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    Broadway’s ‘KPOP’ Will Close on Sunday

    The final performance, just two weeks after its opening, will include a panel discussion about Asian American and Pacific Islander representation.“KPOP,” a new Broadway musical both celebrating and exploring the wildly popular Korean music genre, will close on Sunday, just two weeks after opening.The producers had hoped that the large and youthful global fan base for K-pop music would lead to a strong audience for the show, but instead it faced anemic ticket sales that made it impossible to keep going.The show’s grosses were consistently well below what it costs to run a Broadway musical; during the week that ended Dec. 4, it grossed just $126,493, making it the lowest-grossing musical now running. Its average ticket price was $32.06, which is also unsustainably low; the industry average that week was $128.34.“KPOP,” rich with performance numbers in a mix of English and Korean, tells the story of a solo singer, as well as a boy band and a girl group, all preparing for a U.S. concert tour. They are contending not only with the rigors of the performance style, but also some tensions with their producer, a documentary filmmaker, and among themselves.The show received mixed reviews, including a largely negative one in The New York Times. (The producers complained that the Times review was racially insensitive; Times editors defended the review.)The show, produced by Tim Forbes and Joey Parnes, was capitalized for up to $14 million, according to a filing with the Securities and Exchange Commission; that money has not been recouped. At the time of its closing, “KPOP” will have played 44 preview performances and 17 regular performances.“KPOP” features an original score, with songs by Helen Park and Max Vernon, and a book by Jason Kim. Directed by Teddy Bergman and choreographed by Jennifer Weber, “KPOP” was conceived by Kim and an immersive theater company called Woodshed Collective; its production life began with a fully immersive and more experimental nonprofit staging in 2017 at A.R.T./New York Theaters, produced by Ars Nova in association with Ma-Yi Theater Company and Woodshed Collective.The Broadway production, with a cast that included several alumni of K-pop groups, including the show’s star, Luna, began previews Oct. 13 and, after a string of absences, cancellations and postponements caused by Covid and other infections among the company, opened on Nov. 27 at Circle in the Square. That theater is among the smallest of the 41 Broadway houses; for KPOP, it is configured with 687 seats arranged on three sides of the stage.Overall sales on Broadway remain softer than they were before the onset of the coronavirus pandemic, and that has made survival even harder in an industry always characterized by more failures than successes. This fall, Gabriel Byrne’s solo show, “Walking With Ghosts,” also cut short its run because of weak box office sales; only a handful of this season’s shows appear to be on a path to possible profitability.“KPOP” was a milestone for Broadway in several ways: The first Korean-centered show written by Korean Americans, the first with an Asian female composer, and one of only a handful of shows with a cast that is predominantly Asian and Asian American. The production said that its final performance would include a panel discussion about Asian American and Pacific Islander representation on Broadway.The show, like many musicals on Broadway, is planning to produce a cast album. It is scheduled to be released in February by Sony Masterworks Broadway. More

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    Review: In ‘KPOP,’ Korean Pop and Broadway Meet (Too) Cute

    The worldwide sensation and American-style musical theater form an awkward alliance onstage.“A lot of people come to these things and they don’t even understand the language,” says Harry, a filmmaker who passes for the villain in the noisy yet skimpy new musical “KPOP.” “So what are they watching for?”Good question.For the record, the answer provided by Tiny, a member of a Korean pop group called RTMIS, is delivered, unlike a lot of the show, in English: “Perfection, Mr. Harry. OK?”And it’s true that if you enjoy the precision-drilled dancing, meticulous melisma and auto-tuned sentiments that have turned K-pop into a worldwide sensation over the past 10 years, you are likely to be among those cheering the musical’s Broadway incarnation, which opened on Sunday at Circle in the Square.But those who aren’t hard-core fans of the genre or don’t understand Korean — let alone those who saw the radically different and far superior Off Broadway version in 2017 — will have a harder time