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    ‘Cannabis!’ Review: Preaching to the Partaking Choir

    This vaudevillian show at La MaMa in Manhattan is like a party where weed is the guest of honor, thrown by ardent, uncritical hosts.The reminder takes up only a single line of small print in the program, but it’s the kind of rule that doesn’t usually need spelling out: “No smoking permitted inside the venue.”“Cannabis! A Viper Vaudeville” knows its crowd. A music- and dance-filled celebration of marijuana, it belongs — no question — to downtown theater’s cherished tradition of weird art. Inside the doors of the Ellen Stewart Theater at La MaMa in Manhattan’s East Village, audience members are enveloped in a thick cloud that’s really just theatrical haze, not a pot-smoke fug. But it does the trick, visually if not aromatically, of establishing the atmosphere.Created by Grace Galu, a magnetic, powerhouse vocalist whose character here is called Sativa Diva, and Baba Israel, who conceived the show and serves as its Magical Mystical M.C., “Cannabis!” is like a party where weed is the guest of honor, thrown by hosts whose ardent, uncritical devotion is about pleasure but also politics. Because as much as this experience allows you to get a little soft-focus while the entertainment swirls, there’s no missing its call to activism.“Tonight is for anyone who carries a felony on their back for smoking, growing or distributing a flower,” Israel says at the top of the show. A few moments later, he adds: “Tonight is for my mother, who has dementia, whose morning tincture turns tantrums into a Bob Marley shuffle.”Produced by Here and inspired by Martin A. Lee’s 2012 book “Smoke Signals: A Social History of Marijuana,” the show is built around a call-to-action American history lesson that ties hostility toward the drug to racism in the culture. Yet “Cannabis!,” whose excellent performers include the hip-hop-jazz collective Soul Inscribed and members of the dance company Urban Bush Women, is indeed a vaudeville. Directed by Talvin Wilks and Israel, it occasionally gives in to the stoner tendency toward shagginess but is in many ways quite sharp.Lighted by Tuce Yasak, with a multilevel checkerboard stage and a mammoth marijuana leaf suspended glittering above, the set (by Nic Benacerraf) makes uncommonly elegant use of the theater’s cavernous space, employing a diptych of projection screens as the backdrop. It’s there that we see the video (by David Bengali) that seamlessly complements the narrative we hear in song and spoken word, as Sativa Diva’s glamorous, vegetal-green costume (by Kate Fry) evolves piece by piece through the decades.Louis Armstrong’s affinity for marijuana gets its own chunk of the performance, as do the 1960s. The show also revisits the emergence of medical marijuana as a compassionate response to the AIDS epidemic, and makes a heartbroken case for legalization in the song “No More Drug War,” about a mother and her military veteran son, whose marijuana use lands him in jail. (Galu, who composed the show’s original music, is also its music director.)Grace Galu, center, cocreated the show and composed its original music. The show is a call-to-action American history lesson that ties hostility toward the drug to racism in the culture.Maria Baranova“Cannabis!” has a whole flock of dancer-choreographers: Chanon Judson, Courtney Cook, Mame Diarra (Samantha) Speis, Twice Light and Tatiana Barber. Yet that abundance seems right for a tribute to a plant that can change the way that people feel in their bodies, alleviating pain and allowing bliss.In its interrogation of American hostility to marijuana, though, the show never acknowledges any danger associated with it, even as high THC levels can make cannabis products extremely potent. This is an ill-advised omission. Plenty of drugs come with asterisks, after all. But if “Cannabis!” is unlikely to make converts of skeptics, it’s not only for zealots.This is at heart a gentle show, never more so than when we see projected the beguiling image of a beautiful, gracefully dancing old woman. This is Israel’s mother, Pamela Mayo Israel, once a member of the avant-garde downtown company the Living Theater, now ailing and taking those tinctures that her son gives her.Also gentle: the palpable pleasure that ensues, at the end of the show’s first half, when audience members are invited to come down and join the cast in dancing. The night I saw it, there was zero awkwardness — just a mass of people moving joyfully in their bodies, under that giant leaf.Cannabis! A Viper VaudevilleThrough July 31 at La MaMa’s Ellen Stewart Theater, Manhattan; lamama.org. Running time: 2 hours. More

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    The Tao of Snoop Dogg

    Nearly 30 years after emerging as a profane gangster rapper from Long Beach, Calif., Snoop Dogg has transcended his hip-hop roots and become culturally ubiquitous.Here he is in the new Addams Family movie. There he is on a Corona commercial. He has a show with Martha Stewart on VH1 and an investment fund, and is still releasing new music.Celebrities who cross genres can risk diluting their brand, spreading themselves too thin or alienating the core fans who propelled their rise to fame. Snoop has so far managed to avoid these pitfalls while, in crucial ways, remaining relentlessly on message.Zooming from his compound in Los Angeles, he smoked an enormous blunt while discussing how he went from a shy musician to a multiplatform entrepreneur with several new ventures in the burgeoning cannabis industry.To the brands he endorses, including Corona, Beyond Meat and Bic lighters, he is a gregarious spokesman. Yet Snoop has strong feelings about what he says is persistent racism in the business world, and is uninhibited in his critique of the status quo.This interview was condensed and edited for clarity.How have you managed to stay relevant for so long?The easiest thing you can do is just do you. I felt like doing me would be the easiest path to me remaining relevant in the industry. It’s originality and uniqueness. I just try to do me.OK. At what point did you think your career was going to be about more than just music?Probably after I did the “Murder Was the Case” movie. In the beginning, I wasn’t comfortable on camera. I was kind of shy. But once I got to that stage, as far as to be able to shoot a movie that I asked for, that I wanted to be a part of, and it came to life — it was fascinating to me.How did you overcome that shyness?Success and practice. The more success you have and practice you have, the more familiar you become with it. Either love it or hate. I love what it do for me and I love what it do for other people when they see me onscreen. It’s a feeling of joy when people understand it and they get it.How did you think about building out a career beyond music?We weren’t into branding or any of that at first. We were just into making good music and trying to be the dopest [expletive] in the world. My branding and my business came when I was able to go to No Limit Records with Master P, and be under his guidance and his tutelage and his wisdom. He taught me how to be a better businessman, how to be more than just a rapper, but to be about my business. It’s called show business. I had mastered show. But Master P showed me how to master the business.Who were your mentors besides Master P?Dr. Dre. Definitely Puffy. Russell Simmons. Guys like that, that were in my field but were able to jump outside of it and become bigger.I’m not really somebody that likes taking information from people. I’m more about: We trading game, chopping it up, bettering each other, giving information on how my business is going, how your business is working, how I see it from the outside looking in.I got a lot of relationships. Quincy Jones and Charlie Wilson are like uncles to me, where they shape and mold the lifestyle of Snoop Dogg, not just the business. What you learn about being a better person from somebody is more important than what you learn business-wise or career-wise.How did you make sure you had honest brokers around you as you were getting involved in new ventures?Sometimes you have to have the wrong people around you to know what the wrong people around you look like and what they act like. My experience came from having the wrong people in my business, to where they didn’t benefit me or didn’t teach me anything.A lot of people say don’t mix family and business, but you recently hired your wife as your business manager.Why not? You got to have people in your life that understand you, and understand business. She’s been my best friend for like 35 years, so she understands everything about me and how I get down. I don’t trust nobody like I trust her. At the end of the day, if something was to go wrong with me or if I wasn’t able to do it anymore, I know that everything would be in the right hands, and things would continue to run just like an operation.How do you think about which brands you want to work with these days?It’s got to be fun. And it’s going to make funds. So long as the word “fun” is involved, it’s cool.Do you consider potential partners through any moral or ethical lens?I think about all of it. I don’t want to associate myself with people who don’t have a like mind as me, just like they don’t want to associate themselves with me if I don’t have the same mind as them. Companies that get down with me know how I get down. They know the extracurricular things that I do. They know the things that I do in the hip-hop world and in the business world.They have to accept all of that when you’re dealing with Snoop Dogg. That’s the way I branded myself, to where when you get Snoop Dogg, you get all of it. It’s just, what version did you pay for? Did you pay for the version with the kids, the G-rated Addams Family movie? Or did you pay for the rated-R Snoop Dogg, the one the adults like? Which one did you pay for?