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    How Disney Created the Hit Single 'We Don't Talk About Bruno'

    “We Don’t Talk About Bruno” from “Encanto” is a surprise chart topper and TikTok darling. Here’s how Disney created its biggest smash since “Let It Go.”“A seven-foot frame! Rats along his back!” a curly-haired teenager draped in a cloak lip-syncs for the camera.“I associate him with the sound of falling sand,” a busy mom nods appreciatively, bopping along with a vacuum as she embarks on a kitchen dance break.“I’m sorry, mi vida, go on!” a pair of sisters screech, perilously off-key.“Encanto” cautioned against talking about Bruno, but a whole lot of people are obsessed with a song about him.Since that animated Disney film opened in theaters in November and arrived on Disney+ on Christmas Eve, its playful song “We Don’t Talk About Bruno” has steadily grown into an international hit. Unlike most Disney breakouts, “Bruno” is not a wistful hero’s solo or a third-act power ballad. It’s a Broadway-style ensemble track that revels in gossip about a middle-age man.Yet the song recently topped the Spotify, Apple Music and iTunes charts in the United States, reached No. 1 on the global YouTube music videos chart and currently sits at No. 5 on the Billboard Hot 100 — the first original song from a Disney animated film to rank that high since the “Frozen” anthem “Let It Go” in 2014. Other “Encanto” tracks, like “Surface Pressure” and “The Family Madrigal,” are also rising. And this week, the film’s soundtrack bumped Adele’s “30” from the top spot on the Billboard 200.“Bruno” has been bolstered by its popularity on TikTok, where tribute clips from the likes of that cloaked teenager, those screeching sisters and that bopping mom have racked up millions of views.“I could look at the TikToks all day,” one of the “Encanto” directors, Jared Bush, said in an interview. “Everyone is finding a different entry point, whether it’s a specific moment or character dynamic. There’s something in it for everybody and, honestly, it’s just delicious.”Explore the World of ‘Encanto’Disney’s new film, about a gifted family in Colombia, pairs stunning animation with spellbinding songs by Lin-Manuel Miranda.Review: “Encanto” charms with its focus on family dynamics, fantastic feats of wizardry and respect for Latino culture, writes our film critic.The Voice of Mirabel: Stephanie Beatriz, who won over fans with her role in “Brooklyn Nine-Nine,” discusses taking on the lead role in the film.An Enchanting Soundtrack: The film’s album of music recently climbed to the top of the Billboard 200, displacing Adele’s “30.”A Slice of His Homeland: A Times reporter watched “Encanto” with her Colombian father. Here’s what they thought.In the movie about a Colombian teenager named Mirabel Madrigal (voiced by Stephanie Beatriz) and her supernaturally gifted family, Bruno (John Leguizamo) is a mysterious, outcast uncle whose ability to see the future earns the abject scorn of all those receiving bad news. His family and the townspeople share their colorful, often bitter, anecdotes about his prophecies in the song.Germaine Franco provided the “Encanto” score, while “Bruno” and the rest of the songs were written by Lin-Manuel Miranda, who had worked with Disney on the soundtrack of the 2016 film “Moana.” The “Encanto” filmmakers said he had delivered the infectious “Bruno” virtually on command.In spring 2020, the directors Bush and Byron Howard; the co-director Charise Castro Smith; and Tom MacDougall, then head of music at Walt Disney Animation Studios, hopped on one of their weekly video chats with Miranda to brainstorm an ensemble track about Bruno that could provide a jolt of energy midfilm.“We could see Lin thinking, and he looked at us and said, ‘It feels like a spooky ghost story, like a spooky montuno,’” Howard said, referring to a Cuban musical pattern. “And he turns to the piano and plays the first three chords. We literally saw him put it together and compose in that very moment. I’ve never had that happen before.” (Miranda was unavailable for an interview.)The character of Bruno had already evolved during the film’s creation. In an early iteration, he was much younger, someone Mirabel’s age. He was also originally named Oscar, but Bush said a legal snag over the existence of a number of real-life Oscar Madrigals in Colombia, led them to explore other name options. He sent Miranda a list of five alternatives, to which the songwriter replied, “Definitely Bruno.”