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    The Oscars Want Crowd-Pleasers, but Where Are the Crowds?

    As contenders like “West Side Story” and “Belfast” struggle for audiences, can a blockbuster like “Spider-Man: No Way Home” swing into the Oscar race?After last year’s Oscar ceremony honored a group of small, challenging movies and tanked in the ratings, you can bet that this year, the academy is eager to nominate films that audiences can get excited about. Indeed, this year’s crop of awards movies includes several old-fashioned crowd-pleasers to choose from.There’s just one problem: The crowds are remaining stubbornly hypothetical.Just look at “Belfast.” The Kenneth Branagh-directed family drama, considered a top best-picture contender, has petered out with a domestic box office gross under $7 million. Best-picture winners usually hail from far more successful stock: Among recent winners, only last year’s “Nomadland” made less, and it was released at a time when vaccines were scarce and theaters were just barely beginning to reopen.“King Richard” hasn’t fared much better: Though it was released simultaneously on HBO Max, you’d still expect stronger box office results for an inspirational drama that stars Will Smith as the father of the tennis legends Venus and Serena Williams. Instead, “King Richard” has made just $14.7 million in North American theaters, the lowest gross for a Smith movie in decades.And then there’s Ridley Scott’s “The Last Duel,” which feels like it could have been the biggest hit of a bygone Oscar season. This medieval drama boasts huge stars (including Matt Damon, Adam Driver and Ben Affleck), weighty themes and top-tier production values. Now that it’s available on demand, not a day goes by without someone on my Twitter timeline discovering the film and announcing, “Hey, this is actually pretty good!” Maybe they’re surprised because “The Last Duel” famously bombed during its wide release in October, earning only $10.8 million domestically.Adam Driver, left, and Matt Damon in “The Last Duel,” which in a bygone era might have been the hit of Oscar season.Patrick Redmond/20th Century StudiosIt’s true that many of these Oscar contenders are aimed at older moviegoers, who have proved difficult to lure back to theaters during a prolonged pandemic. A smaller film like “Belfast” used to debut in a handful of cities, carefully building word of mouth with that core demographic as it expanded to new theaters every week. Now, distributors are so skittish about the absence of older audiences that many specialty films are shoved into hundreds of theaters right off the bat, expected to draw huge crowds from scratch.Still, the underwhelming performance of these movies can’t be blamed on older moviegoers alone. Over the past few weeks, “Spider-Man: No Way Home” has earned a staggering $621 million domestically, a total you simply can’t reach without every available demographic turning out in record numbers. If older adults are willing to go see “Spider-Man,” it becomes harder to make the argument that they can’t be wooed at all.Marvel’s rising tide, though, has not lifted any boats: Instead, every other title is drowning. Are audiences really so skittish about seeing the most acclaimed films of the year? Or have these movies simply struggled to make the case that they’re worth watching?I believe the latter issue bedeviled “West Side Story,” which seemed to have so much going for it when it debuted in December: Directed by Steven Spielberg, the movie received rapturous reviews and is adapted from one of the most famous stage musicals of all time. Though “West Side Story” was originally intended to come out last winter, Disney executives delayed this exhilarating film a full year, expecting a four-quadrant smash.They didn’t get it. “West Side Story” made just $10.5 million in its opening weekend and has struggled to reach $30 million in its first month of release. For a movie from Hollywood’s most reliable hitmaker, that is a disastrous result: You’d have to go all the way back to “Empire of the Sun” from 1987 to find a Spielberg movie that did this poorly, and that film didn’t cost north of $100 million, as “West Side Story” did.The usual suspects have come in for blame — the pandemic’s winter surge, the paucity of older moviegoers — but I lay this failure squarely at the feet of the marketing campaign, which missed crucial opportunities. The posters for this romantic musical were oddly grim, and the trailers and TV spots remained way too bashful about selling Spielberg, the movie’s biggest name. The trailers should have emphasized his iconic films like “E.T. the Extra-Terrestrial,” “Jurassic Park” and “Raiders of the Lost Ark,” positioning “West Side Story” as part of an impressive theatrical lineage: The obvious message being, “Those were events worth leaving the house for and this will be, too.”Tom Holland as Spider-Man. Will the box office success of his new film matter to Oscar voters?Sony PicturesUltimately, that may prove to be the most significant lesson of this awards season: If you can’t make your movie feel like a big event, people simply won’t go. It’s clear that the only film this winter that has really managed that feat is “Spider-Man: No Way Home,” and because its astonishing box office returns dwarf