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    Universal Music Artists Will Return to TikTok

    The two companies reached a new licensing deal, ending a three-month stalemate that kept some of pop’s biggest stars off the platform.TikTok and Universal Music Group have reached a new licensing deal, ending a three-month stalemate that had blocked songs from some of pop’s biggest stars from the influential social media platform.In a joint announcement early Thursday, the two companies said that they had agreed to a “multi-dimensional” new deal that included “improved remuneration” for Universal’s roster of artists and songwriters, and would address the label’s concerns over the growth of A.I.-generated content on the app.In statements that accompanied the announcement, Shou Chew, the chief executive of TikTok, called music “an integral part of the TikTok ecosystem.” Lucian Grainge, the chief executive of Universal — the world’s biggest music company, with a roster of artists including Taylor Swift, Ariana Grande, Billie Eilish, Drake and U2 — called the deal a “new chapter in our relationship with TikTok” that “focuses on the value of music, the primacy of human artistry and the welfare of the creative community.”In an internal email to Universal employees, a copy of which was seen by The New York Times, Grainge said that under the new agreement, “artist and songwriter compensation will be greater than under our prior TikTok deal.”The agreement ends the music industry’s biggest and most contentious dispute with a tech platform in years. Both companies hurled public accusations at each other, and artists from across the spectrum worried about whether their careers would be hurt by the absence of their music from TikTok, which has become a vital promotional platform and boasts more than 170 million users in the United States alone.But the deal also comes amid wider uncertainty for TikTok as the app faces a possible ban or sale in the United States because of national security concerns over the app’s Chinese owner, ByteDance. Last month, President Biden signed a bill that would allow TikTok to continue to operate in the United States if it was sold in nine months, though the company is expected to challenge the law in court.Universal began to withdraw permission for its music from TikTok on Feb. 1, after an impasse in negotiations to renew its previous licensing agreement. At the time, Universal said that TikTok “attempted to bully us into accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth.”Millions of videos that included Universal music — including many artists’ own official music videos — were muted on the platform. TikTok said that by withdrawing its songs, Universal had “put their own greed above the interests of their artists and songwriters.”TikTok and Universal have not commented on their negotiations since then. But the dispute seemed to shift three weeks ago, when Swift — the biggest and most influential artist on Universal’s roster — broke ranks with the label and returned her music to TikTok, ahead of the release of her most recent album.Her move may have weakened Universal’s leverage. But since the ban took effect, fans noticed that songs from many other Universal artists, including Grande and Camila Cabello, had returned, often in sped-up or slowed-down versions that may have been uploaded to the platform by fans.In their announcement, TikTok and Universal did not offer any specifics about the financial terms of their deal. The companies’ statement says they will work together to “realize new monetization opportunities” through e-commerce, and that TikTok will “invest significant resources” in building tools like data analytics and ticketing.The companies added that they were “working expeditiously” to return Universal’s music to the platform. That could take a matter of days or weeks. More

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    Taylor Swift’s Music Returns to TikTok Despite Ongoing Dispute With UMG

