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    Movie Trailers Have Gotten Worse. Why Aren’t Studios Having Fun With Them?

    Promos give away too much or too little or are misleading or don’t leave anything out. We could go on. But there are ways to fix them.I know the trailer for David Fincher’s 2010 drama, “The Social Network,” by heart.We hear the soft sounds of a children’s choir singing Radiohead’s “Creep” as a montage of mundane Facebook interactions flashes across the screen. When the voices hit the lyric “you’re so very special,” the camera zooms out of a pixelated image to reveal the face of Jesse Eisenberg as Mark Zuckerberg. It’s almost a minute in when footage from the actual movie starts to play and Zuckerberg chatters about wanting to get into Harvard final clubs. From there it’s a quick escalation of tension that reaches a peak when Andrew Garfield strides onscreen screaming, “Mark!” That’s when the tagline appears: “You don’t get to 500 million friends without making a few enemies.”Just thinking about it, I get chills. “The Social Network” is a great movie. The “Social Network” trailer is also a great movie. It just happens to be only 2 minutes and 30 seconds long.Movie trailers are, at their most basic level, marketing, of course. But they can also be so much more, little short films unto themselves, defined by excellent editing and the ability to create a feeling of thrilling anticipation. I love a great trailer, yet I can’t help but feel that there’s been a drought recently. And I’m not alone. My social media feeds are flooded with trailer-related complaints. (Currently one of the main targets is the trailer for “Speak No Evil,” which has been charged with showing the entire movie.)With studios scrambling to fill theaters, they seem to be struggling to figure out what kind of trailers will draw audiences. Instead of taking chances, they are making creatively inert spots. There are trailers that give away too much (“Trap”), trailers that are disappointingly generic (“A Quiet Place: Day One”) and trailers that feel tonally off (“Gladiator II”). Mostly, no one is having any fun with them anymore.Throughout Hollywood history, trailers have taken many forms. In the industry’s early days, the appeal to the audience was direct. The trailer for “Citizen Kane” spends about 30 seconds on a shot of a microphone descending while the director and star Orson Welles explains in voice-over that “what follows is supposed to advertise our first motion picture.” We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Josh Hartnett Is in His Dad Era

    Josh Hartnett has never made a movie that his children can see. “I would love to,” he said. “I just haven’t been offered anything like that, honestly.”He is especially reluctant for them to see “Trap” (in theaters), the M. Night Shyamalan film in which he stars as Cooper, a devoted father who is also a prolific serial killer nicknamed the Butcher. When Cooper takes his daughter to a pop concert — an event designed to ensnare the Butcher — those two identities intersect, with devastating consequences.Even as he searches for an escape, Cooper spends much of the movie performing the role of a great dad. Is Cooper good in the part? “He’s a little over the top,” Hartnett said. “He’s gilding the lily a little bit.”Hartnett aims for something subtler, more naturalistic. A star by the time he was 20, Hartnett has often held the movie business at arm’s length. An industry site once referred to him as “quite possibly Hollywood’s most reluctant ‘It’ boy.” He makes few mainstream films and lives with his wife, the actress Tamsin Egerton, and their four children in Hampshire, England, rather than Hollywood.At 46, Hartnett has a squinty-eyed handsomeness that is undiminished (and his biceps, enhanced for the role, are frankly ridiculous), but he moves through the world with more ease now. In a room at the Crosby Street Hotel, in the SoHo neighborhood of Manhattan, he accessorized his gray pants and gray shirt with an extravagant beaded necklace, a gift from his kids.Hartnett with Ariel Donoghue in “Trap.”Sabrina Lantos/Warner Bros.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘Trap’ Review: Josh Hartnett Plays a Father With a Secret

