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    ‘Scott Pilgrim Takes Off’ Reunites the Movie Cast, Now in Anime Form

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    “Scott Pilgrim Takes Off” revives the bassist who battles his romantic rivals. In an interview, the creators discuss the next chapter, for Netflix.Let’s get ready to rumble … again! Friday brings the premiere of “Scott Pilgrim Takes Off,” an anime series based on the comic book about a young, lollygagging amateur bass player battling seven of his new love’s exes.It is the second major screen adaptation of the six-volume “Scott Pilgrim” series of graphic novels by Bryan Lee O’Malley, which were published from 2004-10. A live-action film by Edgar Wright titled “Scott Pilgrim vs. the World” (2010), was a critical favorite, and the eight-episode anime reunites most of the movie cast including Michael Cera as Scott; Mary Elizabeth Winstead as his girlfriend, Ramona Flowers; Kieran Culkin as Scott’s pal Wallace Wells; and Chris Evans and Brandon Routh as two of the former flames.“Scott Pilgrim Takes Off” was written and developed by O’Malley and the writer-director BenDavid Grabinski (“Happily”), a longtime friend. It is produced by Netflix, Universal Content Productions and Science Saru, a Japanese animation studio. At a panel about the show at New York Comic Con last month, the creators said scheduling a cast of actors who have gotten much more famous since the film was one of the most difficult aspects of making the series.“You end up with this weird game of Tetris trying to get everybody,” Grabinski told the audience.From left, Kieran Culkin, Mary Elizabeth Winstead and Michael Cera in “Scott Pilgrim vs. the World.” They all signed on to voice the new series.Universal PicturesEven for those who have read the comic, seen the film or played the video game version, the anime will hold surprises. (There was a robust list of topics and guest voice actors that reporters were asked not to spoil.) O’Malley and Grabinski came to the New York Times offices last month to discuss the new series, reuniting the movie cast and what comes next for Scott Pilgrim. These are edited excerpts from the conversation.How did the anime come about?BENDAVID GRABINSKI Bryan found out that Netflix and Science Saru were interested. We went to dinner to talk about the pros and cons of doing a straight adaptation.BRYAN LEE O’MALLEY This was like a year after they asked. So I was a little reticent because I didn’t have a great idea. But then BenDavid had a series of great ideas at this dinner. He’s a traditional Hollywood screenwriter who will just walk into a room and make up a bunch of stuff.Were there specific characters you knew you wanted to focus on in this version?GRABINSKI I wanted to spend as much time as I could with the ensemble. The main appeal of the show to me was to dig deeper with the exes, with Scott’s friends, with Ramona.O’MALLEY People always ask, “What’s your one regret?” I wish I could have done more with the evil exes, partly because I didn’t fully understand them. The first thing I think of when I think of anime is villain scenes. That was my first way in, and then BenDavid blew the doors off after that.The idea for the show began with Netflix and the Japanese anime studio Science Saru. which jointly approached O’Malley about the concept.NetflixWhat’s new about the series?GRABINSKI We will say that there are some big twists and turns that no other adaptation of this story has done yet. The great thing about making this show and having Bryan sitting five feet away is I have the guy who can veto things and say, “I never would have written that joke,” or “I don’t think that guy would do that.” As much as I would like to feel like every single thing in there is my idea, there’s an equal amount of ideas that I pitched where Bryan would politely text me back and say, “That’s not ‘Scott Pilgrim.’”O’MALLEY And sometimes less politely.GRABINSKI Yeah, I’m just trying to be nice about it. That’s the benefit of knowing each other for so long: You can be a little bit more blunt. This would not have worked if we didn’t know each other very well, because we’re both incredibly opinionated people. We just had a rule from the beginning that nothing could go on the show that either of us hated.O’MALLEY You want it to be unpredictable, but the surprises have to be satisfying. That’s the goal every single time.Were there conflicts?GRABINSKI Our episodes are very different, as the audience will see once they watch it. We never want it to feel stale, but it does need to feel consistent.O’MALLEY We both love episodic TV, so we wanted to embrace that.GRABINSKI I didn’t want to have something like, “Oh, it’s a four-hour movie that’s split into chunks.” We wanted the episodes to feel like episodes, but the season is one story with a beginning, middle and end.What was it like getting the film cast back together?O’MALLEY They’ve all blown up.GRABINSKI