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    Review: ‘The Medium’ Is Less a Message and More a Museum Piece

    This early 1990s play, based on the life of Marshall McLuhan, is being revived by the company that created it.“You can’t go home again.”Variations on that line are uttered eight times in “The Medium,” which the director Anne Bogart is reviving this week at the Brooklyn Academy of Music. So it’s likely that she and her venerable experimental ensemble, SITI Company, were aware of the hazards of revisiting a play they created together and first performed in 1993.It makes utter sense that SITI would choose “The Medium” for this, its final season, as it prepares to wrap up three decades of theater-making. “Based on the life and predictions of Marshall McLuhan,” as the program puts it, the show is a cracked and heightened remix of that 20th-century communications theorist’s trenchant thoughts on technology — the ways it shapes us, and the world.The company’s first devised work, it is crammed with ear-catching observations far beyond McLuhan’s famous maxim “The medium is the message.” What better time than now — after two years in which so many of us have had to keep a corner of our homes camera-ready for work meetings — to stage a piece that helps us think about our inseparability from our devices and what that does to our interactions with other human beings?So it’s slightly puzzling that this smartly designed production, at BAM Fisher, feels labored. Starring Will Bond as a winningly hokey McLuhan in brown suit and bow tie, it is missing that ineffable ingredient that would grab us by the collar and pull us in. Intelligent though the show is, it isn’t fun, and it wants to be.Its genial McLuhan is in for a frantic evening, clicking through television channels as he has a stroke. Fragments of pop culture jostle with his own ideas in hallucinatory scenes that take the form of small-screen programming. There’s a talk show and a cooking show, a detective drama and a televangelist’s broadcast. In interstitial moments, characters move as if zombified.They are all peopled with a much-doubling, four-actor ensemble: Gian-Murray Gianino, Violeta Picayo, Stephen Duff Webber and Ellen Lauren — who, like Bond, is a founding member of the company and was part of the ensemble in the play’s 1994 production at New York Theater Workshop. (Gabriel Berry, the show’s original designer, has updated her costumes for the revival, but they’re still delightfully midcentury mod.)The McLuhan of this play does not want to be portrayed as an enemy of technology, merely someone aware of its dangers. “I feel a bit like the man who turns on a fire alarm only to be charged with arson,” he says.Yet “The Medium” is more interested in the harms of technology than in its formidable democratic powers, which President Volodymyr Zelensky of Ukraine and ordinary people there and in Russia have harnessed recently with such savvy through social media. A month ago, before the war, the play might have landed slightly differently.Still, we are by now so long steeped in technology, and in talk of it, that the play may be most useful for thinking about how we arrived at this point. As McLuhan says here, “Only by understanding change can you ease the burden of experiencing it.”The same may apply to “The Medium” as a means of understanding SITI Company. In 1994, Bogart told The New York Times that plays from the recent past are “memory capsules of who we are.”For Bogart and her ensemble, surely, that is what “The Medium” has become: a reminder of their origins and who they used to be. It’s instructive to see it now in the light of their subsequent influence as collective creators of brainy, physical, contemporary theater. But there is a stubborn sense of watching it from an archival distance, as if it were a live tableau in a museum and we were behind a velvet rope.The MediumThrough March 20 at BAM Fisher, Brooklyn Academy of Music; bam.org. Running time: 1 hour 30 minutes. More