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      $50 Million Gift to Juilliard Targets Racial Disparities in Music

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      The renowned conservatory will use a grant from a California foundation to expand a training program focused largely on Black and Latino schoolchildren.For three decades, the Juilliard School has sought to bring more diversity to classical music by offering a weekend training program aimed largely at Black and Latino schoolchildren.Now the renowned conservatory is planning a major expansion of the initiative, known as the Music Advancement Program: Juilliard announced on Thursday that it had received a $50 million gift that it would use to increase enrollment in the program by 40 percent and to provide full scholarships to all participants.“This will be transformational,” Damian Woetzel, Juilliard’s president, said in an interview. “It will broaden the pathway to the highest level of classical music education in such a significant way.”The gift is from Crankstart, a foundation in California backed by the venture capitalist Michael Moritz and his wife, Harriet Heyman, a writer, who are longtime supporters of the program.Heyman, in announcing the gift, pointed to the lack of racial and ethnic diversity in American orchestras, where only about 4 percent of musicians are Black or Hispanic. The Music Advancement Program’s “commitment to recruiting underrepresented minorities will help bring new spirit, as well as superb young musicians, to orchestras, concert halls and theaters everywhere,” Heyman said in a statement.Juilliard aims to expand enrollment to 100 students, up from 70. The initiative will also broaden its reach to include younger students. (It currently serves children ages 8 through 18.) And in addition to full scholarships for all students, the gift will be used to create a fund to help them buy instruments.The program includes ear training, instrument lessons and theory classes for its students, who largely come from New York City public schools. Students can enroll for four years. The program costs $3,400 per year, though many students receive full or partial scholarships, currently funded from a variety of sources.While just seven Music Advancement Program students since 2010 have ended up in Juilliard’s undergraduate program, more have entered other prestigious institutions, including the Manhattan School of Music, Berklee College of Music and New England Conservatory. And 61 of the students have gained admission to Juilliard’s prestigious pre-college division.Anthony McGill, the New York Philharmonic’s principal clarinet and the artistic director of the program, said the gift would allow Juilliard to reach students who might have been reluctant to apply because of financial considerations.“We needed to make sure there were no barriers to getting more of the students we want into our program,” McGill said in an interview. “We wanted to open the doors, the pathways, to their success.”The program was founded in 1991 as a way of providing rigorous training for promising young musicians at a time when many New York schools were cutting music education classes. The initiative has at times faced financial difficulties. Juilliard almost suspended it in 2009, citing budget cuts and problems raising money. A group of donors, including Moritz and Heyman, eventually came to the rescue. In 2013, the couple stepped up again, giving $5 million.The program’s expansion comes amid a broader push by artists and cultural institutions to address longstanding inequities in classical music. Weston Sprott, who helps oversee the program as dean of Juilliard’s preparatory division, said being a musician of color was too often a lonely experience, and that ensembles should better reflect the diversity of their communities.“Oftentimes, as musicians of color, the reward that we get for our success is isolation,” Sprott, who is Black, said in an interview. “Classical music can’t be the best it can be without these young people that we’re bringing into our programs.” More

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      San Diego Gets Its Answer to the Hollywood Bowl, Just in Time

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      The dazzling new $85 million Rady Shell was intended as a summer home for the San Diego Symphony. But with the coronavirus still spreading, the orchestra plans to stay through the fall.SAN DIEGO — The Rady Shell at Jacobs Park, a billowing white sail of an outdoor concert hall along the San Diego Bay, was planned as this city’s answer to the Hollywood Bowl: an $85 million summertime stage for the San Diego Symphony, a project of such architectural and acoustical distinction that it would distinguish San Diego on any national cultural map.But now, its arrival — it opened with a sold-out gala performance Friday night — has turned out to be welcome for an additional reason. With the stop-and-start coursing of the Covid pandemic, the symphony, finally playing before a full audience again, is planning to extend its stay in its new summer home at least through November. It won’t be returning to its regular venue, the downtown Copley Symphony Hall, for a while.