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      Highbrow Films Aimed at Winning Oscars Are Losing Audiences

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      The kind of critically praised dramas that often dominate the awards season are falling flat at the box office, failing to justify the money it takes to make them.A year ago, Hollywood watched in despair as Oscar-oriented films like “Licorice Pizza” and “Nightmare Alley” flatlined at the box office. The day seemed to have finally arrived when prestige films were no longer viable in theaters and streaming had forever altered cinema.But studios held out hope, deciding that November 2022 would give a more accurate reading of the marketplace. By then, the coronavirus would not be such a complicating factor. This fall would be a “last stand,” as some put it, a chance to show that more than superheroes and sequels could succeed.It has been carnage.One after another, films for grown-ups have failed to find an audience big enough to justify their cost. “Armageddon Time” cost roughly $30 million to make and market and collected $1.9 million at the North American box office. “Tár” cost at least $35 million, including marketing; ticket sales total $5.3 million. Universal spent around $55 million to make and market “She Said,” which also took in $5.3 million. “Devotion” cost well over $100 million and has generated $14 million in ticket sales.Even a charmer from the box office king, Steven Spielberg, has gotten off to a humdrum start. “The Fabelmans,” based on Mr. Spielberg’s adolescence, has collected $5.7 million in four weeks of limited play. Its budget was $40 million, not including marketing.What is going on?The problem is not quality: Reviews have been exceptional. Rather, “people have grown comfortable watching these movies at home,” said David A. Gross, a film consultant who publishes a newsletter on box office numbers.“The Fabelmans,” directed by Steven Spielberg, has gotten off to a slow start at the box office.Merie Weismiller Wallace/Universal Pictures and Amblin EntertainmentEver since Oscar-oriented films began showing up on streaming services in the late 2010s, Hollywood has worried that such movies would someday vanish from multiplexes. The diminishing importance of big screens was accentuated in March, when, for the first time, a streaming film, “CODA” from Apple TV+, won the Academy Award for best picture. ‘Tár’: A Timely Backstage DramaCate Blanchett plays a world-famous conductor who is embroiled in a #MeToo drama in the latest film by the director Todd Field.Review: “We don’t care about Lydia Tár because she’s an artist; we care about her because she’s art,” our critic writes about the film’s protagonist.An Elusive Subject: Blanchett has stayed one step ahead of audiences by constantly staying in motion. In “Tár,” she is as inscrutable as ever.Back Into the Limelight: The film marks Field’s return to directing, 16 years after “In the Bedroom” and “Little Children” made waves.The Song of the Fall?: A 120-year-old symphony by the composer Gustav Mahler is finding new life with unlikely listeners after a star turn in the film.This is about more than money: Hollywood sees the shift as an affront to its identity. Film power players have long clung to the fantasy that the cultural world revolves around them, as if it were 1940. But that delusion is hard to sustain when their lone measuring stick — bodies in seats — reveals that the masses can’t be bothered to come watch the films that they prize most. Hollywood equates this with cultural irrelevancy.Sure, a core crowd of cinephiles is still turning out. “Till,” focused on Mamie Till-Mobley, whose son, Emmett Till, was murdered in Mississippi in 1955, has collected $8.9 million in the United States and Canada. That’s not nothing for an emotionally challenging film. “The Banshees of Inisherin,” a dark comedy with heavily accented dialogue, has also brought in $8 million, with overseas ticket buyers contributing an additional $20 million.“While it is clear the theatrical specialty market hasn’t fully rebounded, we’ve seen ‘The Banshees of Inisherin’ continue to perform strongly and drive conversation among moviegoers,” Searchlight Pictures said in a statement. “We firmly believe there’s a place in theaters for films that can offer audiences a broad range of cinematic experiences.”Still, crossover attention is almost always the goal, as underlined by how much film companies are spending on some of these productions. “Till,” for instance, cost at least $33 million to make and market.And remember: Theaters keep roughly half of any ticket revenue.The hope is for results more in line with “The Woman King.” Starring Viola Davis as the leader of an all-female group of African warriors, “The Woman King” collected nearly $70 million at domestic theaters ($92 million worldwide). It cost $50 million to produce and tens of millions more to market.