Super Bowl

Subterms

    More stories

    • 125 Shares149 Views

      in Music

      Will Taylor Swift Be at the Super Bowl? Stay Tuned.

      by

      There has been much ado about whether the pop singer will travel across the globe to the big game. Here’s what we know so far, and answers to other Taylor-related questions.On Sunday, the Kansas City Chiefs will be making the team’s fourth Super Bowl appearance in the last five seasons. While some N.F.L. players go their entire career without playing for a championship, one of Kansas City’s newcomers had their ticket punched after only 12 games.As Nicole Auerbach of The Athletic said on X, shortly after the Chiefs’ championship win: “Taylor Swift makes the Super Bowl in her first year in the league. Elite.”Ms. Swift, who has been dating Travis Kelce, Kansas City’s star tight end, has changed the N.F.L. conversation all season, attracting a new audience for the league and inspiring strong emotions (both positive and negative) among fans. Her critics as well as her detractors may have some burning questions ahead of the game. First and foremost: Will she be there?The Big QuestionsHas Taylor hinted at her Super Bowl plans?But wasn’t she in Tokyo … last night?Why is this getting so much attention?If she makes it to the game, who might she sit with?This is Taylor, surely there’s some numerology involved?Has Taylor hinted at her Super Bowl plans?Ms. Swift, as you may have heard, is good at keeping secrets. Her plans, beyond concert dates, are rarely announced in advance. That has led some to devise their own methods for figuring out what she’s up to. Ahead of a Kansas City game in October, for example, an NBC producer said he had a spotter plane searching the area around MetLife Stadium for police escorts in hopes of alerting the television crew if she showed up (she did).Mr. Kelce was inundated with questions about Ms. Swift last week, and while he said he had heard some of her upcoming album — spoiler: he likes it — he did not offer any details about whether she would be at the game.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 150 Shares99 Views

      in Television

      Puppy Bowl XX: Behind the Scenes at the Super Bowl’s Adorable Cousin

      by

      The other big game on Super Bowl Sunday? The 20th outing of Animal Planet’s football game for puppies (complete with a kitten halftime show).It’s frowned upon when N.F.L. players complain to the referees. But at least they don’t urinate on them.The same cannot be said for the competitors in the Puppy Bowl, Animal Planet’s canine football game that takes place in October but does not air until the afternoon of Super Bowl Sunday.The event’s referee, Dan Schachner, stays ready for all eventualities by keeping five identical uniforms in his dressing room so he can change when accidents occur. Mr. Schachner, 49, admitted he had gotten lax about handing out penalties for “premature watering of the lawn” since he began calling the game in 2011.“I don’t automatically reach for the flag,” he said. “We have a game to play.”This year’s Puppy Bowl, which will be televised at 2 p.m. Eastern time on Sunday, is the 20th edition of the event, a milestone for a program that began as a tongue-in-cheek feed of puppy playtime before evolving into a counterprogramming juggernaut.The three-hour skirmish over a football-shaped chew toy has been on the air for longer than “Grey’s Anatomy.” Animal Planet said last year’s Puppy Bowl “reached” more than 13 million viewers.Dan Schachner, who is the Puppy Bowl’s official referee, keeps five identical uniforms around so he is prepared for any accidents.Animal PlanetWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 113 Shares99 Views

