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    How the O.J. Simpson Trial Changed What Comics Could Roast

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    Norm Macdonald and Jay Leno made the double homicides such a constant topic that refraining from jokes the way David Letterman did was noticeable.The weekend after a jury found O.J. Simpson not guilty of murder, the comedian Norm Macdonald opened Weekend Update on “Saturday Night Live” at his desk next to a photo of the defendant. “Well, it is finally official,” he said. “Murder is legal in the state of California.”The 1995 trial of Simpson, who died Wednesday at 76, didn’t just dominate and revolutionize the media. It also became an unlikely staple of comedy. The details of the killings of Nicole Brown Simpson and Ronald L. Goldman were daily fodder for punchlines on talk shows, sitcoms and stand-up stages. And Macdonald cemented his status as one of the finest comedians of his generation thanks to a fixation on what turned into one of the largest comedy genres of the 1990s: the O.J. joke.In his 1996 breakthrough special, “Bring the Pain,” Chris Rock’s button-pushing analysis of the dynamics of the O.J. Simpson case helped change the course of his career. He argued that fame is what saved Simpson. “If O.J. drove a bus, he wouldn’t even be O.J.,” he said. “He’d be Orenthal, the bus-driving murderer.”The O.J. joke was so pervasive in the 1990s that not telling one could make you stand out. In the week after Simpson’s arrest, Howard Stern went on “Late Show With David Letterman” during the most heated era of the late-night wars and asked the host why he was avoiding the subject. “I’ll tell you my problem with the situation,” Letterman responded. “Double homicides don’t crack me up the way they used to.”Letterman eventually did tell some jokes about the trial, including a Top 10 list of things that will get you kicked off the jury (No. 1: “Keep frisking yourself.”). But his caution was in sharp contrast to Jay Leno, who went all in on O.J. jokes on the “Tonight Show.” A study that tracked his monologues revealed that Leno told more punchlines about Simpson than about any other celebrity, edging out Michael Jackson and Martha Stewart. In one running bit, he imagined the trial judge, Lance Ito, and the lead prosecutor, Marcia Clark, as members of a Broadway chorus line. In an even more perversely glib parody, Leno recast the murder trial as a sitcom using the theme song from “Gilligan’s Island” and portraying Simpson as the lovable title character. Was this sketch turning real-life tragedy into diverting entertainment or parodying it? Watching it now makes the difference seem pointless.Moments like Simpson trying on the gloves at trial became fodder for Jay Leno, Macdonald and other comics. Vince Bucci/Agence France-Presse — Getty ImagesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      The O.J. Simpson White Bronco Is Now a Museum Piece. In Tennessee.

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      The vehicle that Simpson fled in as 95 million Americans watched on television is on display at the Alcatraz East Crime Museum in Pigeon Forge, Tenn.Tyler Starrett was on vacation with his family in Pigeon Forge, about 35 miles from Knoxville in eastern Tennessee, when they learned on Thursday that O.J. Simpson had died.So they changed plans. They had heard that one of the key artifacts of the Simpson case happened to be on display nearby at the Alcatraz East Crime Museum: the 1993 white Ford Bronco that Simpson fled from the police in, just days after the murders of Nicole Brown Simpson, his former wife, and Ronald L. Goldman. They could not resist.“If the Bronco is here in Pigeon Forge, why don’t we go see it?” Starrett, 23, said.Starrett is too young to have been among the 95 million television viewers who watched the low-speed chase unfold on June 17, 1994, when a swarm of police cars followed the white Bronco over some 60 miles of Southern California freeways, with Simpson holding a gun to his head in the back seat. But he was among those who visited the museum to see the vehicle in person on Thursday, as a three-minute clip of the police chase played on loop in the background.Pigeon Forge, best known for Dollywood, Dolly Parton’s theme park, is at first glance not an obvious home for such a relic. But in recent years, this town has increasingly become a place for attractions and museums dedicated to the offbeat and believe-it-or-not interests of an American tourist — including the Alcatraz East Crime Museum, which is housed in a prisonlike building designed to be a cross between the Tennessee State Prison just outside Nashville and the original Alcatraz, in San Francisco Bay.Inside the museum, the white Bronco is one of several notorious vehicles.It sits alongside the 1968 Volkswagen Beetle that was owned by the serial killer Ted Bundy, the 1933 Essex-Terraplane used by the bank robber John Dillinger and the so-called death car from the 1967 movie “Bonnie and Clyde,” riddled with bullet holes. (A Pigeon Forge snow globe featuring the museum, the Bronco and the Beetle can be purchased for $10.99 in the gift shop.)“There are events in history that will always stick in people’s minds, and I think the O.J. chase is one of those for a large number of people,” said Ally Pennington, the artifacts and projects manager for the museum.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      How Hertz Turned O.J. Simpson Into the ‘Superstar in Rent‐a‐Car’

