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    Academy Museum to Highlight Hollywood’s Jewish History After All

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    The museum was criticized earlier for failing to acknowledge the contributions of the Jewish pioneers who helped establish the American film studio system.Having initially drawn criticism for failing to acknowledge the formative role that Jewish immigrants like Samuel Goldwyn and Louis B. Mayer played in creating Hollywood and the film industry, the Academy Museum of Motion Pictures on Thursday announced the details of a new permanent exhibition that will spotlight their contributions.The show, called “Hollywoodland,” is scheduled to open May 19, the museum said in its news release, and will spotlight “the impact of the predominately Jewish filmmakers whose establishment of the American film studio system transformed Los Angeles into a global epicenter of cinema.”When the museum opened in 2021, it made a point of highlighting the contributions of women, artists of color and people from other backgrounds, but there was barely a mention of the Jewish immigrants who were central to founding the Hollywood studio system — titans like Harry and Jack Warner, Adolph Zukor, Goldwyn and Mayer.The omission, coming at a time of growing concerns about antisemitism, drew complaints from Jewish leaders and concern from the museum’s supporters, many of whom saw it as example of Hollywood’s strained relationship with its Jewish history. Striving to assimilate, Hollywood’s founders feared being identified as Jews.The museum’s permanent exhibition about Jewish contributions is called “Hollywoodland.” via Margaret Herrick Library, Academy of Motion Picture Arts and SciencesVarious publications called out the affront, like The Forward, which ran a piece headlined “Jews built Hollywood. So why is their history erased from the Academy’s new museum?”The museum said then that it had always intended to open a temporary exhibit devoted to the subject, but in response to the backlash it decided to make a permanent gallery, and it consulted rabbis and Jewish scholars on what should be included.“We learned,” Bill Kramer, the chief executive of the Academy of Motion Picture Arts and Sciences who was then the museum’s director, said in an interview. “We took a lot of the information from the conversations that we’ve had and grew from that.“The show will be organized in three distinct parts: “Studio Origins,” which explores the founding of Hollywood’s original eight major film studios and their studio heads; “Los Angeles: From Film Frontier to Industry Town, 1902-1929,” which traces how the city evolved alongside the movie industry; and “From the Shtetl to the Studio: The Jewish Story of Hollywood,” a short-form documentary — narrated by Ben Mankiewicz, the TCM host and author — that looks at the Jewish immigrants and first-generation Jewish Americans who built the Hollywood studio system.The exhibition was organized by Dara Jaffe, an associate curator, with help from Gary Dauphin, a former associate curator of digital presentations, and Josue L. Lopez, a research assistant. Neal Gabler, the author and film critic who wrote “An Empire of Their Own: How the Jews Invented Hollywood,” served as an adviser.“They were the ones who established this system,” Jaffe said of the pioneering Jewish filmmakers. “They were drawn to this industry because they were restricted from so many others.” More

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      With Its Future at Stake, the Academy Tries to Fix the Oscars (Again)

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      The awards telecast has been losing viewers for years. New leadership wants to reverse that starting Sunday, and ensure the financial well-being of the organization.The stage design for the 95th Academy Awards on Sunday is more Doctor Strange modern and less Dowager Countess musty. That means plentiful video screens, including ones that cover the sides of the theater, with nary a Swarovski crystal curtain — the old standby — to be seen.Unlike last year, when eight categories were awarded during a nontelevised portion, all of the Oscars will be handed out live on air. To make the telecast interactive and help viewers better understand crafts categories, such as sound mixing and art direction, QR codes will appear before commercial breaks to direct viewers to internet vignettes about the nominees and behind-the-scenes footage and photos.To reinvigorate the red carpet preshow, Oscars organizers hired members of the Met Gala creative team. Expect much more star power, specialized lighting (to make a process that happens in daylight seem more like evening) and better integration with the theater’s entrance.But some of the most important