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    • 138 Shares179 Views

      in Television

      For Norm Macdonald and Bo Burnham, No Audience Is No Problem

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      Filmed during lockdown, a new Netflix special from Norm Macdonald and outtakes from Bo Burnham’s “Inside” suggest that crowd laughter can be limiting.If a comic tells a joke in the forest, did it really kill?There’s a school of thought, one I have long been sympathetic to, that believes that stand-up without a live audience isn’t stand-up at all. Just listen to the debrief among famous comedians that, oddly, follows right after Norm Macdonald’s “Nothing Special,” his posthumous set recorded in his home during lockdown in 2020 and released this week on Netflix.Dave Chappelle compares comedy without an audience to a swim meet without water. David Letterman keeps returning to the point that without an audience, Macdonald didn’t have his “partner,” and something was missing. The closest to a dissent comes from Conan O’Brien, who makes the point that Macdonald always seemed like he could do comedy by himself, saying that when Macdonald appeared on his talk show, the host felt irrelevant.Macdonald is perhaps uniquely positioned to serve as an example of the shortcomings of the audience. His standards could be higher than the crowd’s. There are stories of him deciding to do jokes on “Saturday Night Live” that he knew were funny even if they died in rehearsal.This final special, a raw and moving production, is a gift to fans. It’s a pleasure to hear one last time his faux-folksy locutions (“It doesn’t make no sense”) and the way his jokes could twist (“I have opinions that everyone holds, like, I don’t know, yellow is the best color”) or move full steam ahead. After years of therapy, he says, he discovered why he has a fear of flying. “It’s the crashing and the dying,” he says, his wide eyes twinkling.Judged by aesthetic slickness and tight jokes, this hour isn’t nearly as successful as his last one, from 2017, “Hitler’s Dog, Gossip & Trickery.” But it’s mesmerizing in different ways. There’s something uncanny about letting the jokes stand on their own, the quiet awkwardness and messy intrusions (a dog barks, a cellphone goes off) offering a reminder that something bigger than showbiz is happening here, a glimpse of a man facing the end, giving his last jokes everything he’s got.Norm Macdonald made Netflix’s “Nothing Special” in his home during lockdown in 2020; he died last year.NetflixMacdonald, who died of cancer last year and is quoted in a scroll at the start of the special saying he filmed it before a medical procedure because he “didn’t want to leave anything on the table in case things went south,” becomes unusually earnest about his mother, expressing what she means to him. In what seems like a tangent, he points out that she didn’t speak with irony and couldn’t tell a good story but she “knew how to love.” As he gazes off, his face inches away from the screen, you might wonder if this is heartfelt or part of a joke (hint: could be both) before the punchline lands. There’s a cleverness as well as a poignancy here that I don’t think could be replicated if an audience were there.Live entertainment is of course singular, and the lockdown only emphasized my appreciation for it. But despite what you might have heard, audiences are often wrong. (Think of the famous comic you hate the most and I promise you they have delighted the crowd.) The audience has an underexamined impact on the aesthetic of specials. Comics spend so much time thanking and praising the people in the seats that it’s worth at least considering an opposing view.Here goes: The audience in specials is fundamentally manipulative, a bullying intrusion on the relationship between artist and observer at home. It can operate like peer pressure. And just as it adds to the excitement of stand-up, the steady, familiar sound of laughter, the most beloved cliché in all of comedy, can also be limiting. When Macdonald talks about his fear of dying and finding a different God than he expected, no sound distracts from the poignancy, and you find yourself looking closer at his face, studying it for clues, hints that may or may not be there.The pandemic forced so many comics to learn about performing to screens. Most didn’t like it, but some had considerable success. And a comic working by himself, Bo Burnham, made “Inside,” the most acclaimed special last year and one of the finest works of art about that period.As it happens, Burnham, who has been relatively quiet for the past year, released over an hour of outtakes from “Inside” the same week that Macdonald’s special premiered.Burnham and Macdonald are from different generations and have clashing styles, one theatrical and flamboyantly satirical, the other deadpan and folksy. But they share a love of language and a bone-deep ironic sensibility. And in these specials, both haunted by death, they show that removing the audience can access emotions a traditional special cannot.Burnham tapped into the pandemic zeitgeist while mounting a musical comedy that portrayed his own unraveling mind. The lockdown became a metaphor for larger trends of the internet age, and “Inside” became a hit not only on Netflix but also on social media, among young audiences who will delight in and study this fertile new release, free on YouTube.Burnham includes many cut songs and satirical sketches as well as alternative versions of familiar bits. It doesn’t play like a director’s cut, but it’s also more than a series of odds and ends not ready for prime time. If anything, it’s instructive to see how some of the bits are funnier than what is in the original special.In one outtake, Burnham performs a parody of a Joe Rogan podcast.YoutubeAmong the darlings that Burnham killed was a scathing, spot on parody of a Joe Rogan podcast, with Burnham on split screen playing two different guys. It captures an essential incoherence of so many thin-skinned comics when they complain about offended audiences: The podcasters insist they are just telling inconsequential jokes a second before describing comics as philosophers.An even more hilarious spoof comes later when multiple versions of Burnham, one representing the writer of “Inside,” the other the director and on and on, appear in a grid onscreen to be interviewed by a glib internet journalist. When they’re asked why there isn’t more diversity, they all freeze and then one Burnham pipes up to flamboyantly offer gratitude for the question. Burnham is gifted at mocking the performative liberal sanctimony of the moment as well as corporate attempts to exploit it, such as his very realistic YouTube ads that pop up below. One reads, “It’s mental health awareness decade at Kohl’s,” followed by the promise: “All laceless shoes 60 percent off.”He has a song at the end of these outtakes that is a clever riff on the chicken crossing the road joke. It could have been a closer to the special, but he cut it. Instead, we see him panicking at the sight of an audience.Performing to no one doesn’t fit most comedy, but it has its advantages. Burnham and Macdonald created a more direct relationship with the viewer, one with more intimacy than can be generated by a close-up.Burnham wanted to capture the uneasy mood of the early pandemic as viscerally as possible. And he clearly succeeded. When my 13-year-old daughter saw “Inside,” her first reaction was: “Is he OK?”It’s not something you would ask about a comedian who just received a round of applause. More