everything else in theaters, power players involved with the Marvel-Sony movie have begun making the case that it should be nominated for best picture.Does Spidey have a shot? I’m not so sure: Oscar voters have shown they’re willing to nominate a big blockbuster, but they prefer the kind of impeccably crafted tentpole that can compete in a host of categories: Think of “Black Panther,” which won Oscars for its score, production design and costumes; or “Mad Max: Fury Road,” which prevailed in just about every tech category it was nominated for. This year, “Dune” will be a major player in those below-the-line races, boosting its ultimate bid for best picture, but the flatly shot “Spider-Man: No Way Home” is more of a storytelling and scheduling feat than some sort of artistic stunner.Still, there’s no denying the movie’s huge box office success. If adult dramas continue to underperform as the pandemic sprawls into its third year, they may vanish from cinemas entirely, and the theatrical experience will simply become a high-end way to watch Marvel movies. The Oscars are supposed to forestall that sort of thing: They lend buzz to the smaller, artier films that desperately need it. But if all these nonfranchise crowd-pleasers can’t manage to entice people into theaters on their own, the movies have a bigger problem than just another low-rated Oscars show. More

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    These 'Spider-Man' Villains Return in 'No Way Home'

    Willem Dafoe, Alfred Molina and Jamie Foxx talk about reprising their bad-guy roles in the blockbuster sequel.They were very good at being bad.At the dawn of the “Spider-Man” film franchise in 2002, Willem Dafoe, the acclaimed actor of movies like “Shadow of the Vampire” and “The Last Temptation of Christ,” inaugurated the superhero series with a credible, formidable villain, Norman Osborn — otherwise known as the Green Goblin.Two years later, Alfred Molina, the distinguished star of film (“Frida,” “Boogie Nights”) and theater (“Art”), donned the mechanical tentacles of the nefarious Otto Octavius — a.k.a. Doctor Octopus — for a sequel, “Spider-Man 2.”Another decade and another iteration of the franchise went by, and the mantle of eminent evildoer was passed to Jamie Foxx, an Academy Award winner for “Ray,” who played Max Dillon and his high-voltage alter ego, Electro, in “The Amazing Spider-Man 2.”Each reset — not to mention the fact that some of the characters died in their films — seemed to preclude the possibility that these actors and the bad guys they played could ever meet up in a single film.But that comic-book fantasy became cinematic reality in the current blockbuster “Spider-Man: No Way Home,” in which an errant spell cast by Doctor Strange brings Osborn, Octavius and Dillon into a dimension where Tom Holland wears the Spidey suit. (Oh yeah, the movie also unites Holland and his “Spider-Man” predecessors, Tobey Maguire and Andrew Garfield — blah, blah, blah.)For Dafoe, Molina and Foxx, “No Way Home” allowed them to share (or steal) trade secrets. The movie also gave their bad guys the opportunity to try out being good guys: as Molina explained, “All the villains got a chance to not just redeem ourselves but find a deeper, more nuanced level to fill out our characters and make them richer.”In individual interviews, the actors talked about being recruited to the “Spider-Man” franchise, returning for “No Way Home,” and the process and pleasures of doing their dirty deeds. These are edited excerpts from those conversations.What do you remember about first being offered your role in the “Spider-Man” series? What was different about superhero movies at the time?WILLEM DAFOE They offered the Goblin/Norman Osborn part to many people before they arrived at me. I was shooting a film in Spain [“The Reckoning”], and they sent the casting director to Spain and we shot a little audition in my hotel room. It wasn’t business as usual. But it was something I was very interested in doing, and I had a good feeling for Sam Raimi [who directed the original “Spider-Man” movies]. Of course, some people, at that point, thought it was very strange to make a film out of a comic. But I saw there could be a great pleasure and a great adventure in it, so I pursued it.The Green Goblin — and that mask — in the first “Spider-Man.”Sony PicturesALFRED MOLINA These movies have become very specific and almost forensic in the way they’re made. They have to appeal to all kinds of quadrants. On Sam Raimi’s film, I found the best way to handle the enormity of the event was to remember that as an actor, you’re a small cog in a much, much larger machine. You don’t spend a great deal of time exploring character or motivations, particularly if you’re playing a villain. But for me, that’s part of the joy of it — of turning a moment into, hopefully, a fun piece of storytelling.Explore the Marvel Cinematic UniverseThe popular franchise of superhero films and television series continues to expand. ‘Spider-Man: No Way Home’: The web slinger is back with the latest installment of the “Spider-Man” series.‘Hawkeye’: Jeremy Renner returns to the role of Clint Barton, the wisecracking marksman of the Avengers, in the Disney+ mini-series.‘Shang-Chi and the Legend of the Ten Rings’: The superhero originated in comics filled with racist stereotypes. The movie knocked them down.