      in Television

      The Apple ’1984’ Ad Changed the Super Bowl Forever

      by

      An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase.Four decades ago, the Super Bowl became the Super Bowl.It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. But during the broadcast on CBS, a 60-second commercial loosely inspired by a famous George Orwell novel shook up the advertising and the technology sectors without ever showing the product it promoted. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.In recent interviews, several of the people involved in creating the “1984” spot — Scott; John Sculley, then chief executive of Apple; Steve Hayden, a writer of the ad for Chiat/Day; Fred Goldberg, the Apple account manager for Chiat/Day; and Anya Rajah, the actor who famously threw the sledgehammer — looked back on how the commercial came together, its inspiration and the internal objections that almost kept it from airing. These are edited excerpts from the conversations.JOHN SCULLEY On Oct. 19, 1983, we’re all sitting around in Steve [Jobs’s] building, the Mac building, and the cover of Businessweek says, “The Winner is … IBM.” We were pretty deflated because this was the introduction of the IBM PCjr, and we hadn’t even introduced the Macintosh yet.STEVE HAYDEN Jobs said, “I want something that will stop the world in its tracks.” Our media director, Hank Antosz, said, “Well, there’s only one place that can do that — the Super Bowl.” And Steve Jobs said, “What’s the Super Bowl?” [Antosz] said, “Well, it’s a huge football game that attracts one of the largest audiences of the year.” And [Jobs] said, “I’ve never seen a Super Bowl. I don’t think I know anybody who’s seen a Super Bowl.”John Sculley, right, with Steve Jobs in 1984. The ad would promote the company’s new Macintosh personal computer.Marilynn K. Yee/The New York TimesFRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won’t Be Like ‘1984,’” to Steve Jobs, and he didn’t think the Apple III was worthy of that claim.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 125 Shares139 Views

      in Music

      Usher’s Biggest Songs and Career Highlights: A Super Bowl Guide

      by

      The singer will perform at halftime of the N.F.L.’s championship game in Las Vegas on the heels of his popular career-spanning residency and the release of a new album.Usher’s “My Way” residency, which began in 2021 in Las Vegas (the town where Frank Sinatra himself once gallivanted), had the R&B singer courting celebrities and viral social media moments for 100 consecutive sold-out shows. The staging was energetic, replete with roller skates and stripper poles.But spectacle wasn’t the only draw. Usher, 45, used the retrospective to showcase the hallmarks of his 30-year music career: pristine vocals, polished but effortless dance moves and heart-melting charm in the tradition of his idols Sammy Davis Jr. and Ben Vereen, his godfather. It’s appropriate, then, that on Feb. 11 the eight-time Grammy winner will perform the halftime show at Super Bowl LVIII in Las Vegas, days after he’s slated to release his ninth studio album “Coming Home,” which he called a “love letter to the legacy of my career.” Here are the eras that have defined Usher’s career.1988-1994New Jack Swing BeginningsAfter starting out in his church choir, Usher began singing professionally at age 10 with an R&B group in his hometown, Chattanooga, Tenn. A solo performance on “Star Search” in 1991 landed him an audition with the LaFace Records co-founder L.A. Reid, who signed him to the label based in Atlanta. Usher moved there at age 12 and worked under the tutelage of producer Sean “Puff Daddy” Combs, who had developed Jodeci and Mary J. Blige. More

    • 113 Shares159 Views

      in Music

      How Usher Arrived at the Super Bowl Halftime Show

      by

      Subscribe to Popcast!Apple Podcasts | Spotify | Amazon MusicIn a 30-year career, Usher has been many things — an R&B prodigy, a history-minded technician, a legitimate crossover pop star, an EDM experimenter and lately, a consummate showman with a Las Vegas residency that prompted untold viral videos of a performer extraordinarily at ease with his gifts.And yet Usher, 45, has long felt curiously undervalued, which perhaps explains why it is only now that he has been offered what might be music’s biggest stage: the 2024 Super Bowl halftime show. (He was a guest during the 2011 show.)On this week’s Popcast, a conversation about Usher’s long career path through several generations of R&B, how he was received at his pop peak, and what he might do on the halftime stage.Guests:Thomas Hobbs, who writes about music for The Evening Standard, The Telegraph and othersDanielle Amir Jackson, editor in chief of The Oxford AmericanConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica. More

