TKTS Booth (NYC)

Subterms

    Latest story

    100 Shares189 Views

    Victoria Bailey Wants Bigger and Broader Theater Audiences

    by

    The Theater Development Fund’s departing director reflects on two decades of work expanding access to theater and the paths that lie ahead for Broadway.When Victoria Bailey assumed the leadership of the nonprofit Theater Development Fund in 2001, she was told that the organization’s marquee program, the TKTS discount ticket booth, had not missed a day in nearly three decades of operation.So much for that. A few months after she took the job, the booth was shut down because of the 9/11 terrorist attacks, and in the time since it has been closed by a blackout, a hurricane, a strike and a pandemic.It’s been an eventful 22 years for Bailey, and on Friday, the day she turns 67, she is stepping down as the executive director of the organization, which sold 615,000 tickets at its TKTS booths this fiscal year and which works to make theater accessible — to those who find the cost of tickets prohibitive as well as to students, veterans and people with disabilities.Bailey, who received a Tony Honor for Excellence in Theater earlier this month in recognition of her service to the industry, will be succeeded on Aug. 7 by Deeksha Gaur, a co-founder of the theater reviews platform Show-Score.In an interview at her office, Bailey, who is known as Tory, reflected on the state of the theater industry. These are edited excerpts from the conversation.How is Broadway is doing?Broadway is back. There are audiences. I don’t think they’re as reliably robust as we would want. The pieces we’re missing are the suburban audience and Chinese tourists. There’s a lot of diverse work, there are a lot of different voices onstage now. How do we bring the audiences along for that, and how do we grow the audiences for that? It’s a be-very-mindful time. I don’t think we can sit back and go, “Everything’s fine.”Your final big event is a celebration of the 50th anniversary of the Times Square TKTS booth. What is its significance?There really are many people who cannot afford full-price tickets. If you’re a New Yorker, and you’re an avid theatergoer, there are a lot of ways you can get discount tickets; the booth is only one of many, and you use it or don’t use it. But for tourists who are infrequent theatergoers, or for anyone who is not on the inside, that’s the only way they know.One of the most visible changes during your time was the construction of the red steps over the booth, where many people now congregate.It is this very theatrical gathering place in the middle of Times Square. I love to stand there and watch people sitting on the steps. It just makes me happy.How do you think Times Square is faring?Times Square itself is feeling pretty good. Eighth Avenue is still a little rougher than it was before the pandemic. The challenge for Times Square is the whole office worker thing. People are at their desks two or three days a week, and that’s a huge challenge for all of the businesses in Times Square that rely on office workers.Tourists queuing at the TKTS booth, a program run by the Theater Development Fund that sells tickets at discounts of up to 50 percent.Sara Krulwich/The New York TimesHow does that affect the theater industry?One of the things that drives ticket purchases is word of mouth. When you’re on Zoom, you have a meeting and then you’re done. When you’re in the office, you’re getting a cup of coffee and someone says to you, “I saw this great show last night. I think you might like it.” I don’t think that’s happening in the same way now. There’s a diminishment of casual exchange of information between people.TDF has programs to make theater more accessible to those who have hearing, visual and mobility impairments, and during your tenure you introduced autism-friendly performances.There was an unfortunate incident in the West End where a mom with a child on the spectrum came and was asked to leave, and it got a lot of attention. We talked about it. Disney was way ahead on understanding the needs of that population because of the theme parks, and so we partnered with Disney for “The Lion King.” We buy out the entire house at a significantly discounted price, so that we can sell the tickets at a discounted price. Everyone there understands that there’s going to be noise and people are going to be up and down and we’re creating a safe space for the families. We did it once, and we all just wept. And now we do five a year. We do “Wicked,” we’ve done “Harry Potter” and we did “Six” a few weeks ago. And for the first time, last year we did “The Nutcracker” at New York City Ballet.You also started making tickets available to veterans.The thought was, and is, that this is a population that might benefit from going to the theater together. It’s presumptuous to say theater is healing, because I don’t presume to say who needs healing, but going to theater together is an activity that enriches you. More