enjoying this one. For them, the musical is less an eye-opener than an ear-pounder, assiduously drowning out any ambitions it may once have had to be more.It can’t be lost on the creative team that in adapting their Off Broadway hit for a bigger and more conventional audience they courted the same fate as their fictional counterparts. Both then and now, the book of “KPOP,” by Jason Kim, concerns the efforts of a Seoul hit factory to push its stable of custom-groomed artists into crossover success in the United States. To do so, they are willing to sacrifice almost anything.That theme was given edgy, immersive expression in Teddy Bergman’s 2017 staging, produced by the experimental theater incubator Ars Nova in association with Ma-Yi Theater Company and Woodshed Collective. It imagined the audience as members of an itinerant focus group who, serving as emissaries of American taste, were led in small packs from space to space and given glimpses of what those sacrifices might mean.If some seemed silly, others were trenchant; an especially disturbing encounter involved a plastic surgeon. But by the time everyone assembled in one last room for a concert-cum-party, the giddy fun of the bubble-gummy songs (by Helen Park and Max Vernon) felt earned — even if the reversal was dramatically perplexing. Were we now celebrating what the rest of the show had encouraged us to disparage?That problem remains, with new ones added. To begin with, Bergman, directing again, faced an overwhelming difficulty in the fact that no Broadway theater could accommodate the immersive concept. Gabriel Hainer Evansohn’s set provides a partial solution: Instead of the audience moving, a tongue-shaped stage does, sliding back and forth bearing performers. And video screens mounted everywhere (Peter Nigrini is the projection designer) allow us to eavesdrop on the backstage action captured when Harry the filmmaker (Aubie Merrylees) goes rogue.Instead of the audience moving, a tongue-shaped stage does, sliding back and forth with the performers. Sara Krulwich/The New York TimesThe narrative frame was rebuilt less successfully. The audience, no longer a focus group, merely watches as a K-pop impresario named Ruby (Jully Lee) prepares for a concert that will introduce her stable of acts to America. There are three of them: the five-woman RTMIS (pronounced Artemis), the eight-man F8 (pronounced fate) and the solo diva MwE (pronounced mu-WEE) — an orphan Ruby has raised, Mama Rose-style, for stardom.MwE (played by the actual K-pop star Luna) has been reconfigured entirely. Her problem is no longer that she is aging out of pop credibility but that she wants creative freedom and a normal life with her boyfriend (Jinwoo Jung). Ruby ruthlessly tries to quash those dangerous ideas — love and creativity are not things a K-pop star can afford, she says — even as she complains about MwE’s failure to perform from the heart.This is familiar material, thinly delivered, and so is the dissatisfaction of the members of RTMIS, which is so vague and hastily resolved I barely caught what it was. Only among the members of F8 does the conflict feel fresh and worthy of exploration in song: Its seven longtime members resent the “new kid,” Brad, brought in to juice their American rollout. Biracial and Connecticut-raised, Brad (Zachary Noah Piser) is seen by the others as inauthentic; he isn’t even fluent in Korean.The songs, unfortunately, do not take up the challenge of investigating that issue, or any other. They are all diegetic — actual numbers performed by the characters — and are thus connected to the story, as in a jukebox musical, by only the feeblest of threads. When Brad tells the filmmaker that he grew up neither Korean enough for some nor American enough for others, and proceeds to sing a song called “Halfway,” we may expect an exploration of those feelings. But no, it’s a love ballad, addressed to a girl: “Can you meet me halfway, baby?”The same problem derails “Korean Man,” a song for F8 that you may think from the setup will express their assertion of national pride. As we learn from the parts of it that are performed in English, though, it’s mostly about having the “baddest swagger” and “bein’ a bad, bad boy.”Jully Lee, left, plays a K-pop impresario named Ruby, and the real-life K-pop star Luna plays MwE.Sara Krulwich/The New York TimesWith their link to the drama severed, and the drama in any case attenuated, the songs cease to function as they normally do in musical theater and collapse into a concert. That’s true even before the final 20 minutes of the show, when the filmmaker plot is summarily abandoned and, with it, any pretense of plot.So that flashback scene in which Ruby tells MwE, at 13, that she’s