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    The Trouble With Reboot TV

    The reboot that changes nothing will be uncanny and lifeless; the one that thinks itself more clever than its predecessor will turn out cynical and sour. In life, you rarely get a second chance to do something right — so goes the shopworn cliché. Contemporary Hollywood is a different matter. If a property was even glancingly popular in the 1980s or ’90s, it seems, it’s either in the process of being resuscitated or has been already. “Reboot” is one of those coinages that burrows into the lexicon without ever being fully explained (at least to me), but it has clearly supplanted “remake,” migrating over from the language of computing such that you now imagine the entertainment industry pulling every last item from its junk drawer and plugging it in to see if it still works. So startlingly large is the number of rebooted series that the phenomenon has even inspired an original show: Hulu’s very funny “Reboot,” about a fictional garbage ’80s sitcom being brought back to life.Hollywood’s dependence on old intellectual property has been a source of hand-wringing for at least the past two decades, but a majority of those complaints have centered on the film world and its parade of blockbusters. It’s on television and streaming services, though, that all this grasping at the familiar has really reached an apotheosis, with three recent shows yielding some of the strangest gambits yet. One of them is distinguished by the threadbare rationale for its existence. Gen Xers like me sacrificed untold I.Q. points on the shoals of ’80s television, but even I look at the new incarnation of “Night Court” — among the less-remembered of NBC’s classic Thursday sitcoms, about a Manhattan judge who was also an accomplished magician — and marvel at its pointlessness. The original, which ran between 1984 and 1992, felt like a supersize sketch show and depicted weirdos and reprobates dragged before the court after hours, a parade of old-timey jokes about winos, flashers and sex workers. Later I would have occasion to learn firsthand that there is no such magical judge to slap you on the wrist and send you on your way when you get arrested at night.The labored premise of NBC’s hit new version puts us right back where we started: The now-deceased Judge Harry Stone (played by the great Harry Anderson in the original) has been replaced on the bench by his daughter. The show strikes a sort of nonaggression pact with the audience: It won’t be funny, but neither will it challenge or rearrange any of the psychological furniture of the original. Its selling point is stasis. When Dan Fielding — John Larroquette, returning from the original — finds himself “surprised” by fake snakes exploding from a box, an old Harry Stone gag, even he seems vaguely disappointed. Whom exactly is this show for? What is the point of making it about Stone’s daughter, rather than any judge in any night court? How do you generate nostalgia for something that wasn’t especially missed? This is the reboot at its most indecipherable, a miasma of reflexive nostalgia and boardroom guesswork. HBO Max’s new “Velma” operates on the opposite logic: It interrogates and deconstructs its source material so aggressively that it often turns abrasive. The program is an animated spinoff from the “Scooby-Doo” franchise — first produced for television in 1969 and then in various forms since, with a talking Great Dane and a group of young detectives traveling around in a van solving mysteries (Arthur Conan Doyle meets “The Electric Kool-Aid Acid Test”) and unmasking ornery criminals who curse about how they “would have gotten away with it, too, if it weren’t for you meddling kids” (a Watergate-era mantra). This isn’t an especially offensive premise, which makes it difficult to understand the level of contempt “Velma” seems to have for it.One simple explanation may be that “Velma” sits in a lineage of dorm-room pop-culture deconstruction that became popular, during the 1990s, among a generation seized by the misapprehension that it was the first to discover irony. (This was my generation; in my early 20s, I briefly thought I was a genius for recognizing subtext in the cartoon “He-Man” that was actually just text.) The core of this aesthetic position is condescension — a belief that you, the astute modern viewer, are equipped with a sophisticated grasp of the medium, and the world, that eluded the credulous rubes who came before you. Programs that pander to this fantasy often skew mean, and “Velma” is meaner than most. There are some funny jokes, and Mindy Kaling voices the lead role with dyspeptic panache, but the series on the whole oozes molten hostility: It is viciously satirical, festooned with disturbing imagery, full of slapdash violence and kneejerk nihilism. Within its first two episodes, the original characters Fred and Daphne appear as a possibly psychopathic man-child and a glamorous drug dealer. Scooby-Doo makes no appearance at all. There are needling remarks about television’s checkered history of minority representation, and the showrunners seem to treat their reconception of Velma — making the character South Asian and moving her to the center of the story — as an act of bold subversion, but it’s not clear “Scooby-Doo” is a cultural monument of such gravity as to make those choices particularly brave. “Velma” mostly just wants to bite the hand that feeds it.Netflix’s reboot of “That ’70s Show” makes some rational sense, at least. The original sitcom chronicled the escapades of a group of cheerfully stoned and horny Wisconsin teenagers across the Carter administration. Its reincarnation, “That ’90s Show,” follows a parallel cabal of stoned and horny Clinton-era teenagers, who through some tortured story machinations end up pursuing their indolence in the very same Wisconsin basement, under the watch of the very same authority figures. All this is tactically coherent: It revives a cozy period piece while also capitalizing on the current youth vogue for all things ’90s.Unfortunately, the subtle warping of the space-time continuum is by orders of magnitude the most interesting thing about the show. Like so many family reunions, the overarching vibe is one of obligation. The pilot features a large swath of the original cast, but no one radiates much happiness at being back. Saddest of all is the return of Kurtwood Smith and Debra Jo Rupp as the roost-​ruling adults. Unlike the younger actors reprising their roles, these two never get to leave; their characters are now tasked with spending their golden years still wisecracking at a bunch of teenagers.The logic of the television industry suggests that so many reboots exist for the simple reason that they stand a high chance of being popular, using a familiar idea to cut through a glut of programming. Distant number-crunching concludes that some substantial segment of NBC’s prime-time viewers, a demographic whose median age is around 60, may sooner revisit “Night Court” than sample something more novel; excellent Nielsen ratings bear that out. Judging by Netflix’s rush to reboot everything from “Full House” to “Lost in Space,” streaming services’ internal data must say similar things.These shows face a clear creative bind. The reboot that changes nothing will be uncanny and lifeless; the one that thinks itself more clever than its predecessor will turn out cynical and sour. Either way, the market will keep serving them to us. So often, on TV as in apps, research and algorithms seem to manifest our lowest impulses as an audience, even the ones we would rather not have — say, a weakness for stupefying predictability, a smug feeling of superiority or a comforting retreat into fuzzy-blanket familiarity. They know what makes us click, even when the answer isn’t pretty.Source photographs: Patrick Wymore/Netflix; Robert Sebree/20th Century Fox Film Corp., via Everett Collection. More

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    Do You Have a Civic Duty to Watch the Video of Memphis Police Beating Tyre Nichols?