    More stories

    • 125 Shares139 Views

      in Theater

      Broadway Bounces Back With ‘Best Week Since the Before Times’

      by

      Broadway shows grossed $51.9 million during the holiday week, the most since 2019, and “The Lion King” set a record for the most earned by any show in a single week.Broadway, still struggling to rebound from the lengthy pandemic shutdown, is starting the new year with a sign of hope: Last week was, by far, the best for the industry since the arrival of the coronavirus.The 33 shows running grossed $51.9 million, which is the most since the final week of 2019. And “The Lion King,” which last fall celebrated its 25th anniversary on Broadway, notched a remarkable milestone: It grossed $4.3 million, which is the most ever taken in by a show in a single week on Broadway.The boffo numbers — 21 shows grossed more than $1 million last week — come with caveats. Both Christmas and New Year’s days fell on Sundays, concentrating holiday travelers into a single week. Twenty shows added extra performances for the holiday week, giving nine instead of the usual eight. And ticket prices were high: The average Broadway seat went for $166, up from $128 just four weeks earlier.But the strong week sent a signal that under the right circumstances, Broadway can deliver. During the holiday week — the week that ended Jan. 1 — the 22 musicals and 11 plays running were, on average, 92 percent full. Overall attendance was 312,878, which is not a record (in fact, it was the 27th-best-attended week in history, according to the Broadway League), but is good (by comparison, attendance over Thanksgiving week was 259,298).The two final weeks of the year saw combined grosses of $86.7 million, which is up 115 percent over the previous year, but down 12 percent compared to those key holiday weeks in 2019.“What you see is that we’re continuing to build and maintain our audience,” said Charlotte St. Martin, the president of the Broadway League, a trade association representing producers and theater owners. “We’re not back to where we were, but we’re doing very well at a time of uncertainty.”According to the League, last week was the third-highest-grossing in history. The highest was the week ending Dec. 30, 2018, when grosses were $57.8 million and attendance was 378,910; the second-highest was the week ending Dec. 29, 2019, when grosses were $55.8 million and attendance was 350,714.“The Lion King,” with a nine-performance week, toppled the previous record for the top-grossing week by a single show, which had been held by “Hamilton,” which grossed $4 million for eight performances during the week that ended Dec. 30, 2018. (The figures are not adjusted for inflation.)“The Lion King” earned $4.3 million last week, the most a single show has ever earned in one week. It resumed performances in September 2021.Jutharat Pinyodoonyachet for The New York TimesThe holidays are traditionally strong for Broadway, but in 2021 the final weeks of the year were a bloodbath because the Omicron variant led to cancellations of multiple shows. Now, despite the “tripledemic” of circulating respiratory illnesses, Broadway has largely figured out how to keep going: During the last three weeks, 12 scheduled performances were canceled, compared to 221 cancellations during the final three weeks of 2021.Throughout the industry, shows were trumpeting breaking records last week.“Chicago” had the highest-grossing week in its 26-year history, as well as its highest single-performance gross. The once-struggling “Harry Potter and the Cursed Child,” which revived its fortunes after the shutdown by consolidating from two parts into one, was already the highest-grossing play in Broadway history, and last week set a record (nearly $2.7 million) for weekly gross by a play. And a starry revival of “The Piano Lesson” was on track to being the highest grossing play by August Wilson — the much-celebrated and oft-performed bard of 20th-century African American life — in Broadway history.Several shows set house records at the theaters where they are being performed, including the revival of “Funny Girl,” which had been floundering financially until its producers brought in Lea Michele to star. Also setting records were shows including “Beetlejuice,” which closes Jan. 8 after a bumpy ride; “Six,” the pop-concert-style reconsideration of the wives of Henry VIII; “& Juliet,” a new musical imagining an alternative history for Shakespeare’s famously star-crossed lover, and “MJ,” the Michael Jackson biomusical.“We had our best week since the before times,” said Victoria Bailey, the executive director of TDF, a nonprofit organization that runs the TKTS discount ticket booths, who said her staff is noticing increasing geographic diversity among ticket buyers.“We were seeing people from lots and lots of states and lots and lots of countries — it wasn’t the same folks making the numbers bigger, but it was folks from further away,” Bailey said. “I don’t have any reason to say we’re out of the woods, but I don’t think this was just a one-off. And if we get to a point where you periodically have good weeks, that will be helpful.”Bailey and St. Martin both noted that tourists from China have not yet returned in significant numbers as that nation battles surging coronavirus cases. But both said they were particularly heartened by returning domestic tourism.Broadway now enters a period of greater challenge: January and February have historically been weak months for the industry. There are 12 shows scheduled to close this month, which is at the high end of the normal range for January closings. But there are a raft of openings planned in March and April — it looks like the overall number of new shows this season will be within the typical range — and St. Martin said she is feeling good about the industry’s trajectory.“I am overwhelmingly optimistic about the spring,” she said. More

