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      Mattel’s Windfall From ‘Barbie’

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      The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.When Ynon Kreiz arrived at Mattel in April 2018, the newly installed chief executive had one mantra when it came to a feature film starring Barbie, a project he really wanted to get off the ground: He didn’t care if the movie sold a single additional doll.But “Barbie” the film had to be good and a cultural event. It had to be different. It had to break molds.And if that meant turning the chief executive of Mattel — i.e., himself — into the object of comic ridicule in the portrayal of the chief executive character in the film (“vain and foolish to the nth degree,” as The Guardian put it), then so be it.That approach has paid off to a degree that even Mr. Kreiz could hardly have believed possible. “Barbie” is close to grossing $1.4 billion and passed one of the “Harry Potter” movies as the top-grossing Warner Bros. film of all time. It could end up near the $2 billion mark. (The record-holder is 2009’s “Avatar,” at $2.9 billion.)How Mattel pulled off a feat that had eluded the company for years was the subject of recent interviews with Mr. Kreiz; Robbie Brenner, Mattel’s executive producer of films; spokespeople for Margot Robbie and Greta Gerwig, the film’s star and its writer-director; and others familiar with the doll’s sometimes tortuous path to the big screen.Mattel and Warner have jealously guarded their financial arrangements. But people with knowledge of their agreement said Mattel earned 5 percent of the box office revenue, as well as a percentage of eventual profits as a producer of the movie and additional payments as owner of the Barbie intellectual property rights. At $2 billion in box office revenue, that amounts to $100 million. In addition, there are sales of merchandise connected to the movie as well as an expected boost in sales of dolls.Representatives for Mattel and Warner declined to comment on the financial arrangements, though the company’s chief financial officer said at a conference on Thursday that the company would make about $125 million in total billings from the film.Even though Barbie results weren’t reflected in Mattel’s latest earnings, released July 26, all anyone wanted to talk about at the earnings call was “Barbie.” Mr. Kreiz hailed the film as a “milestone moment” in the company’s strategy to “capture the value of its I.P.” and demonstrate its ability to attract and team up with top creative talent — a cornerstone of its ambitious slate of more toy-themed movies.After the first “Barbie” trailer — showing a hyper-blond, Day-Glo-clad Ms. Robbie and Ryan Gosling skating along Venice Beach — went viral in December, anticipation started building. Mattel stock has been on a tear. It has gained 33 percent, from $16.24 on Dec. 19 to this week’s $21.55. The S&P 500 rose 16 percent over the same period.Wall Street has been reluctant to give much credit to one hit, on the theory that such success is hard to replicate. (“Barbie” has had no discernible impact on Warner Bros. Discovery’s stock price.)But for Mattel, the positive impact of “Barbie” goes far beyond just one film. The company’s yearslong strategy to become a major film producer, using its vast storehouse of toys as intellectual property, had been met in Hollywood with skepticism, if not outright mockery. A-list talent wasn’t lining up to direct a plush purple dinosaur like Barney. But now the perception that Mattel’s leadership is willing to trust and support an unorthodox creative team that delivered both a box office bonanza and a possible awards contender has radically altered that.And Mattel’s surprising willingness to make fun of itself was one of the elements that mostly delighted critics and added to the buzz that roped in many more moviegoers than the “Barbie” fan base.That Mr. Kreiz was willing to laugh at his own caricature came as something as a surprise to some acquaintances and former colleagues. An Israeli military veteran with dual Israeli and British citizenship, a former professional wind surfer, an avid kite surfer and a fitness buff, with more than a passing resemblance to a younger Arnold Schwarzenegger, the 58-year-old Mr. Kreiz comes across as more of a square-jawed G.I. Joe action hero than a Barbie fan with a sense of humor.Mr. Kreiz’s entire career was in media and entertainment, not retail. His longtime mentor, the Power Rangers entrepreneur and billionaire Haim Saban, hired him fresh out of the University of California, Los Angeles, to launch Fox Kids Europe, a joint venture with Fox. He later ran Maker Studios, a YouTube aggregator, which Disney acquired in 2014. Mr. Kreiz left in 2016, and Maker was folded into the Disney Digital Network in 2017.That “Barbie” even got made was no small feat. It had languished at Sony for years, with Mattel routinely renewing the option, as various writers struggled to adapt the doll for the big screen. Although one of the most popular toys ever, Barbie was the subject of intense controversy, seen both as a symbol of female empowerment and as an impossible standard of beauty and femininity. The only feasible approach seemed a parody. The comedian Amy Schumer was once slated for the part. But scripts came and went.Ynon Kreiz, the chief executive of Mattel, and Robbie Brenner, a producer of “Barbie.”Rozette Halvorson for The New York TimesWeeks after becoming chief executive in 2018, Mr. Kreiz refused to renew the Sony option, according to multiple people interviewed for this article. He called Ms. Robbie’s agent and asked for a meeting. Ms. Robbie was among the most sought-after young actresses in Hollywood, fresh from acclaimed performances in diverse roles — as the ill-fated ice skater Tonya Harding in “I, Tonya”; in Martin Scorsese’s “The Wolf of Wall Street”; and as a fixture in Warner’s DC Comics universe as Harley Quinn, the Joker’s former girlfriend. And while no human could replicate Barbie’s exaggerated dimensions, Ms. Robbie came reasonably close, while also radiating wholesome beauty.Ms. Robbie was simultaneously reaching out to Mattel and Mr. Kreiz after learning that the “Barbie” option hadn’t been renewed. She was looking for a potential franchise to take to Warner, where her production company, LuckyChap, had a first-look deal. But she wasn’t looking to star in the film herself.Over breakfast at the Polo Lounge at the Beverly Hills Hotel, the plush entertainment and celebrity hangout not far from Mattel’s less glamorous El Segundo headquarters, Mr. Kreiz shared his vision: He didn’t want to make movies in order just to sell toys. He wanted something fresh, unconventional, bold.