    Songs by the pop singer reappeared on TikTok despite the platform’s ongoing licensing dispute with Universal Music Group, which releases Swift’s music.When Universal Music Group, the world’s biggest music company, went to war with TikTok earlier this year over licensing terms, songs by hundreds of its artists were removed from the platform, and have remained absent.But on Thursday, music by one very special Universal artist returned: Taylor Swift.A number of songs by Swift — whose new album, “The Tortured Poets Department,” comes out next week — have reappeared in TikTok’s official music library, where they are available for the service’s millions of users to place in the background of their own videos. Those videos have become one of the music industry’s most important promotional vehicles, with the potential to mint new hits or breathe new life into old tunes — even as many artists and labels complain about low royalties from the service.The available songs from Swift appear to be from the period since she signed with Universal in 2018, including hits like “Lover,” “Anti-Hero,” “Cruel Summer” and “Cardigan.” Also available are her “Taylor’s version” rerecordings of older hits like “Style,” “Love Story” and “Shake It Off,” which were originally released by her first label, Big Machine. After Big Machine was sold in 2019 without her participation, Swift announced plans to rerecord her first six studio albums, and has already released four of those. Each went straight to No. 1.It was not immediately clear how Swift’s songs made it back to TikTok while Universal’s ban remains in place. When the company announced its plans to remove music earlier this year, it said its licensing contract with TikTok expired Jan. 31. By the early hours of Feb. 1, Universal’s music began to disappear from TikTok, and millions of videos that used the label’s music went silent.While Swift is part of Universal’s roster of artists, she owns the rights to her own recordings, as well as her songwriting rights, which are administered by the Universal Music Publishing Group, a division of the company.Representatives of Swift, Universal and TikTok did not immediately respond to requests for comment.Universal, whose hundreds of artists include stars like Ariana Grande, Drake, Lady Gaga and U2, said it was withdrawing permissions for its music after it was unable to reach a new licensing deal with TikTok. The company accused TikTok of being unwilling to pay “fair value for the music,” despite its importance to the platform. Universal also voiced concerns that TikTok was “allowing the platform to be flooded with A.I.-generated recordings,” diluting the royalty pool for real, human artists.In response, TikTok accused Universal of putting “their own greed above the interests of their artists and songwriters.”The dispute has been one of the most dramatic clashes in years between the music industry and a tech platform, and it has drawn a mixed public response. While many music industry groups have supported Universal, artists have expressed worry about the loss of such a valuable promotional platform. More

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    Willy Wonka’s Unknown Lands a New Acting Gig in London

    The internet latched on to 16-year-old Felicia Dawkins’ performance as The Unknown at a shambolic Willy Wonka-inspired event. This weekend, she’s heading to a bigger and scarier stage in London.On one chilly evening in March, after the sun had set and when most school-aged children were begrudgingly starting their homework, Felicia Dawkins, 16, enthusiastically hopped on the phone from Scotland to share that her life had changed — for the better.She introduced herself with the kind of bubbly energy and giddiness that only a teenager can radiate. It is the same energy that drew millions of viewers to her TikTok account, where she unveiled herself as a key participant in a Willy Wonka-themed event that had gone so poorly that its memes briefly took over large portions of the internet and international news coverage went on for days.That event, in Glasgow in late February, failed to create the dazzling experience it promised. The fallout — in true internet fashion — was swift and brutal. Organizers quickly shut down the event and promised full refunds to disgruntled families.In the aftermath, the internet latched on to one of the event’s more inexplicable characters, known only as “The Unknown,” played by Felicia. Footage of her performance as an evil chocolate maker who lives in the walls of the factory, which included emerging from behind a mirror to the cries of children, spread widely online, kicking off the teenager’s 15 minutes of fame.She’s capitalizing now, taking her scaring talents south for a guest appearance at the London Dungeon, a theatrical thrill attraction in the shadow of the city’s London Eye, this weekend. The company reached out to Felicia shortly after her viral moment to invite her to train with the performance team and appear in the attraction. “We could see she has a real passion and talent, for theater and interactions with guests,” Richard Quincey, the head of performance at London Dungeon and South Bank Attractions, said in a statement.Felicia’s mother, Janet Dawkins, said she had mixed emotions about the Wonka event failing so miserably, and so publicly. “Everything led to her getting all of this, all these opportunities,” Ms. Dawkins said. “So, I can’t really say that I’m mad about anything that went down, if I’m honest.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Nickelodeon and Disney Stars Find a Second Act on Podcasts