    The video of Memphis police beating Tyre Nichols challenges public complacency — and complicity. What are our duties as citizens and as human beings?Do you have a civic duty to watch, or a moral obligation not to?Some version of that question has confronted us since the body- and pole-camera footage of Memphis police officers beating Tyre Nichols was released on Friday evening. The argument isn’t necessarily about whether the Police Department should have posted the roughly hourlong, four-part, lightly redacted video online for everyone to see.The legal and political reasons for doing so, at the urging of Mr. Nichols’s family, seem obvious and cogent. Too often, the worst abuses of power are allowed to fester in secrecy, shrouded in lies, bureaucratic language and partial information. Raw video offers clarity, transparency and perhaps accountability — a chance for citizens to understand the unvarnished truth about what happened on the night of Jan. 7.That is the hope, in any case: that concerned Americans will become witnesses after the fact, our senses shocked and our consciences awakened by the sight of uniformed officers repeatedly kicking and punching Mr. Nichols, who would die from his injuries three days later. “I expect you to feel what the Nichols family feels,” Cerelyn Davis, the Memphis police chief, said in anticipation of the video’s impact. Her appeal to common humanity expressed faith in the power of even the most horrific images to foster empathy and community — and faith in the human capacity to experience outrage and compassion when shown such images.That faith provides a strong argument for the importance of looking. To turn away in circumstances like this would not merely be to succumb to a loss of nerve, but to risk a loss of heart. In insisting that the world see what had been done to her son, RowVaughn Wells, Mr. Nichols’s mother, recalled Mamie Till-Mobley, who in 1955 placed the disfigured body of her murdered son, Emmett, in an open coffin so that the viciousness of the racists who killed him could not be denied.A delicate ethical line separates witness — an active, morally engaged state of attention — from the more passive, less demanding condition of spectatorship. The spectacle of violence has a way of turning even sensitive souls into gawkers and voyeurs. Violence, very much including the actions of the police, is a fixture of popular culture, and has been since long before the invention of video. For much of human history, public executions have been a form of entertainment. The history of lynching in the United States is in part a history of public spectacle, in which the mutilation and murder of Black men brought out white crowds to stare, cheer and take photographs.I’m not saying that looking at the video of Mr. Nichols’s beating is equivalent to joining in one of those crowds, but rather that Black suffering in America has often been either relegated to invisibility or subjected to exploitation and commodification. That is the dilemma that Ms. Wells and others in her position have faced, even as she challenges the public to acknowledge her son’s full humanity.We don’t automatically recoil from violence. We can just as easily respond with indifference, morbid fascination — or worse. Images are powerful, but not powerful enough to compensate for a society’s failures of decency or judgment, or to overcome its commitment to denying truths that should be self-evident. Mr. Nichols’s case can’t help but recall the police beating of Rodney King in Los Angeles in 1991, captured on video by a neighbor. The officers in that case were acquitted, and unrest swept the city.On Friday, not long before the Memphis videos were posted, a police body-cam clip was released showing part of the Oct. 28 assault on former Speaker Nancy Pelosi’s husband, Paul, at his home in San Francisco. That attack, carried out by an apparent right-wing extremist, had been the subject of grotesque jokes and lurid, baseless speculations from some of his wife’s political enemies. While the video seems to refute all such claims, it is unlikely to stem the tide of conspiracism and fantasy in some right-wing precincts. The assault on the U.S. Capitol on Jan. 6, 2021, also involved extremists hunting for Ms. Pelosi, and in spite of abundant documentation has been treated by partisans as a tangle of mystery, indeterminacy and through-the-looking-glass distortion.A clip from the attack on Paul Pelosi at his home in San Francisco.San Francisco Police Department, via Associated PressVideo may not lie, but people do. The fact that even the plainest images are open to interpretation, manipulation and mischaracterization places an ethical burden on the viewer. The cost of looking is thinking about what we see. Video is a tool, not a shortcut or a solution. Three decades after the Rodney King beating, Derek Chauvin was convicted of murdering George Floyd, and a bystander’s video of his killing galvanized a global protest movement. What we do with the images is what matters.What do we do with these images that come from official sources, and that exist partly because of the impulse to keep a closer eye on law enforcement? In the Memphis videos what is perhaps most heartbreaking, and most chilling, is the casual indifference of the officers to Mr. Nichols’s anguish — and to the cameras that recorded it.In the pole-camera video, which is the longest of the four segments and has no sound, you see him crumpled against the side of a patrol car and collapsing onto the ground as his assailants and an ever-increasing number of their colleagues mill around, mostly ignoring him. Someone lights a cigarette. Someone fiddles with a clipboard. Because of the silence of the soundtrack and the immobility of the camera, time seems to slow down, and action mutates into abstraction. A human catastrophe is playing out under a ruthlessly impersonal eye looking down from above.The body-cam footage puts viewers in the position of the police officers.Memphis Police Department, via Agence France-Presse — Getty ImagesThe body-cam adds sound and movement. You feel the frenzy of the chase and the impact of bodies as Mr. Nichols is taken down. Then you hear his anguished, pleading, desperate cries. You also hear the officers complaining that he made them run after him and made them pepper-spray one another, insisting that he must be “on something” and embroidering a story — which they may well believe — about how he took a swing at one and grabbed for another’s gun.After a while, the drama of the traffic stop, the chase and the beating fades into the routine tedium of the job. The semi-intelligible voices on the radio, the blend of jargon and profanity in the officers’ conversation, their mixture of weariness and bravado — all of this is familiar. We’ve seen this before, not only in real life but also, perhaps most of all, in movies and on television. And of course in first-person games, which the body-cam footage uncannily and unnervingly replicates. We see the violence from the point of view of a perpetrator. We aren’t bearing witness so much as experiencing our own complicity, and taking account of that is perhaps where the work of watching these videos should begin. More

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    Movie Trailers Keep Tweaking Well-Known Songs. The Tactic Is Working.

