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    Review: ‘Midnights’ Finds Taylor Swift Between Yesterday and Tomorrow

    The singer-songwriter’s 10th studio album returns to the pop sound she left in 2019, and explores a familiar subject: how she is perceived, and how she perceives herself.Taylor Swift has always been at her best when writing about Taylor Swift — she is diaristically pinpoint, a ruthless excavator of her own internal tugs of war. But she also thrives when writing about “Taylor Swift” — the idea, the metanarrative, the character. Swift sees the world seeing her, and rather than shut it out, she absorbs it, making those points of view her own, too. Kind of.It’s those songs that stand out on “Midnights,” her overly familiar sounding and spotty 10th studio album, which is in places a careful recitation of raw love, in others a flashback to past romantic indignities, but maybe most pointedly and effectively a commentary on what it feels like to live as a deeply observed figure, constantly narrativized by others.“Did you hear my covert narcissism I disguise as altruism, like some kind of congressman?” Swift muses on “Anti-Hero,” an eerily shimmering Kate Bush-esque number that’s one of the album’s high points. “Tale as old as time.” At the hook, she returns again and again to the eye-rolled self-own, “I’m the problem, it’s me.” In the song’s video, Swift tosses back drinks with a more exuberantly unhinged version of herself, and a third giantess Swift hovers over the proceedings, bumbling and lightly melancholy.On “Mastermind,” the album’s sparkly closer, she paints her villain origin story, if you’re inclined to see her as a villain: “No one wanted to play with me as a little kid/So I’ve been scheming like a criminal ever since/To make them love me and make it seem effortless.”Into each pop star life, some outside perspective must intrude, and Swift has long spun gold from that raw material. But there are limitations to this approach, and Swift has hit a junction all superstars eventually arrive at — whether to continue to reckon with the past, or to forge forward boldly into the future.On this count, Swift is mainly looking backward on “Midnights,” an album that often plays like an extension of her 2019 LP “Lover,” which was similarly inconsistent, though fuller-sounding. The songs here are filled to the brim with syrupy synths, giving the album an astral, slow-motion effect, as if Swift were trapped in a reverb chamber.The Cultural Impact of Taylor Swift’s Music New LP: “Midnight,” Taylor Swift’s 10th studio album is a return to the pop pipeline, with production from her longtime collaborator Jack Antonoff. Here is what our critic thought of it. Fight for Her Masters: Revisit the origin story of Swift’s rerecordings of her older albums: a feud with the powerful manager Scooter Braun. Pandemic Records: In 2020, Ms. Swift released two new albums, “Folklore” and “Evermore.” In debuting a new sound, she turned to indie music. Fearless: For the release of “Fearless (Taylor’s Version),” the first of the rerecordings, Times critics and reporters dissected its sound and purpose.After a handful of albums that felt like pivots ranging from soft to hard — bonkers pop on “1989”; (relatively) edgy experimentation on “Reputation”; earthy, pandemic isolation character studies on “Folklore” and “Evermore” — “Midnights” feels like a concession to an older, safer idea of Swift, full of songs that are capable and comfortable but often insufficient.Sometimes, those old modes serve her well. On “Karma,” a largely dim song with an aggressively plastic sound, there’s a twinkle in her voice toward the end when she exhales, “Karma’s a relaxing thought/Aren’t you envious that for you it’s not?” On the woozy “Question…?” she’s equally tart: “What’s that that I heard, that you’re still with her?/That’s nice, I’m sure that’s what’s suitable.”But some of the lyrics can be lackluster and bluntly imagistic, with little of the detail that made Swift one of the signature pop songwriters of the 21st century: “Don’t put me in the basement/When I want the penthouse of your heart,” she sings on the metallic and tense “Bejeweled.”