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    With Fewer Ads on Streaming, Brands Make More Movies

    As streaming video has gained in importance during the pandemic, advertisers have put more focus on Hollywood-level branded content as a way to reach viewers.When the N.B.A. shut down its season last year because of the pandemic, one of the first phone calls Chris Paul made was to the Hollywood producer Brian Grazer. Mr. Paul, then a point guard with the Oklahoma Thunder, knew he wanted to chronicle what was going on, and he wanted Mr. Grazer’s help.“The idea was, basically, film everything that had taken place in that game that night and what was going to come of it,” Mr. Paul said. “We had no clue what would happen next.”The result was “The Day Sports Stood Still,” a documentary about the shutdown, the N.B.A.’s pandemic bubble and the impact of the Black Lives Matter movement on the league. (Mr. Paul appears in the film and is an executive producer.) It is a portrait of the ways the pandemic convulsed the sports world, but also an example of how Covid-19 has upended the entertainment industry.The film, which debuts Wednesday on HBO and HBO Max, comes from Mr. Grazer’s Imagine Entertainment and a newer entrant to Hollywood: Waffle Iron Entertainment, Nike’s production entity.With more people home and glued to their streaming services, many of which don’t allow advertising, companies are finding they need to be creative about the ways they get in front of audiences no longer seeing 30-second commercials. More are turning to traditional Hollywood production companies like Imagine to partner on feature films like “The Day Sports Stood Still,” which is infused with Nike’s ethos but carries none of the traditional branding audiences are used to seeing.“The best partnership you can have is a marriage where the themes between the company and the story are aligned,” Mr. Grazer said in an interview. “If you’ve got Chris Paul and Nike is part of the marketing, that is an added ingredient why someone will see it. They will feel Nike endorsed it and Nike does good things.”Chris Paul in “The Day Sports Stood Still,” which he helped produce.HBOData from the research firm WARC showed that the amount advertisers spent in broadcast television in 2020 declined 10 percent from the previous year while online video spending rose 12 percent. Much of that money has gone to streaming services like Hulu, YouTube and Peacock that accept advertising. But those that don’t allow commercials, like Netflix, still remain unavailable to traditional marketing.“Streaming is giving less and less opportunity for advertisers to connect with consumers in a meaningful way,” said Justin Wilkes, chief creative officer of Imagine Entertainment. “One of the last ways to do that is through long-form content. It’s all circular. This goes back to the earliest days of advertising and underwriting the great entertainment program.”Brands have linked themselves to movies and television for almost as long as the mediums have existed. Long before he became president, for instance, Ronald Reagan hosted the popular “General Electric Theater” television show from 1954 through 1962. In the past decade, branded filmmaking has only proliferated.Patagonia funded a feature-length documentary about dams, called “DamNation,” in 2014. Pepsi backed the 2018 movie “Uncle Drew,” which showcased the basketball star Kyrie Irving recreating his septuagenarian character from a popular series of Pepsi Max commercials. The film made $42 million and marked one of the first branded entertainment campaigns to be adapted into a major motion picture. “Gay Chorus Deep South,” a documentary produced by Airbnb, debuted on the festival circuit in 2019. And Apple’s acclaimed “Ted Lasso” began its life as an NBC Sports promotion for its acquisition of the broadcast rights to the English Premier League.Kyrie Irving in character as Uncle Drew, the spokesman for Pepsi Max who became the basis for a feature film.Davie Brown EntertainmentImagine Entertainment, the production company founded by Mr. Grazer and Ron Howard in 1985, formed Imagine Brands in 2018 to pair companies with filmmakers, hiring Mr. Wilkes and Marc Gilbar, the creator of the “Uncle Drew” Pepsi campaign and an executive producer on the film, to run the group. The division has produced both feature-length documentaries and narrative films with their partners, which have included Unilever, Walmart and Ford.Imagine is also working with the consumer goods giant Procter & Gamble. The company, which effectively created soap operas when it began to sponsor serial radio dramas in the 1930s to help promote its soap products, is cofinancing a feature-length film with Imagine called “Mars 2080.” It will be directed by Eliza McNitt and begin production later this year. The film, which is scheduled to be released theatrically by IMAX in 2022 before moving to a streaming service, focuses on a family resettling on Mars.It grew out of a breakfast in New York in 2019, where Mr. Wilkes, Mr. Howard and Marc Pritchard, Procter & Gamble’s chief brand officer, discussed technology in the pipeline. The Imagine team later toured Procter & Gamble’s research labs in Cincinnati, seeing examples of its “home of the future” products and meeting its scientists.Kimberly Doebereiner, the vice president of Procter & Gamble’s future of advertising division, said the company hoped to do more long-form storytelling, like “The Cost of Winning,” the four-part sports documentary its shaving brand Gillette produced. It debuted on HBO in November.“We want to be more interesting so consumers are leaning into our experiences and we’re creating content that they want to see as opposed to messages that are annoying to them,” she said. “Finding a way to have content that is in places where ads don’t exist is definitely one of the reasons why we’re leaning into this.”Brian Grazer and Ron Howard, the founders of Imagine Entertainment.Peyton Fulford for The New York TimesIt’s all part of a deliberate shift by brands to try to integrate themselves more fully into consumers’ lives, the way companies like Apple and Amazon have, said Dipanjan Chatterjee, an analyst with Forrester. And they want to do so without commercials, which, he said, have “zero credibility” with consumers.“If the right story has the right ingredients and it becomes worthwhile for sharing, it doesn’t come across as an intrusive bit of advertising,” Mr. Chatterjee said. “It feels much more like a natural part of our lives.”Alessandro Uzielli, the head of Ford Motor Company’s global brand and entertainment division, first met with Imagine Brands in early 2018. He was looking for a way to augment Ford’s advertising campaign for its relaunched Bronco with a piece of entertainment that would reach a younger audience. The result was “John Bronco,” a 37-minute long mockumentary directed by Jake Szymanski (“Mike and Dave Need Wedding Dates”) and starring Walton Goggins (“Justified”) as the greatest fictional pitchman of all time.The short film earned a slot in the Tribeca Film Festival and is now streaming on Hulu. In addition to featuring guest spots from Tim Meadows, Kareem Abdul-Jabbar and Bo Derek, it helped reintroduce the Bronco, a sport utility vehicle that the automaker pulled in the mid-1990s.“This helped us speak to an audience that we probably weren’t going to speak to on our own,” Mr. Uzielli said.“It was Imagine’s project, and we didn’t want to cloud their process, to try to make it feel like too much of a sales job,” he added.A still from “John Bronco,” a 37-minute mockumentary from Imagine that stars Walton Goggins and is augmenting a Ford marketing campaign.Imagine DocumentariesMr. Szymanski, who has directed both feature films and commercials, including ads for the Dodge Durango starring Will Ferrell’s “Anchorman” character Ron Burgundy, said Ford allowed him a great deal of creative freedom. “I think they could have tried to impose a much larger shadow on it than they did,” he said. Now, Imagine, Mr. Szymanski and Mr. Goggins are trying to turn John Bronco into the next Ted Lasso — an effort in the early stages of development.“It’s kind of a win-win,” Mr. Szymanski said of a possible television series based on Mr. Goggins’ character. “I don’t think Ford would have any creative control over it but to have a character named John Bronco in the world, that would be a good thing for them.” More