“Our vision for Barbie was someone with a strong voice, a clear message, with cultural resonance that would make a societal impact,” he said, recalling his message.Mr. Kreiz’s obvious enthusiasm and determination, and his pitch for creative integrity make him hard to resist, as Ms. Brenner, a producer, discovered when he recruited her to run the newly created Mattel film division during another meal at the Polo Lounge. Ms. Brenner, a respected producer and an Academy Award nominee for “Dallas Buyers Club,” was attracted to his idea for the movie. In Mr. Kreiz’s vision, Mattel would be as much a movie company as a toy company. The two bonded after he asked her who should play Barbie, and she, too, volunteered Ms. Robbie.At their first meeting, Ms. Robbie suggested Ms. Gerwig for the director. The two were friends and had talked about working together. Mr. Kreiz loved the idea in part because it was so unexpected — Ms. Gerwig had directed and written acclaimed but offbeat independent films like “Frances Ha,” “Lady Bird” and a new take on the classic “Little Women,” but no big-budget fare.“Lady Bird” was one of Ms. Brenner’s favorite movies. But would Ms. Gerwig consider such a mass-market, commercial proposal?Ms. Gerwig, it turned out, had played with Barbie dolls and loved them. She even had old photos of herself playing with Barbie. Ms. Brenner met with Ms. Gerwig and her partner, Noah Baumbach, also an acclaimed screenwriter and director, at an editing facility in New York. They kicked around a few ideas, but nothing concrete emerged. Anything seemed possible.A deal was struck, and Warner signed on as co-producer. Once Ms. Gerwig was on board, Ms. Robbie agreed to star.At which point Ms. Gerwig and Mr. Baumbach retreated. “I know it’s not conventional and not what you’re used to, but we have to go into a room for a few months. That’s how we work and want to do it,” as Ms. Gerwig put it, Mr. Kreiz recalled.The script for “Barbie” — starring Margot Robbie and Ryan Gosling and directed by Greta Gerwig — “was like going on this crazy ride,” Ms. Brenner said.Warner Bros.When the script did land in Ms. Brenner’s email, it was 147 pages — the length of a Quentin Tarantino film, epic by Hollywood standards. She closed her office door and started reading. “It was like going on this crazy ride,” she recalled. It broke rules, including the so-called fourth wall, addressing the audience directly. It poked fun at Mattel.New to the company, Ms. Brenner didn’t know if this would prove too much for Mattel executives. But she believed it was a great script.Ms. Brenner’s first call was to Mr. Kreiz. “I’ve read a lot of scripts, and this is so different,” she told him. “It’s special. You don’t get this feeling many times in an entire career.”Mr. Kreiz read the script twice, back to back. “It was deep, provoking, unconventional and imaginative,” he said. “It was everything I was hoping it would be.”Ms. Brenner was pleasantly surprised. “Ynon is a very confident person,” she said. “He can laugh at himself.”At one point Mr. Kreiz flew to London, where “Barbie” sets were being built at Warner’s studio outside the city. He and Ms. Gerwig spent a half-hour discussing the perfect shade of pink.Mr. Kreiz and Ms. Brenner knew they had a potential hit. “It was our secret that we couldn’t talk about,” Ms. Brenner recalled.The original budget target of $80 million jumped above $120 million once Ms. Gerwig was signed. But even that wouldn’t realize the director’s full vision for the film. For Warner executives it was a struggle to find what are known as “comps,” similar films that had grossed enough to justify such an outlay.Would “Barbie” be another “Charlie’s Angels” from 2019 — which was budgeted at $55 million but grossed only $73 million and, after marketing costs, lost money? Or another “Wonder Woman” from 2017, budgeted at over $100 million, with a worldwide gross of $822 million?Eventually the budget hit $141 million and, with some reshoots, ultimately topped $150 million.On opening night, July 21, Mr. Kreiz took his 19-year-old daughter to the Regal cinema complex at Union Square in Manhattan. As they neared the theater, droves of moviegoers — and not just young girls — were heading to it in pink outfits. Five screenings were in progress. All were sold out.Mr. Kreiz and his daughter dropped in and out to gauge audience reactions. People laughed, applauded and in a few cases shed tears.Of course the success of “Barbie” has drastically raised the bar — and expectations — for Mattel’s movies in development, starting with “Masters of the Universe,” written and directed by the brothers Adam and Aaron Nee. Twelve more films are in various stages of development, including a “Hot Wheels” produced by J.J. Abrams, also at Warner. Some of these may need to be rethought.And there will no doubt be “Barbie” sequels, perhaps even a James Bond-like franchise, which would be Mr. Kreiz’s ultimate fantasy (although he said it was too soon to discuss any such plans).Mr. Kreiz acknowledged that in a notoriously fickle and unpredictable business, future success is hardly assured. But “Barbie” has given Mattel momentum — the beginning of what he calls “a multiyear franchise management strategy.” More