a “disaster” with “tree trunk legs,” and a choreographer shouts that she’s shaming her parents? Forget about it. Come hear the band. (Actually, there are only three instrumentalists.)By then, if you are not a fan, you may feel worn out by the aggressive mimicry of the K-pop performance style, not just in the mostly electronic arrangements but also in the minutely detailed choreography by Jennifer Weber, the squint-inducing lighting by Jiyoun Chang and the hundreds of can-you-top-this costumes by Clint Ramos and Sophia Choi. In that environment it’s hard to say whether Brad’s “Halfway” and MwE’s “Mute Bird” — acoustic songs simply staged and feelingly delivered — are actually lovely or merely a relief.In its remaking for Broadway I wish “KPOP” had preserved more moments like that: moments that allow you to consider what the excitement of K-pop (for those who feel it) and the expressiveness of American musical theater (likewise) can profitably say to each other. Both have their fans and no doubt their glories, as well as their limitations. But it seems to me that in introducing the two, a good place to have met would have been, well, halfway. “KPOP” still has far to go to get there.KPOPAt Circle in the Square, Manhattan; kpopbroadway.com. Running time: 2 hours 10 minutes. More

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    For ‘KPOP,’ a Broadway Transfer Is More Like a Reinvention

    The show’s creative team talks about revamping the immersive Off Broadway hit so that it moves “around the audience” at Circle in the Square Theater.Back in 2017, the musical “KPOP” had the kind of Off Broadway premiere that showbiz dreams are made of. The buzz around the production — which had the rare distinction of being about a specifically Asian pop-music style and having a largely Asian creative team — was so intense that desperate New Yorkers were pleading for tickets to its sold-out run at the small A.R.T./New York Theaters in Midtown Manhattan.Talk of a Broadway transfer started quickly thereafter, but, for a variety of reasons including the pandemic, it took five years for “KPOP” to finally make the jump. Now, at long last, the show is in previews, with an opening night set for Nov. 20.The musical Broadway audiences will see, however, is a very different beast from the one that opened in 2017: This is not so much a transfer as a reinvention.The original Ars Nova production, presented with Ma-Yi Theater Company and Woodshed Collective, was an immersive spectacle in which audience members followed a bunch of artists from room to room on two floors, and discovered how the Korean music industry relentlessly drills its stars (called idols) into poptastic precision.None of the 41 Broadway theaters could accommodate this sort of staging. But at least the one the show finally grabbed, Circle in the Square Theater, has a unique asset: It’s in the round.“I like to say it’s the world’s smallest arena — it’s a postage stamp of Madison Square Garden,” the director, Teddy Bergman, said. “For a show that traffics in pop, that collective energy and that collective effervescence felt like something we could capture like lightning in a bottle.”To preserve the sense that the audience is getting behind-the-scenes insights, the book writer, Jason Kim, altered the framing device: The show is now set up like a mockumentary about an upcoming American tour for a K-pop entertainment company’s roster — the boy band F8, the girl group RTMIS and the solo singer MwE.“At Ars Nova, the audience moved around and in this production we’re very much trying to move the piece around the audience,” Kim said. “I think the spirit of the show has been preserved, although it is a different format, and we are trying to engage the audience in very much a different way. We loved that the new theater casts an extra member, which is the audience.”The show is now set up like a mockumentary about a K-pop label’s roster, which includes the boy band F8, the girl group RTMIS and the solo singer MwEF8.Sara Krulwich/The New York TimesKevin Woo, center, in “KPOP,” now in previews at Circle in the Square Theater. There’s a “whole new appreciation and understanding and reception of this music in the States,” the show’s director said.Sara Krulwich/The New York TimesAnother reason for the transformation is the fact that the moment “KPOP” originally aimed to capture has changed dramatically. In 2017, most Americans had no knowledge of K-pop, save perhaps for the song “Gangnam Style,” by Psy. Nowadays, Korean acts like Stray Kids routinely top the U.S. music charts and in May a K-pop artist, AleXa, won NBC’s “American Song Contest” on behalf of Oklahoma, where she was raised.Over the past five years, Bergman said, “BTS happened