“I helped make this business famous before it became legal.”Maggie Shannon for The New York TimesBack when you started making music, did you ever imagine how big the legal cannabis market would get?No. Not as many times as I went to jail for it. And it’s still on my criminal record. I don’t understand how it could go from being the most hated, the most vicious thing that you could do, to now everybody’s capitalizing off of it, and they’re leaning toward a demographic that can prosper off of it, as opposed to the demographic that created the business.We should be able to have some of our people — that look like me — as executives, as C.E.O.s, as platform owners. You know, the top of the chain, not just the spokesperson or the brand ambassador. We need to be the brand owners.Is that part of the reason you’re involved in the business?I helped make this business famous before it became legal. The forefathers were the ones before me. The jazz musicians, the Bob Marleys, the Cheech and Chongs, the Willie Nelsons. All of those guys laid the foundation down. I just continued what they were doing and put a little bit more spice on. I’m still paying respect to them, and knowing that this is a love branch. Cannabis, marijuana, whatever you want to call it, is all about love and bringing people together.Is the issue of trying to close the Black wealth gap something you’re thinking about beyond the cannabis industry?That’s why I’m trying to be one of those examples, of someone who creates his own everything, owns his own everything, and has a brand strong enough to compete with Levi’s and Miller and Kraft and all of these other brands that have been around for hundreds of years. That’s what I want the Snoop Dogg brand to be.Do you think the platforms like Apple and Spotify are treating artists fairly?I just don’t understand how you only get this little bit amount of money per stream. I just don’t understand the dynamics of those numbers, and how they can create these systems without Black people up top, while Black people are the ones generating the most money from these systems through the music. So I’m just trying to figure out when they’re going to cut us in in the beginning, as opposed to always letting us be the ones who get it to a point where these platforms can sell for billions of dollars, and then the Black people that made it famous get nothing.Just like the TikTokers. All of the young Black content creators on TikTok have boycotted because they see that when they do the dances they don’t get the attention or the money. But as soon as the white dancers do it, it’s the biggest [expletive] in the world and they on Jimmy Fallon. That’s not fair. It’s not cool to just keep stealing our culture right in front of us and not include us in the finances of it all.We need to be involved early. They always cut us out. They call Snoop after they got their companies up and are like, “Hey, Snoop, you want to be a brand ambassador?” I want some equity. Give me a piece of the pie. If I can’t get no equity, [expletive] you and your company.We’re seeing more of that with athletes like Kevin Durant and Steph Curry, who are making investments in start-ups.Right, because they understand that they got to get it. I mean, you would think that those businesspeople up top would say: “You know what? It’s time to change the world. We’ve got to stop treating Black people like they’re less. They’re always the ones who do the hard work, the groundwork, but we never cut them in.”Like, why don’t we have an owner in an N.F.L.? That’s just racist. Period, point blank. We need to own an N.F.L. team. We got one half-owner in the N.B.A., Michael Jordan. But the whole league is 90 percent Black. So we still the slaves and they still the masters.That’s why in the music game, we took the initiative to say, [expletive] that. We’re the masters, and we own our masters. We’re going to negotiate with you the way we think it should be. We changed that industry years ago, with our mentality of having our own labels. More

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    Seth Rogen and the Secret to Happiness

    Listen to This ArticleAudio Recording by AudmTo hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.Seth Rogen’s home sits on several wooded acres in the hills above Los Angeles, under a canopy of live oak and eucalyptus trees strung with outdoor pendants that light up around dusk, when the frogs on the grounds start croaking. I pulled up at the front gate on a recent afternoon, and Rogen’s voice rumbled through the intercom. “Hellooo!” He met me at the bottom of his driveway, which is long and steep enough that he keeps a golf cart up top “for schlepping big things up the driveway that are too heavy to walk,” he said, adding, as if bashful about coming off like the kind of guy who owns a dedicated driveway golf cart, “It doesn’t get a ton of use.”Rogen wore a beard, chinos, a cardigan from the Japanese brand Needles and Birkenstocks with marled socks — laid-back Canyon chic. He led me to a switchback trail cut into a hillside, which we climbed to a vista point. Below us was Rogen’s office; the house he shares with his wife, Lauren, and their 11-year-old Cavalier King Charles Spaniel, Zelda; and the converted garage where they make pottery. I was one of the first people, it turns out, to see the place. “I haven’t had many people over,” Rogen said, “because we moved in during the pandemic.”Coyote paw prints pocked the trail. Water burbled somewhere beneath us. It was an idyllic scene disturbed only by Rogen’s phone, which was vibrating madly with messages. That morning, Houseplant, the cannabis company he co-founded in 2019 in Canada, his native country, officially started selling its own weed strains in California. Within moments of the launch there was an hourlong wait to enter the web store, and before long the whole site crashed under the weight of Rogen-loving hordes clamoring to buy what he described as his personally “hand-smoked” nugs. (The company also sells stoner home goods, like a blocky, Bauhausian table lighter designed to be impossible to lose.) “Crazy day,” he said, tapping at his screen. “I’m literally responding to people on Twitter, telling them we’re working on it — doing my own customer-service strategy, basically!”Rogen’s overwhelmingly casual demeanor — chucklingly agreeable, continually stoned — has long belied his productivity: He has been working almost constantly since he was 13, when he started doing stand-up comedy around Vancouver. But it’s still easy to mistake him for a less frenetically ambitious person. A few weeks before I visited, we scheduled a 9:30 a.m. video call, during which, right up top, I watched him light a chubby joint. “I smoke weed all day,” he said. “You’ll see that when we’re together.” He punctuated this with a warm burst of laughter familiar to anyone who has spent 10 seconds in conversation with him: a low, gravelly cackle, like Chewbacca doing his best Fran Drescher.Rogen was readying the release of “Yearbook,” a humor collection he’d spent nearly three years writing. But on social media, besides some posts about the book and about Houseplant, he’d mostly been making fun of Ted Cruz and posting pictures of his own trippy ceramic creations: undulating wide-mouth vases with speckled fluorescent finishes, nubby-glazed ashtrays with concave joint-holders affixed to their lips. And so I’d gotten it into my head that Rogen had downshifted into something of an early-retirement rhythm — the superstar comedian approaching middle age, shuffling between his memoirs and his pottery wheels, with nothing left to prove and nothing particularly urgent to do.I was wrong. “Right now I’m writing two movies with Evan,” he told me, referring to his lifelong friend and collaborator, Evan Goldberg, with whom Rogen began writing screenplays in eighth grade and with whom he founded the production company Point Grey. “One’s called ‘Escape,’ which hasn’t been announced and no one knows about, that we’ve been working on for years, which hopefully we’ll make next year. And then we’re writing this movie for Luca Guadagnino” — the “Call Me by Your Name” director — “about Scotty Bowers, this Hollywood hustler from the ’40s. And we’re producing a new Teenage Mutant Ninja Turtles animated movie.” On top of these projects were two others, in different media, that he asked me not to name, and then there was Houseplant. “On a given day I work on seven different things, probably, in little chunks,” he said, then puffed on the joint, shrugging. “But I don’t have kids!”At 39, Rogen himself remains admirably childlike. A quarter century since he first set foot on a comedy-club stage, he has somehow preserved the openness of that 13-year-old, never quite hardening into a settled form. “It’s something I chase — that feeling of, Oh, this thing is working. Now this thing is working,” he said. Rogen set out knowing exactly what he wanted to do with his life — make people laugh, smoke weed and hang out with his friends — and somehow managed to turn those three goals into the organizing principles of his whole career.We descended the hillside, and Rogen got a call: The web store