    • 125 Shares119 Views

      in Theater

      Broadway Grosses Fall, but Average Attendance Rises, as Shows Close

      by

      The percentage of seats filled on Broadway was up last week, but overall box office grosses fell, as some of the industry’s softest shows closed and the survivors reduced prices.According to figures released Wednesday by the Broadway League, 75 percent of all seats on Broadway were occupied during the week that ended Jan. 23. That’s up from 66 percent the week ending Jan. 16, and 62 percent the week ending Jan. 9, as the coronavirus pandemic continues to take a toll on the industry and the rapid spread of the Omicron variant makes this winter especially challenging.Average attendance is still far below what it was in January 2020, before the coronavirus pandemic, when between 93 percent and 95 percent of seats were occupied.The overall number of people who saw a Broadway show last week (152,135) was down from the previous week (162,566), as shows continue to close — there were 21 shows open last week, down from 25 the previous week. Two more shows closed on Sunday (“Girl From the North Country,” which says it plans to return in the spring, and “Slave Play,” which is transferring to Los Angeles), leaving just 19 shows now running in the 41 Broadway houses.The rising capacity percentage is good news for an industry rattled by empty seats. But it’s coming at a cost, with fewer shows running and the average ticket price falling.Last week, the average ticket price on Broadway was $108, down from $114 the week ending Jan. 16 and $116 the week ending Jan. 9. (In 2020, average January ticket prices were as high as $123.)The falling average ticket price reflects both a lowering of premium prices (that’s the price for the best seats on the most popular nights), and a heavy use of discounts.At “Hamilton,” for example, the top price in January 2020 was $847; now it’s $299. (The priciest premium seat at the moment appears to be at “The Music Man,” which is asking $699 for some center orchestra seats on a Saturday night in February; “Six” is selling some tickets for $499.)But there are also multiple discounts available. The city’s tourism agency, NYC & Company, is now holding its annual Broadway Week (which, despite its name, will last 27 days this year), a popular program that offers two-for-one tickets to all but a handful of shows.And, although the Broadway League is no longer disclosing grosses for individual shows, there are indications that more are turning to discounting as a strategy to get through this winter, when the ordinary seasonal dip has been exacerbated by the pandemic. The TKTS ticket booth in Times Square, which sells tickets at 20 percent to 50 percent off, now periodically features “The Lion King,” which was almost never sold at the booth before the pandemic, as well as other big shows including “Moulin Rouge!,” “Harry Potter and the Cursed Child,” “Hadestown” and “MJ,” the new Michael Jackson musical. More

    • 113 Shares99 Views

      in Music

      Broadway Is Back. Here’s What It’s Like for Theatergoers.