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      in Television

      Madison Avenue’s Biggest Event Returns, to a Whole New World

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      In the three years since the television industry’s biggest companies pitched their shows to advertisers in person at the so-called upfronts, the entertainment industry has been flipped on its head.For the first time in three years, the circus is coming back to town.The television industry’s biggest showcase for advertisers, the so-called upfronts, will return to Manhattan landmarks like Radio City Music Hall and Carnegie Hall after the pandemic put the glitzy, in-person galas on hold. Just like in the old days, media executives will make their best pitch to persuade marketers to buy tens of billions of dollars of commercial time in the coming months.But thanks to the vastly changed media industry, many aspects will be radically different. The companies themselves have changed: CBS merged with Viacom and then renamed itself Paramount Global, and WarnerMedia and Discovery completed a megamerger, forming Warner Bros. Discovery. The tech giant YouTube is making its debut on the presentation lineup this week, and there is already intrigue that Netflix could join the fray next year.And instead of unveiling prime-time lineups that will roll out in the fall, media companies are expected to spend a large portion of their time talking up advertising opportunities on streaming services like HBO Max, Peacock, Tubi and Disney+. There’s good reason for that: Advertisers are now allocating closer to 50 percent of their video budgets to streaming, up from around 10 percent before the pandemic, several ad buyers said in interviews. The free ad-supported streaming platforms Tubi and Pluto were highlights for their owners, Fox and Paramount, in the most recent quarter.“The upfronts used to be ‘Here’s 8, 9, 10 p.m. on Monday night’ — I don’t think anybody cares about that anymore,” said Jon Steinlauf, the chief U.S. advertising sales officer for Warner Bros. Discovery. “You’re going to hear more about sports and things like Pluto and less about the new Tuesday night procedural drama.”Stephen Colbert during the 2019 CBS upfront. CBS merged with Viacom and then renamed itself Paramount Global since the last time it was featured on an upfront stage.John P. Filo/CBSThe courtship is no longer one-sided, when reluctant streaming platforms once put a stiff arm to commercials. As subscriber growth starts to slow for many streaming services, advertising — a mainstay of traditional media — is gaining appeal as an alternative source of revenue.Netflix, which resisted ads for years but is aiming to debut an ad-supported tier later this year after a subscriber slump, is expected to play a larger role in future upfronts. Disney+, which has so far continued to increase its subscriber count, said this year that it would also offer a cheaper option buttressed by ads.“Streaming is part of every single conversation that we have — there isn’t an exception based on who your target it is, because whether you’re targeting 18-year-olds or 80-year-olds, they’re all accessing connected TV at this point,” said Dave Sederbaum, the head of video investment at the ad agency Dentsu. Last year, ad buyers spent $5.8 billion on national streaming platforms, an amount dwarfed by the $40 billion allocated to national television, according to the media intelligence firm Magna. But television sales peaked in 2016 and are expected to decline 5 percent this year, compared with a 34 percent surge projected for streaming ad revenue as services offer more preproduced and live content.The rapid changes in viewing habits have caused many marketing executives to shift toward ads placed through automated auctions and “away from legacy models like upfronts” where “advertiser choice is limited,” said Jeff Green, the chief executive of the ad-tech company The Trade Desk.“As advertisers are seeing reach and impact erode from traditional cable television, they are focused on moving to premium streaming content,” he said during his company’s earnings call last week. “Increasingly, this is the most important buy on the media plan.”But streaming will not be the only topic at the upfronts — the events themselves will also be center stage.After two years of upfront pitches recorded from executives’ living rooms, buyers will fly into New York from around the country. They will shuttle among grand venues to watch presentations while seated alongside their competitors. Some venues are asking for proof of vaccination, while masks are a must at some; Disney is requiring a same-day negative Covid test.To many networks, hosting an in-person upfront was nonnegotiable this year.“This show cannot be too big,” Linda Yaccarino, the chairwoman of global advertising and partnerships at NBCUniversal, said she told producers of the company’s presentation at Radio City Music Hall on Monday. “Having everyone in the room together, there is no surrogate for that.”“Every single brand and marketer and advertiser comes in for the upfront week,” said Rita Ferro, the president of Disney advertising sales and partnerships. “It’s going to look and feel very different because it is very different — there’s so much more that we’re bringing to the stage.”Many of the week’s showcases will eschew a detailed rundown of nightly prime-time schedules and instead offer a more holistic view of available content platforms.Mr. Steinlauf, the Warner Bros. Discovery advertising chief, who is a veteran of several decades of upfronts, described changes that represent “the biggest shift of my career.” He said streaming was “the future, the new frontier,” and heavily watched athletic events were “the new prime time.” Warner Bros. Discovery will make its upfronts debut on Wednesday in front of 3,500 people at Madison Square Garden.Jo Ann Ross, Paramount’s chief advertising revenue officer, said that its event on Wednesday would “show a broader look.” She described it as a “coming-out party as Paramount” for the company formerly known as ViacomCBS.“It will feel different than what it was in the past,” she said.On Tuesday, Disney will abandon its usual upfront home at Lincoln Center and move to a space in the Lower East Side at Pier 36. The presentation will feature its three streaming platforms — Hulu, ESPN+ and Disney+ — sharing a stage for the first time. NBC Universal will highlight its technological capabilities, such as data collection, while also drumming up its Peacock streaming platform, even though the service already made a pitch earlier this month during NewFronts, an event for digital companies courting Madison Avenue.Linda Yaccarino of NBCUniversal said that “having everyone in the room together” this year for the company’s upfront was the only way to go.Tawni Bannister for The New York TimesThe competition could mean more demands from advertisers, like the ability to back out of commitments and lower thresholds for how much buyers must spend.“It’s basic economics — there are now more options available to media buyers and so you’re going to see a lot more willingness to be flexible,” said David Marine, the chief marketing officer of the real estate company Coldwell Banker.Potential headaches for advertisers this year could include Russia’s war in Ukraine, global supply issues and steep inflation, according to Magna. But low unemployment and other signs of strength from the U.S. economy, along with the coming midterm elections, are expected to feed a surge in ad spending.How the upfronts address those concerns, along with deeper movements in the industry, “will be telling,” said Katie Klein, the chief investment officer at the agency PHD.“There’s always going to be room for the upfront, there’s always going to be a need for it,” she said. “But it’s going to evolve as our industry is evolving.” More