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      What Would Strikes Do to Oscar Season?

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      The delay of some big titles, like “Dune: Part Two,” has ramifications for coming releases like “May December” and “Killers of the Flower Moon.”Three years after the pandemic forced the majority of Oscar season to take place on Zoom, Hollywood may be facing another circumscribed awards circuit.Dual strikes by SAG-AFTRA and the Writers Guild of America have already had a significant effect on this year’s movie calendar: Studios have opted to push several big theatrical releases like “Dune: Part Two” to 2024, since SAG-AFTRA is prohibiting its members from promoting major-studio films amid the walkout. That same ban could radically reshape the Oscar season landscape, since awards shows and the media-blitz ecosystem built around them depend on star wattage to survive. (The strikes have already prompted the Emmys to move from September to January, and other ceremonies could be delayed, too.)So what will the season look like if the strikes continue into late fall or winter? Expect these four predictions to come to pass.Streamers will be at a major advantage.The post-pandemic theatrical landscape is already difficult enough for prestige titles: Last year, best-picture nominees “The Fabelmans,” “The Banshees of Inisherin,” “Tár” and “Women Talking” all struggled to break out at the box office. Subtract the months of press that the stars of contending films are called upon to do, and the financial forecast for specialty films grows even more dire. If striking actors aren’t available to promote this season’s year-end titles, many studios will think twice about releasing them.Streamers don’t have the same problem, since they worry more about clicks than box office numbers. So far, Netflix, Apple and Amazon have been proceeding full speed ahead with their awards-season slates: Though the actors in streaming films like “Nyad” (with Annette Bening as the long-distance swimmer); “Saltburn” (a thriller about obsession); and “Killers of the Flower Moon” (a historical drama starring Leonardo DiCaprio) may not be free to do much press, there’s ultimately no more effective advertisement for a streamer than simply throwing big pictures of a movie star on the app’s home page.Lily Gladstone and Leonardo DiCaprio in “Killers of the Flower Moon.” Because of the strike, they can’t promote the film.Apple TV+, via Associated PressDirectors are the new stars.The monthslong awards circuit can raise a filmmaker’s profile considerably: Near the end of their seasons, auteurs like Bong Joon Ho (“Parasite”) and Daniel Scheinert and Daniel Kwan (“Everything Everywhere All at Once”) were as recognizable as movie stars, and often just as mobbed at awards shows. Still, if the actors strike continues for several more months, studios will need to rely even more on their directors, since they may be the sole representatives of their films who are available for big profiles, audience Q. and A.s and ceremonies.Well-established auteurs like Martin Scorsese (“Killers of the Flower Moon”) and Christopher Nolan (“Oppenheimer”) will be at a particular advantage here, as will new-school academy favorites like Greta Gerwig (“Barbie”) and Emerald Fennell (“Saltburn”). The latter two have a significant side hustle as actors, which may prove appealing in a season that will lack thespian faces, though their fellow actor-turned-director Bradley Cooper will be in a bit of a bind: How can he promote “Maestro,” his forthcoming Leonard Bernstein movie, if he also stars in it?‘Barbenheimer’ could rule again.The dual release of “Barbie” and “Oppenheimer” proved to be the cinematic event of the summer, as Gerwig’s doll comedy broke box-office records and Nolan’s biopic defied the doldrums that have recently plagued prestige dramas. Both films were already poised to be major awards contenders, but the decimation of the year-end theatrical calendar will only reinforce their dominance.For old-school voters who still prefer to support theatrical releases instead of streaming films, “Barbie” and “Oppenheimer” might as well be running unopposed. The punt of “Dune: Part Two” to 2024 will only further help those two films’ awards cases, as the craft categories where the first “Dune” dominated — like production design, sound, editing and visual effects — are now decidedly up for grabs.“Barbie” may have an advantage with Oscar voters who prefer to support films released in theaters.Warner Bros.Up-and-coming actors may miss out on breakthroughs.Awards season can sometimes feel like a glamorous grind, requiring stars to commit to months of near-constant interviews, actor round tables, audience Q. and A.s, and hotel-ballroom hobnobs. Still, the season is invaluable when it comes to raising an actor’s profile. Up-and-comers become A-listers through their sheer ubiquity, and some of this season’s rising stars will miss out on the career glow-up that’s possible from a prolonged awards press tour: I’m thinking of people like “May December” actor Charles Melton, who nearly steals the movie from its leading ladies, Natalie Portman and Julianne Moore (who play an actress and a Mary Kay Letourneau-like teacher, respectively).Though it would be a fine line to walk, it’s possible that some of the smaller studios may seek interim agreements with SAG-AFTRA that would allow actors to do Oscar-season press. For example, A24 has secured interim agreements with SAG-AFTRA to continue shooting films since it is not among the studios the guilds are striking against. Could the company secure a similar carve-out that would allow the cast of its summer hit “Past Lives” to become awards-show fixtures? If the strikes continue and no such arrangements are possible, Oscar voters may be forced into an unprecedented position: Without all the usual noise that surrounds an awards contender, they’ll simply have to decide whether to nominate a performance based on its merit alone. What a concept! More

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      Will Hollywood Learn These 5 Lessons From ‘Barbie’?

