sexual misconduct claims have opened up a new strategic front: TikTok.On Tuesday, the singer Dawn Richard filed a new lawsuit against Mr. Combs, accusing him of threatening and groping her. Mr. Combs’s representatives responded with a somewhat traditional statement that called the lawsuit a “series of false claims” brought “in the hopes of trying to get a payday.”Then Teny Geragos hit TikTok. “All right, here we go again, Diddy sued by a former bandmate; I’m his lawyer and here’s why you should care,” Ms. Geragos, a member of the Combs defense team, said in a TikTok posted on Wednesday.Employing a popular format in which a creator speaks in front of various screenshots that help illustrate a point, Ms. Geragos walked viewers through several examples of Ms. Richard, who performed with the groups Danity Kane and Diddy — Dirty Money, expressing support for Mr. Combs. She pointed — literally — to friendly text messages between the plaintiff and defendant in 2020 discussing a possible future collaboration and played a clip from a video interview in which Ms. Richard spoke positively about her time working with Mr. Combs. One of the mogul’s sons, Justin Combs, shared the video to his Instagram.“We want to be able to respond to allegations where people are forming opinions,” Ms. Geragos said in an interview, noting that she is in her 30s and has grown up around social media. “I see where all of the misinformation spreads. I see it happening on people’s phones and in short one-minute clips.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    With New FX Sitcom ‘English Teacher,’ Brian Jordan Alvarez Takes Another Leap

    For over a decade, Brian Jordan Alvarez has been bootstrapping his way across platforms and screens big and small, collecting fans and followers.In the early days, he starred with friends in short comedic sketches he posted on YouTube. Then in 2016, on a paltry budget of around $10,000, he created “The Gay and Wondrous Life of Caleb Gallo,” a five-part comedy web series about a misfit group of queer friends in Los Angeles. Alvarez wrote and directed it, and starred as the title character.“Caleb Gallo” quickly found an audience. It was shown at the Tribeca Film Festival that year, earned a Gotham Award nomination and topped IndieWire’s list of best web series of 2016, edging out Jerry Seinfeld’s “Comedians in Cars Getting Coffee.” The next year, Alvarez landed a recurring role in the three-season revival of “Will & Grace,” as the fiancé, then husband, of Jack McFarland (Sean Hayes).In 2023 he leveled up again, starring alongside Allison Williams in the horror comedy box office smash “M3gan” and reaching new heights of virality with a stable of absurdist face-filtered characters. The most famous of them, the bug-eyed, duck-lipped pop star TJ Mack, delighted millions on TikTok and Instagram with the earworm “Sitting” (pronounced “Sittim”).Alvarez plays an English teacher at a high school in Austin, Texas, who is navigating relationships and discussions of hot-button topics.Richard Ducree/FXNow Alvarez is taking another major leap: “English Teacher,” a feel-good sitcom with an edge that he created and stars in, debuts on FX on Sept. 2.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Why ‘The Great Gatsby’ and Other Broadway Shows Are Turning to Influencers

    To reach younger and more diverse audiences, Broadway shows are increasingly looking to Instagram and TikTok creators.On a 91-degree day in June, a group of 20- and 30-somethings in sundresses and Bermuda shorts was navigating a dimly lit cocktail lounge whose air-conditioning was on the fritz.It didn’t matter: Cocktails with names like the Ghost Writer were flowing, and patrons were posing in front of a velvet emerald curtain, holding “Team Daisy” and “Team Gatsby” hand fans emblazoned with the faces of Eva Noblezada and Jeremy Jordan, the stars of the Broadway musical “The Great Gatsby.”Flickering candles adorned tables at the side of the room, where people colored in silhouettes of the character Myrtle Wilson, a social climber in the musical, and filled out trivia sheets with questions like “Is Gatsby in East or West Egg?” Silver gift bags filled with miniature bottles of Champagne and “Old Sport” stickers sat on a table by the door.“We are in the Gatsby era,” said Francis Dominic, 31, a lifestyle and travel influencer, alluding to the Broadway musical and “Gatsby,” another high-profile stage adaptation of the F. Scott Fitzgerald novel that last week ended its run at American Repertory Theater in Cambridge, Mass., and is also aiming for Broadway.Dominic was among about 40 TikTok, Instagram, X and YouTube creators who had gathered at the Rickey lounge inside the Dream Midtown hotel to celebrate the release of the “Great Gatsby” cast album, which would begin streaming the next day.Molly Kavanaugh recorded content for a live stream.Ye Fan for The New York TimesLexy Vagasy, left, and Kavanaugh at the invite-only event for about 60 people.Ye Fan for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    The Voices of A.I. Are Telling Us a Lot