changes — part of an urgent effort to help make the Academy Awards more relevant to young people and draw a broader international audience — involve things that most viewers won’t notice. The Academy of Motion Picture Arts and Sciences will post video of acceptance speeches in the six biggest categories in near real-time on TikTok and Facebook, and all speeches will quickly be posted on Twitter. In a first, Disney+ will stream the Oscars show live in parts of Europe. The academy has also sought out new marketing partners like Letterboxd, a social media site for movie fans (8.4 million members, most of them are ages 18 to 34), in a sad-but-true admission that it must convince people that they should care about the Oscars.“We didn’t have to before,” Janet Yang, the academy’s president, said in an interview at the organization’s Beverly Hills offices. “We could rest on our laurels and just let it carry itself.”Last year’s telecast drew 16.6 million viewers, with a spike in ratings coming after Will Smith slapped Chris Rock onstage.Ruth Fremson/The New York TimesOne might respond with exasperation: You’re only now figuring that out? Perhaps the time to pull out all the stops to keep the Oscars vibrant was five years ago, when the telecast, for the first time, attracted less than 30 million people, a 20 percent decline from the previous year. Since then, the number of viewers for the Academy Awards has dropped another 37 percent, according to Nielsen’s data. About 16.6 million people watched “CODA” win the Oscar for best picture at the most recent ceremony, with viewership swelling after Will Smith slapped Chris Rock onstage late in the show.The Run-Up to the 2023 OscarsThe 95th Academy Awards will be presented on March 12 in Los Angeles.Asian Actors: A record number of actors of Asian ancestry were recognized with Oscar nominations this year. But historically, Asian stars have rarely been part of the awards.Hong Chau Interview: In a conversation with The Times, the actress, who is nominated for her supporting role in “The Whale,” says she still feels like an underdog.Andrea Riseborough Controversy: Confused about the brouhaha surrounding the best actress nominee? We explain why the “To Leslie” star’s nod was controversial.The Making of ‘Naatu Naatu’: The composers and choreographer from the Indian blockbuster “RRR” explain how they created the propulsive sequence that is nominated for best song.But Ms. Yang can’t be held responsible. She was elected president only in August. The academy also has a new chief executive for the first time in 11 years; Bill Kramer, the former director of the Academy Museum of Motion Pictures, was appointed to that role in June. Together, Ms. Yang and Mr. Kramer have brought a blast of fresh air to the stuffy organization, working to improve transparency, calm a membership revolt over last year’s removal of several categories from the live Oscars telecast and shore up the academy’s wobbly finances.In the past, Ms. Yang said, “a lot of cultural institutions felt like they should be sitting on a hill, a little bit more protected, almost untouchable.” She added that the academy itself felt “ivory tower-ish,” but that it was now “a different time” and “a different culture.”ABC has exclusive rights to broadcast the Oscars ceremony until 2028 and provides the academy with about 80 percent of its annual revenue. Last year, Oscar-related revenue was $137.1 million, according to financial disclosures. Awards-related expenses totaled $56.8 million.The TV network generated an estimated $139 million across 70 commercials during last year’s show, according to Vivvix, which tracks ad spending. (To compare, ABC pulled in about $129 million across 56 ads in 2020.) A red-carpet preshow brought in an additional $16 million in advertising revenue.From left, Michelle Williams, Hong Chau, Steven Spielberg, Jamie Lee Curtis and Tom Cruise are among this year’s nominees.Sinna Nasseri for The New York TimesTo secure a distribution contract of similar value when its deal with ABC expires, the academy must reverse viewership declines. A less lucrative deal could imperil some of the organization’s year-round activities, including film restoration. “This is so important to the livelihood and future of the organization that we better confront it,” Ms. Yang said.In many ways, however, the academy is hamstrung when it comes to reinventing the Oscars telecast.ABC and other traditional television networks are shadows of their former selves, with younger audiences in particular decamping en masse to streaming services. Some other awards shows are following them, notably the Screen Actors Guild Awards, which will stream live on Netflix starting next year. After an ethics, finance and diversity scandal, the Golden Globe Awards, long broadcast on NBC, are also looking for a new distribution partner.Many viewers have long complained that the Oscars ceremony is overlong, with groan-inducing banter between presenters adding to a feeling of bloat. Last year’s Academy Awards was three and a half hours, despite moving eight of the 23 awards off the live broadcast. (The offscreen acceptance speeches were recorded, edited and incorporated into the live show.) In the past, the Oscars telecast has run as long as four hours and 23 minutes. Jimmy Kimmel will return as the host on Sunday, having previously served as M.C. in 2017 and 2018, and he has been planning a traditional monologue.