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      If studios greenlight more movies about toys, they’ll be missing the point. Greta Gerwig’s hit is about smart filmmaking, not brand awareness.Over the past week and a half, Greta Gerwig’s comedy “Barbie” passed the billion-dollar mark at the global box office, and it won’t be long before it overtakes “The Super Mario Bros. Movie” to become 2023’s highest-grossing movie worldwide — a title it’s likely to hold onto. That’s a staggering achievement in so many ways: No movie directed by a woman has ever topped the yearly box office, and it’s been well over two decades since a live-action film without any significant action elements became the biggest movie of the year. (That’d be the Jim Carrey vehicle “How the Grinch Stole Christmas,” which ruled 2000.)But can the runaway success of “Barbie” reshape Hollywood? I’m too cynical to think studio executives will learn all the right lessons from it. Instead, they’ll probably just greenlight more movies about toys. Still, “Barbie” proved at least five things to be true, if decision makers are willing to think outside the pink box.1. A summer movie can be smartly writtenWe count on summer movies to deliver spectacle, but how many also come with a witty, thoughtful script? Too often, big-budget blockbusters are rushed into production before the screenplay is finished, and even while shooting, they’re in a constant state of flux, with new writers clambering aboard to stitch everything into some sort of viable patchwork quilt.“Barbie,” by contrast, feels totally thought through instead of frantically rewritten. Despite the outsize scale of the film, it still shares a distinctive comic sensibility and offhand intellectualism with “Frances Ha” and “Mistress America,” the two movies previously written by Gerwig and her partner, Noah Baumbach, and there are actual ideas at play here that have given “Barbie” a conversational shelf life far longer than most summer films. Though “Barbie” proves that a big movie can be both fun and thoughtful, that’s likely to happen only when a studio hires smart writers, resists sanding down their sensibilities, and gives them enough time and space to truly make the story sing.2. Make more female-led event filmsThough movies as varied as “Bridesmaids,” “Crazy Rich Asians” and “Where the Crawdads Sing” have all become breakout hits in recent years, they’re often treated as aberrations: Peruse a typical theatrical calendar and you’ll find little trace of those films’ influence. Studio executives routinely take female audiences for granted, handing their biggest budgets to movies made by and starring men because the conventional wisdom is that though women will go see those titles, male moviegoers are reluctant to watch a female-driven story.“Barbie” has now blown a hole in that argument. It isn’t just that men had no choice but to see “Barbie,” lest they be left out of the cultural conversation — the film also demonstrated how women will show up in record-breaking numbers to watch something that truly speaks to them (often bringing friends and going a second or third time, too). Female-led blockbusters don’t all have to star a superheroine: They can be comedies, romances or dramas based on best-selling books, as long as they’re presented as major events.3. Don’t rely on past-their-prime franchises“Barbie” will end this summer outdrawing every major sequel. That’s in part because those franchises are so long in the tooth: We’re on the seventh “Mission: Impossible” movie, the 10th “Fast and Furious” and the fifth “Indiana Jones.” Younger audiences have no sense of ownership over those older series, and even longtime fans may be experiencing diminishing returns. If any lasting lesson can be drawn from the “Barbenheimer” phenomenon that sent both “Barbie” and “Oppenheimer” soaring past their initial projections, it’s that audiences are eager for big movies that feel genuinely new. Films that stoke their curiosity can be even more potent than old reliables.4. A great soundtrack is effective marketingThough studios will explore every possible method to market a movie — from billboards to Instagram ads to Happy Meals at McDonald’s — there are few tie-ins as potent as a really killer soundtrack. We used to count on our big summer movies to deliver radio hits, but loaded soundtrack albums have become few and far between these days, despite films like “Black Panther” and “The Greatest Showman” amply demonstrating the boost a film can get from an album that people can’t stop playing.It’s nice, then, that the “Barbie” soundtrack is filled with bops, like Dua Lipa’s “Dance the Night” and “Barbie World” from Nicki Minaj and Ice Spice. Billie Eilish’s “What Was I Made For?” is destined to make the shortlist for the original-song Oscar, and even Ryan Gosling’s plaintive power ballad “I’m Just Ken” debuted on Billboard’s Hot 100. In an era when TikTok has become a music-industry hitmaker and virality on that platform can rival any paid marketing push, a fun pop soundtrack like the one “Barbie” boasts is worth its weight in rose gold.5. Stop saving the good stuff for the sequelWith “Barbie” on a path to become the year’s highest-grossing movie worldwide, Warner Bros. will inevitably try to conjure a franchise from it. Yet much of what makes “Barbie” feel fresh is that it tells a complete story and doesn’t spend time setting up spinoffs or sequels. In fact, it ends in a place that would be hard to roll back: with its lead at the definitive end of her character arc. Gerwig and her stars aren’t signed for “Barbie” sequels, and when I spoke to Gerwig after her blockbuster opening weekend, she said she’d put every idea she had into this movie without the thought of doing more: “At this moment, it’s all I’ve got.”A “Barbie” sequel would certainly make money, but there’s no way it could capture the lightning-in-a-bottle moment that makes this movie feel like such a collector’s item. Would Warner Bros. and Mattel have the guts to preserve the value of “Barbie” by letting it stand on its own? As a top-tier legacy title undiluted by shoddy sequels, it could continue to generate untold amounts of revenue in the years to come. So although it’s unlikely that studio heads will ever choose common sense over cynical cash grabs, the idea of “Barbie” as a one-and-done deserves consideration: After all, a toy only lasts forever if you know when to put it away. More

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      This Isn’t Barbie’s First Time Onscreen: She’s Been a Movie Star for Decades