‘Eternals’: The two-and-a-half-hour epic introduces nearly a dozen new characters, hopping back and forth through time.JAMIE FOXX All I can tell you is that my kids finally thought I was cool. “OK, we get all that other stuff you’ve been doing. But what? You’re going to go where? Are you kidding me?” They just loved Andrew Garfield. I was so jazzed to be able to be a kid myself. Watching the “Spider-Man” television show, back in the day, when his web was like a shoestring or whatever, and then to be part of this huge, huge world, it was just mind-blowing.After your movies, did you ever feel pangs of disappointment to see the “Spider-Man” franchise continue without you?DAFOE Even in the second and third installments [of the Raimi films], having me do little cameos, it was a pleasure to just see everyone again and stick my toe in the pool. But I didn’t have the imagination of continuing on.MOLINA I just walked away from my movie thinking, well, that was fun. I really had a great time. But I never thought, oh God, I wish they’d bring him back. I never had any kind of hankering to do it again. When your character dies, you go, that’s it.FOXX You can never look at it that way. If you look at the disappointments of what could have been, you can never do this business.How were you approached about “No Way Home,” and how much did you know about the other actors who were participating in it?DAFOE When Amy Pascal [a “Spider-Man” producer] and Jon Watts [the director of “No Way Home”] called me up and said we’d like to pitch you this idea, I thought, this is crazy. But let’s see what they have to say. I really didn’t want to do a cameo. I wanted to make sure there was something substantial enough to do that wasn’t just a tip of the hat. And the other thing was, I said I really want there to be action — I want to take part in action scenes. Because that’s really fun for me. It’s the only way to root the character. Otherwise it just becomes a series of memes.MOLINA When I got asked to come in for a meeting with Amy and Jon, I actually thought it was for a completely different project, maybe to play another villain, or maybe an interview for some retrospective documentary. As the years had gone by, I thought, they may well bring Doc Ock back. But I never thought they’d bring him back with me. I was witness to my body changing, things moving. I walked in completely innocent. Like everyone else, I didn’t know the full extent of where the film was going. I didn’t get to read a whole script — I just saw the pages pertinent to me.Molina opposed Tobey Maguire as our hero in “Spider-Man 2.”Melissa Moseley/Sony PicturesFOXX They were able to keep the mystique alive in a world where mystique doesn’t exist, anywhere. There’s Instagram posts and it’s about how many likes you get. Imagine if Picasso was screenshotting everything, everybody could see it, like, “Eh, I don’t want to buy that painting.” They kept everything under wraps and we all bought into something.Did anything change about how you played your characters in the new film?DAFOE I must be honest, I am aware that there was some criticism of that [Green Goblin] mask in the original one. We heard it enough that it was probably a consideration, to change it up a little bit. I don’t think about that because I don’t think about emoting with my face. My face follows my heart. It’s just an expression of what you’re feeling.MOLINA In my original film, the tentacles — I almost said my tentacles — they were mechanical. They were played by puppeteers who gave them personality. We were like a gang — I dubbed us the Octourage. But this time around, the technology is so much more advanced that the tentacles were computer-generated and I was on my own. That was a whole other way of looking at it.FOXX There was a character I played in “Baby Driver,” his name was Bats. He got killed off, but this was an opportunity to let Bats a little bit in on Electro. He wasn’t like, I want to [expletive] everybody up — I just want to get mine. Everybody flying through the air, looking good, got girlfriends. That now becomes the mantra of Electro.Had you previously met the actors who play your fellow villains? What was it like encountering them on “No Way Home”?DAFOE [Alfred and I] started at about the same time, so I was aware of his work and I’d see him through the years, so it was fun to see him and hear his stories. He’s got a million of them. And it was really fun to work with Jamie, because I’ve loved him ever since “In Living Color.” He’s a supremely sweet and energetic guy.MOLINA Willem and I met each other briefly on the set of Sam’s movie. They brought me to watch Willem doing a scene as Doc Ock, just a little practical joke, which was delightful. For me, Green Goblin is the absolute zenith of supervillains, and he plays him with such relish. For my money, he’s the top man.FOXX Alfred is the funniest guy on the planet. But then, the first time I saw Willem, I said, I’ve got to bow seven times, bro. He said, [bashful Willem Dafoe voice] “Ah, Jamie, you’re so nice, thank you so much, Jamie.” I said, no, bro, you’re going to get these seven bows. I would just watch these guys work and even small things that they would do, I’d say, ooh, I’mma steal that.Foxx in his first go-round as Electro, in “The Amazing Spider-Man 2.” 