“The Woman King,” starring Viola Davis, is one of the few Oscar-oriented films this year that has struck a box office chord, bringing in about $70 million.Ilze Kitshoff/Sony PicturesOscar-oriented dramas rarely become blockbusters. Even so, these movies used to do quite well at the box office. The World War I film “1917” generated $159 million in North America in 2019 and $385 million worldwide. In 2010, “Black Swan,” starring Natalie Portman as a demented ballerina, collected $107 million ($329 million worldwide).Most studios either declined to comment for this article or provided anodyne statements about being proud of the prestige dramas they have recently released, regardless of ticket sales.The unwillingness to engage publicly on the matter may reflect the annual awards race. Having a contender labeled a box office misfire is not great for vote gathering. (Oscar nominations will be announced on Jan. 24.) Or it may be because, behind the scenes, studios still seem to be grasping for answers.Ask 10 different specialty film executives to explain the box office and you will get 10 different answers. There have been too many dramas in theaters lately, resulting in cannibalization; there have been too few, leaving audiences to look for options on streaming services. Everyone has been busy watching the World Cup on television. No, it’s television dramas like “The Crown” that have undercut these films.Some are still blaming the coronavirus. But that doesn’t hold water. While initially reluctant to return to theaters, older audiences, for the most part, have come to see theaters as a virus-safe activity, according to box office analysts, citing surveys. Nearly 60 percent of “Woman King” ticket buyers were over the age of 35, according to Sony Pictures Entertainment.Hollywood considers anyone over 35 to be “old,” and this is who typically comes to see dramas.Maybe it is more nuanced? Older audiences are back, one longtime studio executive suggested, but sophisticated older audiences are not — in part because some of their favorite art house theaters have closed and they don’t want to mix with the multiplex masses. (He was serious. “Too many people, too likely to encounter a sticky floor.”)Grim dramas have struggled, but sparkly ones have succeeded. “Elvis,” starring Austin Butler, took in $151 million in North America.Warner Bros.Others see a problem with the content. Most of the movies that are struggling at the box office are downbeat, coming at a time when audiences want escape. Consider the successful spring release of the rollicking “Everything, Everywhere All at Once,” which collected $70 million in North America. Baz Luhrmann’s bedazzled “Elvis” delivered $151 million in domestic ticket sales. .“People like to call it ‘escape,’ but that’s not actually what it is,” Jeanine Basinger, the film scholar, said. “It’s entertainment. It can be a serious topic, by the way. But when films are too introspective, as many of these Oscar ones now are, the audience gets forgotten about.“Give us a laugh or two in there! When I think about going out to see misery and degradation and racism and all the other things that are wrong with our lives, I’m too depressed to put on my coat,” continued Ms. Basinger, whose latest book, “Hollywood: The Oral History,” co-written with Sam Wasson, arrived last month.Some studio executives insist that box office totals are an outdated way of assessing whether a film will generate a financial return. Focus Features, for instance, has evolved its business model in the last two years. The company’s films, which include “Tár” and “Armageddon Time,” are now made available for video-on-demand rental — for a premium price — after as little as three weeks in theaters. (Before, theaters got an exclusive window of about 90 days.) The money generated by premium in-home rentals is substantial, Focus has said, although it has declined to provide financial information to support that assertion.Some films, like “Armageddon Time,” now become available for digital rental after they spend just three weeks in theaters.Anne Joyce/Focus FeaturesThe worry in Hollywood is that such efforts will still fall short — that the conglomerates that own specialty film studios will decide there is not enough return on prestige films in theaters to continue releasing them that way. Disney owns Searchlight. Comcast owns Focus. Amazon owns United Artists. The chief executives of these companies like being invited to the Oscars. But they like profit even more.“The good news is we’ve now got a very large streaming business that we can go ahead and redirect that content toward those channels,” Bob Chapek, Disney’s former chief executive, said at a public event on Nov. 8, referring to prestige films. (Robert A. Iger, who has since returned to run Disney, may feel differently.)Others continue to advocate patience. Mr. Gross pointed out that “The Fabelmans” will roll into more theaters over the next month, hoping to capitalize on awards buzz — it is a front-runner for the 2023 best picture Oscar — and the end-of-year holidays. Damien Chazelle’s “Babylon,” a drug-and-sex induced fever dream about early Hollywood, is scheduled for wide release on Dec. 23.“I think movies are going to come back,” Mr. Spielberg recently told The New York Times. “I really do.”Steven Spielberg, on the set of his production “The Fabelmans.” Merie Weismiller Wallace/Universal Pictures and Amblin Entertainment More

