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    Love a TV Show? Now You Can Live It.

    Streamers and networks are creating live experiences to promote series like “Squid Game” and “Only Murders in the Building.” But do they amount to anything more than just marketing?On a sun-nuzzled morning in Los Angeles, 25 people filed into a narrow, windowless room. They were about to participate in “Squid Game: The Trials,” an interactive experience based on the popular, dystopian Netflix franchise.A South Korean series about an indebted man who enters a deadly tournament, “Squid Game” was a surprise hit for Netflix two years ago. In November, Netflix released a companion reality series in which 456 players competed, less lethally, for a $4.56 million prize. Now anyone with $39 — or $99 for a V.I.P. pass that includes parking and coat check — can play along in real-time. A ticket is an entree to a 70-minute roundelay of dire versions of children’s playground games, with Korean snacks, claw games and shopping to follow.The original “Squid Game, ” a savage anticapitalist satire, delights in blood sport. The reality version, though gentler, takes a dim view of human nature. But in the rooms of the interactive experience, housed on the former soundstage of “The Price Is Right,” the mood was cheerful, even giddy. “Squid Game” fans — dads and sons, friend groups, couples, a grandmother celebrating her birthday — thrilled to each callback and Easter egg. Many of them had come in tracksuit costume. Once the trials were complete (the grandmother had won, via light cheating), they happily browsed the snack stalls.Some players came to “Squid Game: The Trials” in tracksuit constumes.Jamie Lee Taete for The New York TimesThe event was held in the former home of “The Price Is Right,” but its games were much gorier.Jamie Lee Taete for The New York Times“Squid Game: The Trials” is the latest in a trend of immersive experiences designed to lever an imaginary world into our real one. Referred to as brand activations or brand experiences, these events transform television shows (and films and sometimes consumer products) into multidimensional happenings.“It’s moving and it’s organized and it’s becoming a lot more expected,” Fri Forjindam, whose company Mycotoo specializes in immersive design, said of the trend.This past year, in New York City alone, fans could snuggle on the couch during a “Friends” experience, wander through an opulent theater during an “Only Murders in the Building” experience, solve a murder at “Welcome to the Continental: The Hotel Bar Experience,” dance the night away at a ball out of “Bridgerton” or sip cocktails while ogling Carrie Bradshaw’s shoe closet. Really, the options are legion. (In 2017, the FX series “Legion” rated an experience, too.)“We are bringing a theme park to people,” Marian Lee, Netflix’s chief marketing officer, said. “We are going to where the fans are.”These participatory and walk-through experiences have been part of the media landscape for more than 20 years, but until recently they have been rare and exclusive, the province of events like Comic Con or the South by Southwest festival or some of the splashier premieres. An amalgam of theater, commerce, viral marketing and fan service, they were intended to publicize shows in ways more forceful and creative than a Sunset Boulevard billboard.“You don’t hear from people necessarily about billboards that they see,” said Barrie Gruner, Hulu’s executive vice president of marketing and publicity. “But these types of activations are what really help drive word of mouth.”In recent years, these experiences have multiplied, particularly for prestige shows. “The Walking Dead” has sponsored a zombie-ridden obstacle course. “Game of Thrones” has birthed an interactive studio tour. The pandemic accelerated the trend. Many viewers consumed unusual amounts of television during lockdown. When live events returned, marketing and publicity departments looked for innovative ways to engage those fans. Hulu debuted a “Nine Perfect Strangers” activation in 2021. The next year Netflix created elaborate experiences in multiple cities based on three of its most popular properties: “Bridgerton,” “Money Heist” and “Stranger Things.”“We’ve seen an acceleration, post-Covid, of people wanting to be out,” Lee said. “This is how fans are engaging.”Not every show or movie lends itself to an experience, but many do: Walking away from the “Squid Game” immersion, I stumbled across a lollipop-filled “Wonka” pop-up that had taken over part of a nearby shopping center.An experience based on the Netflix period dramedy “Bridgerton” was styled as a ball.NetflixAn amalgam of theater, commerce and viral marketing, the activations are designed to publicize shows and keep fans engaged.Federico Imperiale/NetflixThese activations offer titles another way to stand out, literally, amid a crowded mediascape. For series, specifically, they offer a way to retain fans between seasons.“A lot of shows can get hot for a season or two, but we’re really looking and interested in sustained success,” Gruner, from Hulu, said. “In order to do that, you need more than fans, you need advocates.”These brand extensions take different forms, which typically gesture toward older varieties of entertainment. Some resemble museum exhibits. Others, which can involve dozens of actors, resemble plays.“They’re not theater,” said Sarah Bay-Cheng, an academic who studies the intersections of theater and media. “But they are theatrical.” And now some of them are in fact theater, as in the case of “Stranger Things: The First Shadow,” a prequel that recently opened in London.Not every activation invites or demands absolute fidelity to its source material, though an experience risks disenchanting fans if it deviates too far. While streamers and networks typically outsource activations to external marketing farms, those firms tend to work closely with writers and producers to preserve the spirit of the work.“We’re all making sure that we’re coming to it from a place of authenticity,” said Forjindam, who has helped to design experiences for “Stranger Things,” “The Mandalorian” and “Westworld.” “And then from there, you break all the rules.”An “Only Murders in the Building” activation included props and costumes from the show.Mo DaoudGuests were invited to solve the mystery of the most recent season.Mo DaoudA recent “Only Murders in the Building” experience, held in September at Upper Manhattan’s United Palace theater, where the show had filmed, was a faithful, playful recreation of the show. Guests could wander onstage, backstage and through the lobby, surveying actual props and costumes from the show. Using special flashlights to illuminate clues, they could attempt to answer the most recent season’s whodunit just days before the finale aired.A week later and a few miles downtown, at “Welcome to the Continental: The Hotel Bar Experience,” fans would encounter all-new characters and an original mystery, inspired by the Peacock series “The Continental,” a prequel to the “John Wick” franchise. Inside the Beaver Building, which had lent its facade to the movies, ticket holders, who were encouraged to dress as assassins, were free to move from room to room, engaging actors at will. Or they could congregate at the bar and swallow some very strong cocktails.