“It was planned before Covid, but became prescient with the timing,” said Martha A. Gilmer, the chief executive of the symphony. “We just decided we’re going to stay outside and do the fall concerts outdoors.”And that it did on Friday, inaugurating this new chapter for the state’s oldest symphony with a burst of orchestral music and a dash of electronica that swelled over its six sound-and-light towers and an opening-night crowd of 3,500. The opening fanfare was commissioned from the composer Mason Bates, and it signaled — loudly and dramatically — the musical and sonic ambitions of the San Diego Symphony and the yearning of this city to move on from the pandemic.It had all the trappings of a big event, a welcome contrast after 15 years in which the symphony’s outdoor offerings relied on temporary stages and portable toilets. The new space was heralded with fireworks, and a six-course dinner with champagne for donors. The night began with a suitably dramatic flair, as the projected image of the orchestra’s music director, Rafael Payare, instantly recognizable to this crowd, filled a scrim raised nearly to the top of the 57-foot-high stage. After a few build-up-the-tension moments, the scrim dropped to reveal Payare and the orchestra, ready to play. That drew the first of many standing ovations.The night began with a projection of Payare, instantly recognizable in silhouette to this crowd, that filled a scrim raised nearly to the top of the 57-foot-high stage. John Francis Peters for The New York Times“In the way that Disney Hall solidified the mission and importance of the L.A. Phil and the cultural life of L.A., I think this new venue will do the same for an orchestra that really is on the ascent,” said Steven Schick, a professor of music at the University of California, San Diego, and the music director of the La Jolla Symphony and Chorus. “Those things do happen with new venues.”There were more suits than masks — though not many of either — as people arrived to celebrate this new addition to the San Diego waterfront. It was a dramatic setting: The skyline of San Diego framed the stage on the right, as the masts of sail boats glided past the audience on the left, some dropping anchor to enjoy the show.The venue can hold up to 10,000 people, but its red seats can be removed, making it flexible.  John Francis Peters for The New York TimesPassing boats formed a nautical backdrop for the new concert venue.John Francis Peters for The New York TimesAt the Hollywood Bowl, Gustavo Dudamel, the music director of the Los Angeles Philharmonic, must sometimes contend with the roar of passing helicopters. Here, Payare’s competition was the put-put-putting of boat engines, the blast of an air horn, and occasional “All Right” shouted from a party boat.The opening fanfare by Bates, “Soundcheck in C Major” — with the composer, 44, sitting in the percussion section, playing an Akai drum machine and two MacBook Pros — was cinematic and bracing. It was composed with this sound system in mind, Bates said in an interview, and written to evoke Wagner, Pink Floyd and Techno beats (he is a D.J. as well as a composer). The whirl of electronic sounds he generated flew out across the audience, ricocheting among the sound-and-light towers.There would be more familiar fare before the night ended — Mozart, Gershwin, Stravinsky. Alisa Weilerstein, an acclaimed cellist who is married to Payare, was the soloist for the Saint-Saëns Cello Concerto No. 1 in A Minor, the pianist Jean-Yves Thibaudet was the soloist on “Rhapsody in Blue,” and Ryan Speedo Green, a bass baritone who is a rising star in the opera world, sang several arias. Gladys Knight (without the Pips) took the stage on Sunday night. But the choice of a new inaugural number was a statement by the San Diego Symphony under Payare, who was appointed in 2019.“It shows that the San Diego Symphony is thinking about the future,” Bates said. “They could have opened this with any number of overtures, the Candide Overture. But the San Diego Symphony wanted to show off the capabilities of their space and also make a statement about new art and new work.”Ryan Speedo Green, a bass baritone with an international opera career, sang several arias. John Francis Peters for The New York TimesConstruction on the Rady Shell began in September 2019, and it was supposed to open the following summer. That date was, of course, delayed by the pandemic, which made Friday night particularly welcome after a difficult 16 months for culture in San Diego. “It was decimated, and I’m not exaggerating — particularly the performing arts,” said Jonathon Glus, the executive director of the city’s Commission on Arts and Culture. “A lot of the organizations are still just quasi-opened. I think it’s going to be another two or three years until we truly find out the fallout.”While there were 3,500 people there Friday night, some seated on the red folding seats and others sprawled on the artificial turf, it has a capacity of up to 10,000 seats. And the seats can be removed: It will be a public park when the symphony is not there.From the beginning, the combination of the new space and the new music director was intended to distinguish San Diego in a state with a roster of strong cultural offerings, from San Francisco to Los Angeles. This city’s classical music scene has long existed under the cultural shadow of Los Angeles and Dudamel, and that was a challenge when Gilmer took over as chief executive in 2014.