“I couldn’t figure out why he was so definitive,” Bush said, “until two days later when we heard, ‘Bruno, no, no, no.’”Miranda then recorded a demo track in which he sang all 10 parts. “It was like Lin-Manuel on steroids,” said Adassa, the singer-songwriter who voices Dolores, the Madrigal cousin with exceptional hearing. (That demo has not been released, though a popular Miranda impressionist has taken a stab at what it might sound like.)With only storyboard sketches and Miranda’s audio to guide them, the film’s choreographer, Jamal Sims, and his team spent about two weeks in a Los Angeles studio creating the “Bruno” dance moves for the animators to render digitally. Incorporating elements of cumbia, the Colombian national dance that features African, Indigenous and European influences, along with salsa and rumba, they mapped out every moment of the song and shot a reference video in one take as if part of a live musical. Even Bruno’s rats perform intricate steps. (The animation team would later film the dancers from different camera angles.)“We had to build this all from our imagination,” the assistant choreographer, Kai Martinez, said. “What helped make this piece unique is that we had a group of Latinx dancers from Colombia, from Cuba, from Puerto Rico — people who understood the assignment.” (Clips of their choreography shared by Martinez on TikTok have amassed more than 23 million views.)Martinez, who is a first-generation Colombian American, also served as an animation reference consultant and provided the filmmakers with crucial insights into cultural nuances and mannerisms.“It was bigger than a job,” she said. “Being a Colombian woman, this is the kind of film that I would have wanted to watch when I was a kid.”Meanwhile, because of Covid precautions, the voice actors recorded their parts separately in studios across the United States and Colombia. Rhenzy Feliz sang the shapeshifting cousin Camilo’s lines in a rented space near San Luis Obispo, Calif., and said he channeled “theater kid” energy in his character’s dramatic delivery. Adassa recorded in her home studio in Nashville.“At first my rap was going to be an octave higher,” she said of her whispery bars. “I thought, she’s such an intimate speaker, I’m going to do it an octave lower. And it worked.”Despite its huge popularity, “Bruno” won’t get any Oscar love: The studio submitted only “Dos Oruguitas,” an emotional Spanish ballad performed by Sebastián Yatra, for awards consideration. That song, while not as ubiquitous as “Bruno,” made the academy’s best original song short list last month. Should it go on to take the statuette, it would make history as Disney’s first non-English-language winner.“‘Dos Oruguitas’ was so central to the emotional theme of the movie,” Howard said when asked if they had considered submitting “Bruno.” He added, “It’s probably the most critical bit of musical storytelling in the whole film because it has to do with the history of the family and Mirabel understanding her grandmother.”In fact, betting on “Bruno” would have been a bold strategic departure. You’d need to look as far back as “Under the Sea” from “The Little Mermaid” (1989) to find a Disney Oscar winner with a similar theatrical quirkiness. Since then, when the studio has wowed the academy, it has been overwhelmingly for ballads, including “A Whole New World” (“Aladdin”), “Can You Feel the Love Tonight” (“The Lion King”), “Colors of the Wind” (“Pocahontas”), “Let It Go” (“Frozen”) and “Remember Me” (Pixar’s “Coco”), along with the occasional Randy Newman ditty.Besides, multiple submissions could have risked the possibility of splitting votes, and Miranda lacks only an Oscar to achieve the rare career E.G.O.T. This wouldn’t be his first nomination: His “Moana” track, “How Far I’ll Go,” lost to “City of Stars” from “La La Land.” (In addition to his work on “Encanto,” he also directed “Tick, Tick … Boom!” and could potentially land a nomination for that film.)Beyond awards season, the “Encanto” directors said they were open to the possibility of a sequel, stage show or spinoff series. “I would love for there to be continuing stories of these characters because they’re real people to us,” Bush said. “Ninety minutes is not enough time to spend with the Madrigals.”And despite some fans’ theories that “We Don’t Talk About Bruno” — and the repeated reprimand “Silenzio, Bruno!” in the Pixar film “Luca” — show Disney has an anti-Bruno agenda, the filmmakers insist it isn’t so.“At the end of ‘Encanto,’ Bruno turns out to be a great guy,” Bush said. “So, you know, we’ve resurrected that name. I think Bruno should be proud of that.” More