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      ‘Gangnam Style’ Brought K-Pop to the World, but Haunted Its Creator

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      In 2012, the song took over the internet, and it helped pave the way for the global success of Korean pop. But Psy, the artist behind it, spent years trying and failing to replicate the phenomenon.SEOUL — He may not look it, in a spiffy double-breasted suit and a coiffure secured with enough hair gel to reflect the ceiling lights, but the 45-year-old music executive confides a secret as he rubs his temples: He’s hung over.But he doesn’t mind nursing this headache, at well past 2 p.m. on a Thursday in Seoul. Some of his best songwriting ideas come to him, he said, in the malaise that follows a night of hard drinking.The man doing the creative suffering is Psy, the onetime global internet sensation whose 2012 viral music video and earworm of a song, “Gangnam Style,” became the first-ever YouTube offering to surpass one billion views and had the world galloping along with him.The outlandish but irresistibly catchy song and accompanying video — which has Psy doing the tune’s signature horseback dance move in and around Gangnam, an upscale Seoul neighborhood — achieved the breakthrough, worldwide success that had mostly eluded Korean pop acts, or K-pop, before then.The video, which now has some 4.6 billion views, was so culturally pervasive in 2012 that Barack Obama was asked about it on Election Day. NASA astronauts recorded a parody, and a North Korean state propaganda site evoked the dance move to mock a South Korean politician. But for several years in the aftermath of all his viral fame, Psy said, the song’s success haunted him. Even as he was thrust overnight into a Hollywood existence, getting chased around New York City by paparazzi, signing with Justin Bieber’s manager and releasing a single with Snoop Dogg, internally he felt the pressure mounting for another hit.Psy performing “Gangnam Style” live on NBC’s “Today” show in New York, in 2012. At the time, the video for the song had more than 200 million YouTube views; it now has more than 4.6 billion.Jason Decrow/Invision, via Associated Press“Let’s make just one more,” he says he kept telling himself.He moved to Los Angeles in an effort to get a global career going in earnest, an ocean away from his native South Korea, where he was both a fixture of the music charts and a source of comic relief on silly television variety shows. But none of the attempts came close to replicating the formula that made “Gangnam Style” a global success.Psy wasn’t alone in trying to figure out how to reproduce the phenomenon. In South Korea, not only the music industry but government officials and economists, too, were studying just what it was about the tune, the lyrics, the video, the dancing or the man that had vaulted the song to such singular levels of ubiquity.And in the decade since the song and video first put South Korea’s pop music on the map for many around the world, K-pop has become a cultural juggernaut, expanding out from markets in East and Southeast Asia to permeate all corners of the world.Artists like BTS and Blackpink command devoted fans numbering in the tens of millions, and the bands wield an economic impact that rivals a small nation’s G.D.P. The fervor has spilled over beyond music into politics, education and even Broadway.Some say Psy deserves much of the credit.“Psy single-handedly placed K-pop on a different level,” said Kim Young-dae, a music critic who has written extensively about the industry. The song was a “game changer” for the Korean music scene and paved the way for the groundswell of interest and commercial success that the South Korean stars who came after him experienced, Mr. Kim said.Now, 10 years on from his lightning-in-a-bottle moment, Psy, whose real name is Park Jae-sang, is back home in South Korea, where he has started his own music label and management company and is trying to recreate the magic with the next generation of K-pop talent as one of the industry’s tastemakers.“Let’s make just one more,” Psy said he kept telling himself after “Gangnam Style” became a phenomenon.Chang W. Lee/The New York Times“One of the things I love most about this job is that it’s unpredictable. We say among ourselves we’re in the ‘lid business’ — because you don’t know what you’ve got until you open it,” Psy said in an interview at the offices of his music label headquartered in — where else? — the Gangnam neighborhood of Seoul. “You don’t know which cloud will bring the rain.” With 10 artists under his wing, including a newly minted six-member boy band, TNX, Psy says he feels immensely more pressure shaping and stewarding other people’s careers compared to when he was responsible for his alone.And while he can give his budding stars advice based on decades of industry experience, what he can’t do is offer them surefire instructions on making a hit record.For all the years he has spent thinking and talking about “Gangnam Style,” he remains just as mystified as anyone by its success.“The songs are written by the same person, the dance moves are by the same person and they’re performed by the same person. Everything’s the same, but what was so special about that one song?” Psy said. “I still don’t know, to this day.”Psy performing on the grounds of Korea University in Seoul in May.Anthony Wallace/Agence France-Presse — Getty ImagesIn global terms, Psy and his “Gangnam Style” are the epitome of a one-hit wonder. But in South Korea, he had been well-known as a rapper and musician for a decade before, carving out a path that differed from many of his fellow performers, in that he didn’t count on a boost from his physical appearance or shy away from courting controversy.He never had the chiseled look sought after in South Korea’s pop music industry, and from the release of his first album in 2001, he became notorious for his blunt, profane and at times ribald lyrics. “I Love Sex” was one of the tracks on his debut album, “Psy from the Psycho World!” which was slapped with a ban on sale to minors at the urging of the country’s Christian Ethics Movement.Despite — or perhaps because of — his unapologetic, iconoclastic ways, over the past two decades at home in South Korea, the college dropout has consistently logged chart toppers, best-selling albums and sold-out concerts.“It’s kinda sorta ironic he became so iconic — he went from being occasionally censored to widely celebrated,” said Bernie Cho, president of DFSB Kollective, a Seoul-based creative services agency that offers marketing and distribution solutions to Korean music artists and their labels. “He irreverently winked his way from being the bad boy of K-pop to the golden boy of K-pop.”For a pop song, “Gangnam Style” also unleashed an avalanche of deep think pieces and analyses on the various aspects of South Korea and Seoul it was said to be lampooning: the hypocrisy of the nouveau riche, the superficiality of its social standards and the inequality exemplified by the opulent Gangnam neighborhood.Psy insists the song never intended to deliver any profound social commentary — he was just looking to give people a few minutes of mindless hilarity and a reprieve from reality.If anything, he said, he was poking fun at himself, because he doesn’t aesthetically fit the bill of a posh Gangnam local.A decade on from his lightning-in-a-bottle moment, Psy has started a music label and talent management company. Chang W. Lee/The New York Times“It’s funny because someone who doesn’t look like he’s ‘Gangnam style’ says he is,” he said.Initially targeted for development in the 1970s to expand Seoul south of the Han River, Gangnam has became a coveted address where many of the capital’s wealthy congregate and the best schools are concentrated, an educational disparity likely to ensure that the inequalities symbolized by the neighborhood continue into the next generation.In the years since Psy made Gangnam a globally recognized, if oft-mispronounced, proper noun (“Gang” sounds closest to the latter half of Hong Kong; “nam” like Vietnam), the neighborhood has gotten ever more unattainable for the average South Korean. Nowhere have runaway real estate prices risen as steeply as in the Gangnam area.“If you say you live in Gangnam, people look at you differently,” said Jin Hee-seon, a former vice mayor of Seoul and professor of urban planning at Yonsei University. “It’s an object of desire and envy.”Psy, raised in the greater Gangnam area in a family running a semiconductor business, now lives north of the river with his wife and twin daughters and says he spends little time thinking about the place.A bronze sculpture in Gangnam by the artist Hwang Man-seok, modeled after the signature “Gangnam Style” horse-riding hand motion.Anthony Wallace/Agence France-Presse — Getty ImagesWhat he has recently returned to is his signature live performances.His concerts are legendary in South Korea for raucous good fun. His music — loud and energetic — is often accompanied by dance moves just as outrageous, requiring him to jump, kick and wave his arms wildly in the air. During his six-city tour this year, his first since the pandemic, he said he was surprised to find his joints and limbs as nimble as ever in middle age.In his latest album released this April, his ninth, he collaborated with the rapper Suga of BTS on a single titled “That That.” In the music video, Suga comically duels — and kills — the blue tuxedo-wearing Psy of the 2012 video. (That video has accrued 369 million views.)As for the chase of global fame that once drove him nearly mad, he says he’s made his peace with its absence.“If another good song comes along and if that thing happens again, great. If not, so be it,” he said. “For now, I’ll do what I do in my rightful place.” More

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      ‘Glass Onion’ and ‘Matilda’ Test Netflix’s Approach to Theatrical Releases