“There were people who felt they had to get on a train or the 5 to go to L.A. and hear music on a high level,” Gilmer said, referring to the highway that runs from here to downtown Los Angeles. “That has changed. Or we hope that has changed.”Payare, like Dudamel, is a product of El Sistema, Venezuela’s famed music-training system. He played principal horn under Dudamel at the Simón Bolívar Orchestra, and was a member of the Dudamel fellowship program for conductors at the Los Angeles Philharmonic. Dudamel was in the audience on Friday.Payare, 41, said that the new venue opened up new opportunities. “It is going to be a change not only for classical music, but for guest artists who will be going through California,” he said.The performers who opened the new venue took their bows: Payare, the conductor; Mason Bates, the composer; Speedo Green, the bass baritone; Jean-Yves Thibaudet, the pianist; and Alisa Weilerstein, the cellist. They received a standing ovation. John Francis Peters for The New York Times“The views, they are fantastic,” he said. “The sound is phenomenal. As an artist, that is what you want.”San Diego has always been popular tourist destination, but visitors are more likely to come here for the beach, the weather and Comic-Con than to see the symphony. But in recent years, a number of philanthropists have stepped in to bolster the city’s cultural offerings and raise its profile.The San Diego Opera almost closed in 2014, after 49 years in operation, but it was revived by a coalition of opera buffs, labor union and community leaders who raised money to transform it and keep it alive. The area has one of the nation’s most prominent regional theaters, the Old Globe. In 2002 the Symphony, which was financially struggling, was saved with a record $100 million gift for its endowment from Irwin Jacobs, the co-founder of Qualcomm, and his wife, Joan. And in 2019 the Conrad Prebys Performing Arts Center opened as the new home of the La Jolla Music Society.The lead donation to this project — $15 million — came from Ernest and Evelyn Rady, two of San Diego’s most prominent philanthropists. Rady is a billionaire who built his fortune in insurance and real estate.“We have always thought of making this a cultural destination as well as a beach destination and weather destination,” said Jacobs, who, with his wife, donated $11 million toward construction of the venue. “There’s a lot here. We don’t get that story out as well as we should.” More

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      17 New York Arts Organizations Are Among Those Receiving $30 Million

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      The Queens Museum, Harlem Stage and 44 other groups were chosen to receive aid from Bloomberg Philanthropies for digital innovation.The Queens Museum is among 46 cultural nonprofit organizations selected for a new $30 million program by Bloomberg Philanthropies that is intended to support improving technology at the groups and helping them stabilize and thrive in the wake of the pandemic. A Bloomberg Tech Fellow is being appointed at each organization, the philanthropies announced Tuesday.Heryte Tequame, assistant director of communications and digital projects at the museum, was chosen as its fellow in what is known as the Digital Accelerator program and will be in charge of developing a digital project of her choice. In an interview she said that in 2020, the museum “realized where we needed to expand our capacity and invest more.”“I think now we’re really taking the time to see what we can do that has longevity,” Tequame said. “And not just being responsive, but really being proactive and having a real future-facing strategy.”The organizations don’t know exactly how much of the $30 million each will receive yet, but Tequame said she wants to use at least some of it on the museum’s permanent collection.Another recipient, Harlem Stage, selected Deirdre May, senior director of digital content and marketing, as its tech fellow.That performing arts center — which largely focuses on artists of color — aims to use the assistance in part to increase accessibility, Patricia Cruz, its chief executive and artistic director, said in an interview. “People who cannot leave their homes, for example, would be able to see some of the finest artistic performances that could be made,” Cruz said, because “that’s the core of what we do.”The 46 organizations selected for the program include nonprofits in the United States and Britain. Among them are 26 in the United States, and 17 of those are in New York City, including the Apollo Theater, the Ghetto Film School and the Tenement Museum. The chief executive of Bloomberg Philanthropies, Patricia E. Harris, said in a statement that when the pandemic hit, cultural organizations had to get creative to keep their (virtual) doors open.“Now we’re excited to launch the Accelerator program to help more arts organizations sustain innovations and investments,” Harris said, “and strengthen tech and management practices that are key to their long-term success.”As Cruz from Harlem Stage put it, “We’re ready to be accelerated.” More

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      Yale Drama Goes Tuition-Free With $150 Million Gift From David Geffen

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      Starting in August, the drama school plans to eliminate tuition for returning and future students, removing a barrier to entry for low-income students and those worried about debt.The billionaire David Geffen is giving $150 million to Yale School of Drama, allowing one of the nation’s most prestigious programs to stop charging tuition.The graduate school, which enrolls about 200 students in programs that include acting, design, directing and playwriting, announced the gift on Wednesday, and said it would rename itself the David Geffen School of Drama at Yale University.Yale said it believes the gift is the largest in the history of American theater.The school said that, starting in August, it would eliminate tuition for all returning and future students in its masters, doctoral and certificate programs. Tuition at the school had been $32,800 per year.The move should remove a barrier to entry for low-income students and those worried about incurring high student debt before entering an often low-paying field.