Roc Nation

Subterms

    Latest story

    138 Shares179 Views

    Usher to Headline 2024 Super Bowl Halftime Show in Las Vegas

    by

    “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list,” the eight-time Grammy winner said.Usher Raymond, the eight-time Grammy-winning singer known as Usher, will headline the halftime show of Super Bowl LVIII in Las Vegas, the National Football League, Roc Nation and Apple Music announced on Sunday. It comes in the second year of the league’s multiyear deal with Apple Music and will be Usher’s first time starring in the show.“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list,” Raymond said in a statement. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before. Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”Raymond, 44, performed at the Super Bowl halftime show in 2011 at AT&T Stadium in Arlington, Texas, as a complement to the lead act, the Black Eyed Peas. Raymond had been rumored as a potential candidate for this year’s halftime production after he extended his residency of shows in Las Vegas, which began in July 2022. His participation comes amid the N.F.L.’s partnership with Jay-Z’s sports and entertainment agency Roc Nation, which was signed in 2019 to boost the quality of its halftime shows.“Beyond his flawless singing and exceptional choreography, Usher bares his soul,” Jay-Z said in a statement. “I can’t wait to see the magic,” he added.Raymond’s performance follows Rihanna, who performed last year in Glendale, Ariz., making her pregnancy public from the sky-high Super Bowl stage, and catching the attention of fans on social media. In February 2022 at SoFi Stadium in Inglewood, Calif., as a nostalgic nod to the Super Bowl’s return to the region, the Los Angeles rap icons Dr. Dre, Snoop Dogg and Kendrick Lamar performed at the halftime show, along with Eminem, Mary J. Blige and the special guest, 50 Cent.Raymond, a 23-time Grammy nominee, won his first Grammy in 2001 in the category best male R&B vocal performance for the song “U Remind Me.” His popularity rose in 2004 when he released the album Confessions. His most recent Grammy win came in 2013 for the song, “Climax.” Raymond, who has served as a coach for the game show The Voice and appeared in handful of movies, is currently performing concerts in Paris.The Super Bowl will take place on Feb. 11, 2024, and be hosted for the first time in Las Vegas at Allegiant Stadium, the $2-billion jet-black venue built by the Las Vegas Raiders owner Mark Davis ahead of the team’s move to the city after the 2019 season.The N.F.L. had long shunned Las Vegas as a market and its association with gambling until 2018, when the Supreme Court struck down a law that prohibited sports betting. Since then, Las Vegas has hosted the draft and the league’s annual all-star game, the Pro Bowl, but has also struggled with a string of high-profile arrests of players in the city. More

