Wicked (Movie)

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      ‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’

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      The new movie’s tie-ins are the logical endpoint for a Broadway show that always intended to be huge. The “Wicked” product line ranges from Mattel versions of Glinda and Elphaba, far left, to tumblers and Crocs, all sticking to the green-and-pink color scheme of the show and film.Mattel; Stanley; CrocsIt started with the dolls.As a longtime fan of “Wicked” who grew up collecting Barbies, I was immediately intrigued by the Mattel creations resembling Ariana Grande and Cynthia Erivo in the movie version of the Broadway musical. They were perfectly rendered in likeness and even sang snippets of “Popular” and “Defying Gravity.” I’ll admit, I coveted them.But that was just the beginning of the “Wicked” merchandise. Soon my Instagram and X feeds were inundated with pink and green collaborations. Some made sense in the context of both the movie and the stars. Why, of course Grande’s R.E.M. Beauty brand would feature a line of “Wicked”-inspired goods. She might as well promote both her performance and her entrepreneurial venture at the same time.Other “Wicked” products ranged from the functional to the positively ridiculous, but they all contributed to the sense that “Wicked” was absolutely everywhere, making it perhaps one of the most marketed movies in recent memory, surpassing even the hot pink inundation of “Barbie” last year.I discovered many of these via the X account Wicked News Hub, which posts every tiny update about the film and its promotional path. It is run by a lawyer in Manchester, England, who started it out of a love of all things Grande. (He asked to keep the identity behind the account private.) “Although I expected a lot of collaborations, from tracking ‘Wicked’ news over the years, even I was surprised by the incredible amount of collaborations and goodies,” he wrote in an email.There are “Wicked” versions of the TikTok-popular Stanley Cups, which according to some reports caused pandemonium when they were released in Target. They seem like your standard drinking vessel, but the film promotion capitalized on the fervor. There are “Wicked”-themed Crocs. (The Glinda ones have heels.) There are “Wicked” clothing lines for the Gap, H&M, Bloomingdale’s and Forever 21. You can buy “Wicked” Legos and “Wicked” Monopoly. There are even “Wicked” hair dryers. (The Mattel dolls weathered a minor controversy when the packaging accidentally bore the URL for a porn site, not the movie.)Starbucks has an enormous “Wicked” line that includes bedazzled tumblers and two themed drinks: Glinda’s Pink Potion and Elphaba’s Cold Brew. While getting a boring plain latte, I sampled the Elphaba, assuming the Glinda would hurt my teeth. It was minty.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Glicked’ Fans Rejoice in Bloodshed and Broadway Songs

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      Swords clashing and blood curdling screams of gladiators emanate from one room. Across the hallway, witches belt out show tunes.That’s the sound of “Glicked.”Last year, moviegoers swarmed to see “Barbenheimer” — the combined name for “Barbie” and “Oppenheimer” — when the films opened on the same day. Now, there is a push from the casts and fans of “Gladiator II” and “Wicked” — which both opened across the country on Friday — to recreate that energy for another double feature with a blended name.Isabelle Deveaux and Emma Rabuano skipped out of theater six at the Alamo Drafthouse Cinema in Brooklyn at 2:38 p.m. on Friday, after watching “Gladiator II.”At 6:15 p.m., the pair, both 25, planned to return to the Alamo Drafthouse to see “Wicked.” The crossover, Ms. Deveaux said, “felt so specifically catered to our interests.”Diego Gasca of Los Angeles went with friends to the opening day of “Wicked” at AMC Lincoln Square 13 in Manhattan, but he said that he was not interested in seeing “Gladiator II.”Colin Clark for The New York TimesOn the surface, the two films, which have a combined running time of over five hours, appear vastly different. One is a family friendly musical prequel to “The Wizard of Oz,” while the other is an R-rated epic sequel about murder, war and the Roman Empire. But Ms. Deveaux and Ms. Rabuano see some common ground in the films.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Jon M. Chu Waited 20 Years for the Chance to Direct ‘Wicked’

