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    Kendrick Lamar, Dr. Dre and Snoop Dogg to Share Super Bowl Halftime

    The N.F.L. announced the three Southern California natives will share billing with Mary J. Blige and Eminem at Super Bowl LVI in Los Angeles.The N.F.L. announced Thursday that five performers would share headlining duties at the Super Bowl, with a distinct nod to West Coast hip-hop given the game’s location at SoFi Stadium in Inglewood, Calif. Three Southern California natives and rap titans — Dr. Dre, Snoop Dogg and Kendrick Lamar — will take the stage alongside Mary J. Blige and Eminem during the halftime show scheduled for Feb. 13, 2022. The game will air on NBC.“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said in a statement.The halftime show for Super Bowl 56 will be the third produced by Roc Nation, the entertainment and sports company started by the music impresario Jay-Z, as the N.F.L. pushes to modernize the show and appeal to a more diverse audience. Jennifer Lopez and Shakira were dual headliners of the 2020 performance in Miami Gardens, Fla. The Canadian pop superstar the Weeknd performed at halftime of February’s Super Bowl in Tampa, Fla., before a crowd limited by coronavirus pandemic restrictions. He reportedly spent $7 million of his own money on the production, in part to ensure that the spectacle would wow TV audiences.Organizers said the expected return of the Super Bowl’s usual capacity crowd at SoFi Stadium, the $5 billion venue near Los Angeles International Airport that opened in 2020, would restore energy to the festivities.“This year we are blowing the roof off the concept of collaboration,” said Adam Harter, the senior vice president of media, sports and entertainment at PepsiCo, which sponsors the show. “Along with the N.F.L. and Roc Nation, we continue to try and push the limits on what fans can expect during the most exciting 12 minutes in music.”The Super Bowl is typically the most watched broadcast of the year, despite ratings declining in five of the past six years, notably among the advertiser-coveted demographic of people aged between 18 and 49. In February, 96 million people watched the Super Bowl between the Tampa Bay Buccaneers and the Kansas City Chiefs, the game’s smallest audience in 15 years, despite the N.F.L.’s biggest star, quarterback Tom Brady, leading Tampa to victory. That decrease was in line with overall drops in viewership for sporting events held amid the pandemic.If advertiser interest is any indication, though, this season’s Super Bowl could mark a resurgence. NBC said earlier this month that it had nearly sold out of Super Bowl advertising spots, which cost a record $6.5 million for 30 seconds.Kevin Draper contributed reporting. More

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    Super Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.

    AdvertisementContinue reading the main storySupported byContinue reading the main storySuper Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.The game between two marquee quarterbacks was not competitive. Still, the Super Bowl is expected to be the most watched television program this year.Television viewership for the Super Bowl was down 9 percent compared with last year.Credit…Chang W. Lee/The New York TimesFeb. 9, 2021Updated 4:20 p.m. ETSunday’s Super Bowl was watched by just 91.6 million people on CBS, the lowest number of viewers for the game on traditional broadcast television since 2006. A total of 96.4 million people watched when other platforms — like the CBS All Access streaming service and mobile phone apps — were counted, the lowest number of total viewers since 2007.Still, the Super Bowl will surely be the most watched television program of 2021, and the N.F.L. is expected to see a huge increase in television rights fees when it signs several new television distribution agreements over the next year.After peaking at 114 million television viewers in 2015, television ratings for the Super Bowl have declined in five of the past six years. The 9 percent decline in television viewership from last year’s Super Bowl is roughly in line with season-long trends. N.F.L. games this season were watched by 7 percent fewer people than the season before.Many of the necessary ingredients for a bonanza Super Bowl were present. The game featured an intriguing matchup between the two most