“We know, because people have told us, that there are potential applicants out there who think they could never afford graduate theater training at an Ivy League school,” said James Bundy, the drama school dean. He said he hoped that by going tuition-free, that obstacle would diminish.He also said that he hoped that the move would lessen the impact of student debt on the career choices graduates make.“By reducing the debt burden of the average student, we create more resilient artists and managers who are able to make braver artistic choices — they’re able to take that downtown play and they don’t have to have a career selling real estate on the side,” he said. “Not every artist is going to break through at the age of 25 or 26 or 27. Certain kinds of careers take time to build, and entering the professions with less debt is going to make for more interesting and more resounding choices in the long run.”The drama school is home to the Yale Repertory Theater, and its graduates include Meryl Streep, Lynn Nottage and Lupita Nyong’o.It will become the second program at Yale to eliminate tuition; in 2005 the Yale School of Music did so. There are a handful of other tuition-free graduate programs around the country, including N.Y.U.’s medical school.The university’s president, Peter Salovey, said he hoped more schools would follow, particularly in the areas of nursing and public health, where students tend to graduate with high debt and pursue careers that are not highly lucrative.“In general, what should be happening in higher education is an attempt to reduce the financial burden on individuals and families associated with undergraduate education and graduate and professional education,” Salovey said. “I’d love to do this for other programs as well, but it will take the generosity of donors to make it happen.”Geffen, 78, made his fortune in the music and film businesses, and is currently worth about $10 billion, according to Forbes. He has become a major philanthropist with an interest in the arts, previously giving $150 million to the Los Angeles County Museum of Art, $100 million to Lincoln Center for the renovation of the concert hall where the New York Philharmonic performs and $100 million to the Museum of Modern Art.Geffen, through a Yale spokeswoman, declined to be interviewed, but Salovey said the Yale gift came about after years of conversations between the university and Geffen’s foundation. Geffen once taught a seminar at Yale, in the late 1970s, about the music industry, and Salovey said that experience had been positive for Geffen; Salovey also said the university had been aware of Geffen’s interest in supporting higher education and the arts, and had looked for projects that might appeal to those interests.Geffen has maintained a variety of connections to theater throughout his career: In the 1980s, he was among the producers of the original Off Broadway production of “Little Shop of Horrors,” and in the 1990s, he gave the founding gift for the Geffen Playhouse, a major theater in Los Angeles. Over the years he has been credited as a producer of nine Broadway shows, from “Dreamgirls” to the upcoming revival of “The Music Man.”Salovey said he hopes in the future that Yale will be able to build a new theater that will also house the drama school; that project would have to be financed through a separate fund-raising effort, he said. More

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      Harvey Fierstein Donates $2.5 Million for Public Library Theater Lab

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      The gift from the writer and performer will help create an educational hub at the New York Public Library for the Performing Arts at Lincoln Center.Harvey Fierstein may be a multiple Tony-winning performer and writer. But he is also the son of a librarian, who still sometimes heads to the reading room when he needs to do homework.In 2005, when he was preparing to play Tevye in a revival of “Fiddler on the Roof,” he visited the New York Public Library for the Performing Arts at Lincoln Center to watch a recording of an earlier Broadway revival featuring Zero Mostel, which is included in its famed Theater on Film and Tape Archive.“And don’t tell anyone, but I’ve also used the library,” he said in an interview, dropping his famous Brooklyn molasses-spiked-with-gravel voice, “for pleasure.”Now, Fierstein has donated $2.5 million to create a new “theater lab” at the library’s Lincoln Center campus, a dedicated educational space where students and the general public will be able to attend programs drawing on its vast holdings of photographs, scripts, recordings, set models, costumes and other materials.