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      Rap Takes Over Super Bowl Halftime, Balancing Celebration and Protest

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      Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, Mary J. Blige and 50 Cent asserted the power of hip-hop’s oldies generation on pop music’s most-watched stage.Leading up to Sunday’s Super Bowl halftime show, much ado was made over the fact that this would be the first year that hip-hop occupied the center of the concert. It was marketing copy that overlooked the glaring lateness of the achievement — that rap was finally getting the spotlight in perhaps the 20-somethingth year of hip-hop occupying the center of American pop music. Does progress this delayed still count as a breakthrough?After several years of grappling with an assortment of racial controversies, the N.F.L. likely wanted credit for showcasing Black music — especially hip-hop, the lingua franca of American pop culture — this prominently. What would some of rap music’s generational superstars — Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar — titans with little fear for their reputations, do with this most visible of platforms?The stories told on the SoFi Stadium field Sunday night were multilayered, a dynamic performance sprawling atop a moat of potential political land mines. In the main, there was exuberant entertainment, a medley of hits so central to American pop that it practically warded off dissent.Dr. Dre opened up the performance behind a mock mixing board, a nod to the root of his celebrity: the ability to mastermind sound. For the next 12 minutes, vivid and thumping hits followed, including “The Next Episode,” a wiry collaboration between Dr. Dre and Snoop Dogg, wearing a blue bandanna-themed sweatsuit; “California Love” (mercifully, delivered without a hologram of Tupac Shakur, as some had rumored); Eminem’s stadium-shaking “Lose Yourself”; Lamar’s pugnacious and proud “Alright”; and a pair of songs from Mary J. Blige, the lone singer on the bill.50 Cent, hanging upside down from the ceiling of the set, was an unannounced guest, performing his breakout hit “In Da Club,” one of Dr. Dre’s seminal productions. (This was almost certainly the most bleeped halftime show ever.)Mary J. Blige, the lone singer on the bill, performed two songs including “No More Drama.”AJ Mast for The New York TimesThe performances were almost uniformly excellent. Lamar was stunning — ecstatically liquid in flow, moving his body with jagged vigor. Snoop Dogg was confident beyond measure, a veteran of high-pressure comfort. Eminem, insular as ever, still emanated robust tension. Blige was commanding, helping to bring the middle segment of the show into slow focus with a joyous “Family Affair” and “No More Drama,” rich with purple pain. And Dr. Dre beamed throughout, a maestro surveying the spoils of the decades he spent reorchestrating the shape and texture of pop.But the true battles of this halftime show were between enthusiasm and cynicism, censorship and protest, the amplification of Black performers on this stage and the stifling of Black voices in various stages of protest against the N.F.L. Just a couple of weeks ago, the N.F.L. was sued by the former Miami Dolphins head coach Brian Flores who said he had faced discriminatory hiring practices.This halftime show, which scanned as an oasis of racial comity if not quite progressivism, was the third orchestrated as part of a partnership between the N.F.L. and Jay-Z’s entertainment and sports company, Roc Nation, that was struck in the wake of the kneeling protests spawned by Colin Kaepernick in 2016.“It’s crazy that it took all of this time for us to be recognized,” Dr. Dre said at the game’s official news conference last week, underscoring that the N.F.L. essentially chose to wait until hip-hop had become oldies music — apart from Lamar, all the artists Sunday had their commercial and creative peaks more than a decade ago — in order to grant it full rein on its biggest stage.The N.F.L. is notoriously protective of its territory, and mishaps at the halftime show — Janet Jackson’s wardrobe malfunction, M.I.A.’s middle finger — have tended to cause outsized public brouhahas. Halftime may well be one of the last stages in this country where hip-hop still feels like outsider music, amplifying the sense that the interests of the league and of the performers might not have been fully aligned.Eminem concluded “Lose Yourself” on one knee.AJ Mast for The New York TimesThis year’s event also took place in Inglewood, just 20 minutes west of Compton, where Dr. Dre was a founder of N.W.A, one of the most important hip-hop groups of all time, godfathers of gangster rap and agit-pop legends. Compton was embedded into the stage setup: the buildings included signs for its various landmarks, including Tam’s Burgers, Dale’s Donuts, and the nightclub Eve After Dark, where Dr. Dre used to perform with his first group, World Class Wreckin’ Cru. The dances, from Crip-walking to krumping, were Los Angeles specific. Three vintage Chevrolet Impalas served as visual nods to lowrider culture. Lamar performed his segment atop a massive aerial photograph of the city.Understand the N.F.L.’s Recent ControversiesCard 1 of 5A wave of scrutiny. More

