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    Kendrick Lamar to Headline 2025 Super Bowl Halftime Show

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    The rapper, who’s had a big year thanks to a beef with Drake that led to the smash song “Not Like Us,” will perform in New Orleans in February.Kendrick Lamar will perform at the Super Bowl halftime show next February in New Orleans, the National Football League, Roc Nation and Apple Music announced on Sunday. It is the second time that the rapper, from Compton, Calif., will take part in the event, but will be his first as the headline act.The booking comes amid a busy year for the rapper. Earlier this spring, Lamar and Drake traded bars in a high-profile beef, which resulted in Lamar’s hit song “Not Like Us.”“Rap music is still the most impactful genre to date,” Lamar said in a statement. “And I’ll be there to remind the world why. They got the right one.”The league announced Lamar as the performer after the rapper posted a short video on social media set on a football field with a giant American flag as a backdrop during the opening Sunday of its season, when the majority of its teams will play their games.Lamar last performed on the Super Bowl stage in 2022, as part of the event’s first showcase for hip-hop music, led by the West Coast superstars Dr. Dre and Snoop Dogg, as well as Eminem, 50 Cent and Mary J. Blige.“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Jay-Z, the founder of Roc Nation, said in a statement. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Lil Jon: The Popcast (Deluxe) Interview

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      Subscribe to Popcast!Apple Podcasts | Spotify | Amazon Music | YouTubeThis week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, features an interview with the hip-hop and EDM legend Lil Jon in conversation about:Behind the scenes at Usher’s 2024 Super Bowl halftime show, in which Lil Jon was the musical director and a performerThe peak of Lil Jon’s pop fame in the early to mid-2000s, with hits as a performer and producer and sketches on “Chappelle’s Show”The making of the song “Lovers & Friends”Lil Jon’s early days as a D.J., and stories about concerts by the Notorious B.I.G. and Ol’ Dirty BastardAtlanta bass music and “So So Def Bass All-Stars”Early Atlanta punk and skateboarding scenesThe connections between crunk and EDM and drillHis connection to PitbullLil Jon’s introduction to the EDM scene, including Steve Aoki and the Electric Daisy CarnivalGetting healthy later in life and learning about meditationThe fate of his Crunk Ain’t Dead chainSnack of the week: Lil Jon rates Girl Scout cookiesConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica. More

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      Usher Super Bowl Halftime Review: A Focus on Details With Alicia Keys, Lil Jon and More

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      In a halftime set that touched on more than a dozen songs, the R&B star delivered a raucous Atlanta party and a lesson in intimate showmanship.A few minutes into Usher’s dynamic and sly Super Bowl LVIII halftime show performance Sunday night at Allegiant Stadium in Las Vegas came a moment of uncommon, almost startling calm.Alicia Keys had just appeared, in a sequined red jumpsuit and matching encrusted gown, and rather gratuitously flubbed the opening note of her hit piano ballad “If I Ain’t Got You.”She recovered, and as she approached the end of the chorus, you could hear Usher singing in quiet harmony as the camera panned back, settling on the two of them at opposite ends of Keys’s piano. Usher picked up the final line of the chorus — alone, smooth and confident, almost whispered — before Keys returned to share the last note.Allegiant Stadium holds approximately 65,000 people, but in that instant, there were only two. It was one of the quietest sequences in halftime history, a remarkable testament to the gifts of Usher, a performer of precise detail who is enjoyed best with rapt attention.Usher was joined by Alicia Keys on Sunday.Bridget Bennett for The New York TimesAnd H.E.R. played guitar during his halftime set.Doug Mills/The New York TimesMost of the rest of the performance — which touched on more than a dozen songs — was grander in scale, designed to fill a football field: A small-bore, granular-gestured showcase gave way to an explosive party. But what this set did so well was make plain that Usher’s commitment to minutiae and his capacity for grandeur are fired in the same cauldron. He can control the stage when it is packed to the gills, and he can do it alone. More

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      Beyoncé Announces New Country Album, ‘Act II,’ After Super Bowl Commercial

