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      Jim Stewart, Unlikely Entrepreneur of Soul Music, Dies at 92

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      His background was in country music. But Stax, the label he founded with his sister, achieved a level of success with Black artists that rivaled Motown’s.Jim Stewart, who with his sister founded Stax Records, home to R&B luminaries like Otis Redding and Sam & Dave — and, after Motown, the best-selling soul music label of the 1960s and ’70s — died on Monday in Memphis. He was 92.His death, at a hospital after a brief illness, was confirmed by Tim Sampson, communications director for the Stax Museum of American Soul Music in Memphis.A former banker, Mr. Stewart first ventured into the music business in 1957, when he and his sister Estelle Axton established Satellite Records in a relative’s garage. Intending to release recordings of country and rockabilly music, Mr. Stewart and his sister, who died in 2004, never suspected that three years later their label would be producing some of the most enduring Black popular music of the era.“I had scarcely seen a Black person till I was grown,” Mr. Stewart, who grew up listening to the Grand Ole Opry on a farm in rural West Tennessee, was quoted as saying in Peter Guralnick’s “Sweet Soul Music: Rhythm and Blues and the Southern Dream of Freedom” (1986).“When I started, I didn’t know there was such a thing as Atlantic Records; I didn’t know there was a Chess Records or Imperial,” he continued, referring to record companies that promoted Black vernacular music. “I had no dream of anything like that.”His remote upbringing notwithstanding, Stax placed more than 100 singles on the pop chart during Mr. Stewart’s tenure at the label, among them Eddie Floyd’s “Knock on Wood” and Isaac Hayes’s theme from the movie “Shaft.” The influence of its catalog on generations of performers has proved wide and deep, extending to Bruce Springsteen and the Rolling Stones as well as to the many hip-hop and R&B artists who have sampled Stax recordings.In a 2013 interview with The Associated Press, Mr. Stewart attributed his decision to start recording Black music to a single epiphany: hearing Ray Charles sing “What’d I Say.”“I was converted immediately,” he said. “I had never heard anything like that before. It allowed me to expand from country to R&B, into jazz, into gospel, wrapped all in one. That’s what Stax is.”Mr. Stewart was the audio engineer, and often the credited producer, on many records made at Stax, including Mr. Redding’s “Try a Little Tenderness” and Wilson Pickett’s “In the Midnight Hour.”The label began to make its mark in 1960, shortly after Mr. Stewart and his sister moved their operations to the former Capitol Theater at 926 McLemore Avenue in South Memphis. One day the popular singer and local disc jockey Rufus Thomas walked into the record shop that Mr. Stewart and Ms. Axton operated at the front of the building and announced that he wanted to record a duet with his daughter Carla.The record in question, “’Cause I Love You,” was only a regional hit, but “Gee Whiz (Look at His Eyes),” a dreamy ballad released the same year, reached both the R&B and pop Top 10 for Ms. Thomas in 1961. The same was true of 1961’s “Last Night,” a slinky saxophone-driven instrumental by the Mar-Keys, the R&B combo that evolved into Booker T. & the M.G.’s, Stax’s storied house band.Mr. Stewart and Ms. Axton in an undated photo. Mr. Stewart’s decision to start a record company would not have been possible had Ms. Axton not taken out a second mortgage on her home to buy him recording equipment.Charlie Gillett Collection/RedfernsThe success of “Gee Whiz” and “Last Night” changed the artistic and commercial direction of Satellite Records. It also acquired a new name, combining the first two letters of the owners’ last names to form the portmanteau Stax, after Mr. Stewart and Ms. Axton learned that another label owned the rights to Satellite.In 1962, “Green Onions,” by Booker T. & the M.G.’s, further cemented the label’s credibility on the emergent soul music scene, climbing to the pop Top 10 (and No. 1 on the R&B chart). A gutbucket instrumental, “Green Onions” served as a prototype for the groove-steeped, blues- and gospel-bred music that became synonymous with Stax — a sound as lean and funky as Motown’s was lush and refined.Just as inspiring as the music made at Stax was the social climate Mr. Stewart cultivated there. Known for its laid-back and inclusive vibe, the label was guided by a spirit of good will — almost all the recording artists were Black, the house musicians both Black and white — that bore witness to possibilities for racial harmony at a time when segregation prohibited Black and white people from sharing public spaces.