    More stories

    • 125 Shares99 Views

      in Music

      How a Jay-Z Exhibit Took Over the Brooklyn Public Library

      by

      “The Book of Hov,” an elaborate summer exhibition at the borough’s main branch, was quietly conceived by his team as a surprise tribute that opens Friday.Earlier this week, when passages of Jay-Z lyrics from songs like “Hard Knock Life (Ghetto Anthem)” and “Justify My Thug” appeared on the Art Deco-style, curved limestone facade of the Brooklyn Public Library’s main branch, fans and passers-by could only speculate on the occasion for the building’s sudden makeover. A surprise concert for the rapper’s home borough? A tribute to the 50th anniversary of hip-hop this summer?The answer, it turned out, was neither — and also a secret even from the man himself.On Thursday evening, when Jay-Z entered the library for a private event surrounded by an inner circle of family, friends and business associates, he was greeted by his live band playing instrumental versions of his hits out front, and a career-spanning archival exhibition that he never asked for inside.Jay-Z learned about the exhibition at a private event held at the library on Thursday night.Simbarashe Cha for The New York Times“I know he wouldn’t let us do this,” said Desiree Perez, the chief executive of Jay-Z’s entertainment empire Roc Nation, about keeping such elaborate plans from the boss. “This could never happen if he was involved.”Featuring artwork, music, memorabilia, ephemera and large-scale recreations of touchstones from a sprawling career, “The Book of Hov,” which will run through the summer, might seem more at home at the Brooklyn Museum down the block. But by installing the showcase across eight zones of a functioning library, its architects are aiming to bring aspirational celebrity extravagance to a free public haven just a few miles from the Marcy Houses where Jay-Z grew up.“Jay belongs to the people,” Perez said. “It’s a place that feels comfortable. It’s not intimidating. A lot of people go to the museum, but a lot of people don’t.”Nicola Yeoman and Dan Tobin Smith’s mash-up of instruments that was photographed for the “Blueprint 3” cover.Amir Hamja/The New York TimesA Gucci jacket tied to the release of Jay-Z’s 2010 memoir, “Decoded.”Amir Hamja/The New York TimesA mural by Jazz Grant made of hand-cut and scanned imagery from Jay-Z’s archives.Amir Hamja/The New York TimesOnly the debut on Thursday was meant to be exclusive. Following a private tour through his own memories, Jay-Z made himself scarce when the tightly controlled doors opened, content to leave the V.I.P. guests among representations of his many likenesses, from Mafioso M.C. to boardroom mogul to social justice string-puller.Even his elusive wife, Beyoncé, mingled more, at least momentarily, as crowds gathered outside to catch glimpses of the Jay-Z extended universe — athletes like Jayson Tatum and Robinson Cano; the musicians Lil Uzi Vert, DJ Khaled and Questlove; the director Josh Safdie and the businessman Michael Rubin.By Friday, when the exhibit opens to the masses, the hors d’oeuvres and passed drinks — Jay-Z’s brands, naturally — would be gone. But remaining among the stacks are statues, sneakers, paintings, platinum plaques, trophies and news clippings tied to Jay-Z’s 13 albums and the companies he founded, including Rocawear and Tidal.The library had initially pitched Jay-Z as an honoree for its annual fund-raising gala. But when its chief executive, Linda E. Johnson — the wife of another Jay-Z ally, the developer Bruce Ratner — floated the idea to Perez of Roc Nation, the pair pivoted.One area of the library features playable turntables and vinyl representing the samples used across Jay-Z’s catalog.Amir Hamja/The New York Times“I just asked her, ‘How big is the library?’” Perez recalled. “And when she said 350,000 square feet, I couldn’t believe it.”Throughout the pandemic, Perez and Roc Nation had been plotting to display artifacts that conveyed Jay-Z’s influence across music, business and broader culture, including the pallets’ worth of master recordings he had regained ownership of over the years.“That archive belongs in Brooklyn,” said Johnson, who oversaw the merger of the Brooklyn Public Library and Brooklyn Historical Society.Together, the teams began planning “The Book of Hov” in January, tapping the production designers Bruce and Shelley Rodgers, Emmy-winning veterans of the Super Bowl halftime show, as well as the creative agency General Idea to conceive and execute the elaborate project.It wasn’t just displaying memorabilia. Beyond the library’s main atrium, beneath an enormous Jay-Z collage, now sits a full-scale replica of the main room from Baseline Recording Studios, where Jay-Z created some of his best-known songs. Every detail had to be correct, down to the TV size and the tub of Dum Dums on the counter.A full-scale recreation of the main room from Baseline Recording Studios, where Jay-Z created some of his most famous songs.Amir Hamja/The New York TimesA reel-to-reel machine in the replica of Baseline Studios.Amir Hamja/The New York TimesA Betacam master tape of the song “99 Problems.”Amir Hamja/The New York Times“They had the wrong couch, the wrong soundboard,” said Juan Perez, a Roc Nation executive and longtime friend of Jay-Z’s, who designed the original studio and gave plenty of notes for the recreation.Another area of the library features playable turntables and vinyl representing the samples used across Jay-Z’s catalog, surrounded by the encased tape reels, floppy disks and CDs containing his original music.Bruce Rodgers, the production designer now working on his 18th Super Bowl halftime show, called the project “probably the most intense installation I’ve ever been involved in,” adding: “We didn’t want to interrupt the normal workings of the library, but we wanted to make a statement.” That included flying in “ninjas” from the West Coast who could rappel up and down the building to install the lyrical facade in time.An area of the exhibition designed for children to make paper planes.Amir Hamja/The New York TimesThe paper plane is a Roc Nation logo attached to an inspirational motto.Amir Hamja/The New York TimesPart of the exhibition is dedicated to Jay-Z’s philanthropy and social justice work, as well as his various businesses.Amir Hamja/The New York Times“People thought I was a little out of my mind,” Johnson, the library executive, said. “I don’t think I’d be going out on a limb to say that this is the biggest exhibition we’ve ever done.”While the valuables will require additional security, Brooklyn Public Library was not paying for any of the production for the show, she added. “Roc Nation is doing a lot for us financially,” Johnson said, including a substantial donation tied to the gala in October, when Jay-Z and his mother, Gloria Carter, will be honored.In the meantime, Jay-Z will also be helping, perhaps unwittingly, with sign-ups. In addition to the draw of the exhibition itself, the library is producing 13 limited-edition library card variations featuring its homegrown star — one for each album.“I’m concerned about crowds,” Johnson said, conveying equal parts trepidation and excitement. “We’ll run out, I suspect.” More