“Snow on the Beach,” a collaboration with fellow Great American Songwriter Lana Del Rey, begins with light Christmas music energy and never really ascends. Del Rey excels at a kind of rumbling, oozy stasis — it’s like the ecstasy of being caught in a spider’s web — but Swift’s vocals are a mite too cheery to achieve the same effect.Perversely, though, much of the rest of “Midnights,” which was produced by Swift with her regular collaborator Jack Antonoff, constrains her voice. Throughout the album, on songs like “You’re On Your Own, Kid” and “Maroon,” Swift’s vocals are stacked together to the point of suffocation. Only on “Sweet Nothing,” the romantic playground lullaby Swift wrote with her longtime romantic partner, Joe Alwyn (the actor who uses the pen name William Bowery), does she approach her signature wide-eyed vulnerability.A couple of songs point a way out of the fog. The fleet, breezy and lightly damp “Lavender Haze” includes some sweet singing, though it feels overly reminiscent of the thumping digital folk of Maggie Rogers’s “Alaska.”And the album’s high point is “Vigilante ____,” a slinky, moody electro-cabaret exhale about an antagonist that teems with narrative verve: “Draw the cat eye sharp enough to kill a man/You did some bad things but I’m the worst of them.” Here, Swift is leaning into the character version of herself — it’s funny, wry, slightly perturbing. Swift at her self-referential apex.Apart from her pandemic pivot to the bucolic, Swift has been devoting time to rerecordings of her old albums, an offshoot of the ownership battles spurred by the sale of her old masters. Such energy might be good for business, but bad for art. Perhaps similarly, “Midnights” by and large feels like a fuzzy Xerox of old accomplishments. (At 3 a.m. Friday, Swift released seven bonus tracks, which are comparatively chaotic. Of the new songs, only “Glitch” and “Would’ve, Could’ve, Should’ve” aren’t subtractive.)There is, perhaps, a slightly more cynical read to the sonic choices on “Midnights”: Swift hasn’t toured since 2018, after “Reputation.” The songs from “Lover” have never seen a big stage (and the songs from “Folklore” and “Evermore” largely weren’t designed for one). “Midnights” feels like a sonic place holder, with stadiums in mind.Which all prompts the question of where Swift might go as a midcareer pop star, if she were to pivot once more. Many of the other avenues currently open don’t apply to her — the emotionally icy nu-disco of Dua Lipa; a vocal and cultural flexibility that would allow her to freely collaborate with Latin or K-pop stars. There are songs on “Midnights” — “Midnight Rain,” “Lavender Haze” — that suggest an awareness of the ways Drake and the Weeknd have deployed overcast mood in their vocal and musical production, though she rarely commits. (There are also some not wholly cogent pitch-shifted vocals.) And she rather steadfastly has resisted a return to country, or pop-country, or country-pop.But a template for such a perspective-twisting album already exists: It’s called “Reputation,” and Swift released it in 2017. It was, at the time, somewhat derided, and deeply wrongly at that. Rarely has Swift sounded so amused, so aggrieved, so willing to reckon with the chasm between her self-perception and the perception of everyone else. It was a rowdy, sticky and unrelentingly clever album in which Swift took on herself, and also the world. “Taylor Swift” — bring her back.Taylor Swift“Midnights”(Republic) More

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    Taylor Swift Releases ‘Midnights,’ Her 10th Studio Album

    The singer-songwriter’s 10th studio album is a return to the pop pipeline, with production from her longtime collaborator Jack Antonoff.The Easter eggs have been thoroughly examined for clues. The marbled vinyl has been pressed and sorted into collectible variants. The fan hashtags are cued up.It is time for a new Taylor Swift album.“Midnights,” Swift’s 10th studio LP, was released at midnight on Friday, the latest chapter in what has been an extraordinarily productive couple of years for Swift, who at 32 remains one of the most potent creative forces in music. She announced the 13-track “Midnights” two months ago, calling it “the story of 13 sleepless nights scattered throughout my life,” and “a collection of music written in the middle of the night, a journey through terrors and sweet dreams.” (True Swifties — or, really, anybody who has paid moderate attention to Swift’s public presentation over the years — knows her fascination with the number 13.)It is Swift’s fifth album in just over two years, following her quarantine-era, indie-folk-style “Folklore” and “Evermore,” and then “Fearless (Taylor’s Version)” and “Red (Taylor’s Version),” the first two rerecordings of her early albums, a project she undertook after her former record label was sold without her participation. “Folklore” won album of the year at the Grammys in 2021.In a sense, “Midnights” is Swift’s return to the pop pipeline after her digressions of the past couple of years. Many of the lyrics, as she suggested, resemble late-night ruminations, pondering life’s pressures, aging, the meaning of love. On the third track, “Anti-Hero,” she sings:I have this thing where I get older