    Composers are increasingly in demand for trailerization — reworking existing tracks by artists including Kate Bush, Nirvana and Kendrick Lamar to maximize their impact in film and TV previews.David James Rosen’s work has been streamed on YouTube hundreds of millions of times. He’s played a crucial role in some of pop culture’s biggest recent moments. But few people outside of the space where the entertainment and marketing industries overlap know his name.As a composer, Rosen is at the forefront of the trailerization movement: He’s in demand for his ability to rework existing songs to maximize their impact in trailers for films and TV shows.He married vocals and motifs from Kate Bush’s “Running Up That Hill” to a thunderous version of the “Stranger Things” theme in the lead-up to the second volume of the show’s fourth season. He intertwined the Nigerian singer Tems’s cover of “No Woman No Cry” with Kendrick Lamar’s “Alright” in the teaser for “Black Panther: Wakanda Forever,” symbolizing the meeting of the franchise’s future and its legacy. He put a sinister singe on Taylor Swift’s “It’s Nice to Have a Friend” for the diabolical doll thriller “M3GAN.” He added cosmic drama to Elton John’s classic rock staple “Goodbye Yellow Brick Road” for the upcoming “Ant-Man and the Wasp: Quantumania.”As potential viewers are inundated with an ever-growing number of options, studios have limited chances to build anticipation for their projects. At the same time, technological advances have made it easier than ever for products to stand out. “People want their film to have its own identity,” Rosen said in an interview at a Los Angeles coffee shop. “The genie’s out of the bottle as far as the limitless ability to customize something for your film. Clients, studios, agencies, whatever, they all know that and like to take advantage of it.”Rosen spent his 20s playing guitar in the New Jersey band the Parlor Mob. After moving to L.A. in 2014, he got a job as the in-house composer at a trailer house — the specialized production companies behind these promos. Three years later, he co-founded Totem, a music library that creates custom tracks for trailers. Much of Rosen’s output is original compositions, but the ones that get the most attention are his overhauls.“Almost never does a song just drop into a trailer and work,” he said. “Maybe it needs to feel more epic or more emotional, or maybe it needs to feel subtler with things pulled away.”“I view it as a new life for a lot of these artists’ songs,” Rosen said of his custom work for trailers.Michael Tyrone Delaney for The New York TimesTrailerization is a relatively new term and the distinctions within it are malleable. There are reimaginations, which are usually instrumental covers by composers. There are overlays, where elements are added to a song in varying degrees. Then there are remixes, where the source material is distinctly altered, often to shift the context.Some distinguish between remixes and overlays by what the composer has to play with. If there’s a full set of stems — the separated digital parts that comprise a song — it’s a remix. If stems aren’t available, it’s an overlay.Occasionally composers will be asked to create “invisible overlays,” where they make adjustments that are imperceptible to most listeners but nudge a song toward a more wide-screen sound.The trailerization process is now so common that even when a trailer uses the film’s original score, it too will be adjusted. “Trailers are a mini version of the movie,” said Cato, the one-named composer whose credits include performing a system update on Vangelis for the “Blade Runner 2049” trailer and giving Guns N’ Roses an anguished-turned-pulverizing remix for Jason Momoa’s Netflix revenge film “Sweet Girl.”“You have to suck people into the theater and tell a story in two-and-a-half minutes,” Cato added. “That is so intense and builds so quickly that most music written for the actual movie will be way too long and drawn out.”IN THE PAST, trailers often relied on the scores of previously released films, but that practice has basically become verboten. Starting in the late 1970s, the composer John Beal pioneered original scores for trailers, but that required a recording studio full of musicians, making it a costly, resource-heavy endeavor. Today, with developments in software, it’s easier than ever to simulate those sounds.“I could sit at my computer at home and you wouldn’t know that there wasn’t a 100-piece orchestra there,” Rosen said. “You couldn’t do that 10 years ago.”Many point to the trailer for “The Social Network,” from 2010 — which featured a Belgian women’s choir singing Radiohead’s “Creep” — as the origin of what became the trailerization trend. Its success incited a deluge of trailers using slow and sad covers of well-known songs, usually featuring female vocalists. Recent examples include Liza Anne’s version of “Dreams” by the Cranberries for “Aftersun” and Bellsaint’s interpretation of R.E.M.’s “Losing My Religion” for the second season of the “Chucky” TV series.Sanaz Lavaedian, the senior vice president of music for the trailer house Mocean, said that when she entered the industry in 2011, there was still a lot of resistance from artists who didn’t want their music used for commercial purposes. Covers provided a workaround. Now, as more musicians are struggling to make a living, they’re often more open to trailers not just using their music but modifying it.“There were so many bands that didn’t think licensing was cool, so they never let us do it,” Lavaedian said. “Now they’re like, ‘Oh, we’re going to make half a million dollars on this? Nevermind.’”Many high profile trailerizations are applied to songs that are decades old: Remixes and overlays allow the trailers to tap into the nostalgia evoked by the original. “If we were able to remix an Elton John song or a Beatles song, these are iconic artists,” Lavaedian said. “The second you hear their voice, you know who it is, and there’s a lot of weight in that. More weight than if it were a cover.”The composer Bryce Miller’s big breakthrough came in 2019 with the “Godzilla: King of the Monsters” trailer, which featured his custom orchestral rendition of “Somewhere Over the Rainbow” atop images of kaiju carnage. His subsequent credits include a modernization of Blondie’s “Heart of Glass” for “House of Gucci,” an orchestral blend of the Rolling Stones’ “Paint It Black” and the “Addams Family Theme” for “Wednesday” and a haunting overlay for Nirvana’s “Something in the Way” in “The Batman” trailer.