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      in Music

      Jamal Edwards, Force in British Rap, Dies at 31

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      Edwards set up SB.TV, one of the first YouTube channels dedicated to British rap music, and was also key to Ed Sheeran’s early success.When Jamal Edwards founded his YouTube channel in 2006, it was a rare platform dedicated to British rap music. Chris Jackson/Chris Jackson Collection, via Getty ImagesLONDON — Jamal Edwards, the founder of a music YouTube channel that gave an early platform to British rap stars including Stormzy, Skepta and Dave, as well as pop stars like Ed Sheeran, died on Sunday. He was 31.His death of “a sudden illness” was confirmed by his mother, Brenda Edwards, a well-known TV presenter in Britain. “Jamal was an inspiration to myself and so many,” she said in a statement.Edwards set up the YouTube channel SB.TV in 2006, at first posting clips of rappers performing on street corners and in public housing projects. A few years later, he widened the channel’s focus to include interviews, and music in other styles, including pop from emerging artists. Edwards posted a video of Ed Sheeran in 2010, more than a year before the British singer-songwriter released his first single on a major label.Sheeran went on to make several videos for the channel. In a clip from 2017, he credited SB.TV with “starting my career properly.”Edwards grew up in Acton, a suburb of London. When he was 15, his mother gave him a video camera for Christmas, which he used to record friends rapping. Edwards told the BBC in 2014 that he started the YouTube channel after friends expressed frustration that they didn’t know how to get their music on MTV. “I was like, ‘I’ve got a camera for Christmas, I’m going to start filming people and uploading it,’” he said.His first clip — a rough and ready recording featuring the rappers Soul and Slides — was made during a college trip to a chocolate factory and uploaded to a YouTube channel Edwards named SB.TV after the name he sometimes rapped under: SmokeyBarz.Friends were initially sceptical of the project, Edwards told the BBC. But soon, SB.TV was getting attention from young British rap fans who had few other platforms catering to their tastes.The channel had accumulated 1.2 million subscribers at the time of Edwards’s death, and was seen as a key force in British rap for several years, even as other YouTube channels like GRM Daily gained more subscribers and a higher profile.On Monday, numerous British music stars praised Edwards. The singer Rita Ora, who recorded clips for SB.TV early in her career, paid tribute in an Instagram post to the belief Edwards had shown “in me and so many of us before we even believed in ourselves.”Dave, one of Britain’s highest profile rappers, shared a picture of Edwards on Twitter, with the message, “Thank you for everything.”Despite the underground roots of Edwards’s fame, he had long been recognized by Britain’s establishment. In 2014, he went to Buckingham Palace, the home of Britain’s royal family, to receive one of the country’s highest honors for his services to music. Edwards also founded a charity, JE Delve, that works with young people in the suburb where Edwards grew up.“Most kids who come from where I come from would never believe they could go to Buckingham Palace in a million years,” Edwards told The Guardian newspaper in 2017. “Maybe seeing me do that will give them more self belief.” More