“We wanted guests to feel like they were the main character in their own show,” said Ollie Killick, whose company, Fever, designed the experience.But is the show really about them? Or are activations like these merely a means to a marketing end? If an experience delights fans, those fans, by documenting and posting, often in meticulous detail, become part of a show’s advertising campaign.An event to promote “The Continental,” a “John Wick” prequel, included an original mystery and cocktails.Bryan Bedder/Peacock“We do look at social buzz,” said Shannon Willett, the chief marketing officer at Peacock. “We want people to have a great time, have that great experience, post on social, talk about that experience to other people.” Though expensive to produce, such immersions will have a greater impact on fans and will likely lead to more social media impressions than a traditional billboard or print ad.Netflix’s Lee put the emphasis elsewhere. “For us, it’s about the fans,” she said. “We don’t approach it as advertising.” Netflix recently announced a plan to open destinations known as Netflix Houses, where fans can engage in rotating live experiences while also eating branded food and shopping for souvenirs.Though perhaps not conceived as an advertising ploy, a venue like this achieves some of what advertising intends, building brand identification and loyalty. And they may lack the intellectual and emotional nourishment that theatrical or museum experiences might offer.Last year, in Toronto, Bay-Cheng attended the “Bridgerton” ball. She was named the diamond of the season, which involved confetti, glitter and great fanfare. “It was just this amazing moment of totally unearned adoration,” she said.While she enjoyed the ball and understands these activations as reflecting the desire for a live experience, she worries that the form is inherently limiting, feeding fans more of what they already enjoy rather than challenging them with something new.There were true challenges at “Squid Game: The Trials.” (The marbles were nearly impossible.) And if the experience could not be reasonably mistaken for theater or art, it did provide moments of exhilaration, affection, collaboration and joy, which is more than most billboards can say.Had it felt like living inside the show? “No,” a woman said after the final challenge. “But it was fun.”Why would a person pay to immerse herself in a dystopia, albeit a fun dystopia? Mike Monello, whose company, Campfire NYC, designed the “Only Murders” experience, has one theory. If you love something, he believes, then you must want to share it, even if the thing you love, as in “Squid Game,” is a caustic drama with an alarming body count.“Opportunities like this offer people a chance to get together with your tribe and experience something unique,” Monello said. “We have the need to share in the things we love. And it’s a lot more fun to do it in person.” More

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    ‘Only Murders In the Building’ Season 3 Finale: The Show, and Deaths, Go On

    Tuesday’s finale of “Only Murders in the Building” wrapped a season that was a love letter to Broadway musicals, not least because it was a little silly.This notebook contains spoilers for the Season 3 finale of “Only Murders in the Building.”Everyone loves a Broadway hit. It’s possible that we enjoy a Broadway catastrophe — “Carrie,” “Diana, the Musical,” “Spider-Man: Turn Off the Dark” — a little more. Few productions have been as cataclysmic as Oliver Putnam’s “Death Rattle Dazzle,” a misbegotten gothic about murderous infants, re-conceived as a glittery musical. Think “Ruthless” but skewed younger and set at a Nova Scotian lighthouse.This musical was the centerpiece of Season 3 of the Hulu comedy “Only Murders in the Building,” which brought the amateur detectives played by Selena Gomez, Steve Martin and Martin Short out of their luxury apartment complex and into a sumptuous Broadway theater. (The theater is actually the opulent United Palace in Washington Heights, subbing for a space more than 100 blocks south.) “Death Rattle Dazzle” bore only the vaguest sequined resemblance to a real Broadway show, while demonstrating deep love of the form. Think of the season as a love letter to Broadway, written in lipstick and blood.On the original opening night, the leading man, Paul Rudd’s Ben Glenroy, was killed. Twice. Once with rat poison and again down an elevator shaft. Theater has its own violence. A good show “kills,” it “slays,” it “knocks them dead.” But this was s a bit much.Amid rehearsals for the original play’s transformation into a musical, several members of the cast and crew were accused of his murder. In the meantime, there were in-jokes about superstitions, spike tape, stage fright, Schmackary’s Cookies and the cavalier use of accents. The accent jokes were made at the expense of Meryl Streep. Matthew Broderick also showed up for some method skewering.During the season finale, which arrived on Tuesday (spoilers follow, so many), the murderers were finally revealed. The uberproducer Donna DeMeo (Linda Emond) had poisoned Ben to protect her son Cliff’s investment in the show. Then her son (Wesley Taylor), defending his mother and his ego, pushed a revived Ben down an elevator shaft.Was the motive love? Or money? Or artistic integrity? Yes? I think? Motive is never big with the “Only Murders Gang.” (Personally, I plumped for the documentarian Tobert (Jesse Williams), mainly because it’s hard to trust a man named Tobert.)This season didn’t often mirror what actually happens on Broadway, even as it assembled a crack team of Broadway composers — Justin Paul, Benj Pasek, Marc Shaiman, Michael R. Jackson and Sara Bareilles — to supply the songs. “Death Rattle Dazzle” was, even by Broadway’s variable standards, too inane, too sparkly. Perhaps the most delirious fiction, beyond the dancing crab people, was the notion that a single negative review, delivered here by the critic Maxine (Noma Dumezweni, deadpan and delectable), could be the precipitating event for a murder.The series’s madcap commitment was one of the most realistic aspects of “Death Rattle Dazzle,” which included singing shellfish and three babies suspected of murder.Patrick Harbron/HuluThankfully (and I write this as someone who covered Broadway for decades), critics don’t have quite that much power, but then again Martin’s Charles-Haden Savage described Maxine’s assessment as “a pan, a massacre.” And also: “The harshest review in the history of theater. A complete bloodletting.” After attending the musical’s opening night, Maxine has warmer feelings: “This dusty old chestnut has been Botoxed, bedazzled and brought back to