“As soon as I can get rid of dated-sounding guitars and drums, I can build a more contemporary production that is pulling from more pop music sounds,” Miller said. “Older recordings sonically are a little thin and lack the heft that so many contemporary songs have.”Unique remixes began appearing in trailers going back to the mid-2010s, but it wasn’t until the one for Jordan Peele’s 2019 film “Us” that studios and audiences began to really take notice. In the fresh interpretation, with its piercing strings and moody atmospherics, a celebratory weed rap by the Oakland duo Luniz became deeply unsettling.“Every once in a while we get one of those game-changer trailers,” Lavaedian said. The “Us” trailer “is taking a song and deconstructing it down to its bones and then constructing it again to do what that film needed it to do. It was kind of groundbreaking.”MARK WOOLLEN, THE founder of the trailer house Mark Woollen & Associates, specializes in award-season films and was responsible for that transformative “Social Network” trailer. New York magazine once called him “the uncontested auteur of the trailer era.”In a phone interview, Woollen noted that in contemporary trailers, omniscient narration has largely disappeared (that means no more hackneyed “In a world …” setups) and there’s less dialogue from the film. Trailers “can be more impressionistic and elliptical in their storytelling,” he said. “It’s more about creating a feeling in a lot of the work.”As a result, the trailer’s soundtrack has become increasingly crucial. “Music is sometimes 80 to 90 percent of the process to us,” Woollen said. “It’s trying to cast that right piece of music that’s going to inspire and dictate rhythm and set tone and inform character and story, and hopefully make an impression.”For Amazon’s recent love triangle “My Policeman,” Woollen used Cat Power’s “Sea of Love,” which has become a romantic favorite among aging millennials. Though Cat Power’s original interpretation was stripped down to just the singer Chan Marshall’s voice and strums on an autoharp, Woollen had a composer overlay swelling strings as the drama became more fraught.Rosen with two of his semi-modular analog synths. “Almost never does a song just drop into a trailer and work,” he said.Michael Tyrone Delaney for The New York TimesBeyond providing the vibes, a song is often selected for a trailer because the lyrics convey the film’s narrative themes. Woollen didn’t just select “Sea of Love” because it is mysterious and seductive. He was equally guided by the refrain “I want to tell you how much I love you” and the ambiguousness of who that “you” might be.In Marvel’s “The Ant-Man and the Wasp: Quantumania” trailer, as the heroes realize the size of the predicament they’ve gotten themselves into, the sound design emphasizes Elton John singing, “I should have stayed on the farm/I should have listened to my old man.”Deciding which song a trailer uses and how it’s employed can involve studio marketing executives, the filmmakers, the team at the trailer house and the composer. A trailer’s creation can take years and is often covered by restrictive nondisclosure agreements, preventing the people behind it from discussing the details of making it, even after it has been released.Because the material is so protected, the musicians rarely see the images that will be included in the trailer. Instead they have to rely on a music supervisor or creative director at a trailer house to guide them through inception and multiple rounds of revisions. “We’re literally dealing with billions of dollars in unreleased assets,” Lavaedian said of the footage from the films. “There’s no way we can send that to a composer.”UNLESS YOU KNOW where to look on the internet, the pieces made by trailer composers are largely uncredited, and sometimes contractually so. Trailerizations are created “to live exclusively in the trailer,” Rosen said. “They serve as a piece of marketing.”But that may be changing.When the agency Trailer Park approached Miller about doing a trailerization for the first volume of the fourth season of “Stranger Things,” he was told the general plot and tone of the episodes. He’d long wanted to do something with Journey’s “Separate Ways (Worlds Apart)” and it turned out the song was on the agency’s shortlist as well.After spending months on his ominous remix, it made it to the final stages of the approval process where the original musicians had to sign off. Steve Perry, the song’s singer, loved it and came to Miller’s studio to help construct an extended remix. Then he got Netflix to release both versions on the official soundtrack, with Miller’s name attached.Miller called Perry inspiring and a joy to work with. “He’s also like a runaway train. As soon as we finished ‘Stranger Things,’ he’s like, ‘What are we doing next?’” The pair collaborated again on a trailerization of Journey’s “Any Way You Want It” for the Hulu series “Welcome to Chippendales.”Where will trailerization at large head next? Recently, there’s been an interest in 1990s alternative rock hits, with remixes of Spacehog and the Toadies appearing in trailers for “Guardian of the Galaxy Volume 3” and “The Midnight Club.” In the promo for “Babylon,” the team of composers known as Superhuman created a Jazz Age-influenced interpretation of David Bowie’s “Fame” that’s almost as nutty as the film itself.With decades of material to work with, Rosen hopes the trend continues. “There’s more opportunity for creativity from me and other people,” he said. “I view it as a new life for a lot of these artists’ songs.” More