popular quarterbacks in football, Tom Brady of the Tampa Bay Buccaneers and Patrick Mahomes of the Kansas City Chiefs. The weather Sunday was freezing across much of the country, which traditionally drives people inside to be entertained by their televisions. But the game itself failed to deliver, all but ending by the third quarter when the Buccaneers led, 31-9, with no fourth-quarter scoring or hint of a competitive game. Viewership is measured as the average of the audience watching at each minute of the game; the longer a game is competitive and viewers stay tuned in, the better.The hype and marketing machine surrounding the game was also changed by the coronavirus pandemic. The N.F.L. credentialed about 4,000 fewer media members for the Super Bowl compared with last year, meaning fans saw less media live from the Super Bowl ahead of the game. Fans were discouraged from gathering for parties, and instead of staying home and watching alone, it seems many just did something else. Just 38 percent of all households with a television were tuned to the game, the lowest percentage since 1969, according to Nielsen.The N.F.L. joins almost every other sport in seeing viewership declines over the past year. The pandemic shut down the sporting world for months in the spring, and when games resumed they frequently lacked energy with few or no fans in the stands. Games were often played on unusual days or at unusual times, disrupting the traditional sports viewership calendar.Viewership for the N.B.A. finals was down 49 percent and for the Stanley Cup finals was down 61 percent. It is not just sports. Compared to this time last year, viewership of all broadcast television — CBS, NBC, ABC and Fox — is down 20 percent during prime time. In that context, a 7 percent season drop and a 9 percent Super Bowl drop is a comparatively decent showing for the N.F.L.Importantly, it also won’t slow down the N.F.L.’s march toward lucrative new television contracts. All indications — including deals made by other leagues and the competitive demand among networks and streaming services — suggest that the league will sign new agreements over the next year with a significant increase in average annual value.Even in a world of fractured viewership that is quickly moving toward streaming, the N.F.L. remains king. Of the 100 most viewed television programs in 2020, 76 were N.F.L. games, according to Mike Mulvihill, an executive at Fox Sports. And while the 38 percent of households tuned to the game was a modern day low for the Super Bowl, the last time that number was beat by anything other than an N.F.L. game was the 1994 Winter Olympics, according to the website Sports Media Watch, when the figure skaters Nancy Kerrigan and Tonya Harding competed amid the scandal of Harding’s involvement in an attack on Kerrigan.The N.F.L. could become the king of streaming, too. According to CBS the Super Bowl averaged 5.7 million viewers streaming the game, 68 percent more than last year.AdvertisementContinue reading the main story More

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    Jimmy Kimmel Tackles ‘Weirdest Super Bowl’ Ever

    #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021N.F.L.’s Most Challenging YearGame HighlightsThe CommercialsHalftime ShowWhat We LearnedAdvertisementContinue reading the main storySupported byContinue reading the main storyBest of Late NightJimmy Kimmel Tackles ‘Weirdest Super Bowl’ Ever“This was the first Super Bowl ever where I had to yell, ‘Be quiet — I’m trying to hear the poem!’” Kimmel said.Jimmy Kimmel joked that it seemed unfair for Tom Brady to win his seventh Super Bowl ring when there were still Americans who hadn’t yet gotten their first.Credit…ABCFeb. 9, 2021, 1:55 a.m. ETWelcome to Best of Late Night, a rundown of the previous night’s highlights that lets you sleep — and lets us get paid to watch comedy. We’re all stuck at home at the moment, so here are the 50 best movies on Netflix right now.The Brady BunchLate-night hosts weighed in Monday night on Super Bowl LV, noting how the big game was palpably different this year because of the coronavirus pandemic. Jimmy Kimmel referred to it as “the weirdest Super Bowl” ever.“This was the first Super Bowl ever where I had to yell, ‘Be quiet — I’m trying to hear the poem!’” Kimmel said.