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      The company agreed to some exclusive theatrical distribution for “Glass Onion” and “Matilda the Musical,” but it’s not clear exhibitors will get much more.“Glass Onion: A Knives Out Mystery,” the much-anticipated follow-up to the 2019 sleeper hit directed by Rian Johnson, was supposed to be the moment Netflix crossed the Rubicon.Rather than give the film a perfunctory theatrical release — a strategy designed to ensure most viewers ultimately watch a movie on the streaming service — Netflix, in a first, would give the film a traditional, exclusive run in a large number of cinemas.It didn’t happen.After much back and forth, and contrary to the wishes of some Netflix employees and Mr. Johnson, a theatrical release for “Glass Onion” that at one point some people inside the company hoped would reach up to 2,000 screens ended up at 638 in the United States. The movie, which was released on Wednesday and has received positive reviews, will run in theaters for just one week before becoming available on Netflix on Dec. 23.What was supposed to be the moment to prove the value of theaters to the streaming giant will not come to pass. Yet the company is also involved in another intriguing theatrical experiment this weekend, one that could end up providing Netflix with even more valuable feedback.On Friday, “Matilda the Musical,” financed and produced by Netflix, will open on more than 1,500 screens in 670 locations across the United Kingdom and Ireland. The movie, starring Emma Thompson as the villainous Miss Trunchbull, will be released and promoted by Sony Pictures, which, in a unique one-picture deal, licensed the rights to Netflix on the condition that Sony could hold onto the United Kingdom for a theatrical release. (“Matilda,” which is based on a stage musical that itself is based on a children’s book by Roald Dahl, is beloved in the United Kingdom. The musical has been running in London’s West End since 2011.)“It will be a good example of what could be done,” said Tim Richards, founder and chief executive of Vue International, a London-based exhibitor with theaters in countries including the United Kingdom, Denmark, Germany and Italy. “If there was ever a film made for the big screen, it’s ‘Matilda.’”Sony Pictures, which declined to comment for this article, bought the film rights to “Matilda the Musical” in 2015, with the show’s director, Matthew Warchus, set to oversee the adaptation. At the same time, Netflix was trying to bolster its roster of family films and had its eye on the Roald Dahl estate. (In 2021, Netflix ultimately purchased the entire Dahl estate, giving the company the ability to adapt books like “Charlie and the Chocolate Factory” and “The BFG” into films and television shows, while also controlling the publishing rights.)At the end of 2019, the companies entered into an arrangement whereby Netflix would finance “Matilda the Musical” and produce it in conjunction with Sony and Working Title Films, a U.K. producer. Netflix would control rights to the finished product worldwide, excluding the United Kingdom and Ireland, where Sony would own the rights and release the film theatrically. “Matilda the Musical” will not appear on Netflix in the United Kingdom or Ireland until next summer, though it will be available to stream in the United States and other countries on Christmas.“Matilda the Musical” is receiving a traditional theatrical release in the United Kingdom.NetflixSo far the film has received positive reviews. The Independent deemed it “a frothy, whimsical delight,” while The Guardian called it “a tangy bit of entertainment, served up with gusto.” It has a 100 percent positive rating on Rotten Tomatoes and could do the kind of business that the original “Peter Rabbit” did at the British box office, where it sold $54 million in tickets.Whether the box office performances of “Glass Onion” and “Matilda” have any long-term impact on Netflix’s approach to theatrical distribution is a big question. According to three people with knowledge of Netflix’s inner workings, numerous executives in the company’s film group would like Netflix to embrace a more traditional strategy regarding film releases, but the co-chief executives, Ted Sarandos and Reed Hastings, remain focused on streaming. “There is no question internally that we make our movies for our members, and we really want them to see them on Netflix,” Mr. Sarandos said on an earnings call last month, adding, “Most people watch movies at home.”.css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-1hvpcve{font-size:17px;font-weight:300;line-height:25px;}.css-1hvpcve em{font-style:italic;}.css-1hvpcve strong{font-weight:bold;}.css-1hvpcve a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}What we consider before using anonymous sources. Do the sources know the information? What’s their motivation for telling us? Have they proved reliable in the past? Can we corroborate the information? Even with these questions satisfied, The Times uses anonymous sources as a last resort. The reporter and at least one editor know the identity of the source.Learn more about our process.Netflix declined to comment for this article.Discussions about a significant theatrical release for Netflix’s biggest movies began in earnest in April, after the company’s stock dropped 35 percent following a dismal first-quarter earnings report, according to the three people, who spoke on condition of anonymity to describe internal matters. “Glass Onion,” one of two “Knives Out” sequels the company purchased for $450 million in 2021, seemed to be the perfect candidate. The original grossed an impressive $165 million domestically — a notable feat for a movie not based on any well-known intellectual property.Spencer Klein, the company’s distribution director, went to the theater owners’ trade convention in Las Vegas to inform eager exhibitors that in light of Netflix’s subscriber slowdown, the company was considering wider theatrical releases. The issue was again brought up at a retreat for senior management in May and discussions continued in June, the people said, when there were preliminary talks about pushing back the streaming debut of the action-adventure film “The Gray Man” to allow for additional time in theaters. (This idea, specifically, never gained much traction.)Each conversation ended the same way, the three people said, with Mr. Sarandos adamant that a theatrical model was a confusing distraction and that the company’s best films should debut on Netflix. It wasn’t until September that Mr. Sarandos re-engaged in the debate, allowing his film team to use “Glass Onion” to test the market to examine two things: whether big-budget Netflix films could make money in theaters, even with the added marketing and print costs required; and whether those additional marketing costs would ultimately improve the film’s performance on the streaming platform.Netflix is releasing “Glass Onion” in more than 600 theaters, but that’s below what some in the company’s film group wanted.Netflix, via Associated PressScott Stuber, Netflix’s film chief, was hoping to put “Glass Onion” into a wide release, anywhere from 1,000 to 2,000 screens, according to the people familiar with the discussions. Mr. Sarandos wanted 500. They agreed to more than 600 with a 30-day window between the film’s theatrical debut and its appearance on streaming. Mr. Sarandos demanded that it play for just one week and that the exhibitors promise not to release the box office numbers to the news media. For the first time, the two largest theater chains in the United States, AMC Theatres and Regal Cinemas, agreed to a deal with Netflix, along with other smaller chains. AMC’s chief executive, Adam Aron, said in a statement at the time that the deal showed that “both theatrical exhibitors and streamers can continue to coexist successfully.”That enthusiasm was short-lived, stifled when Mr. Sarandos emphasized his commitment to streaming during last month’s earnings call.Some of the large exhibitors were considering backing out of the deal after his remarks, according to one of the people familiar with the company’s inner workings. They remained only because they hoped a success story would change the top executives’ thinking. It helped that Netflix had committed a healthy budget to marketing “Glass Onion,” running commercials during “Sunday Night Football” and “Saturday Night Live,” and showing the trailer in theaters before movies like “Black Panther: Wakanda Forever” and “Ticket to Paradise.” “We want as many people as possible to see it in theaters,” Mr. Johnson, the director of “Glass Onion,” told The Hollywood Reporter this week about the film. “And then we want it to do incredibly well when it hits Netflix — so lots of people see it and so it demonstrates to everybody, most of all Netflix, that these two things can coexist.”Mr. Sarandos’s thinking runs counter to what other major studio heads now believe. “I’ve seen the data,” David Zaslav, the chief executive of Warner Media Discovery, said during a recent investor conference. “A movie that opens in the theater performs five times as well as a movie that you put direct to streaming.”Yet, releasing films theatrically is far from a sure thing these days. The U.S. box office is down some 32 percent compared with 2019, and the pandemic significantly altered moviegoing habits. Older moviegoers have yet to return to the cinema in big numbers, and studios are making fewer films, 36 percent fewer, in fact. One exhibitor said that if the three big streaming companies — Netflix, Amazon and Apple — released roughly 20 movies in theaters each year in total, that would help make up for the deficit and potentially return the business to a healthy place.Until then, theater chains are hopeful that releases like “Glass Onion” and “Matilda” will convince the companies to try more like them.“I’m hoping that ‘Glass Onion,’ even though it’s a very limited release, will deliver sufficient numbers that will certainly tweak some interest into doing something more in the future because they’ve got some amazing movies coming up,” Mr. Richards of Vue International said. “They’re moving slowly but I’m hopeful that there will be a change in thinking.” More