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      The pop superstar used a Verizon ad to tell fans fresh music is on the way. A country-themed follow-up to “Renaissance,” which she referred to as “Act II,” will arrive on March 29.After days of speculation and online sleuthing by fans — just another week, in other words — Beyoncé used her appearance in a Super Bowl commercial on Sunday to announce that she would soon be releasing new music.In a Verizon ad that ran shortly after halftime, Beyoncé joked with the comedian Tony Hale about doing something that would “break the internet” (i.e. Verizon’s 5G network). She ran through a few riffs, like “Beyonc-A.I.,” a Barbie-like “Bar-bey” and a presidential “BOTUS.”Then she said, “Drop the new music,” before the commercial ended. Soon after, Beyoncé’s website updated with the announcement that a new album, identified as “Act II,” would be released on March 29.It appeared to be the second part of Beyoncé’s “Renaissance” album project, and perhaps one with a country-rock theme, given the sound and look of two new songs, “Texas Hold ’Em” and “16 Carriages,” that quickly appeared online.“Texas Hold ’Em” begins with rapid-plucked guitar and moves into a stomping beat, with Beyoncé rhyming “Texas” and “Lexus” and singing lines like, “It’s a real live boogie and a real live hoedown.” On “16 Carriages,” an epic ballad, the guitars swell with organ-loud percussion as Beyoncé sings about looking back at a life after losing innocence “at an early age.”The visuals for both picture Beyoncé in cowboy hats — a feature of last year’s Renaissance World Tour and Beyoncé’s continued style signature, as seen last week at the Grammy Awards.As with the first “Renaissance,” the new album announcement represents a kind of shift in communication for Beyoncé. She released her 2013 album, “Beyoncé,” with no warning — instantly grabbing global attention and setting off a music industry craze for surprise “drops.” Its follow-up, “Lemonade,” in 2016, was teased by a Super Bowl appearance but still made an instantaneous splash. In the “Renaissance” era, Beyoncé’s revelations have been more like conventional advertisements.When Beyoncé unveiled “Renaissance” in July 2022, she posted a statement on Instagram that explained it was merely part one of a “three act project” that she recorded during the pandemic. She referred to that album as “Act I,” and described it as “a place to dream and to find escape during a scary time for the world.” That album, with a 1990s retro dance theme, went to No. 1 and was the centerpiece of her tour last year, which sold $580 million in tickets, according to the trade publication Pollstar — second only to Taylor Swift’s Eras Tour.Beyoncé dabbled in country music on “Daddy Lessons” on her 2016 album “Lemonade,” and a remix featured the Chicks. She teamed with the Nashville group for a performance on the Country Music Association Awards that November, which received a mixed reception from country fans online but was vigorously defended by the singer’s loyal fans. More

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      Ad Nods to Taylor Swift and Football, Drawing Cheers and Criticism

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      A Cetaphil commercial showed a father and daughter connecting over football and the music superstar. But a social media influencer said the idea was stolen from her.When an advertisement for Cetaphil lotion was released online days before the Super Bowl, it drew rave reviews for a narrative that evoked a familiar story for parents, football fans and followers of Taylor Swift.In the commercial, a father unsuccessfully tries to interest his teenage daughter, who’s distracted by something on her phone, in a football game. She goes to her bedroom to complete her skin-care routine — using Cetaphil on her face. She then walks downstairs to see her father watching a football game while wearing a white jersey bearing the No. 89. The announcer can be heard saying, “Well folks, there she is, the most famous fan at the game,” drawing a smile from the daughter.The father, sensing an opportunity, later walks into her room with a red No. 13 jersey for her and jokingly applies cream to his face before imploring her to come and watch the game. She goes downstairs, lays her phone on the coffee table and curls up next to her father. The ad ends with them wearing their jerseys on the couch and laughing. An on-screen message reads, “This season, dads and daughters found a new way to connect.”Though it does not directly mention Taylor Swift, the ad is a nod to how the music superstar’s relationship with the Kansas City tight end Travis Kelce was said to have gotten more fathers and daughters watching N.F.L. games together this season. The No. 13 and No. 89 jerseys were implicit references to Ms. Swift’s “lucky number,” 13, and her (and Mr. Kelce’s) birth year, 1989. And the father in the ad wore friendship bracelets, as do many of Ms. Swift’s fans.Users on social media reacted positively to the ad, drawing connections to their own lives. One TikTok user who posted the ad said it “has me in tears.” On X, fan accounts for Ms. Swift lauded the commercial, and one user said, “as the daughter of a football coach and a die-hard Swiftie, I adore this.”But on Friday night, a woman who has a popular TikTok account, Sharon Mbabazi, said the company had stolen the idea for the ad from her. On her social media accounts, she shared a TikTok post from September in which she is doing her makeup when her stepfather walks in and tells her about Mr. Kelce’s surge in Instagram followers, jersey sales and popularity since his relationship with Ms. Swift became public.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      All the Super Bowl Commercials So Far, Ranked

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      Here is our ranking of the Super Bowl commercials we have been able to track down ahead of the big game.In the spirit of “Who actually watches the game?,” here is our ranking of all the Super Bowl commercials we have been able to track down so far, from best to worst.Ground rules: Only ads being shown on the national CBS broadcast during the game are eligible. Certain spots, including several advocating a boycott of Tesla and a number of CBS promos for its own primetime series, were omitted from this ranking. Commercials not available beforehand or with a live component — including spots from FanDuel, TurboTax, the Foundation to Combat Antisemitism and the controversial Chinese e-commerce company Temu — will be added after the game. (If Travis Kelce proposes to Taylor Swift in a surprise ad for The Knot, we will probably have our winner.)The Best of the BunchThese are the ones we’ll remember for at least a day or two.BMWChristopher Walken makes fun of people making fun of Christopher Walken, with a cameo performance by the Super Bowl halftime star Usher. As always, he walks the walk.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Will Taylor Swift Be at the Super Bowl? Stay Tuned.