2014Sony PicturesYour characters in “No Way Home” each have ample opportunity to be very bad and the chance to turn good. Which side do you prefer?DAFOE Whenever you play a role, it is you and it isn’t you. If you’re going to play one of these archvillains, it’s the most natural thing in the world to cultivate the opposite of what they lead with. You develop a vulnerability and an insecurity against the confidence of the aggression. We all have that little devil on one shoulder and that little angel on the other shoulder. I remember as a kid seeing cartoons with that image. God knows it stayed with me.MOLINA They’re two very different things, but in a way they belong to each other. Whatever element in Doc Ock that is villainous is made more villainous in the minds of the audience because of their knowledge of his goodness. And at the same time, his return to decency is even more poignant because of what we know he’s capable of doing and has done.FOXX Oh, it’s always great to be bad, bro. What makes the superheroes super is how bad the villains can be.If any of the characters you’ve previously played could appear in the same movie, who would you want to see team up?DAFOE Once you finish something, you’ve got to make room for the next thing. So I don’t have much of an imagination for that kind of thing. Maybe I’m a little simpler. One at a time, one at a time.MOLINA Just off the top of my head, I think it might be cool if Doc Ock met up with Diego Rivera [from “Frida”] and lent him the tentacles so he could finish off all those glorious murals. He could get so much work done. He could be working on four or five canvases at the same time.FOXX Oh, man, Django [from “Django Unchained”], Willie Beamen [from “Any Given Sunday”] and Electro would be crazy. If they could share, they’d be like, yo, I need a little bit of that electricity over here. More

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    Hollywood Turns Up Star Power in Search of Audiences

    Boldface names have always mattered at the movies, but a number of recent casts have been full of them. That hasn’t always helped at the box office.LOS ANGELES — On Friday, Netflix began streaming “Don’t Look Up,” a big-budget satire starring Leonardo DiCaprio, Jennifer Lawrence, Tyler Perry, Ariana Grande, Jonah Hill, Meryl Streep, Cate Blanchett and Timothée Chalamet.It sure seemed like a must-watch event, mixed reviews be darned. Casts so ultra-celestial — embarrassments of celebrity riches — don’t come along every day.Except that now they do.One star playing Spider-Man? How quaint. “Spider-Man: No Way Home,” released in theaters on Dec. 17, has three A-listers in Spidey spandex: Tom Holland, Andrew Garfield and Tobey Maguire. “No Way Home,” a runaway hit at the global box office, taking in $1.05 billion for Sony Pictures Entertainment as of Sunday, also stars Zendaya, Jamie Foxx, Benedict Cumberbatch, Alfred Molina, Marisa Tomei, Willem Dafoe and Jon Favreau. About 43 percent of opening-weekend viewers in the United States cited the cast as the reason they bought tickets, according to PostTrak surveys. Twenty percent specifically cited Zendaya.Guillermo del Toro’s latest art film, “Nightmare Alley,” stars Bradley Cooper, Ms. Blanchett, Toni Collette, Mr. Dafoe, Richard Jenkins, Rooney Mara, Mary Steenburgen and David Strathairn. (They have 22 Oscar nominations for acting and three wins among them.) Other recent examples of star ensembles include “The French Dispatch,” “Red Notice,” “House of Gucci,” “The Harder They Fall” and the superhero story “Eternals,” which Disney marketed with 11 names above the title. (Angelina Jolie! Kumail Nanjiani! Salma Hayek!)Angelina Jolie was one of the 11 actors whose names were above the title when Disney marketed “Eternals.”Gareth Cattermole/Getty Images For DisneyIn the months ahead, Universal will release “The 355,” a spy thriller anchored by five female stars, including Lupita Nyong’o, Penélope Cruz and Jessica Chastain. Disney will roll out a starry “Death on the Nile” remake, and Focus Features is preparing “Downton Abbey: A New Era,” which reassembles the franchise’s ensemble cast. Netflix is working on “The Adam Project,” a science-fiction adventure (Ryan Reynolds, Jennifer Garner, Mark Ruffalo, Zoe Saldana, Catherine Keener), and “The Gray Man,” a thriller starring Chris Evans, Ana de Armas, Ryan Gosling, Billy Bob Thornton and Regé-Jean Page of “Bridgerton” fame.“Someday, someone will decide to make one movie with two Batmans — oh, wait, it’s happening,” Terry Press, one of Hollywood’s top marketers, said with signature dryness. She was referring to “The Flash,” a superhero movie from Warner Bros. that is scheduled for late next year; Ben Affleck’s Batman will appear alongside Michael Keaton’s Batman.Explore the Marvel Cinematic UniverseThe popular franchise of superhero films and television series continues to expand. ‘Spider-Man: No Way Home’: The web slinger is back with the latest installment of the “Spider-Man” series.‘Hawkeye’: Jeremy Renner returns to the role of Clint Barton, the wisecracking marksman of the Avengers, in the Disney+ mini-series.‘Shang-Chi and the Legend of the Ten Rings’: The superhero originated in comics filled with racist stereotypes. The movie knocked them down.