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      in Theater

      How Hollywood Glamour Is Reviving the Endangered Broadway Play

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      George Clooney, Robert Downey Jr., Denzel Washington and Mia Farrow are coming to Broadway, where some producers see plays with stars as safer bets than musicals.Robert Downey Jr. is deep in rehearsals for his Broadway debut next month as an A.I.-obsessed novelist in “McNeal.” Next spring, George Clooney arrives for his own Broadway debut in “Good Night, and Good Luck,” and Denzel Washington returns, after a seven-year absence, to star in “Othello” with Jake Gyllenhaal.Then comes an even more surprising debut: Keanu Reeves plans to begin his Broadway career in the fall of 2025, opposite his longtime “Bill & Ted” slacker-buddy Alex Winter in “Waiting for Godot,” the ur-two-guys-being-unimpressive tragicomedy.Broadway, still adapting to sharply higher production costs and audiences that have not fully rebounded since the coronavirus pandemic, is betting big on star power, hoping that a helping of Hollywood glamour will hasten its rejuvenation.Even for an industry long accustomed to stopovers by screen and pop stars, the current abundance is striking.It reflects a new economic calculus by many producers, who have concluded that short-run plays with celebrity-led casts are more likely to earn a profit than the expensive razzle-dazzle musicals that have long been Broadway’s bread and butter.For the actors, there is another factor: As TV networks and streaming companies cut back on scripted series, and as Hollywood focuses on franchise films, the stage offers a chance to tell more challenging stories.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Theater

      Why ‘The Great Gatsby’ and Other Broadway Shows Are Turning to Influencers

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      To reach younger and more diverse audiences, Broadway shows are increasingly looking to Instagram and TikTok creators.On a 91-degree day in June, a group of 20- and 30-somethings in sundresses and Bermuda shorts was navigating a dimly lit cocktail lounge whose air-conditioning was on the fritz.It didn’t matter: Cocktails with names like the Ghost Writer were flowing, and patrons were posing in front of a velvet emerald curtain, holding “Team Daisy” and “Team Gatsby” hand fans emblazoned with the faces of Eva Noblezada and Jeremy Jordan, the stars of the Broadway musical “The Great Gatsby.”Flickering candles adorned tables at the side of the room, where people colored in silhouettes of the character Myrtle Wilson, a social climber in the musical, and filled out trivia sheets with questions like “Is Gatsby in East or West Egg?” Silver gift bags filled with miniature bottles of Champagne and “Old Sport” stickers sat on a table by the door.“We are in the Gatsby era,” said Francis Dominic, 31, a lifestyle and travel influencer, alluding to the Broadway musical and “Gatsby,” another high-profile stage adaptation of the F. Scott Fitzgerald novel that last week ended its run at American Repertory Theater in Cambridge, Mass., and is also aiming for Broadway.Dominic was among about 40 TikTok, Instagram, X and YouTube creators who had gathered at the Rickey lounge inside the Dream Midtown hotel to celebrate the release of the “Great Gatsby” cast album, which would begin streaming the next day.Molly Kavanaugh recorded content for a live stream.Ye Fan for The New York TimesLexy Vagasy, left, and Kavanaugh at the invite-only event for about 60 people.Ye Fan for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Movies

      Hollywood’s Message to Red States: Our Movies Are for You

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      After a period of openly using movies to display progressive values, studios seem to be heeding a message from many ticket buyers: Just entertain us.For nearly two decades, Hollywood has seemingly missed no opportunity to sound the alarm about climate change.There have been cri de coeur documentaries, most notably “An Inconvenient Truth.” Superheroes have been concerned, with Batman bemoaning mankind’s treatment of the planet in “Justice League.” Nary an award show goes by without a star or several begging viewers to take environment-saving action.So it was startling when the weather-focused “Twisters” arrived from Universal Pictures this month with no mention of climate change at all. If ever there was a perfect vehicle to carry Hollywood’s progressive climate change messaging — a big-budget movie about people caught in worsening storm patterns — wasn’t this it?Apparently not. Movies should not be about “preaching a message,” Lee Isaac Chung, who directed “Twisters,” said in a prerelease interview that served as a dog whistle to conservative ticket buyers.Trend spotting in cinema is a hazardous pursuit. Sometimes a movie is just a movie. “Twisters,” however, is emblematic of a clear shift in Hollywood: After a period of openly using movies to display progressive values, sometimes with success at the box office (“Barbie”) and often not (“Strange World,” “The Marvels,” “The Color Purple,” “Dark Waters”), studios seem to be heeding a message that many ticket buyers — especially in the center of the country — have been sending for a long time: We just want to be entertained, no homework attached.Put bluntly, it amounts to an attempt by Hollywood to bend to red state audiences.“It’s a reflection of economics and the desperation of the film industry,” said Corby Pons, a movie marketer who focuses on the faith community and is based in Nashville. “We want you to attend our movies. We need you to attend our movies.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Movies

      Why Is ‘Deadpool & Wolverine’ Projected to Set Records?

