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      Hollywood Directors Reach Deal With Studios as Writers’ Strike Continues

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      The tentative agreement includes improvements in wages and guardrails around artificial intelligence.The union that represents thousands of movie and television directors reached a tentative agreement with the Hollywood studios on a three-year contract early Sunday morning, a deal that ensures labor peace with one major guild as the writers’ strike enters its sixth week.The Directors Guild of America announced in a statement overnight that it had made “unprecedented gains,” including improvements in wages and streaming residuals (a type of royalty), as well as guardrails around artificial intelligence.“We have concluded a truly historic deal,” Jon Avnet, the chair of the D.G.A.’s negotiating committee, said in the statement. “It provides significant improvements for every director, assistant director, unit production manager, associate director and stage manager in our guild.”The deal prevents the doomsday Hollywood scenario of three major unions striking simultaneously. On Wednesday, the Alliance of Motion Picture and Television Producers, which bargains on behalf of the studios, will begin negotiations for a new contract with SAG-AFTRA, the guild that represents actors; their current agreement expires on June 30. SAG-AFTRA is in the process of collecting a strike authorization vote.The entertainment industry will be looking closely at what the directors’ deal — and the actors’ negotiations — will mean for the Writers Guild of America, the union that represents the writers. More than 11,000 writers went on strike in early May, bringing many Hollywood productions to a halt.Over the last month, the writers have enjoyed a wave of solidarity from other unions that W.G.A. leaders have said they have not seen in generations. Whether a directors’ deal — or a possible actors’ deal later this month — undercuts that solidarity is now an open question.W.G.A. leaders had been signaling to writers late last week that a deal with the directors could be in the offing, a strategy that it said was part of the studio “playbook” to “divide and conquer.” The writers and the studios left the bargaining table on May 1 very far apart on the major issues, and have not resumed negotiations.“They pretended they couldn’t negotiate with the W.G.A. in May because of negotiations with the D.G.A.,” the W.G.A. negotiating committee told writers in an email on Thursday. “That’s a lie. It’s a choice they made in hope of breathing life into the divide and conquer strategy. The essence of the strategy is to make deals with some unions and tell the rest that’s all there is. It’s gaslighting, and it only works if unions are divided.“Our position is clear: To resolve the strike, the companies will have to negotiate with the W.G.A. on our full agenda,” the email continued.Representatives for the Alliance of Motion Picture and Television Producers declined to comment.The writers and the directors shared some priorities, including wages, streaming residuals and concerns about artificial intelligence. W.G.A. leaders had said that the studios had offered little more than “annual meetings to discuss” artificial intelligence, and that they refused to bargain over guardrails. The D.G.A. said Sunday that it received a “groundbreaking agreement confirming that A.I. is not a person and that generative A.I. cannot replace the duties performed by members.”Some of the writers’ demands, however, are more complex than those of the directors. W.G.A. leaders have described the dispute in urgent terms, calling this moment “existential,” and saying that the studios “are seemingly intent on continuing their efforts to destroy the profession of writing.”Despite the explosion of television production over the last decade, writers have said that their wages have stagnated, and their working conditions have deteriorated. In addition to improvements on compensation, the writers are seeking greater job security, as well as staffing minimums in writers’ rooms.The W.G.A. has vowed to fight on. The writers, who last went on strike 15 years ago for 100 days, have historically been united.“We are girded by an alliance with our sister guilds and unions,” Chris Keyser, a chair of the W.G.A. bargaining committee, said in a video message to writers last week. “They give us strength. But we are strong enough. We have always been strong enough to get the deal we need using writer power alone.” More

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      Predawn Picket Lines Help Writers Disrupt Studio Productions