    The cast of the Nickelodeon series “Ned’s Declassified School Survival Guide” are among the stars of 2000s teen sitcoms who are using podcasts to connect with their Gen Z and millennial fan bases.For three years starting when he was just 12 years old, Devon Werkheiser dispensed advice for bearing the indignities of middle school as the title character in the Nickelodeon series “Ned’s Declassified School Survival Guide.” Two decades later, he said, people still recognize him as Ned Bigby.“There was a time when I wanted to transcend ‘Ned’s,’” Werkheiser said, “but maybe it’s the answer in getting me where I want to go.”Now 33, he’s made peace with his past and is still giving tips to his peers, only he is using a more modern medium. In “Ned’s Declassified Podcast Survival Guide,” he and his former “Ned’s” castmates Lindsey Shaw and Daniel Curtis Lee dish about the show, which aired from 2004 to 2007, and open up about past personal and career struggles.The three are among a cohort of former stars, many from Nickelodeon and Disney Channel shows from the 2000s, who have started podcasts as a way of connecting with a nostalgic Gen Z and millennial fan base. In doing so, they are embracing roles that they played as children and teenagers — characters that some had spent years trying to move beyond, with mixed success.“Part of the truth is, if any of our careers were maybe further along, maybe we wouldn’t be doing podcasts,” Werkheiser said in an interview. “There are comments that speak to that as if we don’t know.”Since the “Ned’s” podcast debuted in February 2023, several exchanges have caused a stir among its 717,000 TikTok followers. Shaw, who played Moze on the show, spoke about her past struggles with substance abuse. Werkheiser gave an emotional account of his time on the set of the troubled Alec Baldwin western “Rust.” And he and Shaw punctured the innocent image of their old show with an awkward exchange about their fumbling offscreen sexual encounters.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Radu Jude Brings TikTok’s Chaos to the Movies

    Radu Jude’s films are messy mash-ups of art, literature, advertising and social media, with some dirty jokes thrown in.Halfway through a recent Zoom interview with Radu Jude, the acclaimed Romanian director of “Do Not Expect Too Much from the End of the World,” he offered a glimpse into his creative process. He pulled out one of the books he’s reading, an illustrated tome about commedia dell’arte. Then he shared his screen to reveal a collection of texts and images — Van Gogh still lifes, Giacometti sculptures, Japanese haikus — saved in folders on his computer. Jude stopped scrolling at a picture he took of a sign posted on an apartment building entrance.“It says ‘Please have oral sex so as not to disturb the other tenants,’” Jude explained, translating from the Romanian with a grin on his face.The autodidact Jude is not above a dirty joke. His work melds tragedy and farce, drawing promiscuously from art, literature, street ads and social media to fuel his brazen visions of Romanian history and contemporary life.Jude’s previous film, the Golden Bear-winner “Bad Luck Banging or Loony Porn,” starts out with the making of a humorously sloppy sex tape and concludes with a witch trial against one of the tape’s participants. His latest, “Do Not Expect Too Much from the End of the World,” arrives in U.S. theaters on Friday.The black comedy follows Angela (Ilinca Manolache), a film production assistant who spends most of her 16-hour workdays in her car, shuttling clients and equipment around Bucharest, Romania’s capital. One of Angela’s gigs entails interviewing former factory employees who were injured on the clock for a chance to feature in a corporate safety video. Scenes from the present-day, shot in black-and-white, are interwoven with colorful clips of another woman named Angela: a taxi driver in the 1980s also chained to a thankless job that involves navigating the streets of Bucharest.Ilinca Manolache as Angela, a film production assistant who spends most of her 16-hour workdays in her car, in “Do Not Expect Too Much from the End of the World.”4 Proof FilmWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Popcast (Deluxe): Is TikTok Done? 4 Crises Holding the App Back

    Subscribe to Popcast!Apple Podcasts | Spotify | Amazon Music | YouTubeThis week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, includes segments on:What made TikTok so addictive and effective in the pastThe introduction of TikTok Shop and the commercialization of the For You PageTikTok’s golden era: Charli D’Amelio, Addison Rae, the Hype HouseRecent TikTok bright spots: Pookie & JettInnovations in TikTok narrative formatsDurational content on TikTokTikTok’s decreasing reliance on the music industry and its cold war with Universal Music GroupThrowback TikTok songs of the week from ppcocaine feat. NextYoungin and Gucci ManeSnack of the weekConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica. More

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    After UMG Pulls Its Music, TikTok Users Encounter Silence