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    ‘Encanto’ Soundtrack Ousts Adele From No. 1

    The album of music from the latest Disney animated film climbs to the top of the Billboard 200 after first arriving in November.The soundtrack to “Encanto,” the new Disney animated film, has reached No. 1 on the Billboard chart, displacing Adele’s “30” after a six-week run at the top.The “Encanto” album, with songs by Lin-Manuel Miranda that draw on salsa and hip-hop and are performed on traditional Colombian instruments, came out in November — initially landing at No. 197 — and has had a steady climb to the top. After the film’s streaming release on Disney+ on Christmas Eve, the soundtrack entered Billboard’s Top 10.One of its numbers, “We Don’t Talk About Bruno,” is currently the most-streamed song on Spotify, beating out a slew of new tracks by the Weeknd. (The Weeknd’s surprise album, “Dawn FM,” released on Friday with just a few days’ notice, is expected to open with huge numbers on next week’s chart.)The “Encanto” soundtrack, which also features pieces from the film’s score by Germaine Franco, had the equivalent of 72,000 sales in the United States last week, according to MRC Data, Billboard’s tracking arm. That total includes 88 million streams and 11,000 copies sold as a complete package. “Encanto” is the first soundtrack to reach No. 1 on Billboard’s chart since “Frozen 2” in late 2019.Adele’s “30” fell to No. 2, while Morgan Wallen’s “Dangerous: The Double Album” is No. 3 in its 52nd week out. While Wallen has been publicly snubbed by the music industry after being caught on video last year using a racial slur — he received no Grammy nominations — “Dangerous” has been an enormous success, with steady fan loyalty.“Dangerous” was the most popular album of 2021, with the equivalent of 3.2 million sales in the United States, according to MRC — beating out “30” and other hits by Olivia Rodrigo and Drake by a wide margin. Since it came out last January, “Dangerous” has remained in the Top 10 of the Billboard 200 album chart every week except one, last month, when it was pushed out by a number of Christmas albums.Wallen is scheduled to begin a tour of arenas in February, including a date at Madison Square Garden on Feb. 9.Also this week, Rodrigo’s “Sour” is No. 4 and Taylor Swift’s Red “(Taylor’s Version)” is No. 5. More

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    Revisiting Childhood Wonder With Winnie the Pooh and Emmet Otter

    Our critic takes in two puppet-driven musicals in Manhattan. But with the Omicron variant on the rise, maybe kid-friendly theater is best consumed at home right now.“My, God,” I thought, perhaps 20 minutes into “Winnie the Pooh: The New Musical Stage Adaptation” at Theater Row in Manhattan. “Why am I here? That bear couldn’t even be bothered to put on pants.”One of the small private sorrows of last year’s lockdown was that I couldn’t take my children to the theater, a practice I’d begun when I was still carrying them in BabyBjorns. With vaccinations newly available to the 5-to-11 set, I had just started to bring them back. When I’d booked our tickets for “Winnie the Pooh,” the Omicron variant was still mostly an abstract concept, fodder for late-night jokes and Twitter memes. But as we made our way to Times Square this weekend — passing round-the-block lines at testing sites and crowding into a subway car — it felt a lot more real.Written and directed by Jonathan Rockefeller, with songs borrowed from the Sherman Brothers and other music composed by Nate Edmonson, “Winnie the Pooh” is an unremarkable stage adaptation of the Disney franchise, itself an adaptation of A.A. Milne’s short story collections about a human boy and his fuzzy friends. Despite having always agreed with Dorothy Parker’s assessment of Pooh in her Constant Reader column — “Tonstant Weader Fwowed up” — I’d hoped that the show would seem worth the risks.The show follows Pooh, that pantless “bear of very little brain,” and his animal friends through four seasons. The seasons — falling leaves, snowflakes — are absolutely the best part. The scruffy full-size puppets are manipulated by denim-clad actors doing weird voices. (The actors control the puppets by sticking a fist through the backs of their heads, which is somewhat disturbing.)But it’s both much too much, when it comes to the acting, and not nearly enough in terms of story or stakes or reasons for being. At the performance I attended, Pooh’s mic broke, and one of Tigger’s feet disconnected. In the summer section, Pooh became stuck in the hollow of a tree, which was nice for a while.A toddler behind me happily narrated the goings on, but one of my children threatened to doze off throughout and the other kept kicking me with her rain boots, which suggests something less than rapture.The cast of “Jim Henson’s Emmet Otter’s Jug-Band Christmas” at New Victory Theater.Richard TermineTwo days before, we’d had a far more soothing experience, at another puppet-driven musical, the New Victory Theater’s “Jim Henson’s Emmet Otter’s Jug-Band Christmas,” a stage adaptation of the 1977 television special, based in turn on the children’s book by Lillian and Russell Hoban. The theater looked as glorious as ever, though rigorous social distancing kept it less than half full. Onstage were a mix of enchanting puppets (including some really acrobatic squirrels) and humans dressed as animals. Set in Frogtown Hollow, a picture-pretty riverside community, the show tells the story of Emmet and Ma, semiaquatic animals eking out a hardscrabble life of laundry and odd jobs.When they receive news of a talent competition with a $50 reward, they separately decide to enter, though this means hocking Emmet’s tools (to buy a costume for Ma) and wrecking Ma’s washtub (to provide an instrument for Emmet). So it’s very “Gift of the Magi.” I question the wisdom of trading the means of honest work for a fleeting chance at fame. But then again I was a theater major, so really what do I know?Christopher Gattelli, the director and choreographer, and Timothy Allen McDonald, the lead producer, have gussied up the libretto nicely, giving the furry characters a bit more depth and enlivening the talent show. Mostly unchanged are Paul Williams’s superb songs, which draw lightly upon American folk, rock and bluegrass traditions. (Dan DeLange is the orchestrator, he and Larry Pressgrove also provided new arrangements.) Like his best work with the Muppets, Williams’s music is naïve without condescension, as playful as it is heart-whole beautiful. I had “Brothers,” “Our World” and “When the River Meets the Sea” flitting through my head for days after.Though it is a children’s show, it is not exclusively for children. (Our performance was attended almost entirely by adults.) The sets (Anna Louizos, with lighting by Jen Schriever) are charming and transporting, the costumes (Gregg Barnes) elegant. The message, which celebrates fellow feeling and mutual care, is especially welcome right now. I would have taken home every single squirrel.But I don’t know if you should see “Emmet Otter” or “Winnie the Pooh” for that matter, especially with children too young to be vaccinated, despite the care that theaters have taken with their Covid-19 protocols. The day after we saw “Emmet Otter,” the New Victory canceled the next several performances because a company member testing positive for Covid. (Performances resumed two days later.)And the day after “Winnie the Pooh,” we learned that my older child’s fully vaccinated teacher had tested positive, which meant that we would need to quarantine and then test. So it’s possible that we — and not that mom who was leisurely taking maskless selfies at “Winnie the Pooh” — were the real problem. Togetherness has its price right now.Happily, the New Victory has made “Emmet Otter” available for streaming. So you can visit Frogtown Hollow without ever leaving your home. Which isn’t what most of us want. But it may be what a lot of us need. Even a bear of very little brain — or a bear with a brain half-broken from risk assessment — knows that.Winnie the PoohThrough Jan. 30 at Theater Row, Manhattan; winniethepoohshow.com.Jim Henson’s Emmet Otter’s Jug-Band ChristmasThrough Jan. 2 at New Victory Theater, Manhattan; newvictory.org. More