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      The Moment That Janet Jackson’s Career Stalled and Justin Timberlake’s Soared

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      Jackson was vilified after her 2004 Super Bowl halftime show, while Timberlake’s popularity seemed to take off. Our new documentary examines how the superstars were treated after their unforgettable wardrobe malfunction.Reuters//Gary Hershorn (United States Entertainment)‘Malfunction: The Dressing Down of Janet Jackson’Producer/Director Jodi GomesReporter/Senior Producer Rachel AbramsReporter Alan LightWatch our new documentary on Friday, Nov. 19, at 10 p.m. on FX and streaming on Hulu.The term “wardrobe malfunction” has been part of our vocabulary ever since Janet Jackson’s right breast made a surprise appearance at the end of the 2004 Super Bowl halftime show.When Justin Timberlake tore off part of Jackson’s bustier in front of 70,000 people in Houston’s Reliant Stadium, over 140 million people watching on TV gasped — if they noticed.It happened so quickly (the moment lasted nine-sixteenths of one second) that even some of the halftime show’s producers missed it until their phones, and phones all over America, started ringing.“Did you see what just happened?” Jim Steeg, the National Football League’s director of special events, asked Salli Frattini, the MTV executive in charge of the halftime show. She had to rewind the tape to be sure.“We looked at the close-up shot. We looked at the wide shot, and we all stood there in shock,” Frattini recalled in a new documentary by The New York Times.Was it an accident? Was it planned? Was it a stunt?The ensuing uproar — from the N.F.L., from the Federal Communications Commission, from politicians and their allies — was the peak of a national debate at the time over what’s acceptable on America’s airwaves, and who gets to decide.In our documentary, premiering Friday at 10 p.m. Eastern time on FX and Hulu, we hear from the former commissioner of the N.F.L., Paul Tagliabue, and the MTV executives who were in charge of producing the halftime show. And we talk to some of the politicians who seized on the moment to try to rein in content that they deemed inappropriate.We also look back at Jackson’s long career, which never seemed to recover, while Timberlake’s soared. And we consider how issues of race and sexism mixed to consume one superstar’s legacy and propel another’s career to the next level.Supervising Producer Liz DayProducers Fred Charleston, Jr., Anthony McLemore, Timothy MoranCo-Producer Melanie BencosmeDirector of Photography Asad FaruqiVideo Editor Geoff O’Brien“The New York Times Presents” is a series of documentaries representing the unparalleled journalism and insight of The New York Times, bringing viewers close to the essential stories of our time. More

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      Super Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.