was back up. “Fantastic,” he said, swiping over to Twitter to share the news as we strolled over to his pottery workshop. “Ceramics is something else that having kids would make impossible,” he told me. When the subject of childlessness arises in interviews, Rogen likes to half-joke that he and Lauren did the math and decided they’d rather not have kids, and enjoy a life of continued freedom and risk, maybe regretting this decision for “a couple years before we die” than have kids now, dislike the life change tremendously and regret it for “the next 50 years.”The workshop smelled, unsurprisingly, dank. “There are probably some roaches sitting around,” he said. Through Houseplant, and on his own, Rogen has advocated for expunging criminal records that stem from marijuana arrests, and he is heartened by the drug’s steady creep toward legalization in the United States. He stressed that its illegality was “racist.” He went on: “It’s insane to arrest people for something that never should have been illegal in the first place. It’s just a way to put Black people in jail.”Mark Rogen, Seth’s father, told me that his son suffered from an undiagnosed attention-deficit disorder as a kid, until “the miracle of marijuana changed his life — we had him on a strict diet that helped keep him in balance, but it wasn’t 100 percent. Marijuana finally made his cells relax.” Rogen compares his own weed habit to wearing shoes: He could probably make it through a day without it, but “it’s just not how I would prefer to be feeling.” He acts stoned, he directs stoned, he does interviews stoned. Absent the cultural stigma around marijuana, Rogen said, “it’s just a tool we use to make our experience more palatable, and some people need those tools a lot more than others. For me it’s like shoes. For you it might be like sunglasses. Not everyone’s the same. If someone doesn’t need to smoke weed? Great. It’s the same as someone telling me they don’t wear glasses. ‘Mazel tov! You don’t wear glasses. I do!’”The pottery studio was cluttered but clean. There were three wheels and a kiln, and several worktables covered with test tiles for trying out new glazes, freeze-dried treats for Zelda and ceramics in various states of completion. Rogen’s pottery is good — sometimes astonishingly so — and the images he posts online routinely generate hundreds of thousands of likes. “I’ve spent years working on movies that fewer people pay attention to than a vase I spent 40 minutes on,” he said, laughing.Rogen credited Lauren, who is also an actor and filmmaker, with encouraging him to try ceramics. “She made all the stuff in our house,” he said. But it was the late L.A. artist Ken Price — best known for his gloopily biomorphic, wild-hued sculptures — who first piqued Rogen’s interest in the form. “I went to his last show at LACMA in 2012, the one Frank Gehry did the installation for,” Rogen recalled. “It’s the first time I saw ceramics and said, ‘What the [expletive] is happening here?’” It was at this moment that Rogen noticed my T-shirt, which was printed with images of Price’s ceramics. “Where did that come from?!” he asked, delighted. “That’s amazing. I need that.”Rogen has collected art for several years, with a focus on Pop and street art. In addition to a trove of vintage ashtrays he began amassing as a teenager, he showed me some painted sculptures by Barry McGee, figurines by KAWS and a large color drawing by George Condo. With ceramics, Rogen found a practice that spoke to both the left and right sides of his brain. He flipped open a notebook in which he’d written the chemical breakdowns of various glaze recipes. “This reminds me of the camera side of filmmaking, which is very scientific and technical, and which I actually understand really well,” he said. “It’s funny, whenever it’s revealed to someone that I know about cameras, they’re surprised, and it’s, like, I make movies!”Rogen held up a vase he’d glazed with a multitude of wormy Cronenbergian protuberances. “This one’s gross,” he said, not unlovingly. “But what I love about it is it makes you want to touch it.” He showed me a more immediately pleasing one, with a saucer-shaped mouth and squat body he’d glazed with psychedelic swirls of blues, greens, reds and oranges, evoking a gasoline rainbow. “Beauty was not emphasized in the filmmaking climate that I grew up in,” Rogen said. “And we were never trying to make our work beautiful. We were trying to make it feel real and accessible and grounded.” He went on: “We were always trying to serve comedy, and beauty doesn’t always serve comedy.” Recently, he said, he’d started wondering what a beautiful Seth Rogen comedy might look like.Rather than a hobby indulged in a vacuum, ceramics had become deeply enmeshed with Rogen’s sense of himself as a creative person — and had occasioned epiphanies he wanted to weave back into moviemaking. He talks about the meditative appeal of throwing clay, and about the particular pleasure, for someone who works in the increasingly dematerialized “content” industry, of a creative endeavor oriented around tactile artifacts. Beyond this, he told me, ceramics offered him an outlet for experimental impulses that were harder to chase in his day job: Making movies, he often felt that “there’s too much money involved to be truly experimental. When someone’s given you $40 million, is that really the time to be trying things you’re not sure are gonna work? But what pottery has shown me is there is actually a lot more experimenting we could be doing.” For instance, “I was watching the making of ‘Phantom Thread,’ and Paul Thomas Anderson is trying out 300 different film stocks — it’s not like Evan and I don’t want to do that, but they don’t let us do that. And we’re probably not fighting hard enough to do that.”Under quarantine, as a kind of bonding exercise, Point Grey started a virtual movie club for its 13 employees. On occasion, directors and actors themselves joined video calls to discuss films they’d worked on: Amy Heckerling (who talked about making “Clueless”), James L. Brooks (“Terms of Endearment”), Keanu Reeves (“The Matrix”) and Nancy Meyers, among others. One week, Alfonso Cuarón popped in to talk about “Y Tu Mamá También,” and something he said lodged in Rogen’s head. “He talked about making that movie after he’d made some big studio films,” Rogen recalled. “And he said: ‘With this one, we wanted to make the movie we would have made before we even went to film school, as though we knew nothing. Any idea we had, we would do it, even if it seemed crazy or stupid or pretentious or whatever. We wouldn’t think about, Oh, it’s been done, or people will hate that, or that’s too weird.’“It was so cool to hear him talk about that,” Rogen went on, “because — speaking to experimentation — he’d been locked into this thing where he was making big, expensive movies very early in his career, and then he kind of went back and said, No, this is what I want to do: Reset what I’m known for and take insane swings.”Chris Buck for The New York TimesRogen built his comedic persona around the prerogatives of adolescence in real time: He started out telling summer-camp and Jewish-grandparent jokes in his stand-up act, improvising scenes on the NBC high school sitcom “Freaks and Geeks” and co-writing what would become the 2007 smash hit “Superbad.” Working on early drafts of that script in eighth grade with Goldberg, Rogen told me: “It was, like, we’re writing our favorite movie of all time, because it doesn’t exist. There are movies we like, but there’s no movie that’s us, with all the things we specifically want out of a movie: It’s about teenagers, they’re trying to buy booze, they’re trying to get laid, they’re failing, there are cops, they’re stupid. … ”This preoccupation has persisted into Rogen’s adulthood, from his 2007 star turn in Judd Apatow’s “Knocked Up,” in which he played a 20-something dude jostled out of an extended adolescence by an unexpected pregnancy after a drunken hookup, to “Long Shot” (2019), in which he played a 30-something dude who shares an adolescent bond with a politician (Charlize Theron) and works to remind her of her youthful ideals even as she works to disabuse him of what she sees as his stubborn naïveté. Through Point Grey (named for the secondary school he and Goldberg attended), Rogen has put out “Good Boys” and “Blockers,” wildly profitable R-rated teen comedies. Last year, he voiced a teenager on “Big Mouth.” He has said that he envisions Point Grey’s Teenage Mutant Ninja Turtles reboot as “a great action-adventure movie that’s also a great teenage movie.”I asked Rogen what it was about youth he found so compelling. “That time in your life is very fertile for good stories,” he said, “in the sense of lessons learned, things that are formative to you, things where you thought one thing then thought another. … ” He mulled it over a bit more. “I think a ton about organization — that’s a word, creatively, that comes into my head a lot. People crave stories because what stories do is organize experiences in ways that make them make sense. Like, the world is very scary and chaotic-feeling,” and youth is “the time in people’s lives that feels it could use the most organizing. It’s the least-reconciled part of a lot of people’s lives: ‘What do I do with that?’”Rogen devotes much of “Yearbook,” which comes out next month, to organizing his own early life. He began writing it two and a half years ago, he said, “when Evan had his second kid and I had nothing to do for a few months.” His goal wasn’t to impart “life lessons,” he emphasized, just