“One thing that was not normal, but was beautiful, was the pregame performance from the breakout star of Joe Biden’s inauguration, poet Amanda Gorman, who recited an original poem. It was the most exciting pregame poetry recital since Robert Frost kicked off the action at Super Bowl I.” — STEPHEN COLBERT“Why aren’t we off today? The one thing I was hoping Donald Trump would accomplish is getting us Super Bowl Monday off. He had four years — nothing!” — JIMMY KIMMEL“That’s right, the Tampa Bay Buccaneers beat the Kansas City Chiefs in last night’s Super Bowl, and look, I know it’s hard to win back-to-back Super Bowls, but honestly, J. Lo should have gotten the chance to try.” — SETH MEYERS“Yep, today in Boston, fans are happy for Brady but sad that he left the Patriots, which probably explains Sam Adams’s new beer, Sam Adams’s Bittahsweet Teahs.” — JIMMY FALLON“Seriously, the game was such a dud. I watched it from home and I still left early to beat traffic.” — JIMMY FALLON“At a certain point, even Buccaneers fans were like, ‘Just end the game so we can get to Queen Latifah.’” — JIMMY FALLON“And how about Tom Brady winning his seventh Super Bowl ring? At this rate, he’s gonna be the first player with a Super Bowl toe ring, people.” — TREVOR NOAH“I don’t know if they mentioned this, but Tom Brady won his seventh ring at a time when there are a lot of people in this country who don’t even have one Super Bowl ring.” — JIMMY KIMMEL“I mean, at this point Tom Brady has led the kind of life that 8-year-olds narrate to themselves in their backyard: ‘The crowd goes wild! Tommy wins his seventh Super Bowl! And now he’s rich and he’s married to a supermodel! And now he’s riding a dinosaur — rawr!’” — TREVOR NOAH“Yeah, Brady has cemented his place on the sports Mount Rushmore, alongside Michael Jordan, Muhammad Ali and that fan who took a home run ball to the chest to save his beers.” — JIMMY FALLONThe Punchiest Punchlines (Tampa Fans Edition)“What a weekend for the people of Tampa. Forty-eight hours of nonstop drinking and partying in the streets — and then the Super Bowl.” — JIMMY FALLON“Tampa Bay fans were not taking precautions. Last night, they had a huge, mostly maskless celebration while I was eating nachos through my N95.” — JIMMY KIMMEL“While the teams did their best to make the game itself safe-ish, the after-party on the streets of Tampa was a different story. Because following the Bucs’ blowout victory, hordes of maskless fans partied hearty, in a foolhardy display that can only be described as ‘Florida.’” — STEPHEN COLBERT“Yeah, they partied hard in Tampa. One girl was so drunk, she made out with the Vince Lombardi hologram.” — JIMMY FALLON“You know, health officials are frustrated because they’ve spent the whole last year trying to educate people about the importance of masks and social distance. Unfortunately, explaining science to people from Florida is like explaining Zoom to your turtle.” — JIMMY KIMMELThe Bits Worth WatchingSeth Meyers’s “A Closer Look” on Monday Night delved into the G.O.P.’s continual dismissal of Trump’s second impeachment.What We’re Excited About on Tuesday NightWanda Sykes will pop by Tuesday’s “Jimmy Kimmel Live.”Also, Check This OutJessica FloresCredit…via Jessica FloresThe Comedian and improv performer Jessica Flores uses humor to demystify hearing loss and dispel myths about deaf people.AdvertisementContinue reading the main story More

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    The Weeknd Emerges From the Shadows at the Super Bowl Halftime Show

    AdvertisementContinue reading the main storySupported byContinue reading the main storyReviewThe Weeknd Emerges From the Shadows at the Super Bowl Halftime ShowIn a year shaped by the coronavirus, a pop star with an affection for the grandeur and sheen of the biggest 1980s pop found a way to make a large affair small.The Weeknd performed a career-spanning set at the Super Bowl halftime show, but he was mostly confined to the stands.Credit…Chang W. Lee/The New York TimesFeb. 