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      Workers from other unions have shown solidarity with the strikers, catching entertainment companies off guard.At 5 a.m. on a recent weekday, a lone figure paced back and forth outside the main entrance to the Fox Studios lot in Los Angeles. Peter Chiarelli, a screenwriter, was walking the picket line.He held a sign reading “Thank You 399,” a message to the local branch of the Teamsters union, whose members he hoped would turn their trucks around instead of crossing his personal picket line to enter the lot, where Hulu was filming the series “Interior Chinatown.”“It’s passive-aggressive,” Mr. Chiarelli, who wrote the films “Crazy Rich Asians” and “The Proposal,” said of his sentiment — sincere if the Teamsters turned back and sarcastic if they entered.Since the Hollywood writers’ strike began on May 2, Mr. Chiarelli and others like him have been waking before dawn to try to disrupt productions whose scripts had already been finished.“We need to shut down the pipeline,” he said of the shows in production.The practice, which was not used to any real effect when the writers last went on strike in 2007, initially caught some studio executives off guard. And many of them — as well as plenty of people in the Writers Guild of America, the union that represents the writers — have been surprised that it has had some success.Mr. Chiarelli, taking a picture of a truck entering Fox Studios, hopes his presence will make Teamster drivers turn around.J. Emilio Flores for The New York TimesShowtime paused production on the sixth season of “The Chi” after writers gathered for two straight days outside the gates of the Chicago studio where it was filming. Apple TV’s “Loot” shut down after writers picketed a Los Angeles mansion where filming was taking place. The show’s star, Maya Rudolph, retreated to her trailer and was unwilling to return to set.Over 20 writers trekked from Los Angeles to Santa Clarita, Calif., to picket the FX drama “The Old Man,” starring Jeff Bridges. The overnight action kept Teamsters trucks inside the Blue Cloud Movie Ranch, Mr. Chiarelli said, and crews had difficulty working. The show soon suspended production.A Lionsgate comedy starring Keanu Reeves and Seth Rogen, with Aziz Ansari making his debut as a movie director, shut down last week after just two and a half days of filming in locations around Los Angeles after loud, shouting writers picketed all three of its sets.“While we won’t discuss the specifics of our strategy, we’re applying pressure on the companies by disrupting production wherever it takes place,” a Writers Guild of America spokesman said in a statement.Eric Haywood, a veteran writer who is on the union’s negotiating committee, put it more plainly. “If your movie or TV show is still shooting and we haven’t shut it down yet, sit tight,” he wrote on social media last weekend. “We’ll get around to you.”A representative for the Alliance of Motion Picture and Television Producers, which bargains on behalf of the studios, declined to comment.Both sides have privately said a much greater sense of solidarity among unions than during the last writers’ strike has made it harder for workers from other unions to cross picket lines. Productions are also more geographically widespread than they were 15 years ago. In addition to fortified Los Angeles soundstages, writers have picketed locations in the New Jersey suburbs, New York’s Westchester County and Chicago. And social media has provided a way to alert writers to quickly get to specific picket lines.Each day, the writers send out calls for “rapid response teams” when they learn about a production’s call time and location.“Breaking: they’re shooting on Sunday … we’re picketing on Sunday,” a writer posted on Twitter, asking people to get together immediately in the Greenpoint neighborhood of Brooklyn to disrupt a production. “Please amplify.”“I think everybody is getting behind us because they see that if we all stick together, we can make some real achievements,” said Mike Royce (“One Day at a Time”), who has joined Mr. Chiarelli in his some of his predawn pickets.“The Old Man,” starring Jeff Bridges, is one of several productions that stopped filming because of picketing by writers.Prashant Gupta/FXThe writers have disrupted other events as well. Netflix canceled a major in-person presentation for advertisers in New York amid concerns about demonstrations. The streaming company also canceled an appearance by Ted Sarandos, one of its co-chief executives, who was to be honored at the prestigious PEN America Literary Gala. A Boston University commencement address by David Zaslav, the chief executive of Warner Bros. Discovery, was interrupted by boos and chants of “Pay your writers!” from demonstrators and students.While the makeshift picket lines have disrupted individual productions, it’s not clear that they’ve had much effect on the strike itself. Negotiations haven’t resumed since they broke down on May 1, and the industry is bracing for the possibility that the strike could last for months.The writers contend that their wages have stagnated even though the major Hollywood studios have invested billions of dollars in recent years to build out their streaming services. The guild has described the dispute in stark terms, saying the “survival of writing as a profession is at stake.”But production shutdowns are affecting not only the studios. Crews and other workers — like drivers, set designers, caterers — lose paychecks. And if the shutdowns accumulate and more people are unable to work, some wonder whether the writers will begin to erode the current good will from other workers.Lindsay Dougherty is the lead organizer of Local 399, the Teamsters’ Los Angeles division, which represents more than 6,000 movie workers, from the truck drivers the writers are trying to turn away to casting directors, location managers and animal trainers. A second-generation Teamster, Ms. Dougherty is one of the union’s few female leaders. Her copious tattoos, including one of the former Teamster leader Jimmy Hoffa, and her frequently profane speech have made her a bit of a celebrity to the writers during the strike.And she said the solidarity with the writers remained strong.“I think collectively, we’re all on the same page in that streaming has dramatically changed the industry,” Ms. Dougherty said in an interview. “And these tech companies that we’re bargaining with, during the last writers’ strike — Amazon, Apple, Netflix — they weren’t even part of the conversation.”Asked if the Teamsters were tipping off the writers about the timing and location of productions, she demurred.“The Writers Guild is getting tips from all sorts of different places — whether it’s members that are working on the crew, or from film permits, they obviously have social media groups and emails set up to send tips and information,” she said.In the meantime, Mr. Chiarelli keeps pacing outside Fox Studios each day, hoping he can turn some trucks around. Some days he gets results. On a recent morning he was joined by several other writers, and five trucks turned away, he said. During an overnight picket at Fox, a trailer carrying fake police cars destined for the shoot turned tail at 2 a.m.Other days, the picket line is much more sparse, especially if a tip takes a group to a different location.He and Mr. Royce talked fondly about their second day out in the darkness. It was pouring rain when two large trucks pulled into the turn lane, blinkers on, ready to enter the lot. Then they saw the writers. The trucks pulled to the side of the road, waited about 10 minutes, then turned around.They “blew past the entrance, honked their horns and waved at us,” Mr. Royce said. “It was thrilling.”Added Mr. Chiarelli, “I’ve been chasing that high ever since.” More

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      How the Last Writers’ Strike Changed Things Onscreen