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    Review: A Selfie’s in the Picture for This ‘Dorian Gray’

    Oscar Wilde meets Instagram in a slick, shrewd and screen-filled update, the filmed collaboration by five British theaters.Of the Olympus-style pantheon of dead writers toasting with whiskey and Benzedrine in the heavens, Oscar Wilde, I’m willing to bet, would have the most Insta followers. C’mon, the guy had style.That’s why a dark new social media-themed adaptation of Wilde’s “The Picture of Dorian Gray” feels like a raffish sibling to the 1890 novel. That is, when it doesn’t get too absorbed in its slick production techniques and moralism, a sticking point for those familiar with Wilde’s satirical eye, which was more about poking fun than proselytizing.In the original, the beautiful, innocent young title character is the subject of a painting by his friend Basil. Wishing that his youth could be preserved as it is in the portrait, Dorian is corrupted by a charismatic hedonist named Lord Henry Wotton. As he grows more cruel, his portrait changes to reflect the ugliness of his thoughts and actions. Dorian remains beautiful but tortured by guilt and self-disgust.Joanna Lumley as Lady Narborough, one of Dorian’s many admirers.via Barn TheaterThe modern-day adaptation, a five-theater coproduction written by Henry Filloux-Bennett and directed by Tamara Harvey, makes Dorian (a winsome — and, yes, effortlessly handsome — Fionn Whitehead) a meek university English major who quickly erupts into a social media star.The piece is framed as a documentary, set in a world online and isolated by the pandemic, about the character’s rise and fall. Stephen Fry, underused as the film’s interviewer, asks Dorian’s friend and admirer, Lady Narborough (Joanna Lumley), for her account of what happened.But they aren’t in the same room. She speaks to Fry via a laptop screen, one of the myriad technologies — FaceTime, security cameras, YouTube videos and text messages — through which we view the action. It gives the story an unsettling sense of voyeurism.Her account begins with Dorian’s 21st birthday, when his friend Basil (Russell Tovey, present only as a face and a voice) gifts him not a painting but software that captures his image — via pictures and videos — at his youngest and most beautiful. Our Narcissus becomes enamored with the software, and also falls for a young actress, Sibyl Vane (Emma McDonald), whom he eventually rejects when she can’t match the ideal of perfection he holds in his head.All the while Basil and his libertine friend Harry Wotton (a dandified Alfred Enoch, positively sluiced with seductive charm) helicopter around Dorian — enamored, protective and possessive of him all at once.Alfred Enoch as Harry Wotton, who is unusually possessive of Dorian’s attentions.via Barn TheaterWilde’s figures translate seamlessly to the world of bitmojis and social media chatter. But the language shimmers most when it pivots between “lol” textspeak and the grandiloquent pronouncements that recall the Romantics. This Dorian quickly goes from firing off a quick expletive to relaxing into the ornate poetry of a desperate request: “Sear me with all the lines of suffering and thought you want. Sallow my skin. Dull my eyes. … let me keep all the delicate bloom and loveliness of youth that this magic gives me.”This is all accentuated by the polished quality of the production itself, which mesmerizes like a Twitter scroll, thanks to Ben Evans’ digital imaging and Holly Pigott’s set and costume designs, a combination of modern and Victorian clever enough to intrigue the most fashion-forward Insta user.Most of the film happens on screens, as characters like Dorian share messages and videos.via Barn TheaterBut also like a Twitter timeline, the glut of information can be overwhelming: the nested viewing experience of watching videos within videos and screens within screens effectively enacts our digitally driven pandemic lives, but before too long the production feels overwrought.It also presents the question: Does this show, though co-produced by the Barn, Lawrence Batley Theater, the New Wolsey Theater, the Oxford Playhouse and Theatr Clwyd, still count as theater? (It’s a question my colleague Alexis Soloski also asked of the last team-up of many of these theaters, “What a Carve Up!”) The reliance on these slick production techniques with prerecorded, thoroughly edited performances would suggest no, not so much.I won’t quibble over the medium, especially when the pandemic has smudged the line between theater and film, but I will dispute this adaptation’s moral shift. In Wilde’s novel characters die as direct or indirect victims of pride, or ego; here social media, and cyberbullying in particular, is the culprit.That’s fair, but “Dorian Gray” — with its awkward coronavirus references and warnings of the prevalence of fake news, Dorian’s spiral into conspiracy theories and Basil’s YouTube video on mental health — too often tiptoes into didacticism.It’s the central relationships — everyone attracted to Dorian, his toying with their affections — that build up the most alluring drama, of how beauty and innocence can be perverted by the world and even wielded as weapons. I would have liked, for example, to see more of Harry’s complicated bond with Dorian and Dorian’s messy codependency with Basil, who, in this version, is older, predatory and closeted. The fascinating nuances of that sexual, emotional and power dynamic get short shrift.“Beauty is a form of genius,” Wilde memorably wrote in the novel. He wasn’t talking about theater, but he could have been. The beauty we encounter in nature is exquisite in part because it is incidental, oblivious to the looker, oblivious to any language we may try to use to describe it. The beauty of performance is the beauty of contrivance: tailored specifically to the looker, meant to elicit their words and feeling.There’s plenty of beauty, and even a little genius, in “Dorian Gray,” but most of all when it doesn’t get trapped by its own gaze.The Picture of Dorian GrayThrough March 31; barntheatre.org.uk More