    Josh Hartnett stars as a father with a secret in this M. Night Shyamalan film set at a concert.“Dad, this is the literally the best day of my life,” the teenager Riley (Ariel Donoghue) beams to her doting father, Cooper (Josh Hartnett), in the opening minutes of M. Night Shyamalan’s “Trap.” That feeling won’t last — but for the first half of this mischievous thriller, we’re also having fun.Riley is ecstatic to have stadium floor seats for her favorite pop icon, Lady Raven (Saleka). The child’s attention is on the stage. Ours is on her father who is having visible difficulty concentrating on the show. He’s clocking the cameras, the exits, the unusual number of cops, the no-nonsense F.B.I. profiler (Hayley Mills) muttering into her walkie-talkie. The police are hunting a serial killer named the Butcher, but all they’ve got to go on is that he’s a middle-aged man in this majority girl crowd. Underneath the thumping bass and the squeals, Shyamalan wordlessly clues us in that the unassuming Cooper is also a slayer desperate to escape.Instead of telegraphing evil, Hartnett cranks up that gee-willikers likability that once trapped him as one of Hollywood’s factory-stamped generic leading men. At his most devilish, he’s all apple cheeks, grinning so amiably that a merch salesman (Jonathan Langdon) reveals that the Butcher has his own obsessives. When no one’s watching, Cooper’s eyes narrow at whatever is on his mind. Should he pull the fire alarm? Slip through the hydraulic lift in the floor? Can his daughter tell he’s acting weird?It takes cleverness and control to pull off this unspoken tension. Shyamalan boasts the former and feigns the latter for a while before his hotdogging impulses take over. He’s like a guy who karaokes Hitchcock and then starts ad-libbing his own tune. We’re never onboard with the premise that a 20,000-plus crowd is the perfect place to arrest an unknown man. But we’re willing to play along until it starts to feel like Shyamalan so enjoys being inside Cooper’s head that he doesn’t want to leave. One fairly satisfying ending launches into encore after encore, with Shyamalan holding court past the time the audience is antsy to wrap up.The plot is at its best when it’s simply a dad, a daughter and the puzzle he must solve to stay in her life. Hartnett and Donoghue have an affectionate, believable chemistry that’s boosted by the young actor’s natural charm — she doesn’t hit a phony note. To root for Riley’s happiness means rooting for Cooper’s, so every so often, particularly after we’ve cheered his latest brazen bit of genius, we’re reminded there’s a victim (Mark Bacolcol) handcuffed in his murder house. Worse, whenever Cooper needs a diversion, he’s willing to send a stranger’s daughter to the E.R.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    With ‘The Watchers’ and ‘Trap,’ the Shyamalan Family Scares Together

    Saleka and Ishana Night Shyamalan are collaborating with their father, M. Night Shyamalan, on the thrillers “The Watchers” and “Trap.” The release dates are a happy coincidence.The Shyamalan family is very close. How close? During a video interview with the sisters Saleka, 27, and Ishana Night Shyamalan, 24, their dad, the “Sixth Sense” director M. Night Shyamalan, called Ishana on the phone. The sound interrupted Ishana speaking about the differences between her and her father’s filmmaking process.“I’m like, you know we’re on this call right now,” she said with a laugh, ignoring the ring.Given this familial bond, it makes sense that the Shyamalan siblings are both on the cusp of major career moments this summer made in collaboration with their father. Ishana’s feature directing debut “The Watchers,” with Night as one of the producers, releases June 7, while Saleka, a musician, portrays a pop star in and wrote original songs for Night’s latest, “Trap,” due Aug. 9. The fact that both projects are emerging around the same time is coincidental, Ishana and Saleka said, but they are happy to share in the celebration.“I feel like in some ways we’ve always done that, since we were growing up, experience things together,” Saleka said. “So it feels right even though it was unplanned.”Dakota Fanning, who stars in “The Watchers,” with Ishana on set.Jonathan Hession/Warner Bros.In an era where discourse over nepotism in Hollywood runs hot, the Shyamalans wear their name proudly. (Their mom, Bhavna Shyamalan, is the owner of a fitness studio and the vice president of the M. Night Shyamalan Foundation.) Fans noticed that there was a poster for “The Watchers” in the “Trap” trailer. The sisters did acknowledge the advantages that come with their lineage, but they have tried to make up for that with discipline. “It’s really about meeting that privilege and honoring that with as hard a work ethic as we can, by being as kind people as we can and holding ourselves to the highest standard possible,” Ishana said.But no matter what they chose as professions, Saleka said, their dad was probably going to be nearby. “He’s just a super involved parent,” she said.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More