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      The impact included promising shows that lost their audiences, films rushed into production with flimsy scripts and turbocharging reality programming.The 2007 writers’ strike couldn’t have come at a worse time for the screenwriter Zack Stentz. After three years of being unemployed, Mr. Stentz was happily ensconced in a new job as an executive story editor on Fox’s “Terminator: The Sarah Connor Chronicles.” He was working with a high-caliber group of writers on a show he described as “dark, thoughtful and weird.”Before the strike, the staff had successfully completed nine episodes of the show, which tracked the aftermath of events depicted in the blockbuster film “Terminator 2: Judgment Day.” When the hourlong drama debuted in January 2008, it earned solid ratings and a loyal fan base. Still, Mr. Stentz, who has gone on to write for series like J.J. Abrams’s “Fringe” and Greg Berlanti’s “The Flash,” believes the 100-day strike ultimately sealed the show’s fate: a truncated two-season, 31-episode arc.“It was heartbreaking because we felt like we were doing something really special,” said Mr. Stentz, who recalled the show’s budgets being slashed during the second season, after the extended break caused ratings to plunge. “The conventional wisdom on the show is that it was ahead of its time and if it would have come out in the 2010s, it probably would have been a much bigger success.”“The Sarah Connor Chronicles” is just one of many television shows and movies whose fate was altered by the last writers’ strike, which cost the Los Angeles economy $2.1 billion in lost revenue. Movies like the James Bond film “Quantum of Solace,” “G.I. Joe: The Rise of Cobra” and “X-Men Origins: Wolverine” were among those rushed into production with unfinished scripts.Daniel Craig acknowledged he rewrote scenes for the James Bond film “Quantum of Solace” while on set.Susie Allnutt/Columbia PicturesThings were so grim on “Quantum of Solace” that the star Daniel Craig later admitted to rewriting scenes himself while on set. The film’s director, Marc Forster, who declined to comment for this article, told the website Collider in 2016 that he considered quitting what was then his biggest budget movie to date.“At that time I wanted to pull out,” he said. “But everybody said, ‘No, we need to make a movie, the strike will be over shortly so you can start shooting what we have and then we’ll finish everything else.’”Not every project suffered because of the work stoppage. Take the series “Breaking Bad.” According to one of the show’s producers, Mark Johnson, the character of Jesse Pinkman, portrayed by Aaron Paul, was originally supposed to die in the final episode of the show’s first season.The strike, however, forced “Breaking Bad” to halt production after just seven episodes. And, Mr. Johnson recalled in a recent interview, once the show’s creator, Vince Gilligan, realized how well the character played against Bryan Cranston’s chemistry teacher-turned-drug dealer Walter White, he decided to let him live.Jesse Pinkman lasted the entire 62-episode run, and Mr. Paul won three Emmys. “Because of the strike, we learned a lot about the show,” Mr. Johnson said. (Others have said the decision to keep Mr. Paul’s character was made before the strike, though other key plot elements of the show were adjusted.)The strike halted production on the first season of “Breaking Bad,” allowing major changes to be made to the plot arc of the show.Doug Hyun/AMCThe entertainment industry of today is much different from what it was 15 years ago, of course, and all the lessons learned during the last strike may not be applicable. Broadcast networks have cut back on scripted programming. Streaming services aren’t obligated to assemble a fall schedule. The major film studios have said they have enough movies in production to keep releasing them at a steady pace through the middle of 2024.“The dynamics are different now,” said Kevin Reilly, a veteran television executive. “Really, the only choke point is that at a certain point your development pipe gets a little bit dry. But I don’t think that’s even a speed bump in the streaming world. It would have to go on for at least six months for that to really start to feel the pressure. The same at the box office.”Studios have been leaning heavily into this narrative over the past few weeks. Ted Sarandos, Netflix’s co-chief executive, told investors during the company’s first-quarter earnings that because of its “large base of upcoming shows and films from around the world,” the streaming giant “can probably serve our members better than most.” Paramount Global’s chief executive, Bob Bakish, also said that the strike would have little impact on the company’s business in the short term.“We do have many levers to pull and that will allow us to manage through the strike even if it’s an extended duration,” he said during the company’s post-earnings conference call.Companies have said they have enough content in the pipeline to withstand the strike, but a prolonged work stoppage could have unforeseen consequences.Mark Abramson for The New York TimesBut a prolonged strike could have unforeseen effects just the same. Just one week into the shutdown, television shows like Netflix’s “Stranger Things,” HBO Max’s “Hacks” and Apple TV+’s “Loot” have halted production.It remains unclear how the studios will adjust should the strike be prolonged. As one writer, Joe McClean (“Resident Evil: Vendetta”), noted from the picket line last week, the 2007 strike led to a renewed boom in reality TV shows, which are relatively inexpensive to produce and don’t need writers.“There’s a pretty nice thread that can show that the last writers’ strike led to Donald Trump becoming president,” Mr. McClean said, referring to “Celebrity Apprentice,” which debuted in January 2008 and intensified Mr. Trump’s already significant television presence. “Because we had no writers and no good content on television, that was where all of the viewers were going, and it just elevated his star.” More

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      Striking Writers Are Worried About A.I. Viewers Should Be, Too.