I have to give thanks to Edgar Wright. One, he put together one of the best ensemble casts of all time. And two, they all loved the experience so much that we benefited from that. After we started making the show, he reached out to the cast. He sent them the scripts and they immediately all said yes. We can’t take credit for the returning cast members. Guest stars, yes.O’MALLEY I had some involvement casting back then. He showed me every casting tape. So it’s really cool to have seen all those people flower so much and to get a chance for them to come back and revisit that work with their newfound maturity. The same way I feel about it, looking back and revisiting and finding new shading, the way we were finding it in the writing, they found in the acting. There’s a profound feeling to it and I love that.The creators said the series diverges from previous “Scott Pilgrim” stories in multiple ways.NetflixIs it the art that makes it an anime? Or is it more about the sensibility?O’MALLEY For me it’s just because we’re working with Science Saru: They are an anime studio. There’s a certain method of production and we had to slot ourselves into that. We’re not telling them what to do, other than giving them scripts. They are very autonomous.GRABINSKI Our feedback is about emotion or plot points. We wanted it to feel specific to their sensibilities. A lot of the time it became like a feedback loop where we would rewrite our scripts to match the things they were doing.O’MALLEY Abel Góngora is the director, so we wanted to give him all the autonomy. Each episode is storyboarded by different artists. They’re all Japanese artists, other than him.GRABINSKI The music and the cast, we’re extremely involved with.O’MALLEY That was the one aspect we wanted to control, because it’s so crucial to the tone of “Scott Pilgrim” to get that music correct.Are any of the characters more fun to write than the others?GRABINSKI I love Lucas Lee [played by Chris Evans] just because I’m pretty obsessive about action movies. There’s a tone to that character that is so fun to me. But honestly, the great thing is that they’re all so different. I’ve worked with Brandon Routh a lot and I knew he could be really funny, and we got him to do a bunch of stuff that I think is unexpected and very silly, and he embraced it.O’MALLEY It’s like each of the exes has their own genre, and it lets you mix it up.GRABINSKI That was the thing that was most exciting to me: pairing up characters who had never been seen together. What if they fought or what if they became best friends?O’MALLEY But not making it feel like fan fiction. Really bringing weight to it.GRABINSKI The difficult thing is trying to make sure it all feels like an organic part of the story. As much as we think, “Oh it would be really fun to have these two characters fight,” we can’t do that unless there’s a real reason that they want to fight that comes from the story.“The main appeal of the show to me was to dig deeper with the exes, with Scott’s friends, with Ramona,” Grabinski said.NetflixWhat’s next? Will there be a Season 2?GRABINSKI I can’t think about anything beyond this. I’m glad that we told a story that has an ending for all the thematic things that we’re exploring. So if TV stopped existing on Nov. 18th, I’d feel really proud of what we did.O’MALLEY We wanted to be satisfied with what we get if we never get more. I don’t love it when a show feels like a setup for Season 2. We just wanted to have a complete dramatic and comedic arc to everything.How long did the entire production process take?GRABINSKI It was a few years to go from the beginning of doing outlines to the finish.O’MALLEY But it was also fast. We started writing in January 2022. We met Science Saru in June 2022. We were seeing episodes by spring of this year. We were pretty much done recording the voices before the strike started. So it was like 18 months. Saru is very fast, which is part of the appeal of this whole process. That’s what they pitched me: “We’ll do a season a year!” It took a little longer than that, but it’s pretty magical to get something this beautiful this quickly.Will you revisit “Scott Pilgrim” in comic book form?O’MALLEY Even if I was super inspired, I wouldn’t have time for it right now. But I think it’s definitely possible. And we’ve talked about other episodes. If those never got to fruition as TV, then I would definitely consider doing a comic and co-writing with BenDavid.GRABINSKI I hope that someone, someday, does a manga adaptation of the show.O’MALLEY If someone in Japan would want to do their own adaptation without any input from us, that would be really cool. More

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      ‘Scott Pilgrim’ Is Back, Now in Anime Form