    Content creators say they are considering the merits of Instagram and YouTube after a licensing battle led TikTok to pull songs by artists with Universal Music Group.When TikTok users open the app these days, they encounter a platform stripped of music by many of their favorite artists. Dancers bob and sway without a beat drop. People lip-sync to silence.Because of a licensing rift between the platform and Universal Music Group, which releases music by Playboi Carti, Taylor Swift, Drake, Ariana Grande and others, TikTok confirmed on Thursday that it had deleted music by Universal artists from its library and muted previously published videos that used those songs.Music from artists affiliated with Sony and Warner remains available on TikTok. But that did not stop some users from declaring they were departing to a rival platform, Instagram Reels, while others have made fun of Universal’s absence by dancing to songs in the public domain. The dominant feeling is frustration: What was the point of TikTok without one’s favorite melodies?“A lot of trends that have gone viral are of people who have millions of views on a single video because of an audio,” said Myah Elliott, 22, who pointed out that the TikTok logo looks like a musical note. “It’s going to be muted. That’s a scary thought.”For more than two years, 21-year-old Evan Cronin posted videos on the first of each month that show him going through a morning routine, garnering millions of views. Around midnight on Thursday, he published the latest in the series to the beat of Playboi Carti’s “Sky.”This time, there were barely any interactions from viewers.“It was essentially a dead post,” Cronin said.After TikTok removed Universal’s music, those who use the app to listen to their favorite songs or discover new artists expressed disappointment. Others publicly shared concern about the detrimental effect on emerging Universal artists who rely on TikTok for publicity.Shawn Desman, a Canadian artist, explained to his followers why his videos had been muted and bemoaned that he no longer had the ability to share his music through TikTok.“It is such an important tool for us to promote ourselves, our music, our creations,” Desman said in the video. “It’s just really crazy to me that now we’re not going to be able to use our music.”The sudden silencing of Universal’s music catalog also left TikTok’s content creators worried and exasperated. John Casterline, who has 3.5 million TikTok followers, said that at least 10 percent of his videos had been muted, resulting in a steep drop-off in views. He has contemplated pivoting to YouTube.“The minute TikTok mutes a video, they’re obviously not going to push it out to the ‘For You’ page,” said Casterline, 20, referencing the app’s algorithm-based recommendation feed. “Everything completely halts. So it’s definitely made my account take a massive hit.” More

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    Is TikTok Over?

    The app once offered seemingly endless chances to be charmed by music, dances, personalities and products. But in only a few short years, its promise of kismet is evaporating.How much time do I spend on TikTok? I can tell you which chiropractor is demonstrating their technique without even seeing their face. I know which fashion content creator is partial to Rei Kawakubo, and who has a preposterous Carol Christian Poell collection. I know which New York City microinfluencers go on vacation together, and which creators are building a modest following joking about the music of a small scene of rappers who make Playboi Carti sound like Kendrick Lamar.Through endless hours of scrolling — an hour a day, at least, for several years now — I’ve been accumulating hyperniche expertise predicated on my interests, conscious and subconscious. The result has been a gathering of online characters that, at this point, shape my cultural consumption far more than any celebrity or news source.This is what TikTok intends to do, tapping into pure id, drilling down on what you know and what you might want to know in hopes that you never leave the app’s forever scroll. Of all the social media platforms, it holds the greatest promise of kismet. It’s the one that has seemed most in tune with individual taste and most capable of shaping emerging monoculture.But increasingly in recent months, scrolling the feed has come to resemble fumbling in the junk drawer: navigating a collection of abandoned desires, who-put-that-here fluff and things that take up awkward space in a way that blocks access to what you’re actually looking for.This has happened before, of course — the moment when Twitter turned from good-faith salon to sinister outrage derby, or when Instagram, and its army of influencers, learned to homogenize joy and beauty. (Some apps, like the TikTok precursor Vine, were shuttered before ever becoming truly tiresome.) Similarly, the malaise that has begun to suffuse TikTok feels systemic, market-driven and also potentially existential, suggesting the end of a flourishing era and the precipice of a wasteland period.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More