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      A.I. screenwriting, a point of contention in the Writers Guild strike, may not yet be ready for prime time. But streaming algorithms and derivative programming have prepared the way for it.Television loves a good sentient-machine story, from “Battlestar Galactica” to “Westworld” to “Mrs. Davis.” With the Writers Guild of America strike, that premise has broken the fourth wall. The robots are here, and the humans are racing to defend against them, or to ally with them.Among the many issues in the strike is the union’s aim to “regulate use of material produced using artificial intelligence or similar technologies,” at a time when the ability of chatbots to auto-generate all manner of writing is growing exponentially.In essence, writers are asking the studios for guardrails against being replaced by A.I., having their work used to train A.I. or being hired to punch up A.I.-generated scripts at a fraction of their former pay rates.The big-ticket items in the strike involve, broadly, how the streaming model has disrupted the ways TV writers have made a living. But it’s the A.I. question that has captured imaginations, understandably so. Hollywood loves robot stories because they make us confront what distinguishes us as human. And when it comes to distinguishing features, the ability to conjure imaginary worlds is simply sexier than the opposable thumb.So the prospect of A.I. screenwriting has become potent, both as threat and rallying cry. Detractors of the striking writers taunted them on social media that software was going to horse-and-buggy their livelihoods. Striking WGA members workshopped A.I. jokes on their picket signs, like “ChatGPT doesn’t have childhood trauma.” (Well, it doesn’t have its own. It has Sylvia Plath’s, and that of any other former unhappy child whose writing survives in machine-readable form.)But it shouldn’t surprise anyone if the TV business wants to leave open the option of relying on machine-generated entertainment. In a way, it already does.Not in the way the WGA fears — not yet. Even the most by-the-numbers scripted drama you watch today was not written by a computer program. But it might have been recommended to you by one.Algorithms, the force behind your streaming-TV “For You” menu, are in the business of noticing what you like and matching you with acceptable-enough versions of it. To many, this is indeed acceptable enough: More than 80 percent of viewing on Netflix is driven by the recommendation engine.In order to make those matches, the algorithm needs a lot of content. Not necessarily brilliant, unique, nothing-like-it content, but familiar, reliable, plenty-of-things-like-it content. Which, as it happens, is what A.I. is best at.The debate over A.I. in screenwriting is often simplified as, “Could a chatbot write the next ‘Twin Peaks’?” No, at least for now. Nor would anyone necessarily want it to. The bulk of TV production has no interest in generating the next “Twin Peaks” — that is, a wild, confounding creative risk. It is interested in more reboots, more procedurals, more things similar to what you just watched.TV has always relied on formula, not necessarily in a bad way. It iterates, it churns out slight variations on a theme, it provides comfort. That’s what has long made strictly formatted shows like “Law & Order” such reliable, relaxing prime-time companions. That’s also what could make them among the first candidates for A.I. screenwriting.Large language models like ChatGPT work by digesting vast quantities of existing text, identifying patterns and responding to prompts by mimicking what they’ve learned. The more done-to-death a TV idea is, the greater the corpus of text available on it.And, well, there are a lot of “Law & Order” scripts, a lot of superhero plots, a lot of dystopian thrillers. How many writers-contract cycles before you can simply drop the “Harry Potter” novels into the Scriptonator 3000 and let it spit out a multiseason series?In the perceptive words of “Mrs. Davis,” the wildly human comedic thriller about an all-powerful A.I., “Algorithms love clichés.” And there’s a direct line between the unoriginality of the business — things TV critics complain about, like reboots and intellectual-property adaptations and plain old derivative stories — and the ease with which entertainment could become bloated by machine-generated mediocrity.After all, if studios treat writers like machines, asking for more remakes and clones — and if viewers are satisfied with that — it’s easy to imagine the bean counters wanting to skip the middle-human and simply use a program that never dreamed of becoming the next Phoebe Waller-Bridge.And one could reasonably ask, why not? Why not leave the formulas to machines and rely on people only for more innovative work? Beyond the human cost of unemployment, though, there’s an entire ecosystem in which writers come up, often through precisely those workmanlike shows, to learn the ropes.Highly formatted shows like “Law & Order” could be among the early candidates for A.I.-generated scripts. NBCThose same writers may be able to use A.I. tools productively; the WGA is calling for guardrails, not a ban. And the immediate threat of A.I. to writers’ careers may be overstated, as you know if you’ve ever tried to get ChatGPT to tell you a joke. (It’s a big fan of cornball “Why did the …” and “What do you call a …” constructions.) Some speculations, like the director Joe Russo’s musing that A.I. some day might be able to whip up a rom-com starring your avatar and Marilyn Monroe’s, feel like science fiction.But science fiction has a way of becoming science fact. A year ago, ChatGPT wasn’t even available to the public. The last time the writers went on strike, in 2007, one of the sticking points involved streaming media, then a niche business involving things like iTunes downloads. Today, streaming has swallowed the industry.The potential rise of A.I. has workplace implications for writers, but it’s not only a labor issue. We, too, have a stake in the war with the storybots. A culture that is fed entirely by regurgitating existing ideas is a stagnant one. We need invention, experimentation and, yes, failure, in order to advance and evolve. The logical conclusion of an algorithmicized, “more like what you just watched” entertainment industry is a popular culture that just … stops.Maybe someday A.I. will be capable of genuine invention. It’s also possible that what “invention” means for advanced A.I. will be different from anything we’re used to — it might be wondrous or weird or incomprehensible. At that point, there’s a whole discussion we can have about what “creativity” actually means and whether it is by definition limited to humans.But what we do know is that, in this timeline, it is a human skill to create a story that surprises, challenges, frustrates, discovers ideas that did not exist before. Whether we care about that — whether we value it over an unlimited supply of reliable, good-enough menu options — is, for now, still our choice. More

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      Hollywood Writers Strike Is ‘Going to Be a While’