    What does artificial intelligence sound like? Hollywood has been imagining it for decades. Now A.I. developers are cribbing from the movies, crafting voices for real machines based on dated cinematic fantasies of how machines should talk.Last month, OpenAI revealed upgrades to its artificially intelligent chatbot. ChatGPT, the company said, was learning how to hear, see and converse in a naturalistic voice — one that sounded much like the disembodied operating system voiced by Scarlett Johansson in the 2013 Spike Jonze movie “Her.”ChatGPT’s voice, called Sky, also had a husky timbre, a soothing affect and a sexy edge. She was agreeable and self-effacing; she sounded like she was game for anything. After Sky’s debut, Johansson expressed displeasure at the “eerily similar” sound, and said that she had previously declined OpenAI’s request that she voice the bot. The company protested that Sky was voiced by a “different professional actress,” but agreed to pause her voice in deference to Johansson. Bereft OpenAI users have started a petition to bring her back. More

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    Gabbi Tuft, First Openly Trans Former W.W.E. Star, Returns to Wrestling

    Ms. Tuft, who retired from the W.W.E. more than a decade ago and came out as transgender in 2021, will return to the ring on Tuesday, she said on social media.Gabbi Tuft, a former World Wrestling Entertainment star and the first current or former member of the organization to come out as transgender, will return to the ring this month, she said on social media on Sunday.Ms. Tuft, who retired more than a decade ago, fought in the W.W.E. under the name Tyler Reks, a dreadlocked gladiator who weighed 250 pounds. She left the organization shortly after the birth of her child, and has since become an online personal fitness and nutrition coach and a TikTok personality with more than a million followers.On Sunday, Ms. Tuft announced that she would be performing for West Coast Pro Wrestling on Tuesday at the Irvine Improv, a venue in Irvine, Calif., which hosts professional wrestling events. The match, she said, would air at a later date on YouTube and other national TV stations.“Mother Arrives,” Ms. Tuft said on social media. “Everything that is unfolding is per the plan,” she added. “Stay faithful. There is more to the plan than what you see or what you think.” Her opponent was not announced.In an interview with The New York Times last year, Ms. Tuft, who came out publicly as transgender in 2021, said she first began dressing as a woman during the pandemic, but was initially in denial, believing it was similar to adopting a persona in the ring and justifying it as another “form of role play.”Months later, she came out to her wife. The following year, she posted a photograph of herself in front of a portrait of her old W.W.E. persona, Tyler Reks, to Instagram.“This is me. Unashamed, unabashedly me. This is the side of me that has hidden in the shadows, afraid and fearful of what the world would think; afraid of what my family, friends, and followers would say or do,” Ms. Tuft wrote in the accompanying caption. “I am no longer afraid and I am no longer fearful.”In Sunday’s social media posts announcing her return to wrestling, Ms. Tuft wrote, “Mother will guide her children to salvation.” More

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    ‘Dancing for the Devil’: A Cult Docuseries That Takes Its Time

    This three-part Netflix documentary examines the supposed scheme to exploit TikTok dancers — and proves why cult narratives shouldn’t be rushed.There’s a train wreck quality to most documentaries about cults, an invitation to crane your neck at weird rituals, bizarre leaders and peculiar anecdotes. By nature, cults are insular, inscrutable and strange to outsiders. But for those on the inside, every teaching and action seems to follow a logic, to make sense. That’s sort of the point.I’ve watched a lot of cult documentaries in the past years, and so have a lot of Americans — they’re adjacent to true crime, which makes them perfect streaming fodder. Like many people, I settled in to watch Derek Doneen’s three-part documentary series “Dancing for the Devil: The 7M TikTok Cult” (streaming on Netflix) because I realized I’d seen some of the dancers on my own social media feeds, and was baffled to discover that lighthearted dancing to popular oldies could be cultish behavior.To my surprise, the series made its case by digging behind headlines, exposing how the supposedly controlling and manipulative pastor Robert Shinn found ways to dominate his church members for decades, long before the advent of TikTok. Parishioners tell stories that are disturbing, especially for anyone who’s had sustained contact with high-control religious groups — tales of abuse, extortion, grooming and worse. The series claims that Shinn most recently started a talent management company (called 7M) and attracted beautiful, aspirational young people, and then filched their earnings and kept them under his thumb. (Shinn did not participate in the documentary and denies wrongdoing.) Former 7M dancers as well as former church members describe the tactics they say he used to exploit them. They are chilling.I happen to know a lot of people who’ve been in cults, some of whom managed to leave, so I’m extra sensitive to a common flaw of cult documentaries: Sometimes they focus more on the train wreck than on those the train wrecked. This is particularly an issue in feature-length documentaries — it’s tough, in two hours, to explain the entire story and center the survivors, rather than the perpetrator.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More