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      Opening-weekend estimates have been a Hollywood fixture since the 1980s. But surveys of moviegoers can fail to capture those who infrequently visit the theater.Savvy moviegoers may have noticed that these are very uncertain times at the box office. Not only are ticket sales this summer down about 17 percent compared to last year, according to Comscore, but it seems challenging to anticipate what will hit and what will flop.The domestic opening-weekend totals for would-be tent poles “The Fall Guy” and “Furiosa: A Mad Max Saga” came in lower than expected, while “A Quiet Place: Day One” and last weekend’s “Twisters” far exceeded their estimates.So how do Hollywood studios and their analysts make these predictions? And what explains why they fail?Box office projections, typically derived from more general audience sentiment data known as “tracking,” have been a fixture of the industry since the 1980s. The idea that studios should know in advance how a film will perform — down to a specific dollar figure — was promoted by the Coca-Cola Company, which bought Columbia Pictures in 1982 and thought it should be run more like a conventional maker of consumer products.“They were used to certain metrics of units sold,” said Kevin Goetz, the founder and chief executive of the analytics firm Screen Engine/ASI and the author of “Audience-ology.” “They pushed the National Research Group to come up with an estimate figure for their movies, and thus began what is essentially a parlor game of predictions.”How Does Tracking Work?To get a dollar estimate for a given movie, tracking companies poll prospective audience members weeks or even months in advance. Their questions are designed to gauge three metrics: awareness, interest and choice, meaning where the film ranks among others the respondent is interested in seeing.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 113 Shares179 Views

      in Music

      Chappell Roan Booked a Tour. Then She Blew Up.

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      In September 2023, Chappell Roan opened the tour for her debut album, “The Rise and Fall of a Midwest Princess,” in Sacramento at the Goldfield Trading Post, a venue that holds 600 people.Last Friday night in Seattle, she held court before a festival crowd of 10,000 at the Capitol Hill Block Party. And lately, 10,000 is a small crowd for the rising pop star.The narrow street where the event is held couldn’t contain all the fans who arrived in glittery pink cowboy hats — a homage to Roan’s song “Pink Pony Club,” about dancing at a gay bar — so those without tickets camped out at an adjacent gas station and sang along to synth-pop hits like “Good Luck, Babe!” and “Hot to Go!,” both of which have been climbing Billboard’s Hot 100 in the past six weeks.The last few months have been transformative for Roan, 26, who released her first EP in 2017, was dropped by her label in 2020 and then began a fruitful collaboration with the songwriter and producer Daniel Nigro (Olivia Rodrigo, Sky Ferreira). Since she looked directly into the camera at the Coachella festival in April and declared, “I’m your favorite artist’s favorite artist,” she has seemingly been everywhere — on TikTok, YouTube, talk shows, NPR’s Tiny Desk.Chappell Roan onstage at the Capitol Hill Block Party in Seattle last Friday.Fans in the front row celebrating the “Midwest Princess.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 125 Shares119 Views

      in Movies

      ‘Barbie’ Was Supposed to Change Hollywood. Many See ‘No Effect.’

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      The film was a global phenomenon and seemed to herald a new era of embracing stories by, about and for women. What happened?When “Barbie” was released in 2023, it quickly became a phenomenon. It was the top box office film of the year, earning $1.4 billion worldwide, and it became Warner Bros.’s highest-grossing film ever, outpacing both “Dark Knight” movies, “Wonder Woman” and every chapter in the “Harry Potter” franchise.It was a DayGlo-pink rebuttal to decades of conventional Hollywood thinking, and its success seemed to herald a new paradigm for the film industry. Movies written and directed by women and focused on female protagonists could attract enormous audiences to multiplexes around the world.Yet in the 12 months since the movie’s release, little has changed in Hollywood. Buffeted by dual labor strikes that went on for months and a general retrenchment by entertainment companies trying to navigate the economics of the streaming era, the industry has retreated to its usual ways of doing business.The box office is down 17 percent from last year at this time, and studios spooked by a fickle audience (yes to “Twisters,” no to “Fall Guy”) are again questioning the reliability of the theatrical marketplace. Films released in 2023 featured the same number of girls or women in a leading role as in 2010, according to a report from the University of Southern California’s Annenberg Inclusion Initiative. Ask around Hollywood and the consensus seems to be that “Barbie” is a singular success, a gargantuan feat helmed by particular talents, the writer-director Greta Gerwig and the star Margot Robbie. Translation: Don’t expect a lot of movies like that in theaters anytime soon.“‘Barbie’ had no effect,” said Stacy L. Smith, the founder of the inclusion initiative, which studies inequality in Hollywood. “It’s perceived cognitively as a one-off. They have individuated the Margot Robbie, Greta Gerwig success and haven’t thought about how their own decision-making could be different and inclusive to create a new path forward.“Like most things with this industry, they’re like, ‘Oh, this is neat and shiny,’ and then they go right back to the way they’ve always been.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 163 Shares159 Views