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      Before Margot Robbie’s live-action take on the doll, Mattel put out more than a dozen animated films that have an avid following, even now.Every Christmas season starting when I was 5, my sister and I had a go-to movie: “Barbie in the Nutcracker.”We’d pop in the VHS tape and watch Barbie as Clara dance the night away with the Nutcracker on a journey to find the Sugarplum Princess and defeat the Mouse King. We cheered as she landed her prince and consoled each other when she lost him again.It was just the tip of our fandom for the animated Barbie films that Mattel began releasing at a rate of around one per year beginning with “Nutcracker” in 2001 and eventually totaling about 40 films. Our affection came to encompass VHS tapes of the first five princess movies, as well as my “Barbie of Swan Lake” eighth birthday party with an Odette ice cream cake and pink paper-swan tiaras (which my 70-something grandfather gamely donned).Though Greta Gerwig’s new live-action “Barbie,” which just crossed $1 billion at the box office, has been a smash, attracting reams of pink-clad moviegoers to cheer Kate McKinnon’s Weird Barbie and lust after Ken’s tie-dye “I Am Kenough” hoodie, it’s hardly the first beloved movie to feature the doll, as my sister and I well knew. But until recently, I thought the hold the animated films had on us was unique.And then I learned that there’s a whole generation obsessed with them, drawn perhaps by nostalgia for a simpler time of sparkly princess gowns, beautiful music and, despite a few obstacles, happy endings for Barbie and her friends.On college campuses across the country, 20-somethings host watch parties, mainlining hours at a time of the 90-minute animated adventures, the earliest of which feature classical scores played by illustrious outfits like the London Symphony Orchestra and star villains voiced by name actors like Martin Short (the traitorous Preminger in “The Princess and the Pauper”) and Tim Curry (a conniving Mouse King).There are dozens of TikTok accounts devoted to clips from the movies. On eBay, play sets associated with the earlier films — like the royal music palace from “Princess and the Pauper” — can command upward of $1,000.“There’s so much positivity in the movies, friendship, and love, that people can’t not love them,” said Hannah, a 26-year-old Barbie cosplayer in Neuberg, Germany. (The New York Times agreed to identify her only by her first name because of privacy concerns.) Since 2016, she has run a popular Instagram account in which she posts photos of herself dressed up as the franchise’s heroines, like Odette, Rapunzel and Clara. (“Nutcracker” is her favorite film.) The heroine always had to be portrayed as “kind, clever, brave,” said Kelly Sheridan, who voiced the doll in “Barbie of Swan Lake” (2003) and other entries in the franchise.Artisan EntertainmentOne reason she is so drawn to the early animated films, Hannah said, is the gorgeous backdrops and the fabulous fairy-tale wardrobe.“At first, my idea of making a Barbie ball gown for myself caused a lot of people around me to shake their heads and laugh,” she said. But she wanted to show them “that I could be whatever I wanted.”Even, she added, a princess.The success of the animated films, at first glance, is not obvious: The one regarded as the best, “The Princess and the Pauper,” sits at just 75 percent fresh on Rotten Tomatoes. Critics have been lukewarm, with The New York Times calling “Barbie in the Nutcracker,” the first installment, a “pallid but likable” tale for “very small children.” Aspects like the greedy, hooknosed villain of “Swan Lake” have not aged well, provoking criticism for antisemitic tropes.The problems are painfully obvious to me now. But, on a recent rewatch, I also saw what had initially engrossed me and my sister: Barbie is incorruptible, resistant to the human forces of temptation, pride, selfishness. By the rules of fairy-tale logic — good things happen to good people — her happy ending is a foregone conclusion.Kelly Sheridan, the Canadian actress who voiced Barbie in 28 of the films between 2001 and 2015, said the initial mantra for the Barbie character was “kind, clever, brave.”“Barbie was flawless,” Sheridan, 46, said in a recent phone conversation from her home in Vancouver, British Columbia. “She could do no wrong.”For instance, in “Nutcracker,” the script initially had Barbie as Clara stumbling when she carried a tray and catching herself before spilling it contents. But a meeting of the film’s producers and Mattel representatives led to a change because, Sheridan said, “Barbie would never stumble.”Another time, when she was recording the scene in which Clara confronts the Mouse King, a Mattel representative asked if Barbie could sound less angry. “Because Barbie would never be angry, even confronting the villain,” she said. “She was always kind, clever and brave.”The reins had loosened, she said, by the 16th film, “Barbie and the Three Musketeers,” in which an athletic, ambitious Barbie engages in sword fights. The studio, she said, realized people actually wanted to relate to her.“She was able to be more silly and goofy and to have more comedic moments,” she said.By the career-focused titles of the mid-2010s, Barbie had shed her princess gowns for pants. Now, she was exploring space, going on spy missions and designing video games.The artist known as Purcy, a 22-year-old illustrator who on Instagram posts her work picturing Barbie as various characters from the animated films, has seen 33 of the films. (She also asked not to use her full name for privacy reasons.) The ones she rewatches the most are set in the modern day, like her favorite, “Barbie: Princess Charm School.”The Barbie of those films, she said, “showed us that we can be kind, caring, feel love, love pink, while also be strong and standing up for ourselves.”For Hannah, the best Barbie animated films will always be the original princess tales.Whenever she attends a cosplay event or posts a photo of her costumes on Instagram, she said, both men and women approach her to share childhood memories they associate with the movies and the dolls.“Barbie connects us,” she said. More

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      ‘Barbenheimer’ Isn’t a Contest. But if It Were, Which Film Would Win?