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    Disney Hires Geoff Morrell to head P.R. and Government Relations

    The Walt Disney Company has found a new image protector and polisher: Geoff Morrell, 53, who helped the fossil fuel giant BP brighten its reputation after the 2010 Deepwater Horizon oil rig disaster and who served as the Pentagon’s press secretary during the Iraq war.Bob Chapek, Disney’s chief executive, announced the hiring of Mr. Morrell as chief corporate affairs officer, a newly created job, on Tuesday. The position will combine several global functions — communications, public policy, government relations, corporate social responsibility and environmental issues — that previously had been distributed between Disney departments.Mr. Morrell faces many challenges. Disney is going through a choppy regime change: Mr. Chapek became chief executive last year, but his well-liked predecessor, Robert A. Iger, has remained as executive chairman. (He leaves for good on Dec. 31.) The company is also trying to transform itself into a streaming titan while dealing with a shift in the country’s culture: Its family-friendly brand is meant to be for everyone, but neutrality in today’s hyperpartisan world is almost impossible.Mr. Morrell’s hiring, first reported by The Hollywood Reporter, ends a guessing game about who Mr. Chapek would select to succeed Zenia B. Mucha, who announced her retirement as Disney’s chief communications officer in July. Among other duties, Ms. Mucha, 65, commanded Disney’s 500-person global media relations team for 19 years.Mr. Morrell will relocate to Los Angeles from London, where BP is based. He will start at Disney at the end of January. “Few companies are as beloved as Disney, and I am committed to doing everything I can to make sure it remains that way,” Mr. Morrell said.In a memo to BP employees on Tuesday, Bernard Looney, BP’s chief executive, cited the “modernization” that Mr. Morrell brought to the company’s communication efforts. “He helped me change the tone of the corporate voice so that it is hopefully now much more human,” Mr. Looney wrote. Mr. Morrell most recently served at BP as executive vice president of communications and advocacy.Early in his career, Mr. Morrell was a reporter at ABC News, which is owned by Disney, serving as a White House correspondent from 2004 to 2007. He left journalism in 2007, when he joined the Pentagon during the Bush administration, serving as chief spokesman for Robert M. Gates, the defense secretary, and the U.S. military.“I trust this guy to do and say what I want,” Mr. Gates wrote of Mr. Morrell in his 2014 memoir, “Duty,” while recounting how he had fought to keep him as Pentagon spokesman when President Barack Obama took over in 2009. Mr. Morrell, he wrote, was “one of the handful of people I could count on to criticize me to my face, to tell me when I had given a poor answer to a question, to question my patience (or impatience) with others in the Pentagon, and to question a decision.” More

