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Tom Sandoval’s Interview Shows the Perils of Doing PR for Reality TV

Publicists who work with “unscripted” people say it presents several challenges.

Tom Sandoval, a star of “Vanderpump Rules,” has shared a lot in the decade that he has appeared on that reality TV show, the 11th season of which began airing on Bravo in January. But in a recent interview with The New York Times Magazine, Mr. Sandoval, 41, said things that surprised even people who were well familiar with his penchant for shocking behavior.

Speaking about the public interest in an affair he had with a co-star while he was dating another co-star, a tryst known as “Scandoval,” Mr. Sandoval said that he was not a historian of pop culture, but that he “witnessed the O.J. Simpson thing and George Floyd and all these big things, which is really weird to compare this to that, I think, but do you think in a weird way it’s a little bit the same?”

Mr. Sandoval also said he felt that he received more hate for his affair than the actor “Danny Masterson, and he’s a convicted rapist.” He spoke in the presence of a member of his publicity team, which to some was as astonishing as his comments.

The writer who interviewed Mr. Sandoval for The Times Magazine wrote that a representative for Bravo contacted her after their conversation took place and before it was published to relay concerns about what he had said.

Alyx Sealy, a publicist for Mr. Sandoval, declined to comment for this article. Bravo declined to participate. Adam Ambrose, a publicist who represents reality stars and who has represented Mr. Sandoval in the past, said in an emailed statement that working with people on reality TV could present unique challenges because of the nature of that genre.

“Unscripted stars portray and are their authentic selves, so at times the lines can be blurred for them to discern between being in front of the camera and speaking to the media,” said Mr. Ambrose, the founder of Brand Influential, a public relations company in Los Angeles, who emphasized that he was speaking generally and not about any specific client, past or present. “Sometimes they may be perceived as uncoachable, making it more challenging to manage their media presence from a P.R. perspective.”

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Source: Television - nytimes.com


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