and ushered in a whole new appreciation and understanding and reception of this music in the States.”He added: “We wanted to focus on what is the journey, the cost, the joy, the exhilaration, the sacrifice of these pathbreakers who are journeying into new territories and spreading this music. I didn’t have to come from a position of having to explain much, or really anything to the audience. It really freed us up to be able to dig deeper psychologically, emotionally.” (The show’s close relationship with South Korea means the deadly crowd surge in Seoul was deeply felt; the Broadway production made a curtain speech last weekend and had a moment of silence, and posted a statement on social media.)One beneficiary of this change in focus has been the character of MwE, played Off Broadway by Ashley Park and now portrayed by Luna, a South Korea-based actress and former member of the K-pop girl group f(x).“What I’m very excited about in this version is the examination of the female characters,” said Helen Park, who wrote the bilingual score with Max Vernon, and orchestrated and produced it for Broadway. “They all have different ambitions, different journeys, different histories, different characteristics. As an Asian woman, that’s something so special.”While MwE, only in her mid-20s, is already a battle-hardened music-industry vet, the new character of Brad is at the start of his idol career and struggling because he is being shunned by his F8 bandmates. Not only was he the last to join the band, but his being mixed race becomes a factor as well. The role had resonance for the actor playing him, Zachary Noah Piser, who has Chinese and Jewish roots: This spring he became the first Asian American actor to play the title role of “Dear Evan Hansen” full time on Broadway.“Brad’s whole situation is very kind of meta because it was very me — I was a newcomer to the Broadway production of ‘KPOP’ and he is the Asian white boy from Connecticut who gets plucked up and placed in this group,” Piser said in a video chat. Brad acts as an entry point into issues centering on identity — which were already present in the first version, but have since been retooled.“When we first started writing, the main idea behind the show was ‘How could K-pop cross over in America?’ — it’s what these Korean artists have to sacrifice in their authenticity in order to be palatable to an American market,” Vernon said on the phone. “Obviously K-pop crossed over, so we asked different questions, like, ‘What’s going on in these artists’ mental state behind the scenes? What kind of pressure is that exerting on their psyche, on their relationships with other people in their band?’”Luna, who got her start in K-pop before turning to musical theater in South Korea (starring in shows like “Legally Blonde,” for example), pointed out that “KPOP” nails the genre’s emphasis on rigorous training.“There are such detailed scenes that are really rooted in the reality of that world,” Luna said via an interpreter in a video conversation. “I feel that people who are actually K-pop singers or who are trainees will really relate. It also gives a sense of consolation for the immense amount of effort and hard work put into creating K-pop.”From left: Park, Kim, Weber, Bergman and Vernon.Justin J Wee for The New York TimesSUCH AN OVERHAUL of the show’s concept and characters also required a reshaping of the score, which The New York Times’s Ben Brantley described as being “as synthetically sweet and perversely addictive as the real thing” in his review. When asked about the balance between old and new songs, the creative team agreed that it was about half and half — “maybe more new than old,” Park said.She and Vernon also had to reflect the changes in the genre at large: The acts that were popular when they started working on the show, back in 2014, are different from the current ones, and fans were sure to notice dated references.“We were responding to Exo, 2NE1, Girls’ Generation, Psy, Big Bang, but K-pop music changes every three to four years so it would be like doing a show called ‘Pop’ and all the music sounds like Britney rather than Billie Eilish or whatever the great artists are that you’re listening to right now,” Vernon said on the phone. “Sometimes by the time musicals are on Broadway, it feels like they’re lagging 15 years behind the culture — we did not want that.”Similarly, the choreographer Jennifer Weber, who is also handling the Max Martin jukebox musical “& Juliet,” had to work within the specific parameters of K-pop dancing. Key elements are point moves, which are the visual answers to the songs’ hooks (one of the most famous remains Psy’s horse-riding gimmick in “Gangnam Style”).And because members of a