life.” A complete about-face? Yes, that’s fiction, too.But what did feel real, just a smidgen, was the madcap commitment to the bit that putting on a musical requires. Most musicals, even those that eschew babies and shellfish, are at least a little silly. Unless you’re attending a theater camp, humans don’t spontaneously break into song, and there isn’t often a full orchestra backing them or a chorus that just happens to sing along in harmony while executing the occasional pas de bourrée. It’s ridiculous to think that a few lights, some spangled costumes and a set that’s mostly plywood will transport an audience to some far-off world.And yet, that’s what happens. Which is why we have and have had long-running musicals about, say, cats or trainee witches or the wildlife of the African savannah. Those crab people should feel right at home.A couple of weeks ago, I took the train up to the United Palace for an “Only Murders” pop-up event. Guests wandered the lush surroundings, sifting evidence with specialized flashlights. “Only Murders” is a TV show about a podcast, which this season was about a Broadway show. This event was also a strange hybrid of forms — gallery exhibit, immersive happening, escape room, a live-action watch party, Botoxed and bedazzled. Also you could get your makeup done, which seemed fun. And they gave you a puzzle on the way out.The best part, for me anyway, was a quiet moment in which I was able to sit in the orchestra and look up at the stage. In that plush seat, I could imagine all of the wonderful, outrageous, demented shows that had played there before and dream about what might come next. More

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    For ‘Only Murders’ Season 3, Not the Same Old Song and Dance

    Meryl Streep joined the cast for a season that moved much of the action to Broadway, enlisting a musical theater supergroup to write the songs.Meryl Streep was looking for levity — she was “in despair of the world for so many reasons,” she said, namely the climate crisis. So she reached out to the funniest people she could think of: Steve Martin and Martin Short, whose late-career resurgence as a double act has included a touring stage show, TV specials and their Emmy-winning Hulu comedy, “Only Murders in the Building.”“I knew they were doing their tour,” Streep said. “So I just basically called them and said, ‘If you ever want to work together, let’s do something.’”They did. Short and Martin suggested a stint on the third season of “Only Murders,” in which they play, along with Selena Gomez, amateur sleuths and podcasters who solve murders in their Upper West Side apartment building. Streep said yes without knowing what exactly would be required of her, but the series’s co-creator and showrunner John Hoffman already had a part in mind.“It really was like the stars were aligned,” Streep said.As it turned out, not only would she play a prominent guest role as Loretta Durkin, a struggling actress cast in a play directed by Short’s Oliver Putnam; she would also have to sing. (Streep and the other cast members interviewed all spoke before the actors’ strike began.)That’s because Season 3 of “Only Murders,” which premiered on Tuesday, moves out of the building — well, mostly. There is still a murder; viewers saw Paul Rudd drop dead on a stage at the end of Season 2. And technically, the murder still happens in the Arconia (it’s complicated), the stately prewar co-op of the series’s title.But rather than risk letting the show’s winning formula become too formulaic, the producers this season took the investigation to Broadway, where Oliver is staging an original musical. And to do it right, they enlisted the aid of a musical theater supergroup led by Benj Pasek and Justin Paul, known for their work on “Dear Evan Hansen” and “La La Land.”Given the cast and creative team assembled, it all makes for a very star-studded love letter to Broadway. Streep likened the experience to being a “theater company.” Paul compared it to “theater camp.”“It was just through and through a Broadway experience — there are just cameras filming it,” Paul said. “There was that same sort of ensemble sense, whether it was Meryl or Paul Rudd or Marty or Steve, that everybody was making this show together.”Paul Rudd, left (with, center left, Gerald Caesar; center right, Steve Martin; and Jason Veasey), plays a vainglorious movie star who makes a lot of enemies. Patrick Harbron/Hulu“Only Murders” has always had show-business jokes — Oliver is known for his legendary flops; Steve Martin’s Charles-Haden Savage is a washed-up TV star — but this season leans even further into its jazz hands impulses. In the premiere, a vainglorious movie star played by Rudd, who is starring in a nonmusical production from Oliver titled “Death Rattle,” is mysteriously offed (it turns out he survived that collapse onstage), potentially by another cast member.Desperate for the show to go on, Oliver tries to save his already absurd production by turning it into a musical: “Death Rattle Dazzle!,” an all-singing spectacle about infant triplets who might have committed murder.Hoffman said he could have played it safe, knowing that the coup was just getting the celebrities on board. Instead he decided to get ambitious with the song and dance numbers.“My idiocy is that instead of containing myself and giving them nothing but great, hopefully, dialogue scenes to do, let’s swing for the fences and go for everything we could possibly dream of,” he said.And it was the stuff of Hoffman’s dreams. He had thought Streep would be right for the part of Loretta but figured it would never happen, before learning that Short and Martin had been speaking with her. He also had Pasek and Paul on his wish list of potential composers when he discovered that one of his writers, Sas Goldberg, was an old friend of theirs. Turns out, they had already expressed interest in contributing when they learned she was on staff.“I was like, if they need a ditty, if they ever need anything, we’re obsessed with that show,” Pasek said. When Goldberg texted to take them up on that offer, “it felt like a very serendipitous moment,” Pasek added.Pasek and Paul just had one condition for Hoffman: They wanted to bring in several top Broadway songwriters to help out. Hoffman said yes.From left: Martin, Selena Gomez and Ryan Broussard in a scene from Season 3, which situates much of the action amid the production of a Broadway musical about murder.Patrick Harbron/HuluIn the show, the songs are written by Oliver, a man who survives mostly on dips and once directed a musical called “Newark! Newark!” In reality, the songs were written by accomplished professionals, who thus had to master a tricky tone: The songs needed to work for a patently ridiculous production but also be genuinely entertaining for viewers at home.For a complicated, ear worm of a patter song that Martin’s character sings as the detective in “Death Rattle Dazzle!,” Pasek and Paul brought on Marc Shaiman and Scott Wittman of “Hairspray” and “Some Like It Hot.” (“It was a thrill to sing and a thrill to be done with,” Martin said.) The playwright and composer Michael R. Jackson, whose musical “A Strange Loop” won a Pulitzer Prize and two Tonys, contributed a late-season showstopper for Streep.The Tony-nominated and Grammy-winning singer-songwriter Sara Bareilles was called in to co-write a lullaby titled “Look for the Light,” which Streep’s Loretta, playing a nanny in the musical, delivers to the tiny murder suspects. To prepare, the songwriters listened to Streep’s previous vocal performances to get a sense of her range.