      in Movies

      ‘Inside Out 2’ Passes $1.25 Billion Mark and Is Pixar’s Biggest Movie Ever

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      The animated film about a young teenage girl and her complex emotions has passed the $1.25 billion mark globally and is expected to keep growing.Emotions are running wild at the box office this summer. Pixar’s newest animated feature, “Inside Out 2,” passed the $1.25 billion mark globally on Wednesday, making it the studio’s highest-grossing film of all time, not adjusted for inflation. It has raked in $543 million domestically and $708 million internationally.“Incredibles 2,” which earned $1.24 billion worldwide in 2018, was previously in the top spot for Pixar, which is owned by Disney.“Inside Out 2” is also the most successful film of 2024 so far and the fourth highest-grossing animated movie ever — behind “Frozen” (2013), “The Super Mario Bros. Movie” (2023) and “Frozen II” (2019). Its profits are poised to keep climbing as it is released in more countries, including Japan.“Inside Out 2,” Pixar’s 28th movie, continues the story of Riley as she turns 13 years old and grapples with puberty and her bevy of personified emotions, now including anxiety.Directed by Kelsey Mann, the movie has a voice cast that includes Amy Poehler, Maya Hawke, Tony Hale, Lewis Black, Phyllis Smith, Ayo Edebiri and Yvette Nicole Brown.It opened on June 14 to rave reviews from critics and audiences, who bestowed it with an A grade in CinemaScore exit polls, the same score as “Inside Out,” which made about $860 million globally in 2015. The sequel also surpassed opening weekend box office predictions, collecting about $155 million in the United States and Canada, about 70 percent more than anticipated.Since last year’s “Barbenheimer” phenomenon — when “Barbie” and “Oppenheimer” opened simultaneously on July 21 — the box office has been generally sluggish, without a single film achieving phenomenon status like Greta Gerwig’s smash or Christopher Nolan’s Oscar-dominating hit. “Inside Out 2” has filled that gap and is the first movie to clear the billion-dollar hurdle since “Barbie.”It was a crucial win for Pixar, which has had a wobbly run since the coronavirus pandemic started keeping audiences home in March 2020. Its film “Onward” was released in theaters on March 6, 2020, and its next three movies — “Soul,” “Turning Red” and “Luca” — went straight to the Disney+ streaming service.Last year, the original Pixar movie “Elemental” had a weak start but managed to reverse course, eventually collecting about $500 million worldwide. More

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      in Movies

      ‘Fly Me to the Moon’ Is a Throwback Amid Summer Blockbusters

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      Directed by Greg Berlanti, the film amounts to a Hollywood experiment: Is there still room at the multiplexes for original movies aimed at grown-ups.“Fly Me to the Moon” is the kind of movie that isn’t supposed to succeed in theaters anymore, at least if you listen to franchise-obsessed studio executives.The story is a period piece and completely original: In 1968, a government operative (Woody Harrelson) hires a marketing virtuoso (Scarlett Johansson) to convince the public — and Congress — that a troubled NASA can pull off its scheduled Apollo 11 moon landing. Stylish and devious, she clashes with the rigid launch director (Channing Tatum) and secretly — as a backup, to be used only in an emergency — arranges for a fake landing to be filmed on a soundstage. What’s the harm?Hollywood marketers will tell you that ticket buyers eschew movies that mash together genres. And “Fly Me to the Moon” is part drama, part comedic caper, part romance, part fiction and part true story. Particularly in the summer, studios prefer to serve up mindless popcorn movies aimed at teenagers. “Fly Me to the Moon” is entertainment for thinking adults, the kind that Mike Nichols (“Working Girl”) and James L. Brooks (“Broadcast News”) made in the 1980s.So the question must be asked: How on earth did “Fly Me to the Moon” manage to score a wide release in theaters at the height of blockbuster season? The film rolls into 3,300 theaters in the United States and Canada on Friday.Shouldn’t it be going straight to streaming?In many ways, the film’s unexpected journey to multiplexes reflects the degree to which Hollywood runs on the vagaries of chance. “Fly Me to the Moon” started out as a streaming movie — full stop. Apple TV+ paid an estimated $100 million for the project in March 2022, and the contract called for no theatrical release of any kind.But then Greg Berlanti got involved.It was June 2022, and Mr. Berlanti, the wunderkind television producer, had just turned 50. That milestone prompted a degree of uncomfortable self-reflection, compounded by his mother’s recent death. At the same time, the entertainment business was changing — the streaming-driven “peak TV” era was winding down — and Mr. Berlanti wasn’t entirely sure where to focus his professional attention.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More