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      It’s been an epic matchup, but it’s time to declare a victor. We devised nine super-scientific tests to determine whether “Barbie” or “Oppenheimer” rules.The simultaneous release of “Barbie” and “Oppenheimer” captured the pop-cultural imagination because before we had seen either film, it was hard to imagine two features that occupied such distinctly different lanes. But now that audiences have sampled Greta Gerwig’s colorful Mattel comedy and Christopher Nolan’s weighty drama about J. Robert Oppenheimer, the so-called father of the atomic bomb, it’s become clear that for all their tonal differences, each film is a one-of-a-kind auteurist blockbuster pondering some pretty meaty existential questions.All this is a heady way of saying: Let’s pit ’em against each other!Who would win if there were an actual battle of Barbenheimer? To arrive at an answer, I’ve put each film through its paces in nine categories, with tests devised to measure them that are every bit as scientifically rigorous as the experiments conducted during Oppenheimer’s Manhattan Project. (Note: This claim has not been fact-checked.)Culpability of protagonistTwo experts in the laser death stare: Emily Blunt and Cillian Murphy as the Oppenheimers.Melinda Sue Gordon/Universal PicturesDo Oppenheimer and Barbie both have blood on their hands? After racing to create an atomic bomb that will end World War II, Oppenheimer (Cillian Murphy) spends the final hour of his movie haunted by visions of the dead and wondering whether he has unleashed a nuclear arms race that will imperil the future of humanity. Barbie (Margot Robbie) is also forced to face her own complicated legacy: Upon entering the real world, where she expects to be greeted as a benevolent superstar, she is instead dressed down by teenage girls who deride her as a fascist has-been whose unrealistic beauty standards have harmed generations of women. At least Barbie can assuage her guilty conscience with a journey of self-discovery and you-go-girl support from America Ferrera; Oppenheimer has to endure a humiliating government hearing and a series of withering looks from Emily Blunt. Then again, it’s a level of flagellation he feels he deserves, which packs even more of a punch. Advantage: “Oppenheimer”Depiction of governanceMen rule the world in “Oppenheimer,” and their government is filled with vipers: After the war ends, battles are waged on the home front as ambitious apparatchiks scheme to discredit their rivals and formerly jovial colleagues are moved to stab one another in the back. The female-led government in “Barbie” rules over a comparative utopia that subs slumber parties for strife and posits that a dangerous coup perpetrated by angry, addled men can be undone simply by tricking them into a musical number. Who wouldn’t rather live in that world? Advantage: “Barbie”Depth of ensembleThe seeds of Barbenheimer were sown early in production as both films raced to cast half of Hollywood in their ever-swelling ensembles, and each cast came with some notable similarities. Leads Murphy and Robbie have both played Batman villains. (He was Scarecrow in Nolan’s Bat-features, while she was Harley Quinn for DC.) Each film features a hot young auteur in the cast — the “Uncut Gems” co-director Benny Safdie pops up throughout “Oppenheimer,” while “Barbie” has a cameo from the writer-director of “Promising Young Woman,” Emerald Fennell — as well as a next-generation Marvel star (Florence Pugh in “Oppenheimer,” Simu Liu in “Barbie”). “Oppenheimer” flexes a bit harder by filling even its smallest roles with Oscar winners like Rami Malek, Kenneth Branagh and Casey Affleck, but “Barbie” had the good sense to wonder what Rhea Perlman has been up to lately, which ought to count for nearly as much. Ultimately, this category is just too close to call. TieFashionTa-da! Margot Robbie’s Barbie pulls off a western look with aplomb.Warner Bros. PicturesBarbie is a famous clotheshorse, and Gerwig’s movie more than delivers on the fashion front: Whether Robbie’s doll is wearing gingham dresses or disco jumpsuits, she takes costumes that could read as cosplay and makes them chic. You might not expect the same attention to sartorial detail from “Oppenheimer,” but 12 films into his career, one of Nolan’s cinematic trademarks has become impeccable suiting: After Oppenheimer is advised by a colleague to level up his look, we watch him don a hat and select a pipe in a sequence that Nolan shoots as portentously as Batman putting on body armor. Still, even though Murphy is striking in period garments, there can be only one victor in this category. We have no doubt that Barbie would look fashionable even in Oppenheimer’s tailored menswear, but could the theoretical physicist pull off her rollerblading look in eye-searing fluorescents? Advantage: “Barbie”CatchphrasesOppenheimer said that after the explosive test of the atomic bomb, a quote from Hindu scripture came to mind: “Now I am become Death, the destroyer of worlds.” In Nolan’s film, we hear those words said by Oppenheimer, but the first time he speaks them is in an unusual sex scene with his recurring flame, Jean Tatlock (Pugh), in which she pauses coitus to fetch a copy of the Bhagavad Gita, then asks Oppenheimer to translate the famous quote from Sanskrit, sans clothes. (Kinky, yes, but Tatlock clearly knows that the way to this man’s heart is to first admire his bookshelf.) “Barbie” has its fair share of quotable lines — two Ken catchphrases, “I’m just Ken” and “I am Kenough,” have already set social media ablaze — but were any of them translated from the original Mattel? Advantage: “Oppenheimer”Usage of the color pinkIf anything pink has ever appeared on the set of one of Nolan’s films, it was only because Harry Styles hadn’t changed out of his concert wear before shooting “Dunkirk.” Meanwhile, “Barbie” features more pink than a clone army of Jigglypuffs downing rosé on the set of “RuPaul’s Drag Race.” You knew who would win this category going in. Advantage: “Barbie”Usage of the color blueThink of the hat as a shield … to protect the audience from those baby blues.Melinda Sue Gordon/Universal Pictures, via Associated Press“Oppenheimer” is about the moral cost of unleashing upon mankind the most terrifying and powerful weapon it has ever known: Murphy’s gigantic blue eyes. (Can you get radiation poisoning from a pair of peepers? If you watch “Oppenheimer” in IMAX, you may want to take precautions by gazing upon the screen through a pane of dark glass.) The beautiful cerulean sky of Barbie Land simply can’t compare to what Murphy is serving up: Even in the black-and-white portions of “Oppenheimer,” the actor’s eyes still feel bright blue. Advantage: “Oppenheimer”Sound designIn recent films, Nolan has employed a “wall of sound” approach that hits its apex in “Oppenheimer”: Every single minute is soundtracked by Ludwig Goransson’s propulsive score, while set pieces like the Trinity test and Oppenheimer’s foot-stomping gymnasium rally employ so much thunderous bass that they threaten to shake the entire multiplex. Though the film is a three-hour drama about men in lecture halls, classes and courtrooms, its soundscape blares with the blockbuster momentum of an action film, and for all its sonic sophistication, “Oppenheimer” is surely the front-runner for this year’s best-sound Oscar. Still, “Barbie” has a Dua Lipa song. Advantage: “Barbie”Box officeThe rising tide of Barbenheimer has lifted both films to smash-hit status. “Barbie” scored the biggest opening weekend of the year with $162 million, barely faltered in its second week, and is now on track to pass more than $1 billion worldwide and potentially dethrone “The Super Mario Bros. Movie” as the year’s top grosser. And though other prestige dramas have struggled to connect at the box office since the pandemic, “Oppenheimer” has been thriving: Its $82 million opening weekend far surpassed any of Nolan’s non-superhero features, and the film’s final worldwide total could top $800 million, a stunning finish for a super-long biopic. Though “Barbie” is the clear winner here, this is a race with no loser. Advantage: “Barbie”Final resultThink pink! In the battle of Barbenheimer, Gerwig’s comedy ekes out a victory over “Oppenheimer,” proving that some fights can be finished with no nuclear escalation whatsoever. (But how would Gerwig’s “Little Women” fare against Nolan’s previous film, “Tenet”? Watch this space: If the strikes continue, I may have to write that.) More

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      Popcast (Deluxe): ‘Barbie,’ Jason Aldean’s Culture War and Drake’s Tour

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      Subscribe to Popcast!Apple Podcasts | Spotify | Stitcher | Amazon MusicThis week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, includes segments on:Greta Gerwig’s “Barbie” film, starring Margot Robbie and Ryan Gosling, and the way in which even anti-corporate dissent has been fully absorbed into corporate brandingA conversation about the way the “Barbie” soundtrack uses contemporary pop stars, and its even more successful deployment of classic hits by Matchbox Twenty and the Indigo GirlsDrake’s current arena tour, his fan-like desire to enjoy Drake hits alongside his audience and his creative versatility, which includes U.K. rap and cringe comedy podcastsThe culture war push behind Jason Aldean’s “Try That in a Small Town,” which reached No. 2 on the Billboard singles chart after a week of controversyThe New York Times’ 50 Rappers, 50 Stories project and its inclusion of Violent J from Insane Clown PosseNew songs by Tanner Adell and Valee featuring Z MoneySnack of the weekConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. More