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    The Swag Must Go On: Hollywood’s Pandemic Oscar Campaign

    #masthead-section-label, #masthead-bar-one { display: none }Awards SeasonOscar Nomination PredictionsOscars Dos and Don’tsOscars DiversityDirectors Guild NominationsBAFTA NominationsAdvertisementContinue reading the main storySupported byContinue reading the main storyThe Swag Must Go On: Hollywood’s Pandemic Oscar Campaign“There is a why-are-we-even-doing-this feeling,” one industry insider said of jockeying for nominations, to be announced on Monday.Billboards like this one in Los Angeles are recommending films for Oscars as usual, but Hollywood is feeling its way through other promotions.Credit…Tag Christof for The New York TimesBrooks Barnes and March 14, 2021, 5:00 a.m. ETLOS ANGELES — As a potential Oscar nominee for film editing, William Goldenberg should be feeling dizzy right about now. So many tastemaker cocktail parties to attend. So many panel discussions to participate in.So much flesh to press.Instead, his tuxedo has been gathering dust. Mr. Goldenberg, who stitched together the Tom Hanks western “News of the World,” has participated in get-out-the-vote screenings on Zoom, and that’s about it. During afternoon walks with his dog, a handful of neighbors have called out from windows and driveways to say they liked the film. Mr. Goldenberg, an Oscar winner in 2013 for “Argo,” described those impromptu encounters as “really fun.”Such is life on Hollywood’s virtual awards scene, where the pandemic has vaporized the froth (Champagne toasts! Standing ovations! Red-carpet reunions!) and created an atmosphere more akin to a dirge. There is a dearth of buzz because people aren’t congregating. Screenings and voter-focused Q. and A. sessions have moved online, adding to existential worries about the future of cinema in the streaming age.And some film insiders are privately asking an uncomfortable question: How do you tastefully campaign for trophies when more than 1,000 Americans a day are still dying from the coronavirus?Oscar nominations will be announced on Monday, but almost none of the movies in the running have even played in theaters, with entire multiplex chains struggling to stay afloat. “In terms of campaigning, there is a why-are-we-even-doing-this feeling,” said Matthew Belloni, a former editor of The Hollywood Reporter and co-host of “The Business,” an entertainment industry podcast.Ever since Harvey Weinstein turned Oscar electioneering into a blood sport in the 1990s, the three-month period leading up to the Academy Awards has been a surreal time in the movie capital, with film distributors only ever seeming to push harder — and spend more — in pursuit of golden statuettes. In 2019, for instance, Netflix popped eyeballs by laying out an estimated $30 million to evangelize for “Roma,” a film that cost only $15 million to make.But it’s not as easy to influence voters and create awards momentum during a pandemic. Roughly 9,100 film professionals worldwide are eligible to vote for Oscars. All are members of the Academy of Motion Picture Arts and Sciences, which has nine pages of regulations that campaigners must follow. Film companies, for instance, “may not send a member more than one email and one hard-copy mailing” per week. Telephone lobbying is forbidden.The 93rd Academy Awards will take place on April 25, pushed back by two months because of the pandemic.Calling off the campaigns is not an option for Hollywood, where jockeying for awards has become an industry unto itself. Stars and their agents (and publicists) also pay keen attention to campaign parity: Hey, Netflix, if you are going to back up the Brink’s trucks to barnstorm for “Mank,” you’d better do it for us, too.“There are so many egos to serve,” said Sasha Stone, who runs AwardsDaily, an entertainment honors site.Contenders, wary of tone-deaf missteps, have been feeling their way.Sacha Baron Cohen, for one, has been openly mocking the process, even as he has participated in Zoom events to support “The Trial of the Chicago 7” (Netflix) and “Borat Subsequent Moviefilm” (Amazon). Asked by phone how the virtual campaign trail was going, he quipped, “I imagine it’s much better than being on an actual one.”At least no one has pushed him to break into song, he said, recounting how, in 2013, he was asked to belt out a number from “Les Miserables” at a campaign stop. (He declined.)At times, however, Mr. Cohen has been willing to play along. In a skit on “Jimmy Kimmel Live” this month, he pretended to be moonlighting as a black-market vaccine procurer for desperate celebrities. “It seems like you should be focused on your Oscar campaign,” Mr. Kimmel said at one point. Mr. Cohen responded dryly, “This is my Oscar campaign.”There is business logic to the seasonal insanity. The spotlight generates interest from the news media, potentially increasing viewership. For streaming services like Amazon, Hulu, Apple TV+ and Netflix, awards bring legitimacy and a greater ability to compete for top filmmakers.“The business benefit is that we will win deals that we wouldn’t have otherwise,” Reed Hastings, Netflix’s chief executive, told analysts on a conference call last year.Because in-person events have been scuttled this time around, less money has been flowing into the Oscar race.“In a good year, the awards season represents 40 percent of our annual business,” said Toni Kilicoglu, the chief executive of Red Carpet Systems. “And it’s gone. Just gone.” Last year, Red Carpet Systems handled more than 125 awards-season events, including Golden Globes parties and the SAG Awards.Caterers, chauffeurs, florists and D.J.s have also suffered major losses. All after a year when more than 36,000 motion picture and sound-recording jobs were lost in Los Angeles County, according to a county report that was released last month.At the same time, studios and streaming services are still spending heavily on “for your consideration” spreads in trade publications. For $80,000 to $90,000, for instance, campaigners can cover Variety’s cover with voter-focused ads. Hulu recently promoted “The United States vs. Billie Holiday” that way. (“For your consideration in all categories including BEST PICTURE.”) Netflix and Amazon have given films like “Da 5 Bloods” and “One Night in Miami” similar treatment.“It has been a huge, really strong season for us,” said Sharon Waxman, the founder and chief executive of The Wrap, a Hollywood news site. The Wrap hosted 40 virtual awards-oriented screenings in January, underwritten by film companies.“We have another whole round on the way,” Ms. Waxman said.The price for events can be steep. A virtual panel discussion, hosted by Vanity Fair or The Hollywood Reporter, costs around $30,000, the same as last year, when receptions accompanied the events. Studios normally pay $15,000 to $25,000 for a table of eight at the Critics Choice Awards, an additional opportunity to solidify a film’s place in the awards conversation. This year, each guest was charged $5,000 for a “virtual seat,” which some saw as an exorbitant price for a square on a computer screen. (Joey Berlin, chief operating officer of the Critics Choice Association, said it was needed to produce a three-hour TV special and come out even.)With fewer people out on the roads, the billboards don’t appear to be hitting the eyes of as many Oscar voters this year.Credit…Tag Christof for The New York TimesAnd don’t forget the for-your-consideration billboards. One eight-block stretch of Melrose Avenue in Los Angeles has nine of them, with Netflix pushing “Ma Rainey’s Black Bottom” and Warner Bros. extolling “Judas and the Black Messiah.”Those blocks are typically brimming with voters; Paramount Pictures is there, as is Raleigh Studios, where Netflix rents production space. With most people in Los Angeles still holed up at home, however, the thoroughfare was eerily quiet last Monday at 5:30 p.m. Actual crickets were chirping at Paramount’s closed Bronson Gate, which bore a sign reading, “Per government direction, access to the studio is now restricted.”Comical at best, absurd at worst?“The public must be so confused,” Ms. Stone said.None of the studios or streaming services angling for awards would comment for this article. Campaigning, while commonplace, remains a taboo subject. No film company wants to look as if it is trying to manipulate voters.It is easy to understand where they are coming from, though.“Like a political campaign, you have to crest at the right moment,” said Paul Hardart, director of the entertainment, media and technology program at New York University’s Stern School of Business. “You need the maximum exposure at that time. And that’s a hard thing to do. How do you become top of mind at the right time?”So the swag must go on.As part of its promotional effort for “Nomadland,” about an impoverished van dweller, Searchlight Pictures sent a bound copy of the screenplay to awards voters. The Hollywood press corps received “Nomadland” wine glasses, a “Nomadland” license plate, “Nomadland” keychains, a “Nomadland” T-shirt and a 5-by-2-foot “Nomadland” windshield sunshade.To celebrate the film’s Feb. 18 virtual premiere, Searchlight teamed with local small businesses to have a “curated concessions crate” delivered to the homes of invitees. It included artisanal beef jerky, wild berry jam, oranges, pears, dried apricots, dill pickle slices, banana bread, salami (“humanely raised”) and a canister of chocolates.Still, it is hard for publicists to know if such buzz-building efforts are working. They don’t know what academy members are talking about with one another because academy members aren’t talking to one another.“People are relying more on what the critics are saying than what their friends are saying, because people aren’t congregating,” Mr. Goldenberg, the “News of the World” editor, said.On the bright side, the pandemic has made it easier for studios and streaming services to attract voters to awards-oriented screenings, which are followed by Q. and A. sessions focused on various specialties: art design, editing, song composing.In years past, when attendance obstacles included Los Angeles traffic, filling the 468-seat Writers Guild Theater for such an event involved sending out more than 5,000 invitations. Similar events — held virtually — have recently had a higher turnout rate: 1,000 invitations might yield 200 attendees, most of whom even stick around for the post-screening discussion, organizers said.Campaigners have been generating interest with celebrity moderators. Oprah Winfrey interviewed Viola Davis (“Ma Rainey’s Black Bottom”) at one. Former President Barack Obama participated in a chat to support the A24/Apple documentary “Boys State.”Netflix paired Amanda Seyfried (“Mank”) with Cher. It may not sound like an intuitive coupling, but even if you weren’t terribly interested in “Mank,” wouldn’t you tune in just to get a peek into Cher’s living room?AdvertisementContinue reading the main story More