“Live theater is live theater — you do it and that’s it,” said Fierstein, 67. “Without a library collecting this stuff, our whole history disappears.”The lab, which will be named for Fierstein, is to be built in what is currently a 770-square-foot office space. In a statement, Jennifer Schantz, the library’s director, said it would be “an incubator of creativity” that embodies “the library’s mission to inspire lifelong learning using the theater division’s unparalleled collections.”The performing arts library holds material from shows Fierstein wrote or performed in, including “Torch Song Trilogy,” “La Cage aux Folles,” “Kinky Boots” and “Hairspray.” But as it happens, his personal papers are elsewhere.In 2005, before a home renovation, Fierstein placed his personal archive at Yale University. “So I needed to also do something for the performing arts library,” he said.In addition to the $2.5 million donation, the library has been named a beneficiary of the Harvey Fierstein Trust, which will allow it to receive additional support in the future.Fierstein said he hoped the lab would help people reimagine what theater can be after the pandemic, which shuttered the entire industry. He recalled how over the years, every time he did a revival of “Torch Song Trilogy,” for which he won his first two Tonys in 1983, he would call the downtown experimental theater La MaMa to ask if he could use their rehearsal space, which he described as a kind of spiritual home.“I would ask, ‘Can I borrow your basement?’” he said. “I thought of it as a kind of womb. That’s what I think of this space as — a womb for something wonderful. You just don’t know what’s going to be born out of it.” More

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      A Soaring Arts Scene in Los Angeles Confronts a Changing Landscape

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      Its cultural institutions, buffeted by the pandemic, will have to recover without the help of Eli Broad, the transformational benefactor who died last month.LOS ANGELES — The Los Angeles County Museum of Art is an open construction pit these days, surrounded by 12-foot-high wooden fences, with cranes rising across now open skies. Most of its midcentury modernist complex on Wilshire Boulevard was quietly demolished during the Covid shutdown to make way for a wavy $650 million light-filled building spanning the boulevard and designed by the architect Peter Zumthor.LACMA, as it is known, has long been a cultural anchor for Southern California, extraordinarily popular and as responsible as any institution for helping define the region’s cultural identity. “New Galleries. More Art. Opening 2024,” promises a sign in the courtyard. But the success of its next incarnation is hardly assured as the museum seeks to redefine its mission in a smaller building whose design, if adventurous, is not universally acclaimed.It is not only LACMA that finds itself in a moment of transition. Before the pandemic froze California in a wave of shutdowns and disease, Los Angeles had established itself as a cultural capital with its galaxy of museums, galleries and performing arts institutions, defying dated stereotypes of a superficial Hollywood with little interest in art. It now confronts uncertainty across its cultural landscape.Los Angeles institutions share many of the same challenges that their peers around the world face in trying to recover from the pandemic: bringing back wary audiences, confronting the expense and technical challenges of making their spaces safe, and raising money from philanthropists and government in the face of competing demands in a time of economic struggle. They are in precarious financial condition after a calamitous loss of revenue forced many to lay off staff members and abandon leases on theaters and galleries.But they face the added complications of recovering without the help of many of the old guard philanthropists who helped establish the civic and cultural scene here. That was underlined by the death last month of Eli Broad, 87, a billionaire philanthropist who played an outsized role in creating many of the region’s marquee cultural institutions, among them Walt Disney Concert Hall, the Broad, the Museum of Contemporary Art, and one of the buildings left standing at the LACMA complex.The next chapter for Los Angeles’s arts institutions will unfold without Eli Broad, a philanthropist who transformed the city’s cultural landscape who died last month. He is shown here in 2015 outside the Broad, a museum he financed himself to display his art collection. Kendrick Brinson for The New York TimesThere is cautious optimism that the region will return to its upward trajectory as the virus recedes.“Los Angeles, like New York, is a resilient city full of entrepreneurial creative people who will get back up on the horse,” said Ann Philbin, the director of the Hammer Museum, which was also in the midst of an expansion project in Westwood when the pandemic hit.But in many ways the challenges here are more intense and complex, in no small part because the virus hit at a time when so many things were in flux. The next steps — by cultural institutions, wealthy philanthropists, government and audiences — could well determine whether Covid will have derailed, or merely delayed, the city’s ascendance as a cultural destination.For all its wealth, Los Angeles has always been a challenging fund-raising environment. Michael Govan, the director of LACMA, struggled to raise money to build the Zumthor building. The project turned the corner after David Geffen, 78, an entertainment magnate who has become a major arts benefactor, agreed to donate $150 million.A rendering of the new David Geffen Galleries at Lacma, a wavy, light-filled building being designed by Peter Zumthor.Atelier Peter Zumthor & Partner/The BoundaryThe death of Mr. Broad has rattled a Southern California arts world already worried about whether donors will come forward to help at a difficult time. Although he stepped down from public life in 2017, leaving the field to a new generation of benefactors, Mr. Broad had a history of being there at moments of need — getting the Walt Disney Concert Hall project back on track after it stalled in the 1990s, and offering a $30 million bailout for the Museum of Contemporary Art when it was on the verge of collapse in 2008.Mr. Broad was a singular figure in many ways — part billionaire philanthropist, part civic bulldozer — and it’s hardly clear who can (or even should) step in to fill in the gap he left. “It’s a little scary to imagine Los Angeles without Eli Broad,” said Donna Bojarsky, the founder of Future of Cities: Los Angeles, a nonprofit civic group.The pandemic was economically ruinous for many cultural organizations. The Los Angeles Philharmonic slashed its annual budget from $152 million to $77 million. Museums lost millions in revenues. The Wallis Annenberg Center for the Performing Arts in Beverly Hills had to lay off 30 people.