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      How ‘Barbie’ Set Designers Brought Those Dreamhouses to Life

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      To make their Barbieland sets a reality, the movie’s production team embraced the surreal, going big on bright pinks and shrunken proportions.While working on films like “Atonement,” “Anna Karenina” and “Darkest Hour,” the production designer Sarah Greenwood and the set decorator Katie Spencer, both Oscar nominees many times over, had to turn soundstages into period-accurate sets, using their extraordinary attention to detail to embroider these spaces with texture and soul.And while those jobs were demanding — if even one thing looked wrong, it could dispel the film’s period illusion — they proved to be no match for the bright-pink studio comedy that is Greta Gerwig’s “Barbie.”“It was one of the most difficult philosophical, intellectual, cerebral pieces of work we’ve ever done,” Greenwood told me last week during a video call with Spencer. “How can that be? It’s ‘Barbie.’ But it really was.”Then again, since the film works on several levels, many things about “Barbie” are headier than you might expect: Though it’s a big-budget film based on a Mattel toy, Gerwig and her co-writer, Noah Baumbach, pose plenty of significant questions about life and womanhood throughout. And in the visually dazzling Barbie Dreamhouses that Greenwood and Spencer designed — where Margot Robbie, as Barbie, and Ryan Gosling, as Ken, performed — even the smallest details in the background required many months of existential pondering.“Everything is considered,” Spencer said. “Absolutely everything.”Though Gerwig came on board the project as a bona fide Barbie aficionado, Greenwood and Spencer had no personal history with the doll. “Neither of us had Barbie growing up,” Spencer said. “I suppose we were like a lot of the population, quite judgmental about Barbie in a way.”The film’s primary color was a vivid fuchsia. The production cleaned its paint supplier out of every pail they had.Warner Bros.Still, captivated by Gerwig’s enthusiasm, the two women threw themselves into intense research. Their directive was to preserve a sense of play, which is why Barbie’s home has no stairs: Why would a doll deign to descend a flight of steps when she could take a circular pink slide or, even better, float gracefully down from the roof as if guided by the invisible hand of a child?“We all had to believe in it as much as if it was a space movie or period movie,” Spencer said. “We had to research it as though it was set in 1780.”First, the designers studied a vintage Barbie Dreamhouse, finding it to be much more cramped than they anticipated: A classically proportioned Barbie could graze the ceiling of each room with a simple upward swivel of her arm.To simulate that feel, “the Dreamhouses in the film are 23 percent smaller than they would be, as are the cars and roads,” Greenwood said. “When you scale the house down, you make the actors like Margot and Ryan seem bigger, which makes the whole thing seem ‘toy.’”Instead of adapting the Dreamhouses to feel more real, Greenwood and Spencer played up their surreality. When Barbie opens her refrigerator, most of the foods are simply flat cartoon decals. Her oversize cup contains no liquid — why should it, when Barbies don’t drink? — and the size of her toothbrush is even more exaggerated, since it’s the kind of prop a child might find included in a dollhouse.“Once you’ve done that once or twice, those moments of dollness, it makes the whole thing believable,” Spencer said.With few walls to speak of, Barbie Dreamhouses are the definition of “open plan,” which presented its own logistical problems. “You’re designing something that isn’t there, in effect,” said Greenwood, who drew inspiration from museum dioramas to conjure layers of background that would help fill each shot. Since our main Barbies live in a cul-de-sac — in fact, it’s the dot of the “i” in the cursive roads that spell “Barbieland” — each Dreamhouse looks out into several other Dreamhouses, while the blue sky and mauve mountains that surround them were hand-painted onto an 800-foot-long backdrop meant to recall old-fashioned soundstage musicals.If it feels artificial, that’s the point: Why preserve the fourth wall for homes that barely have any walls to begin with? “It’s fake-fake, which is perfect,” Greenwood said. “It was almost Brechtian, the way Greta approached it.”Kate McKinnon as Weird Barbie. Her home stands in contrast to the style of the film’s Barbie Dreamhouses.Warner Bros.There is no actual fire in Barbie’s fireplace, nor water in her pool, since Barbieland is devoid of all elements and is as hermetically sealed as a toy box. There aren’t even whites, blacks or browns: Anything in a Dreamhouse that would typically be those colors is just a different shade of pink, with a primary fuchsia so vivid that the production cleaned its paint supplier out of every pail they had.“All the other colors, like the blues, had to up the ante,” Greenwood said, referring to their intensity.The cul-de-sac Dreamhouses were designed in a midcentury-modern style that evokes the time period when Barbie was invented. “We kept coming back to the aesthetic of Palm Springs,” Spencer said. In contrast to those homes, distinguished by clean and simple lines, was the postmodern house on a hill owned by Weird Barbie (Kate McKinnon) — a riot of weird angles and clashing colors, as if Pee-wee’s Playhouse emerged in the middle of a carefully constructed pop-up book.“It was once a Dreamhouse, and it all went a little bit cockeyed, like her,” Greenwood said. “Nothing there was straight, in any sense of the word.”Like its owner, whose face is covered in scribble marks, the walls of Weird Barbie’s house are adorned in doodle patterns and swirls, and there are plenty of other colors on display besides pink. (The primary color on one wall is even, gasp, green.) The other Barbies treat her domicile as if it were a witch’s house, but you can’t deny that Weird Barbie has an eye. Greenwood and Spencer singled out her irregular rainbow rug as a favorite that everyone hoped to take home.“We all wanted her rug, but it’s gone into the Warner Bros. vault of goods,” Spencer said. “But I love the fact that in this vault where you have to go through so much security, you have the Batmobile and then you have Barbie’s car.”Weird Barbie’s house isn’t the movie’s only deviation: Later in the story, after a trip to the real world tips off Ken to the power of the patriarchy, he returns home and exhorts the other Kens to turn the pink and girlie Barbieland into their own personal “Ken-dom.” Soon enough, they’ve staged a hostile takeover of the Dreamhouses — rechristened the “Mojo Dojo Casa Houses” — and given those buildings a man-cave makeover replete with La-Z-Boys, mini fridges and appalling equestrian lampshades.From left, Kingsley Ben-Adir, Ryan Gosling and Ncuti Gatwa, three of the film’s Kens.Warner Bros. “We had to keep going back to Greta and saying, really? Really ugly?” Greenwood said. “But there’s a purity to the ugliness as well, because it’s a limited palate.”That’s because these himbos aren’t sure where all of their purloined swag ought to go, or even what most of it does. Barbecues have been placed haphazardly onto ovens, the juicers are filled with Doritos, and flat-screen TVs in every Mojo Dojo Casa House are tuned to the same hypnotically banal clip of a horse in eternal gallop.”He’s no interior designer, Ken,” Spencer said, chuckling. “But can I just say, a lot of the crew wanted to buy things from the Ken-dom. I’m not saying who, but a lot of them did.”The film was shot last year at Warner Bros.’s Leavesden Studios, about 20 miles northwest of London, and as word of the colorful sets spread, the production quickly attracted its fair share of visitors. “We were filming in an English winter, gray and black with snow,” Greenwood said. “So everybody would just come in there for an injection of light and summer.”Added Spencer: “It made people happy. You couldn’t help but smile.”And what of its makers? Did all that time spent on these “Barbie” sets affect their personal palette? Yes, confessed Greenwood.“I’ve painted my bedroom pink, literally,” she said. “I’d never painted anything pink before. I love pink now!” More