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    Drone Video of Bowling Alley Wins Praise From Hollywood

    #masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesRisk Near YouVaccine RolloutGuidelines After VaccinationAdvertisementContinue reading the main storySupported byContinue reading the main storyA Drone Went Bowling. Hollywood Noticed.A drone video shot in a Minneapolis bowling alley was hailed as an instant classic. One Hollywood veteran said it “adds to the language and vocabulary of cinema.”A drone video, shot in a Minneapolis bowling alley, won praise from Hollywood directors for its technical prowess.CreditCredit…Jay Christensen and Anthony Jaska/Rally StudiosMarch 11, 2021, 6:26 a.m. ETA drone flies into a bar, swoops through an adjacent bowling alley and crashes into the pins.The drone’s operator, who shot the 87-second video in a Minneapolis bowling alley last week to rally support for the business, didn’t expect it to be viewed hundreds of thousands of times on social media, or to win high praise from Hollywood directors.But it was and it did.Bowling, like baseball, is one thing that lots of Americans can get behind, even at a time of intense political polarization. In that sense, the country could perhaps use a video like this at a moment like this.Fans of the video, titled “Right Up Our Alley,” marveled at what they said was a remarkable cinematic achievement: a continuous take, shot at high velocity, in tight spaces and without digital effects. (Remember those famous long takes from “Goodfellas” and “Touch of Evil”? It was a bit like that, but faster, and with bowling.)“This is one of the most amazing things I’ve ever seen,” wrote the director Lee Unkrich, whose 2017 film “Coco” won an Academy Award for best animated feature. “Jaw on the floor.”It’s funny, too: Bystanders in the drone’s path can be heard quoting from “The Big Lebowski,” which is arguably — sorry, “Kingpin” — the greatest bowling movie of all time.“My foot wasn’t over the line,” a woman near the lanes says to her bowling partner. “Mark it eight, dude.”“This is bowling, there are rules,” her partner replies, an alleyside quip from “Lebowski,” the 1998 film. “I’m not counting it.”The bowling alley where the video was shot, Bryant Lake Bowl & Theater, also has a restaurant, a cabaret theater and a bar that makes “rail cocktails.” It opened in 1936 in a former garage that had serviced Model T Fords.“Right Up Our Alley,” shot by the drone operator Jay Christensen, was made as part of a project to document well-known businesses around Minnesota that are threatened by the pandemic, said Brian Heimann, a producer at Rally Studios, the Minneapolis production company that produced it.“The place is near and dear to our hearts,” he added. “So when we floated the idea to the owner, she was all for it. It was a no-brainer.”The Coronavirus Outbreak More