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      in Television

      The Boy King of YouTube

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      Over the protests of my fellow concerned parents, I want to admit something: I don’t care all that much about screen time, the great child-rearing panic of the 21st century. So many of us have come to believe that if our children spend more than a certain amount of time staring at a screen, whether television, phone or iPad, they will succumb to some capitalist plot to turn them all into little consumption monsters with insatiable appetites for toys, sugar, more screen time. This seems absurd to me, but as the father of a 4-year-old, I have not been immune to screen-time shaming — it upsets me to see my child watching a vapid show like “Paw Patrol” on our iPad. These moments of protest usually come, it should be noted, when I’m sitting beside her, staring at my own phone, scrolling through Twitter.“This show is dumb,” I’ll sometimes say. She almost always ignores me. Her stony silence then prompts me to try to think of a show that’s not dumb, which is an impossible task — because what kids’ programming isn’t dumb?For the last two years, her favorite show has been “Octonauts,” about a diverse band of animals who explore the oceans and swamplands in vessels called GUPs. They help whales and eels and flamingos in need. What’s left unsaid, but certainly seems clear enough to me, is that the Octonauts have colonized the Vegimals, a species of squeaking underwater creatures who all resemble one sort of vegetable or another. The Vegimals’ oppression does not register with my daughter, who has watched every “Octonauts” episode multiple times, owns a small fortune in toy GUPs and goes to her preschool dressed in a sweater with Kwaazi, an incorrigible pirate cat, knit across the front. I have not yet talked to her about how the Vegimals are portrayed as infantile, loyal beings who love to bake kelp cakes all day, but I plan on doing so soon.What effect do all these television shows have on the developing brain of a 4-year-old? I don’t honestly know, but I try not to worry too much about it. Life is long and full of different stimuli. I spent most of my preteen years reading horny fantasy books by Piers Anthony and the science fiction of L. Ron Hubbard. The “good” books I read mostly involved warrior mice who were probably also colonialists. I’m fine now. A wary ambivalence seems like the most healthful way to go.There is one type of video I refuse to let my daughter watch: toy videos. Parents with kids of a certain age will certainly know what I’m talking about here, but for the rest, a toy video is an internet genre, usually found on YouTube, that features someone playing with another plastic monstrosity, often one with tie-ins to “Paw Patrol.” The genre has spawned many toy-video variants: Some feature adults; others, kids. Some have even been deliberately packaged to hide their true content from concerned, but perhaps less than vigilant, parents.On occasion, especially on long drives, I’ll hand my daughter the iPad. She watches “Peppa Pig,” which I, of course, hate — those British pigs with their phallic noses prattling on about nothing. Invariably, after about 20 minutes or so, I’ll look back and see her, still strapped into her car seat, brow furrowed, jabbing at the screen with her finger. Then I’ll hear the same high-pitched nonsense, but in a much worse British accent, and know she has switched from Peppa proper to a video of some adult with Peppa toys who, for God knows what reason, is re-enacting a scene in which Peppa and her brother, George, go jump in muddy puddles or whatever.“No!” I yell.My daughter then looks up, annoyed.There’s no real logic to this, of course. What’s the difference between watching the Anglophone silliness of Peppa, a show that exists only to sell toys, and a video of someone playing with the toys themselves?Until recently, my daughter and I were somehow able to avoid the king of toy videos: Ryan Kaji. There’s no one way to describe what Kaji, who is now 10 years old, has done across his multiple YouTube channels, cable television shows and live appearances: In one video, he is giving you a tour of the Legoland Hotel; in another, he splashes around in his pool to introduce a science video about tsunamis. But for years, what he has mostly done is play with toys: Thomas the Tank Engine, “Paw Patrol” figures, McDonald’s play kitchens. A new toy and a new video for almost every day of the week, adding up to an avalanche of content that can overwhelm your child’s brain, click after click.Kaji has been playing with toys on camera since Barack Obama was in the White House. Here are a few of the companies that are now paying him handsomely for his services: Amazon, Walmart, Nickelodeon, Skechers. Ryan also has 10 separate YouTube channels, which together make up “Ryan’s World,” a content behemoth whose branded merchandise took in more than $250 million last year. Even conservative estimates suggest that the Kaji family take exceeds $25 million annually. But we’re a full decade into being stunned by YouTuber incomes, and I’m not sure these numbers should be alarming, or even surprising.Ryan Kaji and his parents, Loann and Shion, on the set of Nickelodeon’s “Ryan’s Mystery Playdate” last summer.Ilona Szwarc for The New York TimesRyan’s parents, Shion and Loann Kaji, met while they were undergraduates at Texas Tech University. Shion, the son of a microchip executive, moved to the United States from Japan when he was in high school and still speaks with a slight accent. Loann’s family escaped Vietnam on a boat and shuttled through refugee camps in Malaysia and Singapore before they made it to the United States; she grew up in Houston wanting to be a teacher. After college, Shion left to get his master’s in engineering at Cornell, but he returned to Texas within a year, after Ryan was born. (He would complete his master’s degree online.) They moved in together and began the uncertain and difficult work of trying to piece a family together.Which is all to say, these aren’t your stereotypical parents of a child star, who, frustrated with their own crashed Hollywood dreams, put their kid through singing and dancing lessons in the living room of a bungalow in Van Nuys. But neither are they just an adorable couple who stumbled into fame and fortune. They’re much cannier than that.In his first-ever video, Ryan Kaji, then just 3, squats on the floor of the toy aisle at Target. He looks very cute, doe-eyed with a Beatles mop cut. He’s being filmed by Loann. “Hi, Ryan,” she says brightly.“Hi, Mommy,” Ryan says.