“There was so much talent here, under circumstances that were almost considered impossible in Memphis, Tennessee, in 1960, with the racial situation here,” Mr. Stewart told The Associated Press in 2013, reflecting on the spirit of camaraderie that he helped foster at Stax. “It was a sanctuary for all of us.”James Frank Stewart was born in Middleton, Tenn., on July 29, 1930, one of three children of Dexter and Olivia (Cole) Stewart. His parents were farmers, and his father supplemented the family income with work as a bricklayer.Young Jim grew up playing gospel music at home on the fiddle with his father, uncle and two sisters. After graduating from high school, he moved to Memphis, where he worked at a local bank for several years before being drafted into the Army.In 1953, after completing two years of service, he returned to Memphis and resumed working as a bank clerk while playing fiddle in local country dance bands. He earned a degree in business from the University of Memphis.Mr. Stewart’s decision to launch Satellite Records in 1957 would not have been possible had his sister not taken out a second mortgage on her home to buy him recording equipment.A distribution deal with Atlantic Records further opened doors for Mr. Stewart’s fledgling label, especially after the success of “Gee Whiz” and “Last Night.” A few years later, Mr. Stewart hired the songwriting and production team of Isaac Hayes and David Porter, enabling Stax to expand its capacity to develop artists and repertoire and, ultimately, its roster.The arrival of Al Bell as national sales director in 1965 further strengthened the label’s capacity, lending it the promotional muscle needed to market its artists beyond Memphis and the South. But tragedy eclipsed this flush of prosperity when Mr. Redding and four members of his band, the Bar-Kays, died in a plane crash in 1967.Mr. Stewart in 1969 with Al Bell, left, who joined Stax as national sales director in 1965, and Isaac Hayes, who was a songwriter and producer at Stax in partnership with David Porter and also had hit records as a performer. Michael Ochs Archives/Getty ImagesAround the same time, Stax dissolved its distribution deal with Atlantic, a settlement that, because of a contractual loophole, cost the label the rights to virtually its entire catalog.The assassination of the Rev. Dr. Martin Luther King Jr. in Memphis in April 1968 cast even more of a pall over conditions at Stax, threatening the racial amity that had prevailed up to that point. Later that year Mr. Stewart, Ms. Axton and Mr. Bell, by then also an owner, sold Stax to Gulf & Western in exchange for stock in the company.Ms. Axton sold her stock in the label to Mr. Bell in 1970, and Mr. Stewart eventually followed suit.In 1975, following a revival of good fortune under Mr. Bell’s leadership, including the signing of the Staple Singers and others, creditors forced Stax into bankruptcy, leaving behind a legacy of some 800 singles and 300 albums.Stax’s foreclosure was a hardship for Mr. Stewart, who had invested much of his personal wealth trying to satisfy the creditors. He resurfaced in the early 1980s, occasionally supervising projects for former Stax artists, but soon retired from the business except for occasional appearances at the Stax Museum and Stax Music Academy. The label has since changed hands a few times.In 2002, after decades out of the public eye, Mr. Stewart was elected to the Rock & Roll Hall of Fame in the nonperformer category for his contributions to the creation and evolution of Southern soul music.Album covers on display at the Stax Museum of American Soul Music in Memphis.Adrian Sainz/Associated PressHe is survived by his son, Jeff; two daughters, Lori Stewart and Shannon Stewart; and two grandchildren. Evelyn (White) Stewart, his wife of more than 50 years, died in 2020. Another sister, Mary Louise McAlpin, died in 2017.“Mr. Stewart was the unpretentious soft-spoken diminutive white guy with a Brylcreem-lathered hair part and fat-rim glasses that I met in 1962,” Deanie Parker, Stax’s longtime publicist, told The Memphis Commercial Appeal after Mr. Stewart’s death.“He gave us opportunities denied to most Blacks in America and we gifted him with an indelible Memphis Sound that, together, we created at Stax Records.” More

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      How to Mint a Holiday Hit