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      “Scott Pilgrim Takes Off” revives the bassist who battles his romantic rivals. In an interview, the creators discuss the next chapter, for Netflix.Let’s get ready to rumble … again! Friday brings the premiere of “Scott Pilgrim Takes Off,” an anime series based on the comic book about a young, lollygagging amateur bass player battling seven of his new love’s exes.It is the second major screen adaptation of the six-volume “Scott Pilgrim” series of graphic novels by Bryan Lee O’Malley, which were published from 2004-10. A live-action film by Edgar Wright titled “Scott Pilgrim vs. the World” (2010), was a critical favorite, and the eight-episode anime reunites most of the movie cast including Michael Cera as Scott; Mary Elizabeth Winstead as his girlfriend, Ramona Flowers; Kieran Culkin as Scott’s pal Wallace Wells; and Chris Evans and Brandon Routh as two of the former flames.“Scott Pilgrim Takes Off” was written and developed by O’Malley and the writer-director BenDavid Grabinski (“Happily”), a longtime friend. It is produced by Netflix, Universal Content Productions and Science Saru, a Japanese animation studio. At a panel about the show at New York Comic Con last month, the creators said scheduling a cast of actors who have gotten much more famous since the film was one of the most difficult aspects of making the series.“You end up with this weird game of Tetris trying to get everybody,” Grabinski told the audience.From left, Kieran Culkin, Mary Elizabeth Winstead and Michael Cera in “Scott Pilgrim vs. the World.” They all signed on to voice the new series.Universal PicturesEven for those who have read the comic, seen the film or played the video game version, the anime will hold surprises. (There was a robust list of topics and guest voice actors that reporters were asked not to spoil.) O’Malley and Grabinski came to the New York Times offices last month to discuss the new series, reuniting the movie cast and what comes next for Scott Pilgrim. These are edited excerpts from the conversation.How did the anime come about?BENDAVID GRABINSKI Bryan found out that Netflix and Science Saru were interested. We went to dinner to talk about the pros and cons of doing a straight adaptation.BRYAN LEE O’MALLEY This was like a year after they asked. So I was a little reticent because I didn’t have a great idea. But then BenDavid had a series of great ideas at this dinner. He’s a traditional Hollywood screenwriter who will just walk into a room and make up a bunch of stuff.Were there specific characters you knew you wanted to focus on in this version?GRABINSKI I wanted to spend as much time as I could with the ensemble. The main appeal of the show to me was to dig deeper with the exes, with Scott’s friends, with Ramona.O’MALLEY People always ask, “What’s your one regret?” I wish I could have done more with the evil exes, partly because I didn’t fully understand them. The first thing I think of when I think of anime is villain scenes. That was my first way in, and then BenDavid blew the doors off after that.The idea for the show began with Netflix and the Japanese anime studio Science Saru. which jointly approached O’Malley about the concept.NetflixWhat’s new about the series?GRABINSKI We will say that there are some big twists and turns that no other adaptation of this story has done yet. The great thing about making this show and having Bryan sitting five feet away is I have the guy who can veto things and say, “I never would have written that joke,” or “I don’t think that guy would do that.” As much as I would like to feel like every single thing in there is my idea, there’s an equal amount of ideas that I pitched where Bryan would politely text me back and say, “That’s not ‘Scott Pilgrim.’”O’MALLEY And sometimes less politely.GRABINSKI Yeah, I’m just trying to be nice about it. That’s the benefit of knowing each other for so long: You can be a little bit more blunt. This would not have worked if we didn’t know each other very well, because we’re both incredibly opinionated people. We just had a rule from the beginning that nothing could go on the show that either of us hated.O’MALLEY You want it to be unpredictable, but the surprises have to be satisfying. That’s the goal every single time.Were there conflicts?GRABINSKI Our episodes are very different, as the audience will see once they watch it. We never want it to feel stale, but it does need to feel consistent.O’MALLEY We both love episodic TV, so we wanted to embrace that.GRABINSKI I didn’t want to have something like, “Oh, it’s a four-hour movie that’s split into chunks.” We wanted the episodes to feel like episodes, but the season is one story with a beginning, middle and end.What was it like getting the film cast back together?O’MALLEY They’ve all blown up.GRABINSKI I have to give thanks to Edgar Wright. One, he put together one of the best ensemble casts of all time. And two, they all loved the experience so much that we benefited from that. After we started making the show, he reached out to the cast. He sent them the scripts and they immediately all said yes. We can’t take credit