‘Eternals’: The two-and-a-half-hour epic introduces nearly a dozen new characters, hopping back and forth through time.Taken one film at a time, star amassment is nothing new. “Grand Hotel” (1932), “Thousands Cheer” (1943), “It’s a Mad, Mad, Mad, Mad World” (1963), “The Dirty Dozen” (1967), “The Towering Inferno” (1974) and the entire “Ocean’s 11” franchise come to mind, not to mention Marvel’s recent “Avengers” movies.All of a sudden, though, they are everywhere.Why?“Thousands Cheer,” from 1943, is one in a long line of Hollywood films with a host of stars.Warner Bros. Archives“Stars matter — always have, always will — and Hollywood retreats to them, leans harder on them, when it gets nervous about a wandering audience,” said Jeanine Basinger, a film scholar and the author of Hollywood histories like “The Star Machine,” which examines the old studio system. “Stars are insurance — for studio executives who want to keep their jobs, certainly, but also for viewers: ‘Is this movie going to be worth my time and money?’”Describing Hollywood’s customer base as “wandering” is rather kind. AWOL might be more apt.The pandemic seems to have hastened a worrisome decline at the box office for bread-and-butter dramas, musicals and comedies — everything except leviathan fantasy franchises and the occasional horror movie. “Spider-Man: No Way Home” collected $260 million in the United States and Canada on its opening weekend. Total ticket sales for the two countries totaled $283 million, according to Comscore. That means “No Way Home” made up 92 percent of the market. “Nightmare Alley,” which was released on the same weekend, played to virtually empty auditoriums. It took in $2.7 million.The vast majority of opening-weekend ticket buyers for “No Way Home” were under the age of 34, according to Sony.Between Friday and Sunday, the Spider-Men remained the biggest domestic draw, taking in roughly $81.5 million. The animated “Sing 2” (Universal-Illumination) was second, with $23.8 million in ticket sales. Warner Bros. failed to generate much interest in “The Matrix Resurrections,” which took in a feeble $12 million in third place; it was also available on HBO Max.“The King’s Man” (Disney), the third movie in Matthew Vaughn’s action-comedy series, collected $6.4 million, a result that one box office analyst described as a franchise “collapse.” (“American Underdog,” a faith-based sports drama from Lionsgate and Kingdom Story Company, managed $6.2 million on Saturday and Sunday alone.)“Spider-Man: No Way Home” collected $260 million in the United States and Canada on its opening weekend.Jordan Strauss/InvisionStreaming services have picked up a big portion of the audience, particularly older people. But competition among the services has grown extreme, with Netflix, Hulu, Disney+, Amazon Prime Video, Paramount+, Apple TV+, HBO Max, Peacock, Hallmark Movies Now, BritBox and dozens more fighting for subscriber growth. Stars help: Netflix is writing megachecks for A-list actors ($30 million to Mr. DiCaprio for “Don’t Look Up”) and ensemble franchises ($465 million for two “Knives Out” sequels).“Stars matter more than ever,” said Bryan Lourd, the Creative Artists superagent who orchestrated the “Knives Out” deal. “When stars meet material that is their fastball, it cuts through all the noise.”There are other explanations for the barrage. In a severely disrupted marketplace, stars are seeking safety in numbers; no one person can be held responsible for failing to deliver an audience, as with “Nightmare Alley.” Movie marketing has also changed, becoming less about carpet-bombing prime-time TV with ads and more about tapping into social media fan bases. Ms. Grande has 284 million Instagram followers. (Pity Mr. DiCaprio and Mr. Holland, with only about 50 million apiece.)Ms. Basinger, who founded Wesleyan University’s film studies department, noted that individual star power has faded. Studios have become fixated on intellectual property — pre-existing franchises and characters. As a result, there has been less of a need to manufacture new stars and keep the older ones burning hot; Iron Man, Dominic Toretto, Wonder Woman and Baby Yoda are the stars now.“In the old days, movie stars were the brands,” she said. “They reached the whole audience. Not a slice of the audience. Everybody. But that all fell apart. Now, it’s about adding up niches.”In other words, few stars remain bankable in and of themselves, requiring Hollywood to stack casts with an almost absurd number of celebrities. Flood the zone.And don’t forget Hollywood’s favorite game: Follow the leader. “The Avengers: Endgame,” which packed its cast with Robert Downey Jr., Don Cheadle, Chris Hemsworth, Scarlett Johansson, Chadwick Boseman, Jeremy Renner, Paul Rudd, Elizabeth Olsen and a dozen other boldface names, became one of the highest-grossing movies of all time in 2019. On a much different scale, an all-star remake of “Murder on the Orient Express” in 2017 was also a box office winner.“It’s trendy at the moment,” Tim Palen, a producer and former studio marketing chief, said of what he called an “all skate” approach to casting. “Not new but certainly symptomatic of the battle for attention that’s raging.” More

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    ‘Spider-Man: No Way Home’ Breaks Franchise Records and Brings Hope to Box Offices