    • 88 Shares149 Views

      in Music

      Rihanna to Perform at Super Bowl Halftime

      by

      The singer’s highly anticipated return to the stage will include the first halftime show under the N.F.L.’s new sponsorship deal with Apple Music.Rihanna will perform at the Super Bowl in Glendale, Ariz., on Feb. 12 as the N.F.L. enters the first year of a new deal with Apple Music as primary sponsor of the halftime show, replacing Pepsi.It is the first scheduled return to the stage for an artist who last performed publicly at the Grammy Awards in early 2018, and whose most recent solo album, “Anti,” was released in January 2016.“We’re excited to partner with Rihanna, Roc Nation and the N.F.L. to bring music and sports fans a momentous show,” said Oliver Schusser, Apple’s vice president for Apple Music and Beats.The announcement is an about-face for the singer, who was among the artists who rebuffed invitations to perform on football’s biggest stage in support of Colin Kaepernick, the former 49ers quarterback who has been unable to find a new team since he became a free agent in March 2017. Kaepernick accused the league of blackballing him because of his kneeling during the national anthem to protest police brutality toward Black people.Facing player protests and an impending loss of cachet for the show, the N.F.L. in 2019 signed on Jay-Z and Roc Nation, the rapper’s entertainment and sports company, as “live music entertainment strategist,” to consult on the Super Bowl halftime show and contribute to the league’s activism campaign, Inspire Change.Rihanna is both managed by Roc Nation and signed to its record label, according to the company’s website.Last February’s halftime show in Inglewood, Calif., was the third under Roc Nation’s guidance. The hometown rap icons Dr. Dre, Snoop Dogg and Kendrick Lamar and the singer Mary J. Blige delivered well-regarded performances which book-ended that of the rapper Eminem. In what appeared to be a reference to Kaepernick’s protest, Eminem knelt after performing “Lose Yourself” in a move that was anticipated by N.F.L. officials who had seen him do it in rehearsals.In the years since Rihanna’s last album release, she has appeared as a guest on a small handful of singles by other artists — including DJ Khaled’s “Wild Thoughts,” which hit No. 2 on the Billboard chart in 2017 — and intermittently teased new music of her own, though none has materialized.As a result, what would be Rihanna’s ninth studio album has taken on a near-mythic quality among fans — who regularly refer to it as “R9” — even as the singer has focused instead on her business empire, which includes the Savage x Fenty lingerie brand and skin care and makeup lines that have contributed to her $1.7 billion net worth, as estimated in 2021 by Forbes.Earlier this year, Rihanna had her first child with the rapper ASAP Rocky.In a 2019 interview with T Magazine, the singer of hits like “Umbrella” and “We Found Love” said the new album would, as long rumored, be a reggae project, while joking about the fan-given name. “I’m about to call it that probably, ’cause they have haunted me with this ‘R9, R9, when is R9 coming out?’ How will I accept another name after that’s been burned into my skull?”More recently, Rihanna told Vogue, “I’m looking at my next project completely differently from the way I had wanted to put it out before,” adding: “It’s authentic, it’ll be fun for me, and it takes a lot of the pressure off.” More