7, 2021For almost all of his decade-long career, the Weeknd has been finding ever more ornate ways to duck the spotlight, becoming immeasurably famous and popular while maintaining a cool, skeptical and effective remove from the harsh, sometimes goofy spotlight of fame.Out on the stage at the Super Bowl halftime show, though, there isn’t much one can do to hide. It is a locale that flattens nuance, sandpapers intent. It’s live and heavily vetted. For someone whose songs often dive deep into traumatic and provocative subject matter, but gleam so brightly and convincingly that it’s easy to miss the brittle soul within, it is an unlikely, almost vulnerable place to find yourself.Which probably explains why, at Super Bowl LV at Raymond James Stadium in Tampa, Fla., the Weeknd rejiggered the terms of the performance. What would ordinarily be a hyperchoreographed spectacle with countless moving parts was instead something more focused and, at times, unnervingly intimate. Even though his music tends toward the maximalist, the Weeknd found several ways to make the performance appear small, a kind of secret whispered in front of an audience that tops 100 million.In a performance clearly designed for at-home consumption, he focused intently on the cameras. Behind him was a band and a choir interspersed among a neon cityscape, and often he was surrounded by dancers — their faces bandaged, in keeping with the fame-skeptic iconography of his recent music videos — but often, the Weeknd stood alone. His eye contact was intense. When he danced, he mostly did so in isolation. In the midst of a pyrotechnic affair, there he was, keeping his own time.That was also partly the result of the unique circumstances of the event this year: a grand-scaled affair reimagined with pandemic restrictions in mind. Rather than the usual stage setup — assembled at midfield, then rapidly disassembled after the show — the Weeknd performed largely from the stands, only descending to the field for the final few minutes of his set.Wearing a glittery red blazer and spectator shoes with an all-black ensemble, he sometimes appeared like a cabaret mayor, a master of ceremony for a space-age function. He stuck to the biggest of his many big hits. “Starboy” was vibrant, and “The Hills” had a majestic sweep.After “The Hills,” he pivoted to something more peculiar, walking into an overlit labyrinth and performing “Can’t Feel My Face” amid a scrum of face-bandaged look-alikes. The camera was hand-held and unsteady, communicating a glamorous mayhem that this event usually doesn’t dabble in.Afterward, he tempered the mood with some of his biggest-tent hits: the sunshiny “I Feel It Coming,” the oversized “Save Your Tears” and then “Earned It,” his theatrical ballad from the “Fifty Shades of Grey” soundtrack.The Weeknd took the field only for the finale, “Blinding Lights.”Credit…Chang W. Lee/The New York TimesThere could perhaps be no more fitting moment for the Weeknd to be headlining the halftime show: After almost a year of avoiding other people, who better to set the terms of public engagement than pop music’s greatest hermit? That said, it was jarring this week to watch him poke his head out from the shadows, engaging in a terse, not wholly comfortable news conference, and yuk-yuking in a comedy sketch with James Corden.There are some responsibilities of this level of fame that aren’t negotiable. Asked at the news conference whether he would temper his songs or performance in any way, given how lurid and graphic his recent videos have been, the Weeknd insisted, “We’ll keep it PG for the families, definitely.”Which is to say, there was no mischief injected onto one of pop music’s grandest, most-viewed and most scrutinized stages — take, for example, the raw carnal provocations of Prince’s 2007 rain-shellacked performance, or the fire-eyed political radicalism of Beyoncé’s takeover of Coldplay’s tepid set in 2016, or M.I.A.’s middle finger in 2012.Mostly, as promised, he kept it PG, though he did toss in a sly grin and a tiny sashay of the hip during “I Feel It Coming,” and the scattered mayhem during “Can’t Feel My Face” suggested far more sinister things than could be represented. His recent music videos have focused on the grotesquerie of celebrity worship, but that narrative was nodded to but largely sidelined.This is the second halftime show produced in part by Jay-Z’s Roc Nation, in an arrangement struck while the league was trying to address fallout from its handling of Colin Kaepernick’s racial justice protests. In recent years, the N.F.L. has seemingly perpetually been in crisis-response mode. This season was consistently challenged by the impact of the coronavirus.Before the game, the rock-soul singer H.E.R. performed “America the Beautiful,” injecting some Prince-minded guitar filigree. And the national anthem was a duet