for the returning cast members. Guest stars, yes.O’MALLEY I had some involvement casting back then. He showed me every casting tape. So it’s really cool to have seen all those people flower so much and to get a chance for them to come back and revisit that work with their newfound maturity. The same way I feel about it, looking back and revisiting and finding new shading, the way we were finding it in the writing, they found in the acting. There’s a profound feeling to it and I love that.The creators said the series diverges from previous “Scott Pilgrim” stories in multiple ways.NetflixIs it the art that makes it an anime? Or is it more about the sensibility?O’MALLEY For me it’s just because we’re working with Science Saru: They are an anime studio. There’s a certain method of production and we had to slot ourselves into that. We’re not telling them what to do, other than giving them scripts. They are very autonomous.GRABINSKI Our feedback is about emotion or plot points. We wanted it to feel specific to their sensibilities. A lot of the time it became like a feedback loop where we would rewrite our scripts to match the things they were doing.O’MALLEY Abel Góngora is the director, so we wanted to give him all the autonomy. Each episode is storyboarded by different artists. They’re all Japanese artists, other than him.GRABINSKI The music and the cast, we’re extremely involved with.O’MALLEY That was the one aspect we wanted to control, because it’s so crucial to the tone of “Scott Pilgrim” to get that music correct.Are any of the characters more fun to write than the others?GRABINSKI I love Lucas Lee [played by Chris Evans] just because I’m pretty obsessive about action movies. There’s a tone to that character that is so fun to me. But honestly, the great thing is that they’re all so different. I’ve worked with Brandon Routh a lot and I knew he could be really funny, and we got him to do a bunch of stuff that I think is unexpected and very silly, and he embraced it.O’MALLEY It’s like each of the exes has their own genre, and it lets you mix it up.GRABINSKI That was the thing that was most exciting to me: pairing up characters who had never been seen together. What if they fought or what if they became best friends?O’MALLEY But not making it feel like fan fiction. Really bringing weight to it.GRABINSKI The difficult thing is trying to make sure it all feels like an organic part of the story. As much as we think, “Oh it would be really fun to have these two characters fight,” we can’t do that unless there’s a real reason that they want to fight that comes from the story.“The main appeal of the show to me was to dig deeper with the exes, with Scott’s friends, with Ramona,” Grabinski said.NetflixWhat’s next? Will there be a Season 2?GRABINSKI I can’t think about anything beyond this. I’m glad that we told a story that has an ending for all the thematic things that we’re exploring. So if TV stopped existing on Nov. 18th, I’d feel really proud of what we did.O’MALLEY We wanted to be satisfied with what we get if we never get more. I don’t love it when a show feels like a setup for Season 2. We just wanted to have a complete dramatic and comedic arc to everything.How long did the entire production process take?GRABINSKI It was a few years to go from the beginning of doing outlines to the finish.O’MALLEY But it was also fast. We started writing in January 2022. We met Science Saru in June 2022. We were seeing episodes by spring of this year. We were pretty much done recording the voices before the strike started. So it was like 18 months. Saru is very fast, which is part of the appeal of this whole process. That’s what they pitched me: “We’ll do a season a year!” It took a little longer than that, but it’s pretty magical to get something this beautiful this quickly.Will you revisit “Scott Pilgrim” in comic book form?O’MALLEY Even if I was super inspired, I wouldn’t have time for it right now. But I think it’s definitely possible. And we’ve talked about other episodes. If those never got to fruition as TV, then I would definitely consider doing a comic and co-writing with BenDavid.GRABINSKI I hope that someone, someday, does a manga adaptation of the show.O’MALLEY If someone in Japan would want to do their own adaptation without any input from us, that would be really cool. More

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      in Movies

      ‘Pain Hustlers’ Review: Seeking Dr. Feelgood