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    Why Oprah’s Meghan and Harry Special Won’t Have a Streaming Home

    #masthead-section-label, #masthead-bar-one { display: none }The British Royal FamilyInterview and FalloutWhat Meghan and Harry DisclosedWhat We LearnedMemories of DianaAdvertisementContinue reading the main storySupported byContinue reading the main storyWhy Oprah’s Meghan and Harry Special Won’t Have a Streaming HomeThe three participants’ ties to Netflix and Apple, along with Ms. Winfrey’s desire to reach a big live-viewing audience, paved the way to an old-school deal with CBS.Oprah Winfrey’s interview of Meghan Markle and Prince Harry was a rarity in the age of streaming: a cultural event powered by network TV.Credit…Rebecca Smeyne for The New York TimesEdmund Lee and March 9, 2021, 6:28 p.m. ETOprah Winfrey pulled off what has become a rare television event: the tell-all interview that turns into a cultural moment. On Sunday, an audience of more than 17 million watched bombshell revelations tumble out of the mouths of Meghan Markle and Prince Harry as they described their lives under the palace gaze in a two-hour CBS special that rivaled any of the royal dramas on the Netflix series “The Crown.”Social-media discussion of the show has continued since the credits rolled, leaving many people who missed it wondering where they could stream it. For the next 30 days, the special will be available on CBS.com and the CBS app. But after that, it will not have a home on any streaming platform.That’s because, from the start of negotiations, Ms. Winfrey’s company, Harpo Productions, the owner of the program, envisioned the special as something suited to a big broadcast network, three people with knowledge of the deal said. Harpo did not even attempt to sell the streaming rights to Netflix or Paramount+, the streaming platform owned by CBS’s parent company, ViacomCBS, the people said.Harpo’s old-school strategy of avoiding subscription-video-on-demand services came about partly because of the complications presented by Ms. Winfrey’s deal to make programs for Apple’s streaming platform, AppleTV+, the people said. Ms. Winfrey’s AppleTV+ deal includes an interview series, “The Oprah Conversation,” which has featured Barack Obama, Dolly Parton and Mariah Carey. Another wrinkle was the roughly $100 million production deal that Meghan, Duchess of Sussex, and Prince Harry struck last year with Netflix, the people said.Ms. Winfrey’s company also did not approach cable networks when seeking the right venue for the special, the people said. Hoping for the greatest possible reach, she sought a deal with one of the major broadcast networks, which do not require a subscription and consistently draw the largest audiences for live viewing. Harpo also liked the idea of appearing in the Sunday night slot after “60 Minutes,” the highly rated CBS News show where Ms. Winfrey was a special correspondent in 2017 and 2018, the people said.As part of the $7 million deal, ViacomCBS won something valuable: the rights to broker international distribution on behalf of Harpo. The program aired Monday on ITV in Britain and will be available in more than 80 countries.Prince Harry and Meghan, Duchess of Sussex, cut a deal with Ms. Winfrey in 2019 to produce a series on mental health. Credit…Joe Pugliese/Harpo ProductionsMs. Winfrey revealed during the interview that she had spent about three years trying to land the exclusive. Along the way, she went into business with Meghan and her husband. Adding to the jumble of media alliances, the couple in 2019 cut a deal with Ms. Winfrey to produce a documentary series about mental health that is scheduled to stream on AppleTV+.Some industry observers were surprised by the CBS deal because of another corporate entanglement: Ms. Winfrey’s long relationship with Discovery Communications, the cable giant that invested in her cable network, OWN, over a decade ago. David Zaslav, Discovery’s intensely competitive chief executive, decided to continue the investment even after OWN experienced growing pains early on. The company now controls the network, which has become a ratings success. Discovery also recently launched its own streamer, Discovery+, where Ms. Winfrey hosts an interview series, “Super Soul.” (The company bought advertising time on the CBS special and provided a commercial featuring Ms. Winfrey.)It turns out that digital television, originally meant as a convenient alternative to clunky cable, can be just as knotty and cumbrous as the business it’s trying to replace.The morning after her interview with the Sussexes, Ms. Winfrey appeared on “CBS This Morning,” a program anchored by her close friend, Gayle King, where she presented extra material that didn’t make the special. CBS announced on Tuesday that it will show the special again Friday night at 8.John Koblin More

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    Review: Kafka Meets Twitch in ‘Letter to My Father’