group trade vocal lines at a quick pace, careful integration is needed to make the choreography work. “You have to almost break it down mathematically about who’s singing at what time,” Weber said on the phone. “You need to constantly be revealing who’s singing, so that person needs to pop out of the formation for their line — and that line could be as little as two bars.”Another way to assure that the show recreates the wondrous, kinetic excitement the best K-pop acts generate was to hire performers who had spent time in the trenches and could share their experience: In addition to Luna, the cast includes BoHyung, a former member of the girl group Spica; Min, formerly of Miss A; and Kevin Woo, once in U-KISS.“A lot of my questions in the first weeks were like, ‘How do you breathe? How do you execute this incredibly intricate choreography?’” Piser said. “The biggest response I got from the K-pop idols in our show was, ‘You’ve got to be patient, you’ve got to be good to yourself and you’ve got to trust the process.’”With “KPOP” now on Broadway, its creators are aware that the show is not just going up against other musicals but against actual K-pop artists — and this time again, the intimacy of Circle in the Square could come through.“We’re competing with Blackpink and BTS,” Bergman said, laughing, “but I don’t know where else you’re going to see BTS with 600 other people. Unless you’re Jeff Bezos or something.” More

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    K-Pop Star Luna to Make Broadway Debut in ‘KPOP’ the Musical

    The show, which had an Off Broadway run in 2017, will begin previews this fall at Circle in the Square Theater.“KPOP,” a high-energy multimedia show about Korean pop stars, will transfer to Broadway this fall.And at New York’s Korean Cultural Center on Wednesday morning, it was announced that the K-pop star Luna will be making her Broadway debut as the star of the show.“Anyone who has followed my career knows that musical theater has always been a driving passion of mine,” Luna said at the announcement. “Broadway represents the pinnacle of achievement in my profession, so being able to bring my culture to the fans who flock here from all over the world to see a Broadway show is the honor of my life.”The musical, conceived by Woodshed Collective and Jason Kim, had an Off Broadway run in 2017 at A.R.T./New York, where it was an immersive performance piece that occupied two floors of a building in Hell’s Kitchen. Kim wrote the book, and music and lyrics are by Helen Park and Max Vernon. “The world we explore in ‘KPOP’ is cutthroat, relentless in its pursuit of perfection, full of passionate, hugely ambitious artists, and ultimately a source of joy,” Park said on Wednesday.The show’s Off Broadway director, Teddy Bergman, and its choreographer, Jennifer Weber, will return for the Broadway production. Previews are to start on Oct. 13 at the Circle in the Square Theater; opening night is set for Nov. 20.Luna began her career in 2009 as the main vocalist and lead dancer of the K-pop girl group f(x) — one of the first groups to cross over into the United States — and went on to establish herself as a musical theater actress. In 2011, the singer, born Park Sun-young, starred as Elle Woods in the South Korean production of “Legally Blonde.”The same year she also starred as Violet Sanford in a musical adaptation of “Coyote Ugly” in Seoul. Since then, she has had lead roles in “High School Musical on Stage!” (2013), “In the Heights” (2015-16) and “Mamma Mia!” (2019-20).The cast of “KPOP” during the Off Broadway run, which was an immersive performance piece that covered two floors of a building in Hell’s Kitchen.Vincent Tullo for The New York TimesNow, she’ll be starring in “KPOP.” The producers say that the Broadway version of the show will tell the story of one singer’s internal struggle, which in turn threatens to dismantle one of the biggest labels in the industry. At the same time, a host of international superstars are risking it all for a one-night-only concert.“For those of you who already know and love K-pop music, this show is going to remind you why you fell in love with it in the first place,” Luna said. “For those of you yet to discover K-pop, get ready. We are going to blow you away.”The lead producers of the Broadway production of “KPOP” are Tim Forbes and Joey Parnes. The Off Broadway show, which had a sold-out run, was an Ars Nova production in collaboration with Ma-Yi Theater Company and Woodshed Collective.The Off Broadway production received mostly positive reviews. In his review for The New York Times, Ben Brantley, said: “The show is best when parody blurs into the already surreal dimensions of what’s being parodied.” More