Under the Hollywood Spotlight, a Fading Welsh Town Is Reborn
A former industrial hub, Wrexham had long been in decline. Now, it’s reviving as the globally famous star of a reality series about its once forlorn soccer team’s rejuvenation.In the Welsh language, the virtually untranslatable word “hiraeth” (pronounced here-ayeth) describes a blend of nostalgia and longing for a time that can never be recreated.For Wrexham, a working-class town in northern Wales, it was a feeling that came to define a postindustrial malaise that descended in the 1980s as the last remaining coal mines shuttered their rickety gates and, later, the furnaces at the nearby steelworks ran cold.Only the beloved soccer club, Wrexham A.F.C., remained: the oldest team in Wales, a perennial also-ran but still an indomitable source of local pride.“We went through so much as a town,” said Terry Richards, 56, a lifelong fan of the club as he sat at home in the team’s bright scarlet jersey. “Those were difficult times.”Wales has its legends of heroes returning to save the day, but few could have predicted that an unlikely pair of Hollywood actors, Ryan Reynolds and Rob McElhenney, would waltz into town just over two years ago and buy the ailing club. That set off a chain of events that catapulted the town out of the doldrums and into the international spotlight, casting the residents as the main characters in their own Hollywood reality show based around the soccer club, “Welcome to Wrexham.”Few could have predicted that the two famous actors would walk into the town in the first place. But Mr. McElhenney, an American who had binged on sports documentaries during lockdown, conducted an exhaustive search for a down-and-out soccer team with growth potential, landing on Wrexham A.F.C., and persuaded Mr. Reynolds to join him in his pet project.Players from Wrexham A.F.C. practice at the Racecourse Ground while crews from the documentary series “Welcome to Wrexham” film them.Mary Turner for The New York TimesAfter paying the bargain sum of around $2.5 million, they moved into town (the Canadian-born Mr. Reynolds even bought a house) and began overhauling the team’s operation. They revitalized the training facilities and upgraded the roster, offering comparatively enormous salaries that attracted established players from the upper levels of English soccer.Last Saturday, that Hollywood story finally got its very own Hollywood ending — the team’s promotion after its winning season into the English Football League, the next tier of England’s multilevel soccer pyramid, after a 15-year absence. As the referee blew the final whistle, generations of teary-eyed supporters leaped from the stands onto the rain flecked field in joyous celebration.In that moment, a town was reborn, and that lingering “hiraeth” was no more. More