    AdvertisementContinue reading the main storySupported byContinue reading the main storyReview: Kafka Meets Twitch in ‘Letter to My Father’Audience members can shift from camera to camera in this streaming solo show, like security guards keeping watch.Michael Guagno in “Letter to My Father.”Credit…Eileen MenyFeb. 28, 2021Theater instructions used to be simple: Turn off your cellphone and unwrap your candy before the show starts. Now the M-34 company, based in Brooklyn, is recommending that audience members watch a YouTube tutorial before tuning in to its production of Franz Kafka’s “Letter to My Father.”In that short video, you learn that the play uses a multistream interface, which, in effect, means you are like one of those security guards toggling among various surveillance-camera views. There are three basic options — KafkaTV1, 2 and 3 — offering different perspectives on the action. This might be overkill since most of said action consists of the actor Michael Guagno reading Kafka’s text while sitting at a desk in what looks like a small office space, the wall shelves crammed with file boxes. (The many other offerings livestreaming on Twitch at the same time on Friday included the YouTuber Quackity playing games in front of at least 184,000 people; alas, the M-34 show drew far fewer viewers.)The director James Rutherford, who developed the show with Guagno, tries hard to spice up the proceedings. First, there are those multiple camera feeds, whose tiles you can rearrange on your screen — though I found myself prioritizing the one with the most straightforward view of Guagno, as if unconsciously trying to recreate the experience of watching a stage.Then there are flourishes of physical staging. The actor, for example, starts off in a tank top and spends the first several minutes silently picking up a mess of fallen papers from the floor. He then puts on a suit and proceeds to read the script, which consists of a long, anguished, angry letter from Kafka to his father and tormentor.Guagno spends the first several minutes silently picking up a mess of fallen papers from the floor.Credit…Eileen MenyKafka, the author of “The Metamorphosis,” wrote his missive (published in English as “Letter to His Father”) in 1919, when he was 36, but did not send it. Which is just as well, because it is unlikely that the letter would have prompted any kind of reckoning from Hermann Kafka: Not only was he an abusive despot, but according to a biographical note on the Franz Kafka Museum’s site, he and his son “had contrasting attitudes to life, family, marriage, employment and other people” — in other words, everything.Guagno barrels through the dense diatribe, which makes it clear that Hermann has taken permanent residence in his now-adult son’s head: “Your threat, ‘Not a word in contradiction!’ together with the image of your raised hand, has haunted me ever since I can remember,” Franz writes.Despite being a repetitive, off-putting screed, Kafka’s text is not a stranger to the stage, and it has even been turned into an opera. This is even the second go-round for Rutherford and Guagno, who presented another high-tech, conceptual production in Brooklyn in 2012.The new show is fancy and looks sleek, but it is unclear what the staging is trying to convey. The office space may be a nod to Kafka’s own day job at an insurance company, and the surveillance visuals might suggest … well, it’s hard to say what, since this aesthetic has become banal by now, but let’s go with our modern world’s insistence on radically altering the very meaning of privacy.Or Guagno’s juggling reams of paper, surrounded by boxes that probably contain more of the same, might suggest the endlessly dull grind of life. Curiously, watching him feels just as distanced and disconnected as watching Quackity’s inane antics, just a tab away — the closest Kafka may come to YouTube celebrity.Franz Kafka’s Letter to My FatherThrough March 28; m-34.orgAdvertisementContinue reading the main story More

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    You’re New Here, Aren’t You? Digital Theater’s Unexpected Upside