“It will probably take us 12 months to three years to get back to the same level of operation,” said Rachel Fine, the executive director of the Wallis.In addition to the challenge of philanthropy, the sheer difficulty of getting around this city — one sure sign that the recovery is at hand is that traffic has returned to roads and freeways — has long made it harder for theaters, music halls and galleries looking to draw crowds. The transit system is in the midst of a dramatic expansion, funded by a $120 billion mass transit plan. But it will be many years before it is completed.“It’s a wonderful place to live and it’s a wonderful place to work,” said Deborah Borda, who was the president of the Los Angeles Philharmonic for 17 years before becoming president of the New York Philharmonic. “And it’s truly a receptive place for the arts. But if you want be there for a 7:30 concert, you really have to leave at 6. I knew people who used to come but stopped: That would be a reason that they would give.”Los Angeles has long been a cultural magnet, and not just for the creative classes who flocked to Hollywood. It has drawn composers like Stravinsky and Schoenberg, writers like Thomas Mann and Joan Didion, architects like Frank Gehry and artists like David Hockney. It took longer for the city to establish institutions: Mr. Broad, who played a key role in establishing the Museum of Contemporary Art, recalled in a 2019 essay that while Los Angeles had long been home to brilliant artists, great art schools and leading galleries, it had lacked a modern or contemporary art museum when he got there.The Academy Museum of Motion Pictures, a $482 million complex designed by Renzo Piano, is scheduled to open this year.Alex Welsh for The New York TimesAnd pandemic or not, the next three years promise to be transformative, with a series of openings of major projects that Los Angeles officials believe will dramatically expand the cultural offerings here.The Academy Museum of Motion Pictures, a $482 million complex designed by Renzo Piano next door to LACMA, is scheduled to open by the end of the year. The Lucas Museum of Narrative Art, a sprawling futuristic $1 billion building being financed by George Lucas, is scheduled to open in Exposition Park in 2023.“We are slowly climbing back,” Mr. Govan said. “I think the big institutions will survive. It’s been hard. But I can’t be anything other than optimistic.”Chad Smith, the chief executive officer of the Los Angeles Philharmonic, said that as recently as three weeks ago he was resigned to staging a handful of concerts this season at the Hollywood Bowl, expecting to be able to seat only 4,000 people in the 18,000-seat amphitheater. Now, the Bowl is planning 50 events and is hoping to fill 65 percent of capacity, reflecting the dramatic decline of the virus and the lifting of regulations.This is critical because the Bowl, with its diverse mixture of outdoor programming — from Beethoven to Car Seat Headrest — is a major source of revenue for the Philharmonic.“At this point, we see ourselves coming out of this, with these 40 or 50 concerts at the Bowl,” Mr. Smith said. “Our financial situation will improve. It has to improve. We have been relying entirely on contributions.”The arts scene is animated here not only by big institutions but by an estimated 500 small nonprofit arts organizations. Many were forced to abandon leases on performance or exhibition spaces over the past 14 months, and some are now in danger of fading away.The Lucas Museum of Narrative Art, a futuristic $1 billion building being financed by George Lucas, is under construction in Exposition Park.Alex Welsh for The New York Times“We see a lot of the arts, especially the performing arts, as being the last to recover,” said Kristin Sakoda, the director of the Los Angeles County Department of Arts and Culture. “We know there is a long road to recovery.”In response, a group of philanthropists has created the L.A. Arts Recovery Fund to help theaters, music halls, museums and galleries survive the transition. “For Los Angeles to regain its prowess as a leader in the arts we need to come together,” William Ahmanson, the president of the Ahmanson Foundation, said in a letter seeking contributions.The Recovery Fund set a goal of $50 million, and has already raised $38.7 million. But even before Covid hit, cultural institutions were struggling to compete for philanthropic dollars, and there is concern that this trend will only continue.“The demand for social services and social justice funding is just ramped up so significantly, somewhat at the expense of performing arts,” said David Bohnett, a philanthropist and member of the board of the Los Angeles Philharmonic. “That was already happening. But we are coming out of this learning the value of the performing arts to social service and social justice initiatives.”Still, arts executives are hopeful that a soaring stock market has created a new class of donors. “There is enough to support both social services and the cultural sector, and we just need more people to step forward in civic-mindedness,” Ms. Philbin said.Mr. Geffen, an art collector, said he was hopeful younger people who were getting wealthy and buying art would eventually become donors, though arts professionals said that transition has been slow to happen in Los Angeles. “I would think that young people who are making incredible amounts of money in tech,” he said, “will be generous in the future.”Still, he acknowledged the difficulties LACMA had faced before he wrote his $150 million check. “L.A. deserves a world class museum,” he said. “And it didn’t seem like anyone else was stepping up to the plate.” More