“It’s always nice when you know who you’re writing for because you can sort of tailor something to play to someone’s strengths,” Bareilles said. They emerged with a lovely ballad in which Streep croons in harmony with her fellow cast member Ashley Park, another Broadway veteran (“Mean Girls”).Streep, however, said she had been intimidated by the challenging melody. On the day of the recording session, she said, she had a “sort of a mental breakdown” after having to prep in only two days and being faced with new orchestration and a group of about 20 people gathered to hear her sing.“I really felt a responsibility to the music and to the song, which is a beautiful song, and I felt observed,” she said, adding that she “basically pulled a tiny diva move and said, ‘I can’t work like this’ or something.” (She laughed and then noted: “Oh god, that will be horrible unless you put it in all caps in print.”)There’s a burden to the expectation that comes with being Meryl Streep. “I just feel like sometimes the Meryl Streep of it all walks in like this ship, and everybody thinks, ‘Oh we’re going to watch the launch.’ And I think, ‘Oh yeah, you’re going to see the Titanic go down,’” she said.Her collaborators sang her praises.“It’s quite beautiful to witness after all of the laudatory things that have come her way, justifiably so, to watch her be nervous and to watch her be unsure,” Hoffman said.And Streep, of course, nailed it.“There was so much tenderness in her vulnerability,” Bareilles said. “She let that speak through her singing.”Short’s character, Oliver, tries to salvage his Broadway play by turning it into a musical, “Death Rattle Dazzle,” about whether infant triplets could have murdered their mother.Patrick Harbron/HuluThe world of backstage drama was, of course, familiar for the central trio. Short got his start in the 1972 Toronto production of “Godspell.” Martin has written two Broadway productions: the play “Meteor Shower” and the musical “Bright Star.” Gomez is the only one of them without Broadway experience, but she has toured as a pop star.“All three of us know show business and, I’d say, the stage world so well,” Martin said on a video call with Short and Gomez. “We draw upon a lot of memories: You know, the volatile director, the sensitive actor. And we don’t have to exaggerate to do it because we all have been there.”Still, Streep’s presence can be daunting for even the most seasoned performer, including Short.“I’m old and I’ve done this a long time,” he said. “And I’m driving to work the first day to work with Meryl, who I’ve known socially through the years but never worked with, and I found myself for first time in a long while going, Gee, I’m a little bit nervous.” During a pause in filming, Short was surprised to learn she had similar jitters.Selena Gomez was also star struck. “I never in a million years thought I would get to work with Meryl Streep,” she said. Streep’s performance, she added, made her cry. Alas, despite her other career as a pop recording artist, Gomez does not have a song in the onscreen musical.“I’m a terrible singer,” Martin said. “Selena should have a song, but her character is not in show business.” (Gomez does perform a quick Fosse-inspired dance number in a dream sequence.)During filming of the stage performances, which were shot at the United Palace in Washington Heights, Streep took up residence in the audience. Specifically, she wanted to watch Martin do his big tongue-twister number, “Which of the Pickwick Triplets Did It?”“We had a green room we could go to and sit around and bitch, but nobody went,” Streep said. “Everybody sat up there and watched him over and over and over. It was just divine.”So did the experience cure Streep’s malaise?It did, indeed, she said.“They go into everything on this show with this kind of 1940s cockeyed optimism,” she said. “And it was so lovely to be in that world.” More

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    Da’Vine Joy Randolph Doesn’t Want Anyone Finishing Her Sentences

    Whether in comedies like “Only Murders in the Building” or dramas like “On the Come Up,” the ubiquitous actor refuses to be pigeonholed.Please forgive Da’Vine Joy Randolph if she needs to stifle the occasional yawn. When she hopped on a video interview in late September, the omnipresent, extremely busy and still slightly jet-lagged actress had only just returned from Colombia, where she was filming “Shadow Force,” an action movie for the director Joe Carnahan.Despite the exotic locale and a fulfilling work experience, the otherwise upbeat Randolph emphasized that she was happy to be back on her home turf in Los Angeles. “Even on a vacation,” she said, “after the two-week mark, no matter how amazing the vacation is, you’re like, I’m ready.”Randolph, 36, has been on a relentless professional pace for more than a decade now, playing a range of memorable roles in theater, film and television. She recently co-starred in the drama “On the Come Up,” the directorial debut of Sanaa Lathan, playing Pooh, the supportive but no-nonsense aunt of an aspiring teenage rapper (Jamila C. Gray).Yet Randolph is probably better known for her work in several comedies, including the Hulu series “Only Murders in the Building” and films like “Dolemite Is My Name.”Why Randolph keeps turning up alongside the likes of Steve Martin, Eddie Murphy and Martin Short, she said, is anyone’s guess. “It’s actually quite a conundrum,” she said. “I think I have a good sense of humor, but I don’t consider myself funny.”Whatever type of story she is telling, Randolph said, she often takes a similar approach to her roles: “I really just focus on their dedication — everyone wants something.”She explained, “When people get into extreme situations or they want something bad enough, hilarity can ensue because the stakes are just that high. To the viewer, it can be comical. To me, I’m like in a Greek tragedy over here.”Rather than be remembered as a comedic or a dramatic performer, Randolph said she wants to be called “a transformational actor”: “I never want to get pigeonholed or known for one thing. I don’t want people to be able to finish my sentences.”Randolph shared the stories behind a few of her most memorable roles. These are edited excerpts from that conversation.Randolph as Oda Mae Brown in “Ghost the Musical.”Sara Krulwich/The New York Times‘Ghost the Musical’In the stage adaptation of the 1990 movie, which ran on Broadway in 2012, Randolph was cast as Oda Mae Brown, the psychic played in the film by Whoopi Goldberg.That was my first job ever, and it started very quickly. Like, roller coaster plunging down — there was no windup. You booked it [whooshing sound]. Now my life is fortunately and unfortunately like that — that can be the nature of what it is. But to be thrown in, in that way, was a lot of getting used to. When we found out that “Ghost” was closing, I remember saying to my agents, “I want to do a movie and a TV show and a straight play.” And I booked one of Robin Williams’s last movies [“The Angriest Man in Brooklyn”], an episode of “The Good Wife” and an original play at Atlantic Theater Company [“What Rhymes With America”]. I was like, whoa. Good manifesting.