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    Ars Nova Introduces a Name Your Price Ticketing Model

    For its upcoming season, audiences can pay what they wish. Tickets will start at $5 and increase in $5 increments up to $100 per ticket.The Off Broadway incubator Ars Nova will allow audience members to pay what they wish for theater tickets in a new initiative called “What’s Ars Is Yours: Name Your Price,” the company announced on Wednesday.“It’s not income based, it’s not age based, there’s no demographic basis,” said Renee Blinkwolt, the producing executive director of Ars Nova. “It’s just radically accessible — the doors are wide open to any and everyone to pay what they will.”Beginning on Oct. 6, theatergoers can choose their ticket price for any Ars Nova show at its base on West 54th Street in Hell’s Kitchen — as well as the company’s two productions at Greenwich House — for its 2022-23 season. Tickets will start at $5 and increase in $5 increments up to $100 per ticket.Ars Nova’s Off Broadway season includes the world premiere of “Hound Dog” (Oct. 6-Nov. 5), in which a young musician returns to her hometown, Ankara, Turkey, to look after her widowed father, and the world premiere of “(pray)” (March 9-April 15), a choreopoem that follows the form of a Sunday Baptist Church service while transporting audiences to an ancestral forest.Tickets to Ars Nova’s most recent production, “Oratorio for Living Things,” started at $35 and went up to $95 for premium seats. In a time of persistent drops in attendance, removing the financial barrier could be the extra incentive that gets people to the theater.Talks around a name-your-own price model started around this time last year, Blinkwolt said, knowing that audiences might feel nervous returning to in-person performances. After a year of planning and debating, the company is introducing the initiative for its 20th-anniversary season — and second in-person season since the start of the pandemic — during “a time of great change and transition,” Blinkwolt said.The pay-what-you-wish tickets idea is, of course, nothing new. For instance, in 2013, the Forum Theater in Silver Spring, Md., instituted “Forum for All,” under which patrons could attend performances for as little as 25 cents. And in 2017, the Off Broadway play “Afterglow” offered 10 pay-what-you-wish tickets to some performances at the Loft at the Davenport Theater.Still, having that ticketing for an entire season could signal a new standard in arts accessibility in New York City. Ars Nova says it will treat the effort as a learning experiment, with plans to assess the financial impact at the end of the year along with evaluating if the model succeeded in motivating attendance and diversifying the demographics of the audience.“My hope is that people are curious about it, they’re excited about it, and they build back that habit of getting together with friends, enjoying each other’s company in real time and space and taking in a show,” Blinkwolt said. More

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    25 Free Performances Come to Bryant Park Starting in June

    The park will host events for live audiences of 200 with institutions including the New York Philharmonic, Jazz at Lincoln Center, Joe’s Pub and the Classical Theater of Harlem.With arts performances in New York slowly starting up again, one city tradition is finally set to return: free outdoor events in marquee locations.From June to September, Bryant Park will present a series of 25 programs from some of the city’s most prominent institutions and performance groups, including the New York Philharmonic, Carnegie Hall, Jazz at Lincoln Center, Joe’s Pub, the Classical Theater of Harlem, Paul Taylor Dance Company and the Town Hall.Dan Biederman, the president of the Bryant Park Corporation and the park’s longtime guardian, said the plan for the series began to take shape during the winter, when the park installed its annual ice rink and holiday market.“Thinking ahead to the summer, we thought, the concert halls are probably still going to be closed,” Biederman said in an interview. “Let’s play the same role, making Midtown more cheerful and drawing people to whatever extent we can.”City Parks Foundation’s SummerStage also announced this week that it would be returning to Central Park and other locations with in-person concerts, including a benefit show on Sept. 17 by the band Dawes.Bryant Park’s season functions as a coming-together of New York arts groups, many of which have had few opportunities for live events since the pandemic arrived.“One of the good things that has come out of the pandemic is that there has been a level of cooperation between the different arts organizations,” said Deborah Borda, the chief executive of the New York Philharmonic, which opens the season with four nights of concerts, starting June 9.The Philharmonic began putting on small-scale events throughout city last summer through its NY Phil Bandwagon program, and it is set to perform with a scaled-down ensemble this week at The Shed. Even by June, Borda said, the orchestra does not expect to be back to performing at full size. “We’re not doing Mahler symphonies,” she said.Bryant Park will limit attendance to 200 people for each performance, although producers say it is possible that state regulations could allow bigger crowds as the season progresses. The events are free, but tickets must be reserved in advance. Most events will also be livestreamed.Once arriving at the park, patrons will have their temperatures checked and be shown to their seats, which will be arranged with room for social distancing. The park does not plan to require vaccinations or proof of negative virus tests, but it is considering those as options, according to Dan Fishman, the park’s director of public events.Among the other organizations participating in Bryant Park’s series this summer are Elisa Monte Dance, Harlem Stage, National Sawdust, New York Chinese Cultural Center, Limón Dance Company and Greenwich House Music School. Singers from the New York City Opera will perform a Pride concert on June 18.Many groups and institutions have been scaled down or cocooned altogether since last year.“We’ve been in hibernation,” said Tom Wirtshafter, the president of the Town Hall, which has put on more than 60 virtual programs during the pandemic but, as with most venues, had to furlough most of its staff.Town Hall, which opened its doors in 1921, will close Bryant Park’s season on Sept. 20 with a 100th-anniversary event featuring Chris Thile, the mandolin player whose eclectic tastes range from bluegrass to Bach.Tiffany Rea-Fisher, the artistic director of Elisa Monte Dance, who also curates dance performances at the park, said her company has performed only twice in the last year. It will perform on Aug. 20 with the Paul Taylor Dance Company, and Rea-Fisher said it was not easy to find other dance groups that would be prepared.“It was challenging, finding companies that were ready, stamina-wise,” she said. “You don’t want to bring dancers back after a year and have them hit a performance — it’s just asking for injury.”But like others, she said was thrilled, “smiling ear to ear,” at the prospect of performing once again, and doing so in a prominent spot for New Yorkers.“To be able to do what you trained for,” Rea-Fisher, said, “it’s so joyful, it’s so fulfilling; it feels sublime.” More