to be an affable raconteur: Rogen’s best movies feel like great hangs, after all, so why not make his writing feel the same way? Or as he put it: “I read Steve Martin’s book” — “Born Standing Up” — “and I was like, this is a beautiful memoir of one of the most influential people in comedy. That’s not what I’m going for!”Rogen got in touch with old classmates, some of whom he hadn’t spoken to in ages, asking for permission to use their names in the book, and for their own recollections too. “This guy Saul Moscovich, who is the guy I first smoked weed with, I haven’t talked to him since I was 17,” Rogen said, “but it was funny getting his perspective on the first time we got high in the ravine behind our school.”Rogen’s adolescence in Vancouver was, in his telling, an essentially untroubled one — he remarks in “Yearbook” that his life has been relatively low on adversity and mercifully unmarred by tragedy. When he was growing up, Rogen says, his family “did not have a ton of money.” This seems to have bothered him more than it did his parents, whom Rogen describes as resolutely anti-careerist “radical Jewish socialists.” His mother, Sandy, worked as a cashier and later as a social worker. As part of his student advocacy work at a local community college, Mark opened a game room, signing out table-tennis paddles; later he worked for nonprofits. (Rogen has an older sister, Danya, who is now a social worker, too.)A teenage Seth Rogen (left) with his father, Mark, in 1996.From Seth Rogen“Mark always said to our kids, ‘Never do anything just for the money,’” Sandy told me recently. “We were very lefty, very socialist, and tried to instill that in them: ‘You have to share.’ We always had people living in our house. Five or six people who had left their marriages and had nowhere to go, they came and lived with us and they weren’t separate from us — they were part of the family.”In addition to his childhood issues with attention, Rogen says he has a mild case of Tourette’s syndrome. “I knew when he was 4 that he would not be able to sit in school,” Sandy said, recalling Seth’s “night terrors and tantrums,” which abated after they put him on the doctor-prescribed diet. “We took him off dairy, wheat, sugar, yeast — everything good,” she said. Nonetheless, until about seventh grade, Mark said, they “spent almost as much time at his school as he did,” summoned to the vice principal’s office to discuss Seth’s behavior. Rogen would fidget incessantly, leave his seat and interrupt class, antagonizing teachers. “He was really smart and could take things teachers said and twist them against them,” Mark recalled, “making the class laugh at them and embarrassing them.” Sandy added that Seth would “make some teachers cry — but one of his favorite teachers used to tell us she had to send him out of the classroom because he was making her laugh so hard.”Seth painted, drew and enlisted Sandy’s help in fashioning costumes. “He’d say, today I have to be Batman, today I have to be a cowboy, today I have to be Abraham Lincoln,” she told me. After Seth saw “The Terminator,” Mark recalled, he made himself a stunningly elaborate “replica of the Terminator’s gun” using duct tape, electrical tape, paper-towel and toilet-paper rolls. “That gun was amazing,” Sandy said.By high school, Rogen had mellowed significantly — he played rugby, studied karate and won a provincial championship with the Point Grey improv team. (The brilliant comedian Nathan Fielder, it happens, was a teammate.) But he remained an idiosyncratic kid who dyed his hair green, wore a leather L.A. Raiders cap inspired by Ice Cube and, at 16, shared a subjectivity-obliterating 18-gram dose of psilocybin mushrooms with Goldberg in a local forest known as the Endowment Lands. “We lost our minds,” he told me, adding that, in the years since, he has experienced shroom-abetted ego death “like, 25 times.”That same year, Rogen successfully auditioned for a role on “Freaks and Geeks,” the cult high school series created by Judd Apatow and Paul Feig. Mark and Sandy were each laid off from their jobs before the gig materialized, and Rogen has suggested that “if there was any kind of dark, driving force” behind his early ambitions, it was most likely his desire for “some sense of financial security.” He became the family breadwinner, but this didn’t much change the household dynamic, because his parents had long instilled in their kids an everybody-pitches-in mentality. Rogen remembers their spending a chunk of the gift money from his bar mitzvah on a washer-dryer. Sandy told me, “I feel slightly guilty that Seth felt any pressure about money” — then added, with a laugh, “Mark doesn’t.”When I asked Rogen’s parents if anything surprised them about the adult he became, Mark replied: “It surprises me that he’s such a workaholic! It’s kind of like Alex Keaton” — Michael J. Fox’s character on “Family Ties” — “this thing where the family is lefty and the son is right-wing. We were so laid back! Sandy was home with the kids for seven years, and I had low-paying jobs, and we worked because we had to, not because it was our life’s ambition. And now Seth is multitasking on 10 projects at any given moment.” Seth laughingly acknowledged to me that he “might have gone in the complete opposite direction” of his parents, but that, when it came to his career aspirations, “They never said, Hollywood is [expletive], wear bare feet and frolic the fields. They said, If this makes you happy, do it.”All artworks are tethered to the moment of their making, but that’s especially true of comedy, where the perspectives, references and rhythms that animate jokes can date them — sometimes fatally — far more readily than, say, an outmoded hairstyle. Lately, comedy’s radioactive half-life has seemed to only accelerate, as cultural attitudes surrounding sex, identity and privilege are renegotiated precipitously, and this is especially true of comedies situated as squarely as Rogen and Goldberg’s have been in the world of men.Rogen has addressed this renegotiation in interviews, acknowledging that there are jokes he made at the start of his career that he wouldn’t make today, and that he proceeds with more sensitivity now than he did in his 20s. He characterizes this not as a case of self-censorship but as a particularly high-stakes example of what any comedian fundamentally wants to do, which is exhibit control over his or her material: “I want to know when I am crossing the line, and I also want to convey to the audience, in some subtle way, that I’m aware of the lines,” Rogen told New York magazine in 2018. “Audiences get nervous when they don’t trust that the filmmakers fully understand what they’re doing; you want to know that the people making the offensive jokes understand what’s offensive about them.”Films like “Superbad” and “Pineapple Express” meet this standard — for the most part. When the pubescent protagonists of the former issue idiotic declarations about the psychologies of the girls they obsess over, the movie makes it abundantly clear they have no idea what they’re talking about. “Pineapple Express” (2008) includes a shadowy group of drug dealers referred to only as “the Asians,” in the Orientalist style of the lug-headed ’80s action movies Rogen and Goldberg are pastiching. You can read this as a meta commentary on Hollywood racism, even if you debate its ultimate success.At bottom, though, Rogen’s movies are sweet, fumbling love stories about sweet, fumbling dorks, and this has helped them age well. In “Yearbook,” we encounter a poignant encapsulation of this sensibility. When Rogen was 12, he writes, inspired by the 1993 Val Kilmer western “Tombstone,” he amassed a wardrobe of thrift-store vests that he paired with a pocket watch. Attending classmates’ bar and bat mitzvahs, he describes how “a slow song would come on, boys would ask girls to dance, girls would ask boys to dance and I’d generally find myself standing on the side watching it all happen, spinning my pocket watch like some sort of 1920s mafia snitch.”One weekend, hugging the wall at a bat mitzvah, Rogen noticed “two other guys also standing on the sidelines, watching with longing as the other kids had fun.” With a sinking feeling, he recognized himself in them. But then “I noticed two OTHER guys. They weren’t standing on the side, watching with longing. They actually seemed like they wanted nothing to do with the girls or the boys or the dancing or any of that.” These boys — Evan Goldberg and Sammy Fogell (who would go on to inspire the character McLovin in “Superbad”) — were happily picking up “discarded glow sticks, cutting them open and pouring the glowing noxious goop that was inside all over their hands,” Rogen recounts. He went over and started cracking open the glow sticks, too — he’d found his people.The breakthrough: Rogen (far left) with the cast of “Superbad” (2007), from left, Jonah Hill, Michael Cera and Evan Goldberg, with whom Rogen started writing the script when they were in eighth grade.Columbia Pictures/Everett CollectionRogen captures something in this moment that’s both geeky and precious. Perched on the symbolic precipice of adulthood, troubled by hormonal disturbances, nascent anxieties and social pressures, three friends find safe harbor in one another’s company. It’s Rogen and Goldberg’s origin story, reverberating throughout their creative partnership. “Our brains formed around working with one another,” Rogen told me. “Your brain is not fully formed when you’re 13, and that’s when we started sitting down to write together.” Decades