‘Selfie’Randolph played Charmonique, a co-worker of the pharmaceutical firm staffers played by Karen Gillan and John Cho, on this short-lived ABC cult sitcom from 2014.I got to learn all the ins and outs of network television. After an episode was released, I remember the producers being like: “The numbers, the numbers, what are the numbers? What are the ratings?” I was like, whoa, that’s a whole thing. You did the pilot, then after you get 13 [episodes], then you find out if you get the back nine. Which we didn’t on that show. And — because people ask me all the time — I genuinely don’t know why. Our co-workers don’t know why. I have spent time with Karen Gillan. We don’t know why. I promise you there’s no secret I’m withholding.‘Empire’On the Fox hip-hop soap opera that ended in 2020, Randolph played Poundcake, a onetime fellow prison inmate of Cookie Lyon (Taraji P. Henson).They built a whole soundstage and turned it into a prison, and it was just a two-hander with Taraji and me. It felt like getting back to the fundamentals, where I really got to dig in and play a different type of character. We were almost a whole other show within that show. Even the other actors were like, “How come you get to do all this stuff?” Craig [Brewer], the director of “Dolemite,” was directing me in one of the episodes for “Empire.” I was like, “You’re really cool to work with. Do you have any interesting stuff down the pike?” He said nothing. And then I go to the [“Dolemite”] audition, and I’m like, “Craig!” He was like, [sheepishly] “Oh, I didn’t know.”Randolph with, from left, Craig Robinson, Mike Epps, Tituss Burgess and Eddie Murphy in “Dolemite Is My Name,” a game-changer for her career.François Duhamel/Netflix‘Dolemite Is My Name’This 2019 comedic biopic starred Eddie Murphy as the stand-up and Blaxploitation actor Rudy Ray Moore and Randolph as Moore’s “Dolemite” screen partner Lady Reed.“Dolemite” changed the trajectory of my career. On my end, the work is never changing. My process, my way in — I don’t save myself for the big roles and phone it in for everything else. But the collaborative energy allowed my character to have a space to be seen and heard. Eddie is very meticulous with his work and this was a passion project for him, but he was so generous. Interestingly enough, I had booked it — deal signed and everything — and then they were like, uh, we don’t know. They made me re-audition, which was intense. But the gift in it was, if that didn’t happen, I wouldn’t have felt as confident and forthright. I was able to come to work being like, This is what I have to offer. Before I would have been like, [mousy voice] “What do you think, Mr. Murphy?” Now I was like, I know who she is and what they want from her.‘The Lost City’In this year’s hit comedy, Sandra Bullock starred as a romance novelist caught up in an unexpected jungle adventure and Randolph as her intrepid publisher.That was like my first true work-cation. It was wild. The last scene of the movie, where we were all on the beach, that’s where we lived. If the camera turned back, you would see the hotel we were staying at. The travel bans were just starting to come up from Covid, so for a lot of us, we were also very excited to be working. When you’re literally on the beach, it’s pretty hard to be a jerk. A lot of it had to do with Sandra Bullock and how she just took care of the actors.Sandra never got diva-ish or distanced herself, like, I’m over here and you’re down here. We were all in it together. I was having fun with the hair department. The moment I go into the jungle, I knew my hair was going to get more and more frizzy. It became like a game — each scene would be like, OK, so how frizzy is it?As Detective Williams in “Only Murders in the Building.”Patrick Harbron/Hulu‘Only Murders in the Building’As the resourceful Detective Williams on this Hulu comedy series, Randolph often crosses paths with the amateur sleuths played by Steve Martin, Martin Short and Selena Gomez.That job, one thousand percent, was because of “Dolemite.” Steve Martin told me he saw “Dolemite,” was very impressed — “You held your own,” that whole thing — and that was a straight offer from him and the showrunner. It’s such a wonderful working environment. Lovely hours. You’re out by like 6, 7 o’clock. You go have dinner, a life. And just to be around Steve Martin and Martin Short — they still have this childlike anticipation and excitement, like it was their first project. That blows me away, every single time.Williams is damn good at her job and has a crazy case that she’s trying to crack. She’s aggressive and that has made her successful. Then these three civilians get in the middle of things, trying to solve it for her, alongside her, in spite of her. That makes her job more difficult. But in the process, she learns maybe it is OK to not work by yourself all the time. She’s coming to terms with it and it’s awkward and uncomfortable. That’s where the comedy comes in.‘On the Come Up’Randolph’s character, Aunt Pooh, is the streetwise sister to Jay, an absentee mother played by Lathan, the film’s director, and the mentor to her niece, an aspiring rapper played by Gray.When I found out about that job, I was filming Netflix’s “Rustin,” playing Mahalia Jackson, so I’m giving full Christian, Southern Baptist auntie. To then go to that kind of auntie really intrigued me. But especially in telling Black-specific narratives from Black voices, there always has to be a message. Even with “Empire,” I don’t care if I’m an inmate, but there has to be a positive message that we grow and learn from. You see throughout the movie all the roles that Aunt Pooh was to her: I was her parent, and she was my niece and my best friend, if not a little sister. Which I think keeps their relationship very complex. As tough as Aunt Pooh is, she has this gushing heart for her family and for her niece, which was really quite special.The physical transformation was quite significant, and in a short amount of time. When I got to set, the costume just wasn’t quite hitting it. But the costume designer was really cool — I was like, “Do you trust me? I know who this person is and I can show you better than I can explain it to you.” She was like, “Sure, no problem.” And so, for two days, I went shopping here in L.A. and got all the costumes. Literally everything that I wear, that is what we pulled and bought. The moment I put it on, I was like, oh, OK. When you’re going from movie to movie, a lot of times, actors are wigged. But Sanaa Lathan, who had done a movie all about hair [“Nappily Ever After”], was like, “I think you really should rock your own hair.” I was like, no, no, I don’t want to do it. But the moment that we did the look, I was like, damn it, that’s it. Being that it was my own hair, I had to rock my hair like that on and off the set. The attention you get from that — I couldn’t be more different from it. I’m not method and I don’t usually subscribe to that. But it allowed me to stay in it and understand her. More

