How ‘The Boys’ Imagines Fascism Coming to America

What would fascism look like in America? A quote long misattributed to Sinclair Lewis says that it would come “wrapped in the flag and carrying a cross.” The comedian George Carlin said that it would come not “with jackboots” but “Nike sneakers and smiley shirts.”

“The Boys,” Amazon Prime Video’s blood-spattered, dystopian superhero satire, has another proposal: It would be handsome, jut-jawed and blond. It would wear a cape. And it would shoot lasers out of its eyes.

Homelander (Antony Starr) is the star-spangled, nihilistic and enormously popular leader of the Seven, a for-profit league of superheroes produced through bioengineering and drug injections by Vought, a corporation founded by a Nazi scientist. To the public, he is the chiseled personification of national virtue. Behind the scenes, he is a bully, a murderer, a rapist — and, as of the new season, possibly America’s imminent overlord.

In the bizarro America of “The Boys,” “supes” are only incidentally crime fighters. They’re valuable corporate I.P., pitching products, starring in movies and reality shows and lending their images to puppet shows and holiday ice pageants. They’re the world’s biggest celebrities, towering on billboards and omnipresent on Vought’s media platforms, and this gives the Seven a power greater than any super-speed or heat vision.

When the series begins, however, Homelander is limited, by politics — the government has resisted using supes in the military — and by his deep-seated need for love and approval. Power breeds suspicion (“The Boys” takes its title from an anti-supe vigilante group whose exploits it follows), and Vought is constantly monitoring the Seven’s approval ratings and guarding against backlash. Homelander may be invincible, but he still has to answer to corporate.