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      Grabbing a piece of the lucrative holiday market requires planning, luck and the occasional battle with a seasoned superstar like Mariah Carey.Last December, while the popular a cappella group Pentatonix was on tour with its fifth holiday album, the ensemble’s five members gathered backstage around a whiteboard to brainstorm ideas for 2022.High on the list: a sixth Christmas album.“Holidays Around the World,” Pentatonix’s latest, joins a holiday release wave that gets more crowded every year. Alicia Keys, Sam Smith, Lizzo, the Backstreet Boys and the duos of Dolly Parton-Jimmy Fallon and David Foster-Katharine McPhee are all out with new seasonal albums or singles, vying for radio time and the most coveted real estate of all: plum placement on the streaming services’ big playlists.Holiday music has long been a big business; back in 2018, Billboard estimated it at $177 million in the United States alone, and since then the overall recorded music business has grown by well over 50 percent.But streaming has supercharged it. Listeners now have easy access to decades’ worth of material, leaving contemporary artists to compete against not just each other but also all the hits of the past, by Nat King Cole, Elvis Presley or Mariah Carey. This week, streaming helped send Carey’s 28-year-old “All I Want for Christmas Is You” to No. 2 on Billboard’s Hot 100 singles chart, beaten only by Taylor Swift’s latest.A vast audience awaits the victors: In the week leading up to Christmas last year, holiday songs accounted for 10 percent of all music streams in the United States, according to the tracking service Luminate. And on Christmas Eve, Amazon Music received 35 million voice requests around the world for holiday songs through devices like the company’s Alexa-enabled smart speakers.The a cappella group Pentatonix has made holiday music a core part of its identity and business.Jason Szenes/EPA, via ShutterstockSome of the standard strategies of pop streaming can help get an edge, music executives and marketers say. Front-load a song’s hook to deter skips. Tee up plenty of “features” — track-by-track collaborators, the more famous the better — to invite fan cults.Pentatonix’s new album, for example, includes Meghan Trainor, the classical pianist Lang Lang and Lea Salonga, who has been the singing voice for Disney princesses, alongside guests less known by mainstream American audiences, like the eclectic Los Angeles group La Santa Cecilia and the Indian vocalist Shreya Ghoshal. The group said it created a detailed spreadsheet to track all the cultures, songs and artists it wanted to include.Media tie-ins also help. Last week, Disney Plus released “Pentatonix: Around the World for the Holidays,” a special in which the group pokes gentle fun at its specialty. In the show, the members find themselves stumped in a recording studio, having already done every Christmas song in the book. So, while locked in a magical break room with candy cane décor (hey, it’s Disney), they sift through fan mail from around the planet and arrive at their concept: a multicultural holiday album with far-flung collaborators.“There’s a sense of spirituality in Christmas music,” Mitch Grassi, one of the Pentatonix singers, said in a recent interview. “It creates an atmosphere of togetherness and community, acceptance and warmth.”Yet holiday music can also be the most unforgivingly conformist side of the industry, in which old songs and styles dominate the market and anything new or unorthodox risks being buried under decades of tinsel.In an interview, Foster, the golden-touch pop producer who has worked on hit Christmas albums by Celine Dion, Michael Bublé and Josh Groban, relayed what he has learned as the three rules of the game.No. 1: The public prefers the old classics, and isn’t too interested in new songs.No. 2: Singers shouldn’t wander too far from the melody.No. 3: “You can’t be too corny at Christmas. You totally get a free pass.”Foster stressed the importance of the first rule, noting that violating it could sink any holiday album. “In general, people want to hear the old songs,” he said. “They don’t want to hear a songwriter like me write a song about sitting by the fireplace, Santa’s coming down the chimney, there’s snow outside.…” He trailed off.