Victoria and David Beckham are reportedly going all out to win back their fans with a huge PR campaign to try and repair Brand Beckham.
The couple’s reputation took a knock recently after Posh, who is personally worth a reported £335 million, applied to use the taxpayers’ furlough scheme to pay the staff in her London store.
Victoria, 46, has since reversed her decision to furlough staff and have been advised as part of a PR campaign to remind their fans of “all the great work they do”.
The reports come as husband David, 45, shared a sweet video of himself playing tribal with his son Romeo, 17, earlier this week.
According to The Sun, Posh are Becks are now going all out to try and repair their Brand Beckham.
Victoria Beckham reversed her decision to furlough staff after receiving backlash from the public (Image: AFP via Getty Images)
A source told the publication: “David and Victoria’s team have gone into overdrive to try to win over the public again.
“They are using their social media channels to reaffirm all the charities they help and remind their people how much good work they do.
“Not long after Posh’s U-turn, where she said she would no longer be using the furlough scheme, they started posting about the care packages they were sending out to vulnerable people with Age UK.”
They added: “David reposted messages from two charities he’s previously helped.
The Beckham’s PR machine has gone into overdrive to repair their brand after the furlough furore (Image: Victoria Beckham/Instagram)
“They’ve been advised to keep reminding the public of all the great work they do to try to take the heat off them.
“But it’s all a bit obvious. The public aren’t daft, they’ll likely see straight through it. But Posh took such a hammering, they’re willing to try anything.”
Only recently the Spice Girls star abandoned plans to seek a government bailout to furlough 30 members of staff at her fashion brand following a public backlash.
The fashion brand, which employs 120 people, reportedly sent letters to 30 members of staff warning them that they are going to be furloughed under the Government’ scheme for two months.
Posh recently showed off the care packages that she and her family have been making for the elderly
Victoria told The Guardian: “We will not now be drawing on the government furlough scheme.
“At the beginning of the lockdown the shareholders agreed with senior management to furlough a small proportion of staff.
“At that point we didn’t know how long the lockdown might last or its likely impact on the business.
“The welfare of my team and our business means everything to me.”
It is understood the firm’s application would have cost taxpayers £150,000.
The firm denied the U-turn was a result of the public backlash and instead insisted the board “now believe that with the support of our shareholders, we can navigate through this crisis without drawing from the furlough scheme”.
Source: Celebrities - dailystar.co.uk