but just never wiserMidnights become my afternoonsWhen my depression works the graveyard shiftAll of the people I’ve ghosted stand there in the roomAccording to the album’s credits, most of the songs were written and recorded with her longtime collaborator Jack Antonoff, and much of it was recorded at Antonoff’s home studio in Brooklyn and at Electric Lady Studios, the Greenwich Village warren founded by Jimi Hendrix.Lana Del Rey is a featured guest, singing on the track “Snow on the Beach.” Some other intriguing names also pop up in the credits. The actress Zoë Kravitz, who has been making an album with Antonoff, is listed as one of the six songwriters of the first track, “Lavender Haze,” alongside Swift, Antonoff, Mark Anthony Spears (a.k.a. the producer Sounwave), Jahaan Sweet and Sam Dew. Swift’s friendship with Kravitz, as fans know, is close enough that she once acted as an uncredited assistant on a pandemic-era remote photo shoot of Kravitz for The New York Times Magazine.Another song, “Sweet Nothing,” was written by Swift with one William Bowery — an unfamiliar name that popped up in the credits to “Folklore,” which Swift later acknowledged was a pseudonym for the actor Joe Alwyn, her boyfriend. “They said the end is coming/Everyone’s up to something,” she sings on the track. “I find myself running home to your sweet nothings.”“Midnights” stands a very good chance of being one of the year’s biggest sellers. Swift’s marketing this time has involved a series of kitschy videos on TikTok that revealed song titles, one at time, taken from Ping-Pong balls in a basket, as if on a decades-old local TV spot. Swift even displayed her release-week plan on Instagram, with items laid out on a daily calendar: a “special very chaotic surprise” on Friday at 3 a.m. Eastern time; the release of the music video for “Anti-Hero” at 8 a.m.; “The Tonight Show” on Monday.The surprise turned out to be an expanded version of the album, titled “Midnights (3am Edition),” with seven additional songs, some featuring writing and production from Swift’s “Folklore” and “Evermore” collaborator Aaron Dessner. On social media, Swift called the extra material “other songs we wrote on our journey,” and described the standard 13-track version of “Midnights” as “a complete concept album.”The video for “Anti-Hero,” written and directed by Swift, is a comic portrayal of Swift’s worries about her public image overshadowing her private life, set as a campy retro horror movie, complete with a tan rotary phone with the line cut. The clip includes a skit dramatizing the song’s lines about a dream in which Swift’s family reads her will after “my daughter-in-law kills me for the money.”Beside the coffin we see a portrait of gray-haired Swift cradling a bunch of cats, while her heirs Preston (the stand-up Mike Birbiglia), Kimber (Mary Elizabeth Ellis from “It’s Always Sunny in Philadelphia”) and Chad (the comedian John Early) argue over whether the line “to my children I leave 13 cents” contains a secret encoded message that means something else. Then they read: “P.S. There’s no secret encoded message that means something else.”Swift announced the cast of actors for other videos from the album, including Laura Dern, Laith Ashley, Dita Von Teese, Pat McGrath, Antonoff and the three members of the band Haim.An important factor in the sales and chart prospects for “Midnights” may be Swift’s embrace of physical music formats like CDs and vinyl LPs, which, because of the way Billboard crunches data about how music is consumed, can have a major impact on chart positions. Swift is releasing four standard versions of “Midnights” on vinyl, each with its own disc color and cover art; they also correspond to four variant CD versions. “Collect all 4 editions!” Swift’s website says. Target, which has had a long relationship with Swift, has its own exclusive LP version (on “lavender” vinyl) as well as a CD with three exclusive tracks.The most ingenious or shameless part — take your pick — of Swift’s vinyl strategy is what she has done with the back covers. When turned around and placed on a grid, the four editions display 12 numbers that, when arranged properly, form the hours of a clock. “It could help you tell time,” Swift said, perfectly deadpan, in a recent Instagram video.And not just that. For $49, Swift’s website sells the actual clock — a kit including four walnut wood shelves to hold the LP jackets, “with brass metal clock center piece,” the description reads, “with 2 wooden hands that each have ‘Taylor Swift’ printed in brass ink.”The site adds: “While supplies last.” More

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    A New Taylor Swift LP? Metacritic Crunches the Reviews, as Fans Watch.