“Christmas Songs,” Foster’s seven-track mini-album with McPhee, his wife, is an illustration of this approach, featuring swinging pop-jazz takes on “Jingle Bell Rock,” “Rudolph the Red-Nosed Reindeer” and others (though it does have one original, “My Grown-Up Christmas List”).To capture attention on streaming playlists, record labels start their work early. Lyn Koppe, the executive vice president of global catalog at Sony Music, said the company begins marketing songs in the summer, seeding search engines and prepping their own playlists. During the holiday season, Sony — whose thick portfolio of evergreens includes Presley’s “Blue Christmas,” Gene Autry’s “Here Comes Santa Claus (Right Down Santa Claus Lane)” and Carey’s “All I Want for Christmas Is You” — runs a global data dashboard tracking songs’ performance.David Foster, left, and Katharine McPhee released a mini album called “Christmas Songs.”Paul Archuleta/Getty Images“It’s not like we just wake up and go, ‘Oh, it’s Christmas,’” Koppe said. “We’ve been thinking for many, many months.”For current artists, the biggest challenge is turning a new song into a classic. In the old days, that meant having a catchy music video, pushing the song at radio and hoping that it stuck. Now the process can still take years, but it involves TikTok virality, perhaps a movie usage and, most important of all, user attention on streaming playlists, which can translate into return appearances year after year.“Getting on key algorithmic stations is really everything,” said Andrew Woloz of the music company Concord, who pointed to the version of “Carol of the Bells” by the crossover violinist Lindsey Stirling, which was released five years ago but has stuck around on TikTok, giving it an edge on current playlists.Relatively few new songs from the streaming era have become anything like classics. One of them is Ariana Grande’s “Santa Tell Me,” from 2014, which Karen Pettyjohn, the principal music programmer for Amazon Music, added to its giant Holiday Favorites station last year — which sprinkles some new tracks in with the old chestnuts — and saw it “cut through” very well.“Ariana’s fans are aging with her,” Pettyjohn said. “It becomes a classic to them.”Grande’s song gets a small boost on TikTok, where it has been used in 371,000 videos — peanuts compared to Carey’s smash, which has been used on TikTok 12 million times and racked up more than 1.2 billion streams on Spotify alone.The enduring popularity of Carey’s song is one of the great phenomena of the contemporary music business. In 2019, after a yearslong push by Carey and her label that involved a children’s book, a new music video and numerous live Christmas shows, “All I Want” finally made it to No. 1 on the Billboard Hot 100 singles chart, 25 years after its initial release. (It topped that chart again in 2020 and 2021, and has a good shot of doing so again this year.)But Carey’s dominance in another arena became the subject of a legal fight this year, after she attempted to trademark the term “Queen of Christmas,” not only for music but also for fragrances, clothing, dog collars, hot chocolate and dozens of other products.Her only challenger was Elizabeth Chan, who a decade ago gave up a marketing job at Condé Nast to devote herself to writing holiday music, and who has called herself — and titled one of her albums — the Queen of Christmas.In a recent interview at her small home office in Lower Manhattan, which she keeps decorated for Christmas year-round, Chan said the trademark was a threat to her livelihood. While strictly D.I.Y., Chan has built a full-time business making holiday music, releasing 12 albums to date, including her latest, “12 Months of Christmas.” She would no longer be able to use the term “Queen of Christmas” if Carey’s application was approved.The costs of litigating a trademark can be huge, but Chan’s attorney, Louis W. Tompros, said his firm, WilmerHale, took the case pro bono because they viewed Carey’s application as an example of “classic trademark bullying.” Carey never responded to Chan’s opposition, and on Nov. 15, the Trademark Office’s trial and appeal board issued a judgment by default, denying Carey the trademark. Chan, and anyone else, is free to call themselves Queen of Christmas.Chris Chambers, a representative of Carey, said in a statement that the “world at large” began calling her “Queen of Christmas,” and added, “Ms. Carey wishes everyone a Merry Christmas and says anyone who wants to call themselves a queen can freely do so, anything else is petty and unfestive.” (Had her application been successful, other performers, like Chan, would not have been able to.)Chan said she had no choice but to fight the trademark, but still framed the result as suited to the holiday.“Everyone in this business wants to tell you what’s not possible because they don’t know what’s possible,” she said.“Not only do I want to leave a great Christmas song behind, I want to leave that lesson behind,” Chan added. “That’s Christmas too — the season of perpetual hope.” More

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      Joe Tarsia, an Architect of the Sound of Philadelphia, Dies at 88