      by

      Seeing theater these days can involve waiting in lines to show proof of vaccination and getting rapid coronavirus tests for young children. Many fans seem undeterred.The long-awaited return of Broadway has brought back many familiar preshow rituals — and also spurred a few that are new. One takes place a few hours before curtain time in middle of Times Square, under a canopy with a sandwich board sign proclaiming: “Broadway Show Testing Site.”It is there that some of the most dedicated theatergoers in the city — children under 12 who are ineligible for the vaccines theaters require — are taken by their parents to submit to nasal swabs so they can get the negative coronavirus test results they need to see shows.Remy Keller, a 5-year-old from Chicago who needed a test so she could see “The Lion King,” was among a crowd there on a recent Saturday, bracing herself for the swab. There were a few tears.“There’s a lot of things we all have to do to minimize the effects of the virus on vulnerable people; I’m not saying I’m not willing to jump through the hoops, but why are we putting the kids through all this?” her mother, Avery Keller, said, noting that her daughter has already had to be tested dozens of times for school. “I think we’ve got to really weigh the mental health impacts of this on our children.”The return of live performance — on stages from Broadway to Carnegie Hall to Lincoln Center to the Brooklyn Academy of Music — after the long shutdown has been a cause for celebration for culture-starved theatergoers and music and dance lovers. But as with so many things in the age of the coronavirus, coming back has entailed a few adjustments: the ability to deftly juggle proofs of vaccination and photo IDs and tickets to get inside; preshow announcements that now urge people to keep their cellphones off and their masks on; and the absence of intermissions at some concerts and dance performances.Najah Hetsberger, 21, who returned to Broadway on a recent weeknight to see a show for the first time since before the pandemic shutdown in March 2020, was delighted to find that her fellow theatergoers were actually doing what they had been told.Some of the most dedicated theatergoers in the city are children under 12, who must get coronavirus tests to see Broadway shows since they are not yet eligible for the vaccines.John Taggart for The New York Times“I didn’t see anyone with their mask down, even below their nose,” she said after emerging from a performance of the play “Chicken & Biscuits.” “Everyone was following directions. I think people know, and want theater to come back and stay.”Theaters have grown more adept at swiftly managing the lines of people waiting to get in. In most cases, people get their vaccine status checked first, then move more briskly through security and into the theater, where ushers scan their tickets. Still, it pays to get to the theater a little early these days: The checks do sometimes result in delays, and some music and dance companies have had to hold their curtains a few minutes to give the people waiting in line extra time to get inside.Once inside a venue, other changes await. In the minutes leading up to performances of “American Utopia,” the David Byrne concert show, ushers stroll up and down the aisles of the St. James Theater with poster-size signs that urge: “Please Mask Up.” The usual preshow announcements admonishing people to turn off their cellphones now also have other business to attend to. “God told me to tell you to keep your mask on,” ran the radio-style announcement at a recent performance of “Chicken & Biscuits.” “He did, so don’t question it.”And, at a recent performance of “The Lehman Trilogy,” the audience chuckled knowingly at a newly written line about the flu pandemic of 1918 and the ensuing “protests in San Francisco, against the wearing of masks.”In interviews, theatergoers almost universally agreed that they were willing to tolerate longer, slower lines, wear masks for hours on end and take their children to get properly timed coronavirus tests if that was what it took to see live theater again.