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      In David Yates’s film, Emily Blunt plays a single mother who takes a job at a pharmaceutical start-up with questionable sales methods.“Pain Hustlers,” a conflicted yet entertaining dramedy from David Yates, takes its title from a group of pitchmen hawking fentanyl to clinics across the southeast. The drug is legal. Their sales methods aren’t — but in the mockumentary footage that opens the film, they try to sell the audience on their innocence. One pusher (Catherine O’Hara) huffs defensively that she’s not “El Chapo or something.”The script, by Wells Tower, is about a fictive drug named Lonafen. It’s inspired by the journalist Evan Hughes’s coverage of Insys Therapeutics, whose founder, John Kapoor, was convicted and served two years in prison. Like so many other recent movies on brands from Blackberry to Beanie Babies, it’s about how low people will sink to make a buck while justifying their misdeeds as the cost of successful capitalism. Turns out the price of a soul is pretty cheap.Our way into the story is Liza Drake (Emily Blunt), a single mother who once peddled lipstick, steak knives, and pig dung, and is scraping by as a stripper when a skeevy patron, Pete (Chris Evans), enlists her into pharmaceutical sales. Her new boss, a widower named Dr. Neel (Andy Garcia), invented a fast-acting fentanyl spray for cancer patients like his late wife. Within months, Liza propels Lonafen’s market penetration from zero to 86 percent.Liza is an enthralling huckster. In one great bit, she fast-talks a principal out of expelling her daughter (a promising Chloe Coleman) for nearly burning down the school. She’s also an amalgamation of several real people from Hughes’s book, “The Hard Sell,” which makes the character feel overstuffed with multiple personalities that flip-flop between greed and guilt. Both Blunt and the woman she’s playing come off as hard-working charmers, but it’s impossible to buy that Liza is at once Lonafen’s savviest employee and the only naïf who believes the drug is, as she insists, “safer than aspirin.”It’s not, of course. Beanie Babies fanatics lost fortunes; Lonafen users are losing their lives. The movie is constrained by its own conscience, thriving when Evans’s marvelously feral Pete is unleashed to dress like a Lonafen spray and rap about sales commissions, only to pivot apologetically from corporate bacchanals to suffering victims. There’s a wonderful, hallucinatory shot of a hooked veteran (Willie Raysor) gazing across a car lot at an inflatable sky dancer whose sagging limbs are slowed down to become an interpretive dance of addiction. Other junkies are merely sketches of mass misery, such as the anonymous horde of extras instructed to stumble toward Liza like zombies.The scariest characters, however, are the doctors. The strip mall lonely-heart Dr. Lydell (Brian d’Arcy James) writes narcotic prescriptions in exchange for fancy macarons, phony flattery from women, and cash costumed as speaking engagement fees. (One savagely funny young drug hustler played by Colby Burton even traffics in sexual favors.) Here, only the fictional Liza frets over the patients while the increasingly money-mad Dr. Neel vows to push Lonafen onto people without cancer. “Grow or die!” he orders his sales team — the language of a tumor.Pain HustlersRated R for language, nudity and drug use (legal and illegal). Running time: 2 hours 2 minutes. Watch on Netflix. More

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      ‘Ghosted’ Review: A C.I.A. Meet Cute

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      A date becomes a spy skirmish in this action-heavy, paint-by-numbers Apple TV+ rom-com starring Chris Evans and Ana de Armas.“Ghosted,” a frothy spy-thriller rom-com in the tradition of “Romancing the Stone” and “The Jewel of the Nile,” is one of the least convincing movies I have ever seen. I don’t just mean that the dialogue is trite and phony, or that the characters feel inauthentic, or that the action is badly choreographed, or even that the plot is paper-thin and contrived, although all of this is regrettably true.I mean that “Ghosted” barely seems like a real movie. It has movie stars, in the figures of Ana de Armas and Chris Evans (and, as the villain, Adrien Brody). It has a competent director, Dexter Fletcher, whose hit “Rocketman” wasn’t half-bad.But this tedious, unfunny, screamingly unoriginal romantic adventure film is so flimsy and so insubstantial that it’s practically vaporous.Evans, who can be charming, stars as Cole, a clean-cut, down-to-earth farmer who dreams of publishing a book on the history of agriculture. While working at his family market stall one afternoon, he meets Sadie (de Armas), and within minutes the two embark on a high-speed fling. But it turns out that Sadie is a C.I.A. agent, code name the Taxman, and in a gender-reversed “True Lies” situation, Cole is swiftly embroiled in Sadie’s high-stakes world of international espionage, whisked off in escapades across London and far-flung destinations that look like they were filmed on green screens.Evans and de Armas are likable actors, but any charm they might have mustered for each other is torpedoed by the facile writing, featuring such memorable zingers as “I have dated some crazies in my day, but you are certifiable!”The spy stuff is also laughable. The movie seems more concerned with shoehorning in transparently fan-baiting cameos (including Sebastian Stan and Ryan Reynolds) than with developing anything remotely like credible stakes, while the action set pieces suffer from unimaginative staging and some of the cheapest-looking visual effects in recent memory.GhostedRated PG-13 for some graphic violence, torture, strong language and mild sexual content. Running time: 1 hour 56 minutes. Watch on Apple TV+. More