later, he went on, “we’ve been able to keep that childlike energy of just working on the thing that you want to be doing, the thing you want to watch, the thing that’s really just for you.”In Danny Boyle’s film “Steve Jobs,” Rogen appears opposite Michael Fassbender, who plays Jobs, as a supportive but aggrieved Steve Wozniak, the Apple co-founder. Even though Aaron Sorkin wrote the script, when Rogen is onscreen, you can glimpse the Point Grey version of the film: two mismatched bros — the inventor and the marketer — hanging out in a Cupertino garage, balancing shared affections and aspirations against festering resentments. In their films, Rogen and Goldberg love nothing so much as stories about friends whose abundant love for each other is tested — by power imbalances between them, by weaknesses of character, by societal forces tugging them apart. This is the emotional engine at the core of “Superbad” (2007, an impending college departure threatens a friendship); “The Green Hornet” (2011, pampered arrogance threatens a friendship); “This Is the End” (2013, Hollywood threatens a friendship); and “The Interview” (2014, diverging career goals threaten a friendship).One of my favorite Rogen comedies is a bleak exception: Jody Hill’s “Observe and Report” (2009), in which Rogen plays a reactionary mall cop with bipolar disorder, delusions of grandeur and no friends to speak of. Rogen’s greatest script with Goldberg, “Pineapple Express,” which David Gordon Green directed, also inverts the typical structure: Amid a life-threatening adventure, a friendship blossoms.In “Knocked Up,” Judd Apatow framed goofy adolescent bliss as an entertaining but ultimately stunted condition that Rogen’s protagonist had to reluctantly outgrow. The movie grossed $220 million and made Rogen an unlikely star. But in the films he has made with Goldberg, the advent of maturity is treated with more ambiguity, if not outright skepticism. In their hands, adolescence is not merely a stage of life but a state of mind, where the exploratory, joyful fumbling of childhood has yet to give way to the compromises and conformities imposed on us by a fraudulent adult world. Goldberg told me that he and Rogen share a “philosophical bent” that stems from adolescence: “We’re irked by people who say, ‘This is how it should be, and I know what’s right.’ No one knows what’s right, the entire universe is madness. So people who proclaim to know how other people’s lives should be lived irk us — and those people tend to look down on young people.”The most radical expression of this mentality comes at the end of “Sausage Party,” a 2016 animated feature about anthropomorphic supermarket foodstuffs that have been taught paradise awaits them upon being purchased, then discover the grim truth and rebel. Voiced by actors like Rogen, Kristen Wiig and Salma Hayek, the heroes question the belief system that has kept them docile and, in the finale, become violent revolutionaries, massacring their oblivious human oppressors in the supermarket aisles before enjoying a wildly uninhibited pansexual victory orgy. Writing sequences like these, Rogen told me, he and Goldberg “will look at each other and say, I bet this is partially because we did a lot of mushrooms when we were in high school.”“Whoa,” Rogen said, checking his phone in the ceramics studio. The Houseplant web store was not merely back, but it was looking as if everything was going to sell out by day’s end. “Part of me was, like, will anyone buy this [expletive]?” he admitted. “Like, our movies cost $15 to go see, most people see them for free now. Will someone pay $100” for an ashtray and a vase?For Rogen, Houseplant represented a “big swing” of the sort he liked hearing Cuarón champion. Rogen had taken to calling the cannabis company “his life’s work,” and he assured me he didn’t mean this jokingly. “It feels like something I’m more uniquely. … ” He thought for a second. “More people could make comedies than could do this,” he said.All the same, I asked if he was plotting some big cinematic swing too. “The thing with our movies is, we’re always trying to do that,” he replied. “ ‘Sausage Party’ was a big swing. As we were making ‘This Is the End’” — a movie about the Rapture, set in Hollywood, in which Rogen and a host of other celebrities like Rihanna and Jonah Hill played versions of themselves — “we were saying, this is an experiment.” He laughed. “And then I’d argue that ‘The Interview’ is an experiment that maybe went awry!”“The Interview” is the second movie Rogen and Goldberg directed, and it doesn’t feel like much of an overstatement to say it had the most turbulent rollout in the history of Hollywood. The movie is about a Ryan Seacrest-style TV host (James Franco), whom the C.I.A. enlists, along with his trusted producer (Rogen), to assassinate Kim Jong-un during an interview. Any putative stoner comedy where you find yourself rooting for C.I.A.-backed regime change deserves, at least, a hard sidelong glance, and if the film weren’t so thoroughly silly, you could argue that it is, on some level, pro-U.S. propaganda.This was the vociferously held position of North Korea, at any rate. Its state-news agency promised “stern” and “merciless” retaliation ahead of the film’s release, with the country’s United Nations ambassador calling it “an act of war” in June 2014. That November, after a historic cyberattack on Sony Pictures servers that the F.B.I. linked to North Korean hackers, thousands of internal company emails were leaked, leading to the resignation of Amy Pascal, the studio boss at the time. In a last-minute swerve, citing safety concerns, Sony yanked “The Interview” from theaters and gave it a streaming-only release (a rehearsal, it turned out, for pandemic-era upheavals in distribution).Rogen was somehow able to take all this in relative stride, even growing accustomed to the full-time security guard hired to protect him. It was easier, it turned out, to abstract himself from geopolitical strife than from bad reviews. “What’s painful,” he said, “is the joy people seemed to take in deriding it,” by which he meant “major publications who took the time to write articles that were, like, And by the way, this movie sucks. Yes, it’s the center of a major controversy, but don’t let it be lost on you that it’s also terrible.” Rogen laughed with a mixture of mirth and bitterness. The saga left him feeling “gun shy,” he said. “It was something that for sure felt like we burned our hands on the stove. I don’t think it’s a coincidence that we haven’t directed a film since.”Last July, Rogen found himself at the center of a relatively more muted international controversy. During an interview with Marc Maron, Rogen articulated his conflicted thoughts about Israel — the country where his parents met, on a kibbutz, and where he traveled as a teenager. Rogen told Maron that, growing up, he was “fed a huge amount of lies” about Palestinian claims to the land: “They never tell you that, oh, by the way, there were people there,” he told Maron. “They make it seem like it was just sitting there, like, the [expletive] door’s open.” As for the basic notion of a Jewish state, he added, “You don’t keep something you’re trying to preserve all in one place,” especially not “when that place is proven to be pretty volatile, you know? I’m trying to keep all these things safe, I’m gonna put them in my blender.”Outcry followed, with some Jewish voices celebrating Rogen for speaking tough truths and other, more conservative ones denouncing him. The Maron interview, Rogen said, “put people in a funny situation where they had to say I’m anti-Jewish, which is a hard thing for me to wrap my head around.” As a kid, Rogen attended Jewish day school and Jewish summer camps. Last year, after the death of his mother-in-law from Alzheimer’s, Rogen developed a greater appreciation for what he calls Judaism’s “practical” aspects. “When you look at what Jews do after death, you go to work, you get the body together, you hang out together, you get food, you get alcohol: There’s infrastructure in place to deal with these things that are truly hard to deal with,” he said. He was especially struck by the stark finality of one ritual in particular: “You bury the body yourselves,” he said. “It’s crazy — you’re dumping dirt on the body.”Rogen conceded that his remarks on Maron’s podcast had been “flippant” and that, after the interview, Lauren told him, “You know this is a very sensitive subject for people, but you’re speaking like you don’t, and that’s where you seem stupid, and not who you are.” But he emphasized that, at root, he didn’t say anything he didn’t believe. Rogen told me: “That was in some ways the last taboo, for me as a Jewish comedian, saying that about Israel. It was the one thing, almost, I would never talk about, and probably part of this bad-​instinct O.C.D. part of my brain that’s, like, when someone says, ‘Don’t touch that one button,’ part of me says, ‘What would happen if I did?’”Chris Buck for The New York Times“Let me get my computer and show you something,” Rogen said. He closed up the garage and we made for a sunny second-story deck adjoining his office, where he rolled himself a fresh joint — a proprietary Houseplant strain known as Diablo Wind, named after a weather pattern that affects Northern California. “It’s a pretty strong sativa,” he explained. “A good work-throughout-the-day weed.”Rogen had come to accept that his and Evan’s chance “to be the biggest names in movies has come and gone,” he said. But rather than demoralizing him, this insight was freeing, and now he and Goldberg were plotting their return to filmmaking with a project unlike anything they’d done: “A big action movie,” as Rogen put it, called “Escape,” that was heavily inspired by Buster Keaton and Jackie Chan.