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      There has been much ado about whether the pop singer will travel across the globe to the big game. Here’s what we know so far, and answers to other Taylor-related questions.On Sunday, the Kansas City Chiefs will be making the team’s fourth Super Bowl appearance in the last five seasons. While some N.F.L. players go their entire career without playing for a championship, one of Kansas City’s newcomers had their ticket punched after only 12 games.As Nicole Auerbach of The Athletic said on X, shortly after the Chiefs’ championship win: “Taylor Swift makes the Super Bowl in her first year in the league. Elite.”Ms. Swift, who has been dating Travis Kelce, Kansas City’s star tight end, has changed the N.F.L. conversation all season, attracting a new audience for the league and inspiring strong emotions (both positive and negative) among fans. Her critics as well as her detractors may have some burning questions ahead of the game. First and foremost: Will she be there?The Big QuestionsHas Taylor hinted at her Super Bowl plans?But wasn’t she in Tokyo … last night?Why is this getting so much attention?If she makes it to the game, who might she sit with?This is Taylor, surely there’s some numerology involved?Has Taylor hinted at her Super Bowl plans?Ms. Swift, as you may have heard, is good at keeping secrets. Her plans, beyond concert dates, are rarely announced in advance. That has led some to devise their own methods for figuring out what she’s up to. Ahead of a Kansas City game in October, for example, an NBC producer said he had a spotter plane searching the area around MetLife Stadium for police escorts in hopes of alerting the television crew if she showed up (she did).Mr. Kelce was inundated with questions about Ms. Swift last week, and while he said he had heard some of her upcoming album — spoiler: he likes it — he did not offer any details about whether she would be at the game.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Puppy Bowl XX: Behind the Scenes at the Super Bowl’s Adorable Cousin

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      The other big game on Super Bowl Sunday? The 20th outing of Animal Planet’s football game for puppies (complete with a kitten halftime show).It’s frowned upon when N.F.L. players complain to the referees. But at least they don’t urinate on them.The same cannot be said for the competitors in the Puppy Bowl, Animal Planet’s canine football game that takes place in October but does not air until the afternoon of Super Bowl Sunday.The event’s referee, Dan Schachner, stays ready for all eventualities by keeping five identical uniforms in his dressing room so he can change when accidents occur. Mr. Schachner, 49, admitted he had gotten lax about handing out penalties for “premature watering of the lawn” since he began calling the game in 2011.“I don’t automatically reach for the flag,” he said. “We have a game to play.”This year’s Puppy Bowl, which will be televised at 2 p.m. Eastern time on Sunday, is the 20th edition of the event, a milestone for a program that began as a tongue-in-cheek feed of puppy playtime before evolving into a counterprogramming juggernaut.The three-hour skirmish over a football-shaped chew toy has been on the air for longer than “Grey’s Anatomy.” Animal Planet said last year’s Puppy Bowl “reached” more than 13 million viewers.Dan Schachner, who is the Puppy Bowl’s official referee, keeps five identical uniforms around so he is prepared for any accidents.Animal PlanetWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      The Apple ’1984’ Ad Changed the Super Bowl Forever

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      An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase.Four decades ago, the Super Bowl became the Super Bowl.It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. But during the broadcast on CBS, a 60-second commercial loosely inspired by a famous George Orwell novel shook up the advertising and the technology sectors without ever showing the product it promoted. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.In recent interviews, several of the people involved in creating the “1984” spot — Scott; John Sculley, then chief executive of Apple; Steve Hayden, a writer of the ad for Chiat/Day; Fred Goldberg, the Apple account manager for Chiat/Day; and Anya Rajah, the actor who famously threw the sledgehammer — looked back on how the commercial came together, its inspiration and the internal objections that almost kept it from airing. These are edited excerpts from the conversations.JOHN SCULLEY On Oct. 19, 1983, we’re all sitting around in Steve [Jobs’s] building, the Mac building, and the cover of Businessweek says, “The Winner is … IBM.” We were pretty deflated because this was the introduction of the IBM PCjr, and we hadn’t even introduced the Macintosh yet.STEVE HAYDEN Jobs said, “I want something that will stop the world in its tracks.” Our media director, Hank Antosz, said, “Well, there’s only one place that can do that — the Super Bowl.” And Steve Jobs said, “What’s the Super Bowl?” [Antosz] said, “Well, it’s a huge football game that attracts one of the largest audiences of the year.” And [Jobs] said, “I’ve never seen a Super Bowl. I don’t think I know anybody who’s seen a Super Bowl.”John Sculley, right, with Steve Jobs in 1984. The ad would promote the company’s new Macintosh personal computer.Marilynn K. Yee/The New York TimesFRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won’t Be Like ‘1984,’” to Steve Jobs, and he didn’t think the Apple III was worthy of that claim.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More