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    Highbrow Films Aimed at Winning Oscars Are Losing Audiences

    The kind of critically praised dramas that often dominate the awards season are falling flat at the box office, failing to justify the money it takes to make them.A year ago, Hollywood watched in despair as Oscar-oriented films like “Licorice Pizza” and “Nightmare Alley” flatlined at the box office. The day seemed to have finally arrived when prestige films were no longer viable in theaters and streaming had forever altered cinema.But studios held out hope, deciding that November 2022 would give a more accurate reading of the marketplace. By then, the coronavirus would not be such a complicating factor. This fall would be a “last stand,” as some put it, a chance to show that more than superheroes and sequels could succeed.It has been carnage.One after another, films for grown-ups have failed to find an audience big enough to justify their cost. “Armageddon Time” cost roughly $30 million to make and market and collected $1.9 million at the North American box office. “Tár” cost at least $35 million, including marketing; ticket sales total $5.3 million. Universal spent around $55 million to make and market “She Said,” which also took in $5.3 million. “Devotion” cost well over $100 million and has generated $14 million in ticket sales.Even a charmer from the box office king, Steven Spielberg, has gotten off to a humdrum start. “The Fabelmans,” based on Mr. Spielberg’s adolescence, has collected $5.7 million in four weeks of limited play. Its budget was $40 million, not including marketing.What is going on?The problem is not quality: Reviews have been exceptional. Rather, “people have grown comfortable watching these movies at home,” said David A. Gross, a film consultant who publishes a newsletter on box office numbers.“The Fabelmans,” directed by Steven Spielberg, has gotten off to a slow start at the box office.Merie Weismiller Wallace/Universal Pictures and Amblin EntertainmentEver since Oscar-oriented films began showing up on streaming services in the late 2010s, Hollywood has worried that such movies would someday vanish from multiplexes. The diminishing importance of big screens was accentuated in March, when, for the first time, a streaming film, “CODA” from Apple TV+, won the Academy Award for best picture. ‘Tár’: A Timely Backstage DramaCate Blanchett plays a world-famous conductor who is embroiled in a #MeToo drama in the latest film by the director Todd Field.Review: “We don’t care about Lydia Tár because she’s an artist; we care about her because she’s art,” our critic writes about the film’s protagonist.An Elusive Subject: Blanchett has stayed one step ahead of audiences by constantly staying in motion. In “Tár,” she is as inscrutable as ever.Back Into the Limelight: The film marks Field’s return to directing, 16 years after “In the Bedroom” and “Little Children” made waves.The Song of the Fall?: A 120-year-old symphony by the composer Gustav Mahler is finding new life with unlikely listeners after a star turn in the film.This is about more than money: Hollywood sees the shift as an affront to its identity. Film power players have long clung to the fantasy that the cultural world revolves around them, as if it were 1940. But that delusion is hard to sustain when their lone measuring stick — bodies in seats — reveals that the masses can’t be bothered to come watch the films that they prize most. Hollywood equates this with cultural irrelevancy.Sure, a core crowd of cinephiles is still turning out. “Till,” focused on Mamie Till-Mobley, whose son, Emmett Till, was murdered in Mississippi in 1955, has collected $8.9 million in the United States and Canada. That’s not nothing for an emotionally challenging film. “The Banshees of Inisherin,” a dark comedy with heavily accented dialogue, has also brought in $8 million, with overseas ticket buyers contributing an additional $20 million.“While it is clear the theatrical specialty market hasn’t fully rebounded, we’ve seen ‘The Banshees of Inisherin’ continue to perform strongly and drive conversation among moviegoers,” Searchlight Pictures said in a statement. “We firmly believe there’s a place in theaters for films that can offer audiences a broad range of cinematic experiences.”Still, crossover attention is almost always the goal, as underlined by how much film companies are spending on some of these productions. “Till,” for instance, cost at least $33 million to make and market.And remember: Theaters keep roughly half of any ticket revenue.The hope is for results more in line with “The Woman King.” Starring Viola Davis as the leader of an all-female group of African warriors, “The Woman King” collected nearly $70 million at domestic theaters ($92 million worldwide). It cost $50 million to produce and tens of millions more to market.“The Woman King,” starring Viola Davis, is one of the few Oscar-oriented films this year that has struck a box office chord, bringing in about $70 million.Ilze Kitshoff/Sony PicturesOscar-oriented dramas rarely become blockbusters. Even so, these movies used to do quite well at the box office. The World War I film “1917” generated $159 million in North America in 2019 and $385 million worldwide. In 2010, “Black Swan,” starring Natalie Portman as a demented ballerina, collected $107 million ($329 million worldwide).Most studios either declined to comment for this article or provided anodyne statements about being proud of the prestige dramas they have recently released, regardless of ticket sales.The unwillingness to engage publicly on the matter may reflect the annual awards race. Having a contender labeled a box office misfire is not great for vote gathering. (Oscar nominations will be announced on Jan. 24.) Or it may be because, behind the scenes, studios still seem to be grasping for answers.Ask 10 different specialty film executives to explain the box office and you will get 10 different answers. There have been too many dramas in theaters lately, resulting in cannibalization; there have been too few, leaving audiences to look for options on streaming services. Everyone has been busy watching the World Cup on television. No, it’s television dramas like “The Crown” that have undercut these films.Some are still blaming the coronavirus. But that doesn’t hold water. While initially reluctant to return to theaters, older audiences, for the most part, have come to see theaters as a virus-safe activity, according to box office analysts, citing surveys. Nearly 60 percent of “Woman King” ticket buyers were over the age of 35, according to Sony Pictures Entertainment.Hollywood considers anyone over 35 to be “old,” and this is who typically comes to see dramas.Maybe it is more nuanced? Older audiences are back, one longtime studio executive suggested, but sophisticated older audiences are not — in part because some of their favorite art house theaters have closed and they don’t want to mix with the multiplex masses. (He was serious. “Too many people, too likely to encounter a sticky floor.”)Grim dramas have struggled, but sparkly ones have succeeded. “Elvis,” starring Austin Butler, took in $151 million in North America.Warner Bros.Others see a problem with the content. Most of the movies that are struggling at the box office are downbeat, coming at a time when audiences want escape. Consider the successful spring release of the rollicking “Everything, Everywhere All at Once,” which collected $70 million in North America. Baz Luhrmann’s bedazzled “Elvis” delivered $151 million in domestic ticket sales. .“People like to call it ‘escape,’ but that’s not actually what it is,” Jeanine Basinger, the film scholar, said. “It’s entertainment. It can be a serious topic, by the way. But when films are too introspective, as many of these Oscar ones now are, the audience gets forgotten about.“Give us a laugh or two in there! When I think about going out to see misery and degradation and racism and all the other things that are wrong with our lives, I’m too depressed to put on my coat,” continued Ms. Basinger, whose latest book, “Hollywood: The Oral History,” co-written with Sam Wasson, arrived last month.Some studio executives insist that box office totals are an outdated way of assessing whether a film will generate a financial return. Focus Features, for instance, has evolved its business model in the last two years. The company’s films, which include “Tár” and “Armageddon Time,” are now made available for video-on-demand rental — for a premium price — after as little as three weeks in theaters. (Before, theaters got an exclusive window of about 90 days.) The money generated by premium in-home rentals is substantial, Focus has said, although it has declined to provide financial information to support that assertion.Some films, like “Armageddon Time,” now become available for digital rental after they spend just three weeks in theaters.Anne Joyce/Focus FeaturesThe worry in Hollywood is that such efforts will still fall short — that the conglomerates that own specialty film studios will decide there is not enough return on prestige films in theaters to continue releasing them that way. Disney owns Searchlight. Comcast owns Focus. Amazon owns United Artists. The chief executives of these companies like being invited to the Oscars. But they like profit even more.“The good news is we’ve now got a very large streaming business that we can go ahead and redirect that content toward those channels,” Bob Chapek, Disney’s former chief executive, said at a public event on Nov. 8, referring to prestige films. (Robert A. Iger, who has since returned to run Disney, may feel differently.)Others continue to advocate patience. Mr. Gross pointed out that “The Fabelmans” will roll into more theaters over the next month, hoping to capitalize on awards buzz — it is a front-runner for the 2023 best picture Oscar — and the end-of-year holidays. Damien Chazelle’s “Babylon,” a drug-and-sex induced fever dream about early Hollywood, is scheduled for wide release on Dec. 23.“I think movies are going to come back,” Mr. Spielberg recently told The New York Times. “I really do.”Steven Spielberg, on the set of his production “The Fabelmans.” Merie Weismiller Wallace/Universal Pictures and Amblin Entertainment More