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      His work as an engineer at Sigma Sound Studios left a sonic stamp on R&B hits by the O’Jays, the Delfonics, the Stylistics and many others.Joe Tarsia, the recording engineer and studio operator who was among the architects of the lush, fervent blend of soul, disco and funk known as the Sound of Philadelphia, died on Nov. 1 in Lancaster, Pa. He was 88.His death, at a retirement community, was confirmed by a friend, the video producer Steve Garrin, who did not cite a cause.At Sigma Sound Studios, the recording hub he established in 1968, Mr. Tarsia worked with the producers Kenny Gamble, Leon Huff and Thom Bell on blockbuster hits by Philadelphia soul luminaries like the O’Jays and the Delfonics. Known for his precision at the mixing board and his imaginative use of echo and other ambient effects, Mr. Tarsia was the engineer on scores of gold and platinum recordings.“We were lucky to be recording at Sigma Sound with Joe Tarsia,” Mr. Gamble said in a 2008 interview with Crawdaddy magazine. “He was a great engineer and got a clean, clear sound from every instrument.“If you record the music right, it’s easier to mix, and, as an engineer he was the best,” Mr. Gamble added. “He knew what he wanted and kept us moving at the speed of thought.”In the early 1970s alone Mr. Tarsia captured the sound of dozens of acknowledged Philadelphia soul classics, including the Stylistics’ “Betcha by Golly, Wow,” the Spinners’ “I’ll Be Around” and Harold Melvin & the Blue Notes’ “If You Don’t Know Me by Now.”“TSOP (The Sound of Philadelphia),” a proto-disco workout by MFSB, the Sigma Sound house band (the initials stood for Mother Father Sister Brother), became the theme song for the long-running television show “Soul Train.” “TSOP” was among Mr. Tarsia’s collaborations with Gamble and Huff that topped both the R&B and pop charts, as were the O’Jays’ “Love Train” and Billy Paul’s “Me and Mrs. Jones.”Mr. Tarsia was known to refer to the sumptuous strings, syncopated rhythms and gospel-bred call and response of the Philadelphia sound as “Black music in a tuxedo” — an aesthetic he in no small way shaped through the richness and clarity he lent to so many recordings.“If I made a contribution, it was that Philadelphia had a unique sound,” Mr. Tarsia told The Philadelphia Inquirer in an interview commemorating the 50th anniversary of Sigma Sound in 2018. “You could tell a record that came from Philly if you heard it on the radio.”Several years before opening Sigma Sound, Mr. Tarsia established himself as an audio engineer at Cameo-Parkway, one of the leading independent record companies of the early 1960s.The Cameo and Parkway labels were important sources of music and talent for “American Bandstand,” Dick Clark’s nationally televised dance show. “Bandstand” was based in Philadelphia, and local artists like Bobby Rydell and Chubby Checker, who recorded for Cameo-Parkway, received exposure they might not have gotten had the show been produced elsewhere.Mr. Tarsia, who became the chief engineer at Cameo-Parkway in 1962, attributed his early success there to Mr. Clark’s support.“He’s the reason I’m in the business,” he was quoted as saying of Mr. Clark in the book “Temples of Sound: Inside the Great Recording Studios” (2003), by Jim Cogan and William Clark.“He was an approachable guy. If you went up to him and said, ‘I have a record,’ and he played it, it was worth a thousand promotion guys, because it was heard all over the country.”Mr. Tarsia in 1980. He was known to refer to the sumptuous strings, syncopated rhythms and gospel-bred call and response of the Philadelphia sound as “Black music in a tuxedo.” — an aesthetic he in no small way shaped.Arthur StoppeJoseph Dominick Tarsia was born in Philadelphia on Sept. 23, 1934. He was the younger of two sons of Joseph and Rose (Gallo) Tarsia. His father was a tailor, his mother a homemaker.After graduating from Edward W. Bok Technical High School in South Philadelphia, Mr. Tarsia took technical courses elsewhere before being hired at the electronics company Philco. He was later a service technician for local recording studios, work that led to his decision to pursue a career in music.“I was always moonlighting at something,” he was quoted as saying in “Temples of Sound.” “I was fixing TV sets, and one day this guy says, ‘Can you fix a tape recorder?’ and I said, ‘Sure!’ It turned out that tape recorder was in a recording studio, and I never left.”Mr. Tarsia had been at Cameo-Parkway for just a few years when “American Bandstand” moved to Los Angeles in early 1964, effectively ending the company’s tenure as a pipeline for the show’s music.The Beatles’ first tour of the United States that year only compounded matters, as Cameo-Parkway’s teenage-oriented pop gave way to British invasion rock ’n’ roll and eventually the psychedelia of the counterculture.Meanwhile, Mr. Tarsia met and befriended Mr. Gamble, who as an aspiring songwriter would drop by Cameo-Parkway to shop his songs. He was eventually the engineer for several early recordings produced by the Gamble-Huff team, most notably “Expressway to Your Heart, a Top 10 R&B and pop hit for the blue-eyed soul group the Soul Survivors in 1967.Later that year, convinced that his future lay with the soul music of emerging vocal groups like the Intruders and the Delfonics, Mr. Tarsia borrowed against his home and used his savings to lease studio space in Philadelphia’s Center City. Naming it after the Greek letter he saw on a place mat in a Greek restaurant, he opened Sigma Sound the next August. Success quickly followed with hits produced by Mr. Gamble and Mr. Huff like Jerry Butler’s “Only the Strong Survive.”Established artists like Wilson Pickett and Dusty Springfield soon began traveling to Mr. Tarsia’s studios to record. In 1971, CBS Records offered Mr. Gamble and Mr. Huff, by then regular clients at Sigma Sound, a major distribution deal. That led to the founding of Philadelphia International Records, which became home to many of the acts associated with the Sound of Philadelphia.By the mid-1970s the likes of Stevie Wonder, David Bowie and the Jacksons were booking sessions at Sigma Sound as well. Seizing the moment, Mr. Tarsia opened Sigma Sound of New York, a trio of studios that, in the late ’70s and ’80s, hosted sessions by Madonna, Whitney Houston, Steely Dan and others.In 1990, Mr. Tarsia’s son, Michael, who died last year, became the president of Sigma Sound. Mr. Tarsia eased into retirement, increasingly spending his time lecturing and supporting educational programs like Grammy in the Schools. In 2003, 15 years after Sigma Sound of New York was closed, he and his son sold their original Philadelphia studios.Mr. Tarsia was a founder of the Society of Professional Audio Recording Services and a trustee of the Recording Academy. He was inducted into the Musicians Hall of Fame in Nashville in 2016.He is survived by his wife of more than 60 years, Cecelia (Giarrizzo) Tarsia; a daughter, Lorraine Rawle; and three grandchildren.Mr. Tarsia was proud of the stamp he put on music in the 1960s and ’70s.“In those days, before the computer,” ” he recalled to The Philadelphia Inquirer, “records had personalities. There was the Motown sound. The Memphis sound. The Muscle Shoals sound. And there was the Sigma sound.” More

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      Taylor Swift’s Second-Week Sales Are Still Among the Year’s Biggest

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      The singer’s blockbuster new album, “Midnights,” holds strong atop the Billboard 200 chart, and her single “Anti-Hero” is No. 1 on the Hot 100.Following the expectation-shattering blockbuster debut of her new album, “Midnights,” Taylor Swift has coasted to a second week atop the charts, earning the equivalent of another 342,000 album sales, according to the tracking service Luminate.Although “Midnights” experienced a 78 percent drop in its second week of release — down from 1,578,000 in sales the week prior — Swift’s follow-up performance was still good enough for the third-largest total of the year so far, topping even the debut of Beyoncé’s “Renaissance.” (Other than “Midnights” last week, only Harry Styles’s “Harry’s House” sold more.)Swift managed to move more than one million copies of “Midnights” in its first week largely on the strength of physical merchandise, including vinyl, CDs and even cassettes. But the album lingers at No. 1 on the Billboard 200 this week thanks to its consistency on streaming services, where it totaled 294 million plays (down from 549 million).Combining digital plays, downloads and purchases of the complete album, the second-week sales of “Midnight” were the largest for any album in its second week since Adele’s “25” in 2015, Billboard said.Swift also maintains a healthy standing on the singles chart, the Hot 100, where she had previously occupied all of the Top 10 — a first in the chart’s history. This week, the single “Anti-Hero” holds at No. 1, with Swift songs also landing at No. 6, 7 and 9.Rihanna’s new single, “Lift Me Up,” a ballad from the “Black Panther: Wakanda Forever” soundtrack, debuts at No. 2.Rounding out the Top 5 on the album chart are Lil Baby’s “It’s Only Me” at No. 2, Bad Bunny’s “Un Verano Sin Ti” at No. 3, the special edition reissue of the Beatles’ “Revolver” at No. 4 and Morgan Wallen’s “Dangerous: The Double Album” at No. 5.In its 95 weeks on the chart, Wallen’s album has only fallen from the Top 10 once. More

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      Mahler’s Having a Moment. He’s Got Lydia Tár to Thank for It.

