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      They Loved Taylor Swift. They Loved Football. Then Their Worlds Collided.

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      The Taylor Swift-Travis Kelce romance has brought together two of the internet’s most engaged fan bases. What happens when you’re already in both?Emily Calhoun remembers the moment she realized her worlds were colliding. It was in the early days of the 2023 N.F.L. season, and suddenly her phone was buzzing nonstop.“Twelve people called me,” she said. “‘Are you seeing this?!’”Ms. Calhoun, who was raised on Denver Broncos football, sure was. It was impossible to miss the seismic overlap. Her love of football was fusing with her fandom of another pop culture phenomenon: a onetime country singer whom Ms. Calhoun, 38, had come to love in the early 2000s.We’re talking, of course, about one of the most consequential mergers of our time, one that united two of the world’s most rabid fan bases in unholy internet matrimony: Taylor Swift and the N.F.L., via her boyfriend, Kansas City Chiefs tight end Travis Kelce.For the sliver of fans like Ms. Calhoun, it’s been a joyful, and complicated, overlap of identities and algorithms. They have been in fantasy drafts and in the Ticketmaster queues. They’re in the same stadiums for the Eras Tour as they are on a Sunday in September. They’re probably even in your football groupchats, the middle section of the Venn diagram that has animated American sports for the last year: Swifties who grew up football die-hards.“It was like two elemental forces that shouldn’t be allowed to touch,” Prof. Galen Clavio, who studies sports and social media at Indiana University, said of the collision.In the months since the Swift-Kelce relationship started, a considerable amount of ink has been spilled on the dynamics of their romance. There was the outrage over the pop star supposedly usurping substantial camera time during N.F.L. broadcasts (she really wasn’t), the navel-gazing over whether the relationship was a publicity stunt, and then, finally, the spiral into conspiracy, with some right-wing commenters speculating that the relationship was somehow a scheme to support President Biden in the 2024 election. We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘The Dynasty’ Got the Secretive New England Patriots to Speak

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      For an Apple TV+ docuseries, the tight-lipped sports franchise provided insight into six Super Bowl victories as well as darker moments.The New England Patriots, a modern N.F.L. juggernaut with six Super Bowl wins and two cheating scandals, are the perfect subject for a docuseries. They are also one of the most secretive franchises in professional sports.But the filmmakers behind “The Dynasty: New England Patriots,” an Apple TV+ docuseries premiering on Friday, convinced more than 25 players, coaches and executives to open up on camera. Among those interviewed are Robert Kraft, the team’s longtime owner; Bill Belichick, who has the most playoff wins of any N.F.L. coach; and Tom Brady, a three-time league M.V.P. who is widely considered the greatest quarterback ever.In an opening montage for the behind-the-scenes look into the rise and fall of the Patriots, Brady’s voice cracks and he appears to hold back tears while reminiscing on his New England career, which had a tense ending.“The Dynasty” largely focuses on the Patriots’ inner power dynamics and the team’s football mystique — Brady unleashes a comical, profanity-laced defense of a favorable but controversial play in 2002 — but the series devotes three of its 10 episodes to darker moments. Those include the murder conviction of Aaron Hernandez and league punishments for spying on an opponent and playing with deflated footballs. (Hernandez killed himself in prison in 2017.)“I can’t overstate how impressed I was with the honesty that people demonstrated with really difficult content,” said Jeff Benedict, who wrote a book about the Patriots before pitching the docuseries. “Some of the things that we were asking people to talk about were not pleasant.”The Patriots were one of the league’s most tight-lipped teams under Belichick, who left the organization last month after a 4-13 season. His weekly news conferences often consisted of short, unrevealing answers; the team’s “Do Your Job” mantra referred to both on-field assignments and limiting distractions.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Will Taylor Swift Be at the Super Bowl? Stay Tuned.

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      There has been much ado about whether the pop singer will travel across the globe to the big game. Here’s what we know so far, and answers to other Taylor-related questions.On Sunday, the Kansas City Chiefs will be making the team’s fourth Super Bowl appearance in the last five seasons. While some N.F.L. players go their entire career without playing for a championship, one of Kansas City’s newcomers had their ticket punched after only 12 games.As Nicole Auerbach of The Athletic said on X, shortly after the Chiefs’ championship win: “Taylor Swift makes the Super Bowl in her first year in the league. Elite.”Ms. Swift, who has been dating Travis Kelce, Kansas City’s star tight end, has changed the N.F.L. conversation all season, attracting a new audience for the league and inspiring strong emotions (both positive and negative) among fans. Her critics as well as her detractors may have some burning questions ahead of the game. First and foremost: Will she be there?The Big QuestionsHas Taylor hinted at her Super Bowl plans?But wasn’t she in Tokyo … last night?Why is this getting so much attention?If she makes it to the game, who might she sit with?This is Taylor, surely there’s some numerology involved?Has Taylor hinted at her Super Bowl plans?Ms. Swift, as you may have heard, is good at keeping secrets. Her plans, beyond concert dates, are rarely announced in advance. That has led some to devise their own methods for figuring out what she’s up to. Ahead of a Kansas City game in October, for example, an NBC producer said he had a spotter plane searching the area around MetLife Stadium for police escorts in hopes of alerting the television crew if she showed up (she did).Mr. Kelce was inundated with questions about Ms. Swift last week, and while he said he had heard some of her upcoming album — spoiler: he likes it — he did not offer any details about whether she would be at the game.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Taylor Swift and Travis Kelce Timeline

