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    West End Theatergoers Grumble as Prices for the Best Seats Surge

    Concern is growing that a night at the theater in London is becoming unaffordable, especially when a production has starry names, like Kenneth Branagh’s “King Lear.”When hundreds of playgoers lined up outside Wyndham’s Theater in London this week, the mood was excited. They had come to see Kenneth Branagh, the revered Shakespearean actor, directing and playing the title role in “King Lear.”But some were still thinking about the price they’d paid to be there.Alan Hooper, 75, a retired teacher, said that, at the box office that morning, he was offered a seat in the first balcony for 200 pounds, around $240, or a standing place for a fraction of the cost. He chose to stand for the show’s two-hour run time. West End prices, Hooper said, were “out of control.”Another audience member, George Butler, 28, said that he was overjoyed to have secured two tickets for 20 pounds, or about $24, each, even if they were in the nosebleeds. “Theater is becoming very elitist,” Butler said. “The minute there’s a well known person in a play, it’s unaffordable.”London’s theater world is increasingly simmering with complaints over soaring ticket prices, and a perception that they are creeping closer to Broadway levels. Even as producers insist that a fraction of tickets must be sold at steep prices to offset cheap seats for low earners, concern is growing that a night at the theater is becoming an unaffordable luxury.The West End’s own stars are fueling the fuss. In April, Derek Jacobi, the veteran actor, told The Guardian newspaper that potential theatergoers were now having to think “more than twice” about attending shows. A few months later, David Tennant stirred debate when he told a Radio Times podcast that rising prices were “strangling the next generation of an audience coming through.”Leicester Square in London’s West End. British actors have spoken out about soaring ticket costs, noting that the prohibitive expense was limiting theater’s reach.Jane Stockdale for The New York TimesThis fall, theater message boards and social media erupted in indignation when tickets for a production of “Plaza Suite,” starring Sarah Jessica Parker and Matthew Broderick, went on sale with a top price of £395, around $477 — a level rarely heard of in London.Yet it was unclear whether these few high-profile cases reflected a wider problem. Alistair Smith, the editor of The Stage, a British theater newspaper, said it was difficult to analyze whether ticket prices were increasing across the board, because producers release so little sales data.To fill the gap, his newspaper annually surveys the cheapest and most expensive tickets across the West End. This year’s results, Smith said, showed that the average price for tickets in the most expensive price group was £141, or about $170 (a decade ago, the figure was a much lower £81). This year’s average was still “a long, long way behind Broadway,” he said, adding that the cost of the priciest tickets had barely changed since 2022, despite soaring household costs.However, Smith added, the average price of the least expensive tickets had risen by more than inflation to £25, or $30. “It would be a concern if that trend continues,” he said.For many West End producers, the perception of a price hike is a source of growing frustration. Patrick Gracey, a producer who sits on the board of the Society of London Theater, said that the news media published articles about high ticket prices because it “gets clicks.” Those stories were “misleading audiences about the availability of affordable tickets,” he said.Last year, Gracey said, theatergoers paid an average £54, or about $66, to see a West End show. (The average price on Broadway last week was double that at $125, according to data from The Broadway League.)Producers were facing soaring costs, Gracey added. After Russia’s full-scale invasion of Ukraine, some theaters saw their energy costs spike as much as 500 percent, and there were similar jumps in set-building material prices. Last year, West End actors and technical staff secured a pay deal that saw their wages rise, too.The average West End theater ticket price in 2022 was about $66: high, but considerably less expensive than Broadway tickets.Jane Stockdale for The New York TimesEven with those pressures, Gracey said producers were working to keep theater accessible and were offering cheap tickets for those who couldn’t splurge. “It’s only possible to offer those tickets because some people are paying top price,” he said.The producers of “King Lear” said in an emailed statement that they were offering 150 tickets per performance at £20 — equivalent to 19 percent of the house. Those included 17 in the front row, with the rest in the back rows of the theater’s three tiers.The problem was with audience perception, said Nick Hytner, a co-founder of the Bridge Theater. Producers needed to develop “a compelling counternarrative” that theater was affordable or else young people would decide that the art form wasn’t for them. Discounting the worst seats at the back of cramped Victorian theaters didn’t cut it, he said, adding that theaters need to develop more innovative approaches to pricing.Some theatergoers have justified the price of tickets for a once in a lifetime experience of seeing actors like Branagh onstage.Jane Stockdale for The New York TimesOne West End show that is trying something new is “Operation Mincemeat,” a musical set in World War II. At every performance, all the seats in the house cost the same price, but that amount rises gradually throughout the week, from £39.50 on Mondays to £89.50 on weekends. Jon Thoday, the managing director of Avalon, the show’s producer, said that the production lost money on Mondays, but added that the pricing strategy was good for the musical’s long term future because it brought in a younger audience.“There will always be a fuss about ticket prices, unless others change,” Thoday said.At “King Lear” earlier this week, theatergoers weren’t complaining about Branagh’s show, at least. Marshall Shaffer, 31, a movie journalist visiting from New York, said he had paid $403 for two tickets. “I did not think that was necessarily a bargain,” he said, “but Branagh’s probably the premiere Shakespeare interpreter of his time, and I think it’s worthwhile.”Another audience member, Penny Smith, joked that she’d had to “sell a child” to buy her ticket, but said she was happy to pay to see Branagh. Plus, she said with a laugh, the tickets were “a darn sight cheaper than New York. Have you seen the prices there?” More