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      ‘Barbie’ Fans Show Up in Style

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      Fans nationwide shopped their closets for the rosiest interpretations of the Barbie ethos: sparkly bags, open-toed pumps, stretchy headbands and more.Karma Masselli woke up Thursday morning knowing it was a special day. The “Barbie” movie was finally here.Masselli, 26, and her group of about 25 friends began the festivities by rummaging through their closets for sheer pants and polyester shirts and pink Crocs to assemble their outfits, each representing a different doll: Cowgirl Barbie, Sporty Barbie, Vintage Barbie, Malibu Barbie, Mermaid Barbie and more.Next was “Barbie brunch” at a friend’s apartment in Brooklyn, featuring an array of pink foods, including pink deviled eggs, pop tarts, pasta salad with beets and pink salsa.“It felt like it was the Super Bowl at our ‘Barbie brunch,’” Masselli said. “It felt like we were getting together and having a holiday about girliness.”By afternoon, the group arrived in Manhattan, at the AMC in Kips Bay, to watch the long-awaited film. The screening was delayed for 25 minutes, but once the film started the packed theater erupted in applause. People clapped and cheered and guffawed as the Warner Bros. logo — in pink — appeared onscreen and when Barbie was introduced.“It was amazing,” Masselli said, emerging from the theater. “I cried.”Accessorizing, à la Barbie.Maansi Srivastava/The New York TimesRocking the orange midriff look with a little pink purse.Maansi Srivastava/The New York TimesStephen Solomon, Ezra Weingartner, Katy O’Connell, and Xandra Abney show off Barbie-inspired outfits outside the AMC Lincoln Square theater in Manhattan on July 20.Maansi Srivastava/The New York TimesMasselli, who wore a hot pink tank top with sparkling pink pants, was one of many New Yorkers who turned out for the opening weekend of “Barbie,” Greta Gerwig’s blockbuster film starring Margot Robbie as Barbie and Ryan Gosling as Ken.Starting Thursday afternoon, at theaters across the country and even overseas, seats were sold out to crowds brimming with color — one color in particular. Some clutched their favorite dolls, while others greeted friends with, “Hi, Barbie,” grinning.Many fans also chose to see a double feature by watching both “Barbie” and “Oppenheimer,” Christopher Nolan’s biopic about J. Robert Oppenheimer and the making of the atomic bomb. The unlikely pairing of these two smashingly successful films resulted in the movie event of the summer and the biggest box office weekend since 2019.“You could just feel the excitement, the energy and the joy in the theater,” said Stephen Solomon, 24, who saw “Barbie” at the AMC Lincoln Square on the Upper West Side. “It felt like an event.”Mary Albus, 28, entered the AMC Kips Bay theater holding a vintage Barbie doll, which she got on her 21st birthday. Albus shares the doll with her group of friends — the “sisterhood of the Traveling Barbie” — passing it around from friend to friend. Vintage Barbie was at one friend’s wedding in North Carolina; she has also been to Chicago, Pennsylvania, and elsewhere.Mary Albus, 28, carries a Barbie doll outside the AMC Kips Bay theater.Maansi Srivastava/The New York TimesIt just happened that the “Barbie” movie premiered during Albus’s turn with the doll.“They were like, ‘You have to take her to the Barbie movie,’” Albus said.May Haaf said seeing the movie with her 9-year-old daughter, Arya, was a bonding event and a way to celebrate female empowerment. Both wore matching white and pink “Barbie” T-shirts.“It’s like a new generation of movies where women can be individuals and not be married, and you don’t have to settle for anything,” Haaf said.Other fans who watched the movie also related to the film’s themes of female empowerment.Zoila Morillo, with a President Barbie sash, outside AMC Kips Bay theater.Maansi Srivastava/The New York TimesMay Haaf saw the movie with her 9-year-old daughter.Maansi Srivastava/The New York Times“You could just feel the excitement, the energy and the joy in the theater,” one fan said. “It felt like an event.”Maansi Srivastava/The New York Times“The movie especially was a really great commentary on the difficulties of being a woman but also how beautiful it is at the same time and the dichotomy that exists in womanhood,” said Sadie Veach, 23, who was wearing a pink pantsuit and pink eyeliner. Veach’s friend, Taylee Mathis, 25, was wearing a pink shirt and pants and carrying a skateboard. She said she grew up loving Barbie dolls, watching the Barbie animated movies and dressing like Barbie.“She’s more than just pink,” Mathis said. “With Barbie you can be anybody you want to be.”Maansi Srivastava contributed reporting. More