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      The famous ad campaign paid dividends for both the company and its pitchman, who died on Wednesday.Executives at the rental car company Hertz knew what they wanted to project to potential business travelers in the 1970s: speed, reliability and efficiency.They quickly realized that one man radiated all of those qualities. So they made the football player O.J. Simpson, who died on Wednesday at the age of 76, the first Black star of a national television advertising campaign.“They had a slogan — the Superstar in Rent‐a‐Car — and I was the current reigning superstar as far as the competition was concerned,” Simpson told The New York Times in 1976.The campaign would pay dividends for both the company and its pitchman, who in early Hertz ads was shown racing through an airport terminal and leaping over rope barriers, clutching a briefcase instead of cradling a football. In some of Simpson’s later ads, average Janes and Joes cheered him on as he ran, yelling, “Go, O.J., Go!”At that time, decades before Simpson was acquitted of killing his former wife and her friend, he was known for dazzling on the field for the University of Southern California and the Buffalo Bills. His athleticism and speed made Simpson the perfect choice for the Hertz commercials that widened his stardom beyond the gridiron, offering him up as a suave, smiling promoter known to football fans and businessmen alike.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Before He Was Infamous, O.J. Simpson’s Acting Helped Make Him Famous

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      Simpson began acting while still a football star, appearing in titles as varied as “Roots,” “The Towering Inferno” and the “Naked Gun” films.Before O.J. Simpson became synonymous with the sensational murder trial that riveted the nation in the mid-1990s, he was a football star turned Hollywood fixture who played roles as varied as an astronaut, a comic detective and a fake priest.His acting career began while he was still a star running back. As Simpson, who died on Wednesday, told it, he was waiting out the best deal he could get in the N.F.L. when producers reached out to him asking if he could act. “Sure, I can try to act,” he replied.He scored bit parts in a medical series and a western, but the allure of an onscreen career didn’t grab him until his first major film, “The Klansman” (1974), in which he appeared alongside Richard Burton and Lee Marvin, playing a man seeking to avenge his friend’s death at the hands of the Ku Klux Klan.Simpson told Johnny Carson in an interview in 1979 on “The Tonight Show” that during the production, the actors were casually chatting about food when Elizabeth Taylor said the best chili she’d had was at a restaurant called Chasen’s in West Hollywood.Simpson with Richard Burton in “The Klansman.”Moviestore Collection Ltd, via Alamy“Somebody made a call, and in an hour and a half they had a private jet bring a pot of chili from Chasen’s to Oroville, Calif.,” Simpson said in the interview. “Two hours later we’re eating chili and I’m saying, ‘I like this life.’”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Television