“We are working very hard to deliver the show on time with all disciplines honored,” Mr. Kramer said.Ariana DeBose won best supporting actress during last year’s Academy Awards, which was three and a half hours.Ruth Fremson/The New York TimesLinda Ong, the chief executive of Cultique, a consulting firm in Los Angeles that advises companies on changing cultural norms, said that people were still interested in the award show’s winners and the things they had to say. The problem for the academy, she said, is that “people don’t feel the need to watch the show to be part of the conversation.”“They just watch some clips on social,” she added.Ms. Ong noted that, in a once-unthinkable move that speaks to the Oscars’ fading relevancy, the season finale of HBO’s hugely popular post-apocalyptic drama, “The Last of Us,” will broadcast head-to-head against the ceremony. “That’s a big cultural tell,” she said.The academy is hopeful that Nielsen’s ratings meters for the Oscars will tick upward on Sunday. Big musical stars, including Rihanna, are scheduled to perform their nominated songs; Lenny Kravitz will perform during the “In Memoriam” segment. Lady Gaga will be absent, though, with Oscars producers saying on Wednesday that she was too busy filming a movie to perform her nominated song from “Top Gun: Maverick.”The nominee pool for best picture has never before included more than one billion-dollar ticket seller, according to box office databases, and this year there are two. “Top Gun: Maverick” collected $1.5 billion, and “Avatar: The Way of Water” took in $2.3 billion. The front-runner for best picture, “Everything Everywhere All at Once,” generated $104 million in ticket sales. (Viewership tends to increase when popular films are nominated.)But the academy says it’s not just about TV anymore — that relying on Nielsen’s numbers alone to assess relevancy is outdated, and that online chatter and streaming-service viewing should also be taken into account. “We have to rethink our success metrics,” Mr. Kramer said, noting that the Oscars will be available for viewing on Hulu the next day.Conversations on social media during and after award shows can be significant. Last month’s Grammy Awards, for instance, attracted about 12.6 million viewers. On the day of the ceremony and the next day, the Grammys generated about seven million mentions on Twitter, according to ListenFirst, an analytics company.If nothing else, the academy is hoping for a smooth show on Sunday. In the past, the academy started to plan for the Oscars as late as November. This time, planning started in June.“It should be about unity and celebrating this industry,” Mr. Kramer said. “People are still consuming movies. People love movies. Perhaps they’re doing it on streaming more than they did a few years ago. But our art form is as relevant as ever.” More

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      Film Academy’s Museum Connects With Visitors in First Year

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      The Academy Museum of Motion Pictures attracted about 20 percent more people than it expected since opening in September 2021. Now it needs to keep the momentum going.The Academy Museum of Motion Pictures has been something that almost no one in Hollywood expected: an instant hit.After an almost comical series of setbacks, the Academy Museum opened in Los Angeles in September 2021 and has since attracted more than 700,000 visitors, about 20 percent more than its pandemic-adjusted goal, according to Bill Kramer, chief executive of the Academy of Motion Picture Arts and Sciences. (For months, gallery capacity was limited.) Half of the museum’s visitors have been under 40, he added, citing attendee surveys, and half have self-identified as being from underrepresented ethnic and racial communities. Adult tickets cost $25.“There was perhaps a slight concern, and I’m choosing my words carefully, that young people, people under the age of 40, might not be interested in film history or a cinema museum because they are streaming movies in different ways now,” Kramer said. “It has not been true, not even remotely. One of the many success stories of the museum is that it’s helping to cultivate a new generation of cinephiles.”The bad news? The academy now has to keep the momentum going, and with a potential recession on the horizon.