“What you want today?” Loann asks. “What is your pick of the week?”Ryan stands up and picks out a “Lego choo-choo train.” He does seem precocious, but not obnoxious — he doesn’t rattle off factorials or sing “Over the Rainbow” or “Tangled Up in Blue” or anything like that. Just a 3-year-old who seems a little advanced for his age, especially when it comes to expressing himself. There’s little that distinguishes this video from the millions of other family videos on YouTube, and Loann herself says she didn’t really expect anything to come from it other than something to share with her son’s grandparents. If you’re being uncharitable, you might note how “pick of the week” seems to suggest a plan for unending content.Shion saw no issue with it — why would he? — but he worried about the cost of buying toys nonstop for Ryan to play with on YouTube. And so the young couple agreed to allocate $20 a week in production costs, toys included. Loann would film everything on her phone and edit the videos on her laptop.For years, Kaji has made a new video almost every day of the week, adding up to an avalanche of content..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-1kpebx{margin:0 auto;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-1kpebx{font-size:1.25rem;line-height:1.4375rem;}}.css-1gtxqqv{margin-bottom:0;}.css-1g3vlj0{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-1g3vlj0{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-1g3vlj0 strong{font-weight:600;}.css-1g3vlj0 em{font-style:italic;}.css-1g3vlj0{margin-bottom:0;margin-top:0.25rem;}.css-19zsuqr{display:block;margin-bottom:0.9375rem;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}At the time, Ryan was watching a lot of YouTube shows. His favorites were “EvanTubeHD” and “Hulyan and Maya,” each of which served as inspiration. Children’s content on YouTube tends to be derivative in this way. Once a specific toy or activity becomes popular, copycats emerge, knowing that algorithms will pick up and spread their version of “Slime Time” or what have you. A result is a self-referential world where thousands of children do the exact same thing on thousands of separate channels.When Ryan was getting started, one of the most popular and copied trends involved a giant papier-mâché egg filled with toys. Loann says Ryan wanted to do a giant-egg video, but this would have broken the weekly budget. Loann improvised. She had a lot of old toys based on the movie “Cars” lying around, which she stuffed into the requisite papier-mâché egg. In the video, Loann wakes Ryan up from a pretend nap. He seems genuinely surprised and begins smacking away at the egg with an inflatable toy. Then he begins pulling some clearly used toys out of the egg and feigning great surprise. The video currently has over a billion views.The giant egg was Ryan’s breakthrough. His channel’s audience began growing at an explosive rate, which then placed pressure on Loann to keep feeding her son’s new fans. “I was worried,” Shion says. “Every time I looked at other YouTubers, I didn’t see the huge growth that we were seeing over a short period of time.” That growth wasn’t just limited to the United States; Ryan was becoming popular in Asia, as well. “I was concerned about how much we could keep doing this without putting too much pressure on Ryan.”Virality is mostly luck: A teenager does a dance on TikTok, and suddenly every middle- and high-school kid has seen it, and before you know it, the dancer has 100 million followers and 15 separate sponsorship deals. Some critics will divine great importance from the tiniest of details and build a theory about what the kids really want, but there’s usually nothing outside the brutal logic of algorithms and the insatiable appetites of children.When Ryan’s egg video went viral, Loann saw an opportunity to make some extra income, though she didn’t know all that much about monetizing videos. Their first paycheck from YouTube was for about $150. At the time, Shion was still working as a structural engineer, and while he wanted to help Loann, who had a job as a teacher, someone needed to earn a steady salary.But after about a year of continued growth and bigger paychecks from YouTube, Shion and Loann both realized that they needed to commit fully to influencer life or risk squandering Ryan’s rare gift. They wanted the core of their channel, at the time called Ryan’s Toys Review, to remain the same — Ryan playing with the toys he liked, from “Cars” and “Thomas & Friends” — but they needed help. So they hired a couple of editors and started a production company, Sunlight Entertainment. Loann, who was pregnant at the time with twin girls — Emma and Katie, who are now 5 years old and appear frequently in Ryan’s videos — finally quit teaching to become a full-time YouTube mom.Shion held out a little longer, but he, too, eventually left his job to manage his son’s business. “I started to feel like I was the dead weight in the family,” Shion told me. Ryan needed full support from both parents. “So that’s when I realized, OK, we need to kind of step back, and we have to see how we can support Ryan in his branding.”Shion and Loann noticed that a lot of kid YouTube channels were focused more on the brand of the toy than on the brand of the talent. They were, in plainer terms, just adding “Thomas the Train” to their titles and hoping that other kids who wanted to consume every single video about Thomas the Tank Engine would stumble upon their content. Shion thought this was backward. Ryan, not the toys, should be the brand. Shion was proposing an interesting evolution: Given Ryan’s popularity, why couldn’t he create his own brands, his own characters, his own toys? Why help Thomas when you can create your own universe of characters, diversify your content streams, ramp up merchandising and license your content to some of the biggest platforms in the world? “People are watching Ryan, not the toy he’s showing,” Shion says. “So, oftentimes, we create a new original, animated character that’s inspired by Ryan.”Today, Ryan’s World includes the separate channels “Combo Panda,” “Ryan’s World Español” and “Gus the Gummy Gator.” Ryan doesn’t put in extensive appearances in all these videos; sometimes he just gives a short introduction. In one recent video, the action starts with Ryan in his backyard holding a rubber ball. He tosses it halfheartedly in the air, watches it bounce and then says that Peck and Combo — two of the cartoon characters in Ryan’s World — are going to teach viewers about gravity. He’s on camera for all of 35 seconds.Loann and Shion say that cameos like this are their way of limiting the amount of time Ryan needs to be on camera, which is their main concern these days. Still, there’s little doubt that he has spent most of his childhood being captured on video. Many of these appearances are banal; some are of dubious taste, like “Ryan’s First Business-Class Airplane Ride to Japan.” Others are just more videos of a cute kid playing with toys. Right now, as I am typing this, the latest entry in the Ryan’s World feed is an hourlong video in which Ryan is present for a vast majority of the screen time. He gives a