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    Study Shows Disability Representation Onscreen Is Increasing, but Still Falls Short

    The study published Tuesday also showed that television continues to lag behind film when it comes to representation of characters with disabilities.“CODA,” a film about the hearing child of deaf parents, won this year’s Academy Award for best picture, and one of its stars, Troy Kotsur, became the first deaf man to win an acting Oscar when he took home the award for best supporting actor. Lauren Ridloff became the Marvel Cinematic Universe’s first deaf superhero in “Eternals.” The Hulu mystery-comedy series “Only Murders in the Building” won acclaim for an almost entirely silent episode that highlighted the perspective of a deaf character (played by James Caverly).Even with these prominent examples of disability representation onscreen, relative to the approximately 26 percent of adults in the United States who have a physical or psychological disability, representation continued to lag behind, a new study released Tuesday by Nielsen found. The report, whose release was timed to the 32nd anniversary of the passage of the Americans with Disabilities Act, analyzed the representation of disabled characters on film and TV shows released from 1918 to 2022.The titles came from a Nielsen database that included about 164,000 films and TV shows that premiered over the past century. Of those, about 4.2 percent, or 6,895 titles, were tagged as having significant disability themes or content.Disability inclusion was highest, the study found, in 2019, when 518 productions with disability themes were released.Across the board in this year’s report, films again fared better than television — of the 6,895 titles that featured significant disability themes or content, about 59 percent (4,066) were feature films, and 18 percent (1,209) were regular series. (The remaining depictions were in other categories like short films, limited series, TV movies or specials.)Those numbers represent a slight shift toward television from last year, when a Nielsen report showed that 64 percent of depictions of disabled characters were in feature films, and 16 percent were in regular television series.A survey of more than 2,000 smartphone users on disability representation in media conducted in the first quarter of 2022 also found that people with disabilities were much more likely to take issue with portrayals of disabled characters. Viewers with disabilities were 34 percent more likely to say there was not enough representation of their identity group in media, and they were 52 percent more likely than those who did not identify as having a disability to characterize a TV portrayal of their identity group as inaccurate.Lauren Appelbaum, a vice president at RespectAbility, a nonprofit organization that participated in the Nielsen study last year, told The Times then that though the number of disabled characters continued to increase, approximately 95 percent of those roles were still portrayed by actors who did not have disabilities.But there have also been positive representations, as on the HBO series “The Sex Lives of College Girls,” which features a character who uses a wheelchair (played by Lauren Spencer, known as Lolo), a confident student who attends the show’s iconic nude party. Alaqua Cox also won acclaim for her performance as Maya Lopez/Echo, a deaf Cheyenne woman who has the ability to imitate other people’s movements, in the Disney+ series “Hawkeye.” More

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    The Wild History of the Real ‘Only Murders’ Building

    Viewers of the Hulu series know it as the Arconia, but the Upper West Side building has a name — and a dramatic story — of its own.Fans of the Hulu series “Only Murders in the Building,” which returns for its second season this week, know the building at the center of the drama as the Arconia, where Steve Martin, Martin Short and Selena Gomez play an unlikely trio of residents who become amateur sleuths with a podcast. But the Renaissance-style apartment building on the Upper West Side of Manhattan is actually called the Belnord, and it has been making headlines for more than a century.The creators of “Only Murders in the Building” renamed the building the Arconia for the Hulu series, which stars Steve Martin, Martin Short, above, and Selena Gomez as an unlikely trio of residents who become amateur sleuths with a podcast.Craig Blankenhorn/HuluFrom the get-go, the Belnord was a newsmaker — an edifice of excess, a home for hyperbole. When it was finished in 1909, covering a full city block at West 86th Street and Broadway, the architect boasted that it was the largest apartment building in the country, and maybe the world. Newspapers, including this one, touted the interior courtyard as the biggest in Manhattan — a half acre of open space, with a garden and a lawn “for a score of children to romp on,” crowned with a bountiful, tiered marble fountain.They marveled at its capacious rental apartments, 175 of them, each 50 feet deep, stretching from street to courtyard, with interior decoration “in the style of Louis XVI” — pale, painted paneling and “harmoniously tinted silks” on the walls — and the most up-to-date modern conveniences. The refrigerators had ice machines, so no iceman would ever invade the Belnord, as one paper put it. On the roof, each apartment had a private laundry, a low-tech luxury that included a tub, ironing board and clothesline — for the convenience of one’s maid.It would be its own city, this paper noted, with a population of more than 1,500. Over the years, there were notable tenants: Lee Strasberg, the dictatorial father of Method acting, who was often visited by his shy protégée Marilyn Monroe; Walter Matthau, when he was an up-and-coming theater actor with a young family; the actor Zero Mostel, who played Tevye in the original Broadway production of “Fiddler on the Roof”; and Isaac Bashevis Singer, the Nobel Prize-winning author, who liked to jog around the courtyard in a three-piece suit.When the Belnord was built in 1909, its architect, H. Hobart Weekes, of Hiss & Weekes, boasted that it was the largest apartment building in the country.via The New