    • 150 Shares119 Views

      in Music

      Kendrick Lamar, Dr. Dre and Snoop Dogg to Share Super Bowl Halftime

      by

      The N.F.L. announced the three Southern California natives will share billing with Mary J. Blige and Eminem at Super Bowl LVI in Los Angeles.The N.F.L. announced Thursday that five performers would share headlining duties at the Super Bowl, with a distinct nod to West Coast hip-hop given the game’s location at SoFi Stadium in Inglewood, Calif. Three Southern California natives and rap titans — Dr. Dre, Snoop Dogg and Kendrick Lamar — will take the stage alongside Mary J. Blige and Eminem during the halftime show scheduled for Feb. 13, 2022. The game will air on NBC.“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said in a statement.The halftime show for Super Bowl 56 will be the third produced by Roc Nation, the entertainment and sports company started by the music impresario Jay-Z, as the N.F.L. pushes to modernize the show and appeal to a more diverse audience. Jennifer Lopez and Shakira were dual headliners of the 2020 performance in Miami Gardens, Fla. The Canadian pop superstar the Weeknd performed at halftime of February’s Super Bowl in Tampa, Fla., before a crowd limited by coronavirus pandemic restrictions. He reportedly spent $7 million of his own money on the production, in part to ensure that the spectacle would wow TV audiences.Organizers said the expected return of the Super Bowl’s usual capacity crowd at SoFi Stadium, the $5 billion venue near Los Angeles International Airport that opened in 2020, would restore energy to the festivities.“This year we are blowing the roof off the concept of collaboration,” said Adam Harter, the senior vice president of media, sports and entertainment at PepsiCo, which sponsors the show. “Along with the N.F.L. and Roc Nation, we continue to try and push the limits on what fans can expect during the most exciting 12 minutes in music.”The Super Bowl is typically the most watched broadcast of the year, despite ratings declining in five of the past six years, notably among the advertiser-coveted demographic of people aged between 18 and 49. In February, 96 million people watched the Super Bowl between the Tampa Bay Buccaneers and the Kansas City Chiefs, the game’s smallest audience in 15 years, despite the N.F.L.’s biggest star, quarterback Tom Brady, leading Tampa to victory. That decrease was in line with overall drops in viewership for sporting events held amid the pandemic.If advertiser interest is any indication, though, this season’s Super Bowl could mark a resurgence. NBC said earlier this month that it had nearly sold out of Super Bowl advertising spots, which cost a record $6.5 million for 30 seconds.Kevin Draper contributed reporting. More