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      Ahmed Alshaiba, Yemeni Music Master, Is Dead at 32

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      He taught himself to play the oud, a lutelike stringed instrument, and made a splash on social media with his cover versions of pop songs.Ahmed Alshaiba, who as a teenager in Yemen taught himself the oud, a fretless lutelike Arabic instrument, and who after immigrating to the United States built an online following with his cover versions of pop songs that deftly blended Western and Middle Eastern influences, died on Sept. 28 in a car accident. He was 32.His brother Ali Shibah confirmed the death, in New York State, but provided no other details. Working from a studio in his apartment in Mamaroneck, N.Y., in Westchester County, Mr. Alshaiba recorded videos of himself playing instrumental versions of popular songs, movie themes and Arabic music — sometimes with other musicians, sometimes unaccompanied — and posted them on his YouTube channel. He also played guitar and percussion instruments like the congas and the daf, a large drum.His oud playing added a distinctly Middle Eastern sound to his versions of Luis Fonsi’s “Despacito,” which has had nearly 7.3 million YouTube views; Alan Walker’s “Faded” (6.9 million); Ed Sheeran’s “Shape of You” (6.8 million); and other songs. His oud seems to deepen the mood of alienation that Simon & Garfunkel brought to “The Sound of Silence” (nearly 1.8 million), and brings a different kind of energy to Michael Jackson’s “Smooth Criminal” (1.4 million).In all, his YouTube videos have generated nearly 113 million views.A charismatic performer who interacted enthusiastically with his fans on YouTube and social media platforms, Mr. Alshaiba also produced his own takes on music from “Star Wars” (during which he wore disguises like a Darth Vader helmet and a Yoda mask) and “The Hobbit: An Unexpected Journey.”One of the last videos he posted before his death, on TikTok, was a snippet of his version of the music from HBO’s “House of the Dragon,” the prequel to “Game of Thrones.”“He was one of a kind,” Ravid Kahalani, a founder of Yemen Blues, a band that is influenced by Yemenite, West African, Latin and jazz music, said in a phone interview. Mr. Alshaiba, he added, “had a different intelligence on the oud and a special, soulful touch that was softer than other oud players.”Mr. Alshaiba occasionally played with or opened for Yemen Blues at Joe’s Pub, Brooklyn Bowl and Symphony Space in New York City. He also performed in Saudi Arabia, Oman, Abu Dhabi and Kuwait.But, his brother Ali said in an email, he also “did lots of charity shows; that’s why he remained broke.”Mr. Kahalani said that he once asked Mr. Alshaiba why he recorded so many covers.“He said to me something beautiful: ‘I want people to understand that the oud is not only Arabic, it’s everything.’ But the really special thing is how he played traditional Yemeni music, which really opened the gates of God.”Ahmed Alshaiba was born Ahmed Nasser Shibah on May 15, 1990, in Sana, Yemen. His father, Nasser, was a businessman, and his mother, Fanda Zeyad, was a homemaker.Ahmed had no musical ambitions until he was 14, when he watched his brother Hussein take lessons on an oud that their sister Malkah had bought him as a gift in Egypt.“When my other brother lost interest,” Ali Shibah said, “Ahmed picked up the oud and started his self-taught journey.”In an interview with The Times of Israel in 2018, Mr. Alshaiba said: “I would play for hours until my fingers hurt. I would listen to a song and could play it immediately after.” He skipped school to spend time in a music store where, he said, “I would help clean and tune every shipment of oud instruments, and in return the owner would let me stay in the store and practice.”Mr. Alshaiba moved to the United States in 2012 and worked for several years at his brother’s convenience store in Mamaroneck while starting to post cover songs online. In 2017, the Australian singer Sia posted his version of her song “The Greatest” which has more than 1.7 million views on Instagram“I was having doubts about succeeding in the U.S.,” Mr. Alshaiba told The Times of Israel, “but this gesture gave me the validation I needed.” Encouraged, he soon left his job to pursue music full time.A month before Mr. Alshaiba died, he released his first album, “Malahide,” which he produced himself and had been working on for several years. He wrote all the songs.In addition to his sister Malkah Shibah and his brothers Ali and Hussein Shibah, Mr. Alshaiba is survived by his mother; two other sisters, Fauziah and Thahaba Shibah; and two other brothers, Mohammed and Najib Shibah.In an interview and mini-concert at TED Studios in 2017, Mr. Alshaiba discussed his passion for the oud.“When you’re playing this instrument, you’re hugging it,” he said. “So you’re feeling the notes coming out in the body of this lovely instrument.” More

