More stories

  • in

    Kanye West Unveils ‘Donda’ Album, With a Verse From Jay-Z

    As fans packed the Mercedes-Benz Stadium in Atlanta to get a first listen, West danced in a spotlight but chose not to say a word.ATLANTA — A man who is rarely short on words, Kanye West didn’t even have a microphone.Premiering his new album, “Donda,” in front of a packed crowd at the Mercedes-Benz Stadium here on Thursday night, the rapper, who has become known as much for his failed presidential run and his pending divorce as his music, chose not to say a single thing.Dressed in a red jacket with matching pants, West walked around on a white tarp, delivering outsize gestures and dance moves to his new music for less than an hour before leaving. It was a decidedly different tone from his previous public listening sessions, including one he held in 2016 at Madison Square Garden before the release of “The Life of Pablo.” For much of the night, West stood in the center of the stadium’s football field, in the middle of a spotlight, surrounded by fog. When he walked around the venue, he spent a good portion of his time in front of the section where his four children with Kim Kardashian, North, Saint, Psalm and Chicago, were seated. Despite the fact that she has filed for divorce from West, Kardashian and her sister Khloe were also in attendance.“Donda,” West’s 10th studio album, was scheduled to be released by G.O.O.D. Music/Def Jam Recordings on Friday, but it did not appear at midnight, when new music typically reaches streaming services, and still has not surfaced. Representatives for West did not respond to requests for comment about the plan for the album’s release.The album, his first since 2019’s “Jesus Is King,” was named after the rapper’s late mother, Donda West, who began her career as a professor at Morris Brown College in Atlanta in the 1970s. Kanye West was born in the city during this time, although the family would eventually relocate to Chicago. His mother died in 2007 from complications related to plastic surgery. Presumably in honor of her Atlanta ties, West gave 5,000 tickets to Thursday’s listening session to faculty and students at historically black colleges and universities in the city, including Morris Brown, Clark Atlanta, Morehouse and Spelman.Fans were given few details about “Donda” before the event, and the excessively loud speakers at the stadium made it hard to decipher lyrics or other key details. What was clear from the public listening session, which also streamed live via Apple Music, was that the album continued to explore themes of religion both sonically and lyrically, and featured a bevy of guest artists, including a new collaboration with Jay-Z.The lyrics from “Donda” seemed to have little to do with the rapper’s late mother directly, although the album does feature her voice in a few interludes. (“No matter what, you never abandon your family,” she says at one point.) The first track that was played during the event featured West repeatedly chanting “We gonna be OK” over an organ as the crowd illuminated the stadium with cellphone lights. Even on the more boastful songs (“Excuse my manners, I got status. Excuse my problems, I got commas”), there were still heavy nods to his Christian faith. One hook from the album featured the lyrics “I know God breathed on this,” as well as the cheeky lyric “God the father like Maury.”“Donda,” West’s 10th studio album, was scheduled to be released on Friday but has not yet surfaced.John CanonWhile an official track list has not been released, the songs played during the listening session featured guest appearances from rappers including Pusha T, Lil Baby and, perhaps most surprisingly, Jay-Z. Despite their close relationship early in West’s career, they had been open about the strain in their friendship in recent years. The new collaboration teased a “return of the throne,” nodding to the pair’s joint album “Watch the Throne” a decade ago. One Jay-Z lyric appeared to reference West’s onetime support for President Trump: “Hold up, Donda, I’m with your baby when I touch back road/told him stop all of that red cap, we goin’ home.”A few lyrics on the album seemingly nod at his separation from Kardashian, including one where West pleads, “I’m losing my family.” Elsewhere he raps, “Single life ain’t so bad.”It is unclear if the songs played at the event represent the entirety of “Donda.” West, who appeared to still be working on the album in the hours leading up to the event, according to his social media, is known to make changes to projects up until they are released, and sometimes afterward. (Jay-Z’s verse was recorded at 4 p.m. on the day of the listening session, according to Young Guru, the rapper’s longtime recording engineer.)The crowd for the event packed the Atlanta stadium, where there are no restrictions on crowd size despite the Covid-19 pandemic. Attendees were given paneled posters that featured a blurry image of the rapper and his mother. The back of the poster included instructions on how to transform it into a fan, as well as the words, “Mom West was a remarkable woman and a role model who we all loved dearly and cherished. We are fortunate that our lives crossed paths.” Merchandise with a childhood photo of West’s mother was also available, in addition to a beige long-sleeve shirt that featured the name of the album, the date and a Mercedes-Benz logo.Although it had only been announced three days earlier, the listening session attracted fans from outside Atlanta, too, including three friends from Madison, Wis. The trio said they traveled from Madison to Milwaukee at 3 a.m. to catch a 5:30 a.m. flight to Atlanta.“Kanye’s the best producer/rapper out there,” Sam Brink, 22, said. “That justifies the money” the friends spent to attend, he added. Even before the event began, he said he had high expectations for the album and hoped it would be released as scheduled.“I’ll put it this way, if it doesn’t drop, we’re flipping cars,” Brink said with a chuckle. By the time the friends were headed back to Wisconsin on an 8:30 a.m. flight Friday morning, there was still no sign of “Donda” on streaming services. More

  • in

    Is the Yeezy Gap Jacket Really Any Good?