“I’ve been thinking a lot about how to encourage repeat visitors — building a sense of community so that, not only do people see new things when they come back again, but they also feel that they’re participating with us in creating this experience,” said Jacqueline Stewart, the Academy Museum’s president. “Our museum depends in a lot of ways on breaking down some of the barriers I think that people might have felt when they hear the term academy. There’s an assumption that it’s an elitist institution.”The museum has sold 24,000 memberships, which cost between $100 and $1,000 annually. Additional revenue has come from hosting more than 100 private events; renting out the glass-domed terrace atop the museum’s spherical theater building runs $50,000 on top of a corporate membership, which starts at $10,000. Fanny’s, the museum’s well-reviewed restaurant, has served more than 150,000 people, according to the academy. Dishes range from $16 to $90.The museum’s gift shop has generated more than $6 million in sales, an amount that Kramer called “beyond our wildest expectations.” An Oscar made out of Legos, which sells for $500, and the $50 catalog for the museum’s Hayao Miyazaki exhibition have been among the top sellers.Add in philanthropic contributions and additional revenue — an opening gala generated $11 million — and the Academy Museum is comfortably covering annual operating costs while delivering returns that will ultimately be used to pay down hundreds of millions of dollars in construction debt, Kramer said.At the very least, the museum’s rosy first-year financial picture makes it something of a rarity among nonprofit cultural institutions, many of which are still reeling from the pandemic.By the time the seven-story museum opened last year, it was four years behind schedule. Its cost had ballooned by 90 percent, to about $480 million. Setbacks included the discovery of mastodon fossils by excavation crews, sparring architects, internecine warfare over the curatorial focus and, of course, the coronavirus pandemic. At the same time, academy leaders became known for one blunder after another regarding their most high-profile undertaking, the annual Oscars ceremony.While the museum’s first-year financial picture is rosy, it will soon face fresh competition for visitors.Alex Welsh for The New York Times“Many began to wonder if the Academy Museum, rising as box office fell, was some bizarre hoax that would never actually be finished,” Mary McNamara, a Los Angeles Times columnist and critic, wrote last year.Soon after opening, the museum was hit with accusations of antisemitism. While taking great care to honor the contributions of women and artists of color to the cinematic arts — achievements long overlooked in an industry historically dominated by white men — curators had excluded the mostly Jewish immigrants, white men all, who founded Hollywood. To rectify the matter, curators announced a new permanent exhibition, “Hollywoodland,” about the founding of the American film industry, specifically the lives and contributions of the Jewish studio founders; it will open next fall.Other upcoming exhibitions include “Director’s Inspiration: Agnès Varda,” and “The Art of Moviemaking: ‘The Godfather.’” “Casablanca,” “Boyz N the Hood” and “The Birds” will be showcased in smaller galleries.But visitors were plentiful from the start. The museum’s retrospective of Miyazaki, the Japanese animation titan behind films like “Spirited Away” (2001), was a major draw, Stewart said. The museum also offers extensive public programs — 137 in year one, including onstage discussions with filmmakers like Spike Lee and actors like Denzel Washington. The institution also operates a separately ticketed cinematheque; more than 500 films were shown in its first year.“I met a guy a couple of weeks ago who said it was his 83rd visit to the museum and was committed to reading every label,” Stewart said.If nothing else, Angelenos now have somewhere to take Hollywood-fascinated visitors that does not involve the dreaded Hollywood & Highland shopping mall or the sticky, stinky Walk of Fame.What the future holds is anyone’s guess. Tourism officials hope that 2023 will mark a full recovery for Los Angeles, which would benefit the museum; the number of visitors to the area, particularly from overseas, is still far behind prepandemic levels. But a recession could just as easily stymie growth.The Academy Museum will also face increased competition in the years ahead. The adjacent Los Angeles County Museum of Art is in the middle of a colossal expansion. And construction has begun near downtown Los Angeles on