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    New Initiative Aims to Change How Movies Portray Muslims

    An advocacy group has created a worker database with help from Disney to bring more Muslims into the filmmaking process.A new initiative to promote the inclusion of Muslims in filmmaking has been created by an advocacy group with the support of the Walt Disney Company — following a report issued this year that found that Muslims are rarely depicted in popular films and that many Muslim characters are linked to violence.The project, the Pillars Muslim Artist Database, was announced on Tuesday by the Pillars Fund, an advocacy group in Chicago. It produced the earlier report on depiction along with the University of Southern California Annenberg Inclusion Initiative and others.Kashif Shaikh, a co-founder of Pillars and its president, said that when the group discussed the findings, those in the industry often said they did not know where to find Muslim writers or actors.The database, Shaikh said, aims to give Muslim actors, directors, cinematographers, sound technicians and others, who could help create more nuanced portrayals, the chance to compose online profiles that can be reviewed by those hiring for film, television and streaming productions.That way, “Muslims around the country would be able to opt in and talk about their talents, talk about their expertise,” Shaikh said. “It was really meant to be a resource for studios, for the film industry.”The report on depiction, “Missing & Maligned,” was issued in June and analyzed 200 top-grossing movies released between 2017 and 2019 across the United States, Britain, Australia and New Zealand.Of 8,965 speaking characters, 1.6 percent were Muslim, the report said. It added that just over 60 percent of primary and secondary Muslim characters appeared in movies set in the historical or recent past. Just under 40 percent appeared in three movies which took place in present-day Australia, the report said, and most of those characters — including “the only present-day Muslim lead” — appeared in one movie, “Ali’s Wedding,” released in 2017.Pillars, along with the Inclusion Initiative and the British actor Riz Ahmed and his production company, Left Handed Films, also released a companion report titled “The Blueprint for Muslim Inclusion” that was intended to “fundamentally change the way Muslims are portrayed on screen.”Before the reports were issued, Shaikh said, Pillars had begun conversations with Disney, which supported the creation of the database with a $20,000 grant.Latondra Newton, senior vice president and chief diversity officer of Disney, said in a statement that the support was part of an ongoing effort “to amplify underrepresented voices and untold stories,” adding: “We are honored to support the new Pillars Muslim Artist Database.”This follows the announcement last week of a guide, “The Time Is Now: The Power of Native Representation in Entertainment,” that was the result of a partnership between Disney and IllumiNative, a nonprofit group that works to raise the visibility of “Native Nations and peoples in American Society.”That guide was created “to help move beyond the outdated, inaccurate and often offensive depictions of Native peoples in pop culture,” the group said in a statement. It includes sections on “Combating Negative Stereotypes,” “Avoiding Cultural Appropriation” and “Supporting Native Storytellers.”Five Movies to Watch This WinterCard 1 of 51. “The Power of the Dog”: More

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    Alan Horn, a top creative executive, is the latest high-ranking Disney departure.