    The first product of the much-hyped collaboration made a big splash. But can Kanye West actually save Gap?The reveal of the first Yeezy Gap jacket on June 8, a year after the partnership between Kanye West and the beleaguered maker of American basics was announced, went pretty much as expected.First came the crazed excitement, the release of all that pent-up expectation: OMG! OMG! The future is finally here. And on Kanye’s birthday!Then, when it was clear you could preorder the jacket, the rush to get there first was on. CNBC excitedly reported it had sold out! So fast! The news went viral. It turned out to be fake.(Actually, the site crashed and is now back up. This is a preorder, not a limited edition drop. There is no finite number of sales because no actual jackets have yet been produced. You can keep buying for six more days.)And finally, the backlash: Wait, the jacket, which is made of recycled blue nylon, actually looks sort of like a trash bag. Also a deflated balloon.Now that 24 hours have elapsed and the dust has settled, perhaps it is time to step back and consider the jacket itself: Is it any good? And is it likely to do what it is supposed to do — what this whole partnership with Mr. West is supposed to do — which is wipe the slate clean, offer a new start and make Gap, which was struggling even before the pandemic, cool again?A qualified maybe.via GapThe jacket itself arrived like a puffer from another planet, suspended bodiless in the air of a Gap Instagram post or projected ghostlike against buildings in New York, Los Angeles and Chicago, wafting slightly in the breeze. It is made from recycled nylon with a polyester fill (which one hopes is also recycled, though Gap did not specify; if it isn’t, that would be kind of … ahem). It is unisex and oversize with a squishy, tactile look and curving, tubular arms. There is a seam up the backbone and under each arm.It has no closures or additions to material of any kind, which may be interesting from a conceptual point of view but slightly problematic from a functional one, especially if, say, your hands are full so you can’t clutch it shut, and there’s a big wind.It also costs $200, which is pretty high for Gap, albeit lowish for Yeezy. It is named, in a Warhol way, the “round jacket,” because it looks, you know, round.And it is apparently the next stage of Mr. West’s new aesthetic, which has to do with reduction and the stripping away of excess. (See his most recent Paris Fashion Week return, where he described his clothes as made for “the service industry,” though it was hard not to think the service industry he was talking about was located on planet Jakku of “Star Wars.”)Mr. West himself had modeled his creation a few days earlier while out and about, and the brief appearance showed just how big and duvet-like the jacket, which swallowed his hands, actually is.To a certain extent, of course, it doesn’t matter if the jacket is flattering, or pragmatic. It is a first, and this is a historic collaboration from both a business and cultural perspective, so it will serve as a sort of artifact, or totem. The deal between Mr. West and Gap is long-term and lucrative; both brands are, in their own ways, part of the story of our times. Those who rushed to preorder may get their jackets and find out that they don’t like them at all, but they will do just fine on the secondary market. There are no doubt many who, schooled in sneaker entrepreneurship, bought them expressly for resale.That won’t affect Gap’s ability to boast about the sales figures of the jacket, though it may not set a reliable precedent when it comes to the next drops, and the drops after that. Gap is not a provider of limited resources, and limited resources are, of course, the most exciting ones. Though maybe the plan is to change all that.It seemed that way at first because Gap wiped its entire Instagram history to show simply the jacket, as though it was Day 1, a move that is rarely taken by an established brand since it seems to repudiate everything its customers bought before. See when Hedi Slimane arrived at Celine.And it also seemed that way because the jacket was apparently introduced and offered only in the United States.It turns out, however, that an international rollout is imminent, though Gap would not say exactly when. So Yeezy fans outside America don’t have to plot how to get their hands on a jacket after all.As for investors, Gap’s share price rose slightly on the day of the release but not in any unusual way. (At least it didn’t drop; maybe investors were relieved that Mr. West didn’t carry through on his threat to not make any product unless he got a Gap board seat.)But here’s the thing: Cool and accessibility are antithetical concepts; the more accessible and omnipresent something becomes, the less cool. If Mr. West and Gap can change that, they will have changed a lot more than style and their own reputations; they will have changed how we think. The real test will come with a full collection.Especially because Gap recently announced another new deal, for homewares — with Walmart. More