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      Netflix Adds 2.4 Million Subscribers, Reversing a Decline

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      Netflix, which has about 223 million subscribers worldwide, will soon introduce a lower-priced service with ads in a bid to attract more customers.Netflix said Tuesday that it added more than 2.4 million subscribers in the third quarter — mainly from outside the United States — snapping a streak of customer losses this year that spurred unease among investors and questions about how much more the streaming business could grow.The streaming giant said it now has 223 million subscribers worldwide, after beating its earlier forecast of about one million additions for the quarter. Netflix lost 200,000 subscribers in the first quarter, and nearly one million in the second.“After a challenging first half, we believe we’re on a path to re-accelerate growth,” Netflix said in its quarterly letter to shareholders. “The key is pleasing members.”Netflix is preparing to introduce advertising on its service on Nov. 3, part of a bid to attract more customers with a lower-cost subscription. The advertising-supported tier, priced at $6.99 a month in the United States, will show subscribers four to five minutes of ads per hour of content they watch.Netflix generated about $7.9 billion in revenue in the third quarter, a nearly 6 percent increase from the same period last year. The company generated about $1.4 billion in profit, a 3 percent decrease from a year earlier.The Race to Rule Streaming TVNetflix Ads: The streaming company said it will soon offer a cheaper ad-supported subscription, which will show people four to five minutes of ads per hour of content they watch.Late-Night Talk Shows: TV executives are mulling the future of the genre, which is struggling to make the leap to the streaming world.Apple’s Will Smith Movie: After a long discussion, Apple said it will release the film “Emancipation” — the actor’s first since his infamous slap at the Oscars — in December.Cable Cowboy: The media mogul John Malone opened up about the streaming wars, the fast-changing news business and his own future.Netflix shares were up more than 10 percent in after-hours trading.Netflix said in its letter to shareholders that it expected to add 4.5 million subscribers in the fourth quarter, a 46 percent decrease from the 8.3 million subscribers it added during the same period last year. Netflix also said it would stop providing guidance to investors on its projected subscriber count beginning next quarter.Rich Greenfield, an analyst for Lightshed Partners, said the results indicated that Netflix would flourish as competitors continue to lag behind.“I think the reports of streaming’s death or maturity have been greatly exaggerated,” Mr. Greenfield said.The decision to introduce an advertising option on Netflix was an about-face for the company, which for years had highlighted its ad-free experience as a selling point for customers. But this year, after announcing subscriber losses on the company’s first-quarter earnings call, the co-chief executive Reed Hastings reversed course, saying that an advertising-supported plan would allow customers to choose their experience.Streaming has become an increasingly competitive industry in recent years. Disney, for instance, reported in August that it had about 221 million subscriptions across its bundle of services. It will start offering a lower-priced advertising tier for Disney+ in December.Mr. Hastings expressed relief about the company’s financial results during a video interview conducted by an analyst that was posted by Netflix on Tuesday evening.“Well, thank God we’re done with shrinking quarters,” Mr. Hastings said, laughing.Netflix is breaking with convention in other ways this fall. The company plans to release “Glass Onion: A Knives Out Mystery” in 600 theaters across the United States for one week beginning on Nov. 23 ahead of its streaming debut, the first time the company has struck a deal with the nation’s largest theater chains at once. The movie, written and directed by Rian Johnson, is the anticipated follow-up to the 2019 hit starring Daniel Craig as the Delphic detective Benoit Blanc.Netflix told employees this year that it was also planning to crack down on password sharing, which allows users to watch content without paying for a subscription. The research firm MoffettNathanson estimates that 16 percent of Netflix users share passwords, more than any other major U.S. streaming service. Netflix said in April that passwords were being shared with an additional 100 million households, according to its estimate.The company has also cracked down on costs. In May, Netflix laid off about 150 workers across the company, primarily in the United States, or about 2 percent of its total work force. Netflix said in a statement that the cuts had been spurred by the company’s slower revenue growth.Despite the changes, Netflix hasn’t yet been able to reverse a precipitous decline in its share price. The company’s stock has tumbled more than 60 percent over the last year amid a broader market slump, as investors and analysts grapple with the economics of streaming video.During the third quarter, Netflix released a mix of films and TV shows, including “The Gray Man,” a big-budget action film starring Ryan Gosling and Chris Evans and directed by Joe and Anthony Russo, the sibling filmmakers behind “Avengers: Infinity War.” Other popular titles included the serial killer show “Monster: The Jeffrey Dahmer Story”; the romantic drama “Purple Hearts”; and “Stranger Things,” which released the second half of Season 4 near the end of last quarter. More

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      Streaming Services Want to Fill the Family Movie Void