    After nearly two years of lackluster box office sales for theatrical releases, Spidey breaks through to do what superheroes are supposed to do.LOS ANGELES — For nearly two years, ever since the pandemic brought moviegoing to a halt, Hollywood has been consumed with a creeping dread. What if the movies never bounce back? What if the naysayers writing big-screen epitaphs are right?So the sense of relief — elation — that washed through the movie capital over the weekend, as “Spider-Man: No Way Home” arrived to sensational ticket sales, was palpable. “Have you seen The Daily Bugle headline?” Thomas E. Rothman, Sony’s movie chairman, said by phone, referring to the tabloid newspaper in the Spider-Man comics. “Spidey Saves the Day!”“No Way Home” collected an estimated $253 million at theaters in the United States and Canada, according to Comscore, which compiles box office data. Not only did more than 20 million people leave their homes to see a blockbuster movie, prying themselves away from their streaming services, but they faced down the Omicron variant to do it — a reflection, box office analysts said, of the film’s novel “multiverse” storytelling, a pent-up desire to be part of a big cultural moment, and, perhaps, weariness with the impingement of the pandemic on their lives.It was the highest opening-weekend result in the 19-year history of the eight-film, live-action Spider-Man franchise. And it was the third-highest in the overall Hollywood history books, behind “Avengers: Endgame” ($357 million) and “Avengers: Infinity War” ($258 million).Some theaters in the New York area, where infection rates have been skyrocketing, played “No Way Home” to sold-out crowds. In contrast, Omicron has cast a shadow on numerous other cultural offerings, from the Rockettes’ canceling the remainder of their holiday run to Broadway shows’ missing performances to an abrupt decision by “Saturday Night Live” to forgo a live audience.Explore the Marvel Cinematic UniverseThe popular franchise of superhero films and television series continues to expand. ‘Spider-Man: No Way Home’: The web slinger is back with the latest installment of the “Spider-Man” series.‘Hawkeye’: Jeremy Renner returns to the role of Clint Barton, the wisecracking marksman of the Avengers, in the Disney+ mini-series.‘Shang-Chi and the Legend of the Ten Rings’: The superhero originated in comics filled with racist stereotypes. The movie knocked them down.‘Eternals’: The two-and-a-half-hour epic introduces nearly a dozen new characters, hopping back and forth through time.No movie has managed more than $90 million in domestic opening-weekend sales since “Star Wars: The Rise of Skywalker” in 2019, according to Comscore. (Sony-produced “Venom: Let There be Carnage” collected $90 million over its first three days in October. Like “No Way Home,” the “Venom” sequel played exclusively in theaters, with no simultaneous streaming option.)“We can legitimately say that we’re in recovery mode,” Mark Zoradi, chief executive of Cinemark, one of North America’s largest multiplex chains, said by phone. He added, “This is a major shot in the arm. I think it’s going to propel a satisfying Christmas season.” Cinemark, which, like other chains, has implemented wide-ranging safety protocols, said on Friday that “No Way Home” delivered the company’s biggest opening-night gross ever.IMAX’s chief executive, Richard L. Gelfond, called “No Way Home” ticket sales “an emphatic reminder of the unique power of the theatrical experience.” IMAX had its best weekend since 2019.“No Way Home,” directed by Jon Watts and re-teaming Tom Holland as Peter Parker and Zendaya as MJ, collected an additional $334.2 million overseas, according to Sony. The studio said the film’s $587.2 million worldwide total was a record for its primary division, Columbia Pictures, which was founded in 1918.“No Way Home” cost Sony and Disney at least $200 million to make, not including the price of a megawatt marketing campaign.Movie theaters continue to face enormous obstacles, of course, not the least of which is the Omicron coronavirus variant, which has prompted a global surge of infections and tightened safety measures. “The ‘Spider-Man’ numbers are sensational, but until Covid recedes and is considered something like the flu, the business is not out of the woods,” David A. Gross, who runs the film consultancy Franchise Entertainment Research, said in an email.Look no further than “Nightmare Alley,” a lavish noir thriller with an all-star cast that arrived in 2,145 North American theaters on Friday. It collected a disastrous $3 million, a result that Mr. Gross called “a reminder of the parts of the business that are still broken.” Directed and co-written by Guillermo del Toro, “Nightmare Alley” cost Searchlight Pictures, which is owned by Disney, an estimated $60 million to make.Movies aimed at older moviegoers — “Nightmare Alley,” “West Side Story,” “King Richard,” “The Last Duel” — have been struggling at the box office, held back in part because older women, in particular, remain concerned about the coronavirus, analysts say. In addition, audiences do not seem to be in the mood for dark and dour, and “Nightmare Alley” is pitch black.The long-brewing concern that superhero sequels and other fantasy spectacles