    • 125 Shares149 Views

      in Music

      Jay-Z Sells Half of Ace of Spades Champagne to LVMH

      by

      AdvertisementContinue reading the main storySupported byContinue reading the main storyJay-Z and LVMH, Two of the World’s Biggest Brands, Go Into BusinessLVMH will acquire half of Armand de Brignac, Jay-Z’s Champagne line known as Ace of Spades.Feb. 22, 2021, 6:55 a.m. ETBeyoncé and Jay-Z way back in 2015.Credit…Sam Hodgson for The New York TimesWhen Jay-Z clicked into a video call last week with Philippe Schaus, the chief executive of LVMH Moët Hennessy Louis Vuitton’s drinks business, the Zoom backgrounds told the story.Jay-Z spoke from a partly covered terrace of his Los Angeles home, wearing a casual sweater, accessorized by the outdoor living room and greenery around him. Mr. Schaus was in his office in Paris, wearing a suit, accessorized by shelves of elaborate drinks bottles behind him.The topic: the news that LVMH would acquire half of Armand de Brignac, Jay-Z’s bubbly brand. (Most people call it Ace of Spades, after its bottle’s branding.)The deal gives Jay-Z the organizational support and distribution power of a global drinks “machine,” as Mr. Schaus called it, while LVMH gets the cool clout and lifestyle marketing savvy of a pace-setting Black cultural leader at a time when the luxury sector’s racism is under particular scrutiny.Neither side would disclose the financial terms of the transaction. But if Jay-Z’s lyrics can be considered appropriate journalistic sourcing (it’s very probable they shouldn’t be), half of Armand de Brignac was valued in 2018 at $250 million. “I’m 50 percent of D’Ussé and it’s debt-free, 100 percent of Ace of Spades, worth half a B,” Jay-Z rapped on “What’s Free,” the Meek Mill track. (D’Ussé is the cognac brand that Jay-Z owns with Bacardi.)They were, however, more than happy to talk about their new relationship.“We were always looking to grow this brand,” said Jay-Z, “and this happened very naturally.”Mr. Schaus, who manages a Champagne portfolio for Moët Hennessy that includes Dom Pérignon and Krug, gushed right back. “In your understanding of the world of tomorrow, we believe you created a new consumer for Champagne,” he said, beaming at Jay-Z through the computer.Jay-Z in the presence of Moët (and Robert De Niro) at a gala in 2016.Credit…Rebecca Smeyne for The New York TimesIt’s not the most obvious time to invest in Champagne, amid a health pandemic that has kept bottle-service dance-club partying to a minimum in a world with little to celebrate. But then, LVMH is not just buying a new drinks brand: It’s buying cultural know-how and entree into markets not traditionally served by some of its brands.“We have to catch up somehow,” said Mr. Schaus on the Zoom call. “So this relationship will inject us with some better understanding of the market of tomorrow.”LVMH first attempted to access “the market of tomorrow” in 2019 when it teamed up with Rihanna to create the Fenty high fashion line — which was also, as it happened, when it first met Jay-Z. (Rihanna is represented by the management arm of Roc Nation, Jay-Z’s entertainment and sports company.) Though operations of Rihanna’s line were suspended less than two weeks ago, the Champagne partnership signals a strengthening of larger ties to the greater Jay-Z universe.The Ace of Spades deal was initially discussed in the summer of 2019, when Jay-Z hosted a lunch at his house for Bernard Arnault, LVMH’s founder and chairman, and Alexandre Arnault.The younger Mr. Arnault is the third of Bernard Arnault’s five children. He is, at 28, an increasingly visible force at LVMH. He became chief executive of Rimowa, the LVMH-owned German luggage brand, in 2017 at only 24; was the family member who accompanied his father when President Trump cut the ribbon on a new Louis Vuitton factory in Texas; and was recently named executive vice president of product and communications at Tiffany, which LVMH acquired in a $15.8 billion deal last year.He and Jay-Z are good friends who speak on the phone once a month or more. “I’ll send him a photo of something going on with me or he’ll send me a photo,” Jay-Z said. “It’s super natural, super chill. I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”Alexandre Arnault at his apartment in Paris in 2018.Credit…Julien Mignot for The New York TimesJay-Z at his office in Los Angeles in 2020.Credit…Renell Medrano for The New York TimesThe investment from LVMH, which has an all-white leadership team, gives Jay-Z an increased presence in an old, elite, European industry.“Just the idea of this partnership is a signal to a more diverse way of looking at things,” Jay-Z said of LVMH.“We have a long way to go,” Mr. Schaus said.Jay-Z’s cultural and business connection to Champagne is longstanding. He had been a fan of Cristal, helping to elevate it to an aspirational brand among hip-hop fans. But then, in 2006, an executive with Cristal’s parent company made comments to The Economist about the rap world’s patronage: “We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business,” he said.Jay-Z called for a boycott of Cristal and, that same year, he bought Armand de Brignac with a partner. He rebranded the product Ace of Spades, redesigned the bottles, and marketed it as a key element of the Jay-Z lifestyle, with a reveal in the “Show Me What You Got” video. He kept the brand mentions alive in 2014’s “We Made It Freestyle,” the year he purchased the remainder of the line.Though Champagne as a business suffered during the pandemic, Jay-Z said the market has recovered from its initial sharp drop-off in revenue and shipments in 2020, and has settled at a deficit of 20 percent.Both businessmen hope the “superluxury” sector may be first to recover, said Mr. Schaus. A bottle of Ace of Spaces can set you back between $300 to $64,999, for a 30-liter Midas bottle.Wealthy people have been affected the least in the current climate, Mr. Schaus said, and “will go back to enjoying and showing their pride in what they are and what they have achieved.”AdvertisementContinue reading the main story More