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      All the Times That People Have Hyperventilated About Taylor and TravisThe planet’s biggest pop star met America’s biggest sport, and heads collectively exploded. Here are the moments people got happy, sad, angry or annoyed.Emmanuel Morgan and Way back in July, Travis Kelce, the Kansas City Chiefs’ star tight end, publicly offered himself as a potential suitor for Taylor Swift, whose Eras Tour had catapulted her beyond her already stratospheric fame.Few could have imagined that on the eve of the Super Bowl, we’d all be here.During the six months between Travis’s metaphorical Hail Mary and Sunday’s very real sports contest, most of America — and much of the world — has been horse-collared into their romance. There is a relentless, inescapable and, sometimes fatiguing quality to this Swift-Kelce monocultural vortex. Boy met girl, football fans met Swifties and each new development became a cause for hyperventilation.Now, as kickoff approaches, we look back at some of the key meetings and the extreme emotions those meetings have engendered.♥ ♥ ♥Sept. 24 and Oct. 1Taylor meets footballTaylor Swift at Arrowhead Stadium for the first of many games this season. Jason Hanna/Getty ImagesSurprise! Taylor shows up at Arrowhead Stadium for a Chiefs Game. Yay for Travis! Taylor and Travis leave together after the game in a “Getaway Car.” A “seemingly Ranch” frenzy ensues.Taylor shows up again in New Jersey the following week for Sunday Night Football. She brings her friends and meets the parents.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      A Super Bowl Broadcaster With Slime and Swagger

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      Nate Burleson spent 11 seasons playing in the N.F.L. He now balances several TV assignments, and will announce the Super Bowl with SpongeBob SquarePants.Nate Burleson, far removed from the 11 seasons he spent toiling in the National Football League, pulled up his shirt to wipe sweat from his forehead during a well-deserved break.Burleson was in a buzzing laboratory with green slime-filled industrial containers, recording Nickelodeon’s “NFL Slimetime” days after explaining the challenge of overcoming turnovers on “The NFL Today,” the CBS football show that was in Baltimore for the A.F.C. Championship Game. Hours before the Nickelodeon taping, he had provided updates about the widening conflict in the Middle East on “CBS Mornings,” the network’s flagship morning newscast.After a productive but unglamorous football career, Burleson, 42, has found high-profile success in the television industry. Now he faces a daunting schedule this week in Las Vegas, where the Kansas City Chiefs and San Francisco 49ers will face off in the Super Bowl.Burleson is setting 1:30 a.m. alarms to anchor “CBS Mornings” from the Las Vegas Strip throughout the week. And on Sunday, he will announce Nickelodeon’s first alternate Super Bowl telecast for children, changing into a suit and racing down Allegiant Stadium’s elevator with help from security to join his “NFL Today” colleagues for halftime analysis.“I never played in a Super Bowl, so I feel like this is my Super Bowl,” Burleson said.Tony Dokoupil, left, Gayle King and Burleson on “CBS Mornings.” Burleson impressed producers with the energy he brought to segments while guest hosting.Mary Kouw/CBSNickelodeon’s alternate telecasts are an attempt to attract younger viewers by infusing N.F.L. games with augmented-reality animations on the field — yes, there will be plenty of virtual slime — and incorporating popular cartoon characters. Burleson will call the Super Bowl with the voice actors for SpongeBob SquarePants and Patrick Star. (Jim Nantz and Tony Romo are announcing the traditional broadcast on CBS.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      $7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

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      In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.A cat meowing for Hellmann’s mayonnaise, Peyton Manning chucking Bud Light beers to patrons in a bar and Kris Jenner stacking Oreo cookies. They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl.For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million. Even as many businesses are being more disciplined with the money they have for marketing, and with spending on advertising slowing in recent years, the cost of a Super Bowl ad continues to go up.The reason is simple: There is no opportunity guaranteed to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking.“It’s a throwback in terms of reaching everyone all at once,” said Charles Taylor, a professor of marketing at the Villanova School of Business.In an increasingly fragmented media landscape, the number of opportunities for companies to reach a mass audience through advertising on network television has dwindled. Popular shows have increasingly moved to streaming platforms, along with audiences. More and more, networks find themselves relying on live events, like award shows and sports, to draw viewers.“Live events are still huge for advertisers, and those are the ones that draw the highest attention,” said Frank McGuire, a vice president at Sharethrough, an advertising integration platform.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Taylor Swift Prop Bets Dominate Super Bowl Action