      O.J. Simpson: Made in America, Made by TV

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      In O.J. Simpson’s life and trials, television was a spotlight, a microscope and a mirror.One of the strangest quotes I can remember associated with O.J. Simpson came from the broadcaster Al Michaels during the notorious freeway chase in 1994. Michaels, a sports commentator now covering the flight from the law of one of America’s biggest celebrities, said that he had spoken with his friend Simpson on the phone earlier. “Al,” Michaels recalled him saying, “I have got to get out of the media business.”For a man who was about to be arrested and charged with the murder of his ex-wife, Nicole Brown Simpson, and her friend, Ron Goldman, it was an odd statement. But it was accurate. Simpson, during and after his pro football career, was a creature of the media business. With the freeway chase, and the acrimonious trial on live TV, he would essentially become the media business. Simpson, who died Wednesday at age 76, was one of the most-seen Americans in history.What did people see when they looked at O.J. Simpson? A superstar, a killer, a hero, a liar, a victim, an abuser, an insider, a pariah — often many of these at once. In his fame and infamy, he was an example of what celebrity could make of a person and a symbol of what the media could make of a country.Simpson’s football career made him a TV star in itself, as he became the first N.F.L. running back to rush for more than 2,000 yards in a season, with the Buffalo Bills. But he found his way into mass-market stardom during the commercial breaks, doing endorsements for RC Cola, Chevrolet and, most famously, Hertz rental cars.Simpson was a star for the Buffalo Bills, but endorsements dramatically increased his fame.Getty ImagesAs the documentary “O.J.: Made in America” would later detail, race was a subtext of Simpson’s fame, even in his pitchman days. There was a sense of social relief in having white America, after the civil-rights battles of the 1960s, embrace a charismatic Black star. It felt good for the country to like O.J.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Disgraced but Embraced: Pop Culture Pariahs Are Making Big Comebacks

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      Shane Gillis hosted “S.N.L.,” the show that rebuffed him. Ye topped the Billboard chart after making antisemitic remarks. Has the mainstream given up on banishing bad actors?Last weekend, the comedian Shane Gillis hosted “Saturday Night Live,” five years after he was fired from the show before ever appearing on it, when old podcast appearances in which he’d used slurs were brought to light. During his opening monologue, Gillis showed how he had evolved since then, which is to say, only slightly. In a tame bit about his parents, he fondly recalled spending time with his mother when he was younger, noting sweetly, “Every little boy is just their mom’s gay best friend.”For the past two weeks, Ye — formerly Kanye West — has sat at the top of the Billboard albums chart with “Vultures 1,” his collaborative album with the singer Ty Dolla Sign. In late 2022, Ye began a public stream of antisemitic invective that, for a while, effectively imploded his career, leading to the dissolution of his partnerships with Adidas and the Gap. He seemed, for a time, persona non grata. But he, too, has returned to something approaching old form, with a single, “Carnival,” that went to No. 3 on the Hot 100, and a series of arena listening sessions that have been the hallmark of his album rollouts in recent years.Ye debuted his latest album, a collaboration with Ty Dolla Sign, at a series of arena listening events.The New York TimesCancellation was always an incomplete concept, more a way of talking about artists with contentious and offensive personal histories than an actual fact of the marketplace. Except in the most extreme cases, moral failure has never been an automatic disqualifier when it comes to artistic work.What changed in the years since the beginning of the #MeToo movement is the presumption that strong enough discursive pushback might indeed lead to actual banishment. That proved to be true in the wake of #MeToo, in which powerful men like Charlie Rose, Bryan Singer and Matt Lauer were effectively cast out of public life after allegations of sexual misconduct. (And it should be noted: Most of those facing banishment, or the threat thereof, have been men. Roseanne Barr is perhaps the most high-profile woman to meet that fate, following racist and antisemitic public statements.)The sense that bad actors could be weeded out at the root was satisfying liberal fantasy, though. What’s happened instead is the emergence of a class of artists across disciplines — call them the disgraced — who have found ways to thrive despite pockets of public pushback. Their success suggests several possibilities about cultural consumption: Audiences that don’t care about an artist’s indiscretions can be more sizable than the ones that do; those who publicly agitate on these matters might be privately relenting; or that perhaps some audiences may have a tolerance — or maybe even an appetite — for offense.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More