    • 75 Shares99 Views

      in Music

      Taylor Swift and Travis Kelce Timeline

      by

      All the Times That People Have Hyperventilated About Taylor and TravisThe planet’s biggest pop star met America’s biggest sport, and heads collectively exploded. Here are the moments people got happy, sad, angry or annoyed.Emmanuel Morgan and Way back in July, Travis Kelce, the Kansas City Chiefs’ star tight end, publicly offered himself as a potential suitor for Taylor Swift, whose Eras Tour had catapulted her beyond her already stratospheric fame.Few could have imagined that on the eve of the Super Bowl, we’d all be here.During the six months between Travis’s metaphorical Hail Mary and Sunday’s very real sports contest, most of America — and much of the world — has been horse-collared into their romance. There is a relentless, inescapable and, sometimes fatiguing quality to this Swift-Kelce monocultural vortex. Boy met girl, football fans met Swifties and each new development became a cause for hyperventilation.Now, as kickoff approaches, we look back at some of the key meetings and the extreme emotions those meetings have engendered.♥ ♥ ♥Sept. 24 and Oct. 1Taylor meets footballTaylor Swift at Arrowhead Stadium for the first of many games this season. Jason Hanna/Getty ImagesSurprise! Taylor shows up at Arrowhead Stadium for a Chiefs Game. Yay for Travis! Taylor and Travis leave together after the game in a “Getaway Car.” A “seemingly Ranch” frenzy ensues.Taylor shows up again in New Jersey the following week for Sunday Night Football. She brings her friends and meets the parents.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 100 Shares149 Views

      in Television

      A Super Bowl Broadcaster With Slime and Swagger

      by

      Nate Burleson spent 11 seasons playing in the N.F.L. He now balances several TV assignments, and will announce the Super Bowl with SpongeBob SquarePants.Nate Burleson, far removed from the 11 seasons he spent toiling in the National Football League, pulled up his shirt to wipe sweat from his forehead during a well-deserved break.Burleson was in a buzzing laboratory with green slime-filled industrial containers, recording Nickelodeon’s “NFL Slimetime” days after explaining the challenge of overcoming turnovers on “The NFL Today,” the CBS football show that was in Baltimore for the A.F.C. Championship Game. Hours before the Nickelodeon taping, he had provided updates about the widening conflict in the Middle East on “CBS Mornings,” the network’s flagship morning newscast.After a productive but unglamorous football career, Burleson, 42, has found high-profile success in the television industry. Now he faces a daunting schedule this week in Las Vegas, where the Kansas City Chiefs and San Francisco 49ers will face off in the Super Bowl.Burleson is setting 1:30 a.m. alarms to anchor “CBS Mornings” from the Las Vegas Strip throughout the week. And on Sunday, he will announce Nickelodeon’s first alternate Super Bowl telecast for children, changing into a suit and racing down Allegiant Stadium’s elevator with help from security to join his “NFL Today” colleagues for halftime analysis.“I never played in a Super Bowl, so I feel like this is my Super Bowl,” Burleson said.Tony Dokoupil, left, Gayle King and Burleson on “CBS Mornings.” Burleson impressed producers with the energy he brought to segments while guest hosting.Mary Kouw/CBSNickelodeon’s alternate telecasts are an attempt to attract younger viewers by infusing N.F.L. games with augmented-reality animations on the field — yes, there will be plenty of virtual slime — and incorporating popular cartoon characters. Burleson will call the Super Bowl with the voice actors for SpongeBob SquarePants and Patrick Star. (Jim Nantz and Tony Romo are announcing the traditional broadcast on CBS.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 150 Shares99 Views

      in Television

      $7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

      by

      In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.A cat meowing for Hellmann’s mayonnaise, Peyton Manning chucking Bud Light beers to patrons in a bar and Kris Jenner stacking Oreo cookies. They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl.For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million. Even as many businesses are being more disciplined with the money they have for marketing, and with spending on advertising slowing in recent years, the cost of a Super Bowl ad continues to go up.The reason is simple: There is no opportunity guaranteed to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking.“It’s a throwback in terms of reaching everyone all at once,” said Charles Taylor, a professor of marketing at the Villanova School of Business.In an increasingly fragmented media landscape, the number of opportunities for companies to reach a mass audience through advertising on network television has dwindled. Popular shows have increasingly moved to streaming platforms, along with audiences. More and more, networks find themselves relying on live events, like award shows and sports, to draw viewers.“Live events are still huge for advertisers, and those are the ones that draw the highest attention,” said Frank McGuire, a vice president at Sharethrough, an advertising integration platform.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More