    One of Hollywood’s senior statesmen announced his retirement on Monday, adding to a startling changing of the guard at the Walt Disney Company.Alan F. Horn, 78, will step down on Dec. 31 as chief creative officer of Disney Studios Content, a division that includes Marvel, Lucasfilm, Searchlight Pictures, Pixar, 20th Century Studios and Disney’s traditional animation and live-action movie operations. His position is not expected to be filled.“It’s never easy to say goodbye to a place you love, which is why I’ve done it slowly,” Mr. Horn said in a statement. “But with Alan Bergman leading the way, I’m confident the incredible Studios team will keep putting magic out there for years to come.” Mr. Bergman, a steady hand at Disney’s movie division since 1996, succeeded Mr. Horn as chairman of Disney Studios Content last year.Mr. Bergman, 55, called Mr. Horn “one of the most important mentors I’ve ever had.”Mr. Horn’s retirement adds to brain drain at the world’s largest entertainment company as a new generation of executives rise to power — led by Bob Chapek, who became chief executive last year. While not unexpected, the parade of retirements has contributed to an unsettled feeling inside the conglomerate, which is still recovering from an almost complete shutdown during the early part of the pandemic.Robert A. Iger, the executive chairman, is decamping in December. Alan N. Braverman, Disney’s top lawyer, and Zenia B. Mucha, its chief communications officer, plan to leave around the same time. Other departures have included Jayne Parker, who led human resources; Steve Gilula and Nancy Utley, who ran Searchlight, Disney’s art film studio; and Gary Marsh, a longtime Disney-branded television executive.Mr. Horn’s entertainment career has spanned nearly 50 years. He joined Disney in 2012 after being squeezed out of a senior role at Warner Bros. to make room for a new generation of managers. At Warner, where he expertly steered the Harry Potter and Batman franchises, he forged a strategy that ultimately swept through Hollywood — focusing on effects-filled franchise pictures, or “tent poles,” that resonate overseas.The growth at Disney’s movie division under his tenure was jaw-dropping. In 2012, Disney-distributed movies collected about $3.3 billion at the global box office. In 2019, the studio generated $9 billion in ticket sales. More

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    Why 'Shang-Chi' Isn't a Hit in China