few scientific facts about the strength of spiders, plays with some toys and is his usual, charming self, all while wearing a Ryan’s World T-shirt.In 2017, the Kajis established a partnership with Pocket.watch, a licensing company headed by a former executive from the Walt Disney Company. Pocket.watch handles the Ryan’s World franchise, including the deals with Walmart, Amazon and Skechers. But even as the family enterprise was expanding, Shion says, most viewers at that time still wanted to see Ryan play with familiar toys. So, Ryan continued to do — and generate a great deal of revenue from — what he had always done: picking up a popular toy and playing with it on camera. In 2019, Truth in Advertising, a consumer watchdog group, filed a complaint with the Federal Trade Commission, accusing the Kajis of “deceiving millions of young children” by not adequately disclosing their advertisers. (A spokeswoman for the family said that they “strictly follow all platforms’ terms of service and all existing laws and regulations, including advertising-disclosure requirements.”) The brand, which has continued to profit from sponsored content on its YouTube channels, also makes money from its line of Ryan’s World toys, multiple deals with streaming networks and licensing deals.Today, Sunshine Entertainment, the production company Shion and Loann created, has 30 employees. And the Kajis have traded Houston for Hawaii. When I asked Loann why they moved, she said, “Well, I always wanted to live in Hawaii, and now that we can afford it, we thought, Why don’t we just do it?”Last summer, I traveled with my daughter to Simi Valley, Calif., for a taping of the Nickelodeon show “Ryan’s Mystery Playdate,” a half-hour-long, professionally produced recapitulation of many of the motifs from Ryan’s YouTube videos. The night before the shoot, I asked my daughter to watch an old episode of the show on our iPad. She didn’t seem particularly interested at first, but when I moved to turn it off, she slapped my hand away and said she liked Ryan. Which didn’t surprise me — why wouldn’t she like him? But I admit I did feel slightly disappointed. Over the next few days, I had her sample a bit more from the Ryan Kaji media empire: A science lesson in which Ryan and his little twin sisters mix baking soda and vinegar; a game of tag played between Loann and Ryan; and the giant-egg video that started it all. She, of course, liked the egg the best.The Nickelodeon shoot was at a remote studio lot that had been made up to resemble a boulevard, with long stretches of building facades that somehow evoked historic Boston and the Wild West at the same time. Crew members in masks and plastic face shields were standing around the set, waiting for the talent to arrive. The Kajis’ tight schedule and their desire to spend as much time as possible in Hawaii means that Ryan flies to Los Angeles, films a season’s worth of shows, then heads right back home.Kaji and crew members on set of “Ryan’s Mystery Playdate.”Ilona Szwarc for The New York TimesThe conceit of “Ryan’s Mystery Playdate” is relatively simple. Ryan, Shion and Loann play a game. Ryan generally wins. Shion usually loses. Loann wins some and loses some, but she mostly hovers as a positive, encouraging presence. At some point, the mystery play date arrives. Today’s two guests were the Pie Ninja, who throws pies, and Major Mess, a burly military man who loves to make messes.A blast of cheery music sounded, then a round of recorded applause. Ryan emerged from a door wearing a pair of polarized sunglasses. Next came Loann and Shion, dressed in brightly colored jumpsuits, followed by a couple of production assistants who carried water and clipboards. The first contest was a simple memory-based matching game. Whoever missed got a pie in the face from the Pie Ninja. Before shooting started, however, Shion and the director on the set had to negotiate whether Shion would be hit with one or two pies. Shion said he didn’t really have any problem with two pies, which pleased the director.When the filming started, Ryan kept the scene together as Loann and Shion repeatedly forgot their lines. This, Loann would tell me later, is how nearly all these shoots go. Ryan rarely makes mistakes, nor does his positive attitude waver much. He spends a majority of “Mystery Playdate” with an amazed, gape-mouthed look on his face.Watching the Kajis coming together as a family to play these games reminded me of a moment from high school, when I was driving around town with a couple of classmates I didn’t know particularly well. One of them, an exemplary student who did things like run for student council, divulged that she and her parents played board games together once a week. This seemed absolutely insane to me, but I didn’t say anything about it, because you never know if your family’s dysfunction is atypical or if everyone else is just lying about their happy lives. I pictured this classmate seated on the floor of a living room, one much bigger than mine, playing Parcheesi with her bookish parents. This image persisted, and for the next year, I felt a great deal of hostility toward her. Today I play games with my daughter almost every night, but I suppose there’s still part of me that thinks about that happy family and still cannot fathom how such things could ever be possible.Why do children want to watch happy children playing with toys they can’t have? Are they responding to the toys or to the images of a happy family? Are they envisioning a life they already feel may be out of reach? And at what age does aspiration turn into resentment? I imagine my daughter will grow tired of these toy videos when she learns to feel real jealousy, which I suppose is a good reason to hope she just keeps watching them.And yet there’s something a bit unsatisfying about this explanation. Because if it were true that children just want to watch other children doing the things they most want to do, the most popular videos would show kids watching “Paw Patrol” on an iPad. The Kaji empire and its thousands of imitators, oddly enough, have created perhaps the only world in which children do not stare at screens. It’s a nice dream, I admit, but not to the extent of persuading me to allow my daughter to keep watching videos. The limits we set as parents may be arbitrary, but they are all we’ve got.Ryan’s life, despite its fictional presentation as a parade of remarkable discoveries that he shares with his enthusiastic parents, may not be all that different from my daughter’s. During the shoot in Simi Valley, after a long stretch of filming in the intense sun, I overheard a crew member say to him, “If you finish this scene, you can play Minecraft.”Jay Caspian Kang is a staff writer for the magazine and the opinion pages. He is the author of the novel “The Dead Do Not Improve,” and his latest book, “The Loneliest Americans,” was published by Crown in October. More