the Lucas Museum of Narrative Art, which will house items collected by George Lucas, including 20th-century American illustrations, comic books, costumes, storyboards, stage sets and other archival material from “Star Wars” and other movies.For the academy, the continued financial health of its museum is of crucial importance. The construction debt is secured by the academy’s gross revenues, the vast majority of which come from the annual Oscars telecast. But awards revenue — after rising for decades — declined 10.8 percent in the academy’s 2021 fiscal year, reflecting plummeting Oscars viewership. Kramer, facing the likelihood that broadcast rights for the ceremony will continue to decline in value, perhaps dramatically, is scrambling to diversify the organization’s revenue streams.“It’s what any healthy nonprofit needs to do and should do,” Kramer said, “and the museum is helping us greatly with that.” More

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      The Academy Museum Names Jacqueline Stewart as New Leader

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      The film historian and preservationist specializes in Black cinema and silent movies. She had been serving as the institution’s chief artistic and programming officer.The Academy Museum of Motion Pictures on Wednesday named Jacqueline Stewart, a film scholar who worked to make the long-delayed project a reality, as its new director and president.The museum’s former leader, Bill Kramer, was appointed chief executive of the Academy of Motion Picture Arts and Sciences, the organization that oversees the Oscars, last month. As the museum’s chief artistic and programming officer, Stewart worked closely with Kramer to bring the institution over the finish line amid pandemic challenges, and bring it up to date with social movements, like #OscarsSoWhite and #MeToo, that exposed inequities in the film industry.Stewart, a film historian and preservationist with a specialty in Black cinema and silent films, is a professor in the cinema and media studies department at the University of Chicago. In 2019, she became the first Black host on the cable channel Turner Classic Movies when she stepped in to introduce the programming series Silent Sunday Nights. She is chair of the National Film Preservation Board, which advises the Librarian of Congress on the National Film Registry, and founded an organization on Chicago’s South Side that preserves and screens footage of everyday life there.At the museum, which opened in Los Angeles last year, Stewart has helped steer exhibitions, screenings and workshops; she has also hosted a new podcast under the museum’s banner that delved into key social and cultural moments in Oscars history.In a news release announcing the appointment, Stewart said she looked forward to working with the museum board and staff and with the academy itself:“Our ambition in opening the Academy Museum was to give Los Angeles and the world an unprecedented institution for understanding and appreciating the history and culture of cinema, in all its artistic glory and all its power to influence and reflect society,” she said in the release. “I feel deeply honored to have been chosen for this new role.” More

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      After Criticism, Academy Museum Will Highlight Hollywood’s Jewish History

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      The new Academy Museum of Motion Pictures in Los Angeles, which tried to present an inclusive history of film, overlooked the role Jewish immigrants played in creating the industry.LOS ANGELES — When the Academy Museum of Motion Pictures, a 300,000-square-foot tribute to Hollywood, opened here last fall, it was lauded for honoring, in an industry historically dominated by white men, the contributions that women, artists of color and people from many backgrounds have made to film, an essential American art form.“We want to ensure that we are taking an honest, inclusive and diverse look at our history, that we create a safe space for complicated, hard conversations,” the museum’s director, Bill Kramer, said the day after the museum opened as he welcomed guests to a panel discussion titled “Creating a More Inclusive Museum.”But one group was conspicuously absent in this initial celebration of diversity and inclusivity: the Jewish immigrants — white men all — who were central to founding the Hollywood studio system. Through dozens of exhibits and rooms, there is barely a mention of Harry and Jack Warner, Adolph Zukor, Samuel Goldwyn or Louis B. Mayer, to list just a few of the best-known names from Hollywood’s history.The omission, which came at a time of increasing concern about rising antisemitism across the country, soon drew complaints from Jewish leaders, concern from supporters of the new museum and a number of critical articles, including in Rolling Stone and The Forward, which ran a piece headlined “Jews built Hollywood. So why is their history erased from the Academy’s new museum?”