    Marvel’s first Asian superhero movie has yet to be released in the mainland amid fierce debate over its back story and star.Marvel released “Shang-Chi and the Legend of the Ten Rings” with China in mind. Simu Liu, the film’s Canadian lead actor, was born in China. Much of its dialogue is in Mandarin. The cast includes Tony Leung, one of the biggest Chinese-speaking movie stars in history.The studio’s first Asian superhero movie is a hit, drawing praise and ticket sales in East Asia and other global markets. Perhaps the only place where the movie has not been well received — in fact, it has not been received there at all — is mainland China.Disney, which owns Marvel, has yet to receive clearance from Beijing’s regulators to show the film in the vast but heavily censored movie market. While the reasons aren’t clear, “Shang-Chi” may be a victim of the low point in U.S.-China relations.China is also pushing back against Western influence, with increasingly vocal nationalists denouncing foreign books and movies and the teaching of English. They have even criticized Mr. Liu for his previous comments about China, which he left in the mid-1990s, when he was a small child.Lack of access to the world’s largest movie market could limit how much money the film makes. But in other parts of Asia, the movie has been greeted warmly by audiences for how it depicts a Chinese superhero burdened by a racist back story.“I was really expecting the movie to be racist,” said David Shin, a Marvel fan in Seoul. “I was surprised at how well they touched upon Asian culture.” Simu Liu in a scene from the movie.Jasin Boland/Disney-Marvel Studios, via Associated PressWorldwide, the movie has earned more than $250 million, all but guaranteeing audiences will be seeing more of Shang-Chi, the title character. Big sales in Asia helped: “Shang-Chi” earned more than $23 million in the Asia Pacific region and debuted at the top of the charts in South Korea, Japan, Taiwan and Singapore. It also set an industry record for a September weekend debut in Hong Kong.The movie is a retelling of the story of a little-known Marvel character created in 1973 — 16 years before Mr. Liu was born — and updated for today’s audiences. It centers on Shang-Chi, a young man working as a valet who is reluctantly drawn into his father’s deadly criminal organization, known as the Ten Rings.The group is named after the magical rings that Shang-Chi’s father, Xu Wenwu, wears on his wrists and that give him destructive power that have helped him destroy and conquer empires.Xu Wenwu is played by Mr. Leung, a legend in Hong Kong cinema. His role in the film was pivotal in attracting Hong Kong audiences to the theaters, said Kevin Ma, a film industry observer and writer from Hong Kong.Tony Leung, a legend in Hong Kong cinema, plays Shang-Chi’s father.Marvel Studios/Disney-Marvel Studios, via Associated Press“It’s hard to imagine anyone who watches Hong Kong films to not know who he is,” Mr. Ma said, adding that Mr. Leung was used as the central figure in advertisements for the film in the Chinese city.To reshape the comic-book character to appeal to Asian and Asian American audiences, Marvel put the movie in the hands of Destin Daniel Cretton, a Japanese American director. In addition to Mr. Liu and Mr. Leung, the cast includes Michelle Yeoh, another major star in Asia, and Awkwafina, the Asian American actor and comedian.The strong showing by “Shang-Chi” comes after a wave of financial and critical success for recent films with Asian casts and production crews, like “Crazy Rich Asians,” “Parasite” and “The Farewell.”But for blockbusters, mainland China is the major market to win. So far this year, its theaters have reaped $5.2 billion in ticket sales, according to Maoyan, which tracks Chinese box office results. Disney has submitted the movie for release there.The director Destin Daniel Cretton, left, and Mr. Liu, far right, on the set. Jasin Boland/Marvel StudiosDespite its absence, the film has generated spirited debate on the Chinese internet. Global Times, a nationalist tabloid controlled by the Communist Party, published commentary that cited the racist origin of the character.Readers of Shang-Chi comic books in the 1970s saw Asian faces colored in unnatural oranges and yellows. They saw the main character shirtless and shoeless, spouting “fortune-cookie platitudes in stilted English,” The New York Times noted recently. And then there was Shang-Chi’s father in the comics: He was named Fu Manchu and caricatured as a power-hungry Asian man, an image that harks back to the stereotypes first pressed upon Asian immigrants a century ago.“How can Chinese people be insulted like this,” the Global Times commentary asked, “while at the same time we let you take our money?”Some critics in China have also pointed to Mr. Liu’s previous comments about China. One nationalist account on Weibo, the popular social media platform, posted several screenshots from a previous interview with Mr. Liu in which he talked about how his parents left “Third World” China where people “were dying of starvation.” (The video is no longer online. A spokeswoman for Disney declined to comment on the remarks.)Mr. Liu has been critical of China before. In 2016, when he was starring in the television show “Kim’s Convenience,” he wrote on Twitter, “I think countries that try to censor and cover up dissenting ideas rather than face them and deal with them are out of touch with reality.” When a Twitter user replied, “sounds like America,” Mr. Liu responded: “I was referring to Chinese gov’t censorship. It’s really immature and out of touch.”Others, including some who said they had seen the movie, leapt to its defense.“There is nothing wrong with the film and half of its dialogue is in Mandarin Chinese,” wrote a Weibo user. “Those who said it insulted China before were too irresponsible.”A marquee for the movie in Los Angeles.Kevin Winter/Getty ImagesStill, the movie has found some resonance with Chinese audiences who have managed to see the film. Jin Yang, 33, a Chinese film producer based in Beijing, praised the film after watching it in a theater in Hong Kong, which despite its own rising censorship operates under different rules.“It’s a bit regretful that the film has not been released in mainland China,” Ms. Yang said. “It’d be great if Chinese audiences could see this film that combines Chinese and Western cultures so well.”Debate about “Shang-Chi” predated the movie’s release, as China’s voluble online audience debated Mr. Liu’s looks, an argument that the actor himself noted with amusement. Some claimed to see a passing resemblance to a young Xi Jinping, China’s top leader, leading to Photoshopped images that others predicted might hurt its chances to pass muster with Chinese film regulators.The trouble in China may have unintentionally helped sales in other markets in Asia, where Beijing’s increasing bellicosity with its neighbors has hurt public perceptions of the country.“I thought that the movie might not be well received in South Korea because of the protagonist being Chinese,” Kim Hanseul, 31, a Marvel fan in Seoul, said. But, he said, the movie’s absence in China “has actually led to more Koreans watching the film.”The movie’s fans said they hoped Chinese audiences would be able to see it eventually.“It’s amusing,” said Ms. Yang, the film producer, “that it’s Americans’ turn to read subtitles in a Marvel film.” More

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    Scarlett Johansson Sues Disney Over ‘Black Widow’ Release