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    ‘Gangnam Style’ Brought K-Pop to the World, but Haunted Its Creator

    In 2012, the song took over the internet, and it helped pave the way for the global success of Korean pop. But Psy, the artist behind it, spent years trying and failing to replicate the phenomenon.SEOUL — He may not look it, in a spiffy double-breasted suit and a coiffure secured with enough hair gel to reflect the ceiling lights, but the 45-year-old music executive confides a secret as he rubs his temples: He’s hung over.But he doesn’t mind nursing this headache, at well past 2 p.m. on a Thursday in Seoul. Some of his best songwriting ideas come to him, he said, in the malaise that follows a night of hard drinking.The man doing the creative suffering is Psy, the onetime global internet sensation whose 2012 viral music video and earworm of a song, “Gangnam Style,” became the first-ever YouTube offering to surpass one billion views and had the world galloping along with him.The outlandish but irresistibly catchy song and accompanying video — which has Psy doing the tune’s signature horseback dance move in and around Gangnam, an upscale Seoul neighborhood — achieved the breakthrough, worldwide success that had mostly eluded Korean pop acts, or K-pop, before then.The video, which now has some 4.6 billion views, was so culturally pervasive in 2012 that Barack Obama was asked about it on Election Day. NASA astronauts recorded a parody, and a North Korean state propaganda site evoked the dance move to mock a South Korean politician. But for several years in the aftermath of all his viral fame, Psy said, the song’s success haunted him. Even as he was thrust overnight into a Hollywood existence, getting chased around New York City by paparazzi, signing with Justin Bieber’s manager and releasing a single with Snoop Dogg, internally he felt the pressure mounting for another hit.Psy performing “Gangnam Style” live on NBC’s “Today” show in New York, in 2012. At the time, the video for the song had more than 200 million YouTube views; it now has more than 4.6 billion.Jason Decrow/Invision, via Associated Press“Let’s make just one more,” he says he kept telling himself.He moved to Los Angeles in an effort to get a global career going in earnest, an ocean away from his native South Korea, where he was both a fixture of the music charts and a source of comic relief on silly television variety shows. But none of the attempts came close to replicating the formula that made “Gangnam Style” a global success.Psy wasn’t alone in trying to figure out how to reproduce the phenomenon. In South Korea, not only the music industry but government officials and economists, too, were studying just what it was about the tune, the lyrics, the video, the dancing or the man that had vaulted the song to such singular levels of ubiquity.And in the decade since the song and video first put South Korea’s pop music on the map for many around the world, K-pop has become a cultural juggernaut, expanding out from markets in East and Southeast Asia to permeate all corners of the world.Artists like BTS and Blackpink command devoted fans numbering in the tens of millions, and the bands wield an economic impact that rivals a small nation’s G.D.P. The fervor has spilled over beyond music into politics, education and even Broadway.Some say Psy deserves much of the credit.“Psy single-handedly placed K-pop on a different level,” said Kim Young-dae, a music critic who has written extensively about the industry. The song was a “game changer” for the Korean music scene and paved the way for the groundswell of interest and commercial success that the South Korean stars who came after him experienced, Mr. Kim said.Now, 10 years on from his lightning-in-a-bottle moment, Psy, whose real name is Park Jae-sang, is back home in South Korea, where he has started his own music label and management company and is trying to recreate the magic with the next generation of K-pop talent as one of the industry’s tastemakers.“Let’s make just one more,” Psy said he kept telling himself after “Gangnam Style” became a phenomenon.Chang W. Lee/The New York Times“One of the things I love most about this job is that it’s unpredictable. We say among ourselves we’re in the ‘lid business’ — because you don’t know what you’ve got until you open it,” Psy said in an interview at the offices of his music label headquartered in — where else? — the Gangnam neighborhood of Seoul. “You don’t know which cloud will bring the rain.” With 10 artists under his wing, including a newly minted six-member boy band, TNX, Psy says he feels immensely more pressure shaping and stewarding other people’s careers compared to when he was responsible for his alone.And while he can give his budding stars advice based on decades of industry experience, what he can’t do is offer them surefire instructions on making a hit record.For all the years he has spent thinking and talking about “Gangnam Style,” he remains just as mystified as anyone by its success.“The songs are written by the same person, the dance moves are by the same person and they’re performed by the same person. Everything’s the same, but what was so special about that one song?” Psy said. “I still don’t know, to this day.”Psy performing on the grounds of Korea University in Seoul in May.Anthony Wallace/Agence France-Presse — Getty ImagesIn global terms, Psy and his “Gangnam Style” are the epitome of a one-hit wonder. But in South Korea, he had been well-known as a rapper and musician for a decade before, carving out a path that differed from many of his fellow performers, in that he didn’t count on a boost from his physical appearance or shy away from courting controversy.He never had the chiseled look sought after in South Korea’s pop music industry, and from the release of his first album in 2001, he became notorious for his blunt, profane and at times ribald lyrics. “I Love Sex” was one of the tracks on his debut album, “Psy from the Psycho World!” which was slapped with a ban on sale to minors at the urging of the country’s Christian Ethics Movement.Despite — or perhaps because of — his unapologetic, iconoclastic ways, over the past two decades at home in South Korea, the college dropout has consistently logged chart toppers, best-selling albums and sold-out concerts.“It’s kinda sorta ironic he became so iconic — he went from being occasionally censored to widely celebrated,” said Bernie Cho, president of DFSB Kollective, a Seoul-based creative services agency that offers marketing and distribution solutions to Korean music artists and their labels. “He irreverently winked his way from being the bad boy of K-pop to the golden boy of K-pop.”For a pop song, “Gangnam Style” also unleashed an avalanche of deep think pieces and analyses on the various aspects of South Korea and Seoul it was said to be lampooning: the hypocrisy of the nouveau riche, the superficiality of its social standards and the inequality exemplified by the opulent Gangnam neighborhood.Psy insists the song never intended to deliver any profound social commentary — he was just looking to give people a few minutes of mindless hilarity and a reprieve from reality.If anything, he said, he was poking fun at himself, because he doesn’t aesthetically fit the bill of a posh Gangnam local.A decade on from his lightning-in-a-bottle moment, Psy has started a music label and talent management company. Chang W. Lee/The New York Times“It’s funny because someone who doesn’t look like he’s ‘Gangnam style’ says he is,” he said.Initially targeted for development in the 1970s to expand Seoul south of the Han River, Gangnam has became a coveted address where many of the capital’s wealthy congregate and the best schools are concentrated, an educational disparity likely to ensure that the inequalities symbolized by the neighborhood continue into the next generation.In the years since Psy made Gangnam a globally recognized, if oft-mispronounced, proper noun (“Gang” sounds closest to the latter half of Hong Kong; “nam” like Vietnam), the neighborhood has gotten ever more unattainable for the average South Korean. Nowhere have runaway real estate prices risen as steeply as in the Gangnam area.“If you say you live in Gangnam, people look at you differently,” said Jin Hee-seon, a former vice mayor of Seoul and professor of urban planning at Yonsei University. “It’s an object of desire and envy.”Psy, raised in the greater Gangnam area in a family running a semiconductor business, now lives north of the river with his wife and twin daughters and says he spends little time thinking about the place.A bronze sculpture in Gangnam by the artist Hwang Man-seok, modeled after the signature “Gangnam Style” horse-riding hand motion.Anthony Wallace/Agence France-Presse — Getty ImagesWhat he has recently returned to is his signature live performances.His concerts are legendary in South Korea for raucous good fun. His music — loud and energetic — is often accompanied by dance moves just as outrageous, requiring him to jump, kick and wave his arms wildly in the air. During his six-city tour this year, his first since the pandemic, he said he was surprised to find his joints and limbs as nimble as ever in middle age.In his latest album released this April, his ninth, he collaborated with the rapper Suga of BTS on a single titled “That That.” In the music video, Suga comically duels — and kills — the blue tuxedo-wearing Psy of the 2012 video. (That video has accrued 369 million views.)As for the chase of global fame that once drove him nearly mad, he says he’s made his peace with its absence.“If another good song comes along and if that thing happens again, great. If not, so be it,” he said. “For now, I’ll do what I do in my rightful place.” More