“I was there opening night: I was shocked by the absence of an inclusion of Jews in the Hollywood story,” said Jonathan Greenblatt, the head of the Anti-Defamation League, a group that tracks antisemitism and hate crimes.Now, museum officials say, that is going to change.The museum was criticized for overlooking the first- and second-generation Eastern European Jews who helped create Hollywood, including Louis B. Mayer.Margaret Herrick LibraryBarraged by complaints, the museum plans to open a new permanent exhibition next spring devoted to the origins of Hollywood, and specifically the lives and contributions of the Jewish studio founders who were largely responsible for creating the world that is being celebrated by the sellout crowds flocking to the new museum.Kramer said in an interview that the Academy Museum had always intended to open a temporary gallery devoted to the subject. “We’ve long had this on our list to do, and we knew this was going to be in our first rotations,” he said recently over coffee at Fanny’s, the museum’s restaurant. But the criticism prompted museum officials to shift gears and decide to enshrine it as a permanent exhibition.“Representation is so important,” Kramer said “We heard that and we take that seriously. When you talk about the founding of Hollywood studios, you’re talking about the Jewish founders.”The dispute highlights the challenges museums across the nation face in an atmosphere of heightened sensitivities about issues of representation and race and gender. It is particularly complicated for the Academy Museum, as it tries to walk the uncomfortable line between being a place of scholarship and a sales tool for an industry struggling to reinvent itself as audiences abandon movie theaters for their living rooms.“It’s a colossal miss,” said Greenblatt, of the Anti-Defamation League. “Any honest historical assessment of the motion-picture industry should include the role that Jews played in building the industry from the ground up.”Some historians said the omission appeared to be the latest example of Hollywood’s strained relationship with its Jewish history.“You have to understand that Hollywood in its very inception was formed out of a fear that its founders — and those who maintained the industry — would be identified as Jews,” said Neal Gabler, the author of “An Empire of Their Own: How the Jews Invented Hollywood,” a book about the Jewish studio heads. “It’s almost fitting that a museum devoted to the history of Hollywood would incorporate in its very evolution this fear and sensitivity.”Still, Jewish leaders said they were heartened by the museum’s response to their complaints. Kramer and other museum leaders reached out to rabbis and Jewish scholars, including Gabler and Greenblatt, asking their guidance on what should be included in the new gallery to repair this breach.“I am convinced they are going to do the right thing,” Greenblatt said.What that is, though, is not yet clear. The exhibition is being planned for a relatively modest 850-square-foot gallery on the third floor of the building. Dara Jaffe, the curator, said the exhibition, which will be called “Hollywoodland,” will be a broad look at the origins of the industry. It will highlight the biographies and achievements of the founders of the major studios, as well as of some lesser-known Jewish filmmakers.Carl Laemmle, who was born to a Jewish family in Germany, became a founder of Universal Pictures and later worked to help German Jews escape from the Nazis. Margaret Herrick Library“We want to answer the question of: Why Los Angeles?” Jaffe said. “Why is this the place where the world capital of cinema blossomed? It’s not a coincidence that many of the founders are predominantly Jewish. It’s a specifically Jewish story and a specifically Jewish immigrant story.”The exhibition will not open for a year, and key details, from how it will be presented to what kind of artifacts will be included, are still in the planning stages.Haim Saban, an Israeli American philanthropist and media entrepreneur who with his wife, Cheryl, donated $50 million to the museum, becoming one of its most important benefactors, said in an email that the promise of a new gallery “not only underscores how seriously the Academy Museum has taken the feedback, but demonstrates an understanding of the critical role that Jewish founders had in the establishment and shaping of Hollywood.”Saban was among the major backers of the museum to register his concern within days after it opened. He and his wife were critical to financing what ended up to be a $487 million project; the main exhibition hall at the museum was named the “Saban Building” in their honor.Some are asking how a museum that took such care to highlight the contributions of people from a diverse array of backgrounds — it created an Inclusion Advisory Committee to offer guidance on how to deal with these issues, and made a call to “Embrace Diversity and Be Radically Inclusive” one of its guiding principles — neglected to account for the role of some of the biggest names in Hollywood history.