    As pop fandoms go to battle on social media wielding data about their favorite stars, Metascores averaging critical opinions have become ammunition, much to the site’s chagrin.For Metacritic, a website that collects and quantifies reviews of music, movies, TV shows and video games, a Taylor Swift album drop is one of the best days of the year.“There’s nothing quite like Taylor Swift,” Marc Doyle, 51, one of the site’s founders, said in an interview last week. “We get a great deal of traffic and user participation, a lot of people sharing it on social media.” In 2020, when Swift released “Folklore,” her eighth studio album, traffic swelled by “roughly a half million page views,” including user review pages, he said.Metacritic, as its name suggests, aggregates entertainment criticism using a principle of meta-analysis, stripping reviews of their qualitative assessments and assigning them a value between 0 and 100. And it has helped turn pop culture into a game of sabermetrics.Its tallies, known as Metascores, started off simply as a consumer guide. But over the past decade, as music superfans have gone to battle on social media wielding data — sales and streaming figures, Billboard chart positions, tour grosses, number of Grammys won — Metascores have increasingly become ammunition. Passionate fan armies keep careful track of the scoreboard, and one of the most fervent is devoted to Swift, who will release her 10th studio album, “Midnights,” on Friday.But who is behind Metacritic, and how does it tabulate its figures?In 1999, Jason Dietz, like Doyle, a graduate from the U.S.C. Gould School of Law, had the idea for a website that applied meta-analysis to a range of media, and asked Doyle to join his effort to build one. (The movie aggregation site Rotten Tomatoes went live that year, but Dietz was unaware of it.) Dietz, the site’s current features editor, had learned how to code HTML, creating websites including one called List of Possible Band Names.In late 1999, Doyle’s sister and her husband contributed the majority of Metacritic’s start-up fund. (Earlier this month, Metacritic and six other sites were acquired by Fandom, a developer of entertainment platforms dedicated to superfans, in a deal estimated at $50 million; Doyle declined to comment on the sale.) Together, they began poring over thousands of print and online reviews, compiling them into an Excel spreadsheet and organizing them according to their own schematics — what would soon become their trademark Metascores.Doyle said the group started making daily visits to publications that run reviews. “Every time they publish a review, you throw it in the system,” he said. “Once you get to four reviews, then you generate the Metascore, which is an average score.” For the games section, the site sends outlets a list of questions “so you can really get to know their scoring philosophy,” he added, a process it has only recently started “for potential movies section partners.”Metacritic went live in January 2001 with a film vertical and a rundown of how its staff calculated Metascores. For letter grades (used by publications like Entertainment Weekly), an A represents 100, while an F corresponds to zero. For reviews that aren’t assigned an alphanumeric value, the site’s staff — Metacritic currently has five full-time employees who work remotely from Los Angeles, San Francisco, Dallas and Portland, Ore. — will assess the tone of the review before assigning a value themselves.Metacritic’s page for Swift’s 2017 album “Reputation,” which divided critics. The website Consequence of Sound recently said it regretted its D+ rating. “We get comments all the time like, ‘This review seems so much better than a 3/10,’ so then I’ll take that comment to another editor, ask what they think, and we’ll give it a reread,” Doyle wrote over email. “Over the years, we’ve also been lobbied to either de-publish a review or drop a publication from our system for a variety of reasons. If it’s not a case of plagiarism or fraud (which usually is self-reported from a member publication), such appeals are generally unsuccessful.”Before they are averaged, the scores are weighted according to the critic’s perceived prestige and volume of reviews. “From the very beginning we’ve believed there are so many critics out there who are so incredible at what they do — why should they be treated exactly the same as a brand-new critic at a regional paper?” Doyle said.But Metacritic declined to explain more about which publications and critics are given priority status. “That’s really the secret sauce,” Doyle said. So, how do they avoid biases? “You just have to trust us,” he added. “We’re a professional outfit.” The site makes money from advertising, licensing Metascores and affiliate revenue.Metacritic’s music section began in March 2001 with a scoreboard of recent album releases. Pulling data from 30 publications — today, that number has expanded to 49 — on launch day, Aimee Mann’s “Bachelor No. 2” ranked highest with a Metascore of 90, while Juliana Hatfield’s “Pony: Total System Failure” landed lowest with a Metascore of 25. (The site has tracked reviews from 131 sites in its history.)For almost a decade, the section didn’t gain much online traction. Attention remained mostly fixed on the site’s games vertical, which has had the “greatest notoriety and impact,” Doyle explained; its metrics have affected game design, marketing strategies, even employee compensation.In an interview, the game designer Chris Avellone said that in 2010, Bethesda, the publisher of the game Fallout: New Vegas, “chose to include a clause in the contract that said if you deliver a title with a Metacritic score above 84, we’ll give you a bonus.” The game missed by one point.Metacritic began playing a larger role in music around the same time. In December 2009, after collating 7,000 reviews, the site released its first top artists of the decade list. Its No. 1 came as a surprise: Spoon, the indie-rock band.Before long, users began posting Metascores on Twitter as empirical proof that an artist had succeeded or failed. “Kanye got 93 on Metacritic, Taylor Swift got 75. Yeezy Forever!” one fan tweeted in 2010.“People used Metascores as an argument settler, a metric to put in each other’s faces,” Doyle said. “That really was not the intention of the site, and we hate to see it used as a sword or shield to go into battle with different pop fandoms.”Critics themselves got caught in the crossfire. In 2016, an anonymous Ariana Grande fan started a petition against Christopher R. Weingarten, a writer who had reviewed Grande’s “Dangerous Woman” for Rolling Stone. In June 2020, a Pitchfork editor was doxxed and threatened after writing what fans perceived as an unjust review of Swift’s “Folklore” that would lower its Metascore.“I’ve heard from critics whose inboxes have been slammed with complaints,” Doyle said, noting that low scores are often equated with bias. “Despite this, we certainly want to encourage critics to tell it like it is.”Swift, who has a particularly active online fan base, has been the spark for other Metacritic dust-ups. The music site Consequence of Sound announced last month that one of its biggest regrets was giving her 2017 album, “Reputation,” a D+ and “screwing up the Metacritic score.”The idea of scoring artists may seem unnecessary or make some critics uncomfortable — Rolling Stone recently abolished its star rankings — but there’s a strong appetite among listeners to have numbers at their fingertips. Perkins Miller, the chief executive of Fandom Inc., compared Metacritic to the N.F.L. — where he previously worked — and its Next Gen stats platform, noting, “There is a greater crossover between sports fans and music fans today.”Among very online pop fans, data capital is tied to social capital. “Metacritic is always brought up on Taylor Swift Twitter,” said PJ Medina, a 21-year-old fan from the Philippines. “If she gets a high score, it means that she’s critically acclaimed. It means that more people will care.” More

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    Taylor Swift Announces a New Album, ‘Midnights’

    The LP, described by Swift as “the story of 13 sleepless nights,” is due Oct. 21. It will be her 10th studio album, and her fifth release in just over two years.We already knew that Taylor Swift was a restless creative force. Now we know that she is also an insomniac one.Late Sunday, Swift announced her 10th studio album, “Midnights,” to be released on Oct. 21, which she described on social media as “the story of 13 sleepless nights scattered throughout my life.”“This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams,” she added. “The floors we pace and the demons we face.” An image posted to Instagram, sure to be pored over for clues, shows Swift posed at a table in dim light, resting her head in one hand and holding out the receiver of a landline phone in the other.“Midnights,” which Swift began selling through pre-orders on her website — available on “moonstone blue marble” vinyl and CD, as well as on cassette and download — will be the singer’s fifth album in just over two years. In 2020 she released a pair of LPs recorded in quarantine, “Folklore” and “Evermore.” (“Folklore,” which arrived in July 2020, won the Grammy for album of the year.) And in 2021 came “Fearless (Taylor’s Version)” and “Red (Taylor’s Version),” the first of her planned series of rerecorded simulacra of her old albums — a move, prompted by the sale of Swift’s old record label without her participation, that gave her new control over her recordings.The cover of Swift’s “Midnights.”Fans have been buzzing about a possible new version of “1989,” her pop breakthrough from 2014, especially since a new version of “Bad Blood,” from that album, was used in the soundtrack to “DC League of Super-Pets,” a new animated comedy film.“Midnights” will come too late to qualify for the next Grammy Awards; the eligibility window for the 65th annual ceremony closes on Sept. 30. But, particularly with its robust offerings on physical media, the album has a strong possibility of becoming one of the year’s biggest commercial successes, rivaling releases like Harry Styles’s “Harry’s House” (which had the biggest opening of the year, thanks in part to vinyl sales), Bad Bunny’s “Un Verano Sin Ti” and Disney’s “Encanto” soundtrack.Swift’s competition this year has also been notably soft. Despite the arrival of new albums by high-profile artists — Drake, Lizzo, Post Malone, Megan Thee Stallion, even BTS — few have had huge debut weeks or much staying power on the charts; one of the few new releases that has held fast in the Top 5 lately is Beyoncé’s “Renaissance,” which also had the biggest opening for a woman this year. The last artist to sell a million copies in a week was Swift, with “Reputation” in 2017.Swift teased the announcement of “Midnights” late Sunday in an acceptance speech at the MTV Video Music Awards, where “All Too Well: The Short Film” — from her “Red” rerecording project — won three awards, including video of the year. About an hour later, her website began taking orders. More