are pushing more modest films out of theaters gained another proof point over the weekend. Steve Buck, the chief strategy officer for EntTelligence, a research firm, said that “No Way Home” represented 90 percent of film attendance overall; 62 percent of the seats at North American cinemas were dedicated to the movie, which played in 4,336 domestic locations.Ticket buyers gave “No Way Home” a rare A-plus grade in CinemaScore exit polls, an indication that word of mouth will be strong and the film will continue to generate large sums in the weeks to come. The stretch between Christmas and New Year’s Day is traditionally the busiest moviegoing period of the year.Like the “Avengers” movies, “No Way Home” features characters and story lines pulled together from multiple prior movies, turning the film into a can’t-miss event for fans. “No Way Home” finds Peter Parker enlisting Doctor Strange’s help. But a spell goes terribly wrong, tearing a hole in the universe that releases — spoiler alert — villains and Spideys from earlier films. The cast includes Tobey Maguire, Andrew Garfield, Jamie Foxx, Alfred Molina and Willem Dafoe, who returns as the Green Goblin.“This is a radical approach to a superhero movie, one never tried before, and fans are responding to that creative risk,” Rothman said. “To succeed in this marketplace, movies must be great. Not good — great.” More

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    Kevin Feige and Amy Pascal on 'Spider-Man: No Way Home'

    The producers of “No Way Home” address questions about another trilogy, possibly putting MJ in a Spidey suit and convincing reluctant actors to reprise their roles.Godzilla gave it his best, along with Shang-Chi, James Bond, Venom and the “Fast and Furious” crew. But jump-starting the box office after pandemic shutdowns — re-commandeering the culture — has taken much longer than Hollywood envisioned.It finally happened Thursday, when “Spider-Man: No Way Home” swung exclusively into theaters.“No Way Home” collected $50 million from Thursday “preview” screenings that started at 3 p.m., according to Sony Pictures Entertainment, which financed and produced the movie in partnership with Disney-owned Marvel Studios. It was the third-highest preview result on the Hollywood history books, behind “Avengers: Endgame” ($60 million) and “Star Wars: The Force Awakens” ($57 million).For the weekend in North America, “No Way Home,” which received sensational reviews, could surpass $150 million in ticket sales. No movie has managed more than $90 million in opening-weekend sales since “Star Wars: The Rise of Skywalker” in 2019, according to Comscore.“No Way Home,” directed by Jon Watts, marks the end of a trilogy starring Tom Holland as Peter Parker and Zendaya as MJ, his plucky romantic counterpart. But the $200 million sequel also represents the culmination of nearly 20 years of Spider-Man movies — eight in total — because it draws in characters unseen since “Spider-Man 3” in 2007 and “The Amazing Spider-Man 2” in 2014.Two people have been involved with the franchise in one capacity or another since its start: Amy Pascal and Kevin Feige. As the top movie executive at Sony from 1999 to 2015, Pascal was responsible for the first five live-action Spider-Man movies; she has produced the last three. Feige worked on the early Spider-Man movies in various capacities, initially in relative obscurity, and has been a producer of the last three in his role as president of Marvel Studios.The two spoke to me via video from their homes in Los Angeles. These are edited excerpts from the conversation, including — beware — some “No Way Home” spoilers.Let’s start with an easy one. Kevin, please lay out your future Marvel Cinematic Universe road map for Spider-Man. I want details.FEIGE What?What’s the next M.C.U. crossover movie? “Doctor Strange in the Multiverse of Madness,” coming in May? Maybe that “Fantastic Four” reboot? Don’t say “I don’t know” because I know you know.FEIGE He’s going to show up sometime. The when and the where, of course, is the fun part — and the part that we don’t talk about.What about the next stand-alone Spider-Man movie? Amy, you said last month that you and Kevin — Sony and Disney — are going to collaborate on three more, which seemed to catch the studios by surprise.Explore the Marvel Cinematic UniverseThe popular franchise of superhero films and television series continues to expand. ‘Spider-Man: No Way Home’: The web slinger is back with the latest installment of the “Spider-Man” series.‘Hawkeye’: Jeremy Renner returns to the role of Clint Barton, the wisecracking marksman of the Avengers, in the Disney+ mini-series.‘Shang-Chi and the Legend of the Ten Rings’: The superhero originated in comics filled with racist stereotypes. The movie knocked them down.