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      Netflix, Still Reeling, Bets Big on ‘The Gray Man’

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      Anthony and Joe Russo like to go big.In 2018’s “Avengers: Infinity War,” the directing brothers shocked fans when they erased half the global population and allowed their Marvel superheroes to fail. The next year, they raised the stakes with the three-hour “Avengers: Endgame,” a film that made $2.79 billion at the global box office, the second-highest figure ever to that point.And now there is “The Gray Man,” a Netflix film that they wrote, directed and produced. The streaming service gave them close to $200 million to trot around the world and have Ryan Gosling and Chris Evans portray shadow employees of the C.I.A. who are trying to kill each other.“It almost killed us,” Joe Russo said of filming.One action sequence took a month to produce. It involved large guns, a tram car barreling through Prague’s Old Town quarter and Mr. Gosling fighting off an army of assassins while handcuffed to a stone bench. It’s one of those showstoppers that get audiences cheering. The moment cost roughly $40 million to make.“It’s a movie within a movie,” Anthony Russo said.“The Gray Man,” which opened in select theaters this weekend and will be available on Netflix on Friday, is the streaming service’s most expensive film and perhaps its biggest gamble as it tries to create a spy franchise in the mold of James Bond or “Mission Impossible.” Should it work, the Russos have plans for expanding the “Gray Man” universe with additional films and television series, as Disney has done with its Marvel and Star Wars franchises.Ryan Gosling stars in “The Gray Man,” which Netflix will start streaming on Friday.NetflixBut those franchises, while turbocharged by streaming and integral to the ambitions of Disney+, are first and foremost theatrical enterprises. “The Gray Man” is coming out in 450 theaters. That’s a far cry from the 2,000 or so that a typical big-budget release would appear in on its opening weekend. And the film’s nearly simultaneous availability on Netflix ensures that most viewers will watch it on the service. Films that Netflix releases in theaters typically leave them much faster than movies from traditional studios.“If you’re trying to build a franchise, why would you start it on a streaming service?” asked Anthony Palomba, a professor at the University of Virginia’s Darden School of Business who studies media and entertainment trends, specifically how consumers’ habits change.The film comes at a critical time for Netflix, which will announce its second-quarter earnings on Tuesday. Many in the industry expect the results to be even grimmer than the loss of two million subscribers that the company forecast in April. The company’s first-quarter earnings led to a precipitous drop in its stock price, and it has since laid off hundreds of employees, announced that it will create a less expensive subscription tier featuring commercials and said it plans to crack down on password sharing between friends and family.Despite the current rough patch, Netflix’s deep pockets and hands-off approach to creative decisions made it the only studio that was able to match the Russos’ ambitions and their quest for autonomy.“It would have been a dramatically different film,” Joe Russo said, referring to the possibility of making “The Gray Man” at another studio, like Sony, where it was originally set to be produced. The brothers said going elsewhere would have required them to shave off a third of their budget and downgrade the action of the film.One person with knowledge of the Sony deal said the studio had been willing to pay $70 million to make the movie. Instead, the Russos sold it to Netflix in an agreement that allowed Sony to recoup its development costs and receive a fee for its time producing it. Sony declined to comment.The movie includes nine significant action sequences, including a midair fight involving emergency flares, fire extinguishers and Mr. Gosling’s grappling with a parachuted enemy as both tumble out of a bombed-out plane, Anthony Russo said.“Ambition is expensive,” Joe Russo said. “And it’s risky.”Netflix, even in this humbling moment, can pay more upfront when it isn’t saddled with the costs that accompany much bigger theatrical releases. And for Scott Stuber, Netflix’s head of global film, who greenlighted the “Bourne Identity” franchise when he was at Universal Pictures, movies like “The Gray Man” are what he has been striving to make since he joined the company five years ago.