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      With theatrical releases way down, the streaming giants have been pumping out multigenerational fare, including a number of live-action films.Sony Pictures unleashed the singing reptile “Lyle, Lyle Crocodile” in 4,350 theaters across the country this weekend to the tune of an estimated $12 million to $13 million.It was the first wide theatrical release for a family film since “DC League of Super-Pets” from Warner Bros. in July, and only the 12th family film to hit theaters this year. Just two more are expected before the end of December.That’s a far cry from the prepandemic days of 2019, when 24 family movies came to theaters. They accounted for $8.9 billion in box office receipts, a whopping 32 percent of the worldwide total for Hollywood studios that year.The decline today is due to a combination of factors: a hangover from the pandemic, efforts by studios like Disney and Paramount to bolster their own streaming services with fresh content and the risks of greenlighting family films that aren’t based on well-known intellectual property.It’s affecting the health of the theatrical business.“The movie industry needs a big and thriving family moviegoing business to return to strength,” David Gross, a box office analyst, said. He’s predicting that gross profits for family films in 2022 will total $2.75 billion to $2.8 billion. “Success with families is essential to the long-term health of the business. We consider this to be the biggest production challenge ahead.”So where have all the family movies gone?To streaming, of course. While last month was the worst September at the box office since 1996 — excluding the pandemic year of 2020 — Netflix, Disney and others have been pumping family films to their services. “The Adam Project” arrived on Netflix in March and the animated “The Sea Beast” in June, while Disney+ released “Pinocchio” in September and just announced that “Hocus Pocus 2,” which debuted Sept. 30, was streamed for more hours over its first three days than any previous premiere on the service.And the streaming giants are just getting started. While both remaining theatrical releases of family films this year are animated — Disney’s “Strange World” and Universal’s “Puss in Boots: The Last Wish” — Netflix plans an onslaught of the kind of live-action family fare that studios are producing less and less. The titles include “The School for Good and Evil,” starring Charlize Theron and Kerry Washington; “Slumberland,” from the “Hunger Games” director Francis Lawrence; the sequel to “Enola Holmes”; and “Roald Dahl’s Matilda the Musical,” starring Emma Thompson as Miss Trunchbull.Disney+ will debut the “Enchanted” remake “Disenchanted” on Thanksgiving weekend, and Apple TV + plans to make “Spirited,” its holiday musical-comedy starring Will Ferrell and Ryan Reynolds, available on Nov. 18.The majority of the Netflix projects look expensive, with “Slumberland” costing around $90 million. Contrast that with the budget in the $50 million range for “Lyle, Lyle, Crocodile,” which is based on a children’s book and stars Javier Bardem, Constance Wu and Shawn Mendes (as the voice of Lyle).The Race to Rule Streaming TVApple’s Will Smith Problem: The actor is the star of a $120 million Civil War drama that finished filming earlier this year. Apple envisioned the film as a surefire Oscar contender. But that was before the slap.Cable Cowboy: The media mogul John Malone opened up about the streaming wars, the fast-changing news business and the future of his own career.Warner Bros. Discovery: The recently formed media colossus announced plans for a free streaming service and a paid subscription streaming service combining HBO Max and Discovery+.Turmoil at Netflix: Despite a loss of subscribers, job cuts and a steep stock drop, the streaming giant has said it is staying the course.The filmmakers behind “Lyle” are bullish on its prospects. “The combination of a live-action CGI crocodile, the fact that it’s also musical and a family film, I think give it multiple points of attraction that will hopefully lure audiences off their couches,” said one its producers, Hutch Parker, a former president of production at 20th Century Fox.Also helping the film’s fate is the very thing that has theater owners more broadly concerned: a lack of product in the marketplace.“Every movie I’ve made for the last 30 years had four or five other movies coming out on the same weekend, with four to five movies that had come out the previous weekend that were still out,” Mr. Parker said. “And this is unique in that you’re coming into a market that on the one hand is less vibrant. On the other hand, the opportunity in an open marketplace is unique.”Josh Greenstein, Sony’s president of the motion picture group, added: “If we can open in the low- to midteens we can play and play. The lack of competition will be very good for the movie.”Indeed, the lack of product this year has kept films in theaters longer, generating more ticket sales along the way. Sony’s “Where the Crawdads Sing,” for instance, earned close to $90 million domestically, and “Elvis,” from Warner Bros., had $150 million in box office revenue.The “Lyle” directors Will Speck and Josh Gordon, who turned to family fare after a career making broad-based comedies like “Blades of Glory,” hope that their crocodile will encourage family audiences to change their moviegoing tendencies.“We’re excited that we’ve made something that we feel like if people actually can shift out of the habit of what they might be in with streaming, we’ll deliver them something that brings joy and escape and happiness and all the things you want it to do,” Mr. Speck said in an interview.Complicating this challenge is Netflix’s burgeoning interest in family entertainment, specifically live-action projects. The streaming service sees an opportunity to develop films based on original characters and story lines.“We loved going to see great original family films,” said Ori Marmur, vice president of studio film at Netflix. “Sadly, now when you look at what a lot of the offerings are, they aren’t live-action family. It’s usually animated for family, and then it’s reboots, remakes, sequels, low-budget horror. We saw a real opportunity in seeing those kinds of movies, and building up a slate like that.”The company’s quest to dig deep into films that appeal to all ages has prompted it to acquire big-budget spectacles — often ones the studios turned down because of costs or the risks of releasing a family movie not based on existing intellectual property. “The School for Good and Evil,” for example, originated at Universal Pictures almost a decade ago.While family films released on streaming do not receive the same kind of marketing blitz that theatrical releases do, they often have other attributes coveted by studios hoping to succeed at the box office. “Slumberland” and “The School for Good and Evil” have the spectacle; “Matilda” has the musical elements, and “Enola Holmes” is a known property.Marlow Barkley and Jason Momoa in “Slumberland,” which comes out on Netflix on Nov. 18.Netflix“Slumberland” began at Fox, but things got complicated once the company merged with Disney in 2019, said Mr. Lawrence, the film’s director. Disney, after all, prides itself on its expertise in making family films. It didn’t need Fox doing the same thing.The Chernin Group, which produced “Slumberland,” had a deal that if one of its films had a director, an actor and a completed shooting script, Disney had 30 days to decide whether to make it. The company passed.“It almost instantly turned over to Netflix,” Mr. Lawrence said in an interview, adding: “Releasing it around Thanksgiving, I am hoping that families will watch it together. That’s sort of the ideal scenario.”Set to debut on Nov. 18, the action-adventure is based on the comic book series “Little Nemo in Slumberland,” by Winsor McCay. It features a young female protagonist, mystical dreamlands, numerous special effects, and a story about grief and loss.“I find it comforting knowing that when it actually comes out, I won’t have that same sort of box-office stress that happens on every movie where by Friday afternoon, everybody knows what it’s made for the weekend and it’s either a success or a failure,” said Mr. Lawrence, who directed three of the four movies in the “Hunger Games” franchise and is currently shooting the prequel, “The Ballad of Songbirds and Snakes.” “Not having that sort of pressure on it is interesting.”And he’s hoping some audiences will find the film in the Netflix-owned theaters, too.“Would I have loved a slightly longer theatrical release, maybe some IMAX screens or something like that?” he said. “Sure.” More