    • 113 Shares159 Views

      in Music

      Behind the Scenes at the Super Bowl Halftime Show

      by

      #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021N.F.L.’s Most Challenging YearGame HighlightsThe CommercialsHalftime ShowWhat We LearnedAdvertisementContinue reading the main storySupported byContinue reading the main storyBehind the Weeknd’s Halftime Show: Nasal Swabs and Backup PlansPutting on a Super Bowl halftime show is always a mammoth undertaking. The pandemic introduces many more logistical puzzles.The Weeknd is headlining this year’s Super Bowl halftime show, which has had to adapt to the challenges of mounting a live performance during a pandemic.Credit…Isaac Brekken/Getty ImagesFeb. 5, 2021[Follow the Super Bowl live between the Chiefs and Buccaneers.]When the Weeknd headlines the Super Bowl halftime show on Sunday, the stage will be in the stands, not on the field, to simplify the transition from game to performance. In the days leading up to the event, workers have visited a tent outside Raymond James Stadium in Tampa, Fla., to receive nasal swabs for Covid-19 tests. And though a smaller crew is putting on the show this year, the bathroom trailers have been going through three times as much water as usual — because of all that hand-washing.Amid a global pandemic, the gargantuan logistical undertaking that is the halftime show has gotten even more complicated.In a typical year, a massive stage is rolled out in pieces onto the football field, sound and lighting equipment is swiftly set up by hundreds of stagehands working shoulder to shoulder, and fans stream onto the turf to watch the extravaganza. This year, there is a cap on how many people can participate in the production, dense crowds of cheering fans are out of the question. And only about 1,050 people are expected to work to put on the show, a fraction of the work force in most years.The pandemic has halted live performances in much of the country, and many televised spectacles have resorted to pretaped segments to ensure the safety of performers and audiences. The halftime show’s production team, however, was intent on mounting a live performance in the stadium that they hoped would wow television audiences. To fulfill that dream, they would need contingency plans, thousands of KN95 masks and a willingness to break from decades of halftime-show tradition.“It’s going to be a different looking show, but it’s still going to be a live show,” said Jana Fleishman, an executive vice president at Roc Nation, the entertainment company founded by Jay-Z that was tapped by the N.F.L. in 2019 to create performances for marquee games like the Super Bowl. “It’s a whole new way of doing everything.”Last year’s halftime show, starring Jennifer Lopez, above, and Shakira, felt like an exultant, glittery party.Credit…Kevin Winter/Getty ImagesOne of the first logistical puzzles was figuring out how to pick staff members up from the airport and transport them to and from the hotel, said Dave Meyers, the show’s executive in charge of production and the chief operating officer at Diversified Production Services, an event production company based in New Jersey that is working on the halftime show.“Usually you pack everyone into a van, throw the bags into the back, everyone is sitting on each other’s laps,” Meyers said. “That can’t happen.”Instead, they rented more than 300 cars to transport everyone safely.Many of the company’s workers have been in Tampa for weeks, operating out of what they call a “compound” outside of Raymond James Stadium, the home of the Tampa Bay Buccaneers. The compound includes 50-foot-long office trailers, which used to fit about 20 employees each but now are limited to six. There are socially distant dining tents where people eat prepackaged food, and a signal for which tables have been sanitized: the ones with chairs tilted against them.Outside the perimeter of the event, there is a tent where halftime-show workers have been getting Covid-19 tests. Staff members have been getting tested every 48 hours, but now that game day is close, key employees, including those who are in proximity to the performers, are getting tested every day, Meyers said. Each day, workers fill out a health screening on their smartphones, and if they’re cleared, they get a color-coded wristband, with a new color each day so no one can wear yesterday’s undetected.It is unclear if this year’s show will mimic the high-budget elements of years past, like Katy Perry riding an animatronic lion.Credit…Christopher Polk/Getty ImagesEach time workers enter the stadium or a new area of the grounds, they scan a credential that hangs from around their necks so that in the event that someone tests positive for Covid-19 or needs to go into quarantine, the N.F.L. will know who else was in their vicinity. And there are contingency plans if workers have to quarantine: crucial employees, including Meyers, have understudies who stand ready to take their places.All of those measures are taken so that the Weeknd can step out onstage Sunday for a 12-minute act that aims to rival years past, when the country was not in the midst of a global health crisis.“Our biggest challenge is to make this show look like it’s not affected by Covid,” Meyers said.The challenge was apparent on Thursday at a news conference about the halftime show. When the Weeknd strode to the microphone, he took in the room and noted, “It’s kind of empty.” His words were perhaps a preview of how the stadium might look to people watching from home. (About 25,000 fans will be present — a little more than a third of its capacity — and they will be joined by thousands of cardboard cutouts.)During the 2017 halftime show, Lady Gaga clasped fans’ hands and embraced one of them, but the Weeknd is performing in an age of social distancing.Credit…Dave Clements/Sipa, via Associated PressBut the Weeknd (Abel Tesfaye), a 30-year-old Canadian pop star who has hits including “Can’t Feel My Face” and “Starboy,” is known for his theatrical flair. His work often has a brooding feel, an avant-garde edge, and even some blood and gore (he promised he would keep the halftime show “PG”).This will be the second Super Bowl halftime show produced in part by Jay-Z and Roc Nation, who were recruited by the N.F.L. at a time when performers were refusing to work with the league, in solidarity with Colin Kaepernick, the former San Francisco 49ers quarterback who began kneeling during the national anthem to protest police brutality and racial injustice.The N.F.L. and Roc Nation are keeping quiet about the details of the program to build anticipation, so it is unclear whether it will have the usual big-budget effects of halftime shows past, which have featured Jennifer Lopez dancing on a giant revolving pole, Katy Perry riding an animatronic lion and Diana Ross memorably exiting by helicopter.What is clear is that there is unlikely to be anything like the intimate moment Lady Gaga had with a few of her fans during her 2017 performance, when she clasped their hands and embraced one of them before going back onstage for “Bad Romance.” The Weeknd is taking the stage in a much more distanced world.Ken Belson contributed reporting.AdvertisementContinue reading the main story More