between the phenomenally gifted soul singer Jazmine Sullivan and the country stoic Eric Church, wearing a purple moto-esque jacket as if to overemphasize the political and cultural middle ground the performance — sturdy, sometimes impressive — was so clearly striving for.In the Weeknd, the N.F.L. opted for one of the few unimpeachable pop stars of the past decade, a consistent hitmaker with an ear for contemporary production and an affection for the grandeur and sheen of the biggest 1980s pop.Only during the last couple of minutes, when he finally emerged onto the field, did he acknowledge just how far he had come. Playing at that moment was a snippet of “House of Balloons,” the murky title song from his extremely murky debut mixtape, released a decade ago. At that point, the Weeknd was a total cipher, a Toronto miscreant with an ethereal voice and zero interest in sharing himself with the rest of the world.This nod to his past was quick — a wink for longtime fans — and it gave way to “Blinding Lights,” his exuberant smash from 2019, which topped the Hot 100 for four weeks. It’s a sterling song that evokes both an idyllic future and triggers aural sense memories of mega-pop’s glory years. On the field, he was surrounded by hundreds of Weeknd-alike dancers. In the beginning, he moved with them in lock step. But as the song swelled, and the dancers began to swarm in odd patterns, the Weeknd moved in his own rhythm, holding the camera’s gaze, alone amid the chaos.AdvertisementContinue reading the main story More

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    Behind the Scenes at the Super Bowl Halftime Show

    #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021N.F.L.’s Most Challenging YearGame HighlightsThe CommercialsHalftime ShowWhat We LearnedAdvertisementContinue reading the main storySupported byContinue reading the main storyBehind the Weeknd’s Halftime Show: Nasal Swabs and Backup PlansPutting on a Super Bowl halftime show is always a mammoth undertaking. The pandemic introduces many more logistical puzzles.The Weeknd is headlining this year’s Super Bowl halftime show, which has had to adapt to the challenges of mounting a live performance during a pandemic.Credit…Isaac Brekken/Getty ImagesFeb. 5, 2021[Follow the Super Bowl live between the Chiefs and Buccaneers.]When the Weeknd headlines the Super Bowl halftime show on Sunday, the stage will be in the stands, not on the field, to simplify the transition from game to performance. In the days leading up to the event, workers have visited a tent outside Raymond James Stadium in Tampa, Fla., to receive nasal swabs for Covid-19 tests. And though a smaller crew is putting on the show this year, the bathroom trailers have been going through three times as much water as usual — because of all that hand-washing.Amid a global pandemic, the gargantuan logistical undertaking that is the halftime show has gotten even more complicated.In a typical year, a massive stage is rolled out in pieces onto the football field, sound and lighting equipment is swiftly set up by hundreds of stagehands working shoulder to shoulder, and fans stream onto the turf to watch the extravaganza. This year, there is a cap on how many people can participate in the production, dense crowds of cheering fans are out of the question. And only about 1,050 people are expected to work to put on the show, a fraction of the work force in most years.The pandemic has halted live performances in much of the country, and many televised spectacles have resorted to pretaped segments to ensure the safety of performers and audiences. The halftime show’s production team, however, was intent on mounting a live performance in the stadium that they hoped would wow television audiences. To fulfill that dream, they would need contingency plans, thousands of KN95 masks and a willingness to break from decades of halftime-show tradition.“It’s going to be a different looking show, but it’s still going to be a live show,” said Jana Fleishman, an executive vice president at Roc Nation, the entertainment company founded by Jay-Z that was tapped by the N.F.L. in 2019 to create performances for marquee games like the Super Bowl. “It’s a whole new way of doing everything.”Last year’s halftime show, starring Jennifer Lopez, above, and Shakira, felt like an exultant, glittery party.Credit…Kevin Winter/Getty ImagesOne of the first logistical puzzles was figuring out how to pick staff members up from the airport and transport them to and from the hotel, said Dave Meyers, the show’s executive in charge of production and the chief operating officer at Diversified Production Services, an event production company based in New Jersey that is working on the halftime show.