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      With No Tickets to Sell, Arts Groups Appeal to Donors to Survive

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      #masthead-section-label, #masthead-bar-one { display: none }The Best of 2020Best ComedyBest TV ShowsBest BooksBest MoviesBest AlbumsAdvertisementContinue reading the main storySupported byContinue reading the main storyWith No Tickets to Sell, Arts Groups Appeal to Donors to SurviveVirtual cocktail parties have replaced black-tie galas as cultural institutions struggle to pay their operating costs.Many nonprofit cultural institutions, whose ticket revenues have fallen sharply during the pandemic, are struggling to collect donations as well. A donation box at the Metropolitan Museum of Art.Credit…James Estrin/The New York TimesDec. 28, 2020One of the headliners of the New York Philharmonic’s fall gala last month was Leonard Bernstein, leading his old orchestra in the overture to “Candide.”Yes, Bernstein died three decades ago. But since the gala, like so much else, was forced to go remote, the Philharmonic had some fun with the format, filming its current players performing to historical footage of Bernstein wielding his baton. The virtual gala had some advantages: it cost less to produce, with no catering, linen rentals and flower arrangements for a black-tie audience, and it reached some 90,000 people, while the concert hall holds around 2,700.But when it came to the bottom line, the picture was less rosy. The virtual event raised less than a third of what the gala concert took in last year: $1.1 million, down from $3.6 million, a vivid illustration of the steep challenge of raising money for the arts during a global pandemic.With little or no earned income coming in amid canceled performances and proscribed public gatherings, nonprofit cultural institutions across the nation are scrambling to attract a source of revenue that is often even more important to their bottom lines: philanthropy. Now, as they anxiously await the results of their year-end appeals for donations, they are facing competition from pressing causes including hunger, health care and social justice.“I am pedaling quickly to try to make sure that we can try to figure out how to make it through,” said Deborah F. Rutter, the president of the Kennedy Center in Washington, which ended its fiscal year on Sept. 30 with a $500,000 deficit compared to last year’s balanced budget. “We are heavily dependent on contributed revenues to survive.”The going has, indeed, been rough. Box office revenues for many institutions have fallen off a cliff: ticket sales for performing arts groups in the United States were down 96.3 percent in November compared to that month last year, according to a report released last month by the analytics group TRG Arts. And donations do not appear to be making up the difference.Despite an outpouring of contributions when the virus first struck, individual giving to arts organizations fell by 14 percent in North America during the first nine months of the year, the group found in another report. The average size of gifts from the most active, loyal patrons fell by 38 percent, the survey found.With live performances and large events canceled, arts groups have had to move their fundraisers online. Clockwise from upper left: Zadie Smith at the BAM Virtual Gala, Meryl Streep during Equality Now’s Virtual Make Equality Reality Gala, Cate Blanchett at the BAM gala and Aubrey Plaza at the Equality Now event. Credit…Getty Images for BAM (Smith and Blanchett); Getty Images for Equality Now (Streep and Plaza)A survey of performing arts administrators by the publication Inside Philanthropy found 45 percent reporting “reduced funder interest and resources as a result of the current shifting of funds for Covid and racial justice.”The outbreak has forced institutions to find creative ways to interact with donors: virtual cocktail parties, music quizzes, meet-the-musician online events.“It’s a long way to make up for the gap, and I think we should all be realistic about the fact that this is nowhere near a substitute,” said Henry Timms, the president of Lincoln Center, who helped develop #GivingTuesday in 2012, a day to encourage philanthropy on the Tuesday after Thanksgiving. But he added that “when the traditional fund-raising vehicles return, a lot of us will have also learned some new digital tricks.”Among those tricks: New York City Center has invited audiences to “Make Someone Happy” this holiday season by sending as a gift (for $35) digital access to its Evening With Audra McDonald, available on demand through Jan. 3. And earlier this month, Ars Nova, an artists incubator in New York, raised more than $400,000 during its 24-hour livestream telethon, which featured more than 200 artists.Museums are struggling to raise funds in the absence of events, and because they were forced to close during the first few months of the pandemic. “We count on the front door for about 30 percent of the budget, so to lose that in one fell swoop is perilous,” said Richard Armstrong, the director of the Solomon R. Guggenheim Museum, which is projecting a $13 million deficit and had to cancel a potentially high-traffic Joan Mitchell touring retrospective because the timing no longer worked.Rather than pivot to a virtual gala, the Guggenheim decided to scrap that event altogether — instead inviting donations to a “Gala Fund” — in part because of Zoom fatigue and because online programming had not been a strong point.