“Escape” grew out of a challenge the duo set for themselves to try and make people laugh without using dialogue. In “Pineapple Express,” Rogen explained, “the scenes people remember are the fights, the foot through the windshield and, like, with ‘Neighbors,’ you think of the airbags” — moments, that is, of outsize physical comedy. “We were like, Why are those just the supporting things? Why are those, amidst a sea of talky jokes, these things that pop up once in a while? Why don’t we make a bunch of these jokes and not rely on verbal humor?”Youth is ‘the time in people’s lives that feels it could use the most organizing. It’s the least-reconciled part of a lot of people’s lives: “What do I do with that?” ’Rogen and Goldberg have flaunted virtuoso stoner ingenuity when it comes to crafting set pieces — even the unfairly maligned “The Green Hornet,” which they wrote and which Michel Gondry directed, is significantly redeemed by its daffily inspired action sequences alone, like the one in which a car rides an elevator, or the one in which a character shoves another character into a foosball table and “kicks” him in the face repeatedly. With “Escape,” Rogen said, “we did add talking eventually, but for a while there was almost none.”He opened his laptop, where the desktop image was the Wu-Tang logo rendered in rainbow colors so that it resembled the ‘80s-era Apple logo. Rogen clicked over to a folder marked ESCAPE, revealing hundreds of documents within. Every time he and Goldberg have an idea for a movie, Rogen explained, they start compiling lists of “ideas for anything: characters, scenes, lines, plot twists, turns — it could be as general as, like, ‘Someone locks themselves in the closet while trying to hide,’ or it could be like, ‘OK, this character’s been this way their whole life. … ’”Over time, whether they’re in the same room or emailing back and forth, as they’ve done during the pandemic, Rogen and Goldberg sculpt these lists into outlines, then sculpt those outlines into scripts: “You start to say, ‘OK, these 10 things could go together,’” Rogen said. “Or, ‘OK, that’s a chunk of a movie,’ or, ‘If we want all these ideas in the same movie, what’s a character that could support that?’”He scrolled through the folder. “These are our ‘Escape’ files — oh, Jesus — going back to January 2016,” he said. He glanced at an early list. “This totally changed,” he said, opening another. “These are gags,” he explained. Rogen and Goldberg had collected dozens of Keaton-worthy ideas, which he asked me not to reveal. He scrolled to another document, dated February 2019 and titled “Boarded Action Beats” — “These are gags we started to actually draw,” he said.Working with an illustrator, Rogen and Goldberg had completed what was in essence a digital flip book diagraming every scene in “Escape.” “We’re literally storyboarding every second of the movie,” Rogen said. One open-ended, three-word gag I’d seen in a list from May 2019 — centered delightfully on something you could buy in a hardware store — had been storyboarded into an elaborate action sequence. Rogen showed it to me frame by frame, narrating as he went. “She’s trying to go from there to there … these guys are chasing her. … ” His finger tapped the right arrow. “She grabs that guy, he’s falling, bam, whoop!”Even in flip-book form, the scene was funny. “We need to know if these jokes are working, and if the timing is right,” Rogen said, “and you can’t do a table read and see if people laugh or not, because that would be me saying, like, ‘He throws the thing, it bounces off the door, it hits him in the face.’” He laughed. “We need to be able to see that!”There’s a story Mark Rogen tells about the early days of Seth’s career: When the family first moved to L.A., for ‘Freaks and Geeks,’ Seth signed with a manager and a lawyer, and after some time, “his lawyer threatened to fire him, because Seth kept getting offered different gigs and saying, ‘I’m not doing that, that’s not a movie I’d go see and it’s not a movie I’d want my friends to see me in.’”Rogen’s self-assurance might be the most enviable thing about him: The fact that, with rare exceptions, he has only ever seemed to work on exactly what he wants to work on. Rogen once recalled his friend Jonah Hill’s approaching him for advice after being offered a part in a “Transformers” sequel. “I can see if Steven Spielberg’s calling you, asking you to do something, how that’s hard to turn down,” Rogen told an interviewer, recounting the exchange. But in this case, he told Hill: “You want to make a movie about fightin’ robots? Make your own movie about fightin’ robots. You can do that. That’s on the table now.” This story has an echo in “Yearbook,” in a chapter where Spielberg himself actually invites Rogen and Goldberg to collaborate on a project inspired by the 1984 sci-fi movie “The Last Starfighter.” The same idea had already occurred to them, and they decided they’d rather just make their own version. Rogen isn’t overly concerned in the book with flattering the powerful. There’s also a funny story about George Lucas — that, within moments of meeting Rogen and Goldberg in 2012, he expressed his certitude that the world would end later that year (Lucas, through a representative, denied this account) — and an even funnier story about Nicolas Cage pretending to be a white Bahamian for a possible role in “The Green Hornet,” bellowing improvised dialogue in a Caribbean patois.‘We were always trying to serve comedy, and beauty doesn’t always serve comedy.’With Point Grey, Rogen can exert that much more control over his career. This has turned out to be good for him not just creatively and financially, but also as a way of weathering industry tumult. Rogen’s stock in trade — the midbudget comedy — has long been on the endangered-species list in the Marvel era, during which time comedy talent has undergone a mass migration from movies to streaming television. And yet Rogen has largely bucked both of these trends: The Hollywood Reporter recently named Point Grey “masters of the midbudget comedy,” crediting its films’ success with “keeping the genre alive.”Rogen told me, “In the last few years, we released ‘Blockers’ and ‘Good Boys,’ and they both did really well, and they’re both 100 percent the exact thing people say doesn’t work anymore: $20-million comedies with no huge names that were just funny R-rated comedies — and they both made a very healthy multiple of their budget.” Of “Good Boys,” he noted, “That’s a script that was around awhile, and no one wanted to make it, because it’s about 12-year-olds, and 12-year-olds can’t see it. And we say, Everyone’s been 12! ‘South Park’ has been on for 20 years, and they’re 9! I watch movies about talking dogs — I’m not a dog!”Setting aside the myopia of financial backers, Rogen went on: “I don’t know if other filmmakers are having the conversation that we’re always having, which is, Will this work in a movie theater?” This wasn’t, he went on, “a conversation you used to have to have, but now you do” — even more so, post-pandemic — “and we’re very clear — we want this to be in a theater, so it has to do things that a movie that works in a theater does. Those movies are different. An audience paying to go out of the house and be surrounded by hundreds of people? That’s a very specific product, so you have to be honest with yourself and say, ‘Is this ticking the boxes for that product?’ I look at other movies and say, ‘Did they think this was gonna be in theaters? Did they think this was ticking those boxes?’”He contrasted “Good Boys” with another Point Grey release, “An American Pickle.” With the former, Rogen said, “The concept was super-​relatable and believable and easy” — three sixth-grade friends ditch school and are waylaid by a series of misadventures en route to a party — “and it has set pieces, so it feels like it has a scope to it.” Whereas, with “An American Pickle” — the first original feature film to stream on HBO Max, in which Rogen stars as both a Brooklynite web designer and his shtetl-hardened great-grandfather, Herschel — “we had no illusions: This is not a movie people are gonna necessarily leave their houses for, a quiet character movie with three people in it.”None of which meant that Rogen was sanguine about the state of the industry. At one point, he told me that his plan was “hypothetically” to star in “Escape” “if it gets made one day.” I expressed surprise at his uncertainty, since the film seemed well into preproduction. “I’m not convinced we’re making a movie until we’re two weeks into filming it,” he said. “That used to be a thing, where you were told, ‘You’re greenlit.’ That doesn’t happen anymore.”On top of the obvious appeal for Rogen of starting a cannabis company, then, Houseplant has the added benefit of depending in no way on Hollywood for its existence. The week after I visited him at home, I joined Rogen and Goldberg on a video call dedicated to Houseplant business.“OK, what are we doing?” Rogen asked, sitting at his desk in Los Angeles.