    #masthead-section-label, #masthead-bar-one { display: none }At HomeWatch: ‘WandaVision’Travel: More SustainablyFreeze: Homemade TreatsCheck Out: Podcasters’ Favorite PodcastsAdvertisementContinue reading the main storySupported byContinue reading the main storyYou’re New Here, Aren’t You? Digital Theater’s Unexpected UpsideCompanies and venues that put work online are finding big, new and younger audiences — but little revenue.Pittsburgh Public Theater has found an audience for streamed shows like “The Gift of the Mad Guys,” an adaptation of O. Henry’s “The Gift of the Magi.”Credit…via Pittsburgh Public TheaterFeb. 24, 2021Five days after the coronavirus quieted performing arts venues, the Irish Repertory Theater found its voice.It was St. Patrick’s Day, after all — not an occasion to go unacknowledged, even during a pandemic. So the humble nonprofit started posting homespun videos of company members performing Irish-themed songs, poems and monologues on social media.The response was encouraging, and in the 11 months since, the theater has added nine full-length digital productions. A house manager with no video editing experience stitched together the first such effort, a three-person play about a blind woman called “Molly Sweeney,” using video actors shot of themselves on their phones.By the time the theater was ready to attempt a holiday musical, “Meet Me in St. Louis,” it was considerably more ambitious, shipping green screens, tripods, lighting and sound equipment to actors’ homes.Was there an audience for these virtual ventures? Decidedly, yes.Over the course of this pandemic year, 25,000 households have reserved tickets — they are free, but there is a suggested donation — for at least one of Irish Rep’s digital productions (and many of them watch more than one show). That’s double the 12,500 people who buy tickets to at least one of the company’s productions in an ordinary year, when it’s comparatively safe to see live performances while sitting next to strangers.Even more striking: 80 percent of those who have watched an Irish Rep production over the last year are newbies who have never been to the company’s 148-seat theater, nestled in Manhattan’s Chelsea neighborhood.“We’re batting down barriers we’ve been wrestling with for decades,” said Frances Howorth, the theater’s director of marketing and digital strategy. “We’ve reached audiences we couldn’t have imagined reaching.”From left, Paul O’Brien, Geraldine Hughes and Ciaran O’Reilly in the Irish Repertory Theater’s virtual production of “Molly Sweeney.”Credit…via Irish RepThe pandemic has, of course, been devastating for theaters, costing lives, jobs and dollars. And many longtime theatergoers find streaming unsatisfying — no substitute for the you-are-there sensory experience.But across the country, and beyond its borders, many theaters say new audiences for their streaming offerings has been an unexpected silver lining — one that could have ramifications for the industry even after it is safe to perform live again and presenters try to return patrons to their seats.“We’ve been excited and somewhat surprised at the eagerness and size of the audience that we’ve uncovered,” said Oskar Eustis, the artistic director of the Public Theater, a large New York nonprofit best known for its free Shakespeare in the Park program. The theater, which has streamed both video and audio shows during the pandemic at no charge, has drawn an audience of 700,000 for its digital productions. And while measuring the size of online audiences can be imprecise, the theater has attracted people from every state and 68 countries.“I got a fan letter from Kazakhstan, which is a first for me,” Eustis said.The pattern, although not universal, is widespread. In California, La Jolla Playhouse has seen its audience grow sixfold, from about 100,000 during a typical in-person season, to 640,000 thus far for its digital programming, which included a three-part radio horror show.Christopher Ashley, the theater’s artistic director, said he imagined digital programming would be a less dominant part of his programming post-pandemic, but that because so many people had been interested in watching it, “we’re not going to just shut off that stream.”There are reasons to be cautious about the metrics. The basic tools used by theaters to measure audience can’t determine how many people are watching within a household, and generally don’t reflect how many people watch or listen for just a moment and move on.But many theater executives assert that online theater has brought them a significantly larger audience than they saw in-person, a growth they attribute to price (much of the digital content is free or low-cost); geography (you can check in from anywhere with internet access); and, in many cases, ease (watch at your convenience, with no advance planning).Some of the content is full-length, but much is also bite-size, reflecting online viewing habits. And it comes in many flavors: archival and new, recorded and live, in some cases seeking to capture the feeling of being in Row J, and in others embracing digital theater as a new art form. Rattlestick Playwrights Theater, a nonprofit in New York, has streamed not only plays, concerts and conversations, but also a court transcript reading, a “communal ritual” and, now underway, a 17-part audio series set on the No. 2 train.David Kwong (framed in yellow) with members of the digital audience gathered for his Geffen Playhouse production “Inside the Box.”Credit…via Geffen PlayhouseThere is even money to be made. The Geffen Playhouse in Los Angeles has earned $2.5 million selling tickets to a series of live and interactive shows featuring magic, puzzles, cooking and a murder mystery. That theater has been quite aggressive — it has held more than 600 live performances since last May, including several scheduled for the convenience of international audiences — and reports that 88 percent of its audience during the pandemic had never been to a show at the playhouse.But digital content, in most instances, generates far less revenue: At the Center Theater Group in Los Angeles, which decided to make most digital programs free to donors and subscribers, streaming has brought in $154,000 during the pandemic, whereas by this time in a normal season, that theater would expect about $23.5 million in box office revenue. Most nonprofit theaters are staying afloat thanks to a combination of philanthropy and layoffs; they say the digital work is not for revenue, but to maintain audience and provide work for artists. Often, theaters must navigate thorny health and labor issues as part of the process.“We started this for our members as a way to keep them close when we had to shut down our stages, and, quite frankly, so they wouldn’t ask us for ticket refunds,” said Kara Henry, the marketing director for the Steppenwolf Theater Company in Chicago.Many of the theater’s longtime patrons greeted the initiative with a shrug, but newcomers were more enthusiastic. Now Steppenwolf has 2,500 digital-only members, who pay $75 for a subscription. “Our virtual-only members are a full decade younger than our traditional members, so obviously that thrilled us,” Henry said.Marya Sea Kaminski, the artistic director of Pittsburgh Public Theater, has been pleased to reach senior citizens by streaming shows to their residential communities.Credit…Ross Mantle for The New York TimesPittsburgh Public Theater not only has seen audience growth, but also has found ways to reach the hard-to-reach: It arranged to stream its productions on the television sets at residential senior communities in western Pennsylvania. “This has been a truly fascinating time to really think about who we are, what is our mission, and to have a lot of important conversations about access and accessibility,” said Marya Sea Kaminski, the theater’s artistic director.Streaming helped TheatreSquared in Fayetteville, Ark., avoid layoffs and persuade three-quarters of its subscribers to renew during the pandemic. The theater has created 10 streaming productions, five of them filmed onstage using safety protocols, including Jocelyn Bioh’s acclaimed “School Girls; or, the African Mean Girls Play,” which has been extended through March 14. (Another play, about Marie Curie, is watchable through that date as well.)“Obviously, it’s better to sit down in the theater,” said Martin Miller, the organization’s executive director. “But tell that to a kid in a rural school 100 miles away who might not otherwise have a theater to go to, or to the patron who came for years but can’t leave home anymore home due to mobility issues.”The virtual pivot is not for everyone. In interviews, several theater-lovers around the country expressed screen fatigue, quality concerns and technology woes. “I tried,” said Jonathan Adler, a 42-year-old psychology professor in Massachusetts. “Much of it is quite entertaining, some of it is quite moving, and a bit of it is dreck, but, quite frankly, none of it is theater.”But to others, streaming is a gift — even preferable to live performance. Before the pandemic, Rena Tobey, a 62-year-old freelance educator in New York, subscribed to multiple local theaters; now, citing comfort, sightlines and sound quality, “I will be thrilled to give them all up to watch from home.”Even when theaters resume live productions for live audiences, many are planning to put money behind streaming as part of their offerings. Ma-Yi Theater Company and Dixon Place, both in New York, have invested in studio-quality equipment, hoping for rental income as well as to innovate in their own work.From left, Carly Sakolove, Amy Hillner Larson and Michael West in “NEWSical the Musical,” the first show produced and streamed by the Lied Center for Performing Arts.Credit…via Lied Center for Performing ArtsThat future has already arrived at the Lied Center for Performing Arts in Lincoln, Neb., where socially distanced performances returned in July. The center bought a five-camera system to broadcast work from its theater and has been using it since September. Its spring 2021 season — yes, it has a spring season — will feature Kelli O’Hara, the Silkroad Ensemble and mandolinist Chris Thile, all viewable either in person or online.And the Oregon Shakespeare Festival recently announced a 2021 season that promises both live and virtual productions, including a “Cymbeline” released in episodes over two years. Nataki Garrett, the festival’s artistic director, said the pandemic had expedited her efforts to reach new audiences.“We are providing a door,” she said, “for anybody to enter.”AdvertisementContinue reading the main story More

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    Theater to Stream: Revisiting ‘Rent’ and ‘Angels in America’