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      The Austrian composer’s Symphony No. 5 is the obsession of the conductor played by Cate Blanchett — and of the fans of her latest film.For a 70-minute Austrian symphony first performed more than a century ago, Mahler’s Fifth makes a surprisingly strong case for itself as the song of the season.No, Gustav Mahler didn’t occupy the top 10 spots in the Billboard Hot 100, as Taylor Swift did last week, and the piece’s lush fourth movement has yet to be co-opted by the TikTok crowd. But the symphony, which plays a central role in the new Cate Blanchett drama, “Tár,” seems to have a way of sticking with audiences long after they’ve left the theater, finding its way onto the strolling, cleaning and cooking playlists of listeners who might otherwise be more inclined toward Adele, OneRepublic or Beyoncé.Enjoying a brisk autumn day walking around Manhattan listening to Mahler’s Symphony No. 5. I’ve been TÁR-pilled.— jeff becomes her 🔮 (@jheimbrock) October 19, 2022
      Dalton Glass, a tech worker in Lakeland, Fla., is not a total stranger to classical music: He listened to a lot of it as a child, and as an adult, he hears at least a bit whenever he has an incoming call. (His ringtone of several years is a snatch of Bach’s “The Well-Tempered Clavier.”) Still, he has some blind spots.“I’d never heard Mahler before in my life until that movie,” said Mr. Glass, 30. Now, he said, the piece is in regular rotation.Cate Blanchett as the fictional conductor Lydia Tár on the cover of a new soundtrack album.Deutsche GrammophonThe model for the “Tár” soundtrack cover is a 1993 release featuring Claudio Abbado.Deutsche GrammophonMr. Glass’s fascination with the film — he and a friend talked about it for the entire hourlong drive home from Tampa, where he caught the first of the two screenings he has seen to date — echoes the fixation of the imperious heroine brought to life by Ms. Blanchett.‘Tár’: A Timely Backstage DramaCate Blanchett plays a world-famous conductor who is embroiled in a #MeToo drama in the latest film by the director Todd Field.Review: “We don’t care about Lydia Tár because she’s an artist; we care about her because she’s art,” our critic writes about the film’s protagonist.An Elusive Subject: Blanchett has stayed one step ahead of audiences by constantly staying in motion. In “Tár,” she is as inscrutable as ever.Back Into the Limelight: The film marks Field’s return to directing, 16 years after “In the Bedroom” and “Little Children” made waves.Learning to Act: Sophie Kauer, a cellist in real life and in the film, had zero acting experience when she auditioned. She learned the craft from Blanchett, and from Michael Caine videos.In “Tár,” Mahler’s Fifth is something of a white whale for the celebrated (fictional) maestro Lydia Tár, the only Mahler symphony she has yet to record with a major orchestra in order to complete what audiences are told is a kind of Grand Slam of conducting. Throughout the film’s two and a half hours, she pursues the live recording with single-minded intensity, even as her professional and personal lives begin to unravel amid the fallout from her abuses of the power of the podium.Gage Tarlton, a 24-year-old playwright who lives in the Bushwick section of Brooklyn, saw the movie in large part because he is a huge fan of Cate Blanchett. “I’ve loved Cate Blanchett for a really long time,” he said. “If Cate Blanchett is in a movie, I’m going to see it.”Although many of Mr. Tarlton’s feelings about the film are proving to be a slow burn — he said he “docked half a star” from his initial appraisal of the movie on Letterboxd after taking some time to puzzle out the story’s lingering questions and ambiguities — he didn’t waste any time adding some Mahler to his life.