“Usually you pack everyone into a van, throw the bags into the back, everyone is sitting on each other’s laps,” Meyers said. “That can’t happen.”Instead, they rented more than 300 cars to transport everyone safely.Many of the company’s workers have been in Tampa for weeks, operating out of what they call a “compound” outside of Raymond James Stadium, the home of the Tampa Bay Buccaneers. The compound includes 50-foot-long office trailers, which used to fit about 20 employees each but now are limited to six. There are socially distant dining tents where people eat prepackaged food, and a signal for which tables have been sanitized: the ones with chairs tilted against them.Outside the perimeter of the event, there is a tent where halftime-show workers have been getting Covid-19 tests. Staff members have been getting tested every 48 hours, but now that game day is close, key employees, including those who are in proximity to the performers, are getting tested every day, Meyers said. Each day, workers fill out a health screening on their smartphones, and if they’re cleared, they get a color-coded wristband, with a new color each day so no one can wear yesterday’s undetected.It is unclear if this year’s show will mimic the high-budget elements of years past, like Katy Perry riding an animatronic lion.Credit…Christopher Polk/Getty ImagesEach time workers enter the stadium or a new area of the grounds, they scan a credential that hangs from around their necks so that in the event that someone tests positive for Covid-19 or needs to go into quarantine, the N.F.L. will know who else was in their vicinity. And there are contingency plans if workers have to quarantine: crucial employees, including Meyers, have understudies who stand ready to take their places.All of those measures are taken so that the Weeknd can step out onstage Sunday for a 12-minute act that aims to rival years past, when the country was not in the midst of a global health crisis.“Our biggest challenge is to make this show look like it’s not affected by Covid,” Meyers said.The challenge was apparent on Thursday at a news conference about the halftime show. When the Weeknd strode to the microphone, he took in the room and noted, “It’s kind of empty.” His words were perhaps a preview of how the stadium might look to people watching from home. (About 25,000 fans will be present — a little more than a third of its capacity — and they will be joined by thousands of cardboard cutouts.)During the 2017 halftime show, Lady Gaga clasped fans’ hands and embraced one of them, but the Weeknd is performing in an age of social distancing.Credit…Dave Clements/Sipa, via Associated PressBut the Weeknd (Abel Tesfaye), a 30-year-old Canadian pop star who has hits including “Can’t Feel My Face” and “Starboy,” is known for his theatrical flair. His work often has a brooding feel, an avant-garde edge, and even some blood and gore (he promised he would keep the halftime show “PG”).This will be the second Super Bowl halftime show produced in part by Jay-Z and Roc Nation, who were recruited by the N.F.L. at a time when performers were refusing to work with the league, in solidarity with Colin Kaepernick, the former San Francisco 49ers quarterback who began kneeling during the national anthem to protest police brutality and racial injustice.The N.F.L. and Roc Nation are keeping quiet about the details of the program to build anticipation, so it is unclear whether it will have the usual big-budget effects of halftime shows past, which have featured Jennifer Lopez dancing on a giant revolving pole, Katy Perry riding an animatronic lion and Diana Ross memorably exiting by helicopter.What is clear is that there is unlikely to be anything like the intimate moment Lady Gaga had with a few of her fans during her 2017 performance, when she clasped their hands and embraced one of them before going back onstage for “Bad Romance.” The Weeknd is taking the stage in a much more distanced world.Ken Belson contributed reporting.AdvertisementContinue reading the main story More