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      The writers and entertainment companies remain far apart on several key issues, including money, and the standoff could last for months.It’s not just posturing: As screenwriters continue their strike against Hollywood companies, the two sides remain a galaxy apart, portending a potentially long and destructive standoff.“Any hope that this would be fast has faded,” said Tara Kole, a founding partner of JSSK, an entertainment law firm that counts Emma Stone, Adam McKay and Halle Berry as clients. “I hate to say it, but it’s going to be a while.”The Writers Guild of America, which represents 11,500 screenwriters, went on strike on Tuesday after contract negotiations with studios, streaming services and networks failed. By the end of the week, as companies punched back at union in the news media, and striking writers celebrated the disruption of shows filming from finished scripts, Doug Creutz, an analyst at TD Cowen, told clients that a “protracted affair seems likely.” He defined protracted as more than three months — perhaps long enough to affect the Emmy Awards, scheduled for Sept. 18, and delay the fall TV season.The W.G.A. has vowed to stay on strike for as long as it takes. “The week has shown, I think, just how committed and fervent writers’ feelings are about all of this,” Chris Keyser, a chair of the W.G.A. negotiating committee, said in an interview on Friday. “They’re going to stay out until something changes because they can’t afford not to.”The Alliance of Motion Picture and Television Producers, which bargains on behalf of studios, streaming services and networks, has maintained that it hopes “to reach a deal that is mutually beneficial to writers and the health and longevity of the industry.” Privately, however, member companies say they are prepared to weather a strike of at least 100 days. The most recent writers strike, which began in 2007 and ended in 2008, lasted that long.“It’s fair to say there’s a pretty big gap,” Bob Bakish, chief executive of Paramount Global, told analysts and investors on a conference call on Thursday. Paramount and its CBS subsidiary are prepared to “manage through this strike,” he added, “even if it’s for an extended duration.”Among the writers’ demands is that studios not let artificial intelligence encroach on writers’ credit or compensation.James Estrin/The New York TimesBoth sides have insisted that the other needs to make the first move to restart talks. None are scheduled. For the moment, media companies have turned to contract renewal negotiations with the Directors Guild of America, which start on Wednesday. That contract expires on June 30.Like writers, directors want more money, especially regarding residual payments (a type of royalty) from streaming services, which have rapidly expanded overseas. Before streaming, writers and directors (and other creative contributors, including actors) could receive residual payments whenever a show was licensed, whether that was for syndication, an international deal or DVD sales. In the streaming era, as global services like Netflix and Amazon have been reluctant to license their series, those distribution arms have been cut off.In addition to raises, however, writers want media companies — Netflix, in particular — to make structural changes to the way they do business. The companies — Netflix, in particular — say that is a bridge too far.The W.G.A. has proposals for mandatory staffing and employment guarantees, for instance. The union contends that the proposals are necessary because entertainment companies are increasingly relying on what is known in Hollywood slang as a miniroom. In one example of a miniroom, studios hire a small group of writers to develop a series and write several scripts over two or three months. Because they have not officially ordered the series, studios pay writers less than if they were in a large, traditional writers’ room.And given the relatively short duration of the position, those writers are then left scrambling to find another job if the show is not picked up. If a show does get a green light, fewer writers are sometimes hired because blueprints and several scripts have already been created.“While the W.G.A. has argued” that mandatory staffing and duration of employment “is necessary to preserve the writers’ room, it is in reality a hiring quota that is incompatible with the creative nature of our industry,” the studio alliance said in a statement on Thursday.Writers responded with indignation. “We don’t need the companies protecting us from our own creativity,” said Mr. Keyser, whose writing credits include “Party of Five” and “The Last Tycoon.” “What we need is protection from them essentially eliminating the job of the writer.”Writers also want companies to agree to guarantee that artificial intelligence will not encroach on writers’ credits and compensation. Such guarantees are a nonstarter, the studio alliance has said, instead suggesting an annual meeting on advances in the technology. “A.I. raises hard, important creative and legal questions for everyone,” the studios said on Thursday. “It’s something that requires a lot more discussion, which we have committed to doing.”Mr. Keyser’s response: Go pound sand.“This is exactly what they offered us with the internet in 2007 — let’s chat about it every year, until it progresses so far that there’s nothing we can do about it,” he said. In that case, have fun on the picket lines, studio executives have said privately: It’s going to be hot out there in July.Over the last week, media companies conveyed an air of business as usual. On Thursday, HBO hosted a red carpet premiere for a documentary, while the Fox broadcast network announced a survivalist reality show called “Stars on Mars” hosted by William Shatner.“3 … 2 … 1 … LIFT OFF!” the network’s promotional materials read.With the exception of late-night shows, which immediately went dark, Mr. Bakish assured Wall Street, “consumers really won’t notice anything for a while.” Networks and streaming services have a large amount of banked content. Reality shows, news programs and some scripted series made by overseas companies are unaffected by the strike. Most movies scheduled for release this year are well past the writing stage.Shares climbed on Friday for every company involved with the failed contract talks; investors tend to like it when costs go down, which is what happens when production slows, as during a strike. If the strike drags into July, analysts pointed out, studios can exit pricey deals with writers under “force majeure” clauses of contracts.“The sorry news for writers is that, in declaring a strike, they may in fact be helping the streaming giants and their parent companies,” Luke Landis, a media and internet analyst at SBV MoffettNathanson, wrote in a report on Wednesday.Writers, however, succeeded in making things difficult for studios over the first week. Apple TV+ was forced to postpone the premiere of “Still,” about Michael J. Fox and his struggle with Parkinson’s disease, because Mr. Fox refused to cross a picket line. In Los Angeles, writers picketed the Apple TV+ set for “Loot,” starring Maya Rudolph, causing taping to halt. In New York, similar actions disrupted production for shows like “Billions,” the Showtime drama. Other affected shows included “Stranger Things” on Netflix, “Hacks” on HBO Max and the MTV Movie & TV Awards telecast on Sunday, which went forward without a host after Drew Barrymore pulled out, citing the strike.“The corporations have gotten too greedy,” Sasha Stewart, a writer for the Netflix documentary series, “Amend: The Fight for America” as well as “The Nightly Show With Larry Wilmore,” said from a picket line last week. “They want to break us. We have to show them we will not be broken.”Writers went into the strike energized. But a rally at the Shrine Auditorium in Los Angeles on Wednesday seemed to supercharge the group, in part because leaders from other entertainment unions turned out to support them — and in fiery fashion. During the 2007 strike, writers were largely left to stand alone, while a union representing camera operators, set electricians, makeup artists and other crafts workers blasted the writers for causing “devastation.”Ellen Stutzman, chief negotiator for the writers, received a standing ovation from the estimated 1,800 people who attended the rally. During the session, writers suggested expanding picket lines to the homes of studio chief executives and starting a public campaign to get people to cancel their streaming subscriptions.Some writers realized that Teamsters locals, which represent the many drivers that studios rely on to transport materials (and people), would not cross picket lines. So they started to picket before dawn to intercept them. (The W.G.A. has advised a 9 a.m. starting time.) At least one show, the Apple TV+ dystopian workplace drama “Severance,” was forced to shut down production on Friday as a result of Teamsters drivers’ refusing to cross. More

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      Film and TV Writers on Strike Picket Outside Hollywood Studios