“We haven’t really been in this genre yet,” Mr. Stuber said in an interview. “If you’re going to do it, you want to deal with filmmakers who over the last decade have created some of the biggest franchises and the biggest action movies in our business.”“We’re not crazily reducing our spend, but we’re reducing volume,” Scott Stuber, the head of global film for Netflix, said.Philip Cheung for The New York TimesThe Russos are also producing the sequel to “Extraction” with Chris Hemsworth for Netflix and just announced that Netflix would finance and release their next directing venture, a $200 million sci-fi action film, “The Electric State,” with Millie Bobby Brown and Chris Pratt.Mr. Stuber pointed to the “Extraction” sequel and a spy film starring Gal Gadot, “Heart of Stone,” both set for release next year, as proof that the company is still taking big swings despite its struggles. He did acknowledge, however, that the recent business realities have forced the company to think harder about the projects it selects.“We’re not crazily reducing our spend, but we’re reducing volume,” he said. “We’re trying to be more thoughtful.”He added: “We were a business that was, for a long time, a volume business. And now we’re being very specific about targeting.”Niija Kuykendall was hired from Warner Bros. late last year to oversee a new division that will focus on making midbudget movies, in the range of $40 million to $50 million, which the traditional studios have all but abandoned because their box office potential is less certain. And Mr. Stuber pointed to two upcoming films — “Pain Hustlers,” a $50 million thriller starring Emily Blunt, and an untitled romantic comedy with Nicole Kidman and Zac Efron — as examples of the company’s commitment to films of that size.In recent months, Netflix has also been criticized by some in the industry for how much — or how little — it spends to market individual films. Its marketing budget has essentially stayed the same for three years, despite a significant rise in competition from services like Disney+ and HBO Max. Creators often wonder whether they are going to get the full Netflix marketing muscle or simply a couple of billboards on Sunset Boulevard.For “The Gray Man,” Netflix has sent the Russos and their cast to Berlin, London and Mumbai, India. Other promotional efforts have included national television ads during National Basketball Association games and the Indianapolis 500 and 3-D billboards in disparate locations like Las Vegas and Krakow, Poland.“It’s very large scale,” Joe Russo said of Netflix’s promotion of “The Gray Man.” “We’re doing a world tour to promote it. The actors are going with us. It feels a lot like the work we did to promote the Marvel films.”Netflix released “The Gray Man,” which also stars Chris Evans, in theaters the week before it becomes available for streaming.NetflixFor the smaller-scale theatrical release, Netflix will put “The Gray Man” at some of the handful of theaters it owns — like the Paris Theater in New York and the Bay Theater in Los Angeles — and with chains like Cinemark and Marcus Theaters. And even though Joe Russo calls “The Gray Man” “a forget-to-eat-your-popcorn kind of film,” Netflix will not disclose its box office numbers.The theatrical side of the movie business is a conundrum for Netflix. The studio’s appetite for risk is often greater than that of traditional studios because it doesn’t spend as much money putting films in theaters and doesn’t have to worry about box office numbers. On the flip side, the lack of large-scale theatrical releases has long been a sticking point with filmmakers looking to display their creativity on as big a screen as possible and hoping to build buzz with audiences.And the strength of the box office in recent months for films as different as “Top Gun: Maverick,” “Minions: The Rise of Gru” and “Everything Everywhere All at Once” (which the Russos produced) has prompted many to rethink the influence of movie theaters, which the pandemic severely hobbled.Mr. Stuber acknowledged that a greater theatrical presence was a goal, but one that requires a consistent supply of movies that can connect with a global audience.“That’s what we’re trying to get to: Do we have enough of those films across the board consistently where we can be in that market?” he said.It would also require Netflix to reckon with how long to let its movies play exclusively in theaters before appearing on its service. While the theatrical window for the “The Gray Man” is very short, the Russos hope the film will show that Netflix can be a home for the type of big-budget crowd pleasers the brothers are known for.“Knowing that you have, ultimately, a distribution platform which can pull in 100 million viewers like it did on ‘Extraction,’ but also the potential for a large theatrical window with a commensurate promotional campaign behind it,” Joe Russo said, “you have a very powerful studio.” More