“We’re smoking weed!” Goldberg said in Vancouver.This was not untrue, though the primary reason for the call was to write copy that would accompany two forthcoming products, something they like to do themselves: a leatherbound carrying case for loose joints and a “desk lamp with an ashtray built into it, kind of,” Rogen said, holding up a prototype so I could see.They agreed that, with the carrying case, “there should be a joke of some nature,” as Goldberg put it, but that it could “start from a more utilitarian place, because it’s genuinely solving a problem,” Rogen added. But no one had been screaming for a combination lamp-ashtray, which meant it had far more comedic potential.“I thought we could do an ‘And then there was light’ joke. … ” Goldberg said, kicking things off.Rogen sidestepped this idea and offered another: “There’s also a simple one,” he said, “like, ‘For years I stared at my desk lamp and my ashtray, sitting beside each other — two stupidly separate things. … ’” “Yeah,” Goldberg replied, building on the bit. “ ‘I kept thinking of the pencil and the eraser, before they were brought together. … ’”“Exactly,” Rogen said. “What are other disparate things that —”Goldberg started riffing: “ ‘Pepperoni used to not even know pizza! A jukebox, combined with your phone? Absurd!’”Rogen started writing down these ideas in a shared document, as Goldberg experimented with wording to encapsulate them: “ ‘Not everything that should be together, is together. … ’” Rogen laughed at this and said: “Yeah! ‘Until someone has the audacity to combine them. … ’”Warming up now, Goldberg got sillier: “ ‘The concept of a chair and wheels combined to become the bicycle, which revolutionized the way — ’” Rogen cracked up so loudly at this that I couldn’t hear the rest.“ ‘Buses and missiles combined to become airplanes. … ’” Goldberg continued.“ ‘Buses and birds ’” Rogen suggested, grinning, and Goldberg’s laughter indicated that this revision was a keeper.For the next 20 minutes, I watched their shared document take form, their names hovering above their cursors, dancing manically around the screen, unfurling jokes. Soon the copy for both the lamp and the case was done, the sun was low in the sky and the frogs at Rogen’s place were croaking. It was nearly 5 p.m., which is when he likes to head to his pottery studio — to clock off for the day and go make some more things.Jonah Weiner is a contributing writer based in Oakland, Calif. He writes the style and culture newsletter Blackbird Spyplane. Chris Buck is a photographer based in New York. His latest book is “Gentlemen’s Club: Partners of Exotic Dancers.” More

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    Seth Rogen on Pot, Pottery and Ted Cruz

    #masthead-section-label, #masthead-bar-one { display: none }At HomeFall in Love: With TenorsConsider: Miniature GroceriesSpend 24 Hours: With Andra DayGet: A Wildlife CameraAdvertisementContinue reading the main storySupported byContinue reading the main storySeth Rogen Is All Fired UpWe already knew about the weed and the tweeting, but when did Hollywood’s most affable schlub get so into ceramics?Mr. Rogen at the offices of Houseplant, his cannabis company, in West Hollywood.Credit…Ryan Lowry for The New York TimesMarch 6, 2021, 5:00 a.m. ETSeth Rogen is well aware of the fact that he looks like seemingly one-quarter of the white men in Los Angeles between the ages of 25 and 50.The 6 p.m. bed head. The weeks-past-the-last-trim beard. The could-be-anyone glasses. The ironic T-shirts straining to contain an unapologetic dad bod. It’s a relatable Everydude persona that has won him nearly 100 film and television roles, small and large, over the past two decades.In his breakout 2007 comedy, “Knocked Up,” Mr. Rogen played the directionless stoner who somehow got the girl, and neither could understand why. In “Steve Jobs,” from 2015, he fully inhabited the role of Steve Wozniak, the amiable Apple co-founder who seemed all too content to cede the magazine covers, the billions and, basically, history itself to his swashbuckling partner in the black turtleneck.Mr. Rogen, who is 38 and also a screenwriter, director and producer, long ago transcended the beta male image to become a Hollywood power player. But “ordinary” still serves as a form of camouflage out on the streets.“Before the pandemic, I would wander around L.A. aimlessly without anyone taking pictures of me for months and months and months on end,” Mr. Rogen said. Even fans who recognize him on the streets, he joked, “think I’m just some guy who looks like me.”He doesn’t leave his home in Los Angeles much, but the other day he ventured out to an A.T.M. “Wearing a mask and everything, and someone recognized me,” he said. “It was shocking to me. It just hasn’t happened to me in so long. And if the person who did that is reading this, I’d like to apologize for my reaction. I maybe physically ran away from them.”Mr. Rogen would like to apologize to that fan he maybe ran away from.Credit…Ryan Lowry for The New York TimesTwinning and TweetingAs Mr. Rogen’s shaggy visage filled the screen on a Zoom call from his sun-drenched West Hollywood production office two weeks ago, I vaguely felt like my MacBook screen had turned into a mirror. The hair, the beard, the glasses and the “bod” that I presume we both hope didn’t grow too “dad” during 12 months of idleness. (Mr. Rogen in fact is not a father, which he has said made quarantine easier.)I told him about the time a couple of years ago I checked out a cannabis dispensary in Marina del Rey, Calif., and a woman working the door had a double-take as she checked my driver’s license: “Wait,” she said, “you’re not Seth Rogen?”He responded with his signature timpani-like chortle. “Of all the people who get told they look like me,” he said, “you might look the most like me.”Belying his widely cloned laid-back mien, Mr. Rogen has kept busy during the pandemic, even as large swaths of film and television production went into a deep freeze, along with so much else in the world.As his millions of Instagram followers are well aware, he got seriously into ceramics, posting endless photos of colorfully whimsical vases, soap dispensers and ashtrays. He fashioned them in the garage studio of the home he shares with his wife, Lauren Miller Rogen, 38, an actress and director, and their Cavalier King Charles spaniel, Zelda.Mr. Rogen with his wife, Lauren Miller Rogen, at the premiere of “Like Father” in 2018.Credit…Michael Kovac/Getty Images For NetflixHe also spent quarantine finishing his first book, “Yearbook,” which Penguin Random House will publish in May. It’s a fragmented memoir made up of comical essays recalling his early stand-up gigs as a teenager, adventures at Jewish summer camp in his native Canada and “way more stories about doing drugs than my mother would like,” per the cover flap.A smoke hound of Willie Nelson proportions, Mr. Rogen has also succeeded in bringing Houseplant, the Canadian cannabis company he started in 2019 with his longtime film partner, Evan Goldberg, to the United States. It will soon sell Mr. Rogen’s first commercial foray into ceramics: a sumptuously packaged ashtray and bud vase set priced at $85 — designed by him, but made in China — that unites his twin passions, jays and clays.Like so many others, he worked remotely, taking calls about film projects 9 to 5. Other than that, it’s been lots of streaming (“The Office,” “The Larry Sanders Show”), lots of pot and lots of tweeting.Mr. Rogen began to trend on Twitter when he squared off in a much-publicized flame war with Senator Ted Cruz of Texas that went on for days following Inauguration Day, suggesting that Mr. Cruz was fit for admiration only “if you’re a white supremacist fascist who doesn’t find it offensive when someone calls your wife ugly,” along with various obscenities.When Senator Cruz later tweeted that Mr. Rogen behaved online like “a Marxist with Tourette’s,” Mr. Rogen responded that he did have “a very mild case” of the syndrome, but he certainly did not back down. Twenty years ago, it would have been hard to tell off a famous stranger in this manner, Mr. Rogen said — “but now, thank God, I can do it. People are always like, ‘You’re like that on Twitter, but if you met him face to face you wouldn’t do that.’ And that is very not true. I would one hundred percent tell Ted Cruz to” … cover your ears, kids!Still LifeMr. Rogen joked on “Jimmy Kimmel Live!” last April that he had been “self-isolating since 2009.”Mr. Goldberg, a friend since elementary school in Vancouver who speaks with him daily, concurs that Mr. Rogen was “the polar opposite of going crazy.”