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      AdvertisementContinue reading the main storySupported byContinue reading the main storySuper Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.The game between two marquee quarterbacks was not competitive. Still, the Super Bowl is expected to be the most watched television program this year.Television viewership for the Super Bowl was down 9 percent compared with last year.Credit…Chang W. Lee/The New York TimesFeb. 9, 2021Updated 4:20 p.m. ETSunday’s Super Bowl was watched by just 91.6 million people on CBS, the lowest number of viewers for the game on traditional broadcast television since 2006. A total of 96.4 million people watched when other platforms — like the CBS All Access streaming service and mobile phone apps — were counted, the lowest number of total viewers since 2007.Still, the Super Bowl will surely be the most watched television program of 2021, and the N.F.L. is expected to see a huge increase in television rights fees when it signs several new television distribution agreements over the next year.After peaking at 114 million television viewers in 2015, television ratings for the Super Bowl have declined in five of the past six years. The 9 percent decline in television viewership from last year’s Super Bowl is roughly in line with season-long trends. N.F.L. games this season were watched by 7 percent fewer people than the season before.Many of the necessary ingredients for a bonanza Super Bowl were present. The game featured an intriguing matchup between the two most popular quarterbacks in football, Tom Brady of the Tampa Bay Buccaneers and Patrick Mahomes of the Kansas City Chiefs. The weather Sunday was freezing across much of the country, which traditionally drives people inside to be entertained by their televisions. But the game itself failed to deliver, all but ending by the third quarter when the Buccaneers led, 31-9, with no fourth-quarter scoring or hint of a competitive game. Viewership is measured as the average of the audience watching at each minute of the game; the longer a game is competitive and viewers stay tuned in, the better.The hype and marketing machine surrounding the game was also changed by the coronavirus pandemic. The N.F.L. credentialed about 4,000 fewer media members for the Super Bowl compared with last year, meaning fans saw less media live from the Super Bowl ahead of the game. Fans were discouraged from gathering for parties, and instead of staying home and watching alone, it seems many just did something else. Just 38 percent of all households with a television were tuned to the game, the lowest percentage since 1969, according to Nielsen.The N.F.L. joins almost every other sport in seeing viewership declines over the past year. The pandemic shut down the sporting world for months in the spring, and when games resumed they frequently lacked energy with few or no fans in the stands. Games were often played on unusual days or at unusual times, disrupting the traditional sports viewership calendar.Viewership for the N.B.A. finals was down 49 percent and for the Stanley Cup finals was down 61 percent. It is not just sports. Compared to this time last year, viewership of all broadcast television — CBS, NBC, ABC and Fox — is down 20 percent during prime time. In that context, a 7 percent season drop and a 9 percent Super Bowl drop is a comparatively decent showing for the N.F.L.Importantly, it also won’t slow down the N.F.L.’s march toward lucrative new television contracts. All indications — including deals made by other leagues and the competitive demand among networks and streaming services — suggest that the league will sign new agreements over the next year with a significant increase in average annual value.Even in a world of fractured viewership that is quickly moving toward streaming, the N.F.L. remains king. Of the 100 most viewed television programs in 2020, 76 were N.F.L. games, according to Mike Mulvihill, an executive at Fox Sports. And while the 38 percent of households tuned to the game was a modern day low for the Super Bowl, the last time that number was beat by anything other than an N.F.L. game was the 1994 Winter Olympics, according to the website Sports Media Watch, when the figure skaters Nancy Kerrigan and Tonya Harding competed amid the scandal of Harding’s involvement in an attack on Kerrigan.The N.F.L. could become the king of streaming, too. According to CBS the Super Bowl averaged 5.7 million viewers streaming the game, 68 percent more than last year.AdvertisementContinue reading the main story More

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      Behind the Scenes at the Super Bowl Halftime Show