‘Eternals’: The two-and-a-half-hour epic introduces nearly a dozen new characters, hopping back and forth through time.PASCAL We’re producers, so we always believe everything will work out. I love working with Kevin. We have a great partnership, along with Tom Rothman, who runs Sony and has been instrumental, a great leader with great ideas. I hope it lasts forever.That sounds like a classic Hollywood walk back.FEIGE Amy and I and Disney and Sony are talking about — yes, we’re actively beginning to develop where the story heads next, which I only say outright because I don’t want fans to go through any separation trauma like what happened after “Far From Home” [the previous Spider-Man movie, in 2019]. That will not be occurring this time.PASCAL At the end of the movie we just made, you see Spider-Man make a momentous decision, one that you’ve never seen him make before. It’s a sacrifice. And that gives us a lot to work with for the next film.This movie, “No Way Home,” pulls in major characters — and stars — from the franchise going back 20 years. How are you ever going to top it?PASCAL Not every Spider-Man movie is going to be a multitude of characters. That approach was right for this one.You can’t think about topping yourself in terms of spectacle. Otherwise movies just get larger and larger for no reason, and it’s not a good result. But we do want to always try and top ourselves in terms of quality and emotion. Kevin and I never want to lose sight of one thing: Peter Parker. That he’s a normal kid. That he is orphaned over and over again. That he’s a teenager, so everything in his life is at a heightened pitch and everything matters more than anything. That he’s fueled by goodness and guilt. That he’s striving for a greater cause, and he’s vilified by the press.What was the biggest “No Way Home” producing challenge?FEIGE Getting everybody to agree with you about the cool, big idea. “Hey, we have an idea. Will you come sign up and be in this movie.” “Cool! Can I read the script?” “No.” That was the hardest part. And that’s where Amy, who calls anyone anywhere at any time, is a master producer at making things happen.Zendaya and Tom Holland in a scene from the newest installment.Sony PicturesI read somewhere, Amy, that you FaceTimed with Tom Holland while he was in the bathtub. Do you have any screen grabs so I can verify that information?PASCAL That is true. And, no, I’m not sharing.Who was the last “No Way Home” star to sign on?FEIGE Not who you think. It’s not worth talking about, but not who you think.What was your pitch to the actors who were skeptical?PASCAL That these weren’t going to be cash-grab cameos. The parts were real. That I was there with them the first time and would be again, that I have too much respect for them and all the work we did together over the years.Why weren’t Kirsten Dunst and Emma Stone, the female leads from previous Spider-Man movies, brought back for this one?FEIGE When people see the movie, they will understand. It’s about the story. It was a big goal for all of us — Amy and Jon and our writers, Chris McKenna and Erik Sommers — that Peter Parker’s senior year in high school didn’t get lost amid the insanity that ensues thanks to his encounter with Doctor Strange. That easily could have happened. And that’s the reason there’s not another 20 people in the movie.Speaking of women, are we ever going to see a woman with superpowers alongside Spider-Man? Isn’t there a story line in the comics where MJ gets to take the Iron Spider armor for a spin?PASCAL Never say never. [She offers a coy smile.]FEIGE We have a lot of story lines, Brooks! A lot of story lines. It comes down to these great, great actors. My guess is your question is less about what MJ did in the comics and more about “Zendaya is really great. Can we see more of her?”Tobey and Kirsten. Emma and Andrew. Tom and Zendaya. Why do all your lead actors end up falling for each other in real life? It can’t just be the spandex.PASCAL I took Tom and Zendaya aside, separately, when we first cast them and gave them a lecture. Don’t go there — just don’t. Try not to. I gave the same advice to Andrew and Emma. It can just complicate things, you know? And they all ignored me.Can you give Tom some advice from me? Don’t lie to reporters! In interviews over the past year, he said Tobey and Andrew were not coming back.PASCAL Well, he can’t reveal things that are in the movie. You wouldn’t expect him to do that. Forgive him.One last question for you: What is the truth about how the Pascal-Feige producing collaboration started? My understanding is that you, Amy, then running Sony, made the 2014 “Amazing Spider-Man” sequel, which was rather wobbly. And that you called Kevin and said, “Help.”PASCAL That is the truth. I called Kevin and said, “Help.” And then he came over to my office for lunch and said, “I know how to help you.” And then I threw a sandwich at him.FEIGE She said, “I really want you to help on this next movie. We have these great ideas for the next one. It’s amazing stuff.” And I said, “I’m not good at that — giving advice and leaving. The only way I know how to help is if we just make the movie for you.”Cut to the flying B.L.T. or whatever it was.FEIGE It was a pretty low-key sandwich. I don’t remember what kind. But, yes, she did not like that suggestion.PASCAL And then Kevin called me and came over to the house and said, “I have an idea. What if Tony Stark makes Peter’s suit?” And as soon as he said that, I understood the possibilities of what we could do together. To have Iron Man and Spidey in the same world, one rooted more in technological innovation — the new suit — and less in medical experimentation, which is where we were confined before, felt so much more modern.It has taken a lot of work. But just look at the results. Pretty fantastic, right? More