    The star said making the film available on Disney+ at the same time it opened in theaters “dramatically” lowered box office revenue, which could cost her tens of millions of dollars.Never cross a super-assassin: Scarlett Johansson, who has played the Marvel character Black Widow in eight blockbuster films, sued the Walt Disney Company on Thursday over its pandemic-era streaming strategy. The lawsuit marked a sharp escalation in a festering standoff between movie actors and media companies over compensation in the streaming age.The complaint, filed in Los Angeles Superior Court, claims that Disney breached her contract when it released “Black Widow” simultaneously in theaters and on Disney+ earlier this month. Ms. Johansson’s suit said that Disney had promised that “Black Widow” would receive an exclusive release in theaters for approximately 90 to 120 days and that her compensation — based largely on bonuses tied to ticket sales — was gutted as a result of the hybrid release. Simultaneous availability on Disney+, where subscribers could watch the film instantly (and have permanent access to it) for a $30 surcharge, “dramatically decreased box office revenue,” Ms. Johansson said in the suit.“There is no merit whatsoever to this filing,” Disney said in a statement.Over its first three days in theaters, “Black Widow” collected $158 million at theaters worldwide and took in about $60 million on Disney+ Premier Access. Total ticket sales now stand at $327 million, the lowest total for a Marvel Studios release since 2008, when “The Incredible Hulk” collected $265 million (or $341 million in today’s dollars). Disney has not given a running total for Disney+ sales of “Black Widow.”Making “Black Widow” available on Disney+ could cost Ms. Johansson more than $50 million, according to two people briefed on her contract, who spoke on the condition of anonymity to discuss the private agreement. That is how much Ms. Johansson would have made if “Black Widow” had approached $1 billion in global ticket sales; “Captain Marvel” and “Black Panther” both exceeded that threshold in prepandemic release.Films released during the pandemic — including those that have received exclusive theatrical releases — have largely disappointed at the box office, with many consumers demonstrating a reluctance to return to theaters. The entire film ecosystem has been hurt as a result: cinema chains, stars, studios.Disney has cited the coronavirus as a reason for releasing movies like “Black Widow” simultaneously in theaters and on Disney+ Premier Access.Jay Maidment/Marvel Studios, via Disney“First, Disney wanted to lure the picture’s audience away from movie theaters and towards its own streaming service, where it could keep the revenues for itself while simultaneously growing the Disney+ subscriber base, a proven way to boost Disney’s stock price,” the suit, which was first reported on by The Wall Street Journal, claimed. “Second, Disney wanted to substantially devalue Ms. Johansson’s agreement and thereby enrich itself.”Disney’s statement called the lawsuit “especially sad and distressing in its callous disregard for the horrific and prolonged global effects of the Covid-19 pandemic.” The company added, “Disney has fully complied with Ms. Johansson’s contract and furthermore, the release of ‘Black Widow’ on Disney+ with Premier Access has significantly enhanced her ability to earn additional compensation on top of the $20 million she has received to date.”“Black Widow” was initially scheduled for exclusive theatrical release in May of last year. Disney ended up postponing the film’s release three times as the pandemic dragged on.Disney, citing the ongoing coronavirus threat, ultimately decided to release several major movies simultaneously in theaters and on Disney+ Premier Access. It used the strategy in May for “Cruella,” which starred Emma Stone and took in $221 million worldwide. (Disney has kept Disney+ revenue for “Cruella” a secret.) On Friday, Disney will give the same treatment to “The Jungle Cruise,” a comedic adventure that stars Emily Blunt and Dwayne Johnson. It is not known if Ms. Stone, Ms. Blunt or Mr. Johnson renegotiated their contracts with Disney as a result.In December, WarnerMedia kicked a hornet’s nest by abruptly announcing that more than a dozen Warner Bros. movies — the studio’s entire 2021 slate — would each arrive in theaters and on HBO Max. The decision prompted an outcry from major stars and their agents over the potential loss of box office-related compensation, forcing Warner Bros. to make new deals. It ultimately paid roughly $200 million to thwart the rebellion.The deeper question is this: If old-line studios are no longer trying to maximize the box office for each film but instead shifting to a hybrid model where success is judged partly by ticket sales and partly by the number of streaming subscriptions sold, what does that mean for how stars are paid — and where they make their movies?The traditional model, the one that studios have used for decades to make high-profile film deals, involves paying small fees upfront and then sharing a portion of the revenue from ticket sales. The bigger the hit, the bigger the “back end” paydays for certain actors, directors and producers.The streaming giants have done it differently. They pay more upfront — usually much, much more — in lieu of any back-end payments, which gives them complete control over future revenue. It means that people get paid as if their projects are hits before they are released (or even made).Ms. Johansson’s suit also took direct aim at Bob Chapek, Disney’s chief executive, and Robert A. Iger, Disney’s chairman, by citing the stock grants given to them as rewards for building Disney+, which has more than 100 million subscribers worldwide. “Disney’s financial disclosures make clear that the very Disney executives who orchestrated this strategy will personally benefit from their and Disney’s misconduct,” the complaint said.According to the suit, Ms. Johansson’s representatives approached Disney and Marvel in recent months with a request to renegotiate her contract. “Disney and Marvel largely ignored Ms. Johansson,” the suit said. More