“As a celebrity who doesn’t like to go out and drink and stuff like that, he’s probably one of the best situated to deal with this. He loves being in his house,” Mr. Goldberg, 38, said. “He loves pursuing his hobbies, he loves watching TV on his couch with his wife and his dog. And that’s it. That’s what he loves. I know he secretly loves being stuck.”With the offices of Point Grey Pictures, their production company, closed, Mr. Rogen and Mr. Goldberg still had plenty to talk about. They are writing a script for the director Luca Guadagnino about Scotty Bowers, a onetime gas station attendant who arranged sexual liaisons for the stars in the silver-screen era.They are also helping produce “Pam and Tommy,” a Hulu mini-series about the rocker Tommy Lee and the “Baywatch” star Pamela Anderson, who did for the celebrity sex tape what Fred and Ginger did for the fox trot when an electrician (played by Mr. Rogen) lifted their notorious home movie.The partners prefer Zoom. “We hung out on his balcony one time,” Mr. Goldberg said, “and it was like, ‘Eh, I’d rather see your face on a screen than sit 15 feet apart from each other.”This is not to say Mr. Rogen’s isolation is complete. Occasionally he invited friends over to his garage studio to throw clay. Robert Lugo, an artist who describes himself as a “ghetto potter and activist” on his website, worked with him on learning how to throw larger pieces.Ash and you shall receive: mug-like trays and vases by Houseplant.Credit…Ryan Lowry for The New York TimesStool here: Mr. Rogen on the floor of his office.Credit…Ryan Lowry for The New York Times“Honestly, I was surprised at how much I got from it,” Mr. Rogen said of ceramics. “It’s meditative. It forces you to be very present.”Pulling the first of many deep hits off a large conical joint, Mr. Rogen explained that his wife, who has worked with clay since high school, signed him up for classes a couple of years ago, and he quickly got hooked. While others took up baking during quarantine, Mr. Rogen hunched over one of three pottery wheels in his studio, which has two kilns.Lately he’s been mixing his own glazes and experimenting with textures to achieve, he said, “a sort of Ken Price-ish effect.”The influence of Mr. Price, an influential sculptor and ceramist from Venice, Calif., who died in 2012, hovers over a lot Mr. Rogen’s recent work — the bulbous shapes, nubby textures and playful explosions of color. (To the initiated, that is. Philistines might describe them not unkindly as equal parts Flintstones and Jetsons.)Mr. Rogen keeps some pieces to decorate his home, alongside furnishings by midcentury designers like Hans Wegner. Others he trades to fellow ceramists, or gives to friends. He has no plans for a gallery show but said he is learning to feel comfortable among the Artforum crowd.“I think I always thought of the art and design world as a very fancy-pants place, and I felt like I had no place in it,” he said.That started to change when he helped design and furnish the glassy mansion for “This Is the End,” the 2013 farce he wrote, directed and starred in, with Mr. Goldberg, in which the apocalypse is an uninvited guest at a party thrown by James Franco playing himself, featuring seemingly half the young actors in Hollywood. “I was like, ‘Oh, I have to have a place in it now,” Mr. Rogen said of the design world, “because I have to do it for the movie.’”Jonah Hill, Mr. Rogen, James Franco, Danny McBride, Craiig Robinson and Jay Baruchel in “This Is the End.”Credit…Suzanne Hanover/Columbia PicturesAnd ceramics have stimulated his creativity in a new, satisfyingly material way.“One of the things about films is that they occupy no mass or physical space,” Mr. Rogen said. “They are very intangible. And I think what is so nice about making things like ashtrays is they are incredibly tangible, and they are useful. I love films, and films are very useful to me, but they are not useful in the sense that I interact with them dozens of times throughout my day, in a casual sense, as I’m just smoking weed.”The Houseplant ashtray is a textured earth-tone cup that, aside from the bed for the joint on the lip, could double as serving vessel for green tea at a Santa Barbara wellness retreat.“There are probably millions of people who smoke weed all day who are ashing in a mug and shouldn’t be,” Mr. Rogen said.Ashtrays have been out of fashion since the surgeon general’s warning on tobacco began to sink in. So Mr. Rogen scours eBay and Etsy for vintage pieces. He owns a few of the modernist bronze hedgehog ashtrays by the Viennese designer Walter Bosse, as well as a ceramic bear claw ashtray on an iron stand by the designers Georges Jouve and Mathieu Matégot.“But those celebrated the wrong type of smoking, unfortunately,” Mr. Rogen said. He thinks that cannabis is quickly losing its stigma among high-achieving professionals, and that they might prefer fashionable accessories to grungy head shop paraphernalia.“I don’t even drink and I have a martini shaker,” he said. “I have wineglasses, and champagne glasses. If you like music, you have fancy record players. If our headphones get beautiful packaging and beautiful design, why shouldn’t weed-related products?”“What is so nice about making things like ashtrays is they are incredibly tangible, and they are useful,” said Mr. Rogen, sitting outside his office.Credit…Ryan Lowry for The New York TimesUncomfortable ConversationsAmong celebrities, Mr. Rogen is running neck and neck with Snoop Dogg and Woody Harrelson as ambassadors of marijuana use. “I wake up in the morning, I make a cup of coffee, and I roll a joint,” Mr. Rogen said. “I drink my coffee as I smoke my joint, and I continue smoking weed until I go to sleep. I often will wake up in the middle of the night and have a few hits of a joint if I’m not sleeping well.”When Houseplant becomes available by delivery in some cities in California on March 11, customers will be able to choose among three new strains for the American market (two sativas, Diablo Wind and Pancake Ice, and one indica, Pink Moon). Along with the ashtray set, the company will sell a Bauhaus-inflected aluminum block lighter set, and an LP box with music for each strain.But does the world really need another star-powered cannabis brand? In recent months, Jay-Z introduced a line of cannabis called Monogram, and Ice Cube one called Fryday Kush.Kathy Ireland, the model and entrepreneur, rolled out a line of CBD wellness products, as did Travis Barker, the Blink-182 drummer and boyfriend of Kourtney Kardashian. Martha Stewart introduced a line of CBD gummies flavored with Meyer lemon and kumquat.What can this one actor possibly add?Integrity and a commitment to social justice, said Mr. Rogen, who, as a supporter of pro-legalization organizations such as the Marijuana Policy Project, said he intends to do “everything in my power to shine a light on, and to lend a voice to, America’s racist policies in regards to weed.”“We will not shy away from very uncomfortable conversations,” he said, “and always will do whatever we can to remind people that currently there are people in jail in America for weed, and there are people whose lives are being ruined by weed.”Shelf consciousness: An assortment of ashtrays and other tchotchkes in the Houseplant office.Credit…Ryan Lowry for The New York TimesAnd he has no trouble being a spokesmodel.Mr. Rogen won High Times magazine’s Stoner of the Year award in 2007. Snoop Dogg has marveled at his trademark “cross joint” (one joint threaded through another as a crossbar), which Mr. Rogen made famous in his 2008 pot comedy, “Pineapple Express.”With every bong hit, he inches further up the Mount Olympus of marijuana, into the thin — and presumably pungent — air where the spirits of Jerry Garcia and Bob Marley mingle.In the minds of some fans, Seth Rogen is weed and weed is Seth Rogen. And he is totally fine with that.“I’m honored to be associated with weed, honestly,” Mr. Rogen said. “Sometimes people expect me to try to wiggle out from under being a very famous stoner, or someone who, in some ways, is more famous for being someone who smokes weed than anything else that they have done. But truthfully, that is a worthy thing to me. I’m as proud of it as anything.”His debut as a cannabis entrepreneur comes at an opportune time. More and more states are legalizing pot. Voters in Montana, Arizona, New Jersey, South Dakota and Mississippi all approved cannabis ballot measures in November.Even so, debate about long-term health consequences rages on, as it has for a half-century. The Centers for Disease Control and Prevention reports that one in 10 marijuana users will become addicted. The figure is one in six for people who start before 18.Mr. Rogen is one of those. His love affair with pot, he said, began in a ravine near Point Grey Secondary School in weed-liberal Vancouver when he was 12 or 13 years old and his friend Saul produced a foot-long bong from the kangaroo pouch of his hoodie.“I was very fascinated by it the first time we did it, and got really high, and wanted to do it again,” Mr. Rogen said. “Every Friday after school we would go to the ravine and smoke weed.”His use got heavier as he rose to prominence in Hollywood.Mr. Rogen and Mr. Goldberg were high as a Mars probe when they made “Pineapple Express.” And “we could just see how cathartic it was for people,” he said. “They finally saw a weed movie that had the same amount of thought put into it that non-weed movies were getting. The subtext was, stoned people made this. And they convinced someone to give them $25 million to make it. And it’s a good movie.”Mr. Rogen is open about the fact that he has been stoned for pretty much every scene in every movie he has ever made. (Even Cheech Marin of Cheech and Chong has said that he never got high while working.)It’s never been an issue. “In general,” Mr. Rogen said, “there is no amount of weed that I can smoke that will make the average person be able to discern that I have or have not smoked weed.”Those who consider marijuana a harmful and addictive drug may wonder if he is willing to live by the words widely, and probably falsely, attributed to Charles Bukowski: “Find what you love and let it kill you.”Mr. Rogen, who says he has researched the health questions to his own satisfaction, does not see it that way.“The world is not a comfortable place for me, and many other people, at times,” he said. Cannabis provides that comfort. It provides “functionality,” he added. “I can’t define it beyond that.”“It is no different to me than wearing shoes or glasses or anything else that I am doing to acknowledge that I am just not fully cut out for the world and need some help,” he said. “Could I walk around in bare feet all day? Maybe. But why?”AdvertisementContinue reading the main story More