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    ‘Glass Onion’ and ‘Matilda’ Test Netflix’s Approach to Theatrical Releases

    The company agreed to some exclusive theatrical distribution for “Glass Onion” and “Matilda the Musical,” but it’s not clear exhibitors will get much more.“Glass Onion: A Knives Out Mystery,” the much-anticipated follow-up to the 2019 sleeper hit directed by Rian Johnson, was supposed to be the moment Netflix crossed the Rubicon.Rather than give the film a perfunctory theatrical release — a strategy designed to ensure most viewers ultimately watch a movie on the streaming service — Netflix, in a first, would give the film a traditional, exclusive run in a large number of cinemas.It didn’t happen.After much back and forth, and contrary to the wishes of some Netflix employees and Mr. Johnson, a theatrical release for “Glass Onion” that at one point some people inside the company hoped would reach up to 2,000 screens ended up at 638 in the United States. The movie, which was released on Wednesday and has received positive reviews, will run in theaters for just one week before becoming available on Netflix on Dec. 23.What was supposed to be the moment to prove the value of theaters to the streaming giant will not come to pass. Yet the company is also involved in another intriguing theatrical experiment this weekend, one that could end up providing Netflix with even more valuable feedback.On Friday, “Matilda the Musical,” financed and produced by Netflix, will open on more than 1,500 screens in 670 locations across the United Kingdom and Ireland. The movie, starring Emma Thompson as the villainous Miss Trunchbull, will be released and promoted by Sony Pictures, which, in a unique one-picture deal, licensed the rights to Netflix on the condition that Sony could hold onto the United Kingdom for a theatrical release. (“Matilda,” which is based on a stage musical that itself is based on a children’s book by Roald Dahl, is beloved in the United Kingdom. The musical has been running in London’s West End since 2011.)“It will be a good example of what could be done,” said Tim Richards, founder and chief executive of Vue International, a London-based exhibitor with theaters in countries including the United Kingdom, Denmark, Germany and Italy. “If there was ever a film made for the big screen, it’s ‘Matilda.’”Sony Pictures, which declined to comment for this article, bought the film rights to “Matilda the Musical” in 2015, with the show’s director, Matthew Warchus, set to oversee the adaptation. At the same time, Netflix was trying to bolster its roster of family films and had its eye on the Roald Dahl estate. (In 2021, Netflix ultimately purchased the entire Dahl estate, giving the company the ability to adapt books like “Charlie and the Chocolate Factory” and “The BFG” into films and television shows, while also controlling the publishing rights.)At the end of 2019, the companies entered into an arrangement whereby Netflix would finance “Matilda the Musical” and produce it in conjunction with Sony and Working Title Films, a U.K. producer. Netflix would control rights to the finished product worldwide, excluding the United Kingdom and Ireland, where Sony would own the rights and release the film theatrically. “Matilda the Musical” will not appear on Netflix in the United Kingdom or Ireland until next summer, though it will be available to stream in the United States and other countries on Christmas.“Matilda the Musical” is receiving a traditional theatrical release in the United Kingdom.NetflixSo far the film has received positive reviews. The Independent deemed it “a frothy, whimsical delight,” while The Guardian called it “a tangy bit of entertainment, served up with gusto.” It has a 100 percent positive rating on Rotten Tomatoes and could do the kind of business that the original “Peter Rabbit” did at the British box office, where it sold $54 million in tickets.Whether the box office performances of “Glass Onion” and “Matilda” have any long-term impact on Netflix’s approach to theatrical distribution is a big question. According to three people with knowledge of Netflix’s inner workings, numerous executives in the company’s film group would like Netflix to embrace a more traditional strategy regarding film releases, but the co-chief executives, Ted Sarandos and Reed Hastings, remain focused on streaming. “There is no question internally that we make our movies for our members, and we really want them to see them on Netflix,” Mr. Sarandos said on an earnings call last month, adding, “Most people watch movies at home.”.css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-1hvpcve{font-size:17px;font-weight:300;line-height:25px;}.css-1hvpcve em{font-style:italic;}.css-1hvpcve strong{font-weight:bold;}.css-1hvpcve a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}What we consider before using anonymous sources. Do the sources know the information? What’s their motivation for telling us? Have they proved reliable in the past? Can we corroborate the information? Even with these questions satisfied, The Times uses anonymous sources as a last resort. The reporter and at least one editor know the identity of the source.Learn more about our process.Netflix declined to comment for this article.Discussions about a significant theatrical release for Netflix’s biggest movies began in earnest in April, after the company’s stock dropped 35 percent following a dismal first-quarter earnings report, according to the three people, who spoke on condition of anonymity to describe internal matters. “Glass Onion,” one of two “Knives Out” sequels the company purchased for $450 million in 2021, seemed to be the perfect candidate. The original grossed an impressive $165 million domestically — a notable feat for a movie not based on any well-known intellectual property.Spencer Klein, the company’s distribution director, went to the theater owners’ trade convention in Las Vegas to inform eager exhibitors that in light of Netflix’s subscriber slowdown, the company was considering wider theatrical releases. The issue was again brought up at a retreat for senior management in May and discussions continued in June, the people said, when there were preliminary talks about pushing back the streaming debut of the action-adventure film “The Gray Man” to allow for additional time in theaters. (This idea, specifically, never gained much traction.)Each conversation ended the same way, the three people said, with Mr. Sarandos adamant that a theatrical model was a confusing distraction and that the company’s best films should debut on Netflix. It wasn’t until September that Mr. Sarandos re-engaged in the debate, allowing his film team to use “Glass Onion” to test the market to examine two things: whether big-budget Netflix films could make money in theaters, even with the added marketing and print costs required; and whether those additional marketing costs would ultimately improve the film’s performance on the streaming platform.Netflix is releasing “Glass Onion” in more than 600 theaters, but that’s below what some in the company’s film group wanted.Netflix, via Associated PressScott Stuber, Netflix’s film chief, was hoping to put “Glass Onion” into a wide release, anywhere from 1,000 to 2,000 screens, according to the people familiar with the discussions. Mr. Sarandos wanted 500. They agreed to more than 600 with a 30-day window between the film’s theatrical debut and its appearance on streaming. Mr. Sarandos demanded that it play for just one week and that the exhibitors promise not to release the box office numbers to the news media. For the first time, the two largest theater chains in the United States, AMC Theatres and Regal Cinemas, agreed to a deal with Netflix, along with other smaller chains. AMC’s chief executive, Adam Aron, said in a statement at the time that the deal showed that “both theatrical exhibitors and streamers can continue to coexist successfully.”That enthusiasm was short-lived, stifled when Mr. Sarandos emphasized his commitment to streaming during last month’s earnings call.Some of the large exhibitors were considering backing out of the deal after his remarks, according to one of the people familiar with the company’s inner workings. They remained only because they hoped a success story would change the top executives’ thinking. It helped that Netflix had committed a healthy budget to marketing “Glass Onion,” running commercials during “Sunday Night Football” and “Saturday Night Live,” and showing the trailer in theaters before movies like “Black Panther: Wakanda Forever” and “Ticket to Paradise.” “We want as many people as possible to see it in theaters,” Mr. Johnson, the director of “Glass Onion,” told The Hollywood Reporter this week about the film. “And then we want it to do incredibly well when it hits Netflix — so lots of people see it and so it demonstrates to everybody, most of all Netflix, that these two things can coexist.”Mr. Sarandos’s thinking runs counter to what other major studio heads now believe. “I’ve seen the data,” David Zaslav, the chief executive of Warner Media Discovery, said during a recent investor conference. “A movie that opens in the theater performs five times as well as a movie that you put direct to streaming.”Yet, releasing films theatrically is far from a sure thing these days. The U.S. box office is down some 32 percent compared with 2019, and the pandemic significantly altered moviegoing habits. Older moviegoers have yet to return to the cinema in big numbers, and studios are making fewer films, 36 percent fewer, in fact. One exhibitor said that if the three big streaming companies — Netflix, Amazon and Apple — released roughly 20 movies in theaters each year in total, that would help make up for the deficit and potentially return the business to a healthy place.Until then, theater chains are hopeful that releases like “Glass Onion” and “Matilda” will convince the companies to try more like them.“I’m hoping that ‘Glass Onion,’ even though it’s a very limited release, will deliver sufficient numbers that will certainly tweak some interest into doing something more in the future because they’ve got some amazing movies coming up,” Mr. Richards of Vue International said. “They’re moving slowly but I’m hopeful that there will be a change in thinking.” More

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    Ahmed Alshaiba, Yemeni Music Master, Is Dead at 32