“I feel comfortable and safe because I know everyone here had to show proof of vaccination or a negative test,” said Heather Teta, of New York, who came to “The Lion King” with her 9- and 6-year-old daughters. “They have negative tests and are all masked. We’ll do whatever we need to do to get back.”In interviews, theatergoers agreed that they were willing to tolerate longer, slower lines and wear masks to see live theater again. A crowd waited in line at the TKTS booth in Times Square recently for discounted tickets.John Taggart for The New York TimesBroadway and union officials say that the reopening has been free of the sort of dramatic dust-ups some flight attendants have experienced while trying to enforce masking rules on planes. “Thankfully, so far so good,” said Carol Bokun, the theatrical business representative with IATSE Local 306.Disney Theatrical Productions shared survey data collected from people who attended “The Lion King” that appeared to suggest that the testing requirements for children had not been a major deterrent. The self-reported data showed that 29 percent of parties attending the show so far this fall had included children, an increase from 21 percent in late 2019, before the pandemic shutdown.When it comes to snacks and drinks, theaters are taking various approaches. Several Broadway theaters now offer concessions — including “featured cocktails” that can run to $22 a pop — and allow people to lower their masks briefly while eating or drinking. Other venues have yet to reopen their food and beverage service, reluctant to encourage any masklessness at all. The Metropolitan Opera has closed most of its concession areas, but its bar in the airiest section of the Grand Tier is now open, along with its restaurant. To encourage mask-wearing, a security guard politely asks people not to take their food or drink outside the designated areas.And intermissions are growing rarer. The New York Philharmonic, Carnegie Hall and New York City Ballet have all experimented with slightly shorter programs with no intermissions, in part to minimize the amount of time patrons are thrust together in crowds. The faster evenings, which get out earlier, are proving popular with some music lovers, even if the long intermissionless stretches test the bladders of others.The vaccine mandates for live performances are not that different from the ones required to dine indoors in New York City, which may have made the adjustment smoother. There has been some opposition, though: A group of small Off Broadway theaters and comedy clubs in Manhattan have formally objected to the mandates in court. They recently sued Mayor Bill de Blasio over the city’s vaccine mandate, claiming it had been enforced unequally.And there are still some situations that can be difficult to navigate. To get into a theater, adults must show that they have been fully vaccinated. But the entry rules are slightly different for children under 12. Since vaccines have not yet been authorized for children that age, they are required to present either a negative PCR test taken within 72 hours of the performance to get into a Broadway show, or a negative rapid test taken within six hours of curtain time. (The Met Opera and Carnegie Hall are not yet allowing unvaccinated children in at all; New York City Ballet has said it will allow children under 12 to attend its 47-show run of “George Balanchine’s The Nutcracker” with a negative PCR test.)Survey data provided by Disney Theatrical Productions collected from people who attended “The Lion King” appeared to suggest that the testing requirements for children had not been a major deterrent in keeping families from seeing the show.John Taggart for The New York TimesThe new theater rules posed a difficulty for Gary Spino, 59, who was planning to see “Stomp” the other day with his son, Nicholas. But Nicholas had turned 12 just days earlier, so he had been unable to get his second dose of the vaccine. The show’s rules, though, said that as a 12-year old, Nicholas needed to be fully vaccinated..css-1kpebx{margin:0 auto;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-1kpebx{font-size:1.25rem;line-height:1.4375rem;}}.css-1gtxqqv{margin-bottom:0;}.css-k59gj9{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;width:100%;}.css-1e2usoh{font-family:inherit;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;border-top:1px solid #ccc;padding:10px 0px 10px 0px;background-color:#fff;}.css-1jz6h6z{font-family:inherit;font-weight:bold;font-size:1rem;line-height:1.5rem;text-align:left;}.css-1t412wb{box-sizing:border-box;margin:8px 15px 0px 15px;cursor:pointer;}.css-hhzar2{-webkit-transition:-webkit-transform ease 0.5s;-webkit-transition:transform ease 0.5s;transition:transform ease 0.5s;}.css-t54hv4{-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg);}.css-1r2j9qz{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-e1ipqs{font-size:1rem;line-height:1.5rem;padding:0px 30px 0px 0px;}.css-e1ipqs a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;}.css-e1ipqs