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      #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021N.F.L.’s Most Challenging YearGame HighlightsThe CommercialsHalftime ShowWhat We LearnedAdvertisementContinue reading the main storySupported byContinue reading the main storyBehind the Weeknd’s Halftime Show: Nasal Swabs and Backup PlansPutting on a Super Bowl halftime show is always a mammoth undertaking. The pandemic introduces many more logistical puzzles.The Weeknd is headlining this year’s Super Bowl halftime show, which has had to adapt to the challenges of mounting a live performance during a pandemic.Credit…Isaac Brekken/Getty ImagesFeb. 5, 2021[Follow the Super Bowl live between the Chiefs and Buccaneers.]When the Weeknd headlines the Super Bowl halftime show on Sunday, the stage will be in the stands, not on the field, to simplify the transition from game to performance. In the days leading up to the event, workers have visited a tent outside Raymond James Stadium in Tampa, Fla., to receive nasal swabs for Covid-19 tests. And though a smaller crew is putting on the show this year, the bathroom trailers have been going through three times as much water as usual — because of all that hand-washing.Amid a global pandemic, the gargantuan logistical undertaking that is the halftime show has gotten even more complicated.In a typical year, a massive stage is rolled out in pieces onto the football field, sound and lighting equipment is swiftly set up by hundreds of stagehands working shoulder to shoulder, and fans stream onto the turf to watch the extravaganza. This year, there is a cap on how many people can participate in the production, dense crowds of cheering fans are out of the question. And only about 1,050 people are expected to work to put on the show, a fraction of the work force in most years.The pandemic has halted live performances in much of the country, and many televised spectacles have resorted to pretaped segments to ensure the safety of performers and audiences. The halftime show’s production team, however, was intent on mounting a live performance in the stadium that they hoped would wow television audiences. To fulfill that dream, they would need contingency plans, thousands of KN95 masks and a willingness to break from decades of halftime-show tradition.“It’s going to be a different looking show, but it’s still going to be a live show,” said Jana Fleishman, an executive vice president at Roc Nation, the entertainment company founded by Jay-Z that was tapped by the N.F.L. in 2019 to create performances for marquee games like the Super Bowl. “It’s a whole new way of doing everything.”Last year’s halftime show, starring Jennifer Lopez, above, and Shakira, felt like an exultant, glittery party.Credit…Kevin Winter/Getty ImagesOne of the first logistical puzzles was figuring out how to pick staff members up from the airport and transport them to and from the hotel, said Dave Meyers, the show’s executive in charge of production and the chief operating officer at Diversified Production Services, an event production company based in New Jersey that is working on the halftime show.“Usually you pack everyone into a van, throw the bags into the back, everyone is sitting on each other’s laps,” Meyers said. “That can’t happen.”Instead, they rented more than 300 cars to transport everyone safely.Many of the company’s workers have been in Tampa for weeks, operating out of what they call a “compound” outside of Raymond James Stadium, the home of the Tampa Bay Buccaneers. The compound includes 50-foot-long office trailers, which used to fit about 20 employees each but now are limited to six. There are socially distant dining tents where people eat prepackaged food, and a signal for which tables have been sanitized: the ones with chairs tilted against them.Outside the perimeter of the event, there is a tent where halftime-show workers have been getting Covid-19 tests. Staff members have been getting tested every 48 hours, but now that game day is close, key employees, including those who are in proximity to the performers, are getting tested every day, Meyers said. Each day, workers fill out a health screening on their smartphones, and if they’re cleared, they get a color-coded wristband, with a new color each day so no one can wear yesterday’s undetected.It is unclear if this year’s show will mimic the high-budget elements of years past, like Katy Perry riding an animatronic lion.Credit…Christopher Polk/Getty ImagesEach time workers enter the stadium or a new area of the grounds, they scan a credential that hangs from around their necks so that in the event that someone tests positive for Covid-19 or needs to go into quarantine, the N.F.L. will know who else was in their vicinity. And there are contingency plans if workers have to quarantine: crucial employees, including Meyers, have understudies who stand ready to take their places.All of those measures are taken so that the Weeknd can step out onstage Sunday for a 12-minute act that aims to rival years past, when the country was not in the midst of a global health crisis.“Our biggest challenge is to make this show look like it’s not affected by Covid,” Meyers said.The challenge was apparent on Thursday at a news conference about the halftime show. When the Weeknd strode to the microphone, he took in the room and noted, “It’s kind of empty.” His words were perhaps a preview of how the stadium might look to people watching from home. (About 25,000 fans will be present — a little more than a third of its capacity — and they will be joined by thousands of cardboard cutouts.)During the 2017 halftime show, Lady Gaga clasped fans’ hands and embraced one of them, but the Weeknd is performing in an age of social distancing.Credit…Dave Clements/Sipa, via Associated PressBut the Weeknd (Abel Tesfaye), a 30-year-old Canadian pop star who has hits including “Can’t Feel My Face” and “Starboy,” is known for his theatrical flair. His work often has a brooding feel, an avant-garde edge, and even some blood and gore (he promised he would keep the halftime show “PG”).This will be the second Super Bowl halftime show produced in part by Jay-Z and Roc Nation, who were recruited by the N.F.L. at a time when performers were refusing to work with the league, in solidarity with Colin Kaepernick, the former San Francisco 49ers quarterback who began kneeling during the national anthem to protest police brutality and racial injustice.The N.F.L. and Roc Nation are keeping quiet about the details of the program to build anticipation, so it is unclear whether it will have the usual big-budget effects of halftime shows past, which have featured Jennifer Lopez dancing on a giant revolving pole, Katy Perry riding an animatronic lion and Diana Ross memorably exiting by helicopter.What is clear is that there is unlikely to be anything like the intimate moment Lady Gaga had with a few of her fans during her 2017 performance, when she clasped their hands and embraced one of them before going back onstage for “Bad Romance.” The Weeknd is taking the stage in a much more distanced world.Ken Belson contributed reporting.AdvertisementContinue reading the main story More