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      Those in picket lines at the headquarters of companies like Netflix were critical of working conditions that have become routine in the streaming era.Ellen Stutzman, a senior Writers Guild of America official, stood on a battered patch of grass outside Netflix headquarters in Los Angeles. She was calm — remarkably so, given the wild scene unfolding around her, and the role she had played in its creation.“Hey, Netflix! You’re no good! Pay your writers like you should!” hundreds of striking movie and television writers shouted in unison as they marched outside the Netflix complex. The spectacle had snarled traffic on Sunset Boulevard on Tuesday afternoon, and numerous drivers blared horns in support of a strike. Undulating picket signs, a few of which were covered with expletives, added to the sense of chaos, as did a hovering news helicopter and a barking dog. “Wow,” a Netflix employee said as he inched his car out of the company’s driveway, which was blocked by writers.In February, unions representing 11,500 screenwriters selected Ms. Stutzman, 40, to be their chief negotiator in talks with studios and streaming services for a new contract. Negotiations broke off on Monday night, shortly before the contract expired. Ms. Stutzman and other union officials voted unanimously to call a strike, shattering 15 years of labor peace in Hollywood, and bringing the entertainment industry’s creative assembly lines to a grinding halt.“We told them there was a ton of pent-up anger,” Ms. Stutzman said, referring to the companies at the bargaining table, which included Amazon and Apple. “They didn’t seem to believe us.”The throng started a new chant, as if on cue. “Hey, hey! Ho, ho! This corporate greed has got to go!”Similar scenes of solidarity unfolded across the entertainment capital. At Paramount Pictures, more than 400 writers — and a few supportive actors, including Rob Lowe — assembled to wave pickets with slogans like “Despicable You” and “Honk if you like words.” Screenwriting titans like Damon Lindelof (“Watchmen,” “Lost”) and Jenny Lumet (“Rachel Getting Married,” “Star Trek: Strange New Worlds”) marched outside Amazon Studios. Acrimony hung in the air outside Walt Disney Studios, where one writer played drums on empty buckets next to a sign that read, “What we are asking for is a drop in the bucket.”Another sign goaded Mickey Mouse directly: “I smell a rat.”But the strike, at least in its opening hours, seemed to burn hottest at Netflix, with some writers describing the company as “the scene of the crime.” That is because Netflix popularized and, in some cases, pioneered streaming-era practices that writers say have made their profession an unsustainable one — a job that had always been unstable, dependent on audience tastes and the whims of revolving sets of network executives, has become much more so.The streaming giant, for instance, has become known for “mini-rooms,” which is slang for hiring small groups of writers to map out a season before any official greenlight has been given. Because it isn’t a formal writers room, the pay is less. Writers in mini-rooms will sometimes work for as little as 10 weeks, and then have to scramble to find another job. (If the show is greenlit and goes into production, fewer writers are kept on board.)“If you only get a 10-week job, which a lot of people now do, you really have to start looking for a new job on day one,” said Alex Levy, who has written for Netflix shows like “Grace and Frankie.” “In my case, I haven’t been able to get a writing job for months. I’ve had to borrow money from my family to pay my rent.”Lawrence Dai, whose credits include “The Late Late Show with James Corden” and “American Born Chinese,” a Disney+ series, echoed Ms. Levy’s frustration. “It feels like an existential moment because it’s becoming impossible to build a career,” he said. “The dream is dead.” More

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      in Movies

      Hollywoods Newest Stars? Nike, BlackBerry and Cheetos.