a:hover{-webkit-text-decoration:none;text-decoration:none;}.css-1o76pdf{visibility:show;height:100%;padding-bottom:20px;}.css-1sw9s96{visibility:hidden;height:0px;}.css-1in8jot{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;font-family:’nyt-franklin’,arial,helvetica,sans-serif;text-align:left;}@media (min-width:740px){.css-1in8jot{padding:20px;width:100%;}}.css-1in8jot:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1in8jot{border:none;padding:10px 0 0;border-top:2px solid #121212;}What to Know About Covid-19 Booster ShotsThe F.D.A. authorized booster shots for a select group of people who received their second doses of the Pfizer-BioNTech vaccine at least six months before. That group includes: vaccine recipients who are 65 or older or who live in long-term care facilities; adults who are at high risk of severe Covid-19 because of an underlying medical condition; health care workers and others whose jobs put them at risk. People with weakened immune systems are eligible for a third dose of either Pfizer or Moderna four weeks after the second shot.Regulators have not authorized booster shots for recipients of Moderna and Johnson & Johnson vaccines yet. A key advisory committee to the F.D.A. voted unanimously on Oct. 14 to recommend a third dose of the Moderna vaccine for many of its recipients. The same panel voted unanimously on Oct. 15 to recommend booster shots of Johnson & Johnson’s one-dose vaccine for all adult recipients. The F.D.A. typically follows the panel’s advice, and should rule within days.The C.D.C. has said the conditions that qualify a person for a booster shot include: hypertension and heart disease; diabetes or obesity; cancer or blood disorders; weakened immune system; chronic lung, kidney or liver disease; dementia and certain disabilities. Pregnant women and current and former smokers are also eligible.The F.D.A. authorized boosters for workers whose jobs put them at high risk of exposure to potentially infectious people. The C.D.C. says that group includes: emergency medical workers; education workers; food and agriculture workers; manufacturing workers; corrections workers; U.S. Postal Service workers; public transit workers; grocery store workers.For now, it is not recommended. Pfizer vaccine recipients are advised to get a Pfizer booster shot, and Moderna and Johnson & Johnson recipients should wait until booster doses from those manufacturers are approved. ​​The F.D.A. is planning to allow Americans to receive a different vaccine as a booster from the one they initially received. The “mix and match” approach could be approved once boosters for Moderna and Johnson & Johnson recipients are authorized.Yes. The C.D.C. says the Covid vaccine may be administered without regard to the timing of other vaccines, and many pharmacy sites are allowing people to schedule a flu shot at the same time as a booster dose.“We don’t know if they’re going to let us in because he only has one shot,” said Spino, who acknowledged that the situation was causing considerable stress. “Honestly we were thinking about pretending that he’s still just 11.”They made it in: Reached after the performance, Spino said checkers had let Nicholas attend “Stomp” with proof of a negative rapid test he had taken earlier in the day.At some shows, adults who have been unable to show proof that they have been fully vaccinated, and children who lack the proper test results, have been politely pulled off the lines to get in. If they cannot satisfy the requirements, they are offered a refund or a chance to exchange their tickets for a later performance.Several Broadway officials said they could not or would not provide specific data on exactly how many people are prevented from entering shows each evening, or how many returns or exchanges they have processed this fall. But they insisted such cases were isolated and limited in number.“It’s a very small handful across all our theaters,” said Todd Rappaport, a spokesman for the Shubert Organization, which owns and operates a number of Broadway theaters.Many theatergoers are happy to be back. Amy Ferreira, 46, of Millbury, Mass., said she had to pay roughly $167 for a PCR coronavirus test for her 10-year-old daughter, Eva, before coming to New York, but that it was worth it to see “Hamilton.” It was Eva’s birthday, and her family had gotten tickets months ago. Together, they had watched the Disney+ version many times, and Eva was singing the chorus to “My Shot.”They had decided they could not throw theirs away.“She goes to school and wears a mask,” Ferreira said of her daughter. “So she’s out and about. This was as safe as it can possibly get at this point. We can’t live in a bubble.”Michael Paulson, Julia Jacobs and Laura Zornosa contributed reporting. Susan Beachy contributed research. More