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      While casino gambling focuses on the Super Bowl itself, online sports books are flooded with options on what Ms. Swift will wear, how she’ll celebrate and more.The Super Bowl always draws crowds to betting windows and online sports books, but some of the most talked about action this year will leave a blank space in Las Vegas.With in-person sports books limited to action on the field, Adam Burns, the sports book manager for BetOnline.ag, found himself capitalizing on the moment by preparing odds for a flood of unusual wagers: What sort of outfit will Taylor Swift wear to the game on Sunday? Will the CBS broadcast show her holding a beverage or giving high-fives? Will she cry if the Kansas City Chiefs lose to the San Francisco 49ers?For some much-needed assistance, Mr. Burns turned to a reliable source: his teenage daughter.“Friends are like, ‘Come on over and watch the game with us,’” Mr. Burns said in a telephone interview from his home in Montreal. “I can’t. I have to watch Taylor Swift. You can ask me the next day who won the game, and I won’t even know. But I’ll know how many times Taylor Swift was shown on TV.”Ms. Swift, who won two Grammys on Sunday night and announced the release date for her next album, was a phenomenon long before she started dating Travis Kelce, Kansas City’s star tight end. But her regular appearances at his team’s games this season — clad in red, celebrating Mr. Kelce’s touchdowns, and even sharing a luxury box with his bare-chested, beer-swilling brother — have produced crossover magic with the N.F.L.BetOnline.ag, which is based in Panama, has so many Swift-related Super Bowl prop bets — 89, a reference to her album “1989” — that Mr. Burns had to plumb the depths of the absurd, including: What shade of lipstick will Ms. Swift choose for the game? (Red, a signature color for Ms. Swift, is favored, followed by “any other color.”)Bet U.S., an online casino based in Costa Rica, also has a smorgasbord of Swift-related bets.“If it’s something that’s going to attract some attention and we can make legitimate odds on it, there’s a good chance that we’re going to do it,” said Tim Williams, the director of public affairs for Bet U.S. He added: “We expect to see as much interest, if not more interest, in all of these Taylor Swift bets compared to bets related to the halftime show, and that’s really unprecedented.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Television

      Pat McAfee Apologizes Over Role in Aaron Rodgers-Jimmy Kimmel Feud

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      Rodgers, the Jets quarterback, suggested during an appearance on “The Pat McAfee Show” that Kimmel had a connection to Jeffrey Epstein, leading Kimmel to threaten legal action.Pat McAfee on Wednesday apologized for airing comments that Jets quarterback Aaron Rodgers made toward Jimmy Kimmel on McAfee’s ESPN television show a day earlier suggesting the late-night talk show host had a connection to the disgraced financier Jeffrey Epstein.“Some things obviously people get very pissed off about, especially when they’re that serious allegations,” McAfee said. “So we apologize for being a part of it. I can’t wait to hear what Aaron has to say about it. Hopefully those two will just be able to settle this, you know, not work-wise, but be able to chitchat and move along.”Speaking on his weekly Tuesday appearance on McAfee’s television show on ESPN, Rodgers, a four-time winner of the N.F.L.’s Most Valuable Player Award, suggested that Kimmel, the host of “Jimmy Kimmel Live!” on ABC, was acquainted with Epstein, who was accused of having sex with minors and in 2019 died by suicide while in jail. Epstein was a longtime friend to powerful politicians and business executives, and the names of some of his associates are expected to be publicly released soon in court documents.“There’s a lot of people, including Jimmy Kimmel, really hoping that doesn’t come out,” Rodgers said on McAfee’s show. Kimmel denied the allegations on X, formerly known as Twitter, and threatened potential legal action against Rodgers.“Your reckless words put my family in danger,” Kimmel said. “Keep it up and we will debate the facts further in court.”ESPN and ABC are owned by Disney, placing McAfee and both entities in an uneasy situation. The predicament highlights the leeway ESPN gives McAfee, including the regular appearances by Rodgers, who has used his time on the show to speak out against vaccines and even challenged Travis Kelce to a debate during a recent appearance. In October, McAfee confirmed a report that Rodgers had been paid over $1 million to appear on the show.Spokesmen for ABC and ESPN did not immediately respond to requests for comment.ESPN signed McAfee, a former N.F.L. punter, to a reported five-year, $85 million contract last year to bring his popular digital show to the network and to appear on other programing. The hire came as ESPN underwent layoffs as part of an overall cost-cutting strategy from Disney.McAfee stands out among the network’s other personalities, often using profanity on what had long been family-friendly programming and eschewing the usual business-casual attire for tank tops. Though he has scaled back on the coarse language, ESPN has hoped his show’s freewheeling format would attract new viewers as the network’s business model changes.“We’re not putting a suit and tie on him,” Burke Magnus, ESPN’s president of content, told The Wall Street Journal in September. More