“There is a historic tendency of Jewish people in the industry to play down the fact that they were Jewish,” said Rabbi Kurt F. Stone of Boca Raton, Fla., who grew up in Los Angeles and is one of the rabbis the museum consulted after the backlash began. “But do I have an answer as to why they screwed up so badly? I don’t.”Sid Ganis, a former president of the Academy of Motion Picture Arts and Sciences and a lifetime trustee of the museum, said he was surprised at the depth of the outrage that emerged after the museum opened its doors. “It was vocal and real and something we paid attention to,” he said.Ganis, a longtime proponent of the museum, said organizers were always aware of the importance of Jews in Hollywood history, adding that this was not an oversight. “We just hadn’t gotten to it yet,” he said. “Opening the museum at the end of October, the beginning of November, was an enormous undertaking. And we made choices. It was something we always knew we were going to attend to. But now, even more so.” More

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      Film Academy Museum Delays Its Opening Again

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      #masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesThe Latest Vaccine InformationU.S. Deaths Surpass 300,000F.A.Q.AdvertisementContinue reading the main storySupported byContinue reading the main storyFilm Academy Museum Delays Its Opening AgainThe Academy Museum of Motion Pictures pushed back its opening to Sept. 30, 2021, from April 30, citing the difficulty of forecasting when public life may begin to normalize.The museum recently installed a 1,208-pound model of the shark featured in “Jaws” above an escalator.Credit…Chris Pizzello/Invision, via Associated PressDec. 18, 2020, 1:00 p.m. ETLOS ANGELES — The Academy Museum of Motion Pictures is starting to feel a little cursed. Since the project was announced in 2012 — with an opening expected in 2017 — setbacks have included sparring architects, the discovery of mastodon fossils by excavation crews, a budget that ballooned by roughly 90 percent, the ouster of its founding director and now, for the second time, the coronavirus pandemic.On Friday, the museum pushed back its opening to Sept. 30, 2021, from April 30, citing the virus and difficulty forecasting when public life may begin to normalize. The pandemic already scuppered a planned opening this week. “With the current surge of Covid-19, it would be irresponsible to maintain an April opening,” Bill Kramer, the museum’s director and president, said by phone. “It’s not because we aren’t ready. Work has been moving forward. We’re completely on track.”Ted Sarandos, chairman of the museum’s board of trustees and Netflix’s co-chief executive, added in a statement: “It’s just a matter of patience, for all of us, as we look ahead to opening our doors on Sept. 30.” A private gala was set for Sept. 25.How did the museum select those dates? This month, for instance, Warner Bros. said it would still be too difficult to release movies normally by next December because of the pandemic.Mr. Kramer said summer was not an ideal time to inaugurate a cultural institution (too many people scattered here and there). An early September opening would collide with the Telluride and Toronto film festivals.Had the $482 million museum stuck to its April plan, a marketing campaign would have started next month. Hiring was also set to begin for gallery guards and ticket takers.For all of its stops and starts, the museum has gotten its act together under Mr. Kramer, who was hired last year. (He previously served as vice president of development for the Brooklyn Academy of Music.) In recent months, the museum has hired the film scholar and Turner Classic Movies host Jacqueline Stewart as its chief artistic and programming officer; repaired relationships with Hollywood collectors; attained LEED eco-friendly certification; and reached its pre-opening fund-raising goal of $388 million. Despite difficult working conditions because of the coronavirus, crews have installed exhibits, including a 25-foot-long, 45-year-old fiberglass model of the mechanical shark that Steven Spielberg used to film “Jaws.”Mr. Kramer called the shark, nicknamed Bruce, “shockingly cool.”AdvertisementContinue reading the main story More