    • 100 Shares99 Views

      in Theater

      ‘We’ll Be Back,’ Broadway Says, on Shutdown Anniversary

      by

      #masthead-section-label, #masthead-bar-one { display: none }At HomeRoast: Thick AsparagusVisit: National ParksRead: Shirley HazzardApologize: To Your KidsAndré De Shields, singing in Times Square at the “We Will Be Back” pop-up performance.Credit…Vincent Tullo for The New York Times‘We’ll Be Back,’ Broadway Says, on Shutdown AnniversaryA pop-up performance in Times Square on Friday, featuring stars like André De Shields, was full of excitement as reopenings may be on the horizon.André De Shields, singing in Times Square at the “We Will Be Back” pop-up performance.Credit…Vincent Tullo for The New York TimesSupported byContinue reading the main storyMarch 12, 2021, 5:50 p.m. ETOne year ago, the grim news that Broadway was shutting down was sweeping through the theater district. Performers were packing up their things and heading home; theater staff were stationed in lobbies to intercept ticket holders and explain to them that the show was canceled.As a return date was pushed further and further, performers and theater staff resigned themselves to finding work elsewhere.But on Friday, the anniversary of the day their beloved industry shut its doors, Broadway singers, dancers, actors and front-of-house staffers gathered in Times Square, just across from the TKTS discount ticket booth, to perform live for a small audience of industry insiders and passers-by.Chita Rivera spoke about the power of theater to heal society, at the pop-up show.Credit…Vincent Tullo for The New York TimesDancers at the show, on the anniversary of the theater shutdown in New York.Credit…Vincent Tullo for The New York TimesThe pop-up show was part concert, part rally. The Broadway legend Chita Rivera spoke about the power of theater to heal a beleaguered society, and then André De Shields, decked out in a glittering gold suit and a transparent face shield, sang the opening song from “Pippin” along with an array of Broadway stars, backup singers and dancers.“I’m just happy that we’re all trying to remind the world that we’re still here, and we will be back,” said Bre Jackson, a singer who belted out a solo in the “Pippin” number.One year ago, Jackson, 29, was returning to New York from a national tour of “The Book of Mormon,” and preparing herself for five auditions. Within 12 hours, she said, the auditions were all canceled, and suddenly she was thrust into a job market without much need for professional singers and actors. Jackson eventually found work as an office manager for a therapy practice, finding performing gigs every so often.Jackie Cox was in Times Square as Broadway singers, dancers, actors and front-of-house staffers gathered to perform for a small audience of industry insiders and passers-by.Credit…Vincent Tullo for The New York TimesA dancer at the show. Bre Jackson, a singer who belted out a solo in the “Pippin” number, said, “I’m just happy that we’re all trying to remind the world that we’re still here.”Credit…Vincent Tullo for The New York TimesHeath Saunders, singing at the show. The performance was funded by several organizations, including the nonprofits Broadway Cares/Equity Fights AIDS and NYCNext.Credit…Vincent Tullo for The New York TimesOne of the main purposes of these pop-up performances — of which there have been dozens across the city — is to provide paying gigs for people in the industry who have lost their entire incomes during the pandemic, said Blake Ross, one of the event’s producers. The performance was funded by a collection of organizations, including the nonprofits Broadway Cares/Equity Fights AIDS and NYCNext.Although they aren’t likely to perform inside theaters again until after Labor Day, the message of the show was that the end of the industry’s nightmare seemed to be getting closer. Last night, President Biden asked states to make all adults eligible to be vaccinated by May 1, a hopeful sign that shows might be able to start rehearsals over the summer.Lillias White, right, who, with Nikki M. James, Peppermint and Solea Pfeiffer, joined in “Home” from “The Wiz.”Credit…Vincent Tullo for The New York TimesJoel Grey, giving a speech in between numbers.Credit…Vincent Tullo for The New York TimesThe performance landed on one of the first warm springlike days of the year in New York City, adding a jolt of excitement. It felt like a reunion of sorts: After a long time working from home, some people shrieked when they saw each other, keeping their distance, but air-hugging or elbow-bumping. To make sure that crowds didn’t form in Father Duffy Square, the event planners made no public announcement of the performance, but passers-by gathered on the edges of the makeshift stage and stood on elevated surfaces to get better views.The actor Charl Brown, among the participants in the event, which was part rally.Credit…Vincent Tullo for The New York TimesCostumes from shows including “Wicked” and “Phantom of the Opera” lined the stage edges, glittering and gleaming on mannequins.Credit…Vincent Tullo for The New York TimesThere was no formal announcement of the pop-up show, and passers-by moved around to get better views, capturing it on cellphones.Credit…Vincent Tullo for The New York TimesPeppermint, center, taking a photo with Nikki M. James, left, and Lillias White.Credit…Vincent Tullo for The New York TimesThe cast started with a topical classic, George Benson’s “On Broadway,” with a group of high-energy sneaker-clad and masked backup dancers. (There had been barely any time to rehearse beforehand, so just before showtime, the dancers ran through their choreography just offstage on the concrete.) Next, the singers Lillias White, Nikki M. James, Peppermint and Solea Pfeiffer joined in “Home” from “The Wiz.” And a choir sang an original song written about the pandemic hiatus, “We Will Be Back,” by Allen René Louis. Costumes from shows like “Wicked” and “Phantom of the Opera” lined the stage edges, glittering and gleaming on mannequins.During the pandemic, two musicals, “Mean Girls” and “Frozen,” announced that they would not be returning to Broadway, as well as two plays that were in previews, Martin McDonagh’s “Hangmen” and a revival of Edward Albee’s “Who’s Afraid of Virginia Woolf?” On Friday, several shows promised that they would indeed be back, including “Mrs. Doubtfire,” which got through three performances before it was forced to close, and “Six,” which had been scheduled to open on March 12, 2020.Nikki M. James, in Times Square. She is among those who sang “Home” from “The Wiz.”Credit…Vincent Tullo for The New York TimesMembers of the media and other onlookers, capturing the midday show.Credit…Vincent Tullo for The New York TimesThat day, Judi Wilfore, the house manager for the Imperial Theater, remembers standing in the lobby before the scheduled evening performance of “Ain’t Too Proud” and breaking the news to ticketholders. Even though Broadway shut down on a Thursday, Wilfore came to work that weekend, too, in case any audience members showed up.Over the summer, Wilfore decided that she needed to find work elsewhere, so she took an online course at Health Education Services, to get certified as a Covid compliance officer. At Friday’s event in Times Square, it was her job to make sure people were following safety guidelines and to manage a team of front-of-house theater staffers who were hired to help run the event.Wilfore has been a compliance officer for gigs here and there — including the load-out of the “Beetlejuice” set from the Winter Garden Theater — but like many in the industry, she yearns for the eventual return to indoor theater, where she oversaw the bustling movements of staffers and audience members.“We love what we do,” she said, “and the fact that we haven’t been able to do it in a year is unfathomable.”AdvertisementContinue reading the main story More