‘Beetlejuice Beetlejuice’ Hands Warner Bros. a Lifeline
The movie has made roughly $190 million in its first 10 days, giving the studio a needed hit after a summer of misfires.Warner Bros. managed only a 4.7 percent share of domestic movie-ticket sales over the summer. By that measure, it was Warner’s worst performance since analysts started to compile seasonal box office data in 1982.A haze of despair had settled over the studio by mid-August. Warner Bros. Discovery, the studio’s parent company, had announced yet another round of layoffs. Then it botched the renewal of a crucial television rights deal with the National Basketball Association, prompting investors to flee. Shares were trading in the $6 range, down 90 percent from March 2021.So the horror comedy “Beetlejuice Beetlejuice,” which arrived in theaters from Warner on Sept. 6, in some ways became a flash referendum on the studio’s future. Some people in Hollywood were starting to wonder aloud if there would even be one, at least without a merger with a competitor.Talk about the undead: “Beetlejuice Beetlejuice” collected $111 million in its first weekend in North America, one of the best results on record for September. The PG-13 sequel, directed by Tim Burton, has now been No. 1 for two weeks in a row. It took in another $52 million over the weekend, for a 10-day domestic total of roughly $190 million.Worldwide ticket sales will total about $250 million through Sunday, according to box office analysts. The film cost $99 million to make.“Dancing in the hallways, smiles on faces,” said Michael De Luca, one of Warner’s top film executives. “There is really nothing better for morale than a hit.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More