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      A new spate of films stars not people but consumer products.Your standard-issue Hollywood biopics foreground people caught in the wheels of history. We meet titans of industry, genius mathematicians, brave astronauts and dogged journalists. We hear stories of fearless, unyielding figures whose visions changed the world. Some, like presidents and generals, already know their own importance; others still think they’re ordinary. But the stories generally revolve around people and events, showing us how laws were changed, wars won, villains defeated.Lately Hollywood has landed on an effective variant: Hey, remember this old thing?This type of film is not new, precisely, but this spring is staggeringly replete with examples. “AIR,” directed by Ben Affleck, tells the story of Nike’s game-changing sponsorship deal with a rookie Michael Jordan and the world-conquering shoes that emerged from it. “Tetris” does the same for the titular video game, which farsighted 1980s capitalists managed to license from the Soviet state. “BlackBerry” offers a raucous, satirical history of the Canadian tech company whose cellphone went extinct. And then there’s “Flamin’ Hot,” a drama about the former Frito-Lay employee who claims — highly dubiously, according to Los Angeles Times reporting — to be the creator of the addictively spicy red-dusted Cheetos.These movies are not about people or events that changed our scientific or political reality; they are interested in men (and yes, I do mean just men) who changed our consumer reality. The protagonists here are white-collar functionaries who carry leather briefcases to work. They are corporate middle managers and marketers and brand gurus. They scream into phones, scrutinize contracts and sift through webs of licenses and sublicenses. Their world isn’t always depicted as glamorous; “AIR” has Matt Damon don a fat suit to play a schlubby, basketball-obsessed divorcé. But these are stories in which businessmen are the heroes. They are the people who got the job done, if the job was selling millions upon millions of units to grow a major corporation’s market share.Yet it’s not even right to say these brand-o-pics focus on the men. They are, above all, centered on the objects. Movies have told the stories of market-movers before, but Hollywood’s most recent biopics of Steve Jobs were not called “iPhone 1” and “iPhone 2.” Ray Kroc’s franchising of McDonald’s is dramatized in a movie called “The Founder,” not “Big Mac.” It’s in these new movies that the consumer product itself truly becomes the star around which human stories revolve. Their cumulative mood is resolutely frothy: poppy 1980s bops, eight-bit graphics, white-collar sharks gnawing on the geeks. For any child of the era, this is yet another casual stroll down memory lane — one in which, yet again, memory lane is flanked by endless billboards of retro brands. The objects in these films, after all, are not just products; they signify a specific slice of a time, perhaps a specific type of childhood. Like all brands these days, they are signposts we use to navigate the world, orienting ourselves socially, signaling our identities. They are interested in people who make the first thing, and less interested in the fact that, somewhere in the world, a labor force is making millions more.This experience of consumption is precisely what the films promise audiences. In both “BlackBerry” and “AIR,” the executives are consciously trying to tap into questions of consumer desire and identity. “AIR” could even be seen as an origin story for the very concept of brand-as-identity, an innovation it seems to admire. “BlackBerry,” shot in vérité style, is more sour on the idea. Glenn Howerton plays Jim Balsillie, depicted here as the raging id of the company, barking orders at his sales force: “You’re not salesmen anymore,” he says. “You’re male models. I want you at every country club, yacht club, tennis club. Wherever the elite go, you go!” The phone’s function is no longer the point. “When they ask you, don’t say, ‘It’s a phone that does email,’” he says. “It’s not a cellphone — it’s a status symbol.”Writing in Playboy in early 2014, the Slovenian philosopher Slavoj Zizek mused on our experience of brands and “the mysterious je ne sais quoi that makes Nike sneakers (or Starbucks coffee).” I don’t know whether Ben Affleck ever read that article, but there’s a strange level on which his film repeats, again and again, something Zizek imagined about Nike. If such a company were to outsource production to overseas contractors, design to design firms, advertising to ad agencies and distribution to retailers, what would be left? “Nike would be nothing ‘in itself,’” Zizek wrote. “Nothing other than the pure brand mark ‘Nike,’ an empty sign.” In “AIR,” it is Damon’s character — Sonny Vaccaro, a marketing executive — who finds a new answer. His radical idea is to commit the entire basketball budget to Jordan. Nike, he says, must tap into something deeper, to turn a shoe into a man and a man into a shoe. The vice president of marketing is puzzled: “You want to anthropomorphize a shoe?” The film leaves it to Jordan’s mother, played by Viola Davis, to underline how that’s done: “A shoe is just a shoe,” she says, “until my son steps into it.” “BlackBerry” is caustic, while “AIR” is, ultimately, a feel-good celebration of the brand-identity revolution that changed sports forever. “Tetris” feels more confused. (We watch Henk Rogers become a millionaire by getting the Soviets to license some handheld-gaming rights, but whether Nintendo or someone else gets them feels more meaningful to Rogers than to consumers.) While watching each of the three films, though, I found myself thinking about the words etched on the backs of so many devices: “Designed by Apple in California/Assembled in China.” Each of these stories is interested in the inventors and innovators who create the first thing, and less interested in the fact that, somewhere in the world, a labor force is making millions more. In “AIR,” the only real acknowledgment of this comes from that vice president of marketing, who expresses mild ambivalence about Nike’s factories in Taiwan and South Korea — a confusing gesture in a movie about a company that, in 1998, had its real-life chief executive lament that it had become “synonymous with slave wages, forced overtime and arbitrary abuse.” This year, in Michigan, Times reporting found underage factory workers who said inhaling the dust from producing Flamin’ Hot Cheetos left their lungs stinging. Feelings about this spring’s eruption of brand flicks have been mixed. In The Wall Street Journal, Joe Queenan called this spate of product bios “great news,” expressing hope that “AIR” might open the door for more footwear-origin stories. (Why not Uggs or Birkenstocks?) In the opposite ideological corner, you’ll find Boots Riley, the leftist musician and filmmaker (“Sorry to Bother You”), arguing on Twitter that commodity flicks are Hollywood’s effort to “push back on radicalization of the working class.” It’s certainly possible that these movies expose something vapid about our consumer society — say, our readiness to attach our humanity to empty slogans or to praise “visionaries” whose vision isn’t about fighting injustice or reaching the stars but merely selling us tons of plastic.Still: All these brand films, and all the reviews of them, seem to acknowledge the same point. The day-to-day texture of our lives, they suggest, may be dictated less by brave explorers or crusading lawyers and more by people with office jobs who make products and then make us want to buy them — people whose decisions shape our habits, our choices, our sense of ourselves. The part these films do not yet fully agree on is whether this fact is worth celebrating or deeply depressing.Source photographs: Apple TV+; Amazon Studios; William West/AFP, via Getty Images. More