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      ‘Writing With Fire’ Review: Speaking Truth to Power

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      This rousing documentary follows the reporters of India’s only all-women news outlet as they pivot to digital journalism while battling personal and political challenges.Several times in the documentary “Writing With Fire,” we see women reporters standing alone in a crowd of men — cops, miners, political rallyists — asking gentle but firm questions. The women’s grit in the face of palpable hostility is impressive, and it becomes more so when you learn that they’re in Uttar Pradesh, an Indian province known for crimes against women, and that they are Dalits, or members of the country’s so-called untouchable caste.These are the reporters of Khabar Lahariya, India’s only women-led newspaper. In “Writing With Fire,” the directors Rintu Thomas and Sushmit Ghosh follow the outlet’s pivot to digital coverage in the lead-up to the general election in 2019. Many of the women have never used smartphones or cameras, and for much of the film, the reporters train each other and exchange feedback in heartening displays of sororal solidarity.Scenes from the reporters’ home lives emphasize how trivial these technical challenges seem compared to domestic ones. Meera, a veteran, tough-as-a-nut journalist, was married at 14 and earned three degrees while raising her children; the feisty Suneeta cannot get married because her parents can’t afford the dowries charged by men who would allow her to work.But Thomas and Ghosh focus on arcs of resistance rather than repression, tracing how, as Khabar Lahariya’s YouTube channel rapidly gains followers, its stories achieve real results: a neglected town receives medical attention; a rapist is prosecuted. If the film’s brisk telling sometimes presents these victories as too easily won, it’s a necessary corrective to the skepticism the women still face (“They’re destined to fail,” Meera’s husband scoffs).And at a time when the profession faces increasing dangers in India, the film’s faith in the powers of grassroots journalism is nothing short of galvanizing.Writing With FireNot rated. In Hindi, with subtitles. Running time: 1 hour 32 minutes. In theaters. More

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      YouTube Deletes Two R. Kelly Channels, but Stops Short of a Ban

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      The video platform said it was enforcing its terms of service, one week after the singer was convicted on federal racketeering and sex trafficking charges.A week after R. Kelly’s conviction on federal racketeering and sex trafficking charges, YouTube has deleted two of the R&B star’s official video channels, but is not banning his music entirely.The two channels — RKellyTV and the singer’s Vevo account, which hosted his music videos — were removed on Tuesday in what YouTube, owned by Google, said was an enforcement of its terms of service.“We can confirm that we have terminated two channels linked to R. Kelly in accordance with our creator responsibility guidelines,” Ivy Choi, a YouTube spokesperson, said in a statement.According to YouTube’s guidelines, it may shut down the channels of people accused of very serious offenses if they have been convicted of or pleaded guilty to crimes, and if their content is closely related to those crimes.On Tuesday, a news report in Bloomberg quoted an internal memo by Nicole Alston, YouTube’s head of legal, which said, “Egregious actions committed by R. Kelly warrant penalties beyond standard enforcement measures due to a potential to cause widespread harm.”In the past, YouTube has removed the channels of creators like Austin Jones, who made popular a cappella videos and in 2019 pleaded guilty to having underage girls send him sexually explicit videos.YouTube’s stance may be the first significant action taken by a major tech platform to remove Kelly’s content. But it is not a total ban. Kelly’s music is still allowed on YouTube through user-generated content, like cover versions of his songs, and on Kelly’s “topic” page, which allows streaming of his recordings while a static image of his album artwork is displayed.And Kelly’s music remains fully available on YouTube Music, a separate streaming platform that competes more directly with audio outlets like Spotify and Apple Music. Last month, Google said that there are 50 million subscribers to YouTube Music and YouTube Premium, which allows viewers to skip ads on videos.When asked why Kelly’s music remains available on YouTube Music, and why that platform has different creator responsibility guidelines, a YouTube spokesperson said only: “Our creator responsibility guidelines are enforced for channels that are linked to the creator. This is consistent with how we’ve enforced our policies in the past.”The answer may lie in the historical roots of YouTube as a platform for individual creators, who often operate without a corporate intermediary like a record company, and thus maintain more direct control over their video channels. But for most major recording artists, like Kelly, their record companies supply their music videos to YouTube through Vevo, which is jointly owned by Google and the major record companies.In 2018, Spotify briefly instituted a policy banning the promotion of artists — including Kelly — whose personal conduct was deemed “hateful.” The policy was rescinded after objections in the music industry that it was vague and seemed to inordinately affect artists of color.Since then, there has been little attempt to police the content of musicians accused of serious misconduct, to the dismay of many activists. Kelly’s music remains widely available on other major streaming platforms like Apple Music, Spotify and Amazon Music, and has been included on hundreds of official playlists on those services. On Spotify, Kelly’s songs have recently drawn an average of about five million streams each month. More

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      Youngboy Edges Past Drake for Billboard No. 1 Album Slot