“We were a little far behind on virtual previously, so we had to catch up and we’re still figuring that out,” Mr. Armstrong said. “We certainly put out a lot of content in the seven months. We’ve learned, I think better, how to make the online museum more comparable to the physical space.”New York City Ballet and the School of American Ballet typically hold a benefit each year after a Saturday matinee of “George Balanchine’s The Nutcracker,” followed by a backstage tour and party on the promenade of the David H. Koch Theater. This year they went online.The principal dancer Tiler Peck gave a backstage tour, told the story of the ballet and performed an excerpt. People who purchased benefit tickets received treats delivered to their homes, and were able to interact with dancers on Zoom. Dancers, in costume, were streamed live from their theater dressing rooms, where they did makeup demonstrations, talked about their characters and answered questions. And attendees received a free link to watch the company performing the full ballet on marquee.tv through Jan. 3.But many arts institutions must navigate a sensitive fund-raising climate — making the case for culture as a worthy cause, while remaining mindful of the international health crisis, rising hunger and a national reckoning around racial and social justice.“We were careful not to be overreaching, allowing partner organizations to do what they had to do, like United Way or other community service organizations that were literally dealing with life and death situations,” Mark A. Davidoff, the chairman of the Detroit Symphony Orchestra, said. “How much is enough, and how much might be too much?”This month’s annual summit of the Arts Funders Forum, which aims to increase private funding for arts and culture in the United States, emphasized how arts institutions need to demonstrate to donors what they are doing to drive social change.“Of the causes that Americans of all generations do support,” said Melissa Cowley Wolf, director of the forum, during her opening remarks, “arts and culture do not make the top seven.”With no performances of “George Balanchine’s The Nutcracker” this season, New York City Ballet and the School of American Ballet had to move their family benefit fundraiser online.Credit…Rachel Papo for The New York TimesMany nonprofit institutions are hoping to apply for aid available in the stimulus bill that President Trump signed Sunday night.Amid the crisis, some foundations are stepping in to try to help keep institutions afloat, and large organizations are seeking emergency support from their boards.Virtual fund-raising has benefited a bit from the fact that people are stuck at home, making them eager for engagement as well as less heavily scheduled.“People have the bandwidth for those kinds of conversations,” Ms. Rutter, of the Kennedy Center, said. “In the past, it would be like, ‘Let’s get together for lunch,’ and it would take six months to get it on the calendar. Now it’s like, ‘I’m free tomorrow.’”Still, fund-raising challenges remain formidable. What is typically a subtle dance — we’ll give you this perk, if you give us your dollars — has now become a more brazen cry for help.This month, the Metropolitan Museum of Art placed donation boxes in the lobby of its Fifth Avenue entrance: “Please give to The Met to help us connect others to the power of art.” The Detroit Symphony launched what it is calling a Resilience Fund “to ensure that our world-class orchestra keeps the music playing for our community during the Covid-19 crisis and beyond.”The New York Philharmonic has established the “It Takes an Orchestra Challenge,” trying to raise $1.5 million by Dec. 31. David M. Ratzan, a New Yorker who typically takes his son to several concerts a year, contributed $100. “If people don’t pitch in,” he said, “these places won’t exist.”The orchestra was forced to cancel its entire current season, and this month its musicians agreed to substantial salary cuts as its administration was reorganized to allow Deborah Borda, its president and chief executive, to focus on two priorities: renovating David Geffen Hall, its Lincoln Center home, and fund-raising.“It’s an incredibly serious situation,” Ms. Borda said. “Our last concert was March 10 and we can’t play this entire year and then the next question is, looking forward, what will happen in the fall of 2021? What is going to happen with the vaccine? How comfortable will people feel about coming back?”Given this uncertainty, cultural executives still find themselves far outside the bounds of the traditional arts management playbook.“I’m not talking about whether Yo-Yo is available,” said Mark Volpe, the chief executive of the Boston Symphony, referring to the cellist Yo-Yo Ma, and noting that the symphony would typically have started selling tickets for its summer Tanglewood season in November. “I’m talking about what the future is going to be.”AdvertisementContinue reading the main story More