    He taught himself to play the oud, a lutelike stringed instrument, and made a splash on social media with his cover versions of pop songs.Ahmed Alshaiba, who as a teenager in Yemen taught himself the oud, a fretless lutelike Arabic instrument, and who after immigrating to the United States built an online following with his cover versions of pop songs that deftly blended Western and Middle Eastern influences, died on Sept. 28 in a car accident. He was 32.His brother Ali Shibah confirmed the death, in New York State, but provided no other details. Working from a studio in his apartment in Mamaroneck, N.Y., in Westchester County, Mr. Alshaiba recorded videos of himself playing instrumental versions of popular songs, movie themes and Arabic music — sometimes with other musicians, sometimes unaccompanied — and posted them on his YouTube channel. He also played guitar and percussion instruments like the congas and the daf, a large drum.His oud playing added a distinctly Middle Eastern sound to his versions of Luis Fonsi’s “Despacito,” which has had nearly 7.3 million YouTube views; Alan Walker’s “Faded” (6.9 million); Ed Sheeran’s “Shape of You” (6.8 million); and other songs. His oud seems to deepen the mood of alienation that Simon & Garfunkel brought to “The Sound of Silence” (nearly 1.8 million), and brings a different kind of energy to Michael Jackson’s “Smooth Criminal” (1.4 million).In all, his YouTube videos have generated nearly 113 million views.A charismatic performer who interacted enthusiastically with his fans on YouTube and social media platforms, Mr. Alshaiba also produced his own takes on music from “Star Wars” (during which he wore disguises like a Darth Vader helmet and a Yoda mask) and “The Hobbit: An Unexpected Journey.”One of the last videos he posted before his death, on TikTok, was a snippet of his version of the music from HBO’s “House of the Dragon,” the prequel to “Game of Thrones.”“He was one of a kind,” Ravid Kahalani, a founder of Yemen Blues, a band that is influenced by Yemenite, West African, Latin and jazz music, said in a phone interview. Mr. Alshaiba, he added, “had a different intelligence on the oud and a special, soulful touch that was softer than other oud players.”Mr. Alshaiba occasionally played with or opened for Yemen Blues at Joe’s Pub, Brooklyn Bowl and Symphony Space in New York City. He also performed in Saudi Arabia, Oman, Abu Dhabi and Kuwait.But, his brother Ali said in an email, he also “did lots of charity shows; that’s why he remained broke.”Mr. Kahalani said that he once asked Mr. Alshaiba why he recorded so many covers.“He said to me something beautiful: ‘I want people to understand that the oud is not only Arabic, it’s everything.’ But the really special thing is how he played traditional Yemeni music, which really opened the gates of God.”Ahmed Alshaiba was born Ahmed Nasser Shibah on May 15, 1990, in Sana, Yemen. His father, Nasser, was a businessman, and his mother, Fanda Zeyad, was a homemaker.Ahmed had no musical ambitions until he was 14, when he watched his brother Hussein take lessons on an oud that their sister Malkah had bought him as a gift in Egypt.“When my other brother lost interest,” Ali Shibah said, “Ahmed picked up the oud and started his self-taught journey.”In an interview with The Times of Israel in 2018, Mr. Alshaiba said: “I would play for hours until my fingers hurt. I would listen to a song and could play it immediately after.” He skipped school to spend time in a music store where, he said, “I would help clean and tune every shipment of oud instruments, and in return the owner would let me stay in the store and practice.”Mr. Alshaiba moved to the United States in 2012 and worked for several years at his brother’s convenience store in Mamaroneck while starting to post cover songs online. In 2017, the Australian singer Sia posted his version of her song “The Greatest” which has more than 1.7 million views on Instagram“I was having doubts about succeeding in the U.S.,” Mr. Alshaiba told The Times of Israel, “but this gesture gave me the validation I needed.” Encouraged, he soon left his job to pursue music full time.A month before Mr. Alshaiba died, he released his first album, “Malahide,” which he produced himself and had been working on for several years. He wrote all the songs.In addition to his sister Malkah Shibah and his brothers Ali and Hussein Shibah, Mr. Alshaiba is survived by his mother; two other sisters, Fauziah and Thahaba Shibah; and two other brothers, Mohammed and Najib Shibah.In an interview and mini-concert at TED Studios in 2017, Mr. Alshaiba discussed his passion for the oud.“When you’re playing this instrument, you’re hugging it,” he said. “So you’re feeling the notes coming out in the body of this lovely instrument.” More

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    Netflix Adds 2.4 Million Subscribers, Reversing a Decline

    Netflix, which has about 223 million subscribers worldwide, will soon introduce a lower-priced service with ads in a bid to attract more customers.Netflix said Tuesday that it added more than 2.4 million subscribers in the third quarter — mainly from outside the United States — snapping a streak of customer losses this year that spurred unease among investors and questions about how much more the streaming business could grow.The streaming giant said it now has 223 million subscribers worldwide, after beating its earlier forecast of about one million additions for the quarter. Netflix lost 200,000 subscribers in the first quarter, and nearly one million in the second.“After a challenging first half, we believe we’re on a path to re-accelerate growth,” Netflix said in its quarterly letter to shareholders. “The key is pleasing members.”Netflix is preparing to introduce advertising on its service on Nov. 3, part of a bid to attract more customers with a lower-cost subscription. The advertising-supported tier, priced at $6.99 a month in the United States, will show subscribers four to five minutes of ads per hour of content they watch.Netflix generated about $7.9 billion in revenue in the third quarter, a nearly 6 percent increase from the same period last year. The company generated about $1.4 billion in profit, a 3 percent decrease from a year earlier.The Race to Rule Streaming TVNetflix Ads: The streaming company said it will soon offer a cheaper ad-supported subscription, which will show people four to five minutes of ads per hour of content they watch.Late-Night Talk Shows: TV executives are mulling the future of the genre, which is struggling to make the leap to the streaming world.Apple’s Will Smith Movie: After a long discussion, Apple said it will release the film “Emancipation” — the actor’s first since his infamous slap at the Oscars — in December.Cable Cowboy: The media mogul John Malone opened up about the streaming wars, the fast-changing news business and his own future.Netflix shares were up more than 10 percent in after-hours trading.Netflix said in its letter to shareholders that it expected to add 4.5 million subscribers in the fourth quarter, a 46 percent decrease from the 8.3 million subscribers it added during the same period last year. Netflix also said it would stop providing guidance to investors on its projected subscriber count beginning next quarter.Rich Greenfield, an analyst for Lightshed Partners, said the results indicated that Netflix would flourish as competitors continue to lag behind.“I think the reports of streaming’s death or maturity have been greatly exaggerated,” Mr. Greenfield said.The decision to introduce an advertising option on Netflix was an about-face for the company, which for years had highlighted its ad-free experience as a selling point for customers. But this year, after announcing subscriber losses on the company’s first-quarter earnings call, the co-chief executive Reed Hastings reversed course, saying that an advertising-supported plan would allow customers to choose their experience.Streaming has become an increasingly competitive industry in recent years. Disney, for instance, reported in August that it had about 221 million subscriptions across its bundle of services. It will start offering a lower-priced advertising tier for Disney+ in December.Mr. Hastings expressed relief about the company’s financial results during a video interview conducted by an analyst that was posted by Netflix on Tuesday evening.“Well, thank God we’re done with shrinking quarters,” Mr. Hastings said, laughing.Netflix is breaking with convention in other ways this fall. The company plans to release “Glass Onion: A Knives Out Mystery” in 600 theaters across the United States for one week beginning on Nov. 23 ahead of its streaming debut, the first time the company has struck a deal with the nation’s largest theater chains at once. The movie, written and directed by Rian Johnson, is the anticipated follow-up to the 2019 hit starring Daniel Craig as the Delphic detective Benoit Blanc.Netflix told employees this year that it was also planning to crack down on password sharing, which allows users to watch content without paying for a subscription. The research firm MoffettNathanson estimates that 16 percent of Netflix users share passwords, more than any other major U.S. streaming service. Netflix said in April that passwords were being shared with an additional 100 million households, according to its estimate.The company has also cracked down on costs. In May, Netflix laid off about 150 workers across the company, primarily in the United States, or about 2 percent of its total work force. Netflix said in a statement that the cuts had been spurred by the company’s slower revenue growth.Despite the changes, Netflix hasn’t yet been able to reverse a precipitous decline in its share price. The company’s stock has tumbled more than 60 percent over the last year amid a broader market slump, as investors and analysts grapple with the economics of streaming video.During the third quarter, Netflix released a mix of films and TV shows, including “The Gray Man,” a big-budget action film starring Ryan Gosling and Chris Evans and directed by Joe and Anthony Russo, the sibling filmmakers behind “Avengers: Infinity War.” Other popular titles included the serial killer show “Monster: The Jeffrey Dahmer Story”; the romantic drama “Purple Hearts”; and “Stranger Things,” which released the second half of Season 4 near the end of last quarter. More