    AdvertisementContinue reading the main storySupported byContinue reading the main storyTheater to Stream: Revisiting ‘Rent’ and ‘Angels in America’Presentations include the 30th anniversary of George C. Wolfe’s “The Colored Museum”; Andréa Burns in “Bad Dates”; and a solo show by Riz Ahmed.From left, Adam Pascal, Daphne Rubin-Vega and Anthony Rapp in “Rent,” whose anniversary is being celebrated with a reunion presented by New York Theater Workshop.Credit…Sara Krulwich/The New York TimesFeb. 17, 2021A pair of game-changing shows are celebrating big anniversaries, so now is a good time to revisit them and their legacies.George C. Wolfe’s “The Colored Museum,” an anthology of sketches about Black culture (called exhibits), felt like a bolt of lighting when it premiered in 1986. At its heart, as Frank Rich said in his New York Times review, was the question “How do American Black men and women at once honor and escape the legacy of suffering that is the baggage of their past?”From left, Reggie Montgomery, Vickilyn Reynolds, Tommy Hollis and Suzzanne Douglas in the streaming production of “The Colored Museum,” filmed in 1991.Credit…Nancy LevineThanks to Crossroads Theater Company — where the show originated before moving to the Public Theater, and which is streaming the “Great Performances” capture from 1991 — we can confirm that while a few details have aged, “The Colored Museum” retains much of its satirical charge.It’s fascinating, now, to see how playlets in the show — such as “Git on Board” (about welcoming guests on a “celebrity slaveship”) and “The Last Mama-on-the-Couch Play” (a blistering take on “A Raisin in the Sun” — have influenced contemporary works like Branden Jacobs-Jenkins’s “An Octoroon” and Jordan E. Cooper’s “Ain’t No Mo.’” Through Feb. 28; crossroadstheatrecompany.comWhen Jonathan Larson’s “Rent” opened at New York Theater Workshop in 1996, its young, often queer and racially diverse characters felt new in musicals; it also dealt with the HIV/AIDS crisis, one of the biggest issues of the day. The show immediately found a passionate audience, won the Pulitzer Prize for Drama and transferred to Broadway, where it remained for over 12 years. Hindsight makes it clear that “Rent” has endured because a fairly conventional heart beats under its edgy demeanor, and that this “rock” musical is built out of zhuzhed-up show tunes; those are solid bones.New York Theater Workshop is revisiting the phenomenon with the tribute “25 Years of Rent: Measured in Love,” in which Eva Noblezada, Ben Platt, Billy Porter and Ali Stroker join original cast members, including Wilson Jermaine Heredia, Idina Menzel, Adam Pascal, Anthony Rapp and Daphne Rubin-Vega. March 2-6; nytw.orgNathan Lane in the National Theater’s production of “Angels in America” on Broadway.Credit…Sara Krulwich/The New York TimesCatching up with British productionsThe National Theater’s streaming arm, National Theater at Home, has just made available its acclaimed production of “Angels in America,” which stars Andrew Garfield, Nathan Lane and Denise Gough Some of us in the United States were lucky enough to see it when the production traveled from London to Broadway three years ago. Perhaps even more exciting, then, is the opportunity to discover older shows that didn’t come to New York, like “Antigone” starring Christopher Eccleston and Jodie Whittaker; “Medea,” with a pre-“I May Destroy You” Michaela Coel as the nurse; and Lucy Kirkwood’s “Mosquitoes,” in which Olivia Colman and Olivia Williams play sisters. ntathome.comAndréa Burns in Theresa Rebeck’s “Bad Dates.”Credit…via George Street Playhouse‘Bad Dates’A good rule of thumb: Whenever the wonderful Andréa Burns (“In the Heights,” “On Your Feet!”) pops up in something, just check it out. In this case it’s Theresa Rebeck’s one-woman play “Bad Dates,” presented by the George Street Playhouse in New Jersey, which should provide good opportunities for Burns to flex her considerable comic muscles as a divorced woman looking for love. Feb. 23-March 14; georgestreetplayhouse.orgMichael Guagno stars in the Kafka-inspired “Letter to My Father.”Credit…Eileen Meny‘Letter to My Father’In 1919, a 36-year-old Franz Kafka penned, but did not send, a long missive to his father, Hermann. The text (published in English as “Letter to His Father”) was an impassioned of indictment of a domestic tyrant, the now-grown son still possessed by fear, his wounds still fresh. The M-34 company, captures the live show with multiple cameras, offering various perspectives to the audience. The show is directed by James Rutherford, and performed by Michael Guagno. Feb. 19-March 28; m-34.orgRiz Ahmed in his solo show “The Long Goodbye.”Credit…Kelly Mason‘The Long Goodbye’The British actor Riz Ahmed, whose performance in “Sound of Metal” recently earned him a Golden Globe nomination, is also a rapper. A solo show expanding on themes explored on his album of the same name, “The Long Goodbye” was livestreamed in December and is now available on demand from the Brooklyn Academy of Music and the Manchester International Festival, which jointly commissioned it. Recording himself on a cellphone, the charismatic Ahmed prowls the empty Great American Music Hall in San Francisco while blending hip-hop and spoken word, autobiographical accounts and pointed insights. Through March 1; bam.orgTelling someone else’s storyTwo of the most storied performers you could dream of seeing are appearing in a solo biographical shows they also wrote. First, Lillias White, a Tony Award winner for “The Life,” pays tribute to the jazz great Sarah Vaughan in “Divine Sass” (Feb. 18-20). Then André De Shields, who stole the show every night in “Hadestown,” portrays an abolitionist and social reformer in “Frederick Douglass: Mine Eyes Have Seen the Glory” (Feb. 26-28). Both will be presented on Flushing Town Hall’s virtual stage, flushingtownhall.orgWendell Pierce, left, and Charlie Robinson in “Some Old Black Man.”Credit…Doug Coombe‘Some Old Black Man’One of the greatest actors of his generation, Wendell Pierce (“The Wire,” “Treme”) is fiercely committed to theater. In 2018, he starred in the James Anthony Tyler two-hander “Some Old Black Man” in New York; last fall, he quarantined in Ann Arbor, Mich., to participate in a virtual, fully staged version of that play for the University of Michigan’s University Musical Society. Pierce plays a middle-aged college professor who reconnects with his father (Charlie Robinson) as the two men confront their experiences with racism. March 1-12; ums.org‘The Past Is the Past’Manhattan Theater Club revisits some of its past productions in Curtain Call, a new reading series. Ron Cephas Jones — a captivating stage actor despite being most famous for the series “This Is Us” — and Jovan Adepo (“Watchmen”) lead Richard Wesley’s “The Past Is the Past.” The New York Times called the play “a poignant evocation of families and generations in conflict” when the company presented it in 1975, a year after its premiere at the Billie Holiday Theater in Brooklyn (Feb. 18-28). Head over to Manhattan Theater Club’s YouTube channel to watch the playwright John Patrick Shanley and Timothée Chalamet discuss the 2016 production of “Prodigal Son” — with generous excerpts from the show, which just predated Chalamet’s stardom. manhattantheatreclub.com‘48Hours in … El Bronx’For this year’s digital edition of Harlem9 and Pregones/Puerto Rican Traveling Theater’s “48Hours in …” festival, the playwrights Julissa Contreras, Nelson Diaz-Marcano, Alisha Espinosa, Andres Osorio, Alejandra Ramos Riera and Andrew Rincon looked to the work of photographers from the South Bronx collective Seis del Sur to create six 10-minute plays. Feb. 18-22; harlem9.veeps.comAdvertisementContinue reading the main story More