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      The Weeknd’s Super Bowl Halftime Show Breaks With Tradition

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      #masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesSee Your Local RiskVaccine InformationWuhan, One Year LaterAdvertisementContinue reading the main storySupported byContinue reading the main storyThe Weeknd’s Super Bowl Halftime Show Breaks With TraditionThis time, the field won’t be swarming with fans crowding the stage. In fact, the stage won’t be on the field at all, but in the stands.The Weeknd in concert. He will be headlining the Super Bowl halftime show in Tampa on Sunday.Credit…Hayoung Jeon/EPA, via ShutterstockJulia Jacobs and Feb. 4, 2021, 3:09 p.m. ETWhether it stars Al Hirt, Michael Jackson or Beyoncé, the Super Bowl halftime show has always taken center stage on the field.But for the first time in the 55-year history of the game, the Weeknd, who is headlining this Sunday in Tampa, Fla., will perform on a stage set up in the stands in keeping with strict coronavirus protocols intended to limit contact with the players and coaches; his act may, however, include a brief interlude on the field.In a typical year, a massive stage is rolled onto the field and hundreds of fans pour out to surround it; this year only about 1,050 people are expected to work to put on the show, compared with 2,000 to 3,000 most years. Performers and crew members will receive Covid-19 tests before rehearsals and before the performance.When he strode to the microphone Thursday at a news conference, the Weeknd took in the room and noted, “It’s kind of empty.” His words were perhaps a preview of how the stadium might look to people watching from home. (About 25,000 fans will be in the stadium — less than half its 65,000-person capacity — joined by thousands of two-dimensional cardboard cutouts of fans provided by the N.F.L.)The Weeknd (Abel Tesfaye), is a 30-year-old Canadian pop star known for hits including “Can’t Feel My Face” and “Starboy.” His concerts often have a brooding feel and a dark, avant-garde edge. (The music video for his latest hit, “Blinding Lights,” opens with the Weeknd laughing maniacally, his face covered in blood.) He said that his halftime show would incorporate some of his trademark artistic themes but that he plans to be “respectful to the viewers at home.”“The story will continue,” he said, “but definitely we’ll keep it PG for the families.”This will be the second Super Bowl halftime show produced in part by Jay-Z and his entertainment company, Roc Nation, who were recruited by the N.F.L. in 2019. At the time, performers were refusing to work with the league, in solidarity with Colin Kaepernick, the former San Francisco 49ers quarterback who began kneeling during the national anthem to protest police brutality and racial injustice.The Coronavirus Outbreak More