“I looked it up as soon as I got home,” he said.Others seem to have had the same idea. In October, streams of Mahler’s Symphony No. 5 on Apple Music were up 150 percent from the previous month, according to data provided by the platform. Compared with the same month last year, they had more than tripled.Of the many recordings of the symphony available for streaming, Mr. Tarlton’s go-to is a 1993 Deutsche Grammophon album featuring the Berlin Philharmonic under the baton of Claudio Abbado. In the movie, Ms. Blanchett’s Tár uses that album’s cover image, a photograph of Abbado marking up a score while seated in a concert hall, as a model for her own Deutsche Grammophon photo shoot.“I actually tried a couple different ones, and that is the one that I like the most,” Mr. Tarlton said.A deliciously — or perhaps deliriously — meta concept album issued by Deutsche Grammophon shows Ms. Blanchett in a similar pose. It features audio excerpts from the film, original compositions by the Oscar-winning composer Hildur Gudnadottir and Ms. Blanchett plunking out “The Well-Tempered Clavier.”So when the soundtrack slipped the notice of even some dedicated fans of the movie, it was very possibly a function of timing: It came out on Oct. 21, the very same day as a certain blockbuster album whose first-week sales obliterated expectations of what was possible in the streaming era.The entry of Mahler’s Fifth into pop culture echoes the resurgences of works by Beethoven and Pachelbel in the 1970s and 1980s.Photo illustration by Kyle Berger for The New York Times“I listened to Taylor’s album probably at 5 a.m. the day after it came out,” said Millie Sloan, 47, referring to Ms. Swift’s album “Midnights.” Ms. Sloan, an account manager at her family’s construction company in Atlanta, said she was not aware of the “Tár” tie-in album. She said on Twitter that she had been listening exclusively to Mahler and “Midnights” for a week — though not on the same playlist. (“It’s a different listen,” she explained.)Ms. Sloan maintains a playlist of instrumental music that she encounters in the wild on TV and in movies, so the symphony had an obvious home in her Spotify account. What was less clear was where it would fit into her life.“I did put it on while I was cooking dinner the other day,” she said. But after gamely trying to soldier through the meal, she and her husband ultimately found the piece “a little too exuberant for a dinnertime listen.” She now listens to it mostly while walking and doing chores.The symphony (full title: Symphony No. 5 in C sharp minor) is regarded as one of Mahler’s greatest achievements. First performed in Cologne, Germany, in October 1904, the piece was once described by a New York Times critic as “the first of Mahler’s orchestral works in which the ensemble seems to embody a single mind: a churning, reflective and obsessive being. It is, to be sure, a neurotic mind, full of mercurial and unpredictable reactions.”It is far from the first classical composition to enjoy a moment of sudden pop cultural relevance. Particularly in the late 1970s and early 1980s, plum placements in popular films thrust masterworks into the mainstream. Among those to get a boost from Hollywood: Pachelbel’s Canon (“Ordinary People”), Wagner’s “Ride of the Valkyries” (“Apocalypse Now”) and Beethoven’s Fifth, a cheekily reconfigured version of which — “A Fifth of Beethoven,” anyone? — figured in the disco-era bible that is the “Saturday Night Fever” soundtrack.Mahler’s Fifth does seem to have achieved an unusual distinction: featuring prominently in two New York Film Festival darlings that opened in American movie theaters last month. In addition to its star turn in “Tár,” there is “Decision to Leave,” a fast-paced detective thriller by the South Korean director Park Chan-wook that makes defiant use of the symphony’s fourth movement. More