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      Netflix’s ‘Knives Out’ Sequel Headed to Theaters Before Streaming

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      “Glass Onion: A Knives Out Mystery” will receive a weeklong release in about 600 theaters in the United States a month before it becomes available on Netflix.Netflix is giving theater owners a Thanksgiving present.The streaming giant announced on Thursday that “Glass Onion: A Knives Out Mystery” will be released in around 600 theaters across the United States for one week beginning on Nov. 23 before becoming available to stream around the world on Dec. 23.The largest theater chains — AMC Theaters, Regal Cinemas and Cinemark — have all agreed to the deal, a first for the top exhibitors. Cinemark screened Netflix films in the past. But Regal and AMC previously refused to work with the company because it would not agree to the exclusive theatrical release periods and financial terms that are usually offered by traditional studios. Terms of the deal for “Glass Onion” were not disclosed.Yet the news now comes as a welcome relief to the industry after the past month, in which theaters generated just $328 million in ticket sales. That was the lowest number in September since 1996, with the exception of the pandemic year of 2020. The original “Knives Out,” starring Daniel Craig as the quirky detective Benoit Blanc, was a sleeper hit in 2019. It cost $40 million to make and grossed $165 million in North American theaters and $311 million worldwide. It was considered a prime example of how studios could successfully release films based on original ideas in theaters.But the chances of replicating that theatrical success seemed to be squashed last year when Netflix plunked down $465 million for the writer-director Rian Johnson to move his star-studded franchise to the streaming service for its next two iterations.“I’m over the moon that Netflix has worked with AMC, Regal and Cinemark to get ‘Glass Onion’ in theaters for this one-of-a-kind sneak preview,” Mr. Johnson said in a statement. “These movies are made to thrill audiences, and I can’t wait to feel the energy of the crowd as they experience ‘Glass Onion.’”The raucous reception for the film at its debut at the Toronto Film Festival last month inspired Netflix to pursue a more expansive theatrical strategy than it had for other films.Whether this development means that Netflix is willing to take a more traditional approach to theatrical distribution remains to be seen. The streaming service said it also did not plan to publicly report how the film did at the box office during its weeklong run. More

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      Will Smith Film ‘Emancipation’ Will Be Released in December

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      Apple said the movie, Mr. Smith’s first since his infamous slap at the Oscars, will be in theaters on Dec. 2 and begin streaming on Dec. 9.The Will Smith film “Emancipation” — the actor’s first since his infamous slap at the Oscars this year — will be released in December, making it eligible for the upcoming awards season.While releasing a trailer for the film on Monday, Apple said “Emancipation” will have a limited theatrical release on Dec. 2 before becoming available on the company’s streaming service on Dec. 9. The announcement followed a long discussion of whether Apple would release the film this year or delay it until 2023, considering the controversy surrounding Mr. Smith after he slapped the comedian Chris Rock during the Academy Awards ceremony in March. Apple had declined to comment on its plans for the film.After the incident with Mr. Rock, Mr. Smith won the best actor Oscar that night for his performance in “King Richard.” It was his first Academy Award, but shortly afterward he resigned from the Academy of Motion Picture Arts and Sciences, saying he had “betrayed” its trust. The academy then barred him from the organization and all of its events for the next decade.That punishment does not preclude the actor from being nominated for his work, though it did not augur well for “Emancipation,” which had been considered an awards candidate before Mr. Smith slapped Mr. Rock. The decision to release the film in a limited number theaters ahead of its debut on the service suggests that Apple is planning to push it for award consideration this year.That could backfire. The academy has signaled that it is ready to move on from the slap. Bill Kramer, the organization’s chief executive, said it would not even be joked about at the next Academy Awards ceremony.“Emancipation” stars Mr. Smith as Peter, a real-life figure from the 1800s who escaped slavery and fought for the Union Army. Directed by Antoine Fuqua and written by William N. Collage, the film had its first public screening in Washington on Saturday night, during the Congressional Black Caucus Foundation’s 51st Annual Legislative Conference. The event was followed by a question-and-answer session featuring Mr. Fuqua and Mr. Smith, who has remained largely out of the public eye since the Oscars.Mr. Smith issued a public apology on his YouTube channel on July 29. It has been viewed close to 3.9 million times. More