    • 113 Shares99 Views

      in Music

      The Weeknd’s Super Bowl Halftime Show Breaks With Tradition

      by

      #masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesSee Your Local RiskVaccine InformationWuhan, One Year LaterAdvertisementContinue reading the main storySupported byContinue reading the main storyThe Weeknd’s Super Bowl Halftime Show Breaks With TraditionThis time, the field won’t be swarming with fans crowding the stage. In fact, the stage won’t be on the field at all, but in the stands.The Weeknd in concert. He will be headlining the Super Bowl halftime show in Tampa on Sunday.Credit…Hayoung Jeon/EPA, via ShutterstockJulia Jacobs and Feb. 4, 2021, 3:09 p.m. ETWhether it stars Al Hirt, Michael Jackson or Beyoncé, the Super Bowl halftime show has always taken center stage on the field.But for the first time in the 55-year history of the game, the Weeknd, who is headlining this Sunday in Tampa, Fla., will perform on a stage set up in the stands in keeping with strict coronavirus protocols intended to limit contact with the players and coaches; his act may, however, include a brief interlude on the field.In a typical year, a massive stage is rolled onto the field and hundreds of fans pour out to surround it; this year only about 1,050 people are expected to work to put on the show, compared with 2,000 to 3,000 most years. Performers and crew members will receive Covid-19 tests before rehearsals and before the performance.When he strode to the microphone Thursday at a news conference, the Weeknd took in the room and noted, “It’s kind of empty.” His words were perhaps a preview of how the stadium might look to people watching from home. (About 25,000 fans will be in the stadium — less than half its 65,000-person capacity — joined by thousands of two-dimensional cardboard cutouts of fans provided by the N.F.L.)The Weeknd (Abel Tesfaye), is a 30-year-old Canadian pop star known for hits including “Can’t Feel My Face” and “Starboy.” His concerts often have a brooding feel and a dark, avant-garde edge. (The music video for his latest hit, “Blinding Lights,” opens with the Weeknd laughing maniacally, his face covered in blood.) He said that his halftime show would incorporate some of his trademark artistic themes but that he plans to be “respectful to the viewers at home.”“The story will continue,” he said, “but definitely we’ll keep it PG for the families.”This will be the second Super Bowl halftime show produced in part by Jay-Z and his entertainment company, Roc Nation, who were recruited by the N.F.L. in 2019. At the time, performers were refusing to work with the league, in solidarity with Colin Kaepernick, the former San Francisco 49ers quarterback who began kneeling during the national anthem to protest police brutality and racial injustice.The Coronavirus Outbreak More