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      “Sincerely, Kentrell” narrowly beat Drake’s “Certified Lover Boy” to earn this Louisiana rapper his fourth Billboard chart-topping album in two years.In a close race for No. 1 on the Billboard album chart, the new release by YoungBoy Never Broke Again, a 21-year-old from Baton Rouge, La., narrowly beat fourth-week sales for “Certified Lover Boy,” the streaming smash by Drake, who was dethroned after three straight weeks on top.YoungBoy’s “Sincerely, Kentrell” tallied 137,000 album units in total (including 186 million streams and 10,000 in traditional sales), enough to squeak by the 135,000 overall sales units for “Certified Lover Boy,” according to Billboard.“Sincerely, Kentrell” becomes the fourth No. 1 album in less than two years for YoungBoy, who is incarcerated awaiting trial in Louisiana, where he faces federal charges that he possessed an unlicensed gun as a felon. YoungBoy was among 16 people arrested in Baton Rouge in September 2020 on drug and firearm charges, not long after his album “Top” became his third No. 1 in less than a year.YoungBoy — among the most popular musicians on YouTube — has been dogged by legal problems since signing with Atlantic Records as a teenager in 2016. In the current case, his lawyers have said he did not possess any of the contraband himself and are seeking to suppress evidence they say was unconstitutionally obtained, according to court filings.In its first month out, Drake’s “Certified Lover Boy” earned the equivalent of over 1 million sales in the United States, including more than one billion streams, and it held off a formidable challenger in Lil Nas X’s debut album, “Montero,” last week. This time, “Certified Lover Boy” settled for No. 2, although it is expected to contend for the top spot again next week.The rest of the Top 5 is rounded out by “Montero,” at No. 3; Kanye West’s “Donda,” repeating its position at No. 4; and Olivia Rodrigo’s “Sour,” which also held steady at No. 5. More

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      Times Analyzed 3,000 Videos of Capitol Riot for Documentary

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      Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.On Jan 6., as rioters were attacking the U.S. Capitol, Times journalists on the Visual Investigations team were downloading as many recordings of the violence as they could find.Over the next six months, the team, which combines traditional reporting techniques with forensic visual analysis, gathered over 3,000 videos, equaling hundreds of hours. The journalists analyzed, verified and pinpointed the location of each one, then distilled the footage into a 40-minute documentary that captured the fury and destruction moment by moment. The video, the longest the team has ever produced, provides a comprehensive picture of “a violent assault encouraged by the president on a seat of democracy that he vowed to protect,” as a reporter says in the piece.The visual investigation, “Day of Rage,” which was published digitally on June 30 and which is part of a print special section in Sunday’s paper, comes as conservative lawmakers continue to minimize or deny the violence, even going as far as recasting the riot as a “normal tourist visit.” The video, in contrast, shows up-close a mob breaking through windows, the gruesome deaths of two women and a police officer crushed between doors.“In providing the definitive account of what happened that day, the piece serves to combat efforts to downplay it or to rewrite that history,” said Malachy Browne, a senior producer on the Visual Investigations team who worked on the documentary.“It serves the core mission of The Times, which is to find the truth and show it.”Haley Willis, a producer on the team who helped gather the footage, said that some of the searches required special techniques but that much of the content was easily accessible. Many of the videos came from social media platforms like Facebook, YouTube, Twitter and Parler, a platform that was popular with conservatives and later shut down. The team also collected recordings from journalists on the scene and police radio traffic, and went to court to unseal body camera footage.“Most of where we found this information was on platforms and places that the average person who has grown up on the internet would understand,” Ms. Willis said.In analyzing the videos, the team members verified the images, looked for specific individuals or groups like the Proud Boys and the Oath Keepers, and identified when and where each one was filmed. Then they put the videos on a timeline, which allowed them to reconstruct the scenes by the minute and track the key instigators.David Botti, a senior producer, said the team wanted to use this footage to explain how the riot happened, to underscore just how close the mob came to the lawmakers and to explore how much worse it could have gotten. For example, the investigation tracked the proximity of the rioters to former Vice President Mike Pence and an aide who was carrying the United States nuclear codes.“It’s rare to get an event of this magnitude that’s covered by so many cameras in so many places by so many different types of people filming with different agendas,” Mr. Botti said. “There was just so much video that someone needed to make sense of it.”Dmitriy Khavin, a video editor on the team, said he wanted viewers to feel like they were on the scene. But he also recognized the images were graphic, so he tried to modulate the pace with slower moments and other visual elements like maps and diagrams.“This event was overwhelming,” Mr. Khavin said. “So we worked a lot on trying to make it easier to process, so it’s not like you’re being bombarded and then tuning out.”Carrie Mifsud, an art director who designed the print special section, said her goal was similar, adding that she wanted to stay true to the video’s foundation. “For this project, it was the sequence and the full picture of events,” she said. Working with the graphics editors Bill Marsh and Guilbert Gates, she anchored the design in a timeline and included as many visuals and text from the documentary as possible to offer readers a bird’s-eye view of what happened.“My hope is that the special section can serve as a printed guide to what happened that day, where it started, and the aftermath, Ms. Mifsud said.For the journalists on the Visual Investigations team, it was challenging to shake off the work at the end of the day. Mr. Khavin said images of the riot would often appear in his dreams long after he stepped away from the computer.“You watch it so many times and look at these people and notice every detail and digest the anger,” he said. “It is difficult.” More