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      On a recent morning, Jon M. Chu was in his office in the Toluca Lake neighborhood of Los Angeles, describing what it was like to direct “Defying Gravity,” the thrilling finale of his forthcoming adaptation of “Wicked.” In the Broadway version of the scene, the green-hued Elphaba, a.k.a. the Wicked Witch of the West, rises above the stage atop a huge platform, its mechanical guts hidden behind an enormous black cape. Onstage, the effect is showstopping.In Chu’s version, however, Elphaba really flies, crashing through windows and barnstorming Oz. “We’re whipping her around with C.G. monkeys and C.G. backgrounds on a physical set,” Chu said. The Wizard’s guards are rushing in, the wind is blasting, and Cynthia Erivo, who plays Elphaba, is performing the signature song live, “even though I said she didn’t have to.”“That scene took all of us,” Chu said. “But without Cynthia, who is just a powerhouse, it would have been all for nothing.”Directing a film adaptation of “Wicked” would be a plum assignment for any fan of American musicals. Since its debut in 2003, “Wicked” has become one of Broadway’s most beloved shows, winning three Tonys and playing to more than 63 million people worldwide, from London’s West End to Tokyo. So how did Chu, who’s done lots of movies with music, but not a whole lot of musicals, get the gig? “I really am a newbie in the musical world,” he admitted. “So I feel like I’m living the theater kid’s dream.”Scenes from a career: Chu’s credits include, clockwise from top left, “Justin Bieber: Never Say Never,” “Step Up 2 the Streets,” “In the Heights” and “Crazy Rich Asians.”Indeed, Chu, 45, has been a lover of musicals dating to his earliest days. As a boy, he regularly saw shows in San Francisco and grew up on a steady diet of film musicals, including “The Sound of Music” (“That was on all the time in our house”) and “Singin’ in the Rain.” An early viewing of “Yankee Doodle Dandy,” the 1942 George M. Cohan biopic, inspired the young fan to start signing his name “Jon M. Chu,” in tribute.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Wicked’ Review: Cynthia Erivo and Ariana Grande in Oz

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      Cynthia Erivo is the strongest draw in this splashy, overly long movie, which is the first installment in a two-part adaptation of the Broadway show.With its flying monkeys and magical shoes, oh my, the story of the Wizard of Oz has been lodged in the popular imagination for over a century. It is, after all, an archetypal American myth: an epic of good and evil, the comfort (and dreariness) of home, the draw (and freedom) of the road, the perils of power and the yearning for transformation. The 1939 film with Judy Garland, in particular, is so embedded in the American cinematic DNA that it’s inspired everyone from Martin Scorsese to David Lynch, Spike Lee and John Waters, who once called (accurately!) the wicked witch “every bad little boy’s and girl’s dream of notoriety and style.”I wonder what Waters will make of “Wicked” and its green-hued, deeply sincere heroine, Elphaba, a ready-made meme machine played by Cynthia Erivo in what becomes a showstopper of a performance. Both the character and the actress are the strongest draws in this splashy, largely diverting, tonally discordant and unconscionably long movie, which is the first installment in a two-part adaptation of the Broadway show “Wicked.” That juggernaut opened at the Gershwin Theater in 2003 and shows no signs of (ever) closing; it will presumably still be raking it in when “Wicked Part Two” is set to open in November 2025.Like the stage musical — Stephen Schwartz wrote the music and lyrics, while Winnie Holzman wrote the book — the movie centers on Elphaba and Glinda, short for Galinda (Ariana Grande, fiercely perky), witches from the enchanted Land of Oz. Written by Holzman and Dana Fox, it opens right after Elphaba, a.k.a. the Wicked Witch of the West, is declared dead. (Dorothy is nowhere to be seen.) Glinda, a.k.a. Glinda the Good, floats in to belt the catchy “No One Mourns the Wicked,” and subsequently goes down memory lane to relate her and Elphaba’s tale, focusing on their tenure at Shiz University, a campus populated by a hardworking ensemble and anchored by a waterfront, Disney-esque turreted castle.“Wicked” is based on Gregory Maguire’s 1995 novel “Wicked: The Life and Times of the Wicked Witch of the West,” and the big surprise in each work is that Elphaba isn’t as bad as her reputation. Hers is a classic saga of misunderstanding retooled for contemporary sensibilities, a chronicle of alienation and belonging, inchoate desire and heavy-handed moralizing that, onscreen, begins in Munchkinland when her father was the governor, her mother was a cheat and Elphaba the inconvenient result. At some point, her mother dies, as they do in fairy tales, and Elphaba grows into a sober, bespectacled child the color of farm-fresh asparagus (Karis Musongole) and, in short order, a serious, very talented melancholic.The director Jon M. Chu opens “Wicked” big and only goes bigger, at times to a fault. His credits include “Crazy Rich Asians” and the musical “In the Heights,” but “Wicked” is a horse of another color and it’s filled with huge sets, some dozen musical numbers and many moving parts that generations of fans know intimately. From the start, Chu gives “Wicked” an accelerated pace, amping it with restless, swooping camerawork and overloading it with a surfeit of everything, with ceaselessly moving bodies and eye-popping props. There’s much to ooh and ahh over, be it Elphaba’s eyeglasses with their seashell spiral or her beautiful Issey Miyake-style pleats, but Chu’s revved-up maximalism doesn’t leave much room to savor it.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Singing ‘Wicked’ Fans Are Anything but Popular

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      Some fans who have attended early screenings of the film adaptation of the hit Broadway musical have treated it as a singalong. Not everyone is thrilled.Angela Weir went into a screening of “Wicked” on Monday night ready to be transported to the Land of Oz. But when Glinda (Ariana Grande) began to sing “Popular,” one of the musical’s early numbers, she was not the only one singing.“It started slow. Then people heard each other — it was like they encouraged each other,” Weir said on Tuesday. “It was a beautiful scene, and then you’re taken out of it.”As anticipation builds for the film’s release on Friday, some fans who have attended early screenings have ignored theater norms to sing right along with their favorite characters, much to the chagrin and annoyance of other “Wicked” enthusiasts. Many have taken to social media to issue a strict edict: Shush.As a debate grew on TikTok and Reddit, a possible solution emerged this week: For those who want to join in on the duet “What Is This Feeling?” between Grande and Cynthia Erivo, who plays Elphaba, more than 1,000 theaters across North America will host singalong screenings starting on Christmas Day.A representative for Universal said the company would not comment on the debate, and the off-key serenades have continued in the meantime.Weir, 35, said the singing at a screening in the suburbs of Charlotte, N.C., was particularly distracting during the movie’s finale, when Elphaba belts out the show’s most famous ballad, “Defying Gravity.”

      @arweirr i did like it tho #wicked #pleasedontsing #oscars ♬ original sound – Angela 🙂↔️

      @jordycray Time and place! #fyp #foryou #wicked #wickedmovie #arianagrande #cynthiaerivo #musical #popculture #popculturenews ♬ original sound – jordycray We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Barbenheimer’ Ruled the Box Office. Can ‘Glicked’ Recapture the Magic?

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      “Wicked” and “Gladiator II” both open Friday, and some fans hope to rekindle the excitement that greeted last year’s simultaneous openings of “Barbie” and “Oppenheimer.”The summer of 2023 was all about “Barbenheimer” — when “Barbie” and “Oppenheimer” opened the same day, capturing the public imagination and bringing crowds back to movie theaters that had struggled since the pandemic.This fall, some fans are hoping to recapture a little of that excitement with a buzzy new movie face-off with its own catchy portmanteau: “Glicked.” (Sorry, “Wickiator.”)“Wicked,” the first installment of the onscreen adaptation of the beloved Broadway musical, and “Gladiator II,” a swords-and-sandals epic directed by Ridley Scott that picks up more than two decades after the first installment, will both be widely released in theaters on Friday. Seeing the potential for another odd pairing at multiplexes, select corners of the internet have dubbed it “Glicked Day” (pronounced glick-id).Can they make “Glicked” happen? Will Elphaba green replace Barbie pink? Here are four questions to get you up to speed.Are the stars of ‘Wicked’ and ‘Gladiator II’ rooting for ‘Glicked’?Yes. Two movies that open on the same day are typically viewed as competitors, but some hope that, like “Barbenheimer,” this unlikely pairing will pique the interest of moviegoers, which could help both succeed at the box office.“If it has a similar effect to what it did for ‘Barbie’ and ‘Oppenheimer,’ it would be amazing,” Paul Mescal, who stars as Lucius in “Gladiator II,” told Entertainment Tonight. He added that “the films couldn’t be more polar opposite, and it worked in that context previously, so fingers crossed people come out.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Mattel Mistakenly Lists Porn Site on Packaging for ‘Wicked’ Dolls

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      The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”All may be good in the Land of Oz, but the same can’t be said for the world of Mattel.The toy company’s latest dolls for the movie “Wicked” listed a porn website on its packaging instead of a very similar URL that promotes an upcoming film adaptation of the hit Broadway musical.Mattel, the manufacturer of Barbie and Hot Wheels, said in a statement on Sunday that it was aware of a “misprint” on the box for the dolls, which are primarily sold in the United States. The company said it had intended to direct consumers to the movie’s landing page, not to a URL for a website restricted to people 18 years of age and older.The doll is for children four and up.Mattel expressed deep regret, blamed the mix-up on an “unfortunate error” and vowed to take “immediate action.” But the company did not say how the error had occurred or what action it planned to take.It was not immediately clear early Monday how many of the mislabeled boxes had been distributed to stores. Mattel had not announced a recall or offered a refund to affected customers.The film, starring Cynthia Erivo and Ariana Grande, is scheduled for release on Nov. 22. Universal Pictures, its distributor, did not immediately respond to a request for comment.A doll from the ‘Wicked’ toy collection.MattelMattel isn’t the first company or public figure to publicly confuse one URL with another.Last week, Pope Francis appeared to paint himself as a New Orleans Saints fan by repeatedly using a hashtag that refers to the football team, not to the venerated disciples of the Roman Catholic Church.“We cannot become #Saints with a frown,” he wrote. “We must have joyful hearts to remain open to hope.”When the Saints beat the Atlanta Falcons on Sunday, breaking a seven-game losing streak, some of their fans saw the win as divine providence.The worlds of politics and media have seen their share of URL fumbles, too.In 2019, an Italian cartoonist known as Albo, whose work includes erotic images, said on Twitter that hundreds of people had mistaken him for Anthony Albanese, an Australian politician who was campaigning to be leader of the country’s Labor Party.Mr. Albanese won that election and is now prime minister. But he is still occasionally mistaken for Albo.In April, for example, Michael Rowland, a presenter for the Australian Broadcasting Corporation, apologized after he mistakenly attributed a comment about Elon Musk to the artist instead of to Mr. Albanese. More

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      The Most Anticipated New Movie Releases in Winter 2024

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      From life stories (“A Complete Unknown,” “The Fire Inside”) to animated tales (“Moana 2,” “Mufasa”), these are the films we can’t wait to see this season.November‘EMILIA PÉREZ’ Four actresses — Zoe Saldaña, Karla Sofía Gascón, Selena Gomez and Adriana Paz — shared a prize at Cannes for their performances in this unlikeliest of musicals, about the friendship between a Mexican cartel kingpin (Gascón) and a lawyer (Saldaña) hired to arrange the kingpin’s gender transition. Jacques Audiard directed. (Nov. 13; Netflix)‘HOT FROSTY’ Remember “Mannequin”? This sounds kind of like that, except instead of a mannequin coming to life, it’s a snowman (Dustin Milligan), and instead of Andrew McCarthy, it has Lacey Chabert. (Nov. 13; Netflix)‘ALL WE IMAGINE AS LIGHT’ This film from Payal Kapadia was the first Indian feature to compete at Cannes in 30 years; it won the Grand Jury Prize, effectively second place. It concerns two women (Kani Kusruti and Divya Prabha) in Mumbai. One has a husband living abroad; the other is navigating an interfaith relationship that she strives to keep quiet. (Nov. 15; in theaters)Karla Sofía Gascón, left, is the title drug kingpin and Zoe Saldaña is the lawyer helping arrange her client’s gender transition.Netflix‘ELTON JOHN: NEVER TOO LATE’ The rocket man himself recalls how he soared to stardom in this documentary, shot during preparations for his 2022 appearances at Dodger Stadium, purportedly his final North American concerts. (Nov. 15 in theaters, Dec. 13 on Disney+)‘GHOST CAT ANZU’ Anzu is a big, fluffy, animated talking cat whose antics give Garfield a run for his money in this anime favorite from the festival circuit. (Nov. 15; in theaters)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More