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    In London Theaters, the Show (Sometimes) Goes On

    A surge in coronavirus infections toppled production after production, but two stage adaptations — of a movie and a blockbuster novel — recovered and endure.LONDON — The show goes on, or these days maybe not. The uptick of coronavirus infections in the last month has upended live performances as severely here as on Broadway. During the holiday season, productions toppled one after another, unable to continue because of outbreaks in their casts or crews. Barely had Rebecca Frecknall’s revelatory revival of “Cabaret,” starring Eddie Redmayne, opened to rave reviews before it lost a spate of performances, a scenario repeated on and off the West End.Shutdowns affected big productions like “Moulin Rouge!,” the epic Tony-winning musical whose much-delayed London opening is now scheduled for Jan. 20. But they also occurred at fringe theaters like the Bush, where a two-hander called “Fair Play” closed within days of its premiere. (The run has since resumed.) Elsewhere, the organizers of the VAULT festival decided “with broken hearts,” they said in a statement, to cancel what would have been the 10th anniversary edition of that important showcase for new work.The Royal Court and the National Theater, two prominent state-funded playhouses, shut their doors altogether during the lucrative holiday period, and, over in the commercial sphere, Andrew Lloyd Webber closed his new musical, “Cinderella,” until February. “I am absolutely devastated,” the composer wrote on Twitter on Dec. 21.So you can imagine my delight this week to find the Donmar Warehouse back in business after being caught up in the closures, presenting the stage premiere of “Force Majeure,” adapted from the 2014 movie. (The play is scheduled to run through Feb. 5.) The audience at the 251-seat theater had to show proof of vaccination or a negative antigen test before entry, and we remained masked throughout — something that, until recently, has been an all too rare sight here. (At “Cinderella” back in August, I clocked scarcely a single mask.)I’m not sure that the playwright Tim Price’s adaptation, alas, is worth all the protocol. Those who know the Swedish director Ruben Ostlund’s Cannes Grand Jury prize-winner will recall its portrait of a marriage in free fall, which is sometimes bitterly funny but, more often than not, disturbing and even eerie. Set during five days in the French Alps, “Force Majeure” tells of a husband and wife and their two young children whose ski holiday doesn’t quite go as planned.Caught up in a controlled avalanche that appears to be out of control, Tomas abandons his family in the moment of crisis — or so claims his wife, Ebba, who is shaken by his behavior. Before long, Tomas’s ready smile turns to howls of grief and an awareness that their relationship has been altered for keeps.The theatrical version’s director, Michael Longhurst, has turned the Donmar stage into a miniature ski slope, and the backdrop of Jon Bausor’s clever design shows off the snow-capped mountains essential to the action. What transfers less well is the darkening, ambiguous tone of a film that, in Price’s stage iteration, seems both more literal and more vulgar: Much is made of one character’s priapic tendencies. The couple’s stage children are sullen brats who would have been better off left at home, and the film’s extraordinary ending aboard a wayward bus has been discarded in favor of silly shenanigans in an overcrowded elevator.As the hapless couple, Rory Kinnear and Lyndsey Marshal, both fine actors, slalom their way between affection and recrimination in what plays for the most part as a routine domestic comedy. Tomas’s breakdown — harrowing to watch onscreen — elicited laughs from some spectators the other night.Hiran Abeysekera, left, as Pi and Tom Larkin as Tiger Head in “Life of Pi,” directed by Max Webster, at Wyndham’s Theater.Johan PerssonThe stagecraft is more of an occasion at another play whose performances were interrupted late last year: “Life of Pi,” at Wyndham’s Theater, improbably brings to theatrical life the 2001 novel by Yann Martel that inspired the acclaimed 2012 film for which the director Ang Lee won an Oscar.In that version, 3-D plunges the moviegoer directly into the turbulent waters of a tale told largely at sea, as the teenage Pi, a zookeeper’s son, finds himself cast adrift on a lifeboat with only animals for company — chief among them a Bengal tiger known as Richard Parker. Not to be outdone, the play brings together veterans from the world of video and puppetry who work alongside the director Max Webster and the designer Tim Hatley in conjuring an array of beasts before a rapt audience. The cast list includes six puppeteers for the tiger alone, overseen by the puppetry and movement director Finn Caldwell, who also designed the puppets with Nick Barnes.The Coronavirus Pandemic: Key Things to KnowCard 1 of 4The latest Covid data in the U.S. More