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      in Television

      Why There Is Talk of a Writers’ Strike in Hollywood

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      TV and movie writers want more money, but Hollywood companies say the demands ignore economic realities. The deadline to sort out those differences is approaching.Television and movie writers want raises, saying that Hollywood companies have taken unfair advantage of the shift to streaming to devalue their work and create worsening working conditions.The companies bristle at the accusation and say that, while they are willing to negotiate a new “mutually beneficial” deal with writers, the demands for an entirely new compensation structure ignore economic realities.Whether the sides can settle their differences will determine if the entertainment industry can avoid its first writers’ strike in 15 years.Unions representing more than 11,000 television and movie writers and the Alliance of Motion Picture and Television Producers, which bargains on behalf of Hollywood’s nine largest studios, including Amazon and Apple, began talks on March 20 for a new three-year contract. The current agreement expires on May 1.The Writers Guild of America, West, and the Writers Guild of America, East, have the strength to bring Hollywood to a halt if they do not get a deal to their liking. Chris Keyser, a co-chair of the W.G.A. negotiating committee, said in an interview that this moment for writers was “existential.”“The industry is almost always unfair to labor,” Mr. Keyser said. “This time it’s broken — it’s actually broken.”Here is what you need to know:Will there be a strike?No outcome is certain, but little in the posturing so far suggests an easy resolution. Producers have begun to stockpile scripts by asking writers to complete as many ahead of the May 1 deadline as possible.The negotiations will likely be acrimonious given the seismic changes in the industry. The rapid transition to streaming entertainment has upended nearly every corner of Hollywood, and writers believe they have been left behind.Unlike directors and actors, writers have historically been willing to strike. The most recent strike stretched from 2007 into 2008, lasting 100 days. One in 1988 dragged on for five months. A walkout must first be authorized by union members; the W.G.A. has signaled that it could conduct a vote as early as the first week in April.Authorization gives the union leverage, but it does not mean a strike is inevitable. In 2017, writers overwhelmingly gave the go-ahead for a strike (with 96 percent of the vote). The sides ultimately reached an agreement a few hours before the first pickets hit studio sidewalks.The entrance to NBC Studios in Manhattan.Vincent Tullo for The New York TimesHow would a strike affect audiences?There will be a gradual halt in the production of many television shows, except for reality and news programs, which would be mostly unaffected.Viewers will notice the fallout first among entertainment talk shows, including “The Late Show With Stephen Colbert” and “The Tonight Show Starring Jimmy Fallon.” If a strike lasts several weeks, “Saturday Night Live” would not be able complete its season. Soap operas, already on viewership life support, would run out of new episodes after about a month.Plenty of high-profile TV series have coming seasons that are already finished. But premieres for fall series like “Abbott Elementary” would be delayed by a monthslong strike, and viewers would begin to notice fewer scripted TV series by the end of the year. Reality and international shows will start to run in heavy rotation.Moviegoers would not experience immediate effects; movie studios work about a year ahead, meaning that almost everything planned for 2023 has already been shot. The risk involves 2024, especially if studios rush to beat a strike by putting films into production with scripts that aren’t quite ready.The offices of the Writers Guild of America West in Los Angeles.Andrew Cullen for The New York TimesWhat are the writers’ complaints?Every three years, the writers’ union negotiates a contract with the major studios that establishes pay minimums and addresses matters such as health care and residuals (a type of royalty), which are paid out based on a maze of formulas.And though there has been a boom in television production in recent years (known within the industry as “Peak TV”), the W.G.A. said that the median weekly pay for a writer-producer had declined 4 percent over the last decade.Because of streaming, the former network norms of 22, 24 or even 26 episodes per season have mostly disappeared. Many series are now eight to 12 episodes long. At the same time, episodes are taking longer to produce, so series writers who are paid per episode often make less while working more. Some showrunners are likewise making less despite working longer hours.“The streaming model has created an environment where there’s been enormous downward pressure on writer income across the board,” David Goodman, a co-chair of the guild negotiating committee, said in an interview.Screenwriters have been hurt by a decline in theatrical releases and the collapse of the DVD market, union leaders said.Between 2012 and 2021, the number of films rated annually by the Motion Picture Association fell by 31 percent. Streaming services picked up some slack, but companies like Netflix and Warner Bros. Discovery, which owns HBO Max, have been cutting back on film production to reduce costs amid slowing subscriber growth.Warner Bros. Studios in Burbank, Calif.Philip Cheung for The New York TimesAre the companies in a position to pay more?They would argue this isn’t the best time for it.Disney said in February that it would cut $5.5 billion in costs and eliminate 7,000 jobs to address streaming losses, an atrophying cable television business and steep corporate debt. Warner Bros. Discovery has already cut thousands of jobs as part of a $4 billion retrenchment. NBCUniversal is also tightening its belt as it contends with cable cord-cutting and a troublesome advertising market.The writers are unmoved by this. Mr. Keyser noted that Netflix is already profitable (to the tune of $4.5 billion last year), and that rival companies have said their streaming services will be profitable in the next year or two. “We don’t get to negotiate again until 2026,” Mr. Keyser said. “We’re not waiting around until they’re profitable.”Who’s doing the negotiating?In a rarity for Hollywood, the chief negotiators are both women. Carol Lombardini, 68, leads the studio effort; she has worked at the producers’ alliance for 41 years. Ellen Stutzman, 40, leads the W.G.A. effort. She was appointed only about a month ago, after David Young, who has served as the ferocious negotiator for writers since 2007, stepped aside, citing an unspecified medical problem.Ms. Stutzman, who has been with the W.G.A. for 17 years, said in an interview that Mr. Young would play no part in these negotiations. She called him “a wonderful mentor.”Are the studios aligned?Absolutely, according to the producers’ alliance. “The A.M.P.T.P. companies approach this negotiation and the ones to follow with the long-term health and stability of the industry as our priority,” the alliance said in a statement, referring to impending contract renewal talks with directors and actors. “We are all partners in charting the future of our business together and fully committed to reaching a mutually beneficial deal.”But differences start to appear when you talk to senior executives on a company-by-company basis. In private conversations, they point out that the group is much less monolithic than in the past. It now includes tech companies like Amazon and Apple, for example, whose primary business is not entertainment.Striking members of the Writers Guild of America passed out leaflets in Rockefeller Center in 2007.Librado Romero/The New York TimesIs the W.G.A. united?For generations, ever since the end of the silent film era, Hollywood writers have complained that studios treat them as second-class citizens — that their artistic contributions are underappreciated (and undercompensated), especially compared with those of actors and directors. This sentiment runs deep among writers and has historically resulted in extraordinary unity.In 2019, when film and TV writers fired their agents in a campaign over what they saw as conflicts of interest, many agency leaders figured that the W.G.A. would eventually fracture. That never happened: After a 22-month standoff, the big agencies effectively gave writers what they wanted.What about collateral damage?Tens of thousands of entertainment workers were idled during the 2007 strike, and the action cost the Los Angeles economy more than $2 billion, according to the Milken Institute. This time around, many of the small businesses that service Hollywood (florists, caterers, chauffeurs, stylists, lumber yard workers) have only started to regain their footing after pandemic shutdowns, increasing the stakes of a strike and potentially leading to community fissures. More