York Public LibraryBut by the 1970s, that city was in chaos. The ornate limestone-and-terra-cotta structure was crumbling, the roof was leaking and the plumbing cracked. Ceilings were collapsing. Stalactites, The New York Times reported in 1980, had formed in the basement. The fountain had been broken for years, and the garden was a fenced-in jungle, off limits to residents.The building’s owner, Lillian Seril, would earn the dubious distinction of being one of the city’s worst landlords: By all accounts, she was both litigious and recalcitrant, refusing to fix even the simplest issues, but energetic enough to sue not only her tenants but also the landlord association that threw her out for not paying her dues. (Tenants recalled buying their own refrigerators and sneaking them in with the help of sympathetic building staff, because Mrs. Seril would not allow their broken appliances to be repaired or replaced.)The Belnord’s residents, many of whom paid just a few hundred dollars a month for their enormous, house-like apartments, organized and revolted. In 1978, they began what would be the longest rent strike in the city’s history.For the 16 years that it went on, the Belnord battle was so contentious that one housing court judge declared that the two sides deserved each other, before washing his hands of the case when a settlement he had brokered collapsed. “I’m convinced the tenants and the owner are going to litigate the building to death,” he said. A city official likened the situation to the siege of Beirut.LEFT: When the building was constructed, The New York Times touted the courtyard’s lawn as a space for “a score of children to romp on.” RIGHT: Gary Barnett, the developer who bought the building in 1994, spent $100 million restoring it and also resuscitated the fountain at enormous expense.From left: via The Belnord; Vincent Tullo for The New York TimesThe battle ended in 1994, when the developer Gary Barnett, who was then only 38, bought the building with a group of investors for $15 million. (As part of the deal, Mrs. Seril insisted on retaining a 3,000-square-foot rent-controlled apartment for herself — at her death, in 2004, she was paying just $450 a month.) A decade later, Mr. Barnett and his company, Extell Development, would build One57, the funnel-shaped, blue-glass skyscraper on West 57th that was the city’s first supertall tower and, in so doing, incur the ire of preservationists, urban planners and civic groups. But in those years, he was a hero. The Belnord was his first Manhattan property, and he would spend $100 million shoring it up.He made various deals with individual tenants as he attempted to turn the place into a luxury rental building, with some apartments that leased for up to $45,000 a month. For a rabbi and his family who were paying $275 for a 4,000-square-foot apartment, Mr. Barnett bought a house in the New Jersey suburbs. Then there was the penthouse dweller who hankered for the desert: He flew her to Las Vegas to pick out a house with a pool, arranged for its purchase and paid her moving expenses. Other tenants opted to keep their low rents, but agreed to swap their vast, 11-room apartments for smaller ones.Mr. Barnett once joked that the fountain he had resuscitated at enormous expense — a project that involved disassembling and carting it away for repairs — was the fountain of youth, because nobody ever seemed to die at the Belnord.“It was a labor of love to restore that building,” he said recently. “But I didn’t really understand what I was getting into. It was quite a picture.”LEFT: A detail of an iron gate that Mr. Barnett restored in the 1990s. “It was a labor of love to restore that building,” he said recently. “But I didn’t really understand what I was getting into.” RIGHT: Through the gilded B, you can see the mosaic on a vaulted entrance.Vincent Tullo for The New York TimesBy 2015, Mr. Barnett was out of the picture, in a deal worth a reported $575 million.Like everything else at the Belnord, the terms of Mr. Barnett’s mortgage had been problematic, and for a time, after he stopped making the loan payments, the city classified the property as “distressed.” (The calculus of the building’s debt and its rental revenue never quite added up.) And so a new group of investors swooped in — the cast of which kept changing, as various players dropped out because of insolvency, lawsuits and other calamities — to turn the place into a high-end condominium, converting the 100 or so available apartments into showplaces with Italian kitchens sheathed in marble.Robert A.M. Stern, the architect whose firm handled the conversion, described the process as “a very high-class Botox treatment.”Prices for the revamped units ranged from about $3.6 million to more than $11 million, although some tenants bought their own apartments at deep discounts. After a rocky start, the condos are now selling briskly, keeping pace with the high-end market in the city, said Jonathan Miller, the veteran property and market appraiser.And now the Belnord is once again in the limelight, thanks to the Hulu series. John Hoffman, who created the show with Mr. Martin, was delighted and stunned to have scored the place for his production, particularly in the middle of a pandemic. While the atmospheric apartments of Mr. Martin, Mr. Short and Ms. Gomez’s characters were built on a sound stage, the story needed a building like the Belnord, with its grand appointments and panopticon of a courtyard.“I was obsessed,” Mr. Hoffman said. “I knew we could make something as elevated as that amazing building. It’s a cliché to say that the building itself is a character, but I like the challenge of getting beyond that cliché a bit. What pulls us out of our apartments to meet people? How well do you know your neighbors? Do you only connect when it’s necessary? The ways in which we get pulled together when we live in these spaces is what’s really interesting.”Debbie Marx grew up in the classic seven where she now lives — a time capsule of 1959, the year her parents moved into the building. Vincent Tullo for The New York TimesOne Friday evening in early June, Debbie Marx, a Latin teacher and longtime Belnord resident, led a visitor through her unrenovated classic seven, its meandering, book-lined hallways a time capsule from 1959, the year her parents moved in. Her father, Josef Marx, was an oboist and musicologist who had his own music publishing company; her mother, Angelina, had been a ballerina. Ms. Marx moved back into her childhood apartment in the late 1980s, when she was pregnant with her first child and her mother was living there alone. Ms. Marx’s father had died in 1978, a victim, in a way, of the Belnord battle, having suffered a heart attack in the courthouse during a hearing with his fellow tenants.Ms. Marx recalled growing up in the building — playing handball in the courtyard, which was forbidden by Mrs. Seril, and slipping through the bars of the fence to the off-limits garden, by then a riot of shrubs and trees. She had her own courtyard gang, with Walter Matthau’s daughter Jenny and others, but their transgressions were mild: nicking the hat from a doorman, commandeering the service elevator, dropping the odd water bomb.“It’s like an archaeological site,” Richard Stengel said of the building. “The further you burrow down, you get a different culture and history.”Mr. Stengel, the author, journalist and former State Department official, has been a tenant since 1992, when he moved into an apartment that had been charred by a fire and left vacant for years. (If you see Mr. Stengel on MSNBC, where he is a contributor, with a deep red bookshelf behind him, he is broadcasting from his apartment at the Belnord.)John Scanlon, the wily public relations man who died in 2001, was also a ’90s-era tenant. In those days, Mr. Scanlon was embroiled in another long-running New York City real estate battle: the first Trump divorce. (He was Ivana Trump’s spokesman.)Like Mr. Stengel, Mr. Scanlon was a member of a Belnord demographic that you might call literary-and-publishing adjacent. He liked to tease Mr. Stengel, who was then the editor of Time magazine, when they collided in the courtyard: “How does it feel to be on the cutting edge of the passé?”LEFT: A Renaissance-style mosaic at the building’s entrance. The entire structure was landmarked in 1966. RIGHT: Debbie Marx and her son, Nicolas Held, in the courtyard.Vincent Tullo for The New York TimesEarlier waves of tenants included Jewish European émigrés, unreconstructed Socialists and scores of psychoanalysts.“When we moved in, it had the feel of an Eastern European shtetl,” said Peter Krulewitch, a real estate investor who arrived 35 years ago with his wife, Deborah, a retired Estee Lauder executive, and soon formed what became known as the Belnord 18, one of the many splinter groups of building tenants who tried to negotiate with Mrs. Seril. “There were these wonderful aging lefties that had been there for years — and fought Mrs. Seril for years.”In many cases, those tenants had succession rights for their children. So despite the influx of condo buyers, Mr. Krulewitch said, the Belnord is a city that still — although just barely — has a population more culturally varied than the monolithic moneyed class that has taken over much of Manhattan.As Mr. Krulewitch put it, “It has been quite an adventure.”For weekly email updates on residential real estate news, sign up here. Follow us on Twitter: @nytrealestate. More

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    Review: Martin Short Kills in ‘Only Murders in the Building’

    Short, Steve Martin and Selena Gomez star in a Hulu comedy about homicide, podcasts and the peculiarities of life in a New York luxury prewar building.Martin Short gives a master class in “Only Murders in the Building,” the 10-episode Hulu series in which he stars with Selena Gomez and Steve Martin. (The first three episodes premiere Tuesday.) It’s not a class in acting or comedy so much as it is a seminar in agelessness and professionalism, and in Short’s unmatched ability to turn self-absorption into a virtue.Martin, who conceived of the show, created it with John Hoffman and stars in it — Martin’s first continuing role on television — is the elephant in the spacious rooms of the Upper West Side prewar apartment building where “Only Murders” is set. (The exteriors and the courtyard are those of the grand Belnord at Broadway and 86th Street.)But it is Short, his frequent collaborator, who gives the show some comic spark and humanity, making Martin and Gomez his foils, in the most charming way possible. He steals every scene, not through grandstanding but with the steady skill of an old pro. He slays with filler dialogue (“You’re kidding me!” when his character isn’t allowed to return to his apartment) and throwaway gags (“Oh, you’re not Scott Bakula?” aimed at the always graciously self-deprecating Martin). You wish he were onscreen every moment.He’s onscreen enough to carry you through “Only Murders,” an otherwise benign grab bag of familiar elements. It’s a lampoon of New York eccentricity, an ever so slightly mawkish tale of golden-agers getting their mojo back, and a cozy mystery of the closed-room variety, though in this case the room is a hulking co-op apartment building.The one original ingredient in this blend is showbiz comedy: the three lead characters are all obsessed with true-crime podcasts, and when a fellow resident of their building is murdered in his apartment, they whip up their own broadcast titled “Only Murders in the Building.” (The series has some vanity-project vibes, and the inscrutability of the title doesn’t help dispel them. It refers to one character’s insistence that their podcast remain strictly local; imagine Martin saying, “Only murders IN THE BUILDING.”)The central trio, pulled together by the murder, represent different shades of New York narcissism. Charles (Martin), a once-famous TV actor, is smug and misanthropic; Oliver (Short), a once-successful Broadway director, is gabby and theatrical; the much younger Mabel (Gomez), about whom little is known, is laconic and disdainful.The central trio bonds over a shared obsession with true-crime podcasts.Craig Blankenhorn/HuluAs they bond over their shared grisliness and get excited about both solving a mystery and creating a podcast, there’s fun to be had from Oliver and Charles’s bickering, and the amateur detective work, while pretty routine, passes by painlessly. The depiction of co-op life will be amusing at least to those familiar with the real thing, and it’s fleshed out by a great supporting cast drawn from New York theater: Nathan Lane as a deli king and sometime Broadway angel, Amy Ryan as a possible love interest for Charles, Jayne Houdyshell as the foul-mouthed board president, Vanessa Aspillaga as the super. Da’Vine Joy Randolph shows up as a real detective who despises true-crime podcasts, and Tina Fey and Sting (as himself) drop in for entertaining cameos.All of those seasoned performers provide moments of pleasure, and the various narrative threads play out with polished proficiency. But “Only Murders” doesn’t gel into something beyond the ordinary. Part of the problem is the time devoted to the show’s sentimental side, in which the podcast’s success might repair Oliver’s relationship with his son, return Charles’s self-esteem and solve the riddles of Mabel’s troubled past, breaking all of them out of their lonely New York shells.That material takes some of the life out of what’s otherwise a slight but charming comedy, and it doesn’t do any favors to Martin, whose performance is a little dour and closed off, or to Gomez, who looks uncomfortable and occasionally terrified. (With all the veteran talent on the set, you would think that someone